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Appalachian Murder Mystery dinner theater event coming to Aspire! Conservatory

ASHLAND, Ky. — The question is simple: who killed Elias Blackwood?

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Oct 1 • 5:00 AM EDT • Entertainment • herald-dispatch.com
Businesses board up along the Gulf Coast as Hurricane Isaias approaches

Jamie Browne and her husband, who bought Down Under Dive Shop in May, spent Thursday boarding up the business.

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Oct 9 • 8:58 AM EDT • Business • wbrc.com
Mobile Chamber shares Storm Resource Guide to help businesses prepare and recover

The Mobile Chamber has published a Hurricane Isaias Business & Community ResourceGuide to help local businesses prepare for severe weather, easily find reliab

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Oct 9 • 2:49 PM EDT • Business • mynbc15.com
Scientists Trace How Cancer Spread Between Identical Twins Before Birth

Scientists have used DNA analysis to trace how a rare soft tissue cancer spread from one identical twin to her sister before birth.

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Oct 9 • 4:50 AM EDT • Science • ndtv.com
Strengthening Mental Health and Economic Resilience for Refugees in Chad

This World Mental Health Day, learn about two Sudanese refugees who are healing through community and economic opportunity in Chad.

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Oct 8 • 3:17 AM EDT • Health • hias.org
Hurricane Isaias Update

Review the latest update from NBAA Air Traffic Services with operational guidance for Hurricane Isaias. This update includes information from the National Hurricane Center’s Advisory #15, issued at 1300z.

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Oct 10 • 9:28 AM EDT • Business • nbaa.org
Chemistry professor Grinias elected ACS division chair-elect, earns national honors

Rowan chemistry professor James Grinias earns national recognition with an ACS leadership role and honors from two Under 40 lists.

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Oct 6 • 8:00 AM EDT • Science • today.rowan.edu
AIAS+ 2026 Brings Leading Scientists to San Francisco to Explore How AI Is Changing Scientific Discovery

The Tianqiao and Chrissy Chen Institute will bring leading scientists, AI researchers, engineers and innovators to San Francisco November 5–7 for AIAS+ 2026: AI Advancing Science & Society, a three-day symposium focused on one of the most consequential questions facing research today: How can artificial intelligence help scientists move beyond analyzing what is already known and accelerate new discovery?

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Oct 6 • 8:00 AM EDT • Science • newswise.com
Daily Thread: 06 October 2026

The Daily Merengue is a place where you can feel free to d all things football. Do not be alarmed by the overt RMCF bias. It’s in the name! Shoutout to the mods who do a fantastic job, Ezek, Valyrian Steel, Kung_Fu_Zizou, Juninho, NeRObutBlanco and yours truly, Felipejack. The end of the break Today, are the last games of the current […]

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Oct 6 • 9:27 AM EDT • Sports • sports.yahoo.com
OG ‘Hocus Pocus’ cast reunites in Salem, recreates iconic scene 33 years later

Original ‘Hocus Pocus’ stars Omri Katz, Larry Bagby, and ‘Monster’ actor Tobias Jelinek reunited in Salem to recreate an iconic scene in a cemetery: ‘Did we get most of the lines?’

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Oct 2 • 1:07 PM EDT • Entertainment • ew.com
Arjuna Natural to spotlight women’s health innovation and Ashwagandha Quality at SupplySide Global

Arjuna Natural, a leader, manufacturer, and innovator of standardised botanical extracts, will spotlight its award-winning women’s health portfolio and latest ingredient research at SupplySide Global in Las Vegas, NV, booth 6519, including new research on Rhuleave-K, a turmeric and boswellia combination developed to support fast-acting relief from PMS symptoms and lower back pain

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Oct 9 • 6:47 AM EDT • Health • nutraceuticalbusinessreview.com
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Computer science student is a CEO before earning diploma

Marcel Slowikowski (’26 computer science) launched an AI startup this summer, months before he earns his computer science degree.

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Oct 5 • 12:18 PM EDT • Science • news.las.iastate.edu
Star breaks silence after Netflix cancels beloved 5-season drama

Brooke Elliott shared her first public response to the cancellation of “Sweet Magnolias” two weeks after Netflix ended the series.

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Oct 6 • 3:40 PM EDT • Entertainment • masslive.com
Jaissle learned a lot about life after tumour aged five

Newcastle United head coach Matthias Jaissle could not move his neck at one point, but went on to play before embarking on a coaching career that sees him in Tyneside.

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Oct 1 • 2:16 AM EDT • Sports • sports.yahoo.com
☹️ Negative (-3%)
Newcastle Have A Generational Talent In Sean Steur

The Dutch prodigy combines Ajax-bred technicality with remarkable poise, offering Matthias Jaissle a press-resistant engine capable of anchoring the Magpies’ ambitious new era for years to come.

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Oct 3 • 3:44 AM EDT • Sports • sports.yahoo.com
Brooke Elliott breaks silence on ‘Sweet Magnolias’ cancellation: ‘One last time... pour it out’

Brooke Elliott has finally broke her silence on ‘Sweet Magnolias’ abrupt cancellation after season 5.

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Oct 6 • 1:32 PM EDT • Entertainment • ew.com
The struggle for Georgia's political future

The Eurasia Center explores the latest in Georgia, the US-Georgia relationship, and the country's political trajectory.

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Oct 9 • 3:01 PM EDT • Politics • atlanticcouncil.org
Julian Champagnie Breaks Silence on Losing Starting Role With Spurs

The San Antonio Spurs signed Tobias Harris this offseason, slotting Julian Champagnie to the bench. As the Spurs figure out their starting lineup, the team has to navigate egos. Luckily, Champagnie is putting winning over everything.

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Oct 7 • 12:56 PM EDT • Sports • sports.yahoo.com
Nexira spotlights menstrual health ingredient BloomEase and ViNitrox vascular data at SupplySide Global

New clinical findings show ViNitrox improves Flow-Mediated Dilation by 41% versus placebo — while Nexira enters the longevity segment with NU4LIFE and VinOgrape Plus targeting mitochondrial and microbiome health

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Oct 7 • 10:11 AM EDT • Health • nutraceuticalbusinessreview.com
Could AI Commerce Reshape Meta (META)’s Business Model?

Meta Platforms, Inc. (NASDAQ:META) is expanding the commercial capabilities of its Muse AI assistant through a strategic partnership with Shopify, giving investors another potential avenue for AI monetization beyond digital advertising. On September 21,Shopify CEO Tobias Lütke announced a partnership with Meta to bring Shop Pay agentic checkout to Muse, allowing users to shop from […]

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Sep 27 • 4:33 AM EDT • Business • finance.yahoo.com
WATCH LIVE: Trump holds rally in Alabama as he tries to boost up midterm enthusiasm
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Oct 2 • 12:25 PM EDT • Politics • pbs.org
Jeffries says House Democrats aiming to repeat 2018 sweep by flipping Trump districts

The Democratic Party is working to expand the map by going on offense in Republican-held districts, while President Donald Trump hits the trail in a red-state sprint to boost voter enthusiasm and shore up support from his base.

