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Seniors: Carol Watson, 72

Owner of Carol Watson Greenhouse and Landscaping in LaFayette enjoys her growing business — still puts in six-, seven-day weeks By Mary Beth Roach Carol Watson, the owner of Carol Watson Greenhouse and Landscaping, has been in gardens since she could walk. Literally. She said she learned to walk in her grandfather’s garden, which was next door to her current home and business in LaFayette. Today, at 72, she is running the business that her mother, Claire, opened in 1981 as Watson Greenhouse. Watson worked part-time for her mom until 1990, when she joined her full time. While she may not have had any formal horticultural experience, she said she learned so much about growing and raising plants from her mom, who had an abundance of energy and talent. Now, after 35 years in the business full time, Watson has no plans to retire, although she joked that she’d like a couple of days off a week. On her seven-acre site, complete with four greenhouses, Watson said her favorite parts of the job are working with and educating her customers; helping some of her young customers build terrariums; conducting occasional class field trips; and supporting local art by decorating the shop with an eclectic mix of pottery from at least four area craftspeople. A one-time employee of the former Dey Bros. department store in Syracuse, Watson said she loves merchandising and enjoys displaying unique pieces of art on shelves and even suspending from ceilings. “We’re creative. We also had top quality plants. We got a reputation of quality plants and unusual products,” she said. It’s tending to her customers and her plants, showcasing the unusual products, and hosting special events to benefit the community that keep her motivated to work six to seven days a week. “I just love it. I love taking care of the plants. I’m one of the few people that really enjoys watering,” she said. And while she has cultivated a solid customer base over the years, she remains savvy in her marketing efforts to draw in new customers. For example, she does a gardening segment on CNY Central television; her active Facebook page has thousands of followers; and she hosts a number of unique events and classes that not only introduce her shop to potential new clients, but some benefit nonprofits as well. About 13 years ago, when the local symphony orchestra was struggling, she said she wanted to help. So, partnering with the group, she began offering concerts, called Soirees, featuring the Syracuse Orchestra’s string quartet. Following up on a suggestion from a customer whose brother is a deejay in retirement, specializing in sock hops, she hosted the greenhouse’s first sock hop. Plants got moved back toward the walls to make room for dancing; a caterer was brought in, offering diner-like food; guests came in period outfits; and proceeds went to the Food Bank of CNY. She is excited about doing it again in October. Via her website, she promotes the greenhouse as an “oasis in the snow,” offering visitors the opportunity to pick up some decorating and gift ideas while taking in the floral and citrus scents. And she also caters to her four-legged friends. Over this past winter, she said, she came up with a “brilliant idea,” although at the time she didn’t appreciate just how brilliant it would become. Feeling it too cold outside to take her dog for a walk, she opted to bring it into the greenhouse. And before long, she was inviting people to bring their dogs into the big greenhouse as well. She looks forward to extending that invitation again this upcoming winter season. For Watson and her customers, the greenhouse is always in season.

