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The David Moyes Frustrations Continue at Everton
Everton manager David Moyes is someone who splits opinion among the fanbase, despite only recently suffering their first loss of the Premier League season.
Panthers fans optimistic, in spite of short term concerns
What happens when an injured team meets a hopeful fanbase?
Mike Elko Addresses Controversial Remarks About Texas A&M Fans
Following a heated "cesspool" critique of Aggie media, the head coach takes full accountability for his team’s struggles while attempting to mend fences with a frustrated fanbase.
Auston Matthews Just Gave Maple Leafs Something Exciting
Toronto Maple Leafs captain Auston Matthews gave the team and the fanbase something to be really excited about on Wednesday night. The post Auston Matthews Just Gave Maple Leafs Something Exciting appeared first on HEAVY.
Tuesday ‘Dawg Bites Won’t Fumble In The Endzone
Welcome to Tuesday, Bulldog fans! We’ve entered that limbo period where certain fanbases are still basking in the glow of Saturdays victory, and others are still steaming from a frustrating loss that exposed expectations like telephone poles in winter when the kudzu dies off. Clemson has had as many lightning delays as rushing touchdowns this […]
'A thin squad but they still have quality'
When David Moyes returned for a second spell in charge of Everton in January 2025, the Toffees were 16th, one point clear of the relegation zone. There's been a lot of discontent among the fanbase regarding the owners and a transfer policy that left themselves short in forward areas.
Celtic Urged to Sack Martin O’Neill After Ferencvaros Defeat
Celtic is a massive club. And because it’s so big and always expected to win everything, its fanbase is that passionate. After the match against Ferencvaros, the club has been urged to sack manager Martin O’Neill.O’Neill is considered a club legend, but that does not exempt him from judgment and criticism when necessary. That is […] The post Celtic Urged to Sack Martin O’Neill After Ferencvaros Defeat appeared first on HEAVY.
Talking Points: European Paradise on Wearside
Collective dreams came into reality as Wearside became a European paradise for a buoyant fanbase after a hard-fought win.
What Did the Emphatic LSU Win Over Clemson Prove?
On Saturday, Baton Rouge was a sweltering pocket of inebriated, eager fans, starving for football during an uncomfortable news storm. The LSU win over Clemson was like therapy for a fanbase excited about the potential on the field but uneasy about the headlines off it. Lane Kiffin calmly dismissed notions of the team being distracted …
Microsoft’s recent decisions paint a clear picture — Xbox Cloud Gaming is no longer the future the company once promised
Xbox's cloud gaming hourly limit rates have been met with derision in the fanbase, and have highlighted gaps between other services.
For Texan Voters, College Football Is as Partisan as Everything Else
In a new poll from the Texas Public Policy Foundation, we learn that members of the electorate butt heads even when it comes to which team’s fans they most despise.
Browns news: Mina Kimes rips Cleveland's Deshaun Watson decision
The Cleveland Browns had the most intense quarterback competition in the NFL, and Todd Monken’s decision on who he named as QB1 was certainly a divisive one. Cleveland opted to name Deshaun Watson , not Shedeur Sanders, as the team’s Week 1 starter. The Watson decision comes despite the fact that the quarterback just called out the Browns’ fanbase […] The post Browns news: Mina Kimes rips Cleveland's Deshaun Watson decision appeared first on ClutchPoints.
Bickley: Diamondbacks approaching fork in road
The Diamondbacks need to make the playoffs, as portions of the fanbase grow cynical toward the manager and opponents that don't catch headlines.
Top 10 Most Hated Fanbases in College Football
College football wouldn’t be college football without obnoxious fanbases. Every program has great fans, but some groups have developed reputations that make the rest of the country absolutely hate them. Here are my 10 most hated fanbases in college football. 1. Tennessee — All the Confidence, Not Enough Hardware Nobody becomes more confident after a…
PSLs ‘likely’ coming to Broncos Country
Shaking down your loyal fanbase isn’t the answer.