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Oct 5 • 9:18 AM EDT • Politics • pbs.org
Informanté on Instagram: "Namibia wins two medals at international science fair Staff Reporter NAMIBIAN learners Guillermo Melando and Thobias Gabriel have won silver and bronze medals respectively at the 46th Eskom Expo International Science Fair in Johannesburg, South Africa, where young scientists and innovators from 11 countries showcased research and technological innovations. The fair was held from 28 September to 2 October 2026 and brought together 323 young scientists, innovators and problem-solvers from South Africa and international delegations. Melando won a silver medal in Agricultural Sciences, while Gabriel received a bronze medal in Engineering. Full story: https://infor

1 likes, 0 comments - informante_news on October 7, 2026: "Namibia wins two medals at international science fair Staff Reporter NAMIBIAN learners Guillermo Melando and Thobias Gabriel have won silver and bronze medals respectively at the 46th Eskom Expo International Science Fair in Johannesburg, South Africa, where young scientists and innovators from 11 countries showcased research and technological innovations. The fair was held from 28 September to 2 October 2026 and brought together 323 young scientists, innovators and problem-solvers from South Africa and international delegations. Melando won a silver medal in Agricultural Sciences, while Gabriel received a bronze medal in Engineering. Full story: https://informante.web.na/?p=401940 Photos: National Commission on Research, Science and Technology (NCRST)".

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Oct 7 • 7:01 AM EDT • Science • instagram.com
Guest Opinion: Tanya Murren: A Business Owner Invested in Madras—and My Friend

I’ve enjoyed getting to know Tanya Murren and have come to appreciate the energy, creativity and enthusiasm she brings to everything she does. With 38 years of experience building and […]

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Oct 8 • 3:37 PM EDT • Business • madraspioneer.com
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ASUS Markets Its RTX Spark-Powered ProArt GR1X Mini-PCs As Efficient Gaming Powerhouses, Can Run 1440p Titles At 100FPS With Just A 140W Power Limit

ASUS markets its RTX Spark-powered ProArt GR1X mini-PCs as efficient gaming powerhouses, capable of running 1440p titles at 100FPS with just a 140W power limit

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Oct 9 • 9:00 AM EDT • Technology • wccftech.com
Brazil is regulating AI use in elections. Here’s why it’s been a challenge.

Brazil’s polarized political landscape is rife with disinformation – a challenge that can be turbocharged by artificial intelligence.

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Oct 3 • 5:00 AM EDT • Science • csmonitor.com
Isaias Update: Decisions, Decisions…

Good day, err’body. As of Thursday morning’s NHC advisory there has been no significant changes to the track of what is now Hurricane Isaias – an intensifying storm right. Upon approach and eventual landfall along the northern Gulf coast – near Mobile Bay or perhaps closer to the Pensacola/Perdido Key area in the Florida panhandle – increasing […]

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Oct 8 • 9:30 AM EDT • Sports • sports.yahoo.com
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NEWSBRIEF: HURRICANE ISAIAS, UKRAINE WAR LATEST, POLITICS OF IRAN WAR

Gulf Coast Preps for Isaias, Ukraine expects Russian winter offensive, and Trump's Iran War in focus as Midterms approach.

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Oct 9 • 4:28 AM EDT • Politics • npr.org
High-Signal Publisher
Patterson still excited by two new team bosses

Nathan Patterson is not letting Tuesday's "tough one to take" against Switzerland dampen his enthusiasm for working under two new head coaches, at Torino and with Scotland. The 24-year-old right-back was unused in Saturday's goalless draw in Slovenia but was handed a starting place by new boss Sebastien Pocognoli for the 3-0 Nations League defeat at Hampden. "We knew it was going to be a tough task as soon as we went to 10 [men], but we still showed signs of what we're trying to show and the ideas that we've got," Patterson said.

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Sep 30 • 8:36 AM EDT • Sports • sports.yahoo.com
Arsenal Ramping Up Interest on Juventus Defender Andrea Cambiaso

Arsenal are increasing their scouting intensity on Italian international, Andrea Cambiaso. The Gunners are said to hold a keen interest in the defender and have escalated their interest recently according to reports.

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Oct 8 • 10:06 AM EDT • Sports • sports.yahoo.com
Berrien County Health Department receives grant to cover cyclosporiasis outbreak costs

The Berrien County Health Department will be partially reimbursed by the state for costs it acquired from the cyclosporiasis outbreak this year.According to our

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Sep 28 • 6:17 AM EDT • Health • wwmt.com
Nomura Asset counting on Japanese market enthusiasm to expand global business

The asset management arm of Nomura Holdings is capitalising ​on rising investor interest in Japanese assets to attract new customers and build out its global operations, its chief executive said.

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Oct 7 • 3:03 AM EDT • Business • ksl.com
A win for Cheyenne Audubon, city rejects Business Park zoning for parcel near bird habitat

CHEYENNE, Wyo. — An ordinance to rezone a 74-acre parcel in far east Cheyenne to Business Park, controversial to a dedicated group of bird enthusiasts who

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Sep 29 • 12:59 AM EDT • Business • capcity.news
PTSD, Health-Related Social Needs Together Increase Cognitive Risks Significantly in Veterans

A recent study asked a question critically important to VHA clinicians: Are post-traumatic stress disorder (PTSD) and health-related social needs (HRSNs) associated with incident mild cognitive impairment, Alzheimer’s disease and Alzheimer’s disease-related dementias among U.S. veterans?

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Oct 6 • 11:46 PM EDT • Health • usmedicine.com
Rain from Isaias prompts NASCAR to delay Charlotte-area race

Qualifying for the Bank of America 400 at Charlotte Motor Speedway on Saturday was canceled, NASCAR officials said.

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Oct 10 • 12:18 PM EDT • Sports • spectrumlocalnews.com
How combining science and community knowledge could shape coral reef conservation in Indonesia

Coral reefs in Indonesia’s Spermonde Archipelago are under pressure from both natural and anthropogenic activities. Researchers from Hasanuddin University assessed reef conditions across three islands using underwater photography and drone surveys, while also gathering local perspectives on reef conditions and restoration. They found greater live coral cover in clearer waters but limited community readiness to participate in conservation efforts, suggesting that training and institutional support could strengthen local communities’ role in protecting these natural treasures.

