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Banijay Eyes Expansion Into U.S. Scripted Space
Banijay chair Jeff Zucker and CEO Marco Bassetti discussed the strategy post-merger, ramping up scripted, live entertainment, digital and sports.
Banijay Execs Tout Global Entertainment Ambitions Following All3Media Merger
CANNES, France — Banijay Entertainment may be the world’s largest independent television production company, but its top executives say the recently merged entertainment powerhouse has ambitions that extend far beyond making television shows. “We are an entertainment company,” CEO Marco Bassetti said Oct. 12 during a keynote discussion at MIPCOM Cannes. “We aren’t anymore just … Continue reading "Banijay Execs Tout Global Entertainment Ambitions Following All3Media Merger"
Marco Bassetti on why global entertainment still depends on local culture
In an age when viewers can drift from TikTok to Netflix to YouTube within minutes, the World Cup remains a rare thing: a live event that can capture the attention of a huge, simultaneous worldwide audience. Banijay Live, part of Banijay Entertainment that is behind hit TV franchises including "MasterChef," "Big Brother," and "The Traitors," is producing the tournament's closing ceremony on July 19 at the New York New Jersey Stadium. Marco Bassetti, its chief executive, says earning that kind of global attention is harder than ever — and keeping it depends on understanding local culture.
Banijay Entertainment Execs to Headline Keynote Conversation at MIPCOM Cannes
The two top Banijay Entertainment executives will headline a keynote conversation at MIPCOM Cannes on Oct. 12. Chairman Jeff Zucker and CEO Marco Bassetti will be together on stage for the first time since the $8.5 billion merger between Banijay and All3Media closed in July, creating what the combined company says is the world’s largest … Continue reading "Banijay Entertainment Execs to Headline Keynote Conversation at MIPCOM Cannes"