Apr 11 • 4:39 PM EDT • Business • oswegocountybusiness.com

“AI polls” are fake polls

A few weeks after Donald Trump’s second presidential win, I took the train up from London (where I was living at the time) to Oxford to attend a conference on polls and forecasts of the 2024 election. Most of the attendees were pollsters or academics, but I also watched presentations from Aaru and Electric Twin, two companies that do what is interchangeably called synthetic sampling, silicon sampling, or synthetic audiences. Stripped of startup jargon, that means they use large language models (LLMs) to simulate responses to public opinion polls by having AI agents take on the role of survey respondents. I had already heard of Aaru thanks to some articles with eye-catching headlines like “No people, no problem: AI chatbots predict elections better than humans” in the months leading up to Election Day. The founders were making some big, some might even say far-fetched claims, such as: “within two years, we will simulate the entire globe — from the way crops are grown in Ukraine to how that impacts production of oil in Iraq, trade through the strait of Malacca, and elections for the mayor of Baltimore.” When Semafor asked Aaru’s cofounders — Cameron Fink and Ned Koh — about my boss, they said “we respect all those who came before us.” Nate (as he so often does) shared his thoughts on Twitter: Fink and Koh were relatively good-natured about this back-and-forth when we spoke at Oxford. They even offered to mail me one of the t-shirts featuring Nate’s quote they apparently had made. I never took them up on the offer, which I now somewhat regret. These synthetic sampling companies fell off my radar for a while, but they do still exist. In fact, Aaru recently received a $1 billion valuation. Is what they’re doing anywhere close to the most important frontier in AI development? Not by a longshot, especially when Anthropic just developed a model so adept at exploiting software vulnerabilities that it’s only being released to 40 companies. Still, silicon sampling is increasingly finding its way into public polling. Axios reported in March that “a majority of people trust their own doctors and nurses” based on findings from Aaru — without mentioning that the “people” in that sentence were actually LLMs. Around the same time, the Public Sentiment Institute “boosted” their online sample of 373 real survey respondents with 114 AI agents.1 (Spoiler alert: even the co-founder of Electric Twin doesn’t think that’s a particularly defensible approach.) Polling companies like Qualtrics and Ipsos are also developing synthetic data panels. So, what should we make of these … “polls”? Let’s get one thing out of the way: whatever they are, they’re not polls in the way that term is usually defined. Subscribe You can’t replace polls with AI On one hand, using LLMs to essentially make up fake survey respondents sort of sounds like the dumbest idea ever, one that will at best imperfectly replicate real polls while introducing all sorts of biases. On the other hand, with LLMs improving at a remarkable, perhaps even alarming rate, maybe that means I’m a dinosaur at the ripe old age of 24 because I still want to rely on polls that talk to actual people. I’m not going to argue that synthetic samples are completely useless. In fact, as I’ll return to later, there is evidence that some techniques can replicate topline survey results quickly and cheaply. But the marketing from certain companies can be slightly optimistic. “No traditional poll will exist by the time the next general election occurs,” said Fink in 2024. We’re just 206 days away from the midterms, and based on the fact that I still have to collect a bunch of polls every day, I’d say he should have run that prediction by a sample of AI agents before the interview.2 To see why synthetic samples can’t replace polls, here’s a quick primer on how they work. The simplest version of these models involves taking a LLM (like ChatGPT or Claude), giving it a demographic profile (e.g., a white, college-educated woman who lives in Utah and makes $70k a year), and then asking it to respond to a survey question. You repeat that process a few thousand times using different demographic profiles and end up with a sample of synthetic survey responses. The actual models used by private companies are more sophisticated than this, usually because they incorporate more hypothesized demographic characteristics for each agent and provide them with extra information. Aaru, for example, feeds agents a diet of news and information they’d be likely to consume, while Electric Twin incorporates their customers’ proprietary data about the audience they’re trying to replicate. The way Ben Warner, the co-founder of Electric Twin, explained it to me was “we have a large amount of data on […] for instance, 5,000 people. Can we make an accurate prediction of how they would respond to another question?” Still, it should be obvious why synthetic samples can’t replace polls. Polling is fundamentally a data collection process. We might use surveys to make predictions by feeding them into election forecasts, but the main purpose of a poll isn’t prediction, it’s gathering new data about what people think and how they feel. Silicon sampling, on the other hand, produces no new data. It’s simply a model: you input LLM training data, demographic prompts, and a bunch of other information, and it spits out a prediction for what a poll would say. We love models here, but models aren’t polls. That difference is an important philosophical sticking point for most pollsters I talk to. “I think politics should stay away from [synthetic sampling], because we’re trying to […] represent the voice of the people,” said Natalie Jackson, a vice president at GQR Insights. Democratic pollster John Hagner told me: “I think I’m just incredibly skeptical of this idea. I don’t think it’s research. At that point, you’re asking the machine to tell you what you already believe.” Hagner has seen some presentations of early synthetic sampling experiments, but so far, “if it’s being used in a campaign, people are keeping it incredibly quiet.”3 But Eli, I hear you saying, aren’t polls themselves increasingly governed by modeling decisions? Indeed they are: pollsters’ choices on which sampling method to use, how to define their likely voter models, and how to weight their samples can and do lead to dramatic differences in the results they publish. Aaru even referenced these limitations in the methodology statement included with that maternal mortality “poll” — although I’m using the term “methodology statement” loosely here, because it doesn’t really explain how the model works at all. We can ignore the (frankly preposterous) implication that synthetic sampling isn’t subject to a separate set of biases. The important point is that there’s still a meaningful difference between using weighting and other statistical techniques on actual polling data and using a model to predict what a poll would say. The latter is far closer to election forecasts or techniques like MRP — potentially useful models, but not a replacement for polls.4 To be fair, other synthetic sampling companies are perfectly happy with the distinction between polls and models. Warner compared polling and synthetic sampling to different tools in a toolbox. “The mistake I think we make is we think that these new tools should either work in exactly the same way or somehow replace these old tools,” he said. “Rather than thinking of it as, okay, so we’ve always had the hammer, we’ve always had the screwdriver, now we’ve got a saw. But don’t use a saw to try [to] do the job of a hammer.” A quick comment from Nate Eli didn’t ask me for a comment — rather rude of him, don’t you think? But since I’m editing this story, I figured I’d add a few quick thoughts rather than putting words in his mouth. Beyond the frequently misleading marketing, what bothers me about the AI “poll” hype is that as AI tools make statistical inference cheaper and/or better (note that these are not synonyms) that actually increases the comparative value of collecting original data. You might be able to train a model to make a reasonable estimate of what some hard-to-reach poll respondent would say — say, a young Black man who voted for Trump. (Such a person checks a number of boxes for a voter who is usually hard to reach in surveys.) Indeed, this is closely related to what models like the Silver Bulletin forecast already do. They essentially smooth out the kinks in noisy survey data by making inferences based on past voting patterns or national polls or surveys of other states. But you don’t actually know what these voters think unless you’re reaching them directly. If there’s a shift in opinion among this subgroup, you’re not going to detect it. So if I were running a campaign, I’d invest more in going the extra mile to find a representative sample of those voters. And then I’d hire some smart quants — or Claude? — to figure out the implications for campaign strategy based on proprietary data that my competitors didn’t have access to. -Nate Silver Are these models any good? If synthetic surveys are just a new type of model, the next obvious question is whether the models are at least accurate. The answer very much depends on who you ask. On one end of the spectrum, you have the maximalist argument that synthetic sampling is more accurate than actual polls. “It’s an incredibly challenging problem to go to someone and say ‘hey, we’re going to be more accurate at predicting human behavior than you, even when you talk to your customers directly’,” Koh recently told CNBC. In his view, synthetic sampling isn’t a saw to polling’s hammer, it’s “magic.” There’s certainly evidence that synthetic samples can replicate certain survey toplines. But if Aaru does have any examples of their approach outperforming the polls, they’re keeping those to themselves.5 Aaru’s 2024 election model, for example, had Kamala Harris leading in Michigan, Nevada, Pennsylvania, and Wisconsin on November 4th. And although they’ve since taken down their forecast page, they gave Harris a 50.5 percent chance of winning the race on November 2nd.6 After the election, Fink told Semafor he was happy enough with those results because they were “within margin of error,” a term that is completely meaningless when applied to a “sample” of AI agents. And of course, Aaru says their models have improved since 2024, so supposedly now they’d be more accurate than the polls? Still, their stronger argument is on cost: “We are significantly faster and cheaper than traditional polling, and still more accurate,” said Fink. The first two claims are undeniably true, but the third brings us to the opposite end of the spectrum. Both Jackson and Hagner are skeptical that these models are reliable for anything beyond replicating common survey toplines. “I just […] don’t think the machines are what we want when we’re looking for nuanced views. My example on this is people in Arizona and Nevada in 2024 who voted for Trump and voted for expanding abortion in their states on ballot initiatives,” said Jackson. Hagner identified another issue. Maybe the synthetic respondents, like sycophantic LLMs, are inhuman in one important way: they’re too nice. “The reports that have come through at the meetings that I’ve been at are that the early experiments on this, they cannot get respondents to be as racist or sexist or, frankly, as negative as human respondents,” he said. Academic research mostly agrees on this point. While there are some papers that show promising results when using LLMs to replicate polling data, most show that LLMs suffer from various quirks like producing too few “don’t know” responses and can seriously overpredict the favorability of politicians like Donald Trump and Kamala Harris. They also seem to struggle with too little variation between demographic subgroups, so the difference in predicted opinion between Democrats and Republicans, for example, is too small. When I asked Warner about these studies, his response to these papers was that just because academics can’t get synthetic sampling to work doesn’t mean that the technique doesn’t work in general. “Actually, the argument is, okay, yours does not [work]. That does not mean […] for this complex set of machinery, which uses a lot of investment, a lot of time, a lot of money, you can’t get it to work.” Cards on the table, I’m somewhat sympathetic to this argument because academics aren’t exactly great at making election forecasts. Usually, the people with skin in the game are the most accurate. Warner’s argument is that the approach Electric Twin takes — which includes, for example, making multiple predictions for each synthetic respondent using different models and prompts and subsequently averaging those to get a final prediction in a sort of ensemble forecast — produces better results than the simpler academic models. Warner shared a comparison between his method and the method from a recent academic paper with me, and Electric Twin was indeed able to get more accurate replication. But even still, he acknowledged that synthetic sampling “is not a crystal ball.” “If you asked me, do I think using other data sources will be more accurate than asking somebody who they will vote for, I would probably say no. But if you asked me ‘would your system be useful for our turnout modeling today?’ I would say yes.” For better or worse, it looks like the method is already getting more popular in the market research world. Most of the clients Aaru touts these days are businesses like EY and McDonald’s. And AI will probably begin to pop up in other parts of the political polling process. Pollsters are already using it to code open-ended survey responses, and some firms, like YouGov, are testing using LLMs to ask survey respondents questions. More worryingly, one danger to actual polls is that AI agents can be used to infiltrate online surveys. Most online polls use various checks to prevent that from happening, but there’s conflicting evidence on how effective those filters are and how prevalent AI agents currently are in online panels. If those agents ever become impossible to detect, it might spell the end of online polling, but the solution isn’t to replace all of your respondents with ChatGPT. Silver Bulletin is a reader-supported publication. To receive new posts and support our work, consider becoming a subscriber. Subscribe 1 That particular poll obviously doesn’t meet Silver Bulletin standards for aggregation. But we exclude all Public Sentiment Institute polls from our averages because we classify them as an amateur polling firm. 2 You could argue that Fink meant the next presidential election, but (a) I’m also confident we’ll still have real polls in 2028 and (b) in that case he should have asked an LLM to define “general election.” 3 Quick caveat: that’s reporting from a Democratic pollster. It’s possible that Republicans are more willing to use AI in political campaigns. 4 Indeed, Silver Bulletin does not include “polls” produced by MRP in our forecasts or averages, and we think it’s extremely misleading when their practitioners describe them in a way that suggests original data had been collected among a large number of states or Congressional districts. 5 A recent report from Aaru and EY did show two examples of a synthetic estimate being closer than a survey to a real-world benchmark — but I’d take those findings with a grain of salt because the report reads more like an ad and didn’t involve any sort of prediction being made ahead of time. 6 For comparison, our odds for Harris on the same day were 48.2 percent.