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Oct 6 • 8:00 PM EDT • Science • eurekalert.org
Tobias Harris could miss Spurs season opener after straining calf
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Oct 4 • 10:27 PM EDT • Sports • sports.yahoo.com
A subtle symptom in your fingernail could be a sign of congestive heart failure, cancer, psoriasis
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Oct 10 • 11:10 AM EDT • Health • nypost.com
Difazio Hosts Third Annual Drum Clinic at NEK-TV

NEWPORT–On Saturday morning, a dozen or so drumming enthusiasts gathered at NEK-TV for Terry Difazio’s third annual drum clinic, sponsored in part by the Memphremagog Arts Collaborative.

Who Won August and September: Original Films or Franchises?

(Welcome to the Entertainment Strategy Guy, a newsletter on the entertainment industry and business strategy. I write a weekly Streaming Ratings Report and a bi-weekly strategy column, along with occasional deep dives into other topics, like today’s article. Please subscribe.) I just heard someone say that if you’re reading a pundit or data analyst, and they don’t tell you that they got anything wrong, they’re not a pundit but an “influencer”. I agree with that. You have to tell your audience when you get things wrong, or they won’t (or shouldn’t) trust you as much. Today, we’ve got another edition of “What I Got Right, What I Got Wrong”. In general, I’m patting myself on the back (and patting very hard) about a few things like IP at the box office, LIV golf, horror films, crowdfunding movies, superheroes, and old people going to the theaters. That said, I also made a couple of data mistakes on the streaming bubble popping and HBO’s datecdotes, so I’m not perfect. But first, I need your feedback... Subscribe Follow-Ups: What Should We Call Mid-Budget Movies Which Aren’t Cinematic Enough for Theaters But Are Too Expensive to Make Money on Streaming? After I asked for feedback on what we should call straight-to-streaming films that are too big to pencil out on streaming but not really big enough to resonate in theaters, I got some great suggestions from you all, including... “Moldilocks” from John Aboud “Little Big Indie” from Travis Frick1 “Midflicks” from Jonathan Funke. “Extra-Medium” from Jona Nwuke. (Read the explanation in the footnote.) Between these and Brandon Katz—who suggested “Bermuda Budget Triangle”, “The Platform Gap” and “The Distribution Deadzone”—we’ve got some excellent suggestions. And they’re better than my suggestion, the “Streaming Budget Dead Zone”, so let’s take a poll! The winning entry becomes the new term. Loading... RIGHT: LIV Golf is Fully Bankrupt…Is Anyone Else Next? A few years ago, I was always a bit perplexed at all the articles I’d read praising LIV Golf and their strategy to disrupt the PGA. LIV Golf, a brand new professional golf league, offered PGA stars ten times what they made on the PGA Tour to join their new league. And folks praised this strategy for its initial “success” in that a lot of big names did indeed leave the PGA. Yeah, of course the players came over. LIV Golf paid them so, so, so much more! But LIV Golf hadn’t discovered a way to increase potential revenue. So think about this in basic business terms… They paid much more in costs… …but had no real way to increase revenue. That’s not a strategy! That’s deficit financing. It won’t work unless you bankrupt the competition (and then turn around and pay those same golfers much, much less). It’s not a sustainable strategy and only lasts as long as the company/person/nation backing it decides they’re cool with losing money. For LIV Golf, that meant Middle East oil wealth, in particular Saudi Arabian money. Clearly, the current Iran War has hurt Middle East finances, so they need to trim their more exorbitant spending. And LIV Golf was part of that trimming. This should be a major warning for others. TGL’s parent company, TMRW Sports, just got a $1 billion valuation, despite TGL’s (the indoor golf league) horrible TV viewership of less than half a million viewers per match. Unrivaled, the women’s basketball league, just secured a $650 valuation, despite its horrible TV viewership and a new rival (Project B) entering the scene next year. To relate this to streaming, Hollywood should ask which streamers may have wealthy patrons funding their losses. (Let’s be clear: Google, Amazon and Apple.) Could those patrons lose their appetite? For Amazon, probably not. But Apple has a new boss, so maybe! WRONG: My Analysis of the Streaming Bubble Was Missing a Week I’m going to be congratulating myself a lot today, but I make mistakes too, like this data goof. When I last compiled the data on the decline in TV shows, I was missing one week at the end of June. If you look at the first image, you can see that one week was mislabelled as “July”. Mainly, this image got updated to show a 27% decline, not 29%: This change doesn’t really impact the overall analysis, but it is two percent better. By the way, through the third quarter, the decline increased and it’s now a 30% decrease since 2022. (I’ll write/visualize this in an upcoming article.) But I want you to trust me and my data. Especially these days, when many people are using LLMs that I know are inserting faulty data into their charts, I want to keep earning my audience’s faith. So that’s the accurate data. RIGHT: IP Remains Very, Very Popular In July, I wrote a giant (and I mean giant) article on Backrooms, Obsession, and the box office, going over what we know, what we don’t know about what works in theaters, looking at YouTubers, IP, the horror genre, comic book movies, and a whole lot more. The month of August really tested a lot of my theses and, being honest, mostly supported my arguments. Let’s start with IP. Looking at 8-Aug (the weekend after Spider-Man: Brand New Day came out) to 18-Sep (the weekend that Resident Evil came out, which I think provides a nice bookend to this time period), there were seven films based on pre-existing IP: Resident Evil (2026) ($126 million) Practical Magic 2 ($65 million) _Insidious: Out of the Furthe_r ($65 million) Coyote Vs. Acme ($59 million) Paw Patrol: The Dino Movie ($53 million) Tony ($15 million) Super Troopers 3 ($7 million) Compare those to the notable original films from the past month—I actually could have included more movies, but here are just thirteen, bringing us to an even twenty films—including.... The End of Oak Street ($54 million) Buddy ($26 million) Mutiny ($15 million) By Any Means ($15 million) The Dog Stars ($14 million) Runner ($14 million) One Night Only ($11 million) Hope ($8 million) Spa Weekend ($7 million) The Uprising ($6 million) Teenage Sex and Death at Camp Miasma ($6 million) Onslaught ($3 million) Eli Roth’s Ice Cream Man ($2.8 million) Here’s that in chart form: Five of the top six films in this time period were all based on IP. I made a big chart of films that grossed over $200 million at the box office before Spider-Man: Brand New Day and The Odyssey hit theaters. Let’s update that chart! By the way, if you want to see how I categorized each film—so another bar chart—here it is: I know that many of my fellow critics/pundits/analysts dislike films based on IP and how Hollywood is making so many of them. And I’m sympathetic to this point of view. As I’ve written many, many times before, you need a balance between existing franchises, new IP, and original films. And Hollywood clearly needs to make more films like Resident Evil (a well-made film from a visionary director) and fewer Practical Magic 2’s (which didn’t get critical or customer buzz). But at some point, critics and pundits need to contend with what audiences are telling them: Movie-goers aren’t showing up to original films. Audiences are speaking with their dollars, telling you they want more IP and franchises. You can try to convince studio heads to make fewer IP-based films and franchises, but the data and numbers aren’t there. Instead, critics need to work harder to convince audiences to show up for original films. Aim your ire/concern at the average person, not studio heads.2 Because they’re just making the films that audiences are telling them to make. WRONG: Original Horror Films Didn’t Break Out I’ll be honest, even though I wrote an article casting some skepticism on the horror genre in July, if you asked me to make a prediction, I would have