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There’s a Reason That Netflix’s Ad Business Has Underwhelmed
Somewhat lost in the company’s slew of firings and engagement warnings over the past few weeks was the fact that Netflix is scaling back its ad forecast for 2026 from $3 billion to $2.7 billion. That’s despite the fact that: CTV is growing by 14-15% this year This year saw a monster upfront Netflix is the biggest streamer out there this side of YouTube, and was the platform that for years brands were supposedly dying to be a part of In other words, that’s an alarming pull-back from Netflix. A Wall Street analyst I spoke with last week was blunt, calling Netflix’s ad business “disappointing.” To me, a red flag on the ad front is that Netflix has never revealed how many ad-supported subscribers it has. Because if I know anything about how big companies work, if they have a positive number that makes them look really good - they tend to share it. (How many subs does go90 have right now? We’re not saying just yet. How are ads going on ChatGPT? Oh, a billion run rate - I see). Yes, to date Netflix has shared some fuzzy ad numbers, such as the idea that the company’s ad tier ‘reaches’ 250 million users globally.’ Here’s why that figure gives me pause: a)they lead with global, and b) they don’t explain how they are calculated. (Are they based on average people in each room? Surveys of some kind?). Regardless, some insiders say that Netflix’s ad tier is scaling nicely - others not so much. Either way, one of Netflix’s biggest challenge on the ad front appears to have been its starting point. Remember, when Netflix launched ads in 2022, it had 73 million subs in the US and Canada. That’s 73 million people who were used to Netflix with zero ads. And when the ad product rolled out, the company clearly was going after new users - a limited pool of potential subscribers by default. That focus seems to have changed over time, as Netflix has tried to convert longtime subscribers to the ad tier. Historically Netflix subscribers are very sticky. But is the company’s low churn a problem? Not necessarily, according to Antenna data. Rather, Netflix’s consumer loyalty is a bit of a double-edged sword. “Netflix is the one streamer which actually has seen substantial “trade downs” but has much lower ‘win backs,’ said Antenna founder Jonathan Carson (win-backs being people who were on the ad-free plan, cancelled, then rejoined on the ad plan). “Netflix has lower churn and so has less opportunity to win back old subs with a lower cost plan option.” This all might explain why Netflix has been so slow to roll out all of these table stakes targeting options until just this week. It likely didn’t have enough users to carve up into various targets. etc. However, what really hit Netflix’s ad business was Amazon’s move a few years ago to turn on advertising for Prime Video by default. Suddenly the market was awash in premium inventory, and Netflix was playing catch-up on multiple fronts. Thus, the streaming giant appears to still be figuring out if if wants lead in ‘programmatic TV,’ or premium ‘upfront’ TV sales. “The CTV market now sorts into three businesses, and Netflix is not the leader of any of them,” wrote analyst Jack Myers. Ouch. So how does Netflix ratchet up its ads business? Get the next NFL package You’re gonna have to wait until 2030 unless one of the bigger media companies like Skydance opts out, but the easiest (not cheapest) way for Netflix to become a huge TV ads contender is to get one of the regular NFL packages, ideally Sunday afternoons. That way it can sell ads to its whole U.S. subs base overnight. Go FAST This one is risky, because to program a compelling FAST channel, you’d likely have to take some older Netflix exclusive shows and make them available for free to non-subscribers. But FASTs, for better or worse, are ad-inventory machines. Go full UGC I’m not sure I see this happening. There is something already off about Netflix carrying podcasts and shows for creators. The experience sticks out in what is such a produced, and generally non-communal environment. But Netflix could open up its platform by allowing creators to upload videos without having to be approved by the service. But that opens a whole other can of worms (policing brand safety, copyright infringement, overall quality). Make a huge RMN Deal I was going to suggest something crazy, such as ‘instead of buying Warner Brothers, Netflix should buy Target. But the company doesn’t want to be in the brick and mortar business. Yet for Netflix’s ad business to compete in an Amazon world, it needs to be able to connect ad exposures to shopping. What if, instead of letting Amazon target Netflix viewers with its DSP, Netflix inked a deal with Target, or even took control of Roundel, and created its version of the Amazon full-funnel for brands? Price us out. I hope they don’t do this, but Netflix’s price increases - while significant - haven’t been enough to push long-term customers out of the ad-free tier. But if they made those prices so prohibitive, it could push large swaths of consumers to trade down. Then again, that could also dent engagement - as binging becomes much less appealing once you bring ads into the equation. Or, they could just launch a bunch of hit shows and maybe everyone will quickly forget all this angst. More from Amazon unBoxed A few weeks ago, I recorded two podcasts live at Amazon’s unBoxed event in San Francisco. I was able to go really deep with several brand partners about how Amazon’s various data and ad products work - particularly the under appreciated Amazon Marketing Cloud. First, I talked with Laura Abadias Velilla, of the Amazon specialty agency Amerge, along with Amazon’s own Charlotte Maines, Vice President, Devices Content & Advertising, about how the two partners helped a very specific printer company Epson launch into a brand new category - high end projectors. It’s a great example of how brands connect audience data across platforms to make budget deployment decisions. Next, I chatted with Monks VP Head of Digital Investment for North America Tom Burchill about how the agency actually brought in data from Linkedin to help target B2B customers across various Amazon properties for the brand Quicken. Check it out: Check these out, or just listen:
Chappell Roan might just go on singing these songs forever
LOS ANGELES — "Someone's smoking weed at the trans fundraiser!" That was Chappell Roan on Wednesday at the Shrine Auditorium, where somebody in the audience did indeed light up moments
Cardinals’ Jeremiyah Love Faces Uncertainty After Latest Injury Update
The Arizona Cardinals may be shorthanded once again at the running back position, with rookie Jeremiyah Love battling an injury. The post Cardinals’ Jeremiyah Love Faces Uncertainty After Latest Injury Update appeared first on HEAVY.
