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Business Matters: Central Mass. by the Numbers, Sunday, Oct. 11
A look at business news in Central Mass. over the past week.
Saturday Pre-orders – Warhammer Tone Pro is here
Enjoy infinite painting possibilities with the new range of miniatures paints.
Gears of War: E-Day sells 230K copies
Gears of War: E-Day has sold 230K copies since its advance-access launch on October 1 and full release on October 6. Steam accounts for 168K of those, with Xbox (console and PC) selling 62K. But there’s more to this story, as Xbox makes up the bulk of revenue. E-Day is the best-reviewed Gears game in nearly two decades (and the best one ever made, in my opinion). The Coalition has made a banger here (it’s currently in my top 10 of the year). Despite E-Day’s undeniable quality, this is a soft result. And it’s down to the business model, really. E-Day has made $37M so far, thanks to the Premium upgrade On Xbox, Game Pass is cannibalising much of the premium revenue. Our estimates show that 1.7M folks accessed E-Day via their subscription rather than a copy. But Xbox is having it both ways – or having it halfway, at least – via its Premium Edition Game Pass upgrade. Game Pass subscribers could pay $30 (or their local equivalent) for up to five days of early access starting October 1. Our estimates show that of the 1.7M who accessed E-Day through Game Pass, 722K paid for the upgrade. Between the review embargo lifting on October 1 and the full release, E-Day managed to shift another 250K early-access upgrades – no doubt helped by the campaign’s rave reviews. So despite selling far fewer copies on Steam, Xbox accounts for almost three-quarters of the revenue (roughly $26M of the $37M, versus about $11M on Steam). So “230K copies” undersells the paying audience. Including the 722K upgrades, nearly 950K people actually paid something for E-Day. The $30 upgrade is a halfstep from cannibalisation, but will Xbox go all the way? While E-Day is a sublime game, these are soft numbers for a flagship when Xbox badly needs revenue wins. E-Day sold 62K copies on Xbox against 722K Premium upgrades, so for every one copy sold on Xbox, nearly 12 Game Pass upgrades were sold. The $70 premium SKU is – functionally – dead on Xbox. Normally you can’t see what a Game Pass player would have paid, because the game’s just there in the subscription. But the $30 early-access upgrade estimate shows that 722K people demonstrated they’ll spend real money on this game. In a world without day-one Game Pass, many of these folks would have bought E-Day at $70. They paid $30 for five days early access to something they don’t own. Xbox is, in effect, charging its most valuable customers the least, based on a hangover from a tried-and-exhausted strategy from a previous administration. Those 722K willing-to-pay players generated about $21.7M via the upgrade. If three quarters of this group – mostly US and European audiences – bought E-Day outright, that’s nearly $40M. Of course, Game Pass does bring in meaningful recurring revenue, and E-Day is adding value for hundreds of thousands of subscribers. However, Game Pass is no longer growing, so Xbox is at a crossroads. Xbox is reportedly looking to do a Netflix and bolt on an ad-supported tier to pad it further. But that will just set a new floor, and leadership keeps telling us the priority now is revenue growth, which is subscriber-speak for ARPU. Xbox has already pulled Call of Duty from day-one Game Pass after day-one inclusion hammered its sales, with new CoD titles now arriving on the service around a year late. We know that some Microsoft executives believe the service devalues games outright, and rumours (which Microsoft has dismissed so far, to be fair) suggest that day-one releases could be taken off Game Pass. Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe When a game this well-reviewed does this softly on its home platform, the model – not the game – gets brought into question. What else E-Day’s early adopters have played (including this month so far) Looking at E-Day‘s players on Xbox, most have played the franchise before (86% have played Gears 5, 76% Gears 4), and every game on the crossover list is either a shooter or a title from an Xbox-owned studio (though Game Pass is inflating those numbers, of course, more on that later): As for what else Xbox’s E-Day players have played this month, the top three are Fortnite (16%), Roblox (7%), and Call of Duty (6%). Another 5% played Minecraft Dungeons II, which is also on Game Pass and launched a couple of days before Gears‘ advance-access date. Many Game Pass players are happy to check out most big new additions. Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe Over on Steam, the top crossover games are also mostly shooters (slightly more PC-coded ones), including Space Marine 2, which was itself heavily inspired by Gears: Looking at what E-Day‘s Steam players are into this month shows who they are – as subscriptions don’t skew the data. The top three are Wardogs (13%), Deadlock (12%), and CS2 (10%), so you’ve got the restless shooter crowd checking out the new hotness. A little further down are Helldivers 2 and Space Marine 2, your co-op PVE shooter players who’ll feel right at home in Horde mode. Game Pass is skewing the playtime distribution on Xbox Looking at the playtime distribution in our platform, E-Day players on Steam are – relatively speaking – playing for longer: 54% of E-Day players on Xbox have played for five hours or less (versus 32% on Steam) 19% of Xbox players played for over 15 hours (versus 33% on Steam) 14% of Xbox players played for over 20 hours (22% on Steam) The absolute number of people playing for over 15, 20, and 50 hours is, of course, bigger on Xbox, thanks to the sheer volume of folks who came in through Game Pass (upgraders included). None of that is cause for alarm. Game Pass is the reason Xbox playtime skews lower, as when a game is free to try, people try it and bounce without putting in even an hour (17% under an hour on Xbox versus 6% on Steam). Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe The subscription brings in tourists alongside the committed, dragging down the average even when the game is excellent (but also perhaps winning over the uninitiated). It’s standard across every subscription-included title, on PS Plus too. Forza Horizon 6, for instance, had 11% of its Xbox players bounce under an hour, versus just 2% on Steam. So, Xbox’s crossroads So there we have it. Gears of War: E-Day is an incredible game whose revenues have been stifled by subscription inclusion and exclusivity. It’s the best-reviewed entry in the series in fifteen-odd years, but it still turned into one of the year’s softer flagship launches, not because players didn’t want it, but because Xbox’s own storefront gave its most willing buyers a reason not to pay. Which leaves Xbox at a crossroads. Will it keep making Gears games when the financial returns are this thin and the margins this low? And if it does, does the next one arrive off Game Pass at day one – the way CoD now does, or even on PlayStation? I think it should. Alright, back to E-Day for me! The last word Reply to this email – or reach out here – if you have any feedback for the newsletter – or want to request a game for us to cover. [Alinea Analytics boasts the most accurate PC and console estimates in the business. Game makers use our platform to understand their audience, keep an eye on the competition, monitor sales trends, and spot new opportunities. We equip game studios and financial institutions with accurate data and the confidence to make smarter, data-driven decisions. Want to talk about all things games market data? We’d love to chat!]
Next Week on XBOX: New Games for October 12 to 16
Next Week on XBOX: Castlevania: Belmont's Curse, Planet Zoo 2, Valor Mortis, Warhammer 40K: Boltgun II, and more coming soon!
Fyreslayers in Battletome: Khazalite Holds – What you need to know
What’s happening to Grimnir’s faithful berzerkers?
’Eavy Metal takes on more colours with Warhammer Tone Pro paints
See more miniatures painted with the new paint range and learn their recipes.
Wizards of the Coast Confirms Reprints for Popular MTG Warhammer 40K Commander Decks
In a statement to IGN, Wizards of the Coast has confirmed a new "small" reprint run for the incredibly popular MTG Warhammer 40K Commander Decks.
Imperial Knights star in a new Black Library novel
The Winter Knight rides out into a dying world, plus new versions of fan-favourite books.
NFL Drops Hammer With Punishment Over Denver Broncos Game
The NFL has stepped in with costly discipline over an in-game altercation involving Denver Broncos head coach Sean Payton. The post NFL Drops Hammer With Punishment Over Denver Broncos Game appeared first on HEAVY.
Exclusive Warhammer 40,000: Dawn of War 4 Space Marine Screenshots and Interview With Creative Director Jan Theysen
In this exclusive interview with director Jan Theysen, we go into detail on how the Space Marines actually work in Warhammer 40,000: Dawn of War 4.
Try the new demo for Warhammer Survivors now!
Bring bullet heaven to the worlds of Warhammer this November.
Two more Final Cut animations on Warhammer TV this week
Plus, new episodes of Loremasters, Tale of Four Gamers, and How We Roll.
