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TikTok as an engine of entertainment consumption and conversion
New research conducted by TikTok in collaboration with Ipsos explores how social and video platforms drive real-world conversion and long-term IP value.
Why the World’s Biggest TikTok Star’s $975 Million Business Deal is Suddenly Falling Apart
Khaby Lame’s landmark merger drew in traders and creator economy optimists alike, but the stock has since plunged more than 90 percent and major brokerages are restricting trading.
ACL tear fears, TikTok myths and the fight for credible women’s health science in sports
A new era of sports science, in which women are not viewed through the prism of “little men,” is gradually emerging.
ACL tear fears, TikTok myths and the fight for credible women’s health science in sports
A new era of sports science, in which women are not viewed through the prism of “little men,” is gradually emerging.
ACL tear fears, TikTok myths and the fight for credible women’s health science in sports
A new era of sports science, in which women are not viewed through the prism of “little men,” is gradually emerging.
Is ‘office air’ ruining your look at work? Science says it’s possible
A TikTok trend has Gen Z and Millennial office workers sharing before-and-after photos at work, questioning whether the “office air” affects their appearance. NBC News’ Emilie Ikeda takes a look at the claims and how experts say there’s some truth to the theory.
TikTok's top North America ad exec, Khartoon Weiss, is leaving
Khartoon Weiss, the top executive for TikTok's North American advertising business, is leaving the company.
TikTok’s Khartoon Weiss to exit the platform as its head of global business
VP, GM of global business solutions Khartoon Weiss is leaving the company on Friday, according to a memo shared with clients.
This TikTok influencer shuttered her account during a health crisis. Where is she now?
Elyse Myers shares details on her book, "That's a Great Question, I'd Love to Tell You," and what led to her social media break in a revealing chat.
Swamp King: The Young Biologist Keeping Science Accessible on TikTok
His chameleon, Krome, is pretty cool, too.
When Stars’ Plastic Surgery Is Played for Your Entertainment
On TikTok and Instagram, content creators play detective, trying to figure out what work has been done. But they’re really just critiquing women’s looks.
‘Culture is moving at the speed of swipe’: Why E.l.f. Beauty considers itself an entertainment company as much as a beauty brand
With consumers turning more and more to platforms like TikTok Shop and ChatGPT to do their shopping, the beauty giant is hoping to stay ahead of a fast-evolving digital sphere.
Go play this secret game in your TikTok DMs
The game is available globally and can be accessed in both one-on-one DM chats and in group chats.
20 teens arrested after 'TikTok takeovers' at Brandon businesses: 'They come to fight'
Twenty teens have been arrested following three separate "TikTok takeover" incidents in Brandon, according to the Hillsborough County Sheriff’s Office.
Apple Leans Into Little Finder Guy With New TikTok Videos
When promoting the MacBook Neo, Apple found a surprise hit with a tiny anthropomorphized version of the Mac Finder icon, which people have taken to calling Little Finder Guy. Little Finder Guy starred in some of Apple's early March TikTok videos, and Apple is now targeting Finder fans with a trio of new videos. Three tutorials on Apple's TikTok account star Little Finder Guy. Videos feature Stacks on the Mac desktop, ring light for video apps, and dictation.
Life with TSW: 'Our skin is falling off and no-one can tell us why '
Posts with #TSW have had over a billion views on TikTok, sparking research into this mystery skin condition.
AitM Phishing Targets TikTok Business Accounts Using Cloudflare Turnstile Evasion
AitM phishing hijacks TikTok Business accounts via Cloudflare Turnstile evasion as SVG malware linked to BianLian targets Venezuela.
Small Business Tech News: Google Maps Gets A Big AI Upgrade
AI takes over Google Maps, TikTok is helping small businesses advertise, AI hacking is better than humans.
Tubi and TikTok are partnering to produce long form series
The Creatorverse Incubator will help TikTok stars launch long-form series.