Fred VanVleet Rests and Marcus Smart Gets the Keys Over Reed Sheppard
Ime Udoka prioritizes veteran stability as Houston manages Fred VanVleet’s recovery. Defensive stalwart Marcus Smart takes the starting reins during back-to-backs, keeping rookie Reed Sheppard in a reserve role.
UK Board of Trustees approves joint venture with Signature HealthCARE
The University of Kentucky Board of Trustees today approved a joint venture between UK and Louisville-based Signature HealthCARE to develop and operate a 105-bed skilled nursing facility on UK’s Hamburg East campus in Lexington. The facility will expand access to skilled nursing care and help patients move from the hospital to the next stage of their recovery sooner.
After The BioWare Shutdown, Mass Effect Spiritual Successor Exodus Gets A New Look
Timing is everything.
Experience Rockabilly’s roots at Seminole Casino festival
Seminole Casino Hotel Immokalee will run on hot rods, propulsive horn sections, tattoo ink and good old rock ’n’ roll this Nov. 14 as Rockabillaque Florida returns for its sixth
Best of Santa Cruz County entertainment, arts & food events this weekend, Oct. 22-25
With the weekend nearly here, check out things to do around Santa Cruz County, with a recommendation from Lily Belli and a specially curated list from Lookout's BOLO events calendar.
Why Giants Should Part Ways With Adrian Houser
The San Francisco Giants are on the hook to pay Adrian Houser more money in 2027, but his production does not justify it.
Good to see you after all this time. Scientists finally put a face to Denisovans
Scientists use fossil fragments found in northern China to reconstruct the features of the ancient hominids.
Admitted carriers want E&S business – will they stay for renewal?
Burns & Wilcox executives urge brokers to assess appetite durability alongside competitive pricing and coverage
Omnicom lands Coca-Cola’s North American media business, as WPP retains its global remit
The beverage giant's US and Canada media move to Omnicom as the holdco's CEO John Wren made the case it would build a bespoke team, not a Pepsico holdover.
'Avatar: Seven Havens' finally shows us how Korra broke the world
But are we really getting the whole story about Korra and the Cataclysm?
Okpareke’s ads don’t add up on her federal campaign finance report
By Kevin Hendricks — Didi Okpareke’s congressional campaign paid for Facebook and Instagram ads that popped up on screens more than 150,000 times this summer, mostly in New Mexico. Her latest federal campaign finance report says she spent nothing. The Republican nominee for New Mexico’s 1st Congressional District spent between $500 and $599 on several […]
Clavicular pleads not guilty to raping a 17-year-old
'Looksmaxxing' influencer Braden Peters, a.k.a. Clavicular, has pleaded not guilty to charges that he raped a teenager at his family home.
Nurses at Endeavor Health’s hospitals in Evanston, Glenview, Skokie, Highland Park move to unionize
If the election is successful, nurses at Endeavor’s hospitals in Evanston, Highland Park, Skokie and Glenview would be represented by Teamsters Local 743.
Democrats’ Projected Majority Grows as 19 More House Races Shift Away From the GOP
Republicans’ path to keeping control of the House has all but evaporated. The outstanding question is how large Democrats’ majority will be in 2027; in the best-case scenario, their party could enter the new Congress with more seats than they had after successfully flipping control of the House in 2006 and 2018.
John Fisher Hints at A's New Pitching Direction
At Taylor Smith's introductory press conference, A's owner John Fisher spoke about developing pitchers rather than relying on free agents.
Political scientist explains why race, not class, is at the heart of America’s 'democratic crisis'
As the United States celebrates its 250th anniversary, a new book examines America’s “racial hierarchy” and how it shaped the nation’s power structure.
Thinning hair? 6 hair growth ingredients actually backed by science
Here's what to look for before you invest in hair care.
