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USC Upstate Announces Apparel Extension with NIKE, BSN SPORTS
Story provided by the USC Upstate Athletics Department USC Upstate and Vice Chancellor and Director of Athletics Matt Martin have announced a multi-year extension of the department’s apparel agreement with NIKE and […]
Why Nike is trying to reignite its sportswear business with a hoodie
Studio Fleece, the retailer’s latest line, aims to recreate a series of wardrobe staples for women, Nike’s Jill Gonzalez told Retail Dive.
From a childhood home to the Fortune 100: A visual tour of Nike’s history
Apple Has Unveiled 9 New Products This Month
Apple has unveiled a whopping nine new products so far this March, including an iPhone 17e, iPad Air models with the M4 chip, MacBook Air models with the M5 chip, MacBook Pro models with M5 Pro and M5 Max chips, the all-new MacBook Neo, an updated Studio Display, a higher-end Studio Display XDR, AirPods Max 2, and Nike Powerbeats Pro 2.
SCIENCE IN SPORT NAMED OFFICIAL PERFORMANCE FUEL AND HYDRATION PARTNER FOR NIKE AFTER DARK TOUR
/PRNewswire/ -- US Statement "Science in Sport is the Official Performance Fuel & Hydration Partner of the Nike After Dark Tour, a series of seven iconic...
Anta Sports: Sporting Goods in China Remains a Challenge
A delay in the recovery of confidence among the Chinese mass-market base fuels the challenges in the sporting goods category, impacting Anta and Nike.
WATCH: Trump speaks at N.Y.'s Rockland Community College, campaigning for Rep. Lawler
President Donald Trump, from a toss-up congressional district in New York on Friday, began testing his midterm-year message that was ostensibly on the economy. But he veered off-topic right from the start, going off on tangents about voter identification, crime in cities, transgender women in sports and “Dumocrats,” his new chosen moniker for the opposition party.
The Miami Hurricanes Return to Nike on a Lucrative Contract
Reclaiming a legacy of dominance, "The U" secures a historic $200 million reunion with the Swoosh, cementing its status as a premier national brand through 2037.
Read Nike's memo revealing 1,400 job cuts in operations, technology
Nike announced 1,400 job cuts in global operations on Thursday, as it focuses on modernizing tech and manufacturing as part of its turnaround plan.
Ted Cruz takes victory lap as iconic American brand's stock hits 12-year low
Ted Cruz revived his Nike boycott on social media, saying the Betsy Ross shoe cancellation proved the brand's "marketing plan was America-hate."
Nike Running's a $5 Billion Business: What's Next?
Nike Running added $1 billion over the last five quarter to become a $5 billion business, leading Nike's turnaround. Can that momentum continue?
Britain's JD Sports says Nike's Hill 'doing a great job'
Nike CEO Elliott Hill got a vote of confidence from one of its largest customers, British sportswear retailer JD Sports , whose boss said on Thursday he was "doing a great job".
Explained: Keely Hodgkinson's speed suit, and the science she disagreed with
Keely Hodgkinson disagreed with the science in one "non-negotiable" aspect of her eye-catching Nike speed suit.
Project Motor Racing’s Japanese DLC reappears with a new name
Gone is the ‘GT500’ moniker, but the nine cars and one track appear to be back, with some subtle changes.
Google accidentally leaves a Pixel 11a clue in its Phone app
Google's latest Phone app beta includes a list of codenames belonging to the Pixel 11 lineup, with one particularly interesting moniker.
Sports brand On signs Kylian Mbappé from Nike to lead new football push
Swiss group targets long-term partnership with French star, similar to relationship with tennis great Roger Federer
Nike’s Coach Bennett: ‘Sport is a gift to the business world’
Lessons and benefits of running extend beyond fitness, says one of the world’s best-known trainers in his first book
Nike Reveals Pistons Dramatic New Alternate Uniform
The Detroit Pistons have revealed their new Nike Specter Edition uniform, featuring a black base, teal trim and bold heritage-inspired graphics.
Nike's comeback attempt: better shoes, more retail sales, sports focus
The sportswear giant got lapped by competitors like New Balance, On, and Hoka. Now Nike is racing to catch up.