These Birds Are Louder Than Elephants, Jackhammers and Chain Saws
A new study has identified two species of Brazilian birds, the bare-throated bellbird and the red-legged seriema, as the loudest in nature.
Halo's new steward Activision reportedly considering rebooting the series, with a team in Sledgehammer Games leading the charge
New rumours suggest Sledgehammer Games have pitched some ideas for Activision's newly-announced Halo takeover.
Warhammer 40k: Space Marine 2 Marches on with Massive Free Update, Year 3 Roadmap
Happy anniversary
Andrew Cuomo Hammers Partisan Politics: 'When CLARITY Failed, Ambiguity Wins'
Former New York Governor Andrew Cuomo on Tuesday said the CLARITY Act’s collapse came down to pure politics, not any irreconcilable policy dispute. Politics, Not Policy, Killed the Bill Cuomo told Bloomberg Television said the bill had the best name...
Buzz and business impact: Where AI is delivering value
Artificial intelligence has become a popular tool for a significant number of senior living and care providers, with many leveraging this technology to create value for residents, patients and staff members alike. But sometimes AI can be used like a hammer in search of a nail, offering oversimplified solutions for complex challenges, experts warn.
Space Marine 2 gets a massive anniversary update
Celebrate the start of Year 3 with a new weapon and play as Chaos Space Marines in Siege Mode.
Warhammer 40,000 – Balance Update: Chaos, the Imperium and Xenos Fight Back
Learn what yesterday’s big changes mean for the non-Space Marines factions.
Dawn of War IV – Blood Ravens and Dark Angels team up in new trailer
Watch the new faction trailer now.
Warhammer 40,000
Heretics and Loyalists alike are receiving a suite of updates in time for the release of Codex: Space Marines.
Scientists identify two of the world’s noisiest birds – and they’re as loud as a jackhammer
There are two new contenders for the world’s loudest bird – and scientists are not being quiet about it.
The world’s loudest birds squawk as loud as a jackhammer
The calls of the bare-throated bellbird and red-legged seriema can exceed 120 decibels.
Metallurgy Enters a New Era as AI-Designed Alloys Redefine the Science of Metals
Metallurgy, the science that has underpinned human civilisation for more than six and a half thousand years, is undergoing a transformation so profound that researchers are calling it a new era for the field. From the first hammered copper tools of antiquity to the superalloys
Dolly Parton Day celebrated across the US: What to know
Dolly Parton attends We Are Family Foundation honors Dolly Parton & Jean Paul Gaultier at Hammerstein Ballroom on November 05, 2019 in New York City. (John Lamparski/Getty Images)
New army rules from Codex: Adeptus Custodes
See how martial ka’tahs show off ten millennia of Custodian combat skill.
Maine Dems hammer Collins over report of pay-to-play probe. GOP senator calls it 'completely false'
Maine Democrats on Wednesday assailed U.S. Sen. Susan Collins over a news report that the FBI investigated how much she knew about illegal campaign contributions that sent one of her donors to prison.
Review: Lords of the End Times is Total War Warhammer III's most ambitious DLC yet, and it delivers
Whether you want to bring ruin to the world or save it from destruction, Total War: Warhammer III's latest DLC delivers on the ultimate power fantasy.
Armand Hammer's private art collection arrives at Sotheby's L.A.
Hammer Museum founder Armand Hammer's private art collection will go up for auction after a preview exhibition at Sotheby's L.A. Works include Mary Cassatt's "Summertime" and Edgar Degas' "Trois danseuses."
Hammer and Rails Reacts Survey: That’s Gotta be Kane!
Unfortunately we aren’t talking about The Big Red Machine.
Three-time Slayer Sword winner Albert Moreto Font on the new Warhammer Tone Pro range
The multiple Slayer Sword winner talks about the new paint range.
Largest U.S. survey of Huguette Caland's work arrives at Hammer Museum
The Lebanese-born painter, sculptor and fashion designer Huguette Caland's life was as wild and audacious as her art. A Hammer Museum retrospective unpacks the once L.A.-based artist's remarkable legacy.