UW-Oshokosh business students launch new coffee cart
UW-Oshokosh business students launch new coffee cart
Placer County, UC Davis Explore Tahoe City Science Hub
The University of California, Davis could soon bring hands-on community education and world-class scientific research to Tahoe City.This week, the
OPINION: Miami Heat Should Target Free Agent Shooting Guard
Following a dismal long-range shooting performance on opening night, the Miami Heat could look for a veteran marksman to restore the team's perimeter threat.
Commissioner Lahbib visits Ottawa for discussions on preparedness for health emergencies
Commissioner for Equality, Preparedness and Crisis Management, Hadja Lahbib will visit Ottawa to meet with Canadian authorities to discuss health emergencies preparedness and response. The trip includes a visit to an aircraft factory where a total of 24 firefighting aircraft are being produced.
AHA, health providers say hunters should know warning signs for heart attack, stroke
The American Heart Association and health professionals are urging hunters to learn about the warning signs of heart attack and stroke.
Trump to rally in Florida after stoking Ramaswamy ad furor
Trump to campaign for gubernatorial candidate Byron Donalds, who has distanced himself from president; Trump doubled down on support for Ramaswamy
More Than a Charcuterie Board: A Mother and Daughter Build a Business Around Gathering.
The Bar Harbor Story is generously sponsored by Birch Bay Retirement Village. NORTHEAST HARBOR—Food’s ability to be a social cornerstone is one of the founding premises of one of Mount Desert Island’s newest, and perhaps most unique, endeavors in cuisine based catering. From intimate gatherings to large functions, Olive & Pearl creates charcuterie boards that can not only astound the tongue but also the eye. Many would agree that food can bring people together. In fact, culinary delights, and sometimes adventures, have been utilized as the centerpiece for social and business occasions of all kinds for centuries. Often times it even has the ability to start conversation, temper differences, and build new relationships. Settings can vary, from a multi-course sit down meal, a backyard barbecue, or a couple of bowls of chips and dip in front of a television, but the result can be the same. Humans come together, they share food, and the whole process is a catalyst for thought, communication, and a shared experience. Imagined and created by the mother and daughter team of Dr. Susan Scanlan (formerly MacCready) and Kayla Musetti, Olive & Pearl was started in June of this year and has been creating, delighting, and growing since. We gave the two an opportunity to answer some questions about themselves and their new venture. The love, passion, and pride for what they are doing and the fact that they are doing it as a mother and daughter team came through so strongly in their answers that we decided to present the question and answer session in its entirety. The Interview What did you do prior to Olive & Pearl? We’re a mother-daughter team, and food, family, and hospitality have always been a big part of our lives. Susan grew up in a large family in Pennsylvania, where the table was always at the center of everything. There were multiple dishes, little bites, stories, and plenty of conversation. Food was never simply about eating. It was about gathering, celebrating, and spending time together. After living in several Southern states, Susan relocated to Maine more than 20 years ago, and Maine has truly become home. She loves its sense of community, natural beauty, and connection to local food and makers. Professionally, Susan is a registered nurse and holds a doctorate in health administration. She has worked in a variety of clinical, nonclinical, and leadership roles and currently works as a faculty academic director. Building Olive & Pearl has been an exciting creative venture alongside her career. Kayla is also a registered nurse and works in the ambulatory surgery unit at Mount Desert Island Hospital. While healthcare is an important part of both of our professional lives, Olive & Pearl has given us an entirely different way to connect, collaborate, and create something together. Tell us about the business. Olive & Pearl is a mother-daughter charcuterie business centered around beautiful food, thoughtful presentation, and bringing people together. We create curated charcuterie boards designed for everything from intimate gatherings and dinner parties to weddings, showers, corporate events, boat days, and celebrations of all kinds. We think of our boards as more than food. They’re an experience and an invitation to gather, slow down, and enjoy time with the people around you. We’re intentional about quality ingredients, artful presentation, and personalization. Whenever possible, we also incorporate Maine-made and locally sourced products, including cheeses, jams, honey, seasonal produce, and baked goods. What inspired you to start Olive & Pearl? In many ways, Olive & Pearl grew out of something we had been doing our entire lives —bringing people together around food. We’ve always loved creating beautiful spreads for family and friends. There was something special about watching people gather around a table, graze, talk, laugh, and simply enjoy being together. Friends and family began telling us, “You should do this as a business,” and one day, we stopped laughing it off and started mapping it out. We realized we had an opportunity to combine our different strengths and create something that reflected what we both value: hospitality, creativity, quality, and connection. Charcuterie felt like the perfect expression of that. It’s beautiful and creative, but it’s also communal and approachable. At its heart, it brings us right back to where the idea began, a table filled with food and people gathered around it. Do you have a business partner(s)? Our business partner is