Gurman: 'iPhone Duo Max' With Bigger Display Likely in Apple's Plans
Bloomberg's Mark Gurman has suggested Apple will release an "iPhone Duo Max" in the coming years, highlighting why Apple chose the "Duo" moniker over other names. In the months leading up to Apple's iPhone Duo unveiling, Gurman reported that employees within Apple had begun referring to the device as the "iPhone Ultra," possibly having been influenced by media coverage of the device and leaker speculation.
Gavin Newsom Beats The Drum For Nationwide Entertainment Industry Incentives, And Dances Around His Presidential Aspirations
Throughout his decades in politics, Gavin Newsom has been called everything under the California sun by friends and foes alike, but there is one moniker the two-term Golden State governor embraces, th...
Galaxy Z Fold 8 Ultra picks up a display upgrade to really show what Samsung can do
Samsung is introducing a display upgrade for the Galaxy Z Fold 8 Ultra to really sell that 'Ultra' moniker to you.
Oregon didn't appreciate Boise State dancing to "Shout"
Oregon didn't take too kindly to Boise State players dancing to “Shout.” The Ducks play the iconic song from the film “National Lampoon's Animal House” during the break between the third and fourth quarters of every home game at Autzen Stadium. The video scoreboard shows the Nike commercial made in 2015 that features Oregon stars, including former quarterbacks Marcus Mariota and Joey Harrington, who recreate the film's toga party scene.
Soldier’s arrest comes after pattern of suspicious trades on prediction markets
After US troops captured Venezuelan President Nicolás Maduro in January, the image of him handcuffed and blindfolded while wearing a Nike tracksuit wasn’t the only thing that went viral.
Nike stock struggles: Kylian Mbappe's On move signals deeper problems
Losing the soccer superstar caps a long streak of issues, including weak China sales and bleak guidance.
New sports business major taps into Portland sports culture
For those dreaming of careers in fields like sports marketing or working with the Portland Trail Blazers, Adidas or Nike, declaring the new sports business major can unlock opportunity, according to Michael DeVaughn, dean of the School of Business. Beginning in spring 2026, the Bachelor of Business Administration in Sports Business will be available for underclassmen to declare at UP.
Science In Sport partners with Nike for its After Dark Tour
Science In Sport becomes Nike After Dark Tour's fuel and hydration partner, with race packs and a co-branded nutrition range for runners.
Britain's JD Sports says Nike turnaround is only a matter of time
Nike is taking the right steps to revive its business and a turnaround is only a matter of time, said the finance chief of British sports and fashion retailer JD Sports , one of the U.S. group's largest customers.
NIKE's China Business: Recovery Story or Ongoing Challenge?
NIKE sees early China traction in running, football and premium retail, but steep sales declines and inventory cleanup show the recovery remains at an early stage.
RAJ Sports, Nike to host The Epicenter: Women’s Global Sports Summit during Portland’s Epicenter Week
RAJ Spots and Nike announced Thursday the return of Epicenter Week, a five-day series of events centered on women’s sports that will take place Aug. 19-23 in Portland and Beaverton.
Science in Sport becomes Nike After Dark Tour nutrition partner
Science in Sport has announced a global partnership with Nike as the Official Performance Fuel & Hydration Partner of the Nike After Dark Tour.
The Epicenter: Women’s Global Sports Summit
Industry leaders from across women’s sports gathered at the Nike campus on Thursday for the second annual Women’s Global Sports Summit as part of Epicenter Week.
Seiko’s New Affordable Chronograph Takes the “Panda” Moniker to Its Logical Conclusion
You've never seen a "panda" dial watch quite like this before.
Nike, RAJ Epicenter Week And The Business Of Women’s Sports
Portland’s Nike Global Sport Summit and RAJ Sports Epicenter Week brought 500+ leaders together to explore investment, infrastructure and the future of women’s sports.
New sports business major taps into Portland sports culture
For those dreaming of careers in fields like sports marketing or working with the Portland Trail Blazers, Adidas or Nike, declaring the new sports business major can unlock opportunity, according to Michael DeVaughn, dean of the School of Business. Beginning in spring 2026, the Bachelor of Business Administration in Sports Business will be available for underclassmen to declare at UP.
Beef Industry political ‘isms’
Amidst this high-tension political season, everybody and their dog (er, cow) wants to lay strident, negative political monikers on all the political persons that they disagree with. All the good ol’ political system standard “isms”...
