SCROLL NEWS / DISCOVERY
Search headlines
Find the stories shaping the conversation.
Results for " marketing " 703 found 🔀 AI-powered Shuffle
Kaneka pitches “mitoceuticals” as mechanism-led mitochondrial health supplements
Cellular health is becoming increasingly important as industry and science reveal that health systems are interconnected. The mitochondria are especially central in this understanding, as it addresses healthy aging, healthspan, and lifestage demands. Nutrition Insight speaks with Kaneka Corporation and Kaneka Ubiquinol’s consultant to learn about how nutrition is evolving on an industry and consumer level. “Over the past decade, we’ve seen nutrition evolve from addressing nutrient deficiencies to supporting specific conditions and now toward supporting healthspan — the health and well-being across life stages,” says Tsuyoshi Takakuwa, head of Marketing and Sales Team (APAC), Supplemental Nutrition Business Division at Kaneka Corporation.
Massive Galaxy Watch 9 and Watch Ultra 2 leak reveals colors, specs, and more
Marketing materials for the Galaxy Watch 9 and Watch Ultra 2 have leaked and they reveal colors, Snadpragon Wear Elite chipset, and more.
Wall of Entertainment taps Chronicle for YouTube
The collaboration will see Chronicle's AI platform identify and expand organic audiences for Substitute Teacher and House Rules, two series produced by the UK-based digital entertainment studio as it expands its presence in the United States.
Samsung's Galaxy Watch 9 just leaked in full, and it's not the chip that stands out
A health feature buried in the marketing images might be the bigger story here.
Preparation Spreads the Value of the World Cup Across the Entire Sports Marketing World
The soccer tournament showed how being ready leads to success.
Marketing images of Galaxy Z Fold 8 photos leak right before Galaxy Unpacked [Gallery]
Whether Samsung wants detailed images of the Galaxy Z Fold 8 and 8 Ultra out there, they are. The latest...
Publicis Raises Guidance, Citing New Business Wins
The advertising group said it is benefiting from new business momentum driven by continued client demand for AI-powered marketing services.
Chico City Council approves entertainment zones for downtown and Meriam Park
CHICO, Calif. - Chico City Council voted 6 to 0 to approve an ordinance creating entertainment zones in downtown Chico and Meriam Park.The ordinance, taking effect September 18, 2026, will allow customers to carry approved alcoholic beverages and walk around outside within those designated areas."I feel like the downtown could use all the help it could get right now," said Celeste Cramer, general manager of Downtown Chico Business Association. "In the other areas where they have been doing the entertainment zones and throughout California, it has increased their sales. They haven't seen an increase in violence, or tickets, or anything like that. It's a good thing to try out."Numerous other cities around California such as Redding, Sacramento and San Francisco have put their own entertainment zones into effect and have had success.Action News Now stopped by both designated locations and spoke with organizers and bar owners."I'm super excited, I think this is an opportunity for us," said Scott Baldwin, owner of Argus. "We can get a booth at the farmers market. You can order a cocktail from that booth and then we'll have it ready for you at the door as you walk through. Think of it as a picnic situation. You can grab some tacos, you can get a Kentucky Buck. You can sit down anywhere in the entertainment zone and enjoy Argus outside of Argus."Chico's Chamber of Commerce hosted community stakeholder meetings and community engagement sessions to tailor the ordinance to the city's needs as a university town and rural area.The ordinance will allow people 21 and older to walk around with open containers of alcohol within the entertainment zones as long as they have a wristband, stamp or another visible marker showing they're allowed to do so."To us it's more than an ordinance," said Jen Rothenwander, marketing manager at Meriam Park. "It's an opportunity to invest back into the community, and to continue to do what Chico does well – which is to create the spaces for people to stick around and gather, and shop and spend."The Meriam Park entertainment zone will be enclosed by Springfield Drive, Alcott Avenue, Notre Dame Boulevard and E. 20th Street.The Downtown Chico entertainment zone will span mostly from Highway 32 to Lost Park.Chico Chief of Police Billy Aldridge spoke with Redding Police and was informed they had zero problems with their entertainment zone.Chief Aldridge endorses the ordinance in Chico. freestar.config.enabled_slots.push({ placementName: "actionnewsnow-com_blox_yup-rectangle-one", slotId: "actionnewsnow-com_blox_yup-rectangle-one", targeting: { "pos": "yup-rectangle-one" } });
Real Estate Photography Business: Nathan Cool's 2026 Plan
Nathan Cool shares 15 years of real estate photography experience on rebuilding a sustainable business in 2026. Master skill-building, targeted marketing, full-service bundling, and pricing strategy to attract quality clients.