each other! Olive & Pearl is truly a mother-daughter partnership, and building it together has been incredibly meaningful and sometimes hilarious! We know each other extremely well, which can be both a strength and, occasionally, a challenge. We have different personalities and strengths, but we’ve learned to lean into those differences and use them to our advantage. There’s a lot of trust between us, and we’ve learned how to communicate, collaborate, and occasionally laugh at ourselves along the way. We’re also building Olive & Pearl while continuing our careers in healthcare and education, so we’re taking things thoughtfully and growing the business one step at a time. We all have to start somewhere. One of the most rewarding parts has been having something that belongs to both of us. We get to learn from one another, celebrate the small wins together, and create something that we hope will become part of our family’s story for years to come. When exactly did you launch the business? Recently, in June 2026, we launched Olive & Pearl, turning an idea we had talked about for years into real business. It has been incredibly rewarding to watch something that started around our own family table and begin to find a place within the community. How is it going so far? How do you feel it has been received? It has been going very well, and we’ve been incredibly encouraged by how warmly Olive & Pearl has been received. As more people hear about us, our orders have continued to increase, and we’re seeing growing interest in boards for events and celebrations. It’s exciting to watch something that began as an idea between the two of us start to grow within the community. One of the most rewarding parts is hearing from customers after their events or seeing photos of our boards being enjoyed. Knowing that something we created became part of someone’s celebration is incredibly meaningful to us. Is there a brick-and-mortar location or is it all online? Olive & Pearl is currently an online business. We’re intentionally starting this way so we can build relationships with our customers, learn what they love, and grow thoughtfully. Our long-term dream, if the business continues to grow, is to eventually have a sit-down space where people can experience Olive & Pearl in person. Do you have any future plans if things go well/keep going well? Absolutely. For now, our focus is on continuing to grow Olive & Pearl, getting to know our customers, and becoming part of more celebrations and gatherings throughout the area. Long term, we would love to have our own physical space where people can come together and experience Olive & Pearl beyond the boards themselves. We can imagine a place that combines food, hospitality, creativity, and community. Ultimately, we want to build something that continues to grow while still feeling personal and connected to the people and community around us. Is there an aspect of the business that you really love? There are so many things we love about it, but the people and the connection are probably at the top of the list. We love creating something beautiful, but what really matters to us is what happens after we hand it over to the customer. We picture our boards on kitchen islands, at backyard gatherings, on boats, at weddings, or around a long dinner table—with people laughing, talking, and lingering a little longer. We also love the creative side. Every board is an opportunity to play with color, texture, shape, seasonality, and flavor. We don’t just want to fill a board, we want to curate an experience. And supporting local makers is especially meaningful to us. Whenever possible, we love incorporating Maine-made cheeses, local jams and honey, seasonal produce, and products from nearby bakeries and businesses. It allows us to showcase some of what makes Maine so special. Perhaps most importantly, we love doing this together. Building something as a mother and daughter has given us another way to spend time together, learn from one another, celebrate small wins, and create memories. Is there anything regarding any aspect of Olive & Pearl that you may think is important that is not reflected on the website? One thing that may not always come through online is just how personal this business is to us. Olive & Pearl isn’t something we created simply because charcuterie was popular. It grew very naturally from our family, our traditions, and the way we’ve always enjoyed gathering with people we love. There is a lot of heart behind every board. We think about the people who will be enjoying it, the occasion they’re celebrating, and how we can make the experience feel special. We also want people to know that we care deeply about supporting locals whenever possible. Using Maine products isn’t just about sourcing ingredients, it’s about telling a little story about where we live and the talented people who make and grow wonderful things here. Is there anything that we have not asked that you think is important/relevant that would like readers to know? We hope people see Olive & Pearl as more than just a charcuterie business. At its heart, it’s about gathering. Our goal is to make it easier for people to create those moments when everyone gathers around the table, conversations last a little longer, and people simply enjoy being together. We also hope people see the mother-daughter story behind the business. We’re building Olive & Pearl alongside our careers, one step at a time, and there is something incredibly special about creating a shared family legacy in the process. For us, success isn’t just about how many boards we make. It’s about becoming part of people’s special moments - birthdays, weddings, weekends with friends, quiet evenings at home, or a beautiful day on the Maine coast. If one of our boards helps people put down their phones, linger a little longer, laugh a little more, and enjoy the people around them, then we feel like we’ve done exactly