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Former Splinter Cell Creative Director Says Realistic Graphics Are Causing Problems for Modern Stealth Games
The former creative director of one of gaming's most influential stealth franchises, Splinter Cell, has suggested that advancements in lighting and shadow have made it more difficult than ever for the fans — and creators — of the genre.
Google Launches $100 Monthly AI Ultra Plan
New subscription targets developers and creators using Gemini
In growing fight, Steyer's campaign says pro-Becerra influencers didn't disclose pay
Social media creators who create paid content on behalf of a California political campaign are required to disclose that the material was sponsored and who paid for it.
Google's Gemini Omni Can Generate 'Anything From Any Input,' Starting With Video
Google didn't forget AI creators in its latest round of Gemini announcements.
Cowboys Content Corner: Year 2 offense? Ezeiruaku gains, new schedule
A look at the latest content creators efforts to keep the fanbase informed.
'Top Gun' creators say Tom Cruise 'barfed on himself' during jet ride that sold him on doing the movie
'Top Gun' co-writer Jack Epps says Tom Cruise 'barfed on himself' when the Blue Angels took him on a gnarly jet ride to convince him to do the movie: 'They shook him around.'
ASUS Republic of Gamers Announces ROG NUC 16
ROG NUC 16: ASUS unveils a compact gaming PC for gamers and creators. Features Intel Core Ultra, NVIDIA RTX 5080 Laptop GPU, AI-enhanced graphics, QuietFlow cooling, and versatile dual-orientation design. Subscribe to ASUS Pressroom for the latest tech updates!
Spotify Brings Nashville’s Songwriting Community Together for Mental Health Summit
Spotify recently welcomed songwriters, artists, executives, and music students to Nashville for a Mental Health & Songwriter Summit. The event was an extension of our ongoing Heart & Soul, Mental Health for Creators initiative, which offers tools, care, and space to reflect on the emotional side of creative life. The summit at Belmont University’s Fisher...
New insurance for content creators: Markel bundles media, cyber risks
Content creators and media businesses get new bundled liability and cyber coverage options as Markel expands ProSolutions to address evolving risks.
Business owner warns Washington’s 'millionaires tax' could spur an exodus of top earners
A sense of frustration is growing among some of Washington state’s job creators.
Triplet comedians say $13,000 hair transplants changed their careers
The Virzi triplets are comedians and content creators. In 2020, they decided to get hair transplants to fight hair loss.
OnlyFans spotlights sports, comedy and podcasts with launch of new community pages
Popular creators increasingly using the platform to offer exclusive podcast episodes
ENTERTAINMENT: FUNFEST set for River Market; bike rodeo ready on Baseline Road
FUN501FEST 2026, "a celebration of our community and the people who sustain it" marking 501 Day, which happened on May 1, features live entertainment, a Creators' Village marketplace of local vendors, interactive art installations, food trucks and "engaging activities designed for the entire family," 4-8 p.m. Friday and 11 a.m.-6 p.m. Saturday at 350 E. Second St. in Little Rock's River Market Entertainment District.
TST Best Bets: May 3, 2026
After the Philadelphia 76ers became the 14th team to ever come back from a 3-1 lead to win the series, the Detroit Pistons enter Sunday on the brink of history themselves. Detroit looked to be in dire straits against the Orlando Magic, as their physical defense made for a very poor matchup with the Pistons’ lack of secondary offensive creators behind Cade Cunningham. However, aided by an untimely injury to Franz Wagner for the Magic, the Pistons have started to look like the 60-win team they wer
Sam Altman asked GPT-5.5 to plan its own party
Sam Altman asked GPT what it would like for its launch celebration. Its suggestions included toasts from its creators (but not the AI itself).
Small Business Week: Connecting, equipping, promoting Lodi businesses
Small Business Week is meant to be a celebration of the shops, restaurants, creators and doers that make our community so special. It is also a reflection of the Lodi
Opinion: Amid normalization of dark humor, Bruins must choose empathy over entertainment
Countless internet creators have employed dark humor as a means to go viral. Some have made posts joking about people being sent to war amid the United States’ military action in Iran.
Why Are So Many Influencers Speaking at Harvard Business School?
Posing next to the acclaimed university’s signpost has become an Instagram fixture for creators invited to campus. What’s going on?
Why Digital Goods Are Becoming Big Business For Creators
Creators are turning digital goods into scalable revenue streams selling identity, scarcity and self-expression in virtual worlds where fans participate.
Enter The Gungeon Creators Say Roguelikes Have Become 'Cash-Grabby'
Dodge Roll's co-founder believes the 'slot machine' aspect of Balatro and Vampire Survivors has led to a shift in the design of roguelikes
WORLD IP DAY 2026: "Ready, Set, Innovate" - Small Business & Entrepreneurship Council
Small Businesses, Innovators, Creators Drive Innovation and Growth SBE Council is proud to join our small business allies and fellow organizations – all dedicated to fueling innovation and protecting intellectual property (IP) – in celebrating WORLD IP DAY 2026. The goal of the day is to increase the general understanding of the importance of IP. […]
‘Saros’ Shows Off the PS5’s DualSense Tricks
The new game from the creators of “Returnal” goes all-in on the PlayStation’s haptics and 3D audio. Maybe it will catch on with other game developers.
