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Madonna opens starry 2026 MTV VMAs, LISA wins first award: What to know about the show
Madonna opened the starry 2026 MTV Video Music Awards. She was joined by her recent collaborators Sabrina Carpenter and Charli xcx. LISA won the first award for best pop. Later
The best and worst moments from the 2026 MTV VMAs
The iconic MTV awards show brought out music’s biggest names for its 42nd annual ceremony.
Meet Sienna Spiro, the rising star bringing ‘60s style to the MTV VMAs
Spiro will mark yet another milestone when she takes the main stage at the 2026 MTV VMAs for her debut performance.
Taylor Swift Receives Inaugural Artist Director Honors at 2026 MTV VMAs as She Thanks Fans for Making Directing ‘So Rewarding’
Swift went on to premiere her new music video for “Patient Zero”
No, Xbox didn't pay $400 million for Hideo Kojima's 'PHYSINT'
A new rumor going around this weekend has put Xbox's investment in Kojima Productions way above the real figure. But it remains to be seen just how spendy the projects will end up being.
Taylor Swift premieres music video for ‘Patient Zero’ at the VMAs
Dakota Johnson and Colin Farrell star in this track off the encore edition of Swift’s 12th album, “The Life of a Showgirl.”
What to expect at Sunday’s MTV Video Music Awards
Swift, Madonna, Grande, Mars and Carpenter are also nominated for Artist of the Year along with country singer Morgan Wallen.
Move over, Beyoncé: Taylor Swift to become the most awarded artist in VMAs history with inaugural Artist Director Honors
Taylor Swift will receive the first-ever MTV VMA Artist Director Honors, adding another milestone to her awards show legacy.
The MTV VMAs Are Here With Taylor Swift Making History and Madonna Leading the Nods: How to Watch
NEW YORK (AP) — The 2026 MTV Video Music Awards are here and Swifties, it looks like the night is already yours. Earlier this week it was announced that Taylor Swift will receive the inaugural Artist Director Honors, becoming the most awarded artist in VMA history. Swift is currently tied with
Here’s why the 2026 MTV VMAs were delayed
The annual awards show was set to start at 7:30 p.m. ET/4:30 p.m. PT with a performance by Madonna.
Madonna Sparks Health Concerns After VMAs as Sources Claim She Was ‘Wobbling Back and Forth’—‘Everything Seemed to Unravel’
The singer also reportedly "looked flushed and fuzzy."
Teyana Taylor’s Transparent 2026 VMAs Look Featured a Plunging Neckline and Dramatic Details
Teyana Taylor turned heads on the 2026 MTV VMAs red carpet in a transparent black look with a plunging neckline. See photos here.
Madonna opens the VMAs tonight with a record-tying 13 nominations. No one has ever made a comeback quite like this.
Madonna opens tonight's MTV VMAs with 13 nominations, tying Lady Gaga's single-year record, 27 years after her last win.
MTV VMAs 2026 Winners List: Madonna Dominates, Taylor Swift Wins Special Honor
It was like 1998 all over again. Madonna won six Video Music Awards that year for Ray of Light. Flash forward to tonight, and the pop icon won seven awards, including Artist of the Year, for Confessio...
The MTV VMAs are here with Taylor Swift making history and Madonna leading the nods: How to watch
The 2026 MTV Video Music Awards are here and Taylor Swift is set to make history.
Taylor Swift turned up, Madonna let loose and everybody smoked: The 2026 MTV VMAs, from every angle
The 2026 VMAs gave us a Madonna and Sabrina Carpenter collab, a football-related delay and ... smoking rock stars.
The MTV VMAs are here with Taylor Swift making history and Madonna leading the nods: How to watch
The 2026 MTV Video Music Awards are here and Taylor Swift is set to make history.