Apr 11 • 11:38 AM EDT • Technology • natesilver.net

Apple Highlights Photos Shot on iPhone During NASA's Mission to Moon

As we previously reported, astronauts aboard NASA's Orion spacecraft used the iPhone 17 Pro Max to take selfies of themselves with the Earth in the background during the Artemis II mission around the far side of the Moon last week. Now that the crew members have safely returned to Earth, Apple's CEO Tim Cook and marketing chief Greg Joswiak have both turned to social media to congratulate them on their successful mission and highlight the iPhone's involvement.

Apr 11 • 11:17 AM EDT • Technology • macrumors.com

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Apr 10 • 7:00 AM EDT • Health • cnn.com

Covista taps Walden University leader to integrate marketing, digital innovation

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Apr 10 • 6:15 AM EDT • Business • chicagobusiness.com

New sports business major taps into Portland sports culture

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Apr 9 • 12:00 PM EDT • Sports • upbeacon.com

New sports business major taps into Portland sports culture

For those dreaming of careers in fields like sports marketing or working with the Portland Trail Blazers, Adidas or Nike, declaring the new sports business major can unlock opportunity, according to Michael DeVaughn, dean of the School of Business. Beginning in spring 2026, the Bachelor of Business Administration in Sports Business will be available for underclassmen to declare at UP.

Apr 9 • 12:00 PM EDT • Business • upbeacon.com

Expert Analysis | Discounting cannabis products at your business? Make sure to calculate tax correctly

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Apr 9 • 9:00 AM EDT • Business • amny.com

Disney plans to cut 1,000 jobs, WSJ reports

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Apr 8 • 8:34 PM EDT • Business • reuters.com

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Apr 8 • 3:07 PM EDT • Health • finance.yahoo.com

Direct Marketing Solutions to lay off Portland workers

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Apr 7 • 8:57 PM EDT • Business • koin.com

Portland business shutting down, 106 employees laid off

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Apr 7 • 8:57 PM EDT • Business • yahoo.com

As Job Stability Shifts, AI Platforms Aim to Remove the Barriers to Business Ownership

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Apr 7 • 3:53 PM EDT • Business • usatoday.com

Direct mail company to eliminate 106 Portland jobs

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Apr 7 • 2:11 PM EDT • Business • oregonlive.com

3 Things to Know: Brands and Social Issues, Adult Recreational Sports League Participation Rebounds, and Sports Betting Partnerships

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Apr 6 • 4:11 PM EDT • Sports • civicscience.com

Lehigh Business in Top 100 for Research

Faculty members in the College of Business have had 32 papers in top-tier journals over the past two years.

Apr 6 • 11:29 AM EDT • Business • news.lehigh.edu

Foley Entertainment Group, hotels appoint sales, marketing leaders

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Apr 6 • 9:28 AM EDT • Entertainment • hotelmanagement.net

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Apr 6 • 5:33 AM EDT • Technology • techpowerup.com

I'm still betting on AI after it shrank my business and staff

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Apr 6 • 5:11 AM EDT • Business • businessinsider.com

A Conversation With Capital Group’s Head Of Experiential Marketing Ajith Krishnankutty On The Need To Evolve Events Into Marketing Channels That Build Brand + Drive Business Growth

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Apr 5 • 12:00 PM EDT • Business • forbes.com

Small Business Workshop on Social Media Marketing

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Apr 4 • 7:50 PM EDT • Business • 2ndlifemediaalamogordo.town.news

Microsoft says Copilot is for entertainment purposes only, not serious use — firm pushing AI hard to consumers tells users not to rely on it for important advice

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Apr 3 • 8:23 AM EDT • Entertainment • tomshardware.com

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Apr 3 • 12:01 AM EDT • Sports • digiday.com

WME Sells 160over90 Sports Advertising Agency to Publicis

The French advertising giant will acquire the marketing agency to expand its sports business.

Apr 2 • 8:42 AM EDT • Sports • hollywoodreporter.com

Publicis is buying 160over90 in its biggest sports marketing bet yet

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Apr 2 • 8:00 AM EDT • Sports • adage.com

Publicis sharpens sports marketing focus with 160over90 acquisition

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Apr 2 • 6:30 AM EDT • Sports • marketingdive.com

FishBait Solutions rebrands as Pivotal Sports & Entertainment

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Apr 1 • 6:17 PM EDT • Entertainment • sportsbusinessjournal.com

Is e.l.f. Beauty (ELF) Turning Entertainment Marketing Into a Durable Brand Moat?