TikTok's global consumer marketing head is out, part of job cuts
TikTok's consumer marketing lead Zuber Mohammed has left the company. He oversaw brand and creative marketing efforts.
This is your brain on pleasure (even the guilty kind)
It’s likely you have at least one “guilty pleasure.” Maybe it’s romance novels. Or reality TV… Playing video games… or getting swept into obscure corners of TikTok. Neuroscientists say the pleasure response helps us survive as a species. So why do we feel embarrassed by some of the things we love the most? Even if you don't have these negative emotions, experiencing – and studying – pleasure is not as straightforward as it might seem. For a long time, neuroscientists thought the concept of "pleasure" referred to a singular system in the brain. But as research into the subject grew, scientists realized that pleasure is really a cycle of "wanting" and "liking" – each with separate neural mechanisms. Today on the show, producer Rachel Carlson explores this cycle with researchers, who weigh in on the science of pleasure. Even the kind that makes us feel guilty. Read more of Rachel’s story on guilty pleasures. Interested in more brain science? Email us your question at shortwave@npr.org.Listen to every episode of Short Wave sponsor-free and support our work at NPR by signing up for Short Wave+ at plus.npr.org/shortwave.
Galaxy A37 and A57 unboxing and hands-on leak ahead of launch
Samsung hasn’t unveiled the Galaxy A37 and Galaxy A57 yet, but someone has already unboxed the phone and had hands-on experience. Galaxy A37 and A57 unboxing and hands-on videos leak on TikTok (via @VerdeSelvans/X). The clips expose the design of both phones and first look at the software. The retail box features the model name […]
Doja Cat reveals BPD diagnosis while defending Chappell Roan
'Need to Know' rapper Doja Cat shared that she wanted to be as honest as the 'Hot to Go!' singer Chappell Roan in a new TikTok.
No healthcare premiums? In this economy?! Here's how.
It turns out healthcare in America CAN be cheaper. If your employer wants it to be. Today on the show, we speak with a Canadian-founded startup that has unusually generous benefits for their employees. Come see Planet Money live on stage in April! 12 cities. Details and tix here: https://tix.to/pm-book-tour. Related episodes: Health insurance premiums are going up next year — unless you work at these companiesHealth care costs are soaring. Blame insurers, drug companies — and your employerThe hidden costs of healthcare churnFor sponsor-free episodes of The Indicator from Planet Money, subscribe to Planet Money+ via Apple Podcasts or at plus.npr.org. Fact-checking by Sierra Juarez. Music by Drop Electric. Find us: TikTok, Instagram, Facebook, Newsletter.
Apple's Strange TikTok Videos Capturing Gen Z's Attention
Apple is promoting the MacBook Neo with a series of intentionally strange TikTok videos that are successfully capturing Gen Z's attention. Since Thursday, Apple has been posting the videos in sets of three, with each video corresponding to one of the MacBook Neo's Blush, Citrus, and Indigo color options. The laptop also comes in Silver, so there may be a final set of videos tomorrow.
Keir Starmer accused of ‘mimicking Trump’ with Middle East crisis TikTok post
PM justifies position in social media post on US-Israel war on Iran using Dire Straits song Money for Nothing
Shareholder Control and the New Politics of Platform Regulation
The TikTok deal in the US reveals a new era of tech oligarchy. Paddy Leerssen unpacks why platform ownership matters and how it can be held accountable.
TikTok's global marketing lead is leaving
Sofia Hernandez, TikTok's global head of marketing and partnerships, is leaving the company.
I'm 26 and own part of a Kentucky Derby horse
I turned my TikTok following into equity in a racehorse, earning $25,000 and networking with billionaires.