predicted that, in August, a new, original horror film would have blown up. No, seriously, I just assumed that Obsession and Backrooms presaged a change in audience behavior. But none of the buzzy new original horror films from August—Teenage Sex and Death at Camp Miasma, Onslaught (not an action film in spite of the ads), The End of Oak Street, Eli Roth’s Ice Cream Man, or _Buddy—_broke out. To be clear, exactly one of those films (Buddy) had good “ROI”, but again—I try to be specific in my language—none were “popular” in any broad sense of the word. None of them will be “saving” movies theaters like Backrooms or _Obsession_helped save the summer. The new Insidious film and Resident Evil, both based on IP, were far and away the biggest horror films since July. (We’ll see if this changes in October/Halloween season.) RIGHT: Stay Skeptical about Crowdfunding... I’ve long been skeptical about crowd-investing platforms as one of Hollywood’s saviors, mainly because there’s so much hype/buzz. People need to stay more skeptical about more things, explaining both the potential upside but also the downsides. In particular, the media often hypes crowdfunding at the start and never checks in on the actual results after they’ve come in later. And August gave us our first update! _Ice Cream Man—_directed by Eli Roth—grossed $6 million off of a $5.5 million budget. This is a production of The Horror Section, which was one of the first “crowd investing” studios with 2,400 investors, which means that 2,400 investors probably lost money. They certainly aren’t getting as great of returns as if they had just invested their dollars in the stock market. Hopefully Stiletto (Tagline: “Someone’s Going to Make it Rain Blood!”) does better next month. WRONG: Another Data Goof Here’s another data error. When the first episode of House of the Dragon came out, HBO put out that it had 21.5 million viewers in the first three days, and I read that to mean in the US…but no, it was global. So my US-only datecdotes charts shouldn’t have included it. We never got US-only numbers for the first episode, but for the final episode, HBO put out that it had 11 million US viewers. (And that global dropped to 21 million viewers.) Here’s the updated chart (which I’ve since used in the Streaming Ratings Report): Still, this show is absolutely huge. RIGHT: Superhero Films Remain Very, Very Popular After Supergirl flopped, I read a few takes that “comic book movies are going the way of the Western”. Post-Spider-Man: Brand New Day, that take didn’t age well. To be fair, I have a very nuanced take on the superhero genre right now; it’s down right now, for a lot of reasons. But it’s not “dead”. Maybe _Spider-_Man is just a really popular character? I saw that take, and it’s a fair counter-argument. (But pundits arguing that superhero movies were dead should have mentioned this $1.5 billion counter-argument…) But is it just Spider-Man? The next Avengers film already has $50 million in pre-sales (and I was skeptical that that film would do well) and the Avengers: End Game re-release topped the box office two weekends ago (over three original films). And I wouldn’t bet against Batman or Superman. So maybe it’s just Spider-Man, Batman, Superman and the Avengers. Oh, and Deadpool, of course. And Black Panther. And Wolverine. And probably the X-Men. Plus a well-made Wonder Woman or the Hulk film could break out. But that’s it! It’s just those ten characters/teams. Oh, what’s that? Lanterns is also doing well on HBO? (See previous section…) To be fair, I’m actually pretty sympathetic to the argument that more popular characters—like Spider-Man and Batman—anchor more popular films. In fact, I made that exact argument three years ago when I first wrote about the “Marvel-cession”. In many ways, you can blame The Guardians of the Galaxy for fooling Marvel Studios (and the rest of us) into believing that any character could pop. It turns out, the list of iconic characters is probably smaller than most people think. But it’s probably too early to say that superhero films and comic book movies are dead unless “death” means a slight decline over a longtime. RIGHT: Who Killed Theaters? Old People I get frustrated whenever I see headlines or analysis about how young people are “returning” to theaters. As I’ve detailed(for years), young people have always powered the US box office, despite narratives about “kids these days” and their “phones”. Really, what’s changed post-2020/pandemic is that old people aren’t going to the movies nearly as much. This summer, I saw a movie (from an older director) in a theater near a retirement community, and multiple older people at the theater were talking about how this was their first time seeing a movie in years. I dislike personal anecdotes, so YouGov can fill in the data, best summarized by this headline: “Who killed movie theaters? Not the youths”. According to them, 64% of people aged 18-29 have seen a movie in the last year, but only 30% of 65-and-older. 20% of 18-29 have seen a movie in theaters in the last week and 42% in the last month. Here’s the polling data: Most concerning? Many Americans (17%) think theaters are a worse or much worse experience than watching films at home. Slight WRONG: Hadestown Opens Big A live theater capture of the Broadway musical, Hadestown, made $20 million at the US box office, which begs the question: was I wrong to be skeptical about musicals a few years ago? Yes and no. On the one hand, $20 million is a far cry from being “popular”, so yeah, the genre isn’t that popular overall and Hadestown is one of the more popular musicals from recent years (i.e. the “Taylor Swift Data Fallacy” in action). On the other, I doubt filming this cost all that much, and I don’t think that they spent much on marketing, so this is a good source of ancillary revenue. Smaller Updates WRONG: As I mentioned in a Streaming Ratings Report, I underestimated the budget for Enola Holmes 3. It probably cost more like $50 million, if not more. But... I’m not sure that it really matters? At sub-10 million hours, prices have to come down to make this work. WRONG: Netflix is giving Ink a 27-day in theaters! To quote the kids/YouTubers these days, let’s go! Now I might actually have a chance to see Danny Boyle’s latest in theaters. I’d complained about this in a “Coming Soon” section, but I was heartened to read that Netflix is giving multiple films longer theatrical windows this year. RIGHT: Netflix is sending 4-5 films per year to theaters. Netflix is slowly but surely sending more and more films to theaters, as I cautiously predicted earlier this year. For now, it’s just three big films and a number of awards contenders, but still, this is great news. And they’ll be releasing box office grosses! Just this week, Ted Sarandos confirmed that KPop Demon Hunters 2 will come to theaters (and my guess is it performs in the box office top ten at a minimum). WRONG: Angel has 3 million subscribers! How do I know this? Well, they told Deadline, who reported it. I marked this as “wrong”, since they’ve doubled their subscribers in one year but, you know, they don’t really have a hit film to speak of and they’re still losing money. WRONG: Furious was only renewed for one more season. I accidentally wrote “two more seasons” in my latest “Renewals, Cancellations, Un-Orders and Removals Update”. RIGHT: House of David is ending with its third season. In July, Prime Video renewed House of David for a third season, as I just wrote in my latest “Renewals and Cancellations” report. Well, now it’s ending after that third season. Why? As I’ve been writing, its viewership wasn’t great. I got feedback that this show didn’t cost very much, but it cost enough that its limited viewership didn’t save it. WRONG: Adults was a Hulu original! So I missed Adults when it first came out last year; I saw that it aired on FX and just assumed that it was a linear-first program. Turns out, it aired three episodes on FX, but binge-released the rest of its episodes the next day on Hulu. Huh. So I should have covered it last year! But I just wrote about it. 1 “When I was a kid in the 90s, if you wore a t-shirt to school that wasn’t too big and also wasn’t too small, but somehow didn’t quite fit, we’d say you were wearing an “extra-medium” shirt.” 2 As always, a huge exception is Disney, which barely makes anything original anymore.