47 revelatory hours with Assassin’s Creed Black Flag Resynced
To review this month’s supposed remake of 2013’s Assassin’s Creed IV: Black Flag, I must first correct the record. Assassin’s Creed Black Flag Resynced isn’t a game about pirates (and assassins) in the 18th century Caribbean. Sure, sure, that’s what the trailers would have you believe. They’ve go their clips of Edward Kenway swinging his swords and steering his pirate ship into cannon-blasting combat against British frigates. Is Resynced truly a pirate game? Of the 47 hours I spent playing Resynced over the past few weeks, I will admit I spent maybe 44 (?) of them collecting plunder with Blackbeard, drinking rum with Anne Bonny and debating the pros and cons of the lawless pirate-run settlement Nassau with Benjamin Hornigold. I may in fact have spent dozens of hours sailing to remote islands, reading treasure maps, opening messages left in bottles, sinking the odd Man o’ War with a well-timed broadside, collecting sea shanties for my crew, befriending a pet monkey, and hunting whales. I am nevertheless neither so Gullible nor so Narrow-Minded as to call the magnificent Resynced a “pirate remake.” Oh no. Forget any reviews of Assassin’s Creed Black Flag Resynced you may have read. Forget what you yourself may have played, if you’ve spent any time with the game since its launch. What Assassin’s Creed Black Flag Resynced is really about I’m here to give you the scoop (spoilers for Resynced’s Animus menu lore, which many players are probably not going to see): Assassin’s Creed Black Flag Resynced, the new game whose development was led by Ubisoft Singapore, is set in the year 2096. It’s about a societal split, about revolution, about an old Assassin’s Creed adventure repurposed in the series’ distant future as propaganda or samizdat. It’s about the overheated future of 2096, essentially conquered by the series’ well-established nefarious Templar-run company Abstergo. (In this future, Abstergo is, among other things, remaking a 2013 pirate movie called Devils of the Caribbean, but this time in VR. The VR version will be backed by a marketing plan that involves AI influencers, a 10,000-avatar “metaverse premiere event” and that manufacturing of memes aimed at “50 million VR nodes.” See what I mean about Abstergo being evil?) Resynced is about a late 21st-century population mollified by the widespread use of Abstergo’s Animus devices which let people experience the lives of historical figures culled from “genetic memories.” It’s about an insurgent faction of Assassins. And it’s about a plan to wake the population into revolutionary fervor by showing them the memories of 18th century pirate Edward Kenway, who—as depicted in the original Black Flag and again in Resynced—gradually comes to an understanding about the Assassins of his day and their centuries old fight for freedom. Resynced is also about an AI developed within the late 21st-century Animus, called Ego. It has found a way to alter genetic memories, to create and show Animus users false ones. The game is about Ego’s efforts to tell the people experiencing Edward Kenway’s memories that Kenway was wrong, that fighting against order is folly, that we should crave a world where “compliance is rewarded with power.” Who are we in this game? We’re an unnamed Animus user in 2096 who experiences Kenway’s journey virtually. At four moments during Kenway’s exploits in the Caribbean our virtual jaunt can be interrupted for 10-15 minutes, as we explore Animus “rifts” where Ego explicitly tries to tell us how wrong Kenway was. None of this is what 2013’s Assassin’s Creed IV: Black Flag was about, of course. That was a different game, even if you also spent dozens of hours pirating as Kenway in that game, across missions and a map that’s been faithfully reintroduced and rebuilt for Resynced. The 2013 Black Flag was about you playing as an unnamed researcher newly hired in 2013 by Abstergo Entertainment, the video game development wing of the Templars’ evil-corp. In that game, you were assigned to use the Animus to dive into the genetic memories of Desmond Miles, a man who died in Assassin’s Creed III and who was descended from a long line of Assassins (and at least one Templar) whose adventures were featured across the prior AC games. In 2013’s Black Flag, your mission was to plumb the Edward Kenway experience for material that Abstergo could use in productions such as the motion picture Devils of the Caribbean, though the Templars had some ulterior motives for the assignment. Resynced is therefore not a remake of 2013’s Black Flag. It’s a sequel. It is a new game about a new