The Proof Point / The Playbook - The Epicenter: Women’s Global Sports Summit presented by Nike
Panel #4: The Proof Point / The Playbook - The Epicenter: Women’s Global Sports Summit presented by Nike
See our best photos of Nike EYBL in Memphis, local players
Local high school players along with NCAA coaches and NBA stars could be found at Nike EYBL Session 2 at the Memphis Sports & Events Center.
Nike was once China's sneaker king. Here's why its sales have fallen 30%
China was once Nike's fastest-growing region but the company has lost relevance among young consumers and ceded market share to smaller, domestic brands.
Kit Leak: Germany’s first Nike away kit could be green
Nike turns to German football tradition with a striking green and black colorway for the DFB men's national team.
Sustainable Seaweed Farming Could Boost Coastal Communities, Economies, and Marine Health
The cold, nutrient-rich waters off British Columbia and Alaska are home to some of the most spectacular and diverse marine ecosystems in the world, featuring more than 500 known seaweed species, from smaller red and green seaweeds to towering giant kelp that can grow as much as 2 feet a day.
From an Oregon waffle iron to global icon: How Nike changed the game
Born in Oregon and built into a global force, Nike grew from humble beginnings into one of America’s most influential brands.
Shop High Tech Health Gadgets: Bodyscan, Hyperslides, More
Take wellness to the next level with these gadgets to improve health and recovery. Personal tech expert Jennifer Jolly stops by TODAY to share her top healthcare tech picks, including the Wyze Scale Bodyscan, Nike Air Zoom Hyperslides, the Nanoleaf body sculpting massager, and more!
Crazy Taxi: World Tour Hands-On – It Has the YA YA YA YA YAs but Stumbles With the “World” Part of World Tour
Crazy Taxi: World Tour is an almost refreshingly uncomplicated palette cleanser free of skill trees, crafting systems, and the other chaff that seems to be in every game you play nowadays. I just hope they manage to make the levels worthy of the “World Tour” moniker this new ride has.
Nike shows why LSU is “Just Different”
More than just do it, Nike and LSU is just different
Britain's JD Sports says Nike turnaround is only a matter of time
Nike is taking the right steps to revive its business and a turnaround is only a matter of time, said the finance chief of British sports and fashion retailer JD Sports , one of the U.S. group's largest customers.
Sports Brand On expands to soccer, signs Kylian Mbappé away from Nike to lead push
CNBC's Andrew Ross Sorkin reports on the latest news.
Nike Just Reissued the Original ACG Sneaker
The running shoes that inspired the Swoosh’s influential outdoors line—and helped two intrepid climbers scale K2—are back and better than ever.
Cut in half: Nike ACG Ultrafly Trail Review (2026)
Nike ACG Ultrafly Trail review: Nike clearly listened to feedback from the first Ultrafly, and the ACG reboot delivers a much better product. We found in the lab that the new dual-plate setup, upgraded ZoomX foam, and lower weight create a true trail super shoe that surprised us right away. It's perfect for flying over gravel roads or easy, flat trails. The premium price is hard to ignore, and the high drop may divide opinions, but in our view, this is an amazing weapon for crushing all your personal bests.
Business owners struggle to log into tariff refund portal
“I still can’t log in, so I can’t file for my claim yet,” Beth Benike, CEO of Busy Baby, said.
Former NCCU Director of Athletics Dr. Wicker McCree Named Women Leaders in Sports Nike Lifetime Achievement Honoree
Durham, N.C. - Former North Carolina Central Director of Athletics Dr. Ingrid Wicker McCree, who retired from NC Central after 30 years of service as a coach and administrator in 2021, was announced as a Nike Lifetime Achievement Award honoree by Women Leaders in Sports on Tuesday.
Why some of America's biggest brands are losing ground in China
Nike, Starbucks and GM have lost ground in China as domestic rivals, geopolitics and changing consumer preferences reshape the market.
Caitlin Clark’s new Nike PE spotted in NBA Finals
Caitlin Clark’s WNBA arrival has helped skyrocket the league’s popularity. The term “The Caitlin Clark Effect” describes the impact she has had to take its reach to unprecedented heights. It has also reached the NBA Finals. Julian Champagnie wore her…
RAJ Sports announces opening date for Thorns and Fire Performance Center
RAJ Sports and Nike bring back Epicenter Week, a five-day event focused on the growth, investment, and innovation surrounding women’s athletics.But the centerpi
Busy Baby, which became one of the faces of tariff woes, receives $50K tax refund
Oronoco-based importer Beth Benike said the money helps, but the tariffs caused long-term damage to the company.