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Mar 31 • 10:08 PM EDT • Entertainment • simplywall.st

Pearlena Igbokwe, Oliver Schusser Join Entertainment Marketing Summit

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Mar 31 • 2:01 PM EDT • Entertainment • variety.com

Keith White on Reframing Medical Device Marketing for the Modern Healthcare Economy

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Mar 31 • 1:20 PM EDT • Health • usatoday.com

Foley Entertainment Group Names Jay Heidenreich Vice President of Sales and Giovanni Salvino-Prada Vice President of Marketing

Foley Entertainment Group has announced new appointments, with Jay Heidenreich taking on the role of Vice President of Sales and Giovanni Salvino-Prada stepping into the Vice President of Marketing position.

Mar 31 • 12:42 PM EDT • Entertainment • hotelnewsresource.com

Jaggi School of Business expands at Missouri S&T

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Mar 31 • 10:18 AM EDT • Business • news.mst.edu

NHL, ESPN, TNT Sports and Sportsnet debut joint marketing creative ahead of the 2026 Stanley Cup Playoffs

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Mar 30 • 11:52 AM EDT • Sports • espnpressroom.com

SME Sioux Falls names Women in Business winners

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Mar 30 • 9:46 AM EDT • Business • siouxfalls.business

Rutgers Health study spotlights marketing of ultra-processed food in Newark

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Mar 30 • 12:02 AM EDT • Health • njbiz.com

Miami Marketing Leader Bruce Turkel Talks Branding, Business Growth, and Miami’s Evolution on “Localized Miami”

Mar 29 • 9:41 AM EDT • Business • communitynewspapers.com

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Mar 29 • 6:21 AM EDT • Technology • mynintendonews.com

Business groups warn Maine data privacy proposal could raise marketing costs, hurt growth

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Mar 28 • 5:03 PM EDT • Business • wgme.com

UAH Professor’s Research Challenges Traditional Marketing Strategies

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Mar 27 • 2:00 PM EDT • Business • huntsvillebusinessjournal.com

Apple hires ex-Google executive to head AI marketing amid push to improve Siri

SAN FRANCISCO, March 27 (Reuters) - Apple on Friday said it has hired Lilian Rincon, who previously spent nearly a decade at Google overseeing its shopping and assistant products, as the vice

Mar 27 • 1:47 PM EDT • Technology • ca.finance.yahoo.com

Apple hires veteran Google VP to lead AI product marketing

Apple has hired Google VP Lilian Rincon as its new vice president of Product Marketing for AI, the company tells...

Mar 27 • 1:44 PM EDT • Technology • 9to5mac.com

Apple hires ex-Google executive to head AI marketing amid push to improve Siri

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Mar 27 • 1:42 PM EDT • Technology • reuters.com

Apple hires ex-Google executive to head AI marketing amid push to improve Siri

SAN FRANCISCO, March 27 (Reuters) - Apple on Friday said it has hired Lilian Rincon, who previously spent nearly a decade at Google overseeing its shopping and assistant products, as the vice

Mar 27 • 1:41 PM EDT • Technology • yahoo.com

Microsoft Gaming Chief Asha Sharma Killed 'This Is An Xbox' Campaign as It 'Didn't Feel Like Xbox'

Microsoft has confirmed that its new gaming boss Asha Sharma personally killed the company's controversial "This is an Xbox" marketing campaign — because, ironically, "it didn't feel like Xbox."

Mar 27 • 12:54 PM EDT • Technology • ign.com

Why did Microsoft end 'This is an Xbox' marketing? Microsoft responds — "It didn't feel like Xbox."

Microsoft's controversial Xbox marketing campaign "This is an Xbox" was almost immediately ended after new CEO Asha Sharma came on board. Here's why.

Mar 27 • 11:30 AM EDT • Technology • windowscentral.com

Studying human-robot interaction, CWRU researcher explores tech-enabled mental health support | CWRU Newsroom | Case Western Reserve University

Editor’s note: Jasmine Vo, the author of this story, is a student employee in the University Marketing and Communications department. She is a fourt...

Mar 27 • 9:45 AM EDT • Health • case.edu

Fresno State changes its sports marketing model after decades

Fresno State Athletics announced the launch of Bulldog Sports Enterprises, a locally based multimedia rights and corporate agency, marking a major change in how the program approaches revenue generation and business operations, the athletic department

Mar 25 • 5:52 PM EDT • Sports • thebusinessjournal.com

Obelisk Infotech Launches AI-Driven SEO Automation to Help Businesses Scale Digital Growth

PUNJAB, INDIA / ACCESS Newswire / March 25, 2026 / As more businesses move online and competition across digital channels continues to grow, the need for smarter and more scalable marketing strategies has become increasingly important. Obelisk Infotech, ...

Mar 25 • 7:19 AM EDT • Business • finance.yahoo.com

Leveraging storytelling in politics

Community college marketing and communications staff play a key role in providing the visuals and storytelling in a college's efforts to educate and influence lawmakers and other stakeholders. That...