Madonna leads 2026 MTV Video Music Awards nominations, followed by Taylor Swift
Madonna leads the 2026 MTV Video Music Award nominations. The network announced the nominations Tuesday. The pop icon has 19 competitive MTV VMA wins to her name. She also won
The Fierce Battle For Kids’ Eyeballs...Plus Two “Devils” Face Off
(Welcome to my weekly streaming ratings report, the single best guide to what’s popular in streaming TV and what isn’t. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. If you were forwarded this email, please subscribe to get these insights each week.) During the week of this report, Spider-Man: Brand New Day hit theaters and went on to become one of the biggest films of all time. So, you know what that means! It’s time for a poll! Recently, Project Hail Mary came to Prime Video and became a top five film for them, but didn’t smash streaming records, a feat I cautiously thought it could accomplish. Can Spider-Man 4 do better? To set the stakes, some of the biggest films of all time do just okay on streaming. Wicked, Top Gun: Maverick, and Barbie come to mind... But unlike those films, Spider-Man: Brand New Day is a Sony film which means it’s headed to Netflix, the world’s largest streamer. Now, per friend of the newsletter and my go-to Netflix expert, Kasey Moore of What’s on Netflix, Sony films usually appear on Netflix 120 days after they premiere, which means Spidey 4 would land on Netflix on, checks notes, 28-November, one of the two biggest streaming weekends of the year! But Sony occasionally delays its biggest hits for a bit longer, to give them more time to make money on PVOD, so Spider-Man: Brand New Day might not swing onto Netflix until late December or even February 2027. Loading... Okay, on to this week’s issue. Since The Super Mario Galaxy Movie made its way to Peacock, I’m looking at the true workhorse of streaming viewership: kids films. And the surprising film that bested most Netflix animated movies. All that, plus Hulu has a new show that might be a hit (for them…?), two “Devils” square off on streaming, Zendaya tries to find some streaming magic, Netflix’s I Will Find You continues to do well, House of the Dragon tries to break into the season three top ten, some big NBC sports and summer programs, what friendly neighborhood Spider-Man character actually generates the most viewership on streaming, all the flops, bombs and misses, and a whole lot more. Let’s dive right in! (Reminder: The streaming ratings report focuses on the U.S. market and compiles data from Nielsen’s weekly top ten viewership ranks, Luminate’s Top Ten Data, JustWatch and Reelgood interest data, Samba TV household viewership, company datecdotes, Netflix hours viewed data, Google Trends, and IMDb to determine the most popular content. While most data points are current, Nielsen’s data covers the weeks of July 27th to August 2nd, 2026. You can find a link to my terminology here.) Subscribe Film - As The Super Mario Galaxy Movie Hits Peacock, How Have Kids Films Fared in 2026? Like Mario hopping on a Koopa, The Super Mario Galaxy Movie landed on Peacock on 30-July. (Yeah, I kinda forced that Mario reference.) How did it do? Great, just like the first film. It got 13.0 million hours on its opening, and that’s good enough to take second place among Peacock films on the Nielsen charts all time: As I mention all the time, Peacock just isn’t the world’s biggest streamer—in fact, nowhere close—so its films struggle to put up numbers like Netflix (or even Prime Video and Disney+). So this is a solid debut for that streamer. And as we saw last time, The Super Mario Bros. Movie had a HUGE second life on Netflix when it moved streamers. This chart doesn’t even show how long the first Mario lasted on Netflix: a whopping, KPop-esque 31 weeks. For NBCUniversal, though, the big win was the second Mario movie grossing $429 million in America and over $1 billion globally. But yeah, to add a very strong streaming performance only makes its success even greater. Illumination pretty clearly has another hit franchise on their hands. This is a good time, though, to check in on kids films so far in 2026. We’ve had a few big, big titles, a rare Netflix success, and some disappointments. Let’s start with the top animated films since November of 2025, over their first four weeks on the charts, along with a few of the “best all time” animated films: (As a reminder, if a film doesn’t make the Nielsen top ten lists, I don’t have data for it, so it gets a “zero” in terms of viewership. Now, it had some viewership, but I don’t know what it is, so it gets a zero.) I added a few titles to get an idea of what the best of the best looks like in terms of animation. And you can see, through four weeks, Zootopia 2 can now claim “one of the biggest streaming films of all time” titles. GOAT too did surprisingly well, besting Netflix’s biggest films (Swapped and In Your Dreams) through four weeks. When I’ve talked about how films can have varying performances on streaming compared to