AMD Launches the Ryzen 9 9950X3D2 Dual Edition Processor
Today, AMD released the AMD Ryzen 9 9950X3D2 Dual Edition processor, the first processor that brings dual AMD 3D V-Cache technology to the desktop, unlocking a new level of performance for developers, creators and gamers. Built for demanding developers, the AMD Ryzen 9 9950X3D2 Dual Edition proce...
AMD Ryzen 9 9950X3D2 Dual Edition CPU Is Now Available – The Fastest Dual X3D Stacked Chip On The Planet
AMD launches Ryzen 9 9950X3D2 Dual Edition with 16 cores, 208 MB cache, and 5.6 GHz boost for $899, targeting developers and creators.
Mara Brock Akil And Congresswoman Sydney Kamlager-Dove Share How Storytelling Shapes Black Maternal Health
On Saturday, April 18, In Our Own Voice: National Black Women’s Reproductive Justice Agenda brought together elected officials, TV and film writers, creators, and community leaders for a powerful conversation unpacking how media narratives can impact policy.
AMD Ryzen 9 9950X3D2 Benchmarks: The Best Desktop Performance For Linux Developers, Creators Review
Today we can finally share performance benchmarks of the long-rumored AMD Ryzen 9 9950X3D2 Dual Edition processor.
MAD: Kepler Taps Garcia To Lead Social, Entertainment, Culture Intelligence Efforts
The VaynerMedia veteran most recently served at KMG Strategic Consultancy where she advised a range of startups, creators and more.
Small Business Champion Elaine Parker Highlights Success of Big Beautiful Tax Cuts - Americans for Tax Reform
On April 14 in the U.S. Capitol building, Job Creators Network Foundation President Elaine Parker highlighted the success of the One Big Beautiful Bill Act,
Motorola sues social platforms and creators over posts, raising speech concerns in India
Motorola is suing dozens of content creators and social media platforms including Instagram, X, and YouTube over posts it alleges are defamatory.
BeReal targets US creators to boost app engagement
BeReal is pitching US creators on producing content for the app, offering potential brand deals and an expansion of their audiences.
Icon Concerts and LiveCo Expand Live Entertainment Footprint With Appointment of Industry-Veteran Jesse Stoll to Newly Created Executive Vice President of Global Touring Role
NASHVILLE, Tenn., April 14, 2026--Icon Concerts and its rapidly growing parent company, LiveCo, creators of the precedent-setting, sold-out SoFi Stadium show with comedians Gabriel Iglesias and Jo Koy, are broadening their wide-ranging footprint with the hiring of live entertainment industry-veteran Jesse Stoll as executive vice president, global touring.
GoPro Launches MISSION 1 Action Cinema Cameras With 8K and 50MP 1" Sensor
GoPro introduces the MISSION 1 series, a new class of action cinema cameras featuring a 50MP 1 inch sensor, 8K video, and an interchangeable lens system for advanced creators.
Blackmagic's DaVinci Resolve 21 takes on Adobe Lightroom with a new Photo page
Many creators are now using DaVinci Resolve instead of Adobe Premiere, and now Blackmagic Design is going after Photoshop.
The color grading tool used by Hollywood now supports still photos – and it’s free. DaVinci Resolve 21 works with both photos and videos
DaVinci Resolve, a video editor popular for its color tools, now supports still photos to give photographers cinematic color tools – and aid hybrid creators
Dosa Divas hits the spot, even if some bites are overseasoned
This new RPG from the creators of Thirsty Suitors won’t take over your life
‘I’m playing the long game’: Journalists are striking out alone and discovering the business is toughest beat of all
News Creators have become preferred sources for younger viewers, but how do they grow and sustain their independent endeavors?
10 Vintage Plates That Are Worth a Small Fortune
Vintage dining ware from these 10 makers has become highly collectible, often selling for thousands. See which creators' pieces are most valuable today.
North of North Creators to Receive WIE Canada Honors
The ‘North of North’ indigenous comedy creators and showrunners will receive the Breakthrough Award on May 28 in Toronto.
Celebrate Cincinnati's top content creators of 2026 through photos
Celebrate Cincinnati's top content creators of 2026 through photos at Prim in downtown Cincinnati. The party was hosted by staff of The Enquirer.
New YouTube report shows how online animators are reshaping the entertainment industry
Independent creators on YouTube are redefining the animation landscape as global audiences shift their focus toward original online series. This report explores how a new generation of animators reaches millions of people through digital platforms and cross-language content.
AI design platform Picsart launches a creator monetization program
The program invites creators to create original content with Picsart tools for a specific campaign, share it on their social channels, and earn revenue based on how their audience engages.