what we set out to do. All photos courtesy of Olive & Pearl. LINKS TO LEARN MORE Olive & Pearl website Olive & Pearl Facebook Olive & Pearl Instagram RECENT PRESS RELEASES AND BRIEFS To see all the press releases, click here. To see our news, click here. For the full archive, click here. All of these are on our dedicated website. [ ](https://barharborstory.substack.com/p/pemetic-students-share-thoughts-on) [ Pemetic Students Share Thoughts on Declaration of Independence Oct 22 ](https://barharborstory.substack.com/p/pemetic-students-share-thoughts-on) [ Read full story ](https://barharborstory.substack.com/p/pemetic-students-share-thoughts-on) [ ](https://barharborstory.substack.com/p/fall-festival-at-the-noreaster-for) [ Fall Festival at the Nor’Easter for Mount Desert Nursery School, October 24. Oct 22 ](https://barharborstory.substack.com/p/fall-festival-at-the-noreaster-for) [ Read full story ](https://barharborstory.substack.com/p/fall-festival-at-the-noreaster-for) [ ](https://barharborstory.substack.com/p/explore-career-opportunities-where) [ Explore career opportunities where you make a difference for Maine’s natural resources—and the people who enjoy them. Oct 22 ](https://barharborstory.substack.com/p/explore-career-opportunities-where) [ Read full story ](https://barharborstory.substack.com/p/explore-career-opportunities-where) [ Cranberry Isles Comprehensive Plan Committee Oct 22 ](https://barharborstory.substack.com/p/cranberry-isles-comprehensive-plan) [ Read full story ](https://barharborstory.substack.com/p/cranberry-isles-comprehensive-plan) [ ](https://barharborstory.substack.com/p/community-school-hosts-a-pancake) [ Community School Hosts a Pancake Breakfast Fundraiser October 25! Oct 22 ](https://barharborstory.substack.com/p/community-school-hosts-a-pancake) [ Read full story ](https://barharborstory.substack.com/p/community-school-hosts-a-pancake) HELP SUPPORT THE BAR HARBOR STORY When we started The Bar Harbor Story, we didn’t know if anyone would read it. But you showed up. You shared. You sent tips. Now—over 400,000 views every month later—it’s clear: people here care about their community and each other. We’ve kept everything free because news should never be out of reach, but every one of our stories takes time to write, and your support keeps The Bar Harbor Story going. If you value our work, please consider a paid subscription, a founding membership, or a sponsorship. It truly helps us cover one more meeting, tell one more story, shine one more light. Even $5 a month makes a difference. Click here to become a one-time supporter now. Thank you so much for being here. Founding member information can be found here. Have questions about sponsorships? Just send Shaun an email at sfarrar86@gmail.com, he’d love to hear from you. Subscribe Share Bar Harbor Story Share Leave a comment
PHOTOS: Take a look behind-the-scenes at World Series Media Day in Milwaukee
The Brewers were all smiles the day before Game 1 of the World Series.
Not Just Game Discs: Sony's Killing Its Blu-Ray Players, Too
The end to Sony's last 'budget' 4K Blu-ray player means physical media could become more bespoke and—worse—more expensive.
Mole Rats Get Stressed When Earth's Magnetic Field Vanishes, Study Suggests
The dark side of magnetic attraction.
“It was a tough evening, but I can’t ask for any more from the players,” Martin O’Neill
Martin O’Neill spoke to the mainstream media last night after Celtic lost a fourth successive match in European football, this time going down 2-1 to Celta Vigo at Celtic Park…Martin O’Neill, Ma...
Experian Health buys eInsights to boost insurance discovery
Experian Health, the healthcare arm of global data and technology business Experian, has acquired eInsights, a healthcare technology firm that helps providers locate patient insurance coverage that was overlooked or unavailable at the point of care. The deal broadens Experian Health’s insurance discovery capabilities beyond the early stages of the revenue cycle and gives providers […]
Before We Abolish Business Schools, Let's Look Beyond The West
Can the case for abolishing business schools travel? India’s experience suggests the answer depends on context, writes Vikas Kumar.
Iowa portable restroom companies combine under Ready Restrooms brand
A King’s Throne and Best Portable Toilets, two Iowa-based portable restroom and service companies, have joined under a new brand, Ready Restrooms. The combined company will provide portable restrooms, restroom trailers, pumping and job site services across Iowa, Kansas City, Memphis and Oklahoma. The consolidation brings together both companies’ employees, equipment and service capabilities while…
Local business owners trained by OpenAI share thoughts on $20 billion data center
Small business owners who took part in a training session with OpenAI are sharing their thoughts on the company’s $20 billion data center project planned for Effingham County.
Most AI chatbots stay in the political middle ground, with Grok being an exception
The 2026 election was the first parliamentary election in Sweden since AI chatbots became a serious part of everyday life—not least for young people and first-time voters. Today, it is possible to turn ...
World Snow Leopard Day: Community action and new science foster coexistence with humans
Snow leopards range across Asia’s rugged mountains, where they face mounting threats from climate change, declining wild prey, and retaliatory killings from local herders. Today, on Oct. 23, International Snow Leopard Day, we look back at recent Mongabay reporting highlighting how innovative science, climate-ready habitat, and community-centered conservation are helping these big cats share mountain […]
Arizona healthcare job growth faces staffing challenges
Health care drives much of Arizona’s job growth, but employers struggle to find workers. Training limits and funding pressures could shape how much the industry can expand.