their box office, this is what I mean. Goat just managed to gross even $103 million at the box office—so it’s popular, but just barely—but did very well on streaming. Of course, what set Encanto and KPop Demon Hunters apart from the rest was their absolutely insane longevity. Here are the kids film charts through eight weeks to show that: And really KPop Demon Hunters just kept going, and no 2025 or 2026 kids films have had that sort of longevity. I can’t wait to see the sequel in theaters. Film - Two Devils and a Drama As I wrote last week, in the past, theatrical-first film flops weren’t eligible for “Miss of the Week” or “Miss of the Year” honors/dishonors, but since so many more films go to theaters first these days, I’ve made them eligible now! But it’s complicated. You see, this is a Streaming Ratings Report, emphasis on streaming, which makes analyzing this week’s two biggest streaming misses—The Drama on HBO Max (A24’s dramedy starring Zendaya and Robert Pattinson) and Prime Video’s The Devil Mouth (a killer shark movie starring young attractive people)—somewhat tricky. The Drama isn’t eligible for Luminate, but The Devil’s Mouth only had 1.5 million hours in its first week: The Devil’s Mouth notched 5.2 million hours according to Nielsen. Meanwhile, The Drama missed the charts entirely. Not great! But Prime Video is a much bigger streamer than HBO Max. That said, HBO Max titles are on Prime Video, but I think Prime Video prioritizes their original/exclusive titles, which helps boost their viewership. Complicating this further, The Drama made $48 million in the US—while A24 sells foreign distribution; the $57 million of overseas grosses helps A24 sell overseas rights for money in the future—off of a $28 million budget (which seems low for Zendaya and Pattinson, so they might have backend). The Devil’s Mouth, though, had zero dollars at the box office. The other stats for The Devil’s Mouth are bleak, and by “bleak”, I mean horrendous: a 4.7 on 15K reviews on IMDb (yikes) and a 46 on Metacritic (double yikes). The Drama, though buzzy online, only has a solid (but far from elite) 7.1 IMDb score on 121K reviews and a 59 on Metacritic (which is far, far lower than I’d have guessed). So which film is the “Miss of the Week”? I’m giving it to The Devil’s Mouth for one simple reason: it’s a horror film. And almost all horror films, even poorly reviewed horror films, should get a shot in theaters to at least try to recoup some of their budgets. The Drama made money at the box office and The Devil’s Mouth didn’t. It’s just like the situation last issue with Obsession and Masters of the Universe. Sure, Obsession didn’t pop on the streaming charts, but at least it already made it money at the box office. And as we’ve been seeing for years now and we’ll see all fall, theatrical films just do better on streaming. After all, the big “devil” winner this week was actually The Devil Wears Prada 2 with 14.8 million hours according to Nielsen. That’s right, The Devil Wears Prada 2—one of the box office success stories of May—came to streaming and parlayed its $220 million box office into 14.8 million Nielsen hours. Disney also put out a datecdote that it had 15.2 million “views” globally in five days, but again we don’t have a lot of great context for what that means. Here’s how it stacks up to other Hulu films, since I’m categorizing this mainly as a Hulu title (though it was also on Disney+): Share Quick Notes on Film We’re just getting started with this issue, but the rest is for paid subscribers of the Entertainment Strategy Guy, so if you’d like to find out… Whether Hulu has a new hit show on its hands... The top first and third seasons of all time and which shows are climbing those charts… What version of Spidey is the most popular... What sport and TV show are performing better on NBC than the NBA... All the flops, bombs and misses... ...please subscribe! We can only keep doing this great work with your support. Coming Soon! Next week, wow, things stay so busy. One of streaming’s biggest shows of all time, Ted Lasso, returns along with new YA-ish shows from Hulu (The Shards, from Ryan Murphy) and Prime Video (Sterling Point). The Challenge moves to Paramount+, plus My Life with the Walter Boys returns to Netflix and Futurama returns to Hulu. And Netflix has a new horror film, The Last House. Lots to talk about! All month, things stay busy. We’re talking Reacher on Prime Video! Outer Banks and Tires on Netflix! Lanterns on HBO Max! UFC 330 on Paramount+ and the MLB Field of Dreams game on Netflix. And a ton of smaller films come to streaming. Long term, the VMAs are back on 27-Sep! I feel like I haven’t heard much about this show in past years, but I’m seeing more news coverage and buzz for this show than in past years. I’m curious to see how it does.
2026 awards calendar: When are the Emmys, VMAs, CMAs and more?
The Emmys and MTV Video Music Awards arrive in September, followed by the Billboard Latin Music Awards, Daytime Emmys, Latin Grammys and CMA Awards.