Scientists Solve a Decades-Old Stick Insect Mystery

The discoveries could help manage stick insect outbreaks and reduce their impact on forestry and agriculture. Australia’s coastal landscapes are home to large stick insects belonging to the genus Anchiale, a group of closely related species. For decades, scientists and nature enthusiasts have documented them, uploading more than a thousand observations to databases like iNaturalist

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Sep 27 • 11:30 AM EDT • Science • scitechdaily.com
FAMU volleyball match moved up, softball game scrapped by Isaias

FAMU athletics have made some schedule changes to volleyball and a fall ball softball game as Tropical Storm Isaias nears landfall in Tallahassee.

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Oct 8 • 9:52 PM EDT • Sports • tallahassee.com
Spurs get worrying Tobias Harris injury update

San Antonio's lone free-agent signing is reportedly dealing with an injury during preseason.

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Oct 6 • 10:49 AM EDT • Sports • sports.yahoo.com
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Bobby Kotick’s lawyers sent me a bad email (and later apologized)

The message I had received was unsettling—for a moment. Then it was just really confusing. Back on January 20 of this year, at 5:15pm ET, I received an email with the subject line “Legal Correspondence re Bobby Kotick.” It was from the law firm Clare Locke, a firm I’d heard had been emailing reporters in recent years about their coverage of Kotick, the former, longtime CEO of Activision Blizzard. The letter was threatening. A lawyer from the firm introduced themselves as “defamation counsel to Bobby Kotick.” They issued a “demand” that I “correct” a Game File article I’d published a week prior. The article that had irked them had been a scoop of sorts. I’d written about a a 2022 lawsuit brought by a Swedish pension fund, AP7, over Microsoft’s purchase of Activision Blizzard. The suit wasn’t news, but I was first to review and report about Kotick’s extensive pushback to the fund’s claims. The pension fund’s core contention was that the sale had been rushed by Kotick to avoid the consequences of sexual misconduct scandals swirling around the company in 2021. (He’d not been accused of misconduct himself in those suits, to be clear.) As I wrote at the time, Kotick had denied the allegations of the rushed sale. Beyond that, Kotick used a December 2025 reply to the Swedish fund’s lawsuit to assign blame for those workplace scandals, the bad press and even for the AP7 lawsuit. I’d found Kotick’s arguments novel and newsworthy. Across nearly 3,000 words, I explained Kotick’s take: that a Swedish gaming company was behind the Swedish fund’s lawsuit (the Embracer group; they denied it); that the Microsoft-Activision deal was not rushed and was secured at what Kotick felt history had proven to be an optimal price for shareholders; that he believed a conspiracy of people at unions government agencies, PR firms and the media had spun up claims of widespread workplace misconduct at Activision Blizzard in 2021. The article gave context for all of this, letting readers assess the claims and weigh their credibility. As I’d later write to Kotick’s lawyers: I would be surprised if you could point to any news article about Bobby Kotick in the last five years that has spent more of its wordcount articulating his point of view. He is welcome to do an interview with Game File any time. Nonetheless, there they were in my inbox that Tuesday evening: Clare Locke, the law firm that secured a $787.5 million settlement from Fox News over false statements about voting machines. They were emailing me, threatening that failure to comply with their demand could support a claim of “actual malice,” a legal standard for libel. Unless… Unless, they said, I added a key paragraph to my article. This was a paragraph that I already knew Kotick’s lawyers had been emailing reporters about for at least a year, and it was a paragraph that was already in my article. The paragraph they wanted is from a 2023 settlement that California’s Civil Rights Department struck with Activision Blizzard. The settlement had closed a two-year-old lawsuit over alleged sexual discrimination at the game maker. The paragraph basically said that claims of systemic or widespread sexual harassment—or of execs like Kotick tolerating such behavior—had never been proven. I’d already seen proof that Kotick’s lawyers had pushed for the settlement’s language to be added to reports about 2021 sexual discrimination and misconduct lawsuits brought against Activision Blizzard by California and, separately, by the U.S. federal government (both suits were since settled). I knew that Kotick and his lawyers felt that the California settlement language should be mentioned in the same breath as references to an article he hated and denied, a November 2021 Wall Street Journal article claiming Kotick knew “for years” of sexual misconduct at Activision Blizzard. So, in the Game File article that Clare Locke emailed me about, in the interest of ensuring I was being fair and balanced regarding the person I was covering, I had already included the following excerpt from the California settlement [emphasis added in bold]: (Kotick has repeatedly pushed back against that November article in the Wall Street Journal, citing among other things, language from a court-approved consent decree as part of Activision’s 2023 $54 million settlement over the California suit. It states: “no court or any independent investigation has substantiated any allegations that: there has been systemic or widespread sexual harassment at Activision Blizzard [or] that Activision Blizzard senior executives ignored, condoned, or tolerated a culture of systemic harassment, retaliation, or discrimination.”) On the evening of January 20, I was incredulous. How do you write a four page legal threat about a week-old article and miss this? While scrambling to also make my kids dinner, I wrote a lengthy reply to Clare Locke’s lawyers, basically asking them to cool it with the threats and to start making sense. In part, I wrote: I hope you can understand why I am having trouble understanding what you’re asking for, when the statement you’re demanding to see in Game File’s article already appears in Game File’s article. Actual malice, as you know, refers to a reckless disregard for the truth. I’m not sure what your argument is when my article already states your client’s position. Here is where I should remind you, the reader, that I am an independent journalist. I publish on Substack, and have availed myself of the Substack Defender program that provides writers on the platform with legal support. But I’m no Wall Street Journal or New York Times, nor even IGN or GameSpot when it comes to such things as, well, having a legal department. There are more fun things for me to do as an independent journalist than writing back to a powerful law firm representing a very rich person. On the evening of January 20th, I was just trying to cook some pasta, broccoli and chicken nuggets for hungry twins. Nevertheless, I wrote back to them. Two hours later, I got a reply. Summarizing: A lawyer for Clare Locke said they’d “reviewed an incomplete version” of my article and they “apologize for the confusion.” (My guess: Someone didn’t read past the piece’s paywall, even though they’d had a full week to scrounge up the funds