Mar 24 • 3:20 PM EDT • Politics • ccdaily.com

Marathon has sold 1.2M copies across Steam, PS5, and Xbox

Alinea Analytics estimates show that Marathon has generated gross revenues of $55M via 1.2M copies sold on Steam, PS5, and Xbox: Looking at the split between Steam, PS5, and Xbox, Steam is clearly the main platform for Marathon, accounting for a little under 70% of the audience (800K copies sold). Meanwhile, PS5 takes about 19% (217K) and Xbox (including console, PC, and cloud) accounts for a bit over 11% or 133K. Marathon is technically a first-party Sony title, so seeing the home console struggle to break 20% of the volume is a notable data point for the ongoing platform-agnostic debate. PlayStation Studios online games will almost certainly continue being multiplatform (despite Sony reportedly pulling back on PC releases). Subscribe for free to get the most accurate games estimates in your inbox twice a week 🫶 Subscribe As for Marathon, the consensus among hardcore players who pushed through the awkward onboarding phase – myself included – is that it’s fantastic. The gunplay, aesthetic, and presentation are among the best in the shooter genre. A great game doesn’t always equal an immediate hit, though, as shown by our estimates. Things are looking lukewarm right now. But this might be one of those marathon-not-a-sprint situations. Had to, didn’t I? Why wasn’t Marathon a hit on the same level as Arc Raiders? One topic that came up in a lot of conversations at GDC this year was why Marathon hasn’t hit the same stratosphere as Arc Raiders. On paper, they’re both extraction shooters, and Marathon has the Bungie pedigree – the house that built the gold standard for gunplay in Halo and Destiny. Marathon’s neon-futuristic aesthetic also distinguishes itself from the gritty realism of Tarkov or the post-apocalyptic hope of ARC Raiders. But vibes can only get you so far for first impressions if the onboarding feels like a brick wall. Marathon is a sweaty PvP-focused experience with a first-time user experience and UI that I can only describe as dreadful. Players are dropped into a complex ecosystem where the UI, though visually striking, is functionally uninformative, forcing users to manually hover over nondescript, identical icons just to identify basic gear or weapon mods. This lack of clarity is compounded by punishing mechanics like a severe heat gauge for movement and a scarcity of vital resources, all without a clear tutorial or a low-stakes mode to learn the ropes. Most people – even top streamers and veteran shooter players – have no idea what’s going on in Marathon at first. Arc is on the complete other end of the spectrum. As we covered here and here, Arc Raiders offers a more collaborative, approachable loop where players often work together toward shared goals. And the objectives are instantly clear. To many players, this contrast only emphasised Marathon’s issues, especially during the testing period. Players understand the Arc Raiders loop within 30 minutes, while Marathon acts as a massive filter, chewing up newcomers and spitting them out before they can experience the depth of Bungie’s signature gunplay. What I’m getting at here is that the poor first-time user experience of Marathon’s Server Slam likely stifled launch sales, while the opposite was true for Arc. Let’s look at the pre-launch copies sold for each game during their respective Server Slams (launch-aligned) : Looking at the trajectory: Arc Raiders saw a massive 80% jump in copies sold during its three-day Server Slam (day -13 to -11). Players jumped in, realised the water was fine, and immediately opened their wallets. Marathon, meanwhile, saw a 49% increase in the four days following its Slam (Day -7 to -3). At the time of each game’s respective launch, Arc Raiders had nearly double the Steam footprint of Marathon – and word of mouth only continued to grow. Bungie could have had more time to fix the onboarding process had the beta happened earlier. But Marathon launched three days after the beta finished. These factors limited the launch sales quite a bit, I reckon. Marathon has found a niche audience, though Despite the friction-heavy start, the data suggests that those who survived Marathon’s onboarding are loving life. We’ve been tracking cross-platform DAUs, and while there’s the expected post-launch leakage, many players are sticking with it. After peaking at 478K total DAUs on its first Saturday, Marathon has settled into a respectable rhythm, holding 345K DAUs as of yesterday and averaging 380K DAUs across the weekend. Steam continues to do the heavy lifting here, consistently accounting for the lion’s share of the daily players. Players have been putting in the hours, too: On Steam, Marathon’s average playtime has climbed to 27.8 hours, significantly outpacing the console averages on PS5 (16.5h) and Xbox (17.3h). Even more telling than the averages: 22% of the Steam audience has surged past the 50-hour mark, and nearly 7% have already logged over 100 hours. Subscribe for free to get the most accurate games estimates in your inbox twice a week 🫶 Subscribe This data suggests that once the Bungie magic clicks, it hooks players deeper than the average extraction shooter. There’s also started to be a shift in the game’s discourse. Marathon launched as one of those games that’s cool to hate. But as Marathon’s 100-hour club grows, we’re seeing conversations around its mechanical merit outweigh the negativity. Several high-profile creators, who were initially vocal critics, have spent the last week coming around on the mechanical depth of the endgame. It’s a subtle but positive signal; the hate train is losing steam, and a new narrative about the game is emerging. Bungie faithfuls unite Another interesting metric in Marathon’s first few weeks is who, exactly, is playing. Bungie leans heavily on its prestige as the “makers of Halo and Destiny,” in its marketing, and that message has clearly hit the mark. On Steam, the gravity (hammer) of Bungie’s previous work is unavoidable. A staggering 78.2% of Marathon players also played Destiny 2. The trend carries across other platforms, with 74.2% of PS5 players and 82.7% of Xbox players also having played Destiny 2. The Halo legacy lives on, it seems. More on that in a bit. While Destiny 2 went free to play, these numbers still represent a high-intent migration of a fanbase that trusts Bungie’s specific brand of kinetic gunplay and cryptic world-building. The Xbox data adds another layer of legacy. About 85.7% of Marathon players on Xbox have played Halo Infinite, while over half of the Steam audience has spent time in Halo Infinite and 36.1% in the Master Chief Collection (a paid collection of the old Bungie-made legacy games). Interestingly, we see a 55.9% overlap with ARC Raiders on Steam. Overlap is even higher there on PlayStation (60.5%) and Xbox (66.5%). And there’s also significant crossover with Helldivers 2 on all platforms, too. Subscribe for free to get the most accurate games estimates in your inbox twice a week 🫶 Subscribe Bungie has found some of its fans with Marathon, and the challenge now is keeping this engaged in a high-stakes PvP environment when they’ve spent the last decade primarily enjoying the power fantasies of PvE. On that note… Go the full 26 miles? Or cut and run? Time for some could’ve, should’ve, would’ve. These things would have improved Marathon’s performance at launch: A more robust onboarding process, perhaps in the form of a short single-player/PvE campaign. We know Bungie fans love this stuff. A traditional arena-based mode akin to Destiny’s Crucible could have been a bridge for the cautious players who’d have been otherwise deterred by the Server Slam. It’s also a great palate cleanser after getting merked. Introducing a dedicated PvE environment would have similarly diversified the conversation and lowered the barrier for the Bungie faithful who found the pure PvP extraction loop too abrasive. PvE is safer than PvP these days. There’s an argument that a thin PvE mode would have just felt like a budget Destiny, potentially hurting the brand more. But given how dire the FTUE is, I think it would have been a net positive. Any kind of tutorialised loop that demystifies the stakes, really. While there is merit in a studio sticking firmly to a singular creative vision, and going all in on the hardcore extraction loop. Less forgiving is the technical reality is that the user interface and first-time user experience (FTUE) were not at a commercial standard for launch. Subscribe for free to get the most accurate games estimates in your inbox twice a week 🫶 Subscribe In a landscape where player time is oversaturated and the most contested currency, a flawed FTUE is a critical failure point. But it’s not all doom and gloom, as Marathon has an incredible, unique gameplay loop, suggesting that financial success is still attainable if Bungie can pivot effectively. Bungie and PlayStation now face a difficult strategic crossroads, though – one within a challenging games market. They could: Double down on Marathon with a long-term Rainbow Six Siege- or No Man’s Sky-style recovery plan, which is something I heard Last Stand Media’s Chris Maldonado mention last week. While this could be a sunk-cost fallacy in action, it could eventually yield the audience the game’s mechanical depth deserves. Shift focus toward the inevitable Destiny 3 or another project, mitigating the escalating opportunity cost and cutting their losses, so to speak. Doing both is an expensive proposition, given the high overhead and burn rate of operating out of Bellevue, Washington. With Sony recently demonstrating a lower threshold for underperforming studios and projects, the margin for error has vanished. Whatever happens, the next six months will determine whether Marathon becomes a cornerstone of Sony’s live-service portfolio or a cautionary tale of vision exceeding accessibility. I’m hoping it’s the former, because Marathon rocks. As always, hit subscribe to get updates on Marathon and other relevant games. Subscribe Want to get your hands on our data for yourself – for free? We’re offering a free trial of our platform for games companies. Send us a message here, or reply to this email, and we’ll set you up. The last word Reply to this email – or reach out here – if you have any feedback for the newsletter – or want to request a game for us to cover. [Alinea Analytics boasts the most accurate PC and console estimates in the business. Game makers use our platform to understand their audience, keep an eye on the competition, monitor sales trends, and spot new opportunities. We equip game studios and financial institutions with accurate data and the confidence to make smarter, data-driven decisions. Want to talk about all things games market data? We’d love to chat!]

