Recent articles
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Future of Marketing Briefing: Creator agencies are becoming entertainment studios — brands are footing the bill ▶️
· entertainment
digiday.com · Aug 7, 2026
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OpenAI is already building the org chart of a mature ad business ▶️
· business
Emotions: wow 56% · ahah 44%
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The healthcare creator is finally diagnosing how they best fit into the creator economy ▶️
· health
Emotions: wow 72% · ahah 28%
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Bleacher Report launches YouTube channel for its sports cartoon fanbase ahead of World Cup ▶️
· sports
Emotions: ahah 50% · wow 50%
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The NBA’s contract with YouTuber Kenny Beecham could be a new blueprint for sports leagues ▶️
· sports
Emotions: wow 41% · ahah 35%
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Spirits brands look to sports, sponsorship and celebrity playbook to convert younger consumers ▶️
· sports
Emotions: wow 46% · love 30%
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How sports marketing is shifting from media buys to moment-based activation ▶️
· sports
Emotions: love 38% · wow 38%
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Why news publishers are getting into the sports business coverage ▶️
· sports
Emotions: wow 55% · ahah 45%
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Sports guidance to brands from three sources: Keep the fan top of mind and you might just win ▶️
· sports
Emotions: ahah 37% · love 33%
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Why OpenAI is ‘running at lightning speed’ to build an ad business ▶️
· business
Emotions: wow 54% · ahah 46%
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Ford, Nissan and State Farm are embedding their brands in sports as they chase fandoms ▶️
· sports
Emotions: wow 37% · love 36%
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Amid competition for sponsors, top sports clubs are investing in social media operations ▶️
· sports
Emotions: love 37% · wow 32%
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‘Not a big part of the work’: Meta’s LLM bet has yet to touch its core ads business ▶️
· business
Emotions: ahah 56% · wow 44%
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The agency holdcos have an AI story, but not an AI business model ▶️
· business
Emotions: ahah 57% · wow 43%
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Media Buying Briefing: Dentsu’s new CEO on how he’s going to grow the business again ▶️
· business
Emotions: wow 44% · ahah 35%
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‘An influential seat at the table’: Why Target’s retail media business Roundel is one of the first to test ChatGPT ads ▶️
· business
Emotions: ahah 65% · wow 35%
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Publicis forms new Influential Sports squad to hone its skills in the white-hot sports media arena ▶️
· sports
Emotions: wow 63% · love 37%
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The Athletic invests in live blogs, video to insulate sports coverage from AI scraping ▶️
· sports
Emotions: wow 38% · love 34%
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WPP Media beefs up its sports insights prowess with new partnership with Genius Sports ▶️
· sports
Emotions: wow 38% · ahah 37%
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OpenAI is hiring engineers, not ad sellers, first to build its ad business ▶️
· business
Emotions: ahah 43% · wow 33%