The Business of Heated Rivalry
Heated Rivalry, the steamy hockey romance show, was made for about $2 million per episode. That is remarkably cheap for an hour-long drama.Today on the show, a conversation with Heated Rivalry creators Jacob Tierney and Brendan Brady about their television miracle on ice.It’s not just that the show was made efficiently and cleverly. Heated Rivalry comes from a Canadian economic system of making TV and movies that is completely different from how we do things in the US.In this episode of Planet Money, in partnership with the Pivot podcast co-hosted by Kara Swisher, we hear about a Canadian production model for making TV and movies and how it’s different from the U.S. model. And we learn what the experience of making Heated Rivalry teaches us about the current state of both industries.Live event info and tickets here.Pre-order the Planet Money book and get a free gift. / Subscribe to Planet Money+Listen free: Apple Podcasts, Spotify, the NPR app or anywhere you get podcasts.Facebook / Instagram / TikTok / Our weekly Newsletter.The original Pivot episode from New York Magazine and The Vox Media Podcast Network was hosted by Kara Swisher, produced by Lara Naman, Zoë Marcus and Taylor Griffin and engineered by Brandon McFarland. Nishat Kurwa is Vox Media's Executive Producer of podcasts. This episode of Planet Money was hosted by Kenny Malone, produced by James Sneed, edited by Jess Jiang and fact-checked by Lara Naman. Alex Goldmark is our executive producer.
‘Chinamaxxing’ your health: America’s obsession with Chinese medicine is taking over TikTok
As US-China tensions simmer, people online are joking about wanting to ‘become Chinese’ – starting with their wellness routines
I Followed All the Best Wellness Advice on TikTok. It Landed Me in Hell.
How could my health obsession have gone so wrong?
‘Staples Baddie’ prints out a new page of her career
Kaeden Rowland, a 22-year-old print specialist at Staples, has become TikTok famous for her videos about the office supply chain’s products and services. These days, there are other opportunities in her sights.
ICE is bad for business, heat is bad for coffee, and sci-fi is bad for markets
It’s … Indicators of the Week (now on YouTube!), our weekly look at some of the most fascinating economic numbers from the news. On today’s episode: How Minnesota workers were affected by Operation Metro Surge, why coffee’s getting more expensive, and what happens when a sci-fi AI scenario meets the stock market. Related episodes:How ICE crackdowns are affecting the workforceWhy this rural town wants an ICE facility For sponsor-free episodes of The Indicator from Planet Money, subscribe to Planet Money+ via Apple Podcasts or at plus.npr.org. Fact-checking by Julia Ritchey and Vito Emanuel. Music by Drop Electric. Find us: TikTok, Instagram, Facebook, Newsletter.
US Olympic hockey player distances himself from White House video trashing Canadians
While the Trump administration has shown no hesitation to bash Canada – especially after the US men’s Olympic hockey team won gold in overtime – one of the players took issue with a recent AI-generated TikTok posted by the White House that made it sound like he was trash-talking Canadians.
Amazon Vertical Video Tech Allows for Livestreams to TikTok
AWS Elemental Inference will let networks and studios convert live sports, news and other content into vertical video in real-time.
Punch the sad viral TikTok monkey sends Ikea plush sales soaring
A viral baby monkey hugging an Ikea plush has sent the $19.99 toy flying off shelves and surging on resale sites.
New off-Broadway show stars Elizabethtown native, viral TikTok husband-and-wife dancers
Perhaps you're not in love with your job, or your relationship is feeling a little rocky.
TikTok launches AI-powered ad options for entertainment marketers
TikTok’s new AI-powered ads let entertainment marketers deliver personalized content that boosts engagement and conversions.
The viral TikTok gut health bundle shoppers swear by for bloating
Physician’s Choice Hack Your Tummy Bundle is viral on TikTok Shop for gut health support. Here’s why shoppers can’t stop buying this Amazon find.
Netflix, Disney bet big on short-form to fight YouTube, TikTok
Netflix, Disney, and Paramount are turning to short-form video as YouTube and TikTok take viewership time. But these quick clips aren't a cure-all.
TikTok is tracking you, even if you don't use the app. Here's how to stop it
TikTok is growing it's data harvesting empire, and avoiding the app won’t protect you – but some easy steps can keep you safe.
