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Panelists: Entertainment and Conventions Drive Atlantic City’s Future
Jersey Shoreview focuses on successful summer, but challenges remain
South Bay International Brings Wellness-Driven Sleep Science Collections to High Point Market
NEWS RELEASE Rancho Cucamonga, CA — October 12th, 2026 South Bay International will showcase its technology-driven mattress collections under the Sleep Science™ brand at High Point Market, October 17–21, in […]
Denver business frustrated with sales losses, lack of communication as Santa Fe Drive construction continues
'IvyBears' YouTube Breakout Hits Cannes, Spawns Animated Feature
From consumer products to character-driven series, IvyBears goes brand-to-content in a 'reverse flywheel' approach powered by AI and artists alike.
NASCAR Driver Calls Out Media in Blunt Social Media Post
Corey LaJoie has a question for some of the biggest names in sports media, and he isn’t keeping it to himself.The NASCAR veteran took to social media Saturday, Oct. 10, to voice his frustration with what he sees as a lack of coverage from major media companies. His comments came as the sport continues to […] The post NASCAR Driver Calls Out Media in Blunt Social Media Post appeared first on HEAVY.
NASA’s Perseverance Sets Off-World Record for Total Distance Driven
NASA’s Perseverance Mars rover has driven farther than any vehicle ever has on the surface of another world. On Oct. 11, the rover’s odometer reached
Mental health diversion for driver accused of killing Oakland teacher denied
Eric Hernandez Garcia, 19, will remain in jail as he awaits trial in the death of Castlemont High School teacher Marvin Boomer, a judge ruled Tuesday.
TikTok CEO Sees AI Breakthroughs in 3 Years [2026]
TikTok CEO Shou Zi Chew says AI could drive major physics and biotech breakthroughs within two to three years, per CNBC.
ASBMB 2027 organizers preview science, community and Boston
Amy Palmer of the University of Colorado Boulder and W. Mike Henne of the University of Texas Southwestern Medical Center, co-chairs of ASBMB 2027, explain how this gathering will inspire new ideas and drive progress in molecular life sciences.
Trump’s ‘golden age’ push hands top science honours to big tech. Will it work?
Top medals for big tech chiefs like Musk and Huang signal shift to market-driven research but Chinese analysts doubt viability of model.
GameStop is hoping PS5 Pro buyers are desperate enough to pay $500 over MSRP
A shortage has driven resale prices through the roof.
Denver businesses feel the pinch as construction on Santa Fe Drive continues
Ladapo: Eliminating vaccine mandates isn't about science, it's about parents' rights
Florida State Surgeon General Joseph Ladapo is a well-known vaccine skeptic. But on Thursday he said the state’s drive to change its rules to eliminate four vaccines children are required to take to enter school or daycare centers has nothing to do with science or the efficacy of the vaccines. It is about putting parents […]
Only 40% of Americans Have Strong Confidence in Hospitals and Clinics While 52% Trust Science a Lot
New Wellcome data show Americans trust science more than most nations but doubt hospitals. What patients say drives the gap and what can help.
Amid on-the-job deaths, Taxi Workers Alliance calls on state to fund driver health benefits
The show of support for a taxi-driver health fund comes after a brutal summer in which four taxi drivers died on the job. All four were dealing with ongoing medical struggles.