Nintendo are reportedly deleting Super Mario Maker 2 courses because of hashtags
Content creators are being contacted by Nintendo, informing them that their creations are being deleted.
NYC health department has questions about the floating pool set for the East River
The pool’s creators are adding an emergency chlorine dosing system as they await health department approvals.
YouTube’s copyright system strikes again.
Nvidia’s own DLSS 5 trailer was taken down from YouTube after an Italian TV channel — which reportedly used the footage in a segment about the upscaling tech — issued copyright takedown requests for videos using the same clips. The takedown requests impacted some creators using the footage as well. [Image: https://platform.theverge.com/wp-content/uploads/sites/2/2026/04/nvidia-copyright-takedown.png?quality=90&strip=all]
The GOTY Of 2026 Could Be A Fishing Game
The Arctic Eggs creators’ About Fishing is an ambitious and alluring mystery, bound to reel in even the most uncurious
An Art-Science Partnership Offering New Views of Dynamic Landscapes
The immersive and interactive WILDLAND exhibition allowed the public—and the exhibition’s creators—to explore connections among water, trees, fire, and other natural and human-made materials expressed…
A Game Pass for indie games: meet Indie Pass, a $7-a-month subscription launching with 70 titles
Indie.io's Jess Mitchell says the platform will help smaller creators with discoverability in an ever-busier games landscape
When Stars’ Plastic Surgery Is Played for Your Entertainment
On TikTok and Instagram, content creators play detective, trying to figure out what work has been done. But they’re really just critiquing women’s looks.
Vivo X300 Ultra: Official Euro and China import prices leaked
For several days, a supposed poster has been circulating in China revealing the retail prices of all Vivo X300 Ultra storage configurations. Ahead of the launch in China next week, there is now more concrete information available. Not only the import prices from China, but also the official euro pricing for Austria and Germany are known, and one of the accessories aimed at video creators will also be available in the EU.
How ‘House of David’ Showcases Major ‘Transformation’ After Goliath Slaying
Michael Iskander and the cocreators tell us what's ahead when 'The Chosen' spinoff returns.
Did AMD Just Make the Best CPU for Gamers and Creators?
The new Ryzen 9 9950X3D2 Dual Edition chip is supposed to be the best CPU for both worlds.
Artificial Detective: Breaking Down the Gameplay Behind This Incredible Xbox Partner Preview Reveal
Artificial Detective puts you on the case of solving humanity’s disappearance. We spoke to its creators on how they're blending hacking, stealth, and companion abilities in this upcoming decopunk action-adventure.
WEBTOON Entertainment Announces Unified International CANVAS Platform, Helping Creators Grow Their Audience and Earnings
WEBTOON Entertainment Inc. (Nasdaq: WBTN), a global entertainment company and home to some of the world’s largest storytelling platforms, today announced a u...
‘House of David’ to Showcase Major ‘Transformation’ After Goliath Slaying
Michael Iskander and the cocreators tell us what's ahead when 'The Chosen' spinoff returns.
Apple's M5 Pro & M5 Max easily beat the RTX 5090 in PugetBench creator benchmarks
MacBook's are very popular among content creators and the two new SoCs M5 Pro as well as M5 Max manage excellent results in the PugetBench tests for Adobe apps and DaVinci Resolve. They also clearly beat the mobile GeForce RTX 5090.
Instagram and Facebook are pushing deeper into shopping and ads
Meta unveiled a slew of new shopping and advertising updates to woo brands and creators. Influencers can soon earn a commission from affiliate links.
Marathon has sold 1.2M copies across Steam, PS5, and Xbox
Alinea Analytics estimates show that Marathon has generated gross revenues of $55M via 1.2M copies sold on Steam, PS5, and Xbox: Looking at the split between Steam, PS5, and Xbox, Steam is clearly the main platform for Marathon, accounting for a little under 70% of the audience (800K copies sold). Meanwhile, PS5 takes about 19% (217K) and Xbox (including console, PC, and cloud) accounts for a bit over 11% or 133K. Marathon is technically a first-party Sony title, so seeing the home console struggle to break 20% of the volume is a notable data point for the ongoing platform-agnostic debate. PlayStation Studios online games will almost certainly continue being multiplatform (despite Sony reportedly pulling back on PC releases). Subscribe for free to get the most accurate games estimates in your inbox twice a week 🫶 Subscribe As for Marathon, the consensus among hardcore players who pushed through the awkward onboarding phase – myself included – is that it’s fantastic. The gunplay, aesthetic, and presentation are among the best in the shooter genre. A great game doesn’t always equal an immediate hit, though, as shown by our estimates. Things are looking lukewarm right now. But this might be one of those marathon-not-a-sprint situations. Had to, didn’t I? Why wasn’t Marathon a hit on the same level as Arc Raiders? One topic that came up in a lot of conversations at GDC this year was why Marathon hasn’t hit the same stratosphere as Arc Raiders. On paper, they’re both extraction shooters, and Marathon has the Bungie pedigree – the house that built the gold standard for gunplay in Halo and Destiny. Marathon’s neon-futuristic aesthetic also distinguishes itself from the gritty realism of Tarkov or the post-apocalyptic hope of ARC Raiders. But vibes can only get you so far for first impressions if the onboarding feels like a brick wall. Marathon is a sweaty PvP-focused experience with a first-time user experience and UI that I can only describe as dreadful. Players are dropped into a complex ecosystem where the UI, though visually striking, is functionally uninformative, forcing users to manually hover over nondescript, identical icons