47 revelatory hours with Assassin’s Creed Black Flag Resynced
To review this month’s supposed remake of 2013’s Assassin’s Creed IV: Black Flag, I must first correct the record. Assassin’s Creed Black Flag Resynced isn’t a game about pirates (and assassins) in the 18th century Caribbean. Sure, sure, that’s what the trailers would have you believe. They’ve go their clips of Edward Kenway swinging his swords and steering his pirate ship into cannon-blasting combat against British frigates. Is Resynced truly a pirate game? Of the 47 hours I spent playing Resynced over the past few weeks, I will admit I spent maybe 44 (?) of them collecting plunder with Blackbeard, drinking rum with Anne Bonny and debating the pros and cons of the lawless pirate-run settlement Nassau with Benjamin Hornigold. I may in fact have spent dozens of hours sailing to remote islands, reading treasure maps, opening messages left in bottles, sinking the odd Man o’ War with a well-timed broadside, collecting sea shanties for my crew, befriending a pet monkey, and hunting whales. I am nevertheless neither so Gullible nor so Narrow-Minded as to call the magnificent Resynced a “pirate remake.” Oh no. Forget any reviews of Assassin’s Creed Black Flag Resynced you may have read. Forget what you yourself may have played, if you’ve spent any time with the game since its launch. What Assassin’s Creed Black Flag Resynced is really about I’m here to give you the scoop (spoilers for Resynced’s Animus menu lore, which many players are probably not going to see): Assassin’s Creed Black Flag Resynced, the new game whose development was led by Ubisoft Singapore, is set in the year 2096. It’s about a societal split, about revolution, about an old Assassin’s Creed adventure repurposed in the series’ distant future as propaganda or samizdat. It’s about the overheated future of 2096, essentially conquered by the series’ well-established nefarious Templar-run company Abstergo. (In this future, Abstergo is, among other things, remaking a 2013 pirate movie called Devils of the Caribbean, but this time in VR. The VR version will be backed by a marketing plan that involves AI influencers, a 10,000-avatar “metaverse premiere event” and that manufacturing of memes aimed at “50 million VR nodes.” See what I mean about Abstergo being evil?) Resynced is about a late 21st-century population mollified by the widespread use of Abstergo’s Animus devices which let people experience the lives of historical figures culled from “genetic memories.” It’s about an insurgent faction of Assassins. And it’s about a plan to wake the population into revolutionary fervor by showing them the memories of 18th century pirate Edward Kenway, who—as depicted in the original Black Flag and again in Resynced—gradually comes to an understanding about the Assassins of his day and their centuries old fight for freedom. Resynced is also about an AI developed within the late 21st-century Animus, called Ego. It has found a way to alter genetic memories, to create and show Animus users false ones. The game is about Ego’s efforts to tell the people experiencing Edward Kenway’s memories that Kenway was wrong, that fighting against order is folly, that we should crave a world where “compliance is rewarded with power.” Who are we in this game? We’re an unnamed Animus user in 2096 who experiences Kenway’s journey virtually. At four moments during Kenway’s exploits in the Caribbean our virtual jaunt can be interrupted for 10-15 minutes, as we explore Animus “rifts” where Ego explicitly tries to tell us how wrong Kenway was. None of this is what 2013’s Assassin’s Creed IV: Black Flag was about, of course. That was a different game, even if you also spent dozens of hours pirating as Kenway in that game, across missions and a map that’s been faithfully reintroduced and rebuilt for Resynced. The 2013 Black Flag was about you playing as an unnamed researcher newly hired in 2013 by Abstergo Entertainment, the video game development wing of the Templars’ evil-corp. In that game, you were assigned to use the Animus to dive into the genetic memories of Desmond Miles, a man who died in Assassin’s Creed III and who was descended from a long line of Assassins (and at least one Templar) whose adventures were featured across the prior AC games. In 2013’s Black Flag, your mission was to plumb the Edward Kenway experience for material that Abstergo could use in productions such as the motion picture Devils of the Caribbean, though the Templars had some ulterior motives for the assignment. Resynced is therefore not a remake of 2013’s Black Flag. It’s a sequel. It is a new game about a new exploration of Edward Kenway’s pirate/assassin journey, set 83 years after the framing sequences of the original game. Resynced provides a new narrative framework that, thanks to the concept of an AI that wants to alter historical memories, arrives with creative justification to tweak a now-classic 13-year old game. That makes Resynced, already a hot seller, a tantalizing hint of where Ubisoft could go with a line of Assassin’s Creed remakes. They could remake the first game, the Ezio games, even the recent ones set in ancient Egypt and Greece. And for each, they could not just modernize the graphics and controls but expand and alter their sequences of events to use them as reference points for a conflict set in the late 21st century, as rival factions try to weaponize historical memories. Game File is a reader-supported publication. To receive new posts and support my work, even when that work consists of ravings about Assassin’s Creed’s modern day plot, please consider becoming a free or paid subscriber. Subscribe A story most players will probably miss If you didn’t know any of this, I’m not surprised. If you played the game and still didn’t catch it, I’m not a bit shocked. If Ubisoft has no plans to do more of this, I won’t fall down. Almost all of what I’ve described is optional and missable in Black Flag Resynced. I nearly missed it myself, as I planned for a breezy playthrough of an old Assassin’s Creed favorite. Instead, I found myself in a 40+ hour hunt for the “real” story, buried deeper in Resynced than any gold-filled chest. The story of 2096 is Resynced’s meta-story, told in two remote pockets of the game: 1) four optional playable “rifts” that players may find as they proceed through Resynced’s pirate fantasy , 2) in dozens of text files tucked three menus deep in the game’s barely-interactive Animus hub. Assassin’s Creed games have almost always had a meta-story about people in the 21st century (usually matching the game’s release year) and their connections to the main history portions you play. Those meta-stories have always been squeezed into the margins, though seldom as severely and as, uh, graphiaclly simple, as in recent games. Back in 2013, the modern-day exploits of you as an Abstergo Entertainment employee were prominent. They were portrayed via first-person portions that occasionally interrupted the third-person Kenway experience and could be explored for hours, complete with