exploration of Edward Kenway’s pirate/assassin journey, set 83 years after the framing sequences of the original game. Resynced provides a new narrative framework that, thanks to the concept of an AI that wants to alter historical memories, arrives with creative justification to tweak a now-classic 13-year old game. That makes Resynced, already a hot seller, a tantalizing hint of where Ubisoft could go with a line of Assassin’s Creed remakes. They could remake the first game, the Ezio games, even the recent ones set in ancient Egypt and Greece. And for each, they could not just modernize the graphics and controls but expand and alter their sequences of events to use them as reference points for a conflict set in the late 21st century, as rival factions try to weaponize historical memories. Game File is a reader-supported publication. To receive new posts and support my work, even when that work consists of ravings about Assassin’s Creed’s modern day plot, please consider becoming a free or paid subscriber. Subscribe A story most players will probably miss If you didn’t know any of this, I’m not surprised. If you played the game and still didn’t catch it, I’m not a bit shocked. If Ubisoft has no plans to do more of this, I won’t fall down. Almost all of what I’ve described is optional and missable in Black Flag Resynced. I nearly missed it myself, as I planned for a breezy playthrough of an old Assassin’s Creed favorite. Instead, I found myself in a 40+ hour hunt for the “real” story, buried deeper in Resynced than any gold-filled chest. The story of 2096 is Resynced’s meta-story, told in two remote pockets of the game: 1) four optional playable “rifts” that players may find as they proceed through Resynced’s pirate fantasy , 2) in dozens of text files tucked three menus deep in the game’s barely-interactive Animus hub. Assassin’s Creed games have almost always had a meta-story about people in the 21st century (usually matching the game’s release year) and their connections to the main history portions you play. Those meta-stories have always been squeezed into the margins, though seldom as severely and as, uh, graphiaclly simple, as in recent games. Back in 2013, the modern-day exploits of you as an Abstergo Entertainment employee were prominent. They were portrayed via first-person portions that occasionally interrupted the third-person Kenway experience and could be explored for hours, complete with their own missions, side quests and puzzles. Resynced’s 2096 story—of Assassin “Watchers” vs. Abstergo/Tempar goons, of rogue AIs, of panicking scientists, of a woman wondering why her Animus-addicted husband is muttering about Mary Read (“What does he mean by Assassins?”), of a fight for the population’s hearts and minds via varying interpretations of Edward Kenway’s life choices—is mostly told through unlockable text files. The files are interesting. Offered via diary entries, intercepted chats and news reports, they present varied perspectives of a world in crisis. One set works as a narrative puzzle as it reveals the Rashomonic interpretations of a massacre, or was that a successful Assassin hit? Another favorite reveals the rising bitterness of a person who, through Edward Kenway’s journey, now shakes at the ignored evil around him. One surmises that Ubisoft is averse to putting the Assassin’s Creed’s meta-story in the way of more marketable pirate playgrounds and ninja/samurai epics. Instead, we get a better-than-nothing text-in-menus approach introduced in 2025’s Assassin’s Creed Shadows. In Shadows, players unlocked the meta-story text files largely via time-gated missions that called on the user to kill X number of enemy type Y, clear three enemy castles, re-win a three-phase fighting tournament, and other grinds. Time restrictions on accessing these missions and unlocking the files meant it could take players months to access the full story in-game. But even in the most hardcore Assassin’s Creed hangouts, the fanbase instead seemed to throw up their hands rather than grind to keep up. In Resynced, Ubisoft has shown some mercy, diminishing the amount of new text files that are tied to timed grinds. Now, most of the text-based 2096 lore are associated with “data file” collectibles that players can find in the world. That includes a batch of written entries that explain a historical link between the feudal Japan era in Shadows and the piracy adventures in Black Flag. Players who explore a lot will find dozens of data files, though the game does not appear to offer any in-game tracker for finding each one. You just need to keep looking for them. As of this writing, I have most of