STAAR Surgical Appoints Andrew Pilon, OD, as Vice President of Business Development
LAKE FOREST, Calif.—STAAR Surgical Co. (NASDAQ: STAA), a leader in phakic intraocular lenses (IOLs) with its EVO family of Implantable Collamer Lenses (EVO ICL), has appointed Andrew Pilon, OD, as vice president of business development, which is a new position, the company told VMAIL. Dr. Pilon will report to Warren Foust, STAAR’s president and CEO, and work closely with the company’s senior leadership team to capitalize on opportunities that support STAAR’s innovation strategy and expand its product portfolio, according to the announcement from the company.
Madonna reunites with ex-boyfriend, ‘Justify My Love’ star Tony Ward, at VMAs after MTV banned their sexual music video
Ward dated Madonna, whose “Justify My Love” music video was banned by MTV for sexually suggestive material.
Nirvana is awarded the 2026 Video Vanguard Award: What to know about the MTV VMAs
Nirvana was awarded the 2026 Video Vanguard Award at the starry 2026 MTV Video Music Awards. Madonna opened the show and was joined by her recent collaborators Sabrina Carpenter and
Here’s why the 2026 MTV VMAs were delayed
Here’s why the 2026 MTV VMAs aren’t on yet, and why the annual MTV awards show is delayed on the network and CBS.
Travis Kelce Is Not Attending the 2026 VMAs with Wife Taylor Swift: Here’s Why
The 2026 Video Music Awards will air on CBS, simulcast on MTV and stream on Paramount+ on Sunday, Sept. 27
Snoop Dogg brings the VMAs back to Los Angeles as host for Sept. 27 show
The MTV Video Music Awards are returning to the West Coast with Snoop Dogg as host | WWL
See All the Stars Arriving on the Red Carpet at the 2026 MTV VMAs
Snoop Dogg hosts the 43rd edition of the iconic music awards show, airing live from Los Angeles on Sept. 27
AP Entertainment SummaryBrief at 11:28 p.m. EDT
Taylor Swift becomes most-awarded artist in MTV VMAs history, dedicates top prize to Dolly Parton
Snoop Dogg brings the VMAs back to Los Angeles as host for Sept. 27 show
The MTV Video Music Awards are returning to the West Coast with Snoop Dogg as host.
Here’s Why Travis Kelce Isn’t Going With Wife Taylor Swift to the 2026 MTV VMAs
Taylor Swift is attending the 2026 MTV Video Music Awards without her husband Travis Kelce. The Kansas City Chiefs tight end, 36 — who tied the knot with Swift, 36, over the July 4th weekend at Madiso...
2026 VMAs: How to watch live tonight, who's performing, full nominations list and more
You don't need MTV to watch! Here's how to tune in live to this weekend's star-studded show.
Madonna Is Opening the VMAs for the First Time in 23 Years
The Queen of Pop is the most-nominated artist of the night
Cuban president accuses US of 'political genocide' on anniversary of revolution
Cuban President Miguel Diaz-Canel issued a sharp condemnation of Washington's oil embargo and hardened sanctions in a speech on Sunday, calling the policy of U.S. President Donald Trump's administration "political genocide."
Taylor Swift broke Beyoncé's VMAs record, bringing home 3 new awards
Swift also received the first MTV VMA Artist Director Honors.
2026 MTV VMAs Winners List
A complete list of VMAs winners for the 2026 awards, including Madonna, Taylor Swift and Sabrina Carpenter
Madonna is the most-nominated artist at this year's VMAs. No one has ever made a comeback quite like this.
It's been 27 years since Madge won a VMA. That's likely to change on Sunday night.
How to Watch the 2026 MTV VMAs
Find out where to stream live, who's performing, who's nominated, who's hosting and more.
Taylor Swift becomes the most-awarded artist in VMA history. How she broke the record
Taylor Swift made MTV Video Music Awards history at the 2026 ceremony, becoming the most-awarded artist in the show's history.
MTV VMAs 2026: Everything to Know About the Show
The 2026 Video Music Awards will air on CBS, simulcast on MTV and stream on Paramount+ from the Peacock Theater in Los Angeles on Sunday, Sept. 27
AP Entertainment SummaryBrief at 12:25 a.m. EDT
Taylor Swift becomes most-awarded artist in MTV VMAs history, dedicates top prize to Dolly Parton
The MTV VMAs are here with Taylor Swift making history and Madonna leading the nods: How to watch
The 2026 MTV Video Music Awards are here and Taylor Swift is set to make history | KYW Newsradio
Will Travis Kelce make it to the 2026 MTV Video Music Awards? Here's what we know
Will Travis Kelce make it from the Chiefs game in Miami to the 2026 VMAs to support his wife, Taylor Swift? Here's what his Sunday schedule looks like.