The Booming Business of Luxury Grocery Stores
A new crop of gourmet grocers has hit the city, drawing lines of trendy TikTokers, MAHA-curious health fiends and Instacart devotees who want to pop in for a treat.
Sports goes cringe to chase Gen Z, from celebrating 67-point scorelines to posting Italian brainrot videos
Rutgers professor Mark Beal says Gen Z loves weird stuff like Zamboni machines. “They’ve live-streamed it, they’ve shot it, they’ve put it out on TikTok.”
How college sports juiced Olympic development : The Indicator from Planet Money
How did the U.S. become the Olympic powerhouse it is today? Cold War competition. The Soviet Union sponsored their athletes. But America wanted its athletes to pull themselves up by their bootstraps. It birthed an unexpected accelerator of Olympic development: College football. Stay with us now.On today’s show, how college football became an Olympic development engine. And how that engine might not be running as smoothly as it once did.Related episodes: Why the Olympics cost so muchYou can't spell Olympics without IPA huge EU-India deal, Heated Rivalry, and a hefty $200k to OlympiansWhy Host The Olympics?The monetization of college sportsFor sponsor-free episodes of The Indicator from Planet Money, subscribe to Planet Money+ via Apple Podcasts or at plus.npr.org. Fact-checking by Sierra Juarez. Music by Drop Electric. Find us: TikTok, Instagram, Facebook, Newsletter.
Meet Gizmo: a TikTok for interactive, vibe-coded mini apps
Gizmo's app is like a TikTok for vibe-coded mini apps...and it's a lot of fun.
New Arizona Cardinals HC Mike LaFleur has message for fans
New coach Mike LaFleur talked to Cardinals fans on TikTok just after landing in Arizona.
Texas Senate candidate James Talarico’s campaign roiled as he denies referring to ex-rival as ‘mediocre Black man’
With now just a month to go until Election Day, the Democratic primary for US Senate in Texas has become so fraught that a TikToker’s accusations have roiled the race and prompted a major endorsement in the backlash.
TikTok Superstar Khaby Lame’s Big Deal—Which Saw Him Valued At $6.6 Billion—Raises Red Flags, Experts Say
The all-stock transaction revolved around a small Chinese firm with less than $6 million in revenues, which went public just six months ago and saw its stock skyrocket over 650%
Police investigate VCU nurse who instructed 'sabotage' of ICE agents in viral TikTok videos
VCU nurse allegedly posted TikTok videos instructing viewers to use paralytics and poison ivy against ICE agents, prompting a police investigation and administrative leave.
The Rise of Trimester Zero
In certain corners of Instagram and TikTok, it’s never too early to start thinking about the health of your future child.
Meta, TikTok and YouTube heading to trial to defend against youth addiction, mental health harm claims
For years, social media giants have argued against claims that their platforms harm young people’s mental health. Starting Tuesday, they will for the first time have to defend against those claims before a jury in a court of law.
From Silence to $900m: How TikTok king from Senegal, Khaby Lame, built a global business empire
Senegalese-born TikTok star Khaby Lame has turned viral fame into a $900 million acquisition deal, redefining how creators build scalable global businesses beyond social media
What we know about who's buying TikTok's US business
TikTok has finalized a deal to sell parts of its US business. Oracle, Silver Lake, MGX, and Michael Dell are part of the consortium of new investors.
Read TikTok CEO's memo on closing a deal to avoid a ban
TikTok CEO Shou Chew sent a memo to staff celebrating the "good news" that the company had finalized a deal to keep its business operating in the US.
After TikTok Deal, Chinese Firms Search for a New Global Path
Chinese firms must contend with geopolitical tensions and mistrust to do business in the United States. Some are choosing to avoid the U.S. altogether.
TikTok closes deal to split US app from global business: What to know
The app was due to be banned in the US a year ago if its Chinese owner hadn't sold its business in America.