them, but not all. I can’t find any full guide for them online. And even Ubisoft’s optional $5 microtransaction that reveals lots of items in-game does not appear to reveal the locations of the text files (at least the official description omits them from its collectibles list). That’s not a huge bother, because tracking the data files down compelled me to re-explore the waves and islands of Black Flag. That was a thoroughly pleasant task to do for the first time in a dozen years. I expect many players, though, will be content to wait for the files to be reproduced in an online AC wiki somewhere, the easier to read on a web page. It may not seem enticing to play a video game in order to gradually unlock pages of text to read. Why not, you may ask, just read a book, where they put the pages in order? For one, they’ve not tucked this latest installment of Assassin’s Creed’s meta saga in a book. I also enjoy the unordered delivery, the dawning comprehension of a story about 2096’s desperate people and questionable tech, which I glimpsed first at its middle, then the end, then the front, then other moments in between1. I am also enamored with the idea of the Assassin’s Creed games I’ve previously played, including Black Flag, being repurposed for an information war. The ideas in Resynced’s meta-story, which builds off characters and ideas in Shadows’ chunks of text, are strong. The potential of where they could go with it is exciting. As for the pirate stuff? Looks great, controls pretty well, is fun to play and oh so speedy in terms of how much of a good time you can have with each sit-down. It never gets old to chase a new shanty page across a rooftop, bombard a fort with upgraded mortars or use a diving bell to explore sunken wrecks (hats off to the team at Ubisoft Barcelona that worked on the underwater portions in Resynced; that team is now facing layoffs, such is the misery of modern gaming and oft-troubled Ubisoft). New pirate missions in Resynced involving new ally characters are brief, dramatic and add more to Edward’s story, even if the gameplay perks they provide barely enhance the gameplay. A new denouement for high-class pirate Stede Bonnet is affecting; a new hunt for Blackbeard’s treasure is a welcome extra moment. A new epilogue to hunt down a pirate killer, on the other hand, over-complicates Kenway’s character. The ending credits remain my favorite of any game I’ve ever played. Black Flag provides great source material. The revisit is well-made and a great sign of what could be. It is offered in a different wrapper that hints at an opportunity for more interesting remakes to come, should Ubisoft choose to pursue such treasures—and as we brace to resist or comply with an Abstergo future. 1 The messages that Edward Kenway finds in bottles tell another out-of-order story, one about a man reckoning with the strange memories and voices he’s heard in his head since he was a boy. That tale was also in the 2013 game and develops into one of Black Flag’s most compelling character arcs. In Resynced, it has lost its climax, because the bottle story previously paid off in the halls of the first-person Abstergo Entertainment, which is exclusive to the older game. An altered resolution, written by the 2013 game’s lead writer is fine, doesn’t invalidate the 2013 version, but makes for an inferior final note.
Walker Kessler’s ‘brick wall’ promise will fire up Lakers fans
Los Angeles Lakers' new center Walker Kessler makes a reassuring promise to the fanbase for the 2026-27 season.
Iraola to speak to media shortly
Iraola was at the AXA Training Centre last week and met a number of players, but with the bulk of Liverpool's first team set to return to Merseyside this week, there's certainly a feeling that business is now really getting started. There are still 41 days before the Reds start their Premier League campaign, away at Newcastle, but Iraola will know of the importance of this first news conference in terms of outlining his vision and giving the fanbase something to look forward to, after a torrid 2025-26 campaign that resulted in the sacking of Arne Slot. The past two men to take the job won Liverpool the Premier League and the club's hierarchy firmly believes Iraola is capable of doing that long term.
Gears of War creator Cliff Bleszinski believes Xbox is "steering the 'ship' back in the right direction", as E-Day skips PS5
Gears of War creator Cliff 'CliffyB' Bleszinski says Xbox "hurt their loyal tribal fanbase's perception of the brand".
Local businesses lean into the fanbase economy
Your local coffee shop isn't just selling breakfast anymore — it's building a fanbase.