Georgia Bulldogs Hammer Arkansas Razorbacks in SEC Opening Victory
The Georgia Bulldogs got their SEC schedule started off right.
Warhammer 40k: Auspex Scanning the New Space Marine Models
The drop pod assault has begun, and we have a close-up look at the new Angels of Death. Codex: Space Marines is up for pre-order alongside some much-needed reinforcements for Space Marine players everywhere. Games Workshop sent us a selection of these new kits, and we wasted no time in getting them built! Captain on […]
Young Newcastle United stars hammer Sunderland
The young Newcastle United stars have hammered Sunderland on Saturday. The United stars of the future having travelled to play at the Academy of Light for an 11am kick-off.
Southampton test a chance to get back on track
Phil Parkinson says Wrexham's Championship contest with Southampton (15:00 BST) gives his side the opportunity to get "back on track" following their 6-0 loss to West Ham United last time out. The Red Dragons had been in encouraging form prior to that emphatic defeat by the Hammers. "It's a great opportunity for us to get ourselves back on track," said the Wrexham manager.
Games Workshop: New TonePro Paints, Blood Bowl Goblins, Tomb Kings, and More On The Way
Warhammer's specialist games and hobby supplies are also getting some reveals in today's big autumn preview.
Astartes II, the Most Anticipated Warhammer 40,000 Animation Ever, Has a New Trailer and Confirmation of Key Details
Games Workshop has released a new trailer for Astartes II, the most anticipated Warhammer 40,000 animation ever.
Warhammer 40k & Horus Heresy: The New Custodes Are Here In Force Across Two Timelines
The Emperor's Finest steal the spotlight in both games this fall - check out the preview!
From dockers to hooligans: the Millwall-West Ham rivalry returns
A fresh chapter in one of English football's fiercest rivalries begins this weekend when Millwall and West Ham United meet for the first time in 14 years.The Hammers' relegation from the Premier Leagu...
Space Marines detachments – Salamanders, Raven Guard, and more
More Warhammer 40,000 detachments for Codex-compliant Chapters.
Prospect Watch: Marlins Affiliate on Verge of Championship
The Jupiter Hammerheads sit one win away from Florida State League glory, while the Blue Wahoos prepare for postseason action behind a wave of surging power prospects.
Dortmund and Freiburg keep up 100% records in the Bundesliga
Borussia Dortmund made it three wins from three in the Bundesliga this season thanks to Fabio Silva's early goal and Felix Nmecha's double in a 3-0 victory at home to promoted Paderborn on Saturday. Freiburg, leaders on goal difference, hammered ten-man bottom side Borussia Mönchengladbach 5-0 in the Black Forest to seal a club record sixth victory out of six games across all competitions this term.
Padres Hammer Washington, 9-2, To Complete Series Sweep
The San Diego Padres got a monster offensive day from Jackson Merrill to win their third straight against Washington.
Revealed: New Warhammer 40,000 novels
New Black Library fiction inbound featuring the Astra Militarum and Adeptus Astartes.
Tyson Cuts Outlook as U.S. Cattle Shortage Hammers Beef Business
Photo credit piter2121 - stock.adobe.comTyson Foods lowered its fiscal 2026 profit and sales forecasts Thursday as the historically tight U.S. cattle supply continues to pressure meatpackers. The company now expects adjusted operating income of $1.85 billion to
A galaxy-shaking clash comes to Warhammer TV this week
Necron C’tan Shards and Tyranid monsters collide on Battle Report.
East Ohio Street is changing, even booming. Residents and business owners hope the new can lift all
The sound of hammers echoed between historic buildings on East Ohio Street as men in construction vests nailed in scaffolding. Meanwhile, the North Side...
Sunday Preview – Shake the earth with the Sons of Behemat
See what’s coming up for pre-order next week.
Inter roar back in five-goal thriller with Napoli
A last-gasp winner from Lautaro Martinez sealed a breathless win for Inter as the Serie A champions fought back from two goals down to edge visiting Napoli 3-2.Inter responded almost immediately when Martinez hammered in his first goal of the season from a Dimarco cross.