to do so. What I’d published above the paywall was balanced, as was what came after.)1 That was almost that, but something about the situation bothered me. The letter had been marked “confidential.” I hadn’t agreed to that, and I disliked the idea that powerful people on the beat that I cover would act like they could unilaterally control what I might tell my readers about. On the morning of the 21st, having already gotten the powerful law firm to back off, I oh-so-wisely re-approached them with just one more thing. I thanked them for clearing things up the night before but noted that I’d never agreed to keep their letter confidential. I’m all for agreeing with a source to keep things off the record, but that’s the thing. We have to agree. You can’t just declare it. I’m not bound by that. I wrote to Clare Locke’s lawyer and said, in part: I trust the matter is resolved. It was disappointing to have to spend less time with my kids last night in order to address your legal letter. Family time’s precious. I will add, for clarity’s sake, that, while your letter stipulated that it was confidential, I did not agree to those terms. In the future, should you wish to communicate with me confidentially, I am happy to agree to classifying our communication as “off the record” prior to the actual communication—as is standard with any professional journalist. The firm’s lawyer replied, not directly addressing the confidentiality issue but asserting that the matter was resolved. Why I didn’t write about this until now In May, I told this story on an episode of Simon Parkin’s podcast My Perfect Console, but I held off on sharing it directly with Game File readers. I held off to avoid stepping on the toes of another reporter, the journalist Mikhail Klimentov. He’d interviewed me in the spring of 2025 about an investigation he was working on regarding Bobby Kotick lawyers pressing the media to add the California settlement language to stories referencing the 2021 lawsuits. And about how some outlets had changed their stories and how some simply deleted them. Initially, I was a third-party source for Klimentov’s reporting, providing on-the-record context about the state of the games media. I’d heard about the letters but hadn’t put the time into pursuing the story. I thought it was interesting, and I was glad he was covering it. When the outlet that Klimentov was going to run his reporting in dropped the story, I began talking to him about potentially publishing his reporting on Game File. This was tentative. Then, in January, when I got my own Clare Locke letter, I told Klimentov that I didn’t think it would make sense for me to publish him, not with me now being part of the story. I had my own version of this situation to tell. But I wished him well and said I’d refrain from telling my tale until he could get his reporting out there. Last Friday, Klimentov finally ran his investigation, in a nearly 48-minute video report for People Make Games. It covers various Clare Locke letters, how media outlets reacted to them and what to make of all this. His video weighs the merits of Kotick’s request and looks at some of the articles that were changed (one of which had a glaring error). I highly recommend watching it: (Note, I did some editorial consulting for a People Make Games video last year but nothing to do with this report.) While many outlets haven’t left any public evidence that they updated their Kotick coverage at Kotick’s counsel’s request, at least one has. Back in October 2025, the mainstream outlet Reuters applied the most transparent article update I’ve seen. On the 3rd of the month, they published an article about the state of the Swedish pension fund’s lawsuit. Days later, they added this: In an October 7 letter sent after publication of this article, Kotick’s defamation counsel disputed claims of widespread harassment at Activision. “Not a single investigation, court finding, verdict, or ruling ever concluded that there was any merit” to the allegations of widespread harassment at Activision, Tom Clare and Nick Brechbill of Clare Locke wrote. I’ve never added a statement to my article on Game File, because none was needed. Not for fairness’ sake, nor to meet any demands of Kotick’s lawyers. I’ve nevertheless wanted to be transparent with Game File readers. If someone powerful is questioning my reporting, is threatening a lawsuit over it… if that threat is part of a pattern involving other games media outlets and if, in my case, the whole thing ran into a ridiculous ditch, I want you to know about it. I also share this as a real example of how I handle threats to Game File. I stand up for my own reporting, even when it’s not comfortable to do so. (In that same category of standing up for the work I do, I’ll point to an incident in late August. Asocial media post I published to X/Twitter regarding reporting I did about Take Two and GTA VI was hit by bogus copyright claim by a firm working for the publisher. I pushed back and got it reversed; even while a bigger games media outlet let themselves be censored. This is the other reason I’m sharing this story: To emphasize that dealing with threats from powerful people is one of the costs of covering the video game industry independently and as fearlessly as possible. This is where you come in. Your support, through free and paid subscriptions (sign up here!), can help me keep doing that. It can ensure that I’ve got the back-up I need. And it can help make fiascoes like this even less of a worry, so I can spend my evenings dealing with more important things, such as making sure I steam the kids’ broccoli just right. 1 That pension fund lawsuit I wrote about in January has all but gone away. In May, the fund and Activision Blizzard owner Microsoft agreed to settle. Lawyers for the fund brokered a $250 million settlement for former Activision Blizzard shareholders. In the settlement, the fund’s lawyers changed their rhetoric. Where once they’d questioned the meaning of the California settlement language, they adopted a version of it for themselves. Several weeks ago, while seeking to get a court to sign off on the terms of the settlement, they proposed their fee for their work in the case: $60 million.

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Sep 28 • 4:13 PM EDT • Technology • gamefile.news
Baum and Aseko enjoy big win

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Sep 27 • 8:45 AM EDT • Sports • sports.yahoo.com
Ubisoft's calling its next push into gen-AI game development Motherbrain

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Sep 28 • 12:58 PM EDT • Technology • eurogamer.net
NVIDIA Reportedly Axes RTX 5090 Production, Diverting GB202 Chips To PRO Cards As Gamers Get An RTX 5080 24 GB

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Oct 10 • 3:50 AM EDT • Technology • wccftech.com
What to Stream: Quavo album, 'East of Eden' series and 'Minecraft Dungeons II'

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Sep 28 • 12:01 AM EDT • Entertainment • gazettextra.com
Tocotrienol supports embryonic mitochondrial health under maternal inflammatory stress

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Oct 2 • 7:39 AM EDT • Health • nutraceuticalbusinessreview.com
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Job interviews are a weird business

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Sep 28 • 6:00 AM EDT • Business • theguardian.com
Gulfshore Business 40 Under 40 Class of 2026