just to identify basic gear or weapon mods. This lack of clarity is compounded by punishing mechanics like a severe heat gauge for movement and a scarcity of vital resources, all without a clear tutorial or a low-stakes mode to learn the ropes. Most people – even top streamers and veteran shooter players – have no idea what’s going on in Marathon at first. Arc is on the complete other end of the spectrum. As we covered here and here, Arc Raiders offers a more collaborative, approachable loop where players often work together toward shared goals. And the objectives are instantly clear. To many players, this contrast only emphasised Marathon’s issues, especially during the testing period. Players understand the Arc Raiders loop within 30 minutes, while Marathon acts as a massive filter, chewing up newcomers and spitting them out before they can experience the depth of Bungie’s signature gunplay. What I’m getting at here is that the poor first-time user experience of Marathon’s Server Slam likely stifled launch sales, while the opposite was true for Arc. Let’s look at the pre-launch copies sold for each game during their respective Server Slams (launch-aligned) : Looking at the trajectory: Arc Raiders saw a massive 80% jump in copies sold during its three-day Server Slam (day -13 to -11). Players jumped in, realised the water was fine, and immediately opened their wallets. Marathon, meanwhile, saw a 49% increase in the four days following its Slam (Day -7 to -3). At the time of each game’s respective launch, Arc Raiders had nearly double the Steam footprint of Marathon – and word of mouth only continued to grow. Bungie could have had more time to fix the onboarding process had the beta happened earlier. But Marathon launched three days after the beta finished. These factors limited the launch sales quite a bit, I reckon. Marathon has found a niche audience, though Despite the friction-heavy start, the data suggests that those who survived Marathon’s onboarding are loving life. We’ve been tracking cross-platform DAUs, and while there’s the expected post-launch leakage, many players are sticking with it. After peaking at 478K total DAUs on its first Saturday, Marathon has settled into a respectable rhythm, holding 345K DAUs as of yesterday and averaging 380K DAUs across the weekend. Steam continues to do the heavy lifting here, consistently accounting for the lion’s share of the daily players. Players have been putting in the hours, too: On Steam, Marathon’s average playtime has climbed to 27.8 hours, significantly outpacing the console averages on PS5 (16.5h) and Xbox (17.3h). Even more telling than the averages: 22% of the Steam audience has surged past the 50-hour mark, and nearly 7% have already logged over 100 hours. Subscribe for free to get the most accurate games estimates in your inbox twice a week 🫶 Subscribe This data suggests that once the Bungie magic clicks, it hooks players deeper than the average extraction shooter. There’s also started to be a shift in the game’s discourse. Marathon launched as one of those games that’s cool to hate. But as Marathon’s 100-hour club grows, we’re seeing conversations around its mechanical merit outweigh the negativity. Several high-profile creators, who were initially vocal critics, have spent the last week coming around on the mechanical depth of the endgame. It’s a subtle but positive signal; the hate train is losing steam, and a new narrative about the game is emerging. Bungie faithfuls unite Another interesting metric in Marathon’s first few weeks is who, exactly, is playing. Bungie leans heavily on its prestige as the “makers of Halo and Destiny,” in its marketing, and that message has clearly hit the mark. On Steam, the gravity (hammer) of Bungie’s previous work is unavoidable. A staggering 78.2% of Marathon players also played Destiny 2. The trend carries across other platforms, with 74.2% of PS5 players and 82.7% of Xbox players also having played Destiny 2. The Halo legacy lives on, it seems. More on that in a bit. While Destiny 2 went free to play, these numbers still represent a high-intent migration of a fanbase that trusts Bungie’s specific brand of kinetic gunplay and cryptic world-building. The Xbox data adds another layer of legacy. About 85.7% of Marathon players on Xbox have played Halo Infinite, while over half of the Steam audience has spent time in Halo Infinite and 36.1% in the Master Chief Collection (a paid collection of the old Bungie-made legacy games). Interestingly, we see a 55.9% overlap with ARC Raiders on Steam. Overlap is even higher there on PlayStation (60.5%) and Xbox (66.5%). And there’s also significant crossover with Helldivers 2 on all platforms, too. Subscribe for free to get the most accurate games estimates in your inbox twice a week 🫶 Subscribe Bungie has found some of its fans with Marathon, and the challenge now is keeping this engaged in a high-stakes PvP environment when they’ve spent the last decade primarily enjoying the power fantasies of PvE. On that note… Go the full 26 miles? Or cut and run? Time for some could’ve, should’ve, would’ve. These things would have improved Marathon’s performance at launch: A more robust onboarding process, perhaps in the form of a short single-player/PvE campaign. We know Bungie fans love this stuff. A traditional arena-based mode akin to Destiny’s Crucible could have been a bridge for the cautious players who’d have been otherwise deterred by the Server Slam. It’s also a great palate cleanser after getting merked. Introducing a dedicated PvE environment would have similarly diversified the conversation and lowered the barrier for the Bungie faithful who found the pure PvP extraction loop too abrasive. PvE is safer than PvP these days. There’s an argument that a thin PvE mode would have just felt like a budget Destiny, potentially hurting the brand more. But given how dire the FTUE is, I think it would have been a net positive. Any kind of tutorialised loop that demystifies the