Alliance Home Entertainment Secures Exclusive Home Entertainment Rights for Heated Rivalry Series
Alliance Home Entertainment secures exclusive rights to release "Heated Rivalry," enhancing engagement for its devoted fanbase.Quiver AI SummaryAlliance Entertainment Holding Corporation announced that its Alliance Home Entertainment division has secured exclusive rights to distribute the Crave Original series "Heated Rivalry," based on Rachel Reid's bestselling book series. The series will launch on digital platforms in June 2026, followed by ph
The New Women’s Sports Consumer Is Here And The Industry Needs To Be Ready
Women's sports are cultivating a distinct, new fanbase, rather than merely converting existing sports enthusiasts. Sustaining this diverse community requires innovative experiences and facilities, accessible pricing, and a commitment to belonging, redefining sports consumption for a new era.
Bleacher Report launches YouTube channel for its sports cartoon fanbase ahead of World Cup
Bleacher Report is betting on animated sports content and YouTube distribution to capture World Cup fans and young viewers.
'A wave of enthusiasm' for 'another fresh start'
Part of the recipe for football's incredible popularity is the way that a summer break of buying and selling players and changing things around behind the scenes can convince any fanbase that things are set to improve in the season to come, no matter how badly the previous one ended. Chelsea are a perfect example right now. A big injection of hope can make all those intractable issues feel manageable again, and that is what the news about Xabi Alonso being appointed as the club's new manager has done.
Cowboys Content Corner: Year 2 offense? Ezeiruaku gains, new schedule
A look at the latest content creators efforts to keep the fanbase informed.
Hoopaholic’s Gazette: The Waiting Game
From the moment of my fist keystroke here, there are 10 days, 10 hours and 34 minutes until the NBA Draft withdrawal deadline for college underclassman, those wishing to continue their undergraduate eduction at an institution of higher learning. Flory Bidunga, you are on the clock. And now the Louisville Cardinal fanbase, after enduring a […]
NHL Hockey More Than A Typical Sport For Many Fan
Making memories that last a lifetime is what the NHL has done for scores of hockey fans throughout the generations and something Kraken supporters can look forward to in a sport uniquely crafted to create some of the most loyal fanbases in North America
Formula One is Morgan Stanley's top stock pick in media and entertainment
Morgan Stanley is bullish on Formula 1 racing, as the motorsport sees strong growth among an affluent and dedicated fanbase in the US.
Governor Bob Ferguson
I'm proud of our dedicated fanbase for professional sports here in Washington state. The Seattle Torrent has broken attendance records in its inaugural season while leading average attendance!
Pete Crow-Armstrong Continues Taking Shots at Dodger Fans
Cubs outfielder Pete Crow-Armstrong cannot stop talking about Los Angeles Dodgers fans, continuing to take aim at the fanbase as a whole.
How Pittsburgh — host of this year's NFL draft — became a sports mecca
The Pennsylvania city is hosting the draft for the first time in almost 80 years. Pittsburghers say the city's passionate fanbases and winning teams make the selection a natural fit.
Are some Arsenal fans acting lacking perspective?
When some supporters of other clubs call ours entitled, I kind of see it.When things are going well, a section of our fanbase has a habit of getting carried away and making some arrogant statements.Eq...
Bill Foley downplays Lorient-Bournemouth multi-club fears
Multi-club ownership is very much in fashion, especially in Ligue 1. It isn’t a phenomenon without resistance, however. A section of RC Strasbourg Alsace’s fanbase are veciferous in their oppositi...
Cynicism, Performances And Reading’s Faltering Playoff Bid
A broader check-in from Sim on his own mood, and that of the fanbase, as Reading’s playoff bid appears to be faltering.
'Little belief remaining for Slot's side at present'
A year ago today, Liverpool fans were still basking in the glow of a Merseyside derby win that took them to the brink of the Premier League title. Nobody that day would have believed that less than 12 months on, a fanbase so united behind its team and its manager would be, at best, apathetic as to whether Arne Slot remains in the job. Saturday's harrowing 4-0 defeat at Manchester City in the FA Cup quarter-finals was just the latest in an ever-growing list of dismal days for Liverpool and their supporters in a season most cannot wait to see the back of.