Anta: The Chinese sports brand taking on Nike and Adidas
Now one of the biggest sportswear firms, Anta's rise follows a playbook adopted by many Chinese giants.
4 Marketing Lessons Every Business Can Learn From the 2026 FIFA World Cup
Nike, Adidas, Home Depot, and FIFA itself offer a powerful reminder: marketing success depends on far more than how much you spend.
Next Hellblade Game Launches in 2027
The developers at Ninja Theory have dropped the Hellblade moniker for the game's third entry
Naomi Osaka exits U.S. Open, but not before displaying one more 'swaggy' fashion ensemble
Naomi Osaka may not have gone out of the U.S. Open with much of a bang. The two-time U.S. Open champion lost a lopsided fourth-round match on Monday to Elena Rybakina. Osaka, already known for her walk-on fashion reveals at tournaments, has been upping her game at the year's final major with a series of dramatic ensembles — all with a basketball theme, as her sponsor, Nike, honors the New York Knicks' championship win.
Maria Sharapova's second act is all business
The tennis great talks Nike negotiations, boardroom pressures, the end of Sugarpova, and why today’s female athletes need to watch out for sharks.
Acadiana Center for the Arts hosts annual Sunny Side Jazz Brunch
The Acadiana Center for the Arts recently hosted its premier fundraising event under sunny skies and cool temperatures. The aptly named Sunny Side Brunch lived up to its moniker. The
Introducing the Ultimate Earbuds for Every Workout: Nike x Powerbeats Pro 2
The special-edition earbuds deliver premium sound that empowers athletes to tune out the noise, stay focused on their goals and push beyond their limits.
Is Nike's Next Focus an Expanded Presence in Team Sports?
Professional team sponsorships in soccer and lacrosse will help Nike expand and build out its presence in other sports categories.
🌀 Y! Sports Biz: In the eye of the Hurricane
Nike is taking its talents back to Miami.
Hiniker Parkway reconstruction complete; ready to aid Highway 169 business access
Reconstruction work on the new Hiniker Parkway in Mankato is now complete, providing a crucial alternative route to local businesses ahead of next year’s major Highway 169 reconstruction project.
Nike And Beats By Dre Partner For The First Time To Drop Neon Earbuds
Nike and Beats are dropping a special Powerbeats Pro 2 earbuds color. Tap to read our full breakdown, including images.
Providence to receive $1.1B from Nike co-founder to build women’s health hospital in Oregon
Providence will receive $1.1 billion from Nike co-founder Phil Knight and his wife, Penny — one of the largest gifts ever pledged to a U.S. healthcare institution — to build Oregon's first women's hospital and expand cardiovascular services. The funds, directed to Portland's Providence St. Vincent Medical Center and Providence Heart Institute, build on the Knights' prior $200 million gift to the heart institute.
Nike announces roughly 1,400 layoffs in latest round of cuts
Nike announces layoffs of roughly 1,400 employees in its Global Operations team, primarily affecting its technology division across three regions.
Banijay Entertainment Consolidates U.S. Operations to 'Banijay America' Under CEO Ben Samek
Banijay Entertainment Oct. 5 announced it is consolidating its U.S. operations under a new moniker, Banijay America, under the direction of CEO Ben Samek, who reports to Jane Turton, deputy CEO of Banijay Entertainment. The company is restructuring its operational footprint to centralize leadership and operational support while keeping its individual production labels creatively independent. … Continue reading "Banijay Entertainment Consolidates U.S. Operations to ‘Banijay America’ Under CEO Ben Samek"
Opening remarks - The Epicenter: Women’s Global Sports Summit presented by Nike
Mel Auguste — Global VP, Sports Marketing, Nike -- with Lisa Bhathal Merage — Governor, Portland Fire & Thorns – and Alex Bhathal — Executive Chair, RAJ Sports.
Paramount, Warner Bros. will be named Skydance after merger
David Ellison said the merged Paramount and Warner Bros. Discovery will be called Skydance — the moniker he picked nearly two decades ago when the tech scion began building his
MTSU Agrees to Long-Term Extension with NIKE and BSN SPORTS - Middle Tennessee State University Athletics
MTSU Athletics announced on Monday that it will continue to partner with the world's leading brand for apparel and footwear after inking a long-term extensio...