Mar 24 • 2:06 PM EDT • Technology • alineaanalytics.substack.com

G7 Entertainment Marketing Launches Wild by G7 to Help Destinations Turn Culture Into Travel Demand

G7 Entertainment Marketing Launches Wild by G7 to Help Destinations Turn Culture Into Travel Demand...

Mar 24 • 9:04 AM EDT • Entertainment • globenewswire.com

G7 Entertainment Marketing Launches Wild by G7 to Help Destinations Turn Culture Into Travel Demand

New Venture Responds to Surging Demand for Experience-Driven Travel by Helping Destinations Create Cultural Moments that Drive Visitation, Economic Impact, and Brand Loyalty Wild by G7 is producing the Rendezvous Music Festival The Head and the Heart band performed at a past Rendezvous Music Festival in Jackson, Wyoming Wild by G7 Sizzle NASHVILLE, Tenn. and JACKSON, Wyo., March 24, 2026 (GLOBE NEWSWIRE) -- G7 Entertainment Marketing, the experiential and talent booking agency behind campaigns f

Mar 24 • 9:04 AM EDT • Entertainment • finance.yahoo.com

Pacers Sports & Entertainment launches retail media network

Pacers Sports & Entertainment has unveiled a novel retail media network --the kind normally reserved for an Amazon, Costco or PetSmart -- which widens its marketing footprint across the globe’s top 500 digital publishers through the data spine of Deloitte and the AI ad tech of Yieldmo.

Mar 24 • 8:07 AM EDT • Entertainment • sportsbusinessjournal.com

The Core Entertainment Hires Sarah Pfeiffer As Head Of Marketing & Gabriella Pulley As Chief Of Staff

The Core Entertainment is continuing to scale its company, with the recent news of two new hires added to the leadership team. Sarah Pfeiffer has been named

Mar 23 • 3:24 PM EDT • Entertainment • news.pollstar.com

Pfeiffer, Pulley Join The Core Entertainment Leadership Team.

The Core Entertainment has added Sarah Pfeiffer as Head of Marketing and Gabriella Pulley as Chief of Staff. Both will report to Co-Founders and Co-CEOs Simon Tikhman and Chief Zaruk

Mar 23 • 1:30 AM EDT • Entertainment • countryinsider.com

The Science Behind the $19 Million Colostrum Craze: Miracle Cure or Marketing Myth?

Colostrum supplements are exploding in popularity, fueled by celebrity endorsements and loose regulation. But what does the science actually say?

Mar 21 • 7:00 AM EDT • Science • inc.com

Reverb is all about values | Produced by Seattle Times Marketing

Employees stay because they feel trusted, supported and connected to meaningful work.