Gears of War: E-Day sells 230K copies
Gears of War: E-Day has sold 230K copies since its advance-access launch on October 1 and full release on October 6. Steam accounts for 168K of those, with Xbox (console and PC) selling 62K. But there’s more to this story, as Xbox makes up the bulk of revenue. E-Day is the best-reviewed Gears game in nearly two decades (and the best one ever made, in my opinion). The Coalition has made a banger here (it’s currently in my top 10 of the year). Despite E-Day’s undeniable quality, this is a soft result. And it’s down to the business model, really. E-Day has made $37M so far, thanks to the Premium upgrade On Xbox, Game Pass is cannibalising much of the premium revenue. Our estimates show that 1.7M folks accessed E-Day via their subscription rather than a copy. But Xbox is having it both ways – or having it halfway, at least – via its Premium Edition Game Pass upgrade. Game Pass subscribers could pay $30 (or their local equivalent) for up to five days of early access starting October 1. Our estimates show that of the 1.7M who accessed E-Day through Game Pass, 722K paid for the upgrade. Between the review embargo lifting on October 1 and the full release, E-Day managed to shift another 250K early-access upgrades – no doubt helped by the campaign’s rave reviews. So despite selling far fewer copies on Steam, Xbox accounts for almost three-quarters of the revenue (roughly $26M of the $37M, versus about $11M on Steam). So “230K copies” undersells the paying audience. Including the 722K upgrades, nearly 950K people actually paid something for E-Day. The $30 upgrade is a halfstep from cannibalisation, but will Xbox go all the way? While E-Day is a sublime game, these are soft numbers for a flagship when Xbox badly needs revenue wins. E-Day sold 62K copies on Xbox against 722K Premium upgrades, so for every one copy sold on Xbox, nearly 12 Game Pass upgrades were sold. The $70 premium SKU is – functionally – dead on Xbox. Normally you can’t see what a Game Pass player would have paid, because the game’s just there in the subscription. But the $30 early-access upgrade estimate shows that 722K people demonstrated they’ll spend real money on this game. In a world without day-one Game Pass, many of these folks would have bought E-Day at $70. They paid $30 for five days early access to something they don’t own. Xbox is, in effect, charging its most valuable customers the least, based on a hangover from a tried-and-exhausted strategy from a previous administration. Those 722K willing-to-pay players generated about $21.7M via the upgrade. If three quarters of this group – mostly US and European audiences – bought E-Day outright, that’s nearly $40M. Of course, Game Pass does bring in meaningful recurring revenue, and E-Day is adding value for hundreds of thousands of subscribers. However, Game Pass is no longer growing, so Xbox is at a crossroads. Xbox is reportedly looking to do a Netflix and bolt on an ad-supported tier to pad it further. But that will just set a new floor, and leadership keeps telling us the priority now is revenue growth, which is subscriber-speak for ARPU. Xbox has already pulled Call of Duty from day-one Game Pass after day-one inclusion hammered its sales, with new CoD titles now arriving on the service around a year late. We know that some Microsoft executives believe the service devalues games outright, and rumours (which Microsoft has dismissed so far, to be fair) suggest that day-one releases could be taken off Game Pass. Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe When a game this well-reviewed does this softly on its home platform, the model – not the game – gets brought into question. What else E-Day’s early adopters have played (including this month so far) Looking at E-Day‘s players on Xbox, most have played the franchise before (86% have played Gears 5, 76% Gears 4), and every game on the crossover list is either a shooter or a title from an Xbox-owned studio (though Game Pass is inflating those numbers, of course, more on that later): As for what else Xbox’s E-Day players have played this month, the top three are Fortnite (16%), Roblox (7%), and Call of Duty (6%). Another 5% played Minecraft Dungeons II, which is also on Game Pass and launched a couple of days before Gears‘ advance-access date. Many Game Pass players are happy to check out most big new additions. Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe Over on Steam, the top crossover games are also mostly shooters (slightly more PC-coded ones), including Space Marine 2, which was itself heavily inspired by Gears: Looking at what E-Day‘s Steam players are into this month shows who they are – as subscriptions don’t skew the data. The top three are Wardogs (13%), Deadlock (12%), and CS2 (10%), so you’ve got the restless shooter crowd checking out the new hotness. A little further down are Helldivers 2 and Space Marine 2, your co-op PVE shooter players who’ll feel right at home in Horde mode. Game Pass is skewing the playtime distribution on Xbox Looking at the playtime distribution in our platform, E-Day players on Steam are – relatively speaking – playing for longer: 54% of E-Day players on Xbox have played for five hours or less (versus 32% on Steam) 19% of Xbox players played for over 15 hours (versus 33% on Steam) 14% of Xbox players played for over 20 hours (22% on Steam) The absolute number of people playing for over 15, 20, and 50 hours is, of course, bigger on Xbox, thanks to the sheer volume of folks who came in through Game Pass (upgraders included). None of that is cause for alarm. Game Pass is the reason Xbox playtime skews lower, as when a game is free to try, people try it and bounce without putting in even an hour (17% under an hour on Xbox versus 6% on Steam). Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe The subscription brings in tourists alongside the committed, dragging down the average even when the game is excellent (but also perhaps winning over the uninitiated). It’s standard across every subscription-included title, on PS Plus too. Forza Horizon 6, for instance, had 11% of its Xbox players bounce under an hour, versus just 2% on Steam. So, Xbox’s crossroads So there we have it. Gears of War: E-Day is an incredible game whose revenues have been stifled by subscription inclusion and exclusivity. It’s the best-reviewed entry in the series in fifteen-odd years, but it still turned into one of the year’s softer flagship launches, not because players didn’t want it, but because Xbox’s own storefront gave its most willing buyers a reason not to pay. Which leaves Xbox at a crossroads. Will it keep making Gears games when the financial returns are this thin and the margins this low? And if it does, does the next one arrive off Game Pass at day one – the way CoD now does, or even on PlayStation? I think it should. Alright, back to E-Day for me! The last word Reply to this email – or reach out here – if you have any feedback for the newsletter – or want to request a game for us to cover. [Alinea Analytics boasts the most accurate PC and console estimates in the business. Game makers use our platform to understand their audience, keep an eye on the competition, monitor sales trends, and spot new opportunities. We equip game studios and financial institutions with accurate data and the confidence to make smarter, data-driven decisions. Want to talk about all things games market data? We’d love to chat!]