Dodgers Dominate MLB When it Comes to Bobbleheads
The Los Angeles Dodgers have made headlines recently for their bobbleheads, especially the small Yoshi figurine that pays homage to star pitcher Yoshinobu Yamamoto. But according to an analysis by Connor Clark for TickPick, other fanbases aren’t as blessed with…
'A considerable gamble' at 'a fragile moment'
Only Tottenham would respond to the current bin fire at the club by turning to a famously incendiary manager to put out the flames. After tens of thousands of supporters lined the streets in an act of unity, the Tottenham board split the fanbase by appointing Roberto de Zerbi. The Italian, known for his high-pressing, attacking football, arrives with a reputation that has already prompted concern from supporter groups and the Tottenham Hotspur Supporters' Trust.
How Manchester City grew a die-hard fanbase in Uganda
There’s something almost surreal about standing in a packed bar in Kampala at 3 am, surrounded by hundreds of people draped in sky blue, losing their minds over a Haaland tap-in. No live commentary....
Josh Duhamel Say Actors Talk Politics and Alienate Their Fans
Josh Duhamel will not talk about politics in interviews because he does not want to alienate his fanbase.
Marathon has sold 1.2M copies across Steam, PS5, and Xbox
Alinea Analytics estimates show that Marathon has generated gross revenues of $55M via 1.2M copies sold on Steam, PS5, and Xbox: Looking at the split between Steam, PS5, and Xbox, Steam is clearly the main platform for Marathon, accounting for a little under 70% of the audience (800K copies sold). Meanwhile, PS5 takes about 19% (217K) and Xbox (including console, PC, and cloud) accounts for a bit over 11% or 133K. Marathon is technically a first-party Sony title, so seeing the home console struggle to break 20% of the volume is a notable data point for the ongoing platform-agnostic debate. PlayStation Studios online games will almost certainly continue being multiplatform (despite Sony reportedly pulling back on PC releases). Subscribe for free to get the most accurate games estimates in your inbox twice a week 🫶 Subscribe As for Marathon, the consensus among hardcore players who pushed through the awkward onboarding phase – myself included – is that it’s fantastic. The gunplay, aesthetic, and presentation are among the best in the shooter genre. A great game doesn’t always equal an immediate hit, though, as shown by our estimates. Things are looking lukewarm right now. But this might be one of those marathon-not-a-sprint situations. Had to, didn’t I? Why wasn’t Marathon a hit on the same level as Arc Raiders? One topic that came up in a lot of conversations at GDC this year was why Marathon hasn’t hit the same stratosphere as Arc Raiders. On paper, they’re both extraction shooters, and Marathon has the Bungie pedigree – the house that built the gold standard for gunplay in Halo and Destiny. Marathon’s neon-futuristic aesthetic also distinguishes itself from the gritty realism of Tarkov or the post-apocalyptic hope of ARC Raiders. But vibes can only get you so far for first impressions if the onboarding feels like a brick wall. Marathon is a sweaty PvP-focused experience with a first-time user experience and UI that I can only describe as dreadful. Players are dropped into a complex ecosystem where the UI, though visually striking, is functionally uninformative, forcing users to manually hover over nondescript, identical icons just to identify basic gear or weapon mods. This lack of clarity is compounded by punishing mechanics like a severe heat gauge for movement and a scarcity of vital resources, all without a clear tutorial or a low-stakes mode to learn the ropes. Most people – even top streamers and veteran shooter players – have no idea what’s going on in Marathon at first. Arc is on the complete other end of the spectrum. As we covered here and here, Arc Raiders offers a more collaborative, approachable loop where players often work together toward shared goals. And the objectives are instantly clear. To many players, this contrast only emphasised Marathon’s issues, especially during the testing period. Players understand the Arc Raiders loop within 30 minutes, while Marathon acts as a massive filter, chewing up newcomers and spitting them out before they can experience the depth of Bungie’s signature gunplay. What I’m getting at here is that the poor first-time user experience of Marathon’s Server Slam likely stifled launch sales, while the opposite was true for Arc. Let’s look at the pre-launch copies