Nike’s Reset Under Elliott Hill Tests Core Sports And Investor Patience
Nike (NYSE:NKE) has launched an operational and brand reset under returning CEO Elliott Hill. New companywide programs, including "Win Now" and "Sport Offense," aim to refocus on core sports categories and refresh Nike's market approach. The reset includes renewed attention to wholesale partners, core product franchises, and updated marketing to athletes and everyday consumers. Nike, trading at $42.98, is undertaking this reset after a long period of weak share price performance, including...
Tennessee State Athletics Signs Apparel Deal With Nike
NASHVILLE — Tennessee State University Athletics and Nike have announced a new multi-year partnership that will make Nike the official apparel provider for TSU Athletics.
Nike v Adidas - the World Cup brand battle
Eye-watering budgets are nothing new, but this year both Nike and Adidas have gone bigger and bolder than ever before in the fight for World Cup attention.
Nike, RAJ Sports partner to back Portland women’s teams
Nike and RAJ Sports have announced a partnership to support the Portland Thorns and Portland Fire, including design and product integration for a new 100,000-square-foot women's training facility.
Nike's Mule-ish Science Project Has Left the Lab
The Nike Mind 001 Mineral Slate translates Nike’s ambitious engineering concept into a truly wearable, lifestyle-first recovery shoe.
Gallaudet University Athletics Unveils New Partnership with Nike and BSN SPORTS
/PRNewswire/ -- Gallaudet University Athletics announced today that it has entered into a new multi-year partnership with Nike and BSN SPORTS, making BSN...
Nike Formally Announces UM Partnership – Extra Details Upon Agreed Deal
The Swoosh returns to Coral Gables in 2027, bringing exclusive Blue Ribbon Elite benefits, NIL opportunities, and heritage-inspired throwback collections to a surging Miami Hurricanes athletic department.
Explained: Keely Hodgkinson's speed suit, and the science she disagreed with
Keely Hodgkinson disagreed with the science in one "non-negotiable" aspect of her eye-catching Nike speed suit.
Apple's first Ultras are coming: 20 new products in 2026–2027 according to Bloomberg
Apple's new CEO John Ternus will begin his tenure in September with a wave of new products that will bring Apple fans many exciting new releases. Well-known Bloomberg analyst Mark Gurman has listed the most important new products coming our way after the summer break, including the first ones potentially bearing the “Ultra” moniker.
Kylian Mbappe Drops Nike for On Sponsorship Deal
Kylian Mbappe ended a 20-year Nike partnership Friday to join Roger Federer-backed On, taking equity in the brand as it launches football boots in 2027.
Vibram Making A Focus On Outsoles A Growth Business
New partnerships for Italian-based Vibram with Nike, Brooks, Norda, Arc'teryx, Altra and others puts the footwear ingredient maker in the forefront
Nike signs 40 LSU athletes to NIL deals
Nike has expanded its Blue Ribbon Elite program by signing 40 LSU athletes from 14 different sports to Name, Image, and Likeness (NIL) deals.
Nike CEO Elliott Hill outlines sports-focused strategy to revive iconic sportswear company
Nike CEO Elliott Hill opened up about the company's turnaround on "The Claman Countdown," outlining how a focus on sports is essential to Nike's future.
Nike resets struggling China business
The company is slashing online shopping options and working to improve its physical stores and beef up its local connections.
Nike's 'walkers tolerated' Boston Marathon ad falls flat with runners
Nike faced backlash over an ad for the Boston Marathon, with runners criticizing the "Walkers tolerated" sign. It has since been taken down.
Is This How Nike Is Shaking Up Its China Business?
BNP analyst Laurent Vasilescu considers the risk for Nike if a media report is accurate about a plan to change in distribution in China.
UVM Announces Team-Specific Stores Open Until June 29 with Nike/BSN Sports
BURLINGTON, Vt. - University of Vermont Athletics and the University Licensing Department are proud to announce a partnership with Nike and BSN Sports to make sport-specific gear available to our fans as we ramp up to the 2026-27 season!
Palmetto Sports Daily: U.S. men’s soccer heads to Round of 16, Nike’s impact on Gamecock Athletics
The crew discusses the U.S. men’s team’s 2-0 win over Bosnia and Herzegovina and Nike’s impact on Gamecock Athletics after the branding switch.
Just announced! Colts 2026 gameday giveaways, entertainment and promotions
Special themes include the debut of the Colts new NFL x Nike Rivalries uniform, a celebration of Colts Legend Adam Vinatieri, Kicking the Stigma, Indiana Nights, Salute to Service and more.