their own missions, side quests and puzzles. Resynced’s 2096 story—of Assassin “Watchers” vs. Abstergo/Tempar goons, of rogue AIs, of panicking scientists, of a woman wondering why her Animus-addicted husband is muttering about Mary Read (“What does he mean by Assassins?”), of a fight for the population’s hearts and minds via varying interpretations of Edward Kenway’s life choices—is mostly told through unlockable text files. The files are interesting. Offered via diary entries, intercepted chats and news reports, they present varied perspectives of a world in crisis. One set works as a narrative puzzle as it reveals the Rashomonic interpretations of a massacre, or was that a successful Assassin hit? Another favorite reveals the rising bitterness of a person who, through Edward Kenway’s journey, now shakes at the ignored evil around him. One surmises that Ubisoft is averse to putting the Assassin’s Creed’s meta-story in the way of more marketable pirate playgrounds and ninja/samurai epics. Instead, we get a better-than-nothing text-in-menus approach introduced in 2025’s Assassin’s Creed Shadows. In Shadows, players unlocked the meta-story text files largely via time-gated missions that called on the user to kill X number of enemy type Y, clear three enemy castles, re-win a three-phase fighting tournament, and other grinds. Time restrictions on accessing these missions and unlocking the files meant it could take players months to access the full story in-game. But even in the most hardcore Assassin’s Creed hangouts, the fanbase instead seemed to throw up their hands rather than grind to keep up. In Resynced, Ubisoft has shown some mercy, diminishing the amount of new text files that are tied to timed grinds. Now, most of the text-based 2096 lore are associated with “data file” collectibles that players can find in the world. That includes a batch of written entries that explain a historical link between the feudal Japan era in Shadows and the piracy adventures in Black Flag. Players who explore a lot will find dozens of data files, though the game does not appear to offer any in-game tracker for finding each one. You just need to keep looking for them. As of this writing, I have most of them, but not all. I can’t find any full guide for them online. And even Ubisoft’s optional $5 microtransaction that reveals lots of items in-game does not appear to reveal the locations of the text files (at least the official description omits them from its collectibles list). That’s not a huge bother, because tracking the data files down compelled me to re-explore the waves and islands of Black Flag. That was a thoroughly pleasant task to do for the first time in a dozen years. I expect many players, though, will be content to wait for the files to be reproduced in an online AC wiki somewhere, the easier to read on a web page. It may not seem enticing to play a video game in order to gradually unlock pages of text to read. Why not, you may ask, just read a book, where they put the pages in order? For one, they’ve not tucked this latest installment of Assassin’s Creed’s meta saga in a book. I also enjoy the unordered delivery, the dawning comprehension of a story about 2096’s desperate people and questionable tech, which I glimpsed first at its middle, then the end, then the front, then other moments in between1. I am also enamored with the idea of the Assassin’s Creed games I’ve previously played, including Black Flag, being repurposed for an information war. The ideas in Resynced’s meta-story, which builds off characters and ideas in Shadows’ chunks of text, are strong. The potential of where they could go with it is exciting. As for the pirate stuff? Looks great, controls pretty well, is fun to play and oh so speedy in terms of how much of a good time you can have with each sit-down. It never gets old to chase a new shanty page across a rooftop, bombard a fort with upgraded mortars or use a diving bell to explore sunken wrecks (hats off to the team at Ubisoft Barcelona that worked on the underwater portions in Resynced; that team is now facing layoffs, such is the misery of modern gaming and oft-troubled Ubisoft). New pirate missions in Resynced involving new ally characters are brief, dramatic and add more to Edward’s story, even if the gameplay perks they provide barely enhance the gameplay. A new denouement for high-class pirate Stede Bonnet is affecting; a new hunt for Blackbeard’s treasure is a welcome extra moment. A new epilogue to hunt down a pirate killer, on the other hand, over-complicates Kenway’s character. The ending credits remain my favorite of any game I’ve ever played. Black Flag provides great source material. The revisit is well-made and a great sign of what could be. It is offered in a different wrapper that hints at an opportunity for more interesting remakes to come, should Ubisoft choose to pursue such treasures—and as we brace to resist or comply with an Abstergo future. 1 The messages that Edward Kenway finds in bottles tell another out-of-order story, one about a man reckoning with the strange memories and voices he’s heard in his head since he was a boy. That tale was also in the 2013 game and develops into one of Black Flag’s most compelling character arcs. In Resynced, it has lost its climax, because the bottle story previously paid off in the halls of the first-person Abstergo Entertainment, which is exclusive to the older game. An altered resolution, written by the 2013 game’s lead writer is fine, doesn’t invalidate the 2013 version, but makes for an inferior final note.
Vieu Launches The World's First "Business Graph", Built For Agents And Humans
SEATTLE, July 14, 2026--Vieu's Business Graph maps global business relationships, powering enterprise scenarios like sales, marketing, talent, fundraising, and partnerships.
NSF selects Rochester, New York, and Finger Lakes region as national laser innovation hub
The University of Rochester-led NSF STELLAR Engine launches with $15 million in federal funding over the next two years.
Columbus Marketing Experts Launches Specialized Web Development and AEO Upgrades to Stop Local Business Traffic Losses
Hilliard, OHIO, July 14, 2026 (GLOBE NEWSWIRE) -- The local search landscape has fundamentally fragmented. With the rapid acceleration of AI Ove...
Beauty Meets Entertainment: The Modern Marketing Play
Executives at E.l.f. Beauty, MAC Cosmetics, Liquid I.V., David Protein and Maybelline talk marketing integrations that work.
Small Business Technology News Roundup: Microsoft Makes A Major AI U-Turn
Microsoft gives users more AI control in Teams as AI coding, dictation and actors reshape business, while rising Google Ads costs push SMBs toward new marketing strategies.
How Beauty Brands Can Build Intuitive Customer Journeys
At The Business of Beauty Global Forum 2026, BoF’s Annabel Bolton sat down with Klaviyo’s vice president of product marketing Kelly Thacker to unpack the ever-evolving customer path to purchase, and how brands can future-proof their strategies for both discoverability and, ultimately, loyalty.