Giant iPhone Duo Displays Coming to Four Apple Stores
To celebrate the launch of the iPhone Duo this Friday, Apple has set up oversized iPhone Duo promotional displays at Apple Fifth Avenue in New York City, Apple Covent Garden in London, Apple BKC in India, and Apple Jing'an in Shanghai. The installations were already spotted under wraps, and Apple CEO John Ternus has since revealed what they look like in a photo of Apple Jing'an shared on his Weibo account today.
Presbyterian Health Foundation raises its investment in OU Health center to $1M
Presbyterian Health Foundation increased its support for OU Health’s pediatric behavioral health center to $1 million ahead of its December opening.
Mass Effect 5 trailer leaks following BioWare shutdown
A brief look at what “Mass Effect: Universe” could have been.
The One Chart That Explains Why Netflix Cleaned House
(Welcome to my weekly streaming ratings report, the single best guide to what’s popular in streaming TV and what isn’t. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. If you were forwarded this email, please subscribe to get these insights each week.) Yeah, I’ll be honest: I went with a clickbait-y headline today. One chart? That explains everything? That’s as clickbait-y as it gets. But let’s be real. I’m analyzing a dataset that I’ve built over six years, and c’mon, I never write articles which feature just one chart! If you think this article—which includes a level of data detail unheard of in journalism twenty years ago—is clickbait, fine by me. Really, what I’m doing is using data to explain Netflix’s recent strategy changes, since the story of the month is the turbulence at Netflix. First, head of content Bela Bajaria was fired. Then head of film Dan Lin followed her to the unemployment ranks. (Along with, sadly, 1,000 other Netflix workers.) And then Netflix delivered a “sub-optimal” earnings report, which continued their year-long stock price slide. Then came a flood of articles explaining why all this is happening. (Mine’s coming shortly, rest assured.) I realized I had the perfect chart to explain Netflix’s woes. Specifically, Nielsen’s weekly top ten charts. Usually I focus on one or two weeks in my Streaming Ratings Reports, but sometimes it’s worth stepping back to look at the larger story. And hoo boy, what a story. This article is my annual (plus three months) follow-up to one of my most popular articles of last year. (And a topic I’ve been visualizing for the last half decade.) Subscribe Netflix’s Share of The Nielsen Charts Continues to Decline
MU still discussing possible hotel, entertainment district and student housing to enhance game-day experience
COLUMBIA, Mo. (KMIZ) The University of Missouri is still exploring several commercial development options on university-owned property as it looks to enhance the game-day experience and provide more amenities for students, faculty and staff. UM System President Mun Choi said during a faculty council meeting on Thursday that the university is considering an entertainment district,
Dell releases new 16-inch laptop globally with 1,600-nit OLED display and up to 128 GB RAM
Dell is now selling its latest 16-inch laptop globally. Featuring 18-core or 20-core Nvidia RTX Spark N1X chipsets, the XPS 16 Creator Edition also offers up to 128 GB of RAM, a 120 Hz VRR OLED display and a 99 Wh battery.
Hot Ticket: Beer, boos and ABBA take over Galveston this weekend
Oompah, Galveston!: Break out the lederhosen, grab a stein and get ready for a weekend of German food, music and dancing as the 44th Annual Island Oktoberfest returns to historic
Community college program looks to next generation of police supervisors
Driven by a need for specially educated supervisors at police departments, Great Bay Community College has introduced a certificate program to help create the next generation of law enforcement supervisors
Sports quiz of the week: eagles, ultra-endurance feats and assist records
Have you followed the big stories in football, rugby, baseball, snooker, NFL, cricket, F1, cricket and cycling?
Bogdan Bogdanović Could Steal Reed Sheppard’s Minutes in Houston
As the Rockets are laser-focused on their postseason success, Ime Udoka might lean more on Houston’s veteran offseason addictions. See how that can impact a young star on the rise, and why it all might be a part of the plan in H-Town.
How the School of Hard Knocks founder built a $37 million business
School of Hard Knocks cofounder James Dumoulin uses staged drama to hook viewers and sells consulting services and memberships.
‘Clear political stunt’: Beshear rejects Ball’s nominees for executive ethics commission
A day after submitting nominations for an appointment to the Executive Branch Ethics Commission, Republican Auditor Allison Ball says Democratic Gov. Andy Beshear rejected her list. A spokesperson for the governor said the list was “a clear political stunt.”
NFL Analyst Shares Minnesota Vikings Clear Advantages over Indianapolis Colts
Minnesota’s top-ranked scoring defense and a surging ground game look to exploit Indianapolis’s red-zone struggles and league-worst rush EPA in this lopsided interconference showdown.