sold for each game during their respective Server Slams (launch-aligned) : Looking at the trajectory: Arc Raiders saw a massive 80% jump in copies sold during its three-day Server Slam (day -13 to -11). Players jumped in, realised the water was fine, and immediately opened their wallets. Marathon, meanwhile, saw a 49% increase in the four days following its Slam (Day -7 to -3). At the time of each game’s respective launch, Arc Raiders had nearly double the Steam footprint of Marathon – and word of mouth only continued to grow. Bungie could have had more time to fix the onboarding process had the beta happened earlier. But Marathon launched three days after the beta finished. These factors limited the launch sales quite a bit, I reckon. Marathon has found a niche audience, though Despite the friction-heavy start, the data suggests that those who survived Marathon’s onboarding are loving life. We’ve been tracking cross-platform DAUs, and while there’s the expected post-launch leakage, many players are sticking with it. After peaking at 478K total DAUs on its first Saturday, Marathon has settled into a respectable rhythm, holding 345K DAUs as of yesterday and averaging 380K DAUs across the weekend. Steam continues to do the heavy lifting here, consistently accounting for the lion’s share of the daily players. Players have been putting in the hours, too: On Steam, Marathon’s average playtime has climbed to 27.8 hours, significantly outpacing the console averages on PS5 (16.5h) and Xbox (17.3h). Even more telling than the averages: 22% of the Steam audience has surged past the 50-hour mark, and nearly 7% have already logged over 100 hours. Subscribe for free to get the most accurate games estimates in your inbox twice a week 🫶 Subscribe This data suggests that once the Bungie magic clicks, it hooks players deeper than the average extraction shooter. There’s also started to be a shift in the game’s discourse. Marathon launched as one of those games that’s cool to hate. But as Marathon’s 100-hour club grows, we’re seeing conversations around its mechanical merit outweigh the negativity. Several high-profile creators, who were initially vocal critics, have spent the last week coming around on the mechanical depth of the endgame. It’s a subtle but positive signal; the hate train is losing steam, and a new narrative about the game is emerging. Bungie faithfuls unite Another interesting metric in Marathon’s first few weeks is who, exactly, is playing. Bungie leans heavily on its prestige as the “makers of Halo and Destiny,” in its marketing, and that message has clearly hit the mark. On Steam, the gravity (hammer) of Bungie’s previous work is unavoidable. A staggering 78.2% of Marathon players also played Destiny 2. The trend carries across other platforms, with 74.2% of PS5 players and 82.7% of Xbox players also having played Destiny 2. The Halo legacy lives on, it seems. More on that in a bit. While Destiny 2 went free to play, these numbers still represent a high-intent migration of a fanbase that trusts Bungie’s specific brand of kinetic gunplay and cryptic world-building. The Xbox data adds another layer of legacy. About 85.7% of Marathon players on Xbox have played Halo Infinite, while over half of the Steam audience has spent time in Halo Infinite and 36.1% in the Master Chief Collection (a paid collection of the old Bungie-made legacy games). Interestingly, we see a 55.9% overlap with ARC Raiders on Steam. Overlap is even higher there on PlayStation (60.5%) and Xbox (66.5%). And there’s also significant crossover with Helldivers 2 on all platforms, too. Subscribe for free to get the most accurate games estimates in your inbox twice a week 🫶 Subscribe Bungie has found some of its fans with Marathon, and the challenge now is keeping this engaged in a high-stakes PvP environment when they’ve spent the last decade primarily enjoying the power fantasies of PvE. On that note… Go the full 26 miles? Or cut and run? Time for some could’ve, should’ve, would’ve. These things would have improved Marathon’s performance at launch: A more robust onboarding process, perhaps in the form of a short single-player/PvE campaign. We know Bungie fans love this stuff. A traditional arena-based mode akin to Destiny’s Crucible could have been a bridge for the cautious players who’d have been otherwise deterred by the Server Slam. It’s also a great palate cleanser after getting merked. Introducing a dedicated PvE environment would have similarly diversified the conversation and lowered the barrier for the Bungie