TikTok sets up US unit under Trump deal but leaves core business with ByteDance
Video app launches US joint venture with American investors to enact deal criticised by China hawks
U.S. Finalizes Deal With TikTok For Control Of App’s American Business
The deal avoids the threat of the popular app being banned in the U.S. over national security concerns.
The deal to secure TikTok’s future in the US has finally closed
The joint venture acquiring TikTok’s US assets has been formally established and has announced its leadership team, according to the company, one day before the deadline set by President Donald Trump for the app’s US assets to be spun off by Chinese parent company ByteDance.
The TikTok deal is done
TikTok has closed a joint-venture deal for its US business, handing over some operational control to an investor group.
White House and China finalize deal to sell control of U.S. TikTok business to investors backed by Trump administration
The popular short-form video platform has been subject to years of scrutiny across the political aisle in the U.S. over its Chinese ownership.
China, US sign off on TikTok US spinoff
The deal caps a yearslong battle between the social media app and the two superpowers.
TikTok ups bid to entertainment marketers with latest ad solutions
Streaming Ads and New Title Launch are meant to deliver personalized, entertainment-specific content and drive subscriptions and ticket sales.
In Sundance Push, TikTok Rolls Out New Entertainment Ad Offerings
With TikTok's U.S. operations soon shifting to a new investor consortium, the video platform is rolling out new ad tools at the Sundance Film Festival.
TikTok Courts Hollywood at Sundance as Deal for U.S. Operations Is Set to Close This Week
The tech platform is debuting new ad format geared specifically toward entertainment advertisers, with creators on the ground in Park City.
Netflix to redesign its app as it competes with social platforms for daily engagement
As YouTube, TikTok, and Instagram continue to dominate mobile viewing, Netflix is rethinking how its app fits into a social-first video landscape. During
TikTok Blocks Thai Politicians From Paying for Ads Before Poll
Social media platform TikTok said it would block Thai election candidates from paying for advertising or monetizing their content during the election campaign period.
Home Office TikTok account posting deportation footage accused of turning ‘brutality into clickbait’
Video of raids and migrant arrests shared by profile with slogan ‘restoring order and control to our borders’
New megadonors with major business before the government back Trump's super PAC
Business leaders affiliated with AI companies and TikTok and family members of people accused of federal crimes were among those who made big donations to MAGA Inc.
New megadonors with major business before the government back Trump's super PAC
Business leaders affiliated with AI companies and TikTok and family members of people accused of federal crimes were among those who made big donations to MAGA Inc.
With YouTube and TikTok, dentists are trying to get Gen Z to show up
Young adults are the most likely age group to skip dental care, with a recent study finding that one in three didn’t see a dentist during the previous year.
The Fujifilm X-E5 Is the Popular X100VI, but With Interchangeable Lenses
Did you want the TikTok-popular X100VI, but with an interchangeable lens? The Fujifilm X-E5 has you covered.
TikTok is splitting US staff into new entities as it preps for sale
TikTok told some US staff that they will work for a new global entity that is not a part of the new joint venture run by Oracle and others.
TikTok's global head of creators is leaving the company amid reorg
TikTok's global head of creators, Kim Farrell, is leaving the company alongside a reorganization of the company's content division.
The problem with blaming everything on inflammation
What your favorite TikTok influencer gets right — and wrong — about this widespread concern.
The Shade Room (@theshaderoom)
In this entertaining video, a TikTok creator turns a routine traffic stop into a fun conversation about content creation and building a brand. The officer hands out a warning, but also offers some valuable advice on how to turn a citation into content. Watch and learn how to take a mundane situation and turn it into a viral video.
These AA batteries charge over USB-C and genuinely impressed me.
[Media: https://www.tiktok.com/@verge/video/7587156343392374030] What if you could charge double-As with the same cord as your phone? That’s a thing, and these 1.5V lithium-ion Zepath batteries are surprisingly good! Don’t throw away your Eneloops yet, as NiMH is likely safer and can last longer in low-current applications. But these last way longer in my modded GBA.