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Oct 2 • 5:00 AM EDT • Business • naplespress.com
Expected Isaias losses unlikely to tip the market: Brokers

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Oct 9 • 2:45 PM EDT • Business • businessinsurance.com
Arsenal youngster receives MBE from Prince William

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Oct 8 • 5:05 AM EDT • Sports • sports.yahoo.com
ACC Coach Takes Shot at Penn State for Preseason Bias

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Oct 5 • 3:27 PM EDT • Sports • sports.yahoo.com
Alabama health officials warn of storm cleanup dangers ahead of Isaias

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Newcastle 'working on' deal to sign Tyler Morton

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Oct 2 • 1:45 AM EDT • Sports • sports.yahoo.com
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Sep 30 • 12:00 PM EDT • Sports • sports.yahoo.com
Amid PlayStation 5 Pro Shortages, Sony Implements Lottery System Based on Playtime

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Sep 29 • 5:02 PM EDT • Technology • techpowerup.com
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Oct 10 • 1:34 PM EDT • Business • yahoo.com
Trump paying for political ads with taxpayer money?! Lindsey Granger

Unbiased Politics News

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Sep 28 • 11:04 AM EDT • Politics • thehill.com
Sereias da Vila host Carapicuíba social project Pra Ela Jogar

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Oct 2 • 4:20 AM EDT • Sports • sports.yahoo.com
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Berrien County Health Department receives grant to cover cyclosporiasis outbreak costs

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Sep 28 • 6:17 AM EDT • Health • wsbt.com
Iowa Stops Hunger recap: A conversation on campus hunger

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Oct 9 • 7:00 AM EDT • Business • businessrecord.com
Browns Facing Hurricane Isaias Trouble in Week 5 vs. Jets

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ASUS ROG Edition 20 - Celebrating 20 years of Republic of Gamers

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Freiburg announce contract extension for Ginter

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Updated weather forecast for Georgia-Alabama football game

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Oct 10 • 7:40 AM EDT • Sports • sports.yahoo.com
Bradish to undergo sports hernia surgery after ending '26 on IL

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Sep 28 • 2:52 PM EDT • Sports • mlb.com
Nomura Asset counting on Japanese market enthusiasm to expand global business

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Oct 7 • 3:03 AM EDT • Business • reuters.com
Hurricane Isaias Update

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Fucoidan research surpasses 5000 papers as Marinova targets gut health, immunity and men's urinary health

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Oct 8 • 8:03 AM EDT • Health • nutraceuticalbusinessreview.com
Isaias leaves thousands without power, kills at least 4 people

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Oct 10 • 6:26 PM EDT • Entertainment • thederrick.com
Injury Boost For Newcastle With Will Osula Back In Training

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Oct 9 • 3:00 AM EDT • Sports • sports.yahoo.com
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Healthcare Has Normalized The Abnormal. Raj Panjabi’s New Book Explains Why.

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Hurricane Isaias Update

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Matthias Jaissle Reveals Why Newcastle Was the Right Choice

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Oct 9 • 9:00 AM EDT • Sports • sports.yahoo.com
Mitch Johnson on Tobias Harris’ calf strain: “It’s a …

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Nomura Asset counting on Japanese market enthusiasm to expand global business

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Which Premier League players got injured during the international break?

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Oct 6 • 3:20 AM EDT • Sports • sports.yahoo.com
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Jason Kelce Owes Jaguars Fans An Apology Before London Kickoff

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CA Alumnus, NASA Engineer Returns for Science Night

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Sep 30 • 9:00 AM EDT • Science • mainstreetmediatn.com
Georgia vs. Alabama score, live updates, highlights: Follow SEC showdown after Hurricane Isaias
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Discover the latest science on probiotics for healthy ageing: From longevity to quality of life

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This Week In Lazio History: September 21-27

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Sep 27 • 1:50 PM EDT • Sports • sports.yahoo.com
Netflix’s Summer of Bummer