stakes, really. While there is merit in a studio sticking firmly to a singular creative vision, and going all in on the hardcore extraction loop. Less forgiving is the technical reality is that the user interface and first-time user experience (FTUE) were not at a commercial standard for launch. Subscribe for free to get the most accurate games estimates in your inbox twice a week 🫶 Subscribe In a landscape where player time is oversaturated and the most contested currency, a flawed FTUE is a critical failure point. But it’s not all doom and gloom, as Marathon has an incredible, unique gameplay loop, suggesting that financial success is still attainable if Bungie can pivot effectively. Bungie and PlayStation now face a difficult strategic crossroads, though – one within a challenging games market. They could: Double down on Marathon with a long-term Rainbow Six Siege- or No Man’s Sky-style recovery plan, which is something I heard Last Stand Media’s Chris Maldonado mention last week. While this could be a sunk-cost fallacy in action, it could eventually yield the audience the game’s mechanical depth deserves. Shift focus toward the inevitable Destiny 3 or another project, mitigating the escalating opportunity cost and cutting their losses, so to speak. Doing both is an expensive proposition, given the high overhead and burn rate of operating out of Bellevue, Washington. With Sony recently demonstrating a lower threshold for underperforming studios and projects, the margin for error has vanished. Whatever happens, the next six months will determine whether Marathon becomes a cornerstone of Sony’s live-service portfolio or a cautionary tale of vision exceeding accessibility. I’m hoping it’s the former, because Marathon rocks. As always, hit subscribe to get updates on Marathon and other relevant games. Subscribe Want to get your hands on our data for yourself – for free? We’re offering a free trial of our platform for games companies. Send us a message here, or reply to this email, and we’ll set you up. The last word Reply to this email – or reach out here – if you have any feedback for the newsletter – or want to request a game for us to cover. [Alinea Analytics boasts the most accurate PC and console estimates in the business. Game makers use our platform to understand their audience, keep an eye on the competition, monitor sales trends, and spot new opportunities. We equip game studios and financial institutions with accurate data and the confidence to make smarter, data-driven decisions. Want to talk about all things games market data? We’d love to chat!]
Intel compares Core Ultra 200S Plus to Ryzen 9600X and 9700X, gaming uplift stays small
Intel Core Ultra 200S Plus is aimed at creators, not gaming Intel has updated its pre-briefing deck ahead of Core Ultra 200S Plus reviews, and one of the
Markiplier to Microdramas: The Ankler x NAB Show’s Future of Entertainment
Share Subscribe Vegas, baby! The Ankler is heading back to NAB Show for a second year in a row — and doubling down on conversations with the smartest people in the industry. From April 18–22, we’re partnering again with the industry’s biggest media and tech gathering to break down the Business of Media and Entertainment as it’s actually evolving: faster, riskier and increasingly driven by new formats, new audiences and new power players. This curated series will bring together top creators, executives and innovators to tackle the forces reshaping the industry — from the AI disruption of Hollywood’s creative ecosystem to the rise of the creator economy, shifting audience behavior and the changing economics of production. We’ll be rolling out more programming in the coming weeks — including top speakers from leading AI studios, prediction markets and beyond — so keep an eye on the Business of Media and Entertainment hub. But first up, we’re announcing two panels about what’s actually working in Hollywood: The Scary-Smart Business of Horror A good scare has become one of the entertainment economy’s most reliable engines. With disciplined budgets, built-in fandoms and global box office upside, horror consistently outperforms. From theatrical releases to streaming-first originals and creator-driven IP, the genre is artistically flexible and financially durable — and one of the last truly communal experiences for Gen Z and Gen Alpha audiences. Join YouTube creator Mark Fischbach, aka Markiplier, whose independent feature Iron Lung earned more than $50 million at the global box office, Atomic Monster president Michael Clear and screenwriter Akela Cooper (M3GAN, Malignant) for a conversation moderated by Like & Subscribe’s Natalie Jarvey about why horror travels so effectively across platforms and borders, how studios and independents are building sustainable genre pipelines and why the next wave of breakout franchises may emerge from unexpected sources. Inside the Microdrama Boom Short-form serialized storytelling is having a major moment. Microdramas, social-native series and creator-led narratives are capturing massive audiences with low-cost, rapid production cycles and direct-to-fan distribution. What was once dismissed as niche or experimental is now attracting major platform investment. Moderated by Jarvey, this panel of microdrama creators and executives — including one of the format’s top stars and producers, Kasey Esser, and Dhar Mann Studios’ head of vertical content, Erin McFarlane — examines how format innovation, fandom dynamics and algorithmic discovery are reshaping the economics of scripted storytelling and what traditional studios can learn from these agile models. For sponsorship opportunities, contact Lynne@theankler.com Share
Ellie Heisler Joins Manatt, Phelps & Phillips as Firm Expands Creator Economy Activity With Hires in Entertainment Practice
Ellie Heisler has joined Manatt, Phelps & Phillips as a partner in its entertainment practice as the law firm looks to expand its activity in the creator economy and the emerging world of creators, in...