How to Bring More Data Science to YouTube and Creator Media
I am constantly writing about the challenge facing agencies and brands when in comes to YouTube. Is it TV? Social video? Search? Commerce? Do you fund it from all of those respective budgets, and measure it using all their respective metrics? Sean Odlum, Chief Product Officer at Tinuiti, says it may not make sense to try and “bucket'“ YouTube. “You kinda gotta treat it as its own thing,” he said. “Years ago, we had debates [along the lines of] ‘what is this?’ Ultimately we decided, it’s YouTube. It is hard to categorize because it is so protean.” Which ultimately means that almost every part of a media department or marketing group will likely touch YouTube in some fashion. And that it probably needs its own sets of metrics and measurement tools. At Tinuiti, that need has led the agency to develop the YouTube Intelligence Suite, which aims to help brands optimize YouTube campaigns while using all the traditional marketing tools they are used to, such as MMMs. “I wouldn’t say there is a YouTube playbook,” Odlum said. “[For media planners] there is this vast bubbling ocean, so where do you start?’ A lot of brands and agencies struggle.” “You don’t want to just brute-force it—spray dollars everywhere and eventually learn. You want to start intelligently and then learn iteratively.” The problem, Odlum and his team have found, is that “brands have largely defaulted into demand generation campaigns because they’re easier to measure.” However, “you can really build your own content ecosystem around these trusted experts.” Check out the full interview here: Thanks for reading Next in Media! Subscribe for free to receive new posts and support my work. Subscribe
M+C Saatchi North America Launches Entertainment Marketing Practice
Little Black Book, Former WME executive Jen Bacchus joins to build the agency’s new North American capability spanning talent strategy, entertainment partnerships, brand integrations and branded content
M+C Saatchi North America Launches Entertainment Marketing Practice, Taps Jen Bacchus to Lead
The former WME exec will report to Derek Goode as the agency expands its Sports+Entertainment offering
M+C Saatchi North America Launches Entertainment Marketing Practice, Taps Jen Bacchus to Lead
Former WME exec Jen Bacchus will report to Derek Goode as M+C Saatchi North America expands its Sports+Entertainment offering.
Right Angle Entertainment Names Todd Rossi as First-Ever VP of Marketing and Revenue
Right Angle Entertainment appointed Todd Rossi to a newly created VP of Marketing and Revenue role, the company's first. Rossi brings over 20 years of live entertainment marketing and revenue strategy experience.
Zoom to buy Seattle startup
Zoom has agreed to acquire an AI-powered marketing Seattle startup called Common Room.
From roller rinks to laundromats, this Bywater company builds memorable marketing experiences at big events
"Audiences wanted to touch grass again and build relationships with brands in a more realistic way and not just get hammered by digital trash."
Halon Entertainment completes management buyout
The company, which works across film, television, games, immersive entertainment and advertising, said the move follows a joint decision by Halon and NEP Group that independence would allow the business to focus entirely on its clients, employees and long-term growth.
Top Marketing and Business Leaders at Cannes Lions: Strictly Business
Leaders from NBCUniversal, IBM, State Farm, Autodesk and Coinbase talk trends on Variety's 'Strictly Business' podcast recorded during Cannes Lions.
Future of Marketing Briefing: Why Bose is building an entertainment company
Bose has a new entertainment division. Its cmo hasn’t used a creative agency in five years. The two things are related.
Are You Tracking These 5 Warehouse Metrics? If Not, Here's Why You Should Be.
Many leaders prioritize marketing, customer acquisition and sales channels to scale, but what they really need is hiding in plain sight.
Your First AI Policy: Six Burning Issues for Every Growing Business to Consider Before You Scale
AI is already part of everyday work at growing companies. Employees use it to draft emails, summarize documents, generate marketing copy, assist with
Urbanowski: Teamwork amplifies arts, culture and entertainment
THE ARTS WILL PLAY IN 2026! is a cooperative marketing program created to enhance San Jose’s branding and economy through the promotion of arts and cultural events and activities.
Meta names Denise Moreno as its new CMO
Denise Moreno, a marketing vet, is stepping into the role as Alex Schultz becomes Meta's first chief data officer.
Waynesboro offers new grants for local businesses
Waynesboro is offering new grants to help local businesses improve storefronts and boost tourism marketing efforts.
Creators aren’t just in marketing’s entertainment era. They’re driving it
How creators became the talent behind marketing’s entertainment pivot. Cannes didn't so much reveal that shift as rubber-stamp it.
Samsung hits restart with a viral marketing campaign ahead of the Galaxy Z Fold 8, Flip 8
Social media accounts were wiped; now the clues roll in.
Pilates Isn't Just a Workout Anymore. It's Becoming a Business Strategy.
Pilates has become the new marketing infrastructure, giving brands a trusted way to reach customers through shared experiences.
The Most Important Business Lesson From Cannes Had Nothing to Do With Advertising
The world's biggest advertising festival just made the case that creative thinking belongs in the boardroom, not just the campaign brief.
Ad Performance And Politics Steered Brand Dollars Away From LGBTQ+ Communities – But The Pendulum Will Swing Back
The current administration discouraged many brands and organizations from supporting and marketing to the LGBTQ+ community, including in June
I'm a stay-at-home mom of 2. My 4 side gigs help me pay off debt.
Lana Ng left her marketing job in 2023 to take care of her children. Now, her four side gigs help her not lose herself in motherhood.
Efzimfotase alfa demonstrated improvements in bone health in treatment-naïve pediatric patients with hypophosphatasia achieving median difference of 1.67 vs placebo in RGI-C Score at week 25 in MULBERRY Phase III trial
Positive results from the MULBERRY Phase III trial showed that efzimfotase alfa (ALXN1850), an investigational enzyme replacement therapy, demonstrated a statistically significant and clinically meaningful improvement in bone health in children (2 to
This Week’s Small Business Tech News: Apple Significantly Raises Their Prices
AI is reshaping small business IT, customer service and marketing. Learn why Microsoft agents, Apple price hikes and AI influencers matter to your business.
4 Marketing Lessons Every Business Can Learn From the 2026 FIFA World Cup
Nike, Adidas, Home Depot, and FIFA itself offer a powerful reminder: marketing success depends on far more than how much you spend.
Is 10,000 Steps a Day Actually Based on Science? Here's What the Research Says
The 10,000 steps target came from a 1960s Japanese marketing campaign, not clinical research. Here's what the evidence actually supports about daily step counts, mortality risk, and what a realistic goal looks like for most people.
Outdoor recreation study highlights economic challenges for Wyoming businesses
The report represents the first comprehensive study of the state’s outdoor recreation economy. Businesses ranked hiring, climate and marketing as top concerns.
Wilmer Valderrama Launches Social Media Marketing Company
Wilmer Valderrama‘s WV Entertainment has launched a social media marketing company WV Social House.