(Welcome to the Entertainment Strategy Guy, a newsletter on the entertainment industry and business strategy. I write a weekly Streaming Ratings Report and a bi-weekly strategy column, along with occasional deep dives into other topics, like today’s article. Please subscribe.) Today, I’ve got a guest post from longtime friend of the newsletter, Brandon Katz. I’ve been trying to find time all summer to look at Netflix’s straight-to-streaming film slate, but between a pre-planned trip and Nielsen moving up their streaming data timeline, I’ve been swamped. So I reached out to Brandon, one of my favorite fellow analysts, to write about it. And I feel like he captured the tone and data focus of the newsletter perfectly. You can connect with Brandon on LinkedIn and Twitter. Enjoy! Don’t worry, folks. You’re in safe hands with me. To ease any anxieties about an interloper in ESG’s domain, I’ll start by stealing one of his best framing devices: headlines. Box office flops are covered in the same way the Teenage Mutant Ninja Turtles eye pizza: with cartoonish insatiability. I would know. I’m a former reporter who wrote nearly identical headlines: Yet, intentionally or not, streaming misses get treated with kids gloves, filtered through a rosy lens: In the last six years, U.S. streaming viewership has become nearly as transparent as the box office, but the data often arrives weeks later, in a number of less intuitive metrics, and with nary an official budget to be found. This plays into the Wall Street-whispering narratives major streamers have been cultivating for years. They get a pass in a way that theatrical studios simply don’t. Subscribe Netflix’s Summer Slate Not a single Netflix original film released between May and August this year opened above 20 million U.S. TV hours, per Nielsen. That benchmark usually serves as the EntStrategyGuy’s floor for a streaming hit on Netflix. None of these films enjoyed a hit-cementing single week of 20-plus million hours during their runs. Netflix’s two best films were true crime docs, Maternal Instinct (16.5 million hours) and The Crash (19.7 million), the best overall week for a film this summer. Great for most other streamers, but not necessarily what we’re used to seeing from Netflix. For an overly-dramatic comparison, Happy Gilmore 2 opened last summer to around 47 million hours (celebrity cameos, baby!). Zooming out, the picture looks even worse. In 2026, Netflix’s five biggest scripted summer films posted the lowest average (28.6 million hours) and median (28.8 million hours) eight-week viewership totals of the past four years. Now, it’s unrealistic and unfair to expect Netflix to deliver a _KPop Demon Hunters-_sized hit every year. But it’s also not ideal to see the size of their hits shrinking over the last few summers. Let’s quickly run through some of the notable summer misses. Jennifer Lopez and Brett Goldstein’s perfectly fine romcom, Office Romance, fell off the charts after 20 million hours in its first two weeks. Top films usually last for four-plus weeks. Starry titles ideally don’t decay that fast either. Homegrown star Millie Bobby Brown couldn’t prevent the snappy Enola Holmes franchise from diminishing returns. At 14.3 million U.S. hours, the third film posted roughly half of what the first two films did in their first two weeks. What’s on Netflix calculated that per-day global views were down nearly 60% from the second movie. The Whisper Man did okay with more than 36 million hours over its first four weeks. But I expected a little more juice from a film featuring Robert De Niro, Michelle Monaghan, and Adam Scott. Kevin Hart’s Ladies First collected just 11.2 million hours total across two weeks. That’s a big miss for one of Netflix’s go-to stars. Plopping into the same bucket are Sunny Sandler’s Don’t Say Good Luck (10.3 million in two weeks) and John Cena’s Little Brother (17.5 million). Meanwhile, English-language originals Color Book (June 19), In the Hand of Dante (June 24) and Heartstopper Forever (July 17) never sniffed Nielsen’s Top 10 at all, despite needing only 2 to 5 million hours to land in the top ten most weeks. (By my count, eleven English-language scripted original films released between May and August did chart). It’s only fair to mention that Swapped (1-May) posted nearly 42 million U.S. hours over five weeks (the longest Netflix original run this summer) and is currently their eighth most-watched English-language film ever worldwide. Remarkably Bright Creatures (37 million, 4 weeks) and Voicemails for Isabelle (27 million, 4 weeks) weren’t bombs either. Still, overall, I think it’s fair to say this was a quieter summer season than we’re used to seeing from the market-leader. You might not realize that given the language commonly used in public analysis. The Twist Despite the starkly black-and-white tone of the coverage, here’s the twist: when many box office bombs arrive on streaming, their viewership looks a whole lot like many of Netflix’s supposedly successful summer releases. Hmm, where have we heard that one before? Masters of the Universe topped out at $65 million stateside against a $170 million budget_._ I’ll admit, Skeletor ripping sleeveless curls as a gym bro and bodyslamming Adam’s co-workers was funny. But, much to the chagrin of my bank account, my laughter doesn’t launch franchises. Yet the He-Man reboot opened to 19.6 million hours (from a Wednesday five-day opening instead of just one weekend), on par with Hoppers on Disney+ (19.4 million). It put up nearly 47 million hours over its first six weeks, bigger than all of Netflix’s summer releases. Pretty darn healthy and likely to land among the 25 most-watched movies on streaming this year. Sticking with Amazon, The Sheep Detectives just barely broke even at the box office with $133 million worldwide (and only $66 million domestic). I never expected cloven-hooved, cud-chewing mammals to be able to bring me to tears. Yet that’s exactly how I found myself at the end of this surprisingly affecting movie (#NoShame). It was likely the unexpected quality in a family-friendly film that powered its streaming over-performance. Sheep Detectives delivered a solid run for Prime video netting 26.2 million hours! How about franchise IP? Star Wars: The Mandalorian & Grogu had the lowest opening ($81 million) and lowest-grossing Disney-era live-action Star Wars film ($178 million domestic). One day before release, its Heat score (19.8%)—audiences who list their interest as a 7/7—fell behind blockbusters Wicked (21%), Superman (23%), Fantastic Four: First Steps (23%), Michael (23%), Toy Story 5 (26%) and Avatar: Fire and Ash (27%), according to Greenlight Analytics. The urgent enthusiasm just wasn’t there. On streaming, Mando opened to weeks of 12.1 million, 6.1 million and 2.7 million hours (21 million total) over its first three frames. Not the numbers Lucasfilm was hoping for nor the numbers of a streaming hit. But they’re in the same vicinity as some Netflix summer releases with $345 million at the global box office to offset a smidgen of the pain. Final Thoughts So why oh why does this nuance gap exist? Four key reasons: Data Literacy: A “$100 million opening” just makes sense. After decades of box office reporting, even casual movie fans are well-versed in the benchmarks of hits and home runs. There’s an immediate shorthand. But “16.5 million” hours doesn’t land nearly as cleanly. Despite leaps of progress, the streaming ratings era is still in its infancy compared to theatrical. The EntStrategyGuy and I met thanks to a late 2010s group chat of data nerds hungry to find a shred of certainty in nebulous streaming performance. I’m not surprised to see “No. 1 on Netflix” still getting misconstrued out in the wild. Timing: By Friday morning, we have the box office’s Thursday night previews totaled, allowing us to better project the weekend’s expectations. From there, ticket sales are reported daily. By Sunday, the film’s fate is usually finalized, at least in terms of public perception. In streaming, Nielsen recently improved its delay to…two weeks. The medium isn’t forced to contend with instant gratification as harshly. Financials: Theatrical film budgets are a mere Google away. Profit and loss is calculated in the cold and unforgiving naked light of day for all to see. But finding the vast majority of streaming exclusive movie budgets requires the forensic investigation skills of a Criminal Minds detective. Also, it’s very difficult to calculate how much revenue/value a straight-to-streaming films provides a streamer. This is why there are so few stories about streaming original movies “losing X amount of money”. On top of that, marketing budgets are far greater for theatrical movies than streaming exclusive movies, which leads to earlier and better awareness. This then translates to a wider pool of potential interest. Narrative Control: Netflix is the only major streaming service to publish weekly first-hand viewership data and annual engagement reports. Naturally, some headlines borrow their first-hand framing**.** Other streamers benefit from their comparative lack of transparency. They may occasionally announce vague performance platitudes such as Apple TV’s Mayday becoming its “biggest film debut on the platform to date over its first 18 days,” and that it ranked No. 1 with left-handed viewers in its first weekend. (Fine, I made up that second one). But, for the most part, they keep first-hand viewership shrouded in mystery to avoid bad press. Especially for outlets that demand multiple articles per day from their writers, it’s an easy (and understandable) way for some reporters to hit their daily article quota by just repeating what the streamers have told them. TL:DR version: Streaming-exclusive movies are asked to do different things than theatrical movies, but that doesn’t mean they should escape judgment. Both still need to draw enough eyeballs to justify their cost within the proper performance contexts. The more cleanly we can inject a little nuance into streaming analysis, the better we’ll understand the audience and content trends that drive this industry. And that’s what all of this is really about: knowing what audiences actually want! Brandon Katz is the Director of Insights & Content Strategy at Greenlight Analytics where he focuses on evaluating the ever-fluid media landscape to unearth understanding, opportunity and value. Greenlight Analytics is the entertainment intelligence consulting company redefining how Hollywood finds, understands, and activates audiences. Prior to joining Greenlight Analytics, he served as the senior entertainment industry strategist at Parrot Analytics, and as a full-time entertainment industry reporter covering the Xs and Os of Hollywood, most notably with TheWrap and the Observer.

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