Linux Finally Catches Up to Windows with a Game-Changing Performance Feature
For years, the Linux kernel’s scheduler has been world‑class at balancing loads, yet it missed a crucial, cache‑aware instinct. In modern multi‑core systems, that gap can turn into measurable latency, especially when threads bounce between cores that don’t share the same cache. A new upstream feature, often called Cache Aware Scheduling, is now set to change that equation. A cache‑savvy scheduler arrives At the heart of any OS, the scheduler decides which thread runs where and for how long. In modern CPUs, small private caches (L1 and L2) sit beside each core, while a larger Last Level Cache (LLC, typically L3) is shared among groups of cores. When a task migrates across LLC boundaries, its warm data may vanish from the cache, forcing slower trips to main memory. Cache Aware Scheduling keeps related tasks close to their shared LLC, reducing destructive migrations. By respecting cache topology, the kernel minimizes cold‑start penalties and preserves locality that many workloads desperately need. The result is less thrashing, fewer memory stalls, and more consistent throughput. "Keep tasks close to their data, and the system will keep performance close to its peak." Why this narrows the Windows gap Windows has long leaned on topology‑aware, cache‑sensitive heuristics, especially since the Windows 10 era. That advantage helped Microsoft handle hybrid designs with P‑cores and E‑cores, plus complex cluster and NUMA layouts. With cache awareness integrated upstream, Linux brings parity to this vital dimension, without sacrificing its trademark flexibility. The Linux approach remains deeply configurable, reflecting the ecosystem’s breadth across servers, desktops, and embedded devices. It layers atop existing NUMA‑balancing and energy‑aware logic, refining placement rather than reinventing the wheel. Crucially, it aligns scheduling with the hardware’s real shape, not just with abstract CPU counts. Real‑world gains and who benefits Early tests on Intel Sapphire Rapids platforms point to gains in the 30–45% range for select workloads. Those wins appear in cache‑sensitive tasks like in‑memory analytics, high‑thread compilation, and microservices with tight working‑sets. Games and latency‑bound engines can also feel steadier frame‑times, especially when threads share hot assets. The benefits extend to AMD’s 3D V‑Cache parts, where keeping threads near enlarged cache slices prevents needless misses. Hybrid x86 designs with performance and efficiency cores further profit when cache and core roles are scheduled in concert. Even handhelds running SteamOS can squeeze more out of limited power, translating cache locality into smoother play. Key advantages include: Lower end‑to‑end latency Fewer expensive misses to RAM Better multi‑socket and NUMA behavior Improved energy efficiency More predictable QoS under mixed loads Stronger scaling on dense servers Caveats, tuning, and rollout No scheduler change is purely free, and trade‑offs still exist. Favoring locality can reduce cross‑cluster balance if limits are set too tight. Likewise, fairness and utilization must remain healthy, especially under heterogeneous, bursty workloads. Linux’s implementation is designed to be measured and tunable, not a blunt instrument. It cooperates with energy‑aware scheduling for mobile efficiency, and with NUMA‑balancers on big iron. Expect architecture‑specific refinements as vendors surface richer topology hints and cache‑sharing maps. Upstream integration has begun, with broad distribution adoption likely over the next cycles. Many users will encounter the change through standard kernel updates in 2025–2026, depending on distro cadence. Server‑class kernels may enable or tune it sooner for targeted fleets where cache locality is money in the bank. How to think about performance impact Cache Aware Scheduling amplifies gains when your workload is both CPU‑bound and cache‑sensitive. Think tight inner loops, hot code paths, and datasets that fit snugly in shared LLC. It’s less dramatic for I/O‑bound services or memory‑hungry tasks that blow past cache capacity. Still, even modest locality improvements often translate into smoother tail‑latency, which is where user experience and SLAs typically break. Developers can further help by pinning related threads, batching work, and aligning data to reduce cross‑cluster chatter. The scheduler’s new awareness works best when applications expose good hints. The bottom line By understanding and honoring cache topology, Linux removes a subtle yet costly bottleneck. The kernel’s smarter placement keeps hot data hot and work near where it belongs. That narrows a long‑standing gap with Windows, while preserving the openness and tunability Linux champions. For gamers, creators, and operators, the payoff is practical: more consistent frames, faster builds, and snappier services. For the ecosystem, it’s another step toward hardware‑savvy scheduling that turns transistor complexity into real‑world speed. And for Linux itself, it’s a timely upgrade that matches today’s silicon with tomorrow’s expectations.