Teen Entrepreneurs Develop, Pitch T-Shirt Businesses at Neff College of Business
The RISE Into Business summer enrichment camp brought teams of high school students to campus to explore marketing, finance, accounting and other core business skills.
Republic Business Credit Promotes Hebert Seghers to Vice President, Marketing Manager
Republic Business Credit promoted Katherine Hebert Seghers to vice president, marketing manager. In this role, Seghers will continue to lead the company’s
Uh, Rockstar, Please Fix This Massive GTA 6 Lore Mistake
Here's 350 words or so about two revolvers featured in a single marketing image
How top CMOs from Gap, Duolingo are rewriting the marketing playbook
Top marketers argue that embracing authenticity, moving fast, and creative risks are the only ways to survive in a fragmented digital world.
Creator marketing works best when brands give influencers freedom
Savvy marketers are relinquishing more control to creators, YouTuber Adam W and Google's Sean Downey said at Business Insider's CMO Insider breakfast.
Polymarket allegedly faked trades. Chances are slim Trump admin investigates, says sports-betting attorney
A recent Wall Street Journal investigation found that the prediction market hired influencers to stage fake trades as part of its marketing campaign to attract U.S. users.
Opinion: We should restrict gambling marketing to protect youth
If we are going to permit online gaming and sports betting in our state, this is the least we can do to protect Michigan youth from misleading, coercive ads.
Opinion: We should restrict gambling marketing to protect youth
If we are going to permit online gaming and sports betting in our state, this is the least we can do to protect Michigan youth from misleading, coercive ads.
Creators take over Cannes Lions, advertising's biggest bash
Creators are descending on Cannes Lions, the ad industry's tentpole event, reflecting their increased importance in the marketing mix.
iPhone 18 Pro Release Date: How Apple Freezes Out Android Competition
With the launch of the iPhone 18 Pro, Apple will disrupt the marketing, distribution and adoption of Samsung, Google and the Android-powered competition.
XAPP Design Expands Charleston Digital Marketing Services As CEO Earns Honor
XAPP Design, Inc. (304-610-7406) has announced expanded digital marketing services for Charleston businesses seeking stronger online visibility,...
Potawatomi Ventures launches business program for Native entrepreneurs
Bwadwét Innovation Community is offering a new entrepreneurial training program for members of the Forest County Potawatomi, with classes ranging from marketing to legal readiness to financing.
Commentary: ‘Disclosure Day’ underscores a Hollywood marketing dilemma
From "Close Encounters of the Third Kind" to "E.T. the Extra-Terrestrial" and "War of the Worlds," a UFO-themed blockbuster from Steven Spielberg has long been a can’t-miss event, and last
AI lab Midjourney investing over $74M to launch whole-body ultrasound screening business
Radiologists, meanwhile, took to social media to criticize the endeavor, noting that the generative AI company lacks clinical evidence to back its marketing claims.
Balancing benefit and risk: Nisha Vora on the science of pharmacovigilance
As Safety Science Director, she works across both early development and post-marketing, ensuring that risks are anticipated, analyzed, and managed so treatments can reach patients responsibly.
MSI prices its latest handheld at $1,800 as exec says ‘it will be a tough year for us and the gamers’
There’s still potential for more price hikes, its marketing lead warns…
Doceree Recognized in the Gartner® Hype Cycle™ for Life Science Enterprise Technologies, 2026
/PRNewswire/ -- Doceree, the only healthcare marketing platform that can measure and adapt to the actual clinical intent of both physicians and patients, has...
Doceree Recognized in the Gartner® Hype Cycle™ for Life Science Enterprise Technologies, 2026
Doceree, the only healthcare marketing platform that can measure and adapt to the actual clinical intent of both physicians and patients, has been recognized as a Sample Vendor in the Trusted Conversational AI in Life Sciences profile for the Hype Cycle™ for Life Science Enterprise Technologies, 2026. For Doceree, this recognition reflects the growing role of Agentic AI in life sciences.
Requiem Creative Wins Multiple Golden Trailer Awards, Earns Clio Entertainment Honors, and Emerges as One of Entertainment Marketing’s Fastest-Rising Agencies
Rapidly growing entertainment marketing agency recognized across theatrical, streaming, television, gaming, music, and digital campaigns less than two years after launchLOS ANGELES, June 15, 2026 (GLOBE NEWSWIRE) -- Requiem Creative, the Los Angeles-based entertainment marketing agency operating within the Ramsey Theory Group portfolio, today announced a series of major industry accolades, including Golden Trailer Awards wins, Clio Entertainment finalist honors, and numerous nominations spanning
NWA Women in Business: Lisa Darling
Residence: Fayetteville Education: BBA, marketing and international business, Florida International University Professional background: Originally from Miami, Darling moved to Northwest Arkansas in 1995. Soon she joined Procter & Gamble thinking...
