The highest-grossing entertainment franchise in the world isn't Star Wars, Marvel or Mickey Mouse — it's Pokémon, which began as a Japanese video game about collecting creatures and has since rung up north of a hundred billion dollars in retail sales
Halo Campaign Evolved performed well on Xbox, but PS5 gamers give it a collective shrug — just 1% of PS5 gamers tried it, hurting Xbox's brand identity for no real return