Parallels Desktop creators say MacBook Neo does indeed have enough muscle to run Windows apps
The company’s virtualization software is functional on Apple’s cheapest laptop.
This Is the Next Wave of Political Fundraising
In Discord servers and Instagram DMs, content creators are organizing, turning followings in the millions into millions of dollars in political giving.
YouTube Adds Politicians and Journalists to Deepfake Detection Tool
The tool, previously only available to Hollywood stars and some top YouTube creators, will allow these high-profile users to flag deepfakes or other AI-generated content that features their likeness.
Is Call the Midwife ending for good? Season 16 update issued by show’s creators
Fans might not get the news they were hoping for when it comes to the beloved series' future
The Business of Heated Rivalry
Heated Rivalry, the steamy hockey romance show, was made for about $2 million per episode. That is remarkably cheap for an hour-long drama.Today on the show, a conversation with Heated Rivalry creators Jacob Tierney and Brendan Brady about their television miracle on ice.It’s not just that the show was made efficiently and cleverly. Heated Rivalry comes from a Canadian economic system of making TV and movies that is completely different from how we do things in the US.In this episode of Planet Money, in partnership with the Pivot podcast co-hosted by Kara Swisher, we hear about a Canadian production model for making TV and movies and how it’s different from the U.S. model. And we learn what the experience of making Heated Rivalry teaches us about the current state of both industries.Live event info and tickets here.Pre-order the Planet Money book and get a free gift. / Subscribe to Planet Money+Listen free: Apple Podcasts, Spotify, the NPR app or anywhere you get podcasts.Facebook / Instagram / TikTok / Our weekly Newsletter.The original Pivot episode from New York Magazine and The Vox Media Podcast Network was hosted by Kara Swisher, produced by Lara Naman, Zoë Marcus and Taylor Griffin and engineered by Brandon McFarland. Nishat Kurwa is Vox Media's Executive Producer of podcasts. This episode of Planet Money was hosted by Kenny Malone, produced by James Sneed, edited by Jess Jiang and fact-checked by Lara Naman. Alex Goldmark is our executive producer.
'THE STORY OF EVERYTHING' PRESENTS GROUNDBREAKING EVIDENCE THAT HAS REIGNITED THE DEBATE OVER SCIENCE, ORIGINS, AND THE EXISTENCE OF GOD IN THEATRES NATIONWIDE FROM FATHOM ENTERTAINMENT APRIL 30-MAY 6
A new feature documentary is about to challenge everything you thought science had settled about the origin of the universe—and the existence of God. The Story of Everything arrives in theatres nationwide April 30–May 6 from Fathom Entertainment, the leading specialty distributor of content to theatrical partners worldwide. The Story of Everything will bring to the big screen stunning new evidence from cosmology, physics, and molecular biology that its creators say demands a radical rethinking o
Digital Studio Helps Journalism, Entertainment and Social Media Sectors Drive Safe Storytelling on Suicide
The American Foundation for Suicide Prevention (AFSP) today launched its Safe Storytelling Studio, a digital content hub with resources and guidance on suicide safe storytelling. Intended for the entertainment industry, journalists and social media creators, the Studio features evidence-based guidance and case studies that equip storytellers with the confidence to safely elevate our culture's understanding of suicide and mental health. To explore the Safe Storytelling Studio, visit storytelling.
Using Lenovo's Yoga Book 3D Laptop Felt Like Borrowing Tools From the Future
Used to making fists at your laptop screen? You'll love this. The Yoga Book Pro 3D Concept blends glasses-free 3D visuals, gesture controls, and dual touch screens to reimagine how creators work with digital objects. I gave it a test-drive.
A Sports Frenzy for the Most Valuable Influencers
To reach young audiences raised on social media, leagues are giving content creators access to marquee moments.
Tim Cook confirms a week of Apple product reveals
A “big week" that starts on Monday includes a March 4 event for press and creators.
TORRAS Ostand Q3 Air, the case that turns your Samsung Galaxy S26 Ultra into a content studio
The Ostand Q3 Air is made for content creators, business and leisure travelers, sports and photography enthusiasts and more.
Despite likening new Xbox head's job to a "palliative care doctor", original co-creator doesn't actually think Xbox is dead
Seamus Blackley, one of the co-creators of the original Xbox, has assured the community he doesn't actually think Xbox is "dead".
The Morning After: What to expect at Samsung’s Galaxy Unpacked event tomorrow
The biggest news stories this morning: The creators of Dark Sky have a new weather app, Engadget review recap: Sony WF-1000XM6, ASUS Zenbook Duo and more.
'Xbox Is Being Sunsetted' — Seamus Blackley, One of the Creators of Xbox, Thinks Recent Shakeup Spells the End for Microsoft's Gaming Business
Amid the official statements and many tweets that followed one of the biggest shakeups ever at Xbox, one of its creators believes Microsoft’s true plan is to bring its gaming business to an end.