faithful who found the pure PvP extraction loop too abrasive. PvE is safer than PvP these days. There’s an argument that a thin PvE mode would have just felt like a budget Destiny, potentially hurting the brand more. But given how dire the FTUE is, I think it would have been a net positive. Any kind of tutorialised loop that demystifies the stakes, really. While there is merit in a studio sticking firmly to a singular creative vision, and going all in on the hardcore extraction loop. Less forgiving is the technical reality is that the user interface and first-time user experience (FTUE) were not at a commercial standard for launch. Subscribe for free to get the most accurate games estimates in your inbox twice a week 🫶 Subscribe In a landscape where player time is oversaturated and the most contested currency, a flawed FTUE is a critical failure point. But it’s not all doom and gloom, as Marathon has an incredible, unique gameplay loop, suggesting that financial success is still attainable if Bungie can pivot effectively. Bungie and PlayStation now face a difficult strategic crossroads, though – one within a challenging games market. They could: Double down on Marathon with a long-term Rainbow Six Siege- or No Man’s Sky-style recovery plan, which is something I heard Last Stand Media’s Chris Maldonado mention last week. While this could be a sunk-cost fallacy in action, it could eventually yield the audience the game’s mechanical depth deserves. Shift focus toward the inevitable Destiny 3 or another project, mitigating the escalating opportunity cost and cutting their losses, so to speak. Doing both is an expensive proposition, given the high overhead and burn rate of operating out of Bellevue, Washington. With Sony recently demonstrating a lower threshold for underperforming studios and projects, the margin for error has vanished. Whatever happens, the next six months will determine whether Marathon becomes a cornerstone of Sony’s live-service portfolio or a cautionary tale of vision exceeding accessibility. I’m hoping it’s the former, because Marathon rocks. As always, hit subscribe to get updates on Marathon and other relevant games. Subscribe Want to get your hands on our data for yourself – for free? We’re offering a free trial of our platform for games companies. Send us a message here, or reply to this email, and we’ll set you up. The last word Reply to this email – or reach out here – if you have any feedback for the newsletter – or want to request a game for us to cover. [Alinea Analytics boasts the most accurate PC and console estimates in the business. Game makers use our platform to understand their audience, keep an eye on the competition, monitor sales trends, and spot new opportunities. We equip game studios and financial institutions with accurate data and the confidence to make smarter, data-driven decisions. Want to talk about all things games market data? We’d love to chat!]
2027 NFL Draft QB rankings: Where do Arch Manning, Julian Sayin fall?
Many teams and their fanbases will be looking ahead to 2027 for finding a young quarterback. Here's the names to know for the class next year.
Spring Training open thread: February 11
Well, nobody went on the 60-Day IL today so I’d consider that a success! The night is still young so I’m definitely knocking on wood here but hopefully we’re past the bad injury luck for the time being. That clubhouse needs it and the fanbase needs it as well. Phew. Anyways, here’s a random clip. […]
Seahawks vs. Patriots Super Bowl LX Top Storylines
Super Bowl LX brings together two franchises shaped by history. The Seattle Seahawks and New England Patriots arrive from very different paths, meeting on the same stage with something to prove. While this Super Bowl matchup happened relatively recently in 2014 and became an instant classic, only the fanbases remain since then. Russell Wilson, Pete […] The post Seahawks vs. Patriots Super Bowl LX Top Storylines appeared first on The Lead.
Jarrett Stidham responds to LeBron James memes: 'Best fanbase in sports'
Yes, Jarrett Stidham has seen the #StiddyParty memes. And yes, he appreciates them.
Music City Madness: How sports build community across fanbases
For University alum Larry Gies, sports are all about a community coming together. Before tipoff for Illinois men’s basketball’s game against Tennessee at Bridgestone Arena on Dec. 6, Gies talked about what an off-campus event like this means. “I think it’s just all about community,” Gies said. “Life’s about community, life’s about interacting with people,...