Why Marketing Feels Harder as Your Business Grows by Nathan Tayloe
At some point, most growing businesses hit the same moment. What used to feel straightforward starts to feel more complicated. Marketing takes more effort. Results feel less predictable. What once worked consistently begins delivering mixed outcomes. It is easy to assume something is broken. In many cases, nothing is. The business has simply reached a different stage. What Worked Before Starts to Lose Its Edge Early on, growth is often driven by a few things working well at the same time: Referrals are strong The value of the offering is clear The team is aligned Decisions are made quickly Marketing, in that stage, tends to feel easier because the business itself is easier to understand. As the company grows, that simplicity fades. The audience expands. Services evolve. New people join the team. More channels are added. More decisions are made across more touchpoints. Marketing is no longer communicating one clear story. It is trying to represent a more complex business. Complexity Creates Friction That added complexity does not always show up immediately. It builds over time. Messaging starts to drift. Different parts of the business describe what they do in slightly different ways. The website no longer reflects how the company actually operates. Sales conversations evolve faster than the brand. At the same time, more activity is introduced to try to keep growth moving: New campaigns More content Additional platforms More tools and reporting The volume increases. The clarity does not always keep pace. That is when marketing starts to feel harder. It’s Not a Lack of Effort Most teams respond to this stage by doing more. More output More meetings More adjustments More experimentation That effort is not misplaced. It is often pointed in the wrong direction. When the underlying issue is a lack of alignment, more activity tends to create more noise. Results become harder to interpret. Decisions take longer. Progress feels inconsistent. From the outside, everything looks active. From the inside, it feels less certain. The Real Shift As businesses grow, marketing becomes less about execution and more about alignment. The companies that navigate this transition well tend to refocus on a few fundamentals: A clearly defined audience A strong, consistent position in the market Messaging that reflects how the business actually operates Alignment between leadership, marketing, and sales When those elements are in place, execution becomes more effective again. Marketing does not necessarily become easier, but it becomes more consistent. A Different Kind of Discipline Growth introduces more opportunity, but it also demands more discipline. What worked when the business was smaller often cannot be scaled without adjustment. The systems, messaging, and decision-making that once felt intuitive need to become more intentional. That is not a sign of failure. It is a normal part of growth. Marketing feels harder because the business has become more complex. The solution is not to outwork that complexity. It is to bring clarity to it. The companies that do that well tend to regain momentum quickly. Those who do not often stay busy without seeing the same level of progress. — Learn more about how we help organizations align strategy, brand, and execution. Visit tayloegray.com, or reach out directly at nathan@tayloegray.com.
Pacers Sports & Entertainment launches retail media network
Pacers Sports & Entertainment, along with two partners, this spring launched the Fieldhouse Media Network, a digital marketing initiative.
He Went From $300,000 in Debt to Running a $1 Million Business. Now This Founder Is Taking His Model to America.
Brandon Willington is taking the lead generation system behind “Where U?” into the United States, following a breakout year that saw him named Marketing Entrepreneur of the Year.
Apple's Craig Federighi: Siri Won't Be Your AI Girlfriend
Apple software engineering chief Craig Federighi and marketing chief Greg Joswiak sat down for an interview with Mostly Human after during WWDC, discussing the iOS 27 Siri changes, Apple's take on AI, new child safety protections, and more. Apple set out to deliver an AI utility, not an AI companion. When asked whether users could create an AI boyfriend or girlfriend with the new Siri, Federighi said absolutely not.
Please I Beg of You Do Not Use “AI” In Your Business Communications
The other morning I was clearing out the multiple daily emails I get from scammers who have used “AI” to praise one of my books in order to get me to use their “marketing” s…
Marketing genius or own goal? Science World soccer ball free advertising for Adidas, FIFA
The giant soccer ball installed over the Science World dome in Vancouver has prominent Adidas and FIFA branding on it, even though neither organization paid into the project.
Entertainment Highlights: Marketing director makes directorial debut with ‘Circle Mirror Transformation’
Discover the transformation of J. Bailey Burcham's perspective on community theater as he directs 'Circle Mirror Transformation' at Parish Players.
Dozens of Employees Laid Off at Ubisoft San Francisco Offices
Ubisoft has laid off dozens of people at Ubisoft's San Francisco offices, which includes marketing and IT staff.
LinkedIn launches new effort in push to capture business advertisers
LinkedIn is aiming to burnish its position as a go-to platform for business advertisers with a new team of marketing experts that it expects to generate an annualized run rate of $100 million next fiscal year, a source familiar with the matter said.
AWS executive asked staff to recruit laid off Meta employees
AWS Chief Marketing Officer Julia White discussed efforts to fill open roles and curb attrition, according to a recording of the meeting.
Covington businesses worry about construction impacts as Brent Spence project moves forward
City leaders launch a $750,000 marketing campaign to support local businesses as new traffic changes and years of construction begin.
Baltimore City files lawsuit against Agora Companies over deceptive business practices
Baltimore City is suing a global internet marketing and supplements company, alleging that it targets people, especially the elderly, with deceptive business practices.
College of Business grad’s investment prowess leads to prestigious summer program at Harvard
Most undergraduate students do not manage $6.2 million in assets, but Dola Popoola is not most students. While completing her double major in finance and marketing, the Oregon State University Presidential Scholar and soon-to-be College of Business graduate also served as president of the Oregon State Investment Group, one of the top 25 student-managed investment funds in the nation. That experience helped cement her love of finance and taught her what it takes to be successful in the industry, she said.