The creators of Dark Sky have a new weather app that shares multiple predictions
Acme Weather embraces the idea that forecasts are never 100 percent accurate.
New ‘Acme Weather’ app from Dark Sky creators wants to fix weather apps’ biggest problem
The team behind Dark Sky is back with a new weather app for iPhone called “Acme Weather.” One of the...
Apple Reportedly Plans to Unveil at Least Five New Products Next Week
In his Power On newsletter today, Bloomberg's Mark Gurman said Apple will have a three-day stretch of product announcements from Monday, March 2 through Wednesday, March 4. In total, he expects Apple to introduce "at least five products". A week ago, Apple invited selected journalists and content creators to an "Apple Experience" in New York, London, and Shanghai on Wednesday, March 4 at 9 a.m. Eastern Time.
Tulsa Women's Expo celebrates 41 years of supporting business owners and creators
Now in its 41st year, the long-running show continues to spotlight female entrepreneurs, artists, authors and chefs from across the community. The event runs from 11 a.m. to 4 p.m.
‘GRWM’ to meet the governor: How Mass. politicians are turning to friendly influencers to spread their messages
Massachusetts politicians are increasingly embracing online creators to expand their reach beyond traditional press, including offering them one-on-one interviews or inviting them to events.
Creator franchise profile From social channels to entertainment ecosystems
The creator economy is moving into a new phase where audience ownership, rather than audience reach alone, is the primary driver of growth. Social platforms remain critical for discovery and scale, but their revenue-share models and control over audience relationships limit how much value creators can capture.
The NBA wants to embrace content creators without degrading its golden goose of live sports rights
The NBA has embraced content creators, but all the money fueling professional sports leagues are in live rights, and YouTube could be a replacement.
Democrats recruit content creators in new strategy to win back Latino voters
The strategy, developed by the Congressional Hispanic Caucus’ political arm, is being rolled out in the Houston area as early voting begins for Texas’ statewide primary on March 3.
Democrats recruit popular content creators in new strategy to win back Latino voters
Democrats are playing catch-up in having online influencers and content creators promote their candidates and priorities
From artistic talent to a sustainable business
PantherLabWorks offers training to creators hoping to scale their businesses and commercialize their products.
Mastodon, a decentralized alternative to X, plans to target creators with new features
Mastodon is looking to grow its open source, decentralized social network with new features aimed at creators.
Dolphin Entertainment Looks to Expand Online Capital Raising for Creators and Influencers Through Partnership With DealMaker
Dolphin Entertainment has teamed with online capital raising platform DealMaker to rev up financing for celebrity-led consumer and lifestyle brands.
Apple Event on March 4: Here's What to Expect
Apple on Monday invited selected journalists and content creators to a "special Apple Experience" on Wednesday, March 4 in New York, London, and Shanghai. At an Apple Experience, attendees are typically given the opportunity to try out Apple's latest hardware or software. Following the launch of Apple Creator Studio last month, for example, some content creators attended an Apple Experience in Los Angeles to go hands on with the new subscription-based bundle of apps and features.
China Built A Shape-Shifting Robot That Can Grow Like A Human
A new robot out of China can change its shape by inflating or deflating, and its creators hope it can be put to use for search and rescue operations.
Reanimal gets Mostly Negative Steam reviews on launch day as PC players point out missing friend pass for co-op
PC players have already tanked the Steam rating of Reanimal, which comes from the creators of Little Nightmares - a promised feature is late.
Susan Grode, Art and Entertainment Lawyer for ‘The Simpsons’ and ‘SpongeBob SquarePants’ Creators, Dies at 86
Susan Grode, an art and entertainment lawyer for ‘The Simpsons’ and ‘SpongeBob SquarePants’ creators, has died in Los Angeles.
Playnance Turns Creators Into Platform Owners With $1 Digital Businesses
Tel Aviv, Israel, February 12th, 2026, ChainwirePlaynance has expanded Be The Boss, its global partner program, through PlayW...
Interview: An Inside Look Behind the Chaos of Romeo is A Dead Man
Romeo is A Dead Man launches on Xbox Series X|S February 11, 2026 - find out how this brilliantly bizarre space adventure came to life in an interview with its creators.
Hollywood makes room for creators
Studios, agencies and awards shows are reorganizing for the creator era.
Sports leagues and creators team up
Creators are helping the NFL and other leagues are reach casual fans.
Time to climb a weird mountain in Cairn, the windy backpacking odyssey from the creators of Haven and Furi
The new mountain climbing survival game from The Game Bakers is out now on Steam
College football transfer portal is 'train wreck.' Ask man who ignited it
One of the creators of the unrestricted transfer portal in college sports calls the current system 'awful' but doesn't regret his involvement.
With Apple’s new Creator Studio Pro, AI is a tool to aid creation, not replace it
Apple’s Creator Studio Pro leverages AI to help creators with tedious tasks—like finding clips or building slides—without trying to do the work for them