Mar 20 • 10:00 AM EDT • Business • seattletimes.com

New dispute emerges around Subnautica 2’s early access release

Lawyers for the ousted—and now partially reinstated—leadership team of Unknown Worlds, the studio behind Subnautica 2, are crying foul over news that the game will be released into early access in May. The release announcement earlier this week was made improperly, potentially “damaging the game and sowing additional confusion among the Subnautica community,” the lawyers said in a letter sent on Tuesday to Vice Chancellor Lori Will of Delaware’s Court of Chancery. In their letter, the lawyers also floated the idea of asking Will to find Krafton in contempt of the court’s ruling. The letter was sent just one day after Will’s bombshell ruling that publisher Krafton had breached its contract with Unknown Worlds’ executive team, when it fired them last June. The new issue isn’t necessarily the May early access timeframe, but how the news was announced. The letter and Krafton’s response have not been previously reported. A quick recap of prior events: Subnautica 2 is an unreleased, underwater survival adventure and the most-wishlisted game on Steam. Last year, longtime Unknown Worlds CEO Ted Gill, along with studio co-founders Charlie Cleveland and Max McGuire, were fired by Krafton. They swiftly sued, saying the publisher had terminated them to avoid paying out up to $250 million in potential performance-based bonuses. The studio leaders had hoped to earn that with an early access release of the game, which Krafton had blocked. The publisher argued in court that Subnautica 2 wasn’t ready, which the ousted execs disputed. On Monday, Will ruled that Krafton had violated its contract, firing the execs to avoid the performance payouts, and that it had to reinstate Gill and give him full authority over any early access release for Subnautica 2. On Tuesday, IGN reported on a new memo issued that day to Unknown Worlds staff by Steve Papoutsis, the executive Krafton had put in charge of Unknown Worlds after the 2025 firings. In the note, Papoutsis said that Subnautica 2 had passed a key development milestone “last week” and that he and Krafton had determined the game “is ready for Early Access release in May.” This news appeared to catch the lawyers for Gill, Cleveland and McGuire by surprise. On Tuesday night, they sent a letter to Will expressing “serious concerns” about whether it would be possible to forge an agreement with Krafton consistent with the judge’s order. Papoutsis’ memo was a problem, they wrote. He didn’t have the authority to declare anything about Subnautica 2’s release. As of 9am ET on Monday, March 16, the effective date of Will’s order, Papoutsis wasn’t CEO of Unknown Worlds. Gill was. And, per Will’s order, only Gill could make Subnautica 2 release decisions. They continued: Krafton self-servingly announced the launch without any regard to its impact on the game, the team, or the community—let alone this Court’s Opinion. Announcing the release of a game is momentous, and it is typically accompanied by significant marketing activity, fanfare, and community coordination. And most importantly, the announcement is carefully designed to maximize excitement for the game. That entire process was supposed to be driven by Mr. Gill. However, in defiance of the Court’s Opinion, Krafton has now taken that away, further damaging the game and sowing additional confusion among the Subnautica community. The lawyers speculated that Krafton had “intentionally leaked” Papoutsis’ memo and then issued an official statement to confirm the leak. Game File is a reader-supported publication. My reporting is only possible through support from readers like you. To support my work, consider becoming a free or paid subscriber. Subscribe On Wednesday, lawyers for Krafton defended their client in their own letter to vice chancellor Will, saying nothing they did violated her order nor showed contempt: Papoutsis’s message was simply celebrating the UW employees’ efforts toward a past event: Krafton’s pre-Opinion determination that Subnautica 2 was ready for Early Access release. There was nothing improper about conveying the results of the milestone review or thanking the development team for their dedication and talent. They added that Gill could still make his own call about Subnautica 2’s release: In his role as CEO, Gill will be able to assess independently his views on the state of Subnautica 2 and the appropriate release schedule; nothing in Papoutsis’s message alters Gill’s authority or discretion. Vice chancellor Will has not responded to the letters and doesn’t necessarily have to. Both parties were previously ordered by Will to confer this week and submit a proposed judgment consistent with her ruling. The letter from Gill’s attorney’s this week doesn’t indicate whether he would or would not support a May release for Subnautica 2. But it could limit his options. And, if Gill’s lawyers are right, the lack of marketing fanfare around the leak of the May date could dull the launch of the game. Any harm to Subnautica 2’s launch is an extra sensitive issue given the context of the legal dispute: millions of dollars of payouts are on the line, tethered to the scale of the game’s initial performance. In her ruling on Monday, Will noted that there was obvious “bad blood” between Gill’s side and Krafton but that the two would need to work together: “They can—and must—act in good faith to navigate their remaining contractual relationship.” Item 2: A new kind of couch co-op game A highlight of GDC each year is the Alt.Ctrl showcase that features games played with extremely experimental controllers. Perusing this year’s offerings last Friday, I found a game controlled with giant scissors, another with big toothbrushes and one that amounted to dumpster diving. My favorite was Pivot, a co-op game about collectively maneuvering a couch. It was developed by students at the University of Utah’s masters of arts and engineering games program. Players lift and tilt the physical couch in order to control the position of a virtual one. That virtual one is moving through an obstacle course on-screen, while being pursued by a giant skull. Developer Nishant Verma told me at GDC that the couch is made of styrofoam (this became more evident as I watched!) and that the name was a riff on an episode of the sitcom Friends. Item 3: In brief… 🚫 Ubisoft is laying off more than 100 workers at its Red Storm studio, as the North Carolina location known for decades for its Tom Clancy games, ceases in-house game development, VGC reports. 👀 On Monday, Nvidia’s revealed its DLSS 5 AI-driven graphics technology that purports to improve game graphics… and it has been roasted about it by the media and the online gaming public for the remainder of the week. The tech changed the faces of characters in footage from Resident Evil Requiem, Hogwarts Legacy and EA Sports FC, drawing accusations of giving carefully art-directed games the generic look of AI “slop.” Nvidia CEO Jensen Huang had said on Monday that “DLSS 5 is the GPT moment for graphics—blending handcrafted rendering with generative AI to deliver a dramatic leap in visual realism while preserving the control artists need for creative expression.” By mid-week, Huang was telling Tom’s Hardware that the new tech’s critics were “completely wrong” because game-makers could still “fine-tune the generative AI” to suit their game’s aesthetics.

Mar 19 • 5:28 PM EDT • Technology • gamefile.news

Keypoint Intelligence Launches Keypoint Engage, Delivering AI-Powered Business Execution as a Service

Keypoint Intelligence today announced the launch of Keypoint Intelligence Keypoint Engage, a new suite of AI-powered execution services designed to help organizations turn trusted industry operations intelligence into measurable business results across sales, marketing, and customer service.

Mar 19 • 9:15 AM EDT • Business • finance.yahoo.com

AlphaGraphics named a Top 100 Franchise for Women by Franchise Business Review

AlphaGraphics, a leading franchisor of printing and marketing solutions, announced today that it is one of only 100 franchise brands recognized by Franchise Business Review as a 2026 Top Franchise for Women.

Mar 18 • 7:05 AM EDT • Business • finance.yahoo.com

TikTok's global consumer marketing head is out, part of job cuts

TikTok's consumer marketing lead Zuber Mohammed has left the company. He oversaw brand and creative marketing efforts.

Mar 18 • 6:30 AM EDT • Business • businessinsider.com

Project SnowWork: The easiest way for business users to get work done

Today, we are announcing Project SnowWork (Research Preview), a new autonomous AI platform for business leaders and knowledge workers across finance, sales, marketing, operations and more designed to move beyond simple answers.

Mar 17 • 6:53 PM EDT • Business • snowflake.com

CEO Matt Upshaw Takes Ownership of Major Entertainment Marketing Agency Serino Coyne

The CEO of Serino Coyne, Matt Upshaw, has acquired ownership of the agency from its parent company. The agency will retain 100% of its executives, staff, and associates — and move into a new midtown office space.

Mar 16 • 7:00 PM EDT • Entertainment • theatrely.com

NFL star Travis Kelce chosen as brand ambassador for Six Flags Entertainment Corporation

Six Flags says Travis Kelce will serve as a brand ambassador in 2026, supporting marketing efforts across its North America amusement parks

Mar 13 • 6:56 AM EDT • Entertainment • cobbcountycourier.com

Apple Says 'Hello' With New Instagram Account

Apple is already on Instagram, where it primarily shares photos and videos for its Shot on iPhone campaign, but the company is expanding its horizons. Apple today launched another Instagram account called Hello Apple (@helloapple), where it will share company news, stories, product marketing, and more. The account will showcase how Apple products inspire creativity and help to make a difference in everyday lives, and it will highlight work from Apple's creator community.

Mar 12 • 10:00 AM EDT • Technology • macrumors.com

Time to pay your last respects to Microsoft's "This is an Xbox" campaign, as it appears to have been killed off

Microsoft appears to have quietly removed its marketing campaign which proclaimed the Xbox was less of a console and more of a platform.

Mar 12 • 9:55 AM EDT • Technology • eurogamer.net

Trump’s War Lacks a Marketing Plan

Why does a president who loves selling not want to pitch this conflict?

Mar 12 • 5:00 AM EDT • Politics • theatlantic.com

Secret of Pittsburgh marketing firm: Getting the story right

In what is perhaps the most unlikely beginnings of a career, Russell Bynum started out by painting portraits of horses. He advertised in horse magazines...

Mar 12 • 4:00 AM EDT • Business • post-gazette.com

Microsoft quietly retires 'This is an Xbox' marketing campaign

What is an Xbox now?

