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Google won't be forced to break up its ads business
The latest ruling has enormous implications for the $1 trillion global advertising economy.
Beauty Brands Are Coming for Sports—and They Want More Than Exposure
Beauty presents a distinct opportunity because brands within the category are decidedly investing to reach female fans. The industry also has an $11.4 billion global advertising budget and has historically spent little with rights owners and holders. Rights owners and holders must offer beauty brands more than visibility. However, properties that can successfully pair access to the demo with engaging on-site activations and measurable gains in awareness, purchase intent, and/or sales should be p
Radial Entertainment Names Matt Katrosar Exec VP, Global Advertising
Radial Entertainment Names Matt Katrosar Exec VP, Global Advertising & Partnerships