Biggest VMAs moments, from Madonna's performance to Taylor Swift's new record
Whether honoring the past with an accolade for Nirvana or christening the vocal spitfire Raye, the MTV Video Music Awards crisscrossed demographics and genres while sparking a few notable moments.
The Wackiest And Wildest Looks From The VMAs Red Carpet
From Lady Gaga’s legendary meat dress to live animals, the VMAs red carpet is home to some of the most outrageous pop culture moments.
Taylor Swift Confirms She’s ‘Patient Zero’ In VMAs Music Video Debut
Fans had been parsing the singer’s social media for clues and coming up with theories for days leading up to the ceremony.
How to Watch the 2026 VMAs Red Carpet, Plus 2025 Winners and 2026 Predictions
Madonna opens the 2026 MTV Video Music Awards in Los Angeles. Here is how to watch the red carpet and ceremony, who won in 2025, and which nominees could win this year.
VMAs producer confirms idea for new award ‘came from external’ influence
The MTV Video Music Awards is handing out its first-ever VMA Artist Director Honors to Taylor Swift on Sept. 27.
Madonna wins 7 VMAs — her first in 27 years. No one has ever made a comeback quite like this.
Madonna opened Sunday's MTV VMAs with 13 nominations, tying Lady Gaga's single-year record.
See Every Celebrity Arrival on the VMAs 2026 Red Carpet
Each look is more head-turning than the next.
You can get an unlocked Google Pixel 11 for as little as $99 at Best Buy (sort of)
Best Buy's Pixel 11 preorder deals are no joke.
George Michael honored at VMAs by Raye, Sombr, Teddy Swims
George Michael and MTV were synonymous in the ‘80s with both his solo work (those “Faith” jeans!) and Wham! (that “Wake Me Before You Go-Go” neon!).
Madonna opens starry 2026 MTV VMAs, LISA wins first award: What to know about the show
Madonna opened the starry 2026 MTV Video Music Awards. She was joined by her recent collaborators Sabrina Carpenter and Charli xcx. LISA won the first award for best pop. Later
Southport fire chief files lawsuit against Novant Health after mother’s fatal fall
Southport Fire Chief Charles Drew has filed a wrongful-death suit against Novant Health, alleging lapses in care led to his mother’s fatal fall and brain bleed.
A Dolly Parton tribute, Madonna performs, LISA wins: What to know about the 2026 MTV VMAs
Madonna opened the starry 2026 MTV Video Music Awards and was joined by her recent collaborators Sabrina Carpenter and Charli xcx. LISA won the first award for best pop. Kacey
Senate blocks measure requiring report on Israeli violence in West Bank
Nearly all Senate Democrats voted to require the State Department to report on Israeli settler violence in the West Bank.
MTV VMAs 2026 nominations: Full list as Madonna, Taylor Swift lead the pack ahead of tonight's show
This year's Best New Artist race is also heating up, with divisive pop-country nepo baby Stella Lefty and English vocal powerhouse Sienna Spiro among the evening's buzziest nominees.
Taylor Swift and Dakota Johnson were besties onstage, plus a buzzy ‘Off Campus’ reunion: Here’s what caught my eye during the VMAs
Risqué fashion choices, historic wins, onstage reunions and a slate of top-notch performances. What more could you want from the VMAs?
Madonna Will Open The 2026 VMAs Tonight: How To Watch
Paramount has confirmed Madonna will open the ceremony, marking her first live VMA appearance in over two decades.
Rare country performance set for MTV VMAs as show reveals Dolly Parton tribute led by huge genre star
The MTV VMAs typically don’t feature country music on the main show, though a huge country star will tribute Parton after the icon’s death.
MTV VMAs 2026 Red Carpet: Orville Peck, Chloe Bailey, JoJo & More
From YouTube to the red carpet, MTV is celebrating another year of music video greatness. On Sunday, the 2026 MTV Video Music Awards got underway at the Peacock Theater in Los Angeles, where Snoop Dog...