AI Driving Game Demo Already Putting Developers Into Debt
Hoping to launch next year, Teach My Little Sister How To Drive is prematurely sending its creators into the red over exhaustive token use
Commentary: Native small business owner: Main Street needs someone in the room
I started Lakota Made in 2018 at my kitchen table with six salves, made from plant medicines I learned from Lakota elders. Today, we have a storefront on Riverfront Drive, a small production team, more than 100,000 online orders and customers in 213 countries and territories around the world. Our social media community has 179,000 […]
Many I-Drive business owners want a ban on e-scooters
Some business owners say e-scooter users are riding dangerously, leaving them scattered on sidewalks and posing risks to pedestrians.
Vibrant Ingredients Names Marie Wright Chief Science & Innovation Officer
Technical and innovation leader joins Vibrant to integrate capabilities and drive customer-focused growth...
DeAPlaneta Entertainment and Tiger Studio to Relaunch Pucca
The collaboration comes in time for the 20th anniversary and will drive a new cycle of content.
Global business leaders share ideas on AI-driven growth in Shanghai
/PRNewswire/ -- A news report from english.shanghai.gov.cn Shanghai should better leverage artificial intelligence to integrate services with manufacturing and...
Particle Engineering and Formulation Science Drive the Next Wave of Drug Delivery
A forthcoming special issue of the Journal of Pharmaceutical Investigation will gather research on how particle engineering and formulation science are transforming drug solubility, dosage form design, and pharmaceutical manufacturing.
Retiring DMI CEO Barb O'Brien: How Dairy Checkoff Shifted from ‘Got Milk?’ to a $13B Demand Engine
The Dairy Management Inc. executive reflects on 25-year journey from advertising campaigns to science-driven partnerships that put dairy demand ahead of supply.
Nonprofit proposes performing arts center that would incorporate former city hall
Renderings provided by Hartman Spiller show a proposed performing arts center that would be built and attached to the former, historic Des Moines City Hall on the east side of the building at 400 Robert D. Ray Drive. The original city hall would be converted into event, recital and rehearsal space. A nonprofit, the Des…
The science, instinct and hard work behind Roosters’ success
Enter your email address to get each Tribune edition sent to your inbox Subscribe There’s a fair bit of unseen work that goes into winning an NRL premiership, dating back many months - just ask Simon Jones. The Sydney Roosters Head of Performance, who hails from Southland, has been in the thick of it. He played a lead role in guiding the 2026 champions through a marathon campaign that ended with a grand final win over the Newcastle Knights. The Roosters had to navigate the lengthy round-robin competition, including the pre-season, before playing through all four weeks of the finals series. It was a demanding stretch that tested the players and the staff responsible for keeping them on the field. “It is a hell of a beast, mate, to be honest,” Jones told The Roar Podcast. “There’s such a great group of staff there that know what they’re doing, and the boys are pretty professional.” Jones believed the Roosters managed the physical demands well, pointing to the health of the squad throughout the campaign and the decision to rest a significant portion of the playing group in the final round of the regular season. That call, made by head coach Trent Robinson and his coaching staff, proved valuable as the Roosters entered the finals with some energy in reserve. “We did finish the season physically where we needed to be, and we’d sort of had a pretty healthy squad all year,” Jones said. “To the team that do that, mate, mission accomplished, really.” It is the sort of work that often goes unnoticed when the spotlight falls on the players scoring tries and making match-winning plays, but Jones knows the cumulative effect of those decisions can be significant over a long season. After a win over Penrith had helped establish them as premiership favourites, losses to the Wests Tigers and Dolphins were followed by a defeat to the Panthers in the opening week of the finals. Rather than panic, the club refocused to position itself to challenge for the title. “The Tigers’ performance was probably the only one where you’re really quite disappointed because it’s hard to get to the top of the competition,” Jones told The Roar Podcast. “We had proof that we could; we knew what we needed to do. We just