Microsoft MAI-DxO Diagnoses 83% of Hard Cases
Microsoft's MAI-DxO diagnosed 83% of complex NEJM cases in a Science study, versus 36% for generalist doctors with reference books.
Pensacola area Week 10 scores and live updates
We have a full week of high school football again in the Pensacola area for the first time in three weeks. Bookmark this page for live updates.
Eli Lilly breaks ground on $5B Virginia manufacturing site
Eli Lilly ceremonially broke ground on its $5 billion Goochland County manufacturing facility Thursday, expected to begin production in 2030.
Catapult Books is being sold and its L.A. authors are mourning
Catapult Books has sold its assets to an undisclosed buyer, leaving the future of 16 scheduled titles uncertain as staff negotiate a severance package.
Netflix’s latest cliff-hanger? Where it’s headed as a business.
The streaming giant has shaken up its staffing and is looking to compete in an evolving entertainment landscape.
Something smells different as scientists send aromas over the internet
One day, you may be able to easily smell what you are looking at when browsing online. Sending smells over the internet has long been a dream, and while it may seem far-fetched, researchers have now taken ...
NoRA Cupcake Company in Middletown closes after nearly 15 years in business
Carrie Carella, the business’s owner, made the announcement on Facebook Wednesday night.
Health spending on Southampton taxis surges by 75%
It comes as the department looks to review spending for off-island hospital treatment.
Cancer foundation to host health screenings, cooking demo at annual Pink Event
Free health screenings and a cooking demo headline Martinsville’s Pink Event Saturday.
Palmetto Sports Daily: Bryce Young gears up for 50th career start
PSD returns with a preview of the Panthers looking to stay hot against the Buccaneers.
University of New Haven Student Explores the Power of Peer Support in
University of New Haven Master of Public Health student Donrine Adeyinka Theo Harding ’28 MPH reflects on a Born This Way Foundation event exploring how peer support, mental health education, and mean
Cherokee Nation signs historic filmmaking collaboration with UCLA
Cherokee Nation recently signed an agreement with the UCLA School of Theater, Film and Television that will support an annual reciprocal filmmaking exchange between UCLA TFT and Cherokee Film with
I booked a ticket to Bali after I was laid off from my $160,000 job
After a layoff from her$160,000 fintech job, Tiffany Tang traveled through Asia and started DrinkFolks to bring jamu, an Indonesian tonic, to the US.
Strategic Entertainment Announces Chase The King, A Chess Variant Where Players Start 1v1 And Earn Pieces By
100 Kings To Defeat, One Cursed Chess Board To Take The Crown. Coming To Steam and other PC Stores in November. Demo Now Available.
Three Of The Earth’s Five Mass Extinctions May Not Have Been What We Thought
While more gradual processes may reduce how dramatic these events look in hindsight, it also makes human-induced extinction stick out more severely.
Cyberpunk 2077 2.5 Update Secretly Added The Witcher 3 Sword and Cosmetics
Cyberpunk 2077’s surprise 2.5 update added a new dual-wielding playstyle, fresh ways to customize protagonist V’s look, extra quests and plenty more, but players have discovered that developer CD Projekt Red secretly added a range of new The Witcher 3-themed cosmetics, too.
Stanford vs. NC State Preview: Will Cardinal Keep Momentum Rolling?
Coming off a 34-7 win over Elon, the Cardinal host the Wolfpack on Friday night, looking to keep their bowl hopes alive.
eMudhra to Exit Global SSL/TLS Business After 8 Intermediate CA Keys Found Easily Guessable
eMudhra plans to exit global SSL/TLS certificates after eight weak CA keys were recovered, as Chrome and Firefox withdraw trust in its ECC root.
Hamilton County removes $6.5M minimum bid for Business Development Center
Hamilton County is eliminating a $6.5 million minimum bid requirement for the county-owned building at 100 Cherokee Blvd. known as the Business Development Center, which the County Commission voted to declare as surplus in May.
Don’t Abolish Business Schools. Transform Your Classroom.
Marquis is right that business schools are broken in important ways, but the fix starts with what faculty do in their own classrooms, not with waiting for institutions to change.
Photos: Best images from Thunder's 96-84 win over Nuggets
The best photos from the Oklahoma City Thunder's 96-84 win over the Denver Nuggets.
Gene editing scientists slowed down for safety. Could AI leaders follow their guide?
Some of the leaders of the AI race are calling for a slowdown, for safety's sake. Viewed in economics terms, it's a collective action problem: no one wants to slow down unless everyone does.
Netflix’s latest cliff-hanger? Where it’s headed as a business.
The streaming giant has shaken up its staffing and is looking to compete in an evolving entertainment landscape.
Chinese astronomers find real 3-body system. It is not what Liu Cixin thinks
In a case of life imitating art, Chinese researchers have discovered an ‘extremely rare’ three-star system that is not science fiction.