Taylor Swift Confirms She’s ‘Patient Zero’ In VMAs Music Video Debut
Fans had been parsing the singer’s social media for clues and coming up with theories for days leading up to the ceremony.
Taylor Swift debuts ‘Patient Zero’ music video at VMAs starring Dakota Johnson and Colin Farrell
The pop star and actress play women who have dated the same man — who secretly poisoned both of them the whole time.
VMAs 2026 Red Carpet: All the Fashion and Looks
The 2026 MTV VMAs are in full swing, and music’s biggest stars are showing up and out on the red carpet. Hosted by Snoop Dogg, this year’s Video Music Awards promises audiences a jam-packed program, i...
Radformation Receives USFDA 510(k) Clearance for OptiPlan Automated VMAT Planning
NEW YORK--(BUSINESS WIRE)--Sep 21, 2026--
VMAs 2026 Tally Biggest Audience Since 2015 With 8.4 Million Viewers on CBS and MTV
MTV’s Video Music Awards returned to Los Angeles with a bang, bringing in its biggest audience since 2015.
Taylor Swift Just Teased the 'Patient Zero' Music Video and I Think It Confirms *This* Theory
Taylor Swift announced that she'd be premiering a new music video, "Patient Zero," a the VMAs this weekend. Here's why I think it points to this long-standing theory.
Nirvana is set to receive this year's VMAs Video Vanguard Award. Could someone like Kurt Cobain still become a star today?
Cobain seemed to resist and even resent his own success. It was a struggle that played out on MTV.
Best and Worst Moments of the 2026 MTV VMAs: Madonna Slays Opening Performance and More
Snoop Dogg hosted the 2026 MTV Video Music Awards on Sunday, September 27, where Madonna, Taylor Swift and more stars were honored
2026 MTV VMAs red carpet: The best, boldest and most 'wait, what?!' outfits, from Belmont Cameli's Canadian tuxedo to Sombr's sexy skunk
Presenting the MTV VMAs' most stylish — and, OK, out-there — red carpet looks.
Madonna packs MTV VMAs comeback performance with surprise A-list cameos: See who joined the pop icon on stage
“Bring Your Love” duet partner Sabrina Carpenter, “Danceteria” remix collaborator Charli XCX, and many more joined Madonna for her first VMAs set since 2003.
David Oyelowo brings revamped ‘Treasure Island’ to a new generation
“Treasure Island,” perhaps Robert Louis Stevenson’s most celebrated tale, premieres tonight, on MGM+ with the first of its 6-episode reinvention of the classic.
Taylor Swift sparkles in black-and-silver gown at 2026 VMAs
Taylor Swift made a show-stopping return to the MTV Video Music Awards red carpet.
What's new to streaming this week? (July 31, 2026)
What’s new on Netflix, Prime Video, Hulu, and more? We've got you covered.
MTV VMAs nominations 2026: Madonna, Taylor Swift and Sabrina Carpenter lead the pack
This year’s Best New Artist race is also heating up, with divisive pop-country nepo baby Stella Lefty and English vocal powerhouse Sienna Spiro among the evening’s buzziest nominees.
Here’s what Sabrina Carpenter said in bleeped MTV VMAs speech
The singer accepted Best Collaboration alongside Madonna during Sunday’s awards show.
WATCH: Trump signs executive order on childhood vaccine recommendations
The order recommends separating the MMR vaccine into three different shots administered in separate visits, and directs the nation's health department to improve vaccine research, says a White House fact sheet.
2026 VMAs: How to watch live tonight, updated start time, performers, full nominations list and more
You don't need MTV to watch! Here's how to tune in live to this weekend's star-studded show.
The 10 Most Iconic MTV VMAs Looks We Never Stopped Thinking About
From Gaga to Miley and JLo to Rihanna, here are 10 of the most iconic looks to ever grace the MTV VMAs' stage and hit the red carpet.
MTV VMAs 2026: See the Complete Winners List! (Updating Live)
The 2026 MTV VMAs, hosted by Snoop Dogg, are airing live via CBS, MTV and Paramount+ from the Peacock Theater in Los Angeles
Pet Spending Is Dropping, and Veterinarians May Need to Rethink Their Business
New AVMA data reveal 89 million dogs, 77 million cats and declining pet spending. Here's what the 2026 trends mean for veterinary practices.