Match Preview: Hammersmith v Brentford Women
Brentford Women will make the short trip to Gunnersbury Park Sports Hub to take on Hammersmith in the London and South East Premier Division on Sunday 6 September (3pm kick-off BST).The Bees take to t...
A Manchester City loanee explodes into life for West Ham
Among the selection of young players that Manchester City sent out on loan for the 2026-27 season, Divine Mukasa joined West Ham. Mukasa joined the Hammers on a season-long loan. The young attacking m...
Hammer Realty celebrates 50 years of family-owned business in Wahpeton
Third-generation owner Jessie Hammer carries on her family’s legacy while looking toward the future of the local real estate company.
5 takeaways from the NBA's punishment of the Clippers: By dropping a sledgehammer, Adam Silver squares off against the league's richest owner
Harshest Punishments In Sports History: Where Does The Clippers Ruling Rank?
With the hammer officially dropped on the Clippers, let’s dive into the history books. These are the most memorable and impactful sports punishments handed out in history.
NBA hammers Clippers, Steve Ballmer for salary cap circumvention as Kawhi Leonard avoids suspension
The NBA released the findings of its nearly year-long investigation into salary cap circumvention allegations on Wednesday
Sweden ends aid to Liberia in a hammer blow to women’s rights and healthcare
Sexual and reproductive services face an uncertain future as the country’s second-largest donor halts support worth hundreds of millions of pounds
September’s Miniature of the Month and Collectible Coin revealed
See what you can get in your local Warhammer store in September.
I've played Total War: Warhammer 40,000, and I think it might be the "definitive" game for the 40k setting it's aiming to be
Total War: Warhammer 40,000 was playable at Gamescom this year, a game that Creative Assembly hopes to be the definitive 40k game. I think they may have done it
The Warhammer 40,000 August Update – Everything you need to know
New updates for points, maps, and detachments.
Warhammer 40k: Space Marines Codex Moves 16 Units To Legendary Status!
Some universe-shaking changes are coming for Space Marines this fall. Just an hour after the reveal of the new Outrider Captain, a full preview of the new Codex: Space Marines is here! The studio kicked things off with a brief video overview of what to expect, so take a few minutes to watch and let’s […]
Warhammer 40k: A Legend Returns — New Space Marine Captain On Bike Revealed
A brand new kit is here for a venerable 40k hero. Get a closer look at the new Space Marine Captain!
Poll: Hammer has slim lead in Secretary of State's race
Poll numbers from the latest Talk Business & Politics-Hendrix College Poll show Republican State Sen. Kim Hammer, R-Benton, with a three-point lead over Democratic candidate Kelly Grappe for Secretary of...
Poll: Hammer has slim lead in Secretary of State's race
Poll numbers from the latest Talk Business & Politics-Hendrix College Poll show Republican State Sen. Kim Hammer, R-Benton, with a three-point lead over Democratic candidate Kelly Grappe for Secretary of...
Mega-Gargants clash in the new Brawlers of Behemat box
Play a standalone game where two giant brutes bash each other to bits.
BIG PIVOTS: The Nexus of Climate Change Politics in Colorado
Our Colorado mountain town is being hammered by climate change. We are responding in many ways…
Call of Duty studio Sledgehammer reportedly worked on a Halo multiplayer prototype before it got canned
The next Halo game may be developed by an unlikely studio.
Halo Studios Reportedly Outsourced Campaign Evolved to 15 Studios, as Microsoft Weighs Involving Activision’s Sledgehammer Games in the Process
Halo Studios reportedly outsourced Campaign Evolved, as Microsoft weighs having Activision's Sledgehammer Games help build future Halo games.
Republicans see Minnesota fraud scandal as a chance to go on offense in a blue state
The newly minted GOP ticket wasted no time before hammering Democrats over fraud. Dozens of people have been convicted of stealing hundreds of millions of dollars meant to provide food, shelter, healthcare and childcare to people in need.
Total War: Warhammer 3 Just Confirmed the Release Date for Its Biggest Piece of DLC in the Series 10-Year History
Creative Assembly’s Total War: Warhammer 3 will soon get the biggest piece of DLC in the series’ 10-year history, with Lords of the End Times due out on September 24. Here's everything included.