TikTok challenger Triller has been delisted from the Nasdaq
Triller, a video app and marketing company that vied to take on TikTok, has been delisted from the Nasdaq exchange.
TikTok wasn’t banned, ‘Zootopia 2’ was a box-office beast
From the biggest screen to the smallest, entertainment faced a year of uncertainty.
Top stories in business for 2025: TikTok, Labubus, space tourism and branding backlash
NY requiring TikTok, Meta, more social media platforms to display...
Vote now: Would you rather have a $240K in-person job or a $120K remote one?
TikTokers have been debating two jobs: $120,000 for virtual work, or $240,000 for five days in-person. It's time to cast your vote.
Beloved social media dog Raffie dies from heart attack amid vicious assault
Beloved social media influencer dog Raffie of the Bundleofbullies TikTok account has died after a reported heart attack amid a vicious assault from another dog.
I made Ina Garten's famous brownie pudding. The decadent dessert is perfect for the holidays.
Ina Garten first made her brownie pudding in 2008, but it has recently found new life on TikTok. The decadent dessert is perfect for the holidays.
Our 7 Best Science TikToks You Need to Watch Right Now
On TikTok and other short-form video platforms, Scientific American explored the underground labs of Greenland, brand-new colors and the perfect way to make eggs
‘A gamechanger’: 200,000 UK small businesses sign up to TikTok Shop
Big brands such as Sainsbury’s and M&S also selling directly in app through links in videos and livestreams
The internet can't decide what's better: A $240,000 in-office job or a $120,000 fully remote one
Would you double your salary for a fully in-person job? A TikTok video has sparked a debate — tell us which you'd choose by taking our poll.
The Ellisons add TikTok's U.S. business to their entertainment empire
TikTok has signed a deal to sell its U.S. operations to a group of investors led by Larry Ellison, the billionaire ally of Trump whose family media and entertainment empire just got bigger.
The Ellisons add TikTok's U.S. business to their entertainment empire
TikTok has signed a deal to sell its U.S. operations to a group of investors led by Larry Ellison, the billionaire ally of Trump whose family media and entertainment empire just got bigger.
These 8 beauty, fashion, and lifestyle items are already shaping the 2026 aesthetic
We doomscrolled on TikTok to see what the cool kids are spending their money on as they enter 2026. Hint: Rhode blush and Alo pants make the list.
TikTok's new US owners won't control key parts of the business
TikTok's new US joint venture will hand over national-security related tasks to its partners, while ByteDance holds onto key business lines.
Oracle stock jumps 5% as cloud provider joins investor group to run TikTok's U.S. business
The new joint venture will prevent TikTok from shutting down in the U.S. due to national security concerns.
TikTok agrees to deal to cede control of U.S. business to American investor group
The deal closes a long-running drama in which U.S. authorities have sought to compel ByteDance to divest.
TikTok owner agrees to sell US business
The deal would end years of efforts by Washington to force ByteDance to sell its US operations.
TikTok reaches deal with investors on its US business
The deal comes more than a year after Congress passed a law that forced the Chinese company to divest its US operations or face a ban.
Science has always been marketed, from 18th-century coffeehouse demos of Newton's ideas to today's TikTok explainers
People often see science as a world apart: cool, rational and untouched by persuasion or performance. In this view, scientists simply discover truth, and truth speaks for itself.
Science has always been marketed, from 18th-century coffeehouse demos of Newton’s ideas to today’s TikTok explainers
Science has always been part of a marketplace of ideas, where claims vie for audiences, resources and belief, and where power, persuasion and status shape which ideas are heard, trusted or forgotten.
Science has always been marketed, from 18th-century coffeehouse demos of Newton’s ideas to today’s TikTok explainers
Science has always been part of a marketplace of ideas, where claims vie for audiences, resources and belief, and where power, persuasion and status shape which ideas are heard, trusted or forgotten.