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The Live Moment Effect: Genius Sports and MediaScience Study Finds Specific Moments in Live Sports Can Double Unaided Brand Recall | News
Genius Sports and MediaScience study reveals ads shown after high-intensity live sports moments can double unaided brand recall.
Pac-12 Announces Wide-Ranging Integrity and Data Rights Partnership with Genius Sports
SAN RAMON, California – Genius Sports (NYSE: GENI) and the Pac-12 today announced a new multi-year integrity, technology and AI partnership to power the next generation of authorized and responsible sports betting, integrity, fan engagement and monetization, and performance analysis in college sports.
Genius Sports opens up real-time live sports targeting to brands
The live sports data firm is working with Publicis and a list of SSPs ahead of major sports tentpoles like the NBA Finals and World Cup
WPP Media beefs up its sports insights prowess with new partnership with Genius Sports
WPP Media's partnership with Genius Sports brings first-party audience data to the game, which may help lead to better outcomes for clients.
The Premier League uses two systems for VAR: Does it cause problems? Did it impact Haaland goal?
England’s top flight has a separate deal with Genius Sports to oversee SAOT, while Hawk-Eye provides goal-line technology.
Genius Sports' media surge shows shift beyond sportsbook data
Genius Sports, which provides real-time sports data, reported revenue rose 65% in the second quarter.
Genius Sports Revenue Surged 31% Last Quarter. So Why Did This Investor Bail?
Genius Sports delivers real-time data and digital solutions to sports leagues, sportsbooks, and media clients worldwide.
Can Genius Sports (GENI) Justify A Higher Valuation Following Prediction.com Launch?
Genius Sports (GENI) has moved further into the consumer arena with the launch of Prediction.com, a site that aggregates prediction markets and tracks how contract probabilities shift as events unfold. The launch of Prediction.com comes at a challenging time for Genius Sports’ shareholders, with the 30-day share price return down 27.04% and the year-to-date share price return down 46.20%, while the 1-year total shareholder return has declined 54.51%. However, the 3-year total shareholder...
Wall Street Bets: DraftKings, Wynn Resorts, Inspired Entertainment, Genius Sports
David Bain of Texas Capital Securities on May 11 examined DraftKings:
Genius Sports’ The Fan Project reveals how women’s sports fandom is turning culture into commerce | News
The Fan Project explores 8 trends shaping women's sports fandom and the commercial opportunities transforming culture into commerce.