Snoop Dogg is hosting the 2026 MTV VMAs — and of course, it’s a West Coast party
Snoop Dogg will host the 2026 MTV VMAs in Los Angeles, marking a full-circle moment for the three-time winner as the ceremony returns to the West Coast.
How to watch the 2026 MTV VMAs live, here's how to steam with Sling
Catch Madonna, Taylor Swift, Snoop Dogg and more live at the 2026 MTV VMAs with Sling.
The Literacy Crisis Reaches Dog-Bear Science
“New analysis of more than 300 bear encounters suggests our canine companions often increase odds of conflict and rarely serve as early warning systems many recreationists assume,” reads a subhead in Mountain Journal. The thing is, that study reaches no such conclusion. But you have to read beyond the abstract to understand that. Mountain Journal is not alone. Let’s look at a brief list of takeaways published elsewhere just to establish that none of them seem to know how to read science. Wes Siler’s Newsletter is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Subscribe Here’s CBC: “A new peer-reviewed study, The Canine Conundrum: Is a Dog a Help or Hindrance in Bear Country?, dug into conflicts similar to what the video depicts, by analyzing 326 reported human-bear conflicts from 1901 to 2023 involving dogs.” “The study found 54 per cent of conflicts were started by dogs. In the encounters researchers included in the study, five people and 56 dogs were killed, and 170 people were injured.” “Lana Ciarniello, an independent researcher who co-authored the study, said researchers found when a person goes hiking with at least one other person, the odds of a negative bear encounter decrease by 50 per cent.” “However, when a dog is involved, the chances of a negative bear encounter increase because ‘a dog really adds a chaotic factor into the mix of recreation,’ said Ciarniello.” Again, the study finds no data supporting that conclusion. “Hiking with your pet dog may make you feel safer in bear country—but a hiker’s recent encounter and a new study prove that the numbers don’t add up,” writes Backpacker, which is now part of Outside. The numbers don’t add up to support this take. There’s plenty more examples, but all are equally dumb, so I’ll stop there. How did so many people get this so wrong? Three reasons: 1) the study is published behind a paywall, with only the abstract freely available. 2) the methodology sets out to create work relevant to a hyper-specific audience, not the public. And 3) the dataset studied is almost absurdly limited and doesn’t bear (get it?!) comparison to wider information. Let’s work through all three. The Problem is Money I understand the irony, since I’m writing about this on a subscription-model newsletter, but information wants to be free. The study is published by The Wildlife Society and costs $16 to access. Reprinting it is specifically prohibited by the terms of use, so I can only share snippets and my conclusions with you here. Having worked as a journalist for 24 years, I can report with some authority that journalists are both lazy and cheap. I don’t think it’s a stretch to say that much of the material you’re seeing written about this study is drawn from the freely-available abstract (above) only, and not a deep dive into its methodology or data. And that’s a problem, because abstracts are where researchers are able to break from their numbers and editorialize their opinions about conclusions. So what’s getting reported isn’t based on numbers, it’s based on an opinion designed for a specific audience, not the general public. Hell yeah ladies, kick that bear’s ass. The Methodology is Designed to Support a Predetermined Conclusion One of the biggest issues with the science that everyone likes to cite about bear spray’s efficacy is that no one understands that study was designed for a specific audience, looking for a specific answer. And since that audience is not the public, and our safety was not the question being asked, its conclusion is rendered irrelevant to our needs. Yes, I’m talking about Efficacy of Bear Deterrent Spray in Alaska, which was created by Tom Smith and Stephen Herrero, two of the same scientists who put together this dog-bear conflict analysis. In the spray study, the purpose was to present relevant agencies with the information they needed to issue their field workers with bear spray. As such, incidents where people were unable to access the spray or similarly failed to get it deployed in time were excluded from the results, and only incidents they deemed successful were included. Could a ranger roll down their vehicle’s window and scare a bear away from a dumpster by spraying it? Turns out the answer was yes, and that was good enough for the purposes of that study. The sample size of actual bear attacks—the thing you and I would want bear spray to provide a solution to, was too small to draw conclusions from, and didn’t indicate success in that role. Is a Dog a Help or Hindrance in Bear Country? has similar limitations. “Insights provided here are intended to help wildlife managers create effective guidelines regarding the presence of domestic dogs in bear habitat,” is explained clearly by the study’s text. To conduct the study, Smith and Herrero went looking for publicly