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McDonald’s Tried Discounts to Boost Sales. Here’s Why the Strategy Fell Short
To spur growth, McDonald's used discounts to sway budget-conscious customers. However, this strategy hasn't reversed the slowing U.S. growth.
Tech News This Week: Muse Takes On Small Business And McDonalds Leans Into AI
Meta expands Muse to small business, OpenAI adds more plugins, McDonalds leans into AI and more training for Claude.
Officials recover $17K in unpaid wages from McDonald’s franchisee for 23 minors
DWD and DOJ said Iron Arch had multiple child labor law violations.
McDonald’s Has a New Growth Strategy. Business Leaders Should Pay Attention
McDonald’s NEXT strategy shows how businesses can use technology, efficiency, and human-centered leadership to drive sustainable growth.
McDonald’s to spend $8.5B on revamping restaurants, tech and franchise support
McDonald's plans to provide $8.5 billion in franchisee support through 2036 as part of its NEXT strategy to modernize restaurants and boost growth.
McDonald's says US sales slowed after value deal push fell short
CEO Chris Kempczinski says weak promotion of value deals and a pullback in digital deals led to a drop in visits from McDonald's loyal customers.
McDonald’s Business Slows Amid Shakeup of Digital Deals
McDonald’s says an attempt to lure budget-conscious consumers backfired in its latest quarter. The fast food giant reported earnings Tuesday (Aug. 4)
North Carolina congressman, wife sell their McDonald's business
North Carolina Congressman Chuck Edwards and his wife are selling their McDonald's business, ending a nearly 50-year family chapter as he focuses on Congress.
McDonald's testing AI drive-thru order-taking system called ArchIQ at five locations across country
McDonald's is testing ArchIQ, a new AI order-taking system at five locations, as part of its McDonald's Next strategy announced by CEO Chris Kempczinski.
McDonald’s is quietly ditching a popular in-store feature nationwide
McDonald's is quietly ending self-serve soda fountains nationwide, shifting drink prep behind the counter as it modernizes restaurants across the country.
McDonald's goes all-in on affordability: Full menu revealed for new under $3 and $4 deals
Starting April 21, McDonald's rolls out a new nationwide McValue menu featuring predictable, everyday low prices to compete in the fast-food value wars.
Business Ownership in Europe: The McDonald’s Model
Discover how franchising with McDonald’s helps entrepreneurs in Europe achieve business ownership, drive growth and support local communities.
McDonald's rolls out 'McValue 2.0' menu with $3 items, $4 meals after years of post-pandemic price hikes
The fast-food giant unveils its "McValue 2.0" strategy, with affordable breakfast and McNugget deals as franchisees align on fixing the chain's affordability gap.
McDonald’s finds winning recipe in value meal deals as diners return
McDonald’s said discounted bundles and marketing promotions lifted U.S. traffic in the fourth quarter, driving higher sales and helping the company top Wall Street expectations.
McDonald's brings back an iconic item from the 1980s
McDonald's brings back beloved Changeables Happy Meal toys after decades, featuring 16 transforming robots and dinosaurs for nostalgic fans everywhere.
McDonald's plans massive overhaul with major changes to restaurants, pricing and menus
McDonald’s plans a 2026 overhaul with 8,000 new locations, revamped drive-thrus, tighter pricing rules, new menu items and expanded digital, AI, and loyalty tools.
McDonald's CEO delivers blunt career advice that may 'hurt your feelings' in new Instagram video
McDonald's CEO Chris Kempczinski delivers blunt career advice that may 'hurt your feelings,' urging followers to take full ownership of their professional paths.
McDonald's AI Christmas ad controversy explained: How the fast food chain has responded to the backlash
McDonald's is under fire for releasing an AI-generated Christmas ad. Here's everything to know about the controversy, and how the fast food chain responded to the criticism.
Protesters rally at Rep. Edwards’ owned McDonald’s over vote on SNAP, health care
Protestors gathered on Four Seasons Boulevard in Hendersonville at the McDonald's owned by Western North Carolina Congressman Chuck Edwards.
Two new businesses set to open in Bay County with events and free food
New local Cumberland Farms and Costa Family McDonalds franchises to host grand openings. Perks? Free happy meals for a year, fried chicken samples.