New owner-operator brings upgrades, more programming to Skate City
"There's nobody else in the country that does what we do when it comes to roller-skating." Take a look at what already has changed and what's ahead from the new owner-operator of Skate City.
What is a neutrino anyway? A look at the science behind this year's Nobel Prize in Physics
If you wanted a Nobel Prize, you would do well to study neutrinos. To date, the Nobel Prize in Physics has been awarded five times to research related to neutrino detection and discovery. This year, Francis ...
What a Health Care Crisis Looks Like on the Ground
In South Los Angeles, ER patients are cared for in a gift shop, in tents, and even outdoors. And that’s before the crushing Medicaid cuts.
Mucins are her mission: Stacy Malaker carves a new path in the fight against cancer and other diseases
In a new Q&A, Yale chemist Stacy Malaker tells the story of how she helped develop a new field of research and the potential it has for detecting and treating disease.
Northwestern vs. Rutgers: 3 Things to Expect From the Wildcats
Northwestern looks to improve to 6-1 against Rutgers as the Wildcats aim for another explosive offensive performance while navigating key injuries.
Oklahoma small businesses using AI see major job growth, US Chamber research finds
New research shows small businesses are more likely to report job growth from AI than job losses.
Everton's Trip to Arsenal: Opposition View as Thierno Barry Praised
Everton travel to the Emirates to face Arsenal in the Premier League, and we looked to get some more insight from north London.
TENNESSEE VOLS FOOTBALL: UT set for roadtrip to South Carolina
Tennessee football is looking to continue its momentum against South Carolina
Kansas manufacturing business responds to candidates’ conflicting accounts of tariff effects
KANSAS CITY, Mo. — The two major party candidates for U.S. Senate diverged in a debate Wednesday night on whether tariffs were helping or hurting a Salina manufacturing business they both visited. A spokesperson for the business, however, denied U.S. Sen. Roger Marshall’s claim that tariffs were contributing to its growth. Tim Henry, chief financial […]
Nurses at four Endeavor Health hospitals seek to join Teamsters
Nurses at Evanston Hospital and three other Endeavor Health facilities across the North Shore are officially seeking to unionize. Teamsters Local 734 filed a petition — covering more than 2,000 nurses at the Evanston, Skokie, Glenbrook and Highland Park hospitals — with the National Labor Relations Board on Thursday asking for a union election. Nurses...
Cook Political Report shifts AL-2 race rating towards Democrats
The Cook Political Report shifted Alabama's 2nd Congressional District race from likely Republican to lean Republican.
A first look inside IU Health’s $4.7B downtown hospital
IndyStar got a rare look inside the IU Health Medical Center under construction downtown, estimated to cost $4.7 billion.
Actor Tom Skerritt of ‘Steel Magnolias,' 'Top Gun,' dies at 93
NEW YORK — Prolific actor Tom Skerritt died Wednesday from natural causes. He was 93. Skerritf’s “heartbroken” family said, though fans knew him for his work on films including “Alien,”
Nick Coffey, Jon Echols clash over how to handle cases, partisan politics in Oklahoma AG debate
Democrat Nick Coffey and Republican Jon Echols took part in an attorney general debate ahead of the Nov. 3, 2026, general election.
Chappell Roan might just go on singing these songs forever
LOS ANGELES — "Someone's smoking weed at the trans fundraiser!" That was Chappell Roan on Wednesday at the Shrine Auditorium, where somebody in the audience did indeed light up moments
Something Strange Is Living in The Old Fuel Leaking From WWII Shipwrecks
Surprising diversity.
Something smells different as scientists send aromas over the internet
One day, you may be able to easily smell what you are looking at when browsing online. Sending smells over the internet has long been a dream, and while it may seem far-fetched, researchers have now taken ...
Baker Mayfield: 'Take Care of Business' vs. Carolina
Tampa Bay Buccaneers Quarterback Baker Mayfield spoke to the media following Thursday's Week 7 practice. QB Baker Mayfield discussed his recovery process, what he learned from the sidelines and taking things one day at a time.
Most Catholic health institutions in Illinois temporarily protected from assisted suicide law
A significant number of Catholic health workers in Illinois are now covered by a temporary restraining order on the state's new physician assisted suicide law that took effect Sept. 12.
A Look at the Pittsburgh Pirates’ Pending Free Agents
The Pittsburgh Pirates have a key player set to become a free agent this offseason.
Hotel builder relies on repeat business, portfolio diversification amid construction slowdown
RD Olson president tells developers looking to build to ‘pull the trigger’
'Biermann' Doc Film on German Political Singer for Trump Era: Viennale
Jens Meurer discusses his doc, screening at Austria's Viennale and showing Wolf Biermann narrating his life in various iterations of Germany, and how the outspoken artist inspired 'The Lives of Others.'