Mar 11 • 6:14 PM EDT • Technology • gamedeveloper.com

The big business behind the Oscars red carpet, where fashion meets marketing

The gowns, the glitz and the glamour -- all of it part of the show before the show, as the streets outside the Dolby Theatre transform into the world's biggest runway for the Oscars.

Mar 11 • 5:03 PM EDT • Business • abc13.com

The big business behind the Oscars red carpet, where fashion meets marketing

The gowns, the glitz and the glamour -- all of it part of the show before the show, as the streets outside the Dolby Theatre transform into the world's biggest runway for the Oscars.

Mar 11 • 5:03 PM EDT • Business • abc7.com

The big business behind the Oscars red carpet, where fashion meets marketing

The gowns, the glitz and the glamour -- all of it part of the show before the show, as the streets outside the Dolby Theatre transform into the world's biggest runway for the Oscars.

Mar 11 • 5:03 PM EDT • Business • abc7chicago.com

MrBeast is exploring advertising and marketing services: trademarks

Top YouTuber MrBeast is looking to add advertising services to a growing number of ventures surrounding his media business.

Mar 10 • 2:55 PM EDT • Business • businessinsider.com

How Willie Nelson’s THC beverage became an $80 million business in 1 year

Nelson's company is a joint venture with JuneShine Brands, which provides the sales, marketing, and distribution for Willie’s Remedy+.

Mar 10 • 4:00 AM EDT • Business • fastcompany.com

Murray Mackenzie | The College of Business

Murray Mackenzie is a teaching professor of marketing & tourism management at The College of Business.

Mar 9 • 3:08 PM EDT • Business • unr.edu

Can Collagen Really Improve Your Skin Health? What the Research Says

A recent review of clinical research suggests that collagen supplements may offer modest improvements in skin elasticity and hydration. There is little evidence to show that collagen can prevent or significantly reverse wrinkles, despite common marketing claims.

Mar 8 • 4:08 AM EDT • Health • healthline.com

TikTok's global marketing lead is leaving

Sofia Hernandez, TikTok's global head of marketing and partnerships, is leaving the company.

Mar 5 • 10:47 AM EST • Business • businessinsider.com

Capcom delivered a marketing masterclass with Resident Evil Requiem

Mar 5 • 9:30 AM EST • Technology • thegamebusiness.com

KU Business announces 2026 Sutton Lecture with VML innovation leader Brian Yamada

The University of Kansas School of Business will host Brian Yamada, global chief innovation officer at VML, for the Walter S. Sutton Lecture at 5 p.m. April 8. His talk, “From Madison Avenue to Machine Learning: Business Ethics at the Speed of AI,” will explore the ethical questions emerging as artificial intelligence transforms marketing, technology and business.

Mar 5 • 7:00 AM EST • Business • news.ku.edu

Apple's Two New Studio Display Models Feature Different Chips

Apple's press release and marketing materials for the new Studio Display and Studio Display XDR models do not mention which chips are inside the monitors, but MacRumors has confirmed this information in the latest Studio Display firmware. The firmware reveals that the second-generation Studio Display is equipped with an A19 chip, while the Studio Display XDR has an A19 Pro chip, according to code reviewed by MacRumors contributor Aaron Perris.

Mar 4 • 3:54 PM EST • Technology • macrumors.com

7 Expert Steps To Launch Your Business And Protect Your Mental Health

Industry experts share 7 essential steps to launch a business—from funding and legal setup to marketing and protecting your mental health.

Mar 4 • 1:44 PM EST • Business • forbes.com

7 Expert Steps To Launch Your Business And Protect Your Mental Health

Industry experts share 7 essential steps to launch a business—from funding and legal setup to marketing and protecting your mental health.

Mar 4 • 1:44 PM EST • Health • forbes.com

"I'm sick of having to repeat myself" - Crimson Desert PR shuts down accusations it's "hiding" console footage ahead of immanent launch

Crimson Desert's marketing director is "sick of having to repeat" himself, as some express concern Pearl Abyss is "hiding" console footage of the upcoming game.

Mar 4 • 9:25 AM EST • Technology • eurogamer.net

I became a solopreneur at 36. I use AI agents so don't need staff.

Justin Parnell was closing on a mortgage and expecting a baby when he quit his job as a vice president of marketing to launch his company. Now, he makes custom AI agents for businesses.

Mar 3 • 4:12 AM EST • Business • businessinsider.com

Small Business

This brand-new documentary series takes viewers inside small businesses to break down what they earn, what they spend, how they grow, and what it takes to stay profitable. We explore everything from payroll to marketing—all told through the voice of the business owner, as they show us the systems, challenges, and decisions that shape their bottom line.

Mar 3 • 1:07 AM EST • Business • businessinsider.com

College of Business Students Drive Real Impact Through Google Nonprofit Marketing Immersion Program

Experiential learning at Purdue University Northwest’s College of Business is intentionally embedded within the curriculum.

Mar 2 • 4:50 PM EST • Business • pnw.edu

Old Town Albuquerque property owners weigh forming a Business Improvement District

Historic Old Town Association president J.J. Mancini says a BID — a mechanism through which property owners pool resources to fund services such as cleaning, maintenance, security and marketing — could take the historic neighborhood's goals and visions 'to the next level.'

Feb 28 • 7:00 PM EST • Business • abqjournal.com

Variety Announces 2026 Entertainment Marketing Summit Program Featuring Tina Knowles and Warner Bros. Motion Picture Group Co-Chair Pam Abdy

Variety has announced the first speakers for the 2026 Entertainment Marketing Summit, presented by Deloitte, on April 22 in Los Angeles, including Tina Knowles and Warner Bros Motion Picture Group co-...

Feb 26 • 2:01 PM EST • Entertainment • malaysia.news.yahoo.com

Variety Announces 2026 Entertainment Marketing Summit Programming

The summit on April 22, presented by Deloitte, will feature keynotes with Tina Knowles and Warner Bros. Motion Picture Group Co-Chair Pam Abdy

Feb 26 • 2:01 PM EST • Entertainment • variety.com

Variety Announces 2026 Entertainment Marketing Summit Program Featuring Tina Knowles and Warner Bros. Motion Picture Group Co-Chair Pam Abdy

Variety has announced the first speakers for the 2026 Entertainment Marketing Summit, presented by Deloitte, on April 22 in Los Angeles, including Tina Knowles and Warner Bros Motion Picture Group co-...

Feb 26 • 2:01 PM EST • Entertainment • yahoo.com

Boulder County students share science knowledge at regional fair

Nederland Middle/Senior High junior Amika Begin turned her interest in sports marketing into a science project, investigating if social media engagement is an important factor in getting the deals …

Feb 25 • 9:15 AM EST • Science • dailycamera.com