Warhammer 40,000: Dawn of War IV delayed to December 3
Publisher Deep Silver and developer KING Art Games have delayed Warhammer 40,000: Dawn of War IV from its previously planned September 17 release date to December 3. It will be available for PC via…
HELLDIVERS 2 Joins the PlayStation Plus Game Catalog
HELLDIVERS 2 joins the PlayStation Plus Game Catalog, alongside the new Warhammer 40,000: Castellan’s Creed Legendary Warbond and the launch of “Devoid of Liberty,” a new horror-themed narrative arc.
Gossip: Hammers ponder Vardy deal
Latest transfer gossip from West Ham.
Padres Hammer Houston, 7-2, With Home Run Power
The San Diego Padres took the series finale last night with an impressive show of home run power.
Revealed – New Ork Nobz and Warbikes are coming
Elite Orks are coming for Warhammer 40,000.
Helldivers 2 gets a Warhammer 40K crossover on August 12
The 'Castellan's Creed' Legendary Warbond brings Imperial Guard weapons and armor to PS5, PC, and ...
Helldivers 2 x Warhammer 40,000 Castellan's Creed Legendary Warbond Fully Revealed, Weapons and Armor Shown Off, Release Date Confirmed
As promised, we have the full reveal of the Helldivers 2 x Warhammer 40,000 Legendary Warbond today, a first look at the weapons and armor it will include, and a release date.
Classic characters are getting free Necromunda rules
See how you’ll be able to use Bounty Hunters, Hangers-On, and more in your games of gang warfare.
White Dwarf 527: The Inside Scoop on Warhammer 40,000
Miniatures and rules for the new edition of Warhammer 40,000, solo missions in the Jade Abbey, and more.
500,000-year-old elephant bone hammer shows ancient humans were master toolmakers
Early humans in England crafted a rare piece of elephant bone into a reusable hammer for sharpening stone tools nearly 500,000 years ago. The extraordinary find reveals that ancient toolmakers were resourceful, skilled, and capable of surprisingly advanced planning.
August’s Miniature of the Month and Collectable Coin Revealed
Find out what goodies you can grab next month in your local Warhammer store.
Cleanse the Mortal Realms with the new Warhammer Heroes
The new season of Warhammer Heroes miniatures is revealed.
Trump Seems Trapped by Iran War, Even as He Wields the World’s Biggest Hammer
A president who thought there were no limits to his power has discovered several, leaving him more frustrated and erratic.
Games Workshop: Warhammer+ Adds New Features, Increases Price
Warhammer+ subscribers will receive two minis each year and other new rewards, prompting a subscription price increase.
Sweeping, strafing and suppression: Total War: Warhammer 40,000 threatens to blow up Total War's combat fundamentals
Creative Assembly show off Total War: Warhammer 40,000's ranged combat and unit behaviour in detail in a new livestreamed battle.
Classic Skaven miniatures return via Made to Order
Snap up some sneaky skaven from yesteryear.
Gossip: West Ham keen on Foxes defensive duo
West Ham are considering a move for Leicester City's English defender Ben Nelson with the Hammers hoping they can secure the 22-year-old for a cut-price fee following the Foxes relegation to League One. Football Insider) West Ham are also interested in Leicester City centre-back Harry Souttar, though they face competition from Wrexham for the 27-year-old Australia international. Daily Record) West Ham's French centre-back Jean-Clair Todibo, 26, is wanted by Juventus.
Combat Patrol is now live in your app!
Everything you need to play fast-paced games is now in the Warhammer 40,000 app.
RAMageddon Is Hammering Retro Handheld Makers Like Evercade
The makers of Evercade are buying up every component they can way in advance
Necrons return to Kronus in a new Dawn of War IV trailer
Check out the new faction trailer.
The Baddest Bad Moon is coming to Warhammer 40,000 AND Total War
Nazdreg's triumphant return
Warhammer 40K Next Week: Exodites Join Kill Team, Plus Heresy Squads
Elves AND Dinos? In this economy? It's time for big Exodite Kill Team boxed set, plus other new Kill Teams, and Horus Heresy Squads.
Hone your skills with the Warhammer Academy
The ultimate online beginner’s resource, for free.