available reports of dog-bear conflicts: “All incidents included in our analysis involved at least one bear, one dog, and one person who was at immediate risk of injury (e.g., not in a protective structure such as a cabin or vehicle), injured, or killed,” explains the report’s methodology. Why is that a problem? “We recognize that data used in this study are biased in that people generally only report adverse interactions with bears, not benign ones. Consequently, we assume that for the most part, people and their dogs pass through bear country without incident.” As was the problem with the bear spray study, people are drawing conclusions here from a study that was never intended to be relevant to the general public. The Smith-Herrero database famously excludes Alaska’s Defense of Life and Property records, which are elsewhere considered the largest and most authoritative source on human-bear conflict. The Dataset is Absurdly Limited A 2009 study conducted by the Washington Department of Fish & Wildlife estimates that each year there are at least 43,000 documented complaints of human-bear conflict across North America. Is a Dog a Help or Hindrance in Bear Country? Examined those reports for years ranging from 1901 to 2023, and only managed to find 326 such incidents that met the criteria explained above. Let’s do some quick math, poorly. 43,000 incidents x 122 years = 5,246,000 total incidents of documented human-bear conflict. Smith and Herrero were only able to find 326 incidents that met their criteria for dog+human+bear+risk or occurrence of injury. That means there’s a 0.006 percent chance that the study’s conclusion—that dogs make bear encounters more dangerous—even gets a chance of occurring. And remember, that’s only in documented conflicts. There’s no way to know how many people across North America run into a bear in any given year without any conflict, but it’s probably safe to assume that the total number is well in excess of 43,000. And, dig deeper into the study and you can find further restrictions that skew its conclusions even more. “While the people involved in these incidents did not report the level of training their dogs had received, it is our assumption that most were untrained companion dogs as opposed to well-trained bear dogs, such as Karelians and livestock guardian breeds that have proven to be significant aids in bear country,” the study’s methodology explains. And that’s a problem, because an ongoing study here in Montana is finding that the simple presence of a Kangal like our youngest dog Teddy can reduce visits to private property from grizzly bears by 87.8 percent. In addition to being a badass, Teddy is also a companion animal. And in my admittedly limited sample size of the three dogs currently present in our living room, she’s no more effective than her mutt brothers. Plenty of people own a dog capable of deterring bears, even if they didn’t set out to own a bear dog. The real purpose of this study appears to be a recommendation that leashes are mandated and recreationists pursue training in their deterrent of choice. But that doesn’t make for sensational headlines. Are There Any Real Takeaways Here? Let’s throw some numbers around, just to try and get our hands around what the larger picture might look like for bears and dogs here. The American Veterinary Medical Association estimates that 42.6 percent of American households own a dog. The Canadian Animal Health Institute says roughly 35 percent of households in Canuckistan own a dog. In an attempt to create the worst possible result for dogs, let’s run with that 35 percent number. And given that outdoorsy and rural people are more likely to both own a dog, and have bear encounters, let’s just make a giant assumption and apply that number to those 43,000 conflicts documented annually. If 35 percent of 43,000 human-bear encounters involve a dog, then we can assume that at least 15,050 dog-bear conflicts are occurring annually in North America. 15,050 x 122 = 1,836,100. Smith and Herrero were only able to find 326 incidents that met their human, dog, chance or occurrence of injury criteria across 122 years. And only 170 documented human injuries. So, with all the obvious caveats about these numbers in no way describing reality beyond narrow study parameters, what they actually found is that your risk of injury if your dog tangles with a bear is only 0.009 percent. I’ll take those odds next time I’m hiking my dogs in bear country. Top photo: “Superintendent Horace Albright, eating pancakes with bears, at Lake Lodge, Yellowstone National Park.” NPS. A journalist with more than two decades of experience working around the world, Wes Siler is here to cut through the outrage and disinformation to bring you the factual, insightful, actionable reporting you need to understand what’s going on. Upgrading to a paid subscription supports this reporting, and buys personal access to Wes, who will help you save money on gear, plan outdoor adventures, and prepare for real life, and who promises he’s less salty in real life than he sometimes comes across as on the Internet. Wes Siler’s Newsletter is a reader-supported publication. 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