From Classroom to Racetrack: How Charlie Baur is Building a Motorsports Career in a Business Discipline
Charlie Baur can trace his racing story back to a Christmas morning in Michigan — the kind that starts with snow on the ground and ends with a throttle in a kid’s hands. “I remember being 3 years old and then for Christmas that year, my parents had gotten me a 120 cc snowmobile,” Baur said. Long before sprint cars, he was a Michigan kid on snowmobiles, dirt bikes, four-wheelers and jet skis — and a regular at car shows and races with his family. Photo courtesy of Charlie Baur That early exposure became a calling. At 12, he sat in a sprint car for the first time and knew he’d found the next chapter. He started in quarter midgets, moved to go-karts, and the day before he turned 16 — one day shy of the minimum age required by track insurance — he made his first sprint car start after convincing officials to let him race. Five years later, Baur is still pushing forward, now racing sprint cars on both pavement and dirt while pursuing an automotive business education at Northwood University — with a clear-eyed understanding that motorsports encompasses more than what happens under the lights on Saturday night. “It’s a business,” said Charlie, a 20-year-old who calls Fenton, Michigan, home when he’s not at a racetrack or at Northwood’s residential campus in Midland, Michigan. Photo courtesy of Charlie Baur Racing is the product — but preparation is the job To the average fan, race day begins around dinner time. For a team, race day can be a 12-hour shift — plus the work that came before it. And Baur’s racing operation is a family affair. “The team is my parents and myself,” he said, explaining they own the cars, maintain equipment and manage the business side — from sponsor relations to budgeting. On race weekends, the core group includes Baur and his parents (Eric and Stefanie), plus a couple of additional hands (Alex Photiou and Robert Flannigan) who help with the intensity and pace of trackside work. That structure has shaped how he thinks about efficiency and professionalism. “We’ve always kind of had the mentality of we’re never working on the car for maintenance at the track,” he said. “Our goal is to do as little work as possible to the car because it should be ready when that car rolls out of the trailer to go racing.” That mindset shows up in routines: bolt checks, tire procedures, safety equipment and a repeatable process designed to limit errors. “Once I fire the car up and put my helmet on, that’s when it’s go time,” he said. “You can plan as much as possible for how the race is going to play out, but until you take the green flag … you don’t know how it’s going to go.” Photo courtesy of Charlie Baur First-generation driver, student of the game In racing, “first-generation” matters — and Baur wears that label with pride. “A lot of the drivers are third or fourth generation,” he said. “My family has never been in motorsports. So for me, we’ve always looked at it as we’re new to it and we want to be as different as possible. From a marketing standpoint, it helps us stand out.” It also pushes him to seek out mentors — especially veteran drivers who have seen every scenario, solved every problem and won in multiple eras. Baur credits accomplished driver Jason Blonde, a 10-time champion, for becoming his driver coach and helping him develop as a competitor. “To me, learning from Jason helps me because he has had lots of success and knows what to do,” Baur said. “You have to humble yourself and say, ‘I don’t know what to do; can you help me out?’” That willingness to learn extends off the track, too. Baur says one of his biggest challenges is not a mechanical limitation, but credibility. “It’s my age,” he said. “Some people won’t take me seriously because I’m so young. Even though … I do know what we’re talking about and have a general idea.” His answer has been to out-prepare, out-communicate and treat the operation like a real enterprise — because it is. Photo courtesy of Charlie Baur Northwood’s role: Turning passion into a plan Baur is majoring in automotive aftermarket management and pursuing an accelerated path that pairs undergraduate study with graduate work. He’s also exploring how to align his studies with motorsports-focused coursework as Northwood advances related programs and pathways. He sees the value clearly: motorsports needs business-literate professionals who understand budgets, sponsorship, marketing, operations and long-term strategy — and who can translate between the language of the shop and the language of the boardroom. That’s why his Northwood experience isn’t limited to the classroom. He has been involved with the Northwood University International Auto Show and serves as motorsports chair — a leadership role that demands outreach, contracts, coordination and a steady professional demeanor. “There’s so much outside work that makes the auto show successful that people don’t realize,” he said. “And it is truly student led.” He’s also participated in industry experiences through Northwood at major events such as AAPEX, SEMA and PRI, along with other automotive networking events — opportunities he describes as a fast track to understanding how business really gets done. “You learn a lot in the classroom,” he said. “But if you learn it and you can’t apply it to the real world, it loses its value. Or if you learn it and can apply it, but you don’t know anyone, it is still of no value.” In his words, Northwood helps him win because it “gives me the tools to succeed” — including flexibility and faculty support as he balances travel and racing commitments with academics. Photo courtesy of Charlie Baur Racing as an ecosystem — and a talent gap waiting to be filled Baur is blunt about what he sees across the motorsports world: a deep bench of experienced professionals, and not enough young talent entering the pipeline. “I go to car shows, I go to these different events, and typically … the average age is between 45 to 55,” he said. “There’s not a lot of young people going into the motorsports world.” That reality reinforces Northwood’s communications focus: positioning motorsports not as a narrow lane, but as a wide ecosystem of business careers — sponsorship, logistics, data, media, leadership, hospitality and innovation — with real demand for prepared graduates. It also shapes how Baur talks to younger students who love racing but aren’t sure what their future looks like. “If you have a passion for motorsports, there’s gonna be a spot for you somewhere,” he said, emphasizing that driving is only one of many career paths — and that local tracks and hands-on experience are often the best first step. But if someone is interested in driving as a career path, it will take a team to make that happen. Baur’s team includes Stahl’s Motors and Music Experience, Rhino Racing, Randy Wise Buick GMC Chevrolet, Western Michigan Fleet Parts, Mother’s Polish, Schaeffer’s Oil, Hepfner Racing Products, Ameriguard Storage Centers, Justice Brothers, Race 1 Wraps, TBM Brakes, Behind Your Design, CharlieBaur.com and Northwood University. “There are so many people who invest not only in myself but in my race team and who believe in us to succeed,” he added. Pictured: Charlie Bauer’s sprint race car. Looking ahead: A headline worth chasing Ask Baur to imagine 2035, and he’ll give you two answers — one dream, one blueprint. “In a perfect world,” he said, “winning the Indy 500.” Realistically, he wants to build a life where business ownership and racing reinforce each other and where he can pay forward the help he has received by mentoring younger drivers, especially those trying to break into motorsports without a family legacy. “When I retire from full-time racing, I want to be able to provide the same opportunities that were presented to myself to the next generation of drivers,” Baur said. “I know how difficult it is to get your foot in the door.” For now, the focus is simple: keep building the operation, keep learning the business, and keep showing up prepared — because in sprint car racing, as in life, process matters. And once the helmet goes on? “It’s go time,” Baur said. Photo courtesy of Charlie Baur Learn more Students interested in motorsports careers — whether in competition, team operations, marketing, finance, sponsorship, data, or management — can explore opportunities through Northwood University’s Center for Automotive and Mobility Studies. For Charlie Baur’s latest motorsports adventures, follow Charlie_Baur and Charlie Baur Racing on social media. To learn more about Northwood’s Bachelor of Business Administration in Automotive and Mobility Studies and motorsports management concentration, visit www.northwood.edu/programs/automotive-mobility-studies/. Photo courtesy of Charlie Baur Pictured: Charlie Baur at Butler Motor Speedway on May 31, 2026. Share this page
Steve Rao: The AI revolution must include Main Street
Whether it is a family-owned manufacturer exploring automation, a local retailer adopting AI-powered marketing tools or a startup building the next generation of innovative products, small businesses will be among the primary beneficiaries — and users — of AI.