What the Nike CEO’s remarks reveal about rallying employees through turnaround fatigue
His employees are exhausted. So is he.
Thousands run in 2026 Nike XC Twilight Invitational
TERRE HAUTE, Ind. (WTWO/WAWV) — Thousands of runners from across the country participated in the 2026 Nike XC Twilight Invitational at Lavern Gibson Championship Cross Country Course. Terre Haute North’s Addyson Bautista took fourth place in the girls race. Terre Haute South’s Landon Crawn finished 17th in the boys race.
See the brilliance: Dunn artist creates and sells glass artwork that shines brightly
Cindy Akers-Gilford creates stained glass, fused glass, mosaics, handmade glass jewelry, pendants, suncatchers and other original glass artwork in her studio in Dunn, N.C. Photos provided by Cimply Broken.Self-made Artist and Founder of Cimply Broken, Cindy Akers-Gilford is helping people “see the brilliance” in all things with her glass artwork. Akers-Gilford started her business right after she retired from 20+ years as a civilian contractor at Fort Bragg. The official opening date for Cimply Broken was Nov. 8, 2021.“It’s been quite the adventure ever since. Not only did I have to learn how to manage a small business, but I’ve never taken a class in stained glass or anything I currently do,” shared Akers-Gilford. Her work includes stained glass, fused glass, mosaics, handmade glass jewelry, pendants, suncatchers and other original glass artwork.“I chose glass art just by happenstance. I saw a video on YouTube with a gentleman using plates and resin to make beautiful windows. I used that idea and created a simple picture frame-sized piece for myself. It was beautiful. I put it up in my window and pretty much forgot about it for a few days. Well, one beautiful sunny morning I went up to my studio, and the sun was rising and the light was shining beautifully through that piece. It was absolutely stunning. I thought that it was the perfect reflection of how God’s light shines through each of us. It was broken glass, so it changed ever so slightly as the sun continued to rise in the sky. I thought it poignant – like each of us – we all shine bright and differently in God’s glorious light, and we are all simply broken as well. We are all made beautiful in his light,” explained Akers-Gilford.The name of the business was inspired by the artist’s name and her faith-driven mission. “Simply became ‘Cimply’ as a play on my name and ‘simply’… and ‘Broken’ because we are all Cimply Broken – but each of us is beautiful,” added Akers-Gilford.Akers-Gilford sells her glass art at the Dunn Farmers Market when the weather is bearable, but mostly from her website at www.cimplybroken.com. “I enjoy getting lost in the creative process. I work out of my home, and I often compare my studio to Walmart returns after Christmas time. It’s hectic, busy and there are always at least 10 things being created simultaneously- it is fun!” shared Akers-Gilford. Her goal for the business is to continue to watch customers as they spot a piece of work from a distance and walk up to it in awe. “That is my biggest joy! I don’t speak to them until they speak – that is their moment to ‘See The Brilliance,’ which is my moniker,” shared Akers-Gilford. She also shared she would love to someday become part of an artist collective in Dunn.
Keynote: Dr. Stacy Sims - The Epicenter: Women’s Global Sports Summit presented by Nike
Keynote by Dr. Stacy Sims — Performance Specialist, Author
Nike plans job cuts under sweeping restructuring plan
CEO Elliott Hill said the restructuring will result in fewer roles as Nike reshapes its business to become "more agile, efficient and athlete-focused."
Explained: Keely Hodgkinson's speed suit, and the science she disagreed with
Keely Hodgkinson disagreed with the science in one "non-negotiable" aspect of her eye-catching Nike speed suit.
How to AI -proof your job
Meta. Nike. Intuit. UPS. It seems every day a new company announces layoffs, often citing AI as the cause. AI is already reducing US monthly payroll growth by roughly 16,000 jobs in the past year, according to a recent Goldman Sachs report.
Nike Gives TODAY Inside Look at Its Sports Research Lab
TODAY's Craig Melvin gets a rare look at Nike's high tech sport research lab, where scientists and engineers are working to understand the demands of the sport, the athlete, and the environments they play in to innovate and improve every aspect of athletic performances. The 84,000 sq. ft. facility boasts tech-embedded basketball courts, turf fields, treadmills, and sweat rooms that give Nike designers real time feedback on every kind of athletic performance.