had to get back to that.” For Jones, the answer was not necessarily a radical change to the programme. It was about executing the basics consistently, both on the field and in preparation. “We just do the basics better than anybody else,” he said. “Whether that is actually the way you play the game or how you’re preparing, it’s just be really consistent, do the basics really, really well.” Like many professional sports teams, the Roosters are entrenched in sports science and performance data. The club has access to a range of information, including players’ sleep, GPS metrics and neuromuscular scores, helping staff assess how individuals are coping with training and competition. “We are very science-backed, and some people would say data-driven, but it’s people first,” he said. “The reason you collect all this data is to try and be the best for that person.” Jones said the club was also prepared to reconsider testing methods if they were not generating useful discussions or helping staff make better decisions. In an environment where technology is continually evolving, he believes experience and gut instinct remain important. “The data is no good unless you have conversations,” he said. “When you strip it right back, mate, trust the gut still and obviously, you know, just doing the basics really, really well.” The return of halfback Sam Walker provided a further example of the importance of individual determination and the work of the club’s medical team. Walker underwent ankle surgery late in the regular season, with his premiership campaign appearing in doubt. However, he was determined to return for the preliminary final. Jones said Walker was back at the training ground three days after surgery, walking freely enough to surprise those around him. While the surgeon’s work was crucial, Jones credited the halfback’s mindset as a major factor in the remarkable turnaround. “He was quite clear with Robbo after he got the surgery that he was going to make it back for the prelim finals,” Jones said. The Roosters’ performance programme also sits within a wider club culture that Jones believes is central to their success. Each season, players develop their own team mantra through a lengthy process facilitated by Robinson. It provides principles that the squad can connect to its actions on the field. Rather than simply carrying over the previous year’s wording after a successful campaign, the club repeats the process because the players’ ownership of it is what gives it meaning. “When it’s led, player-owned and player-led, mate, it’s really powerful,” Jones said. Get more from Logan Savory in the Substack app Available for iOS and Android Get the app Jones joined the Roosters in 2024 and said the environment had evolved as experienced players departed and younger members of the squad took on greater responsibility. Maintaining continuity in the club’s culture and preparation had helped the group navigate those changes. The premiership was a significant achievement for Jones, who acknowledged how difficult it was to win the NRL’s ultimate prize. However, he is already looking at how the performance programme can improve. “There’s still things within my role and things that I’d like to help improve at the club,” he said. For Jones and his team, the challenge now is to review the season, refine their systems and prepare for another campaign. The celebrations may have followed a memorable title win, but the work behind the scenes never really stops. The Southland Tribune is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Subscribe
Lee Health: Understanding our community's health needs
Lee Health's mission is to be a trusted partner, empowering healthier lives through care and compassion. This mission inspires me and drives our team members and the work they do every day and night. We recognize that to be a trusted partner, we need to know our patients and the communities we serve. We need to understand their changing health needs, the disparities that exist, barriers to care, and the challenges affecting our communities.
One dog dead, two people injured after car crashes into Pooler grooming business
A vehicle crashed into a Pooler dog grooming business Thursday afternoon, killing one dog and injuring the driver and an employee, according to Pooler Fire officials.
Federal complaint alleges Rogers Behavioral Health illegally fired 6 workers in West Allis
Federal labor regulators last week issued a formal complaint against Rogers Behavioral Health, alleging the nonprofit illegally fired six workers at a West Allis treatment center during a union drive.