International business students share their experience at Lynn
At Lynn University, international business students learn business analytics, global marketing, cross-cultural communications and more to pursue a wide…
UMW College of Business Celebrates Alumni Achievement at Annual Awards
byWith a solid foundation in finance, marketing and management, University of Mary Washington business graduates go on to careers in executive leadership, entrepreneurship and public service.At the annual College of Business Alumni Awards – held in Woodard Hall during Reunion Weekend – Mary Washington honored grads who have excelled in their professions, from founding supportive […]
Herkimer College names communications director
Herkimer County Community College has appointed Steve Boucher as director of marketing and communications following years of service as faculty and department chair.
The Sports-Entertainment Icon Finding a New Generation of Fans (HBBIP #138)
How the WWE has leveraged creator marketing to advance its current stars and maintain cultural relevancy.
Nike’s Reset Under Elliott Hill Tests Core Sports And Investor Patience
Nike (NYSE:NKE) has launched an operational and brand reset under returning CEO Elliott Hill. New companywide programs, including "Win Now" and "Sport Offense," aim to refocus on core sports categories and refresh Nike's market approach. The reset includes renewed attention to wholesale partners, core product franchises, and updated marketing to athletes and everyday consumers. Nike, trading at $42.98, is undertaking this reset after a long period of weak share price performance, including...
ProBiotix Health targets long-term women’s health beyond menopause symptom support
Women’s health research is growing, and scientists are learning that supporting consumers through menopause means going beyond addressing symptoms. Cellan Davies, head of marketing at ProBiotix Health, tells Nutrition Insight which menopause-support ingredients and formulation approaches are gaining the most traction within women’s health.
Bellevue-based T-Mobile wants to sell a lifestyle, not just wireless
The second-largest U.S. carrier's distinctive marketing strategy offers exclusive access and perks that aren't typically associated with wireless service.
Evaluating Expand Energy (EXE) After Business Shift And Barclays Downgrade
Analyst downgrade meets business reset at Expand Energy Expand Energy (EXE) is back in focus after the company outlined a new emphasis on gas marketing and commercial optimization, while Barclays downgraded the stock, highlighting a weaker gas outlook and fewer clear near term catalysts. See our latest analysis for Expand Energy. At a share price of $92.07, the stock has fallen about 15% to 20% on a 3 month and 1 year share price basis, while 3 and 5 year total shareholder returns remain...
Control Resonant Developer Remedy Admits Packed September Release Window 'Is Challenging,' but It Has a Plan
Remedy will support Control Resonant with "by far" the studio's biggest marketing campaign to help it stand out in "challenging" September release window.
University of Miami launches Master of Science in Marketing
The University of Miami Patti and Allan Herbert Business School is making its mark on graduate marketing education with the launch of a STEM-designated Master of Science in Marketing, designed to prepare students for a rapidly evolving field shaped by analytics, digital innovations, and emerging technology.
Mexicana Emprende Program helps women grow business acumen
Through thirteen required lessons, participants learn foundational business concepts, including financial management, operations, marketing, and strategic planning.
Provident Entertainment Promotes Two
Provident Entertainment has promoted John Loessy to Senior Director, Marketing, and Josh [...]
SFA business students gain global edge through immersive study abroad tour of Spain and Portugal
NACOGDOCHES, Texas –– Nearly 50 students from Stephen F. Austin State University’s Nelson Rusche College of Business participated in an intensive, faculty-led study abroad program in Spain and Portugal May 10-21.Led by Dr. Matthew Lindsey, chair of the Department of Management and Marketing, and Dr. Mikhail Kouliavtsev, chair of the Department of Economics and Finance, the experiential learning trip bridged classroom business theory with real-world international operations across the Iberian Peninsula.
How CMOs can align marketing with real business outcomes
CMOs must reclaim their role as enterprise growth leaders by connecting marketing to business outcomes, proving impact, and embracing AI and analytics.
Pinned SEO Expands Nationally as a Leader in Google Business Profile Ranking and AI Search Optimization
Businesses across the United States are turning to Pinned.co for Google Maps rankings, AI Search Optimization, and long-term organic growth. VANCOUVER, WA / ACCESS Newswire / June 1, 2026 / Pinned SEO, a nationally recognized digital marketing agency ...
Paradigm Health Implements New Clinical Trial Solution to Support Observational Study Presented at ASCO
/PRNewswire/ -- Paradigm Health today announced its role in the execution of a multicenter, hybrid, observational post-marketing commitment study in the United...
Happy Harry's RibFest brings heat to summer entertainment lineup
“It’s probably our strongest four nights of entertainment," said Fargodome Director of Marketing & Sales Sarah Dykema.
Why dayclubs make millions for Las Vegas hotel-casinos
The venues are part of a broader recalibration in Las Vegas hospitality, where daytime entertainment has evolved from a seasonal amenity into a near-continuous revenue stream with its own marketing...
PNC Business Credit Promotes Elizondo to Western Division Executive
PNC Business Credit promoted Carlos Elizondo to Western division executive, where he will oversee all marketing and portfolio activity across the Western
Entertainment Marketing Firm Create Promotes Jonathan Gitlin to CEO
The company worked on campaign for 'Sinners,' 'Tron: Ares,' 'Only Murders in the Building,' and 'Lilo & Stitch,' among others, and has 16 nominations going into Thursday's Golden Trailer Awards.
NYC Health + Hospitals’ NYC Care Program Launches “Light The Way” Citywide Public Awareness Campaign - NYC Health + Hospitals
New York, NY — NYC Health + Hospitals’ NYC Care program today announced the launch of a public awareness marketing campaign to encourage
College Sports Recruiting App Takes Top Prize in Spring 2026 Bluejay Tank Competition
Elmhurst University marketing major Joseph Liebrandt '27 recently took first place in the Spring 2026 Bluejay Tank competition for his Recruit Match app, aimed at linking high school athletes with college coaches.