Piles permit issued for Advocate Health Care new Trinity Hospital
A foundation piles permit has been issued for Advocate Health Care’s new $300 million Trinity Hospital at the former U.S. Steel South Works site near the lakefront. Located at 8000 S. DuSable Lake Shore Drive, the hospital will be built on 23 acres between Brandon Ave to the west, DuSable Lake Shore Drive to the north and east, and 81st Street to the south.
Macon Co. Health Department starts drive thru flu, COVID vaccination clinics
DECATUR, Ill. (WCIA) — With flu season on the rise and sooner than usual, the Macon County Health Department is hosting a series of drive-thru vaccination clinics. Doctors say flu season typi…
How Gen Z Protests Are Reshaping Politics in Asia
Asia has seen a surge of “Gen Z protests,” led by a generation tired of accepting the status quo and increasingly using social media to drive change in
Sergio Pérez Blames Bottoming Out for Singapore GP Qualifying Crash
The Mexican driver lost control of his Cadillac on turn 4 after a heavy compression into the asphalt. The impact damaged his front wing and caused the red flag. He finished twentieth but is confident he can improve his race pace.
Chinese carmakers increasingly rely on overseas markets as September exports surge
A Chinese industry association says passenger car exports surged 64% in September compared to the same month last year. Chinese automakers are increasingly relying on exports to drive growth amid
Health policy expert warns California's Medi-Cal spending crisis could drive up insurance costs for families
Paragon Health Institute President Brian Blase discusses California's Medicaid spending, eligibility concerns and the potential impact of higher taxes on privately insured families.
OLED MacBook Pro to help boost premium display shipments
Counterpoint Research says Apple’s next-generation MacBook Pro will help drive a 50% increase in OLED notebook display shipments in 2026 alone.
10 Research Opportunities Poised to Advance Child Health
/PRNewswire/ -- Ten areas of pediatric research could drive the next generation of major advances in child health, according to a new special article in...
Cadillac bets on Ugochukwu: the promise of F3
The American team signs the 19 year old New Yorker as a test driver for 2027, fulfilling its objective of having local talent.
County GOP dissent shows how Prop. 45’s CEQA reform challenges political lines
Small group of county parties differed from state party leaders over CEQA reform measure that has driven much political soul-searching
South Texas Health System (@stxhealthsystem)
0 likes, 1 comments - stxhealthsystem on October 11, 2026: "Lead the Future of Healthcare with STHS: South Texas Health System, the Rio Grande Valley’s largest integrated healthcare network, is seeking experienced, driven healthcare professionals who are passionate about delivering quality, compassionate care to join our leadership team. Current leadership opportunities include: • Assistant Chief Nursing Officer (STHS Edinburg/Cornerstone) • System Market Director – Freestanding Emergency Department (STHS) • Director of Nursing, ICU (STHS Heart) • Director of Nursing, ER (STHS McAllen) At STHS, our leaders help shape the future of healthcare by advancing clinical excellence, enhancing operational effectiveness and empowering care teams to achieve their fullest potential. Through their commitment to safety, quality and patient-centered care, they make a lasting impact on the health and well-being of the communities we serve. If you're ready to lead with purpose, inspire excellence and make a meaningful difference, explore these opportunities and take the next step in your career with an organization that values leadership, service and innovation. For details and to apply, visit the link in our bio.".
I tried Sonos' sleek new Beam Ultra soundbar, and it packs huge Dolby Atmos sound into a small package
The new Sonos Beam Ultra improves on the standard Beam by adding up-firing audio drivers that bounce Dolby Atmos sound effects off your ceiling.
Report: Double Fine's union drive collapsed under culture clash
A new story reveals how a unionization effort at Double Fine collapsed, partly over questions of eligibility, and partly over employee conflict.
How Gainesville’s ‘Everything School’ Built an Athletic Powerhouse - WRUF 98.1 FM | 850 AM
As you drive down NW 39th Avenue in Gainesville, you’ll find a school where the competitiveness in multiple sports never rests. As you sit or chat on campus with Athletic Director Billy Pankey, you feel the pride of the school as he calls it “Buchholz Everything School,” a place where cross country, football, volleyball, basketball
'Bullying and anxiety' making children skip school
Mental health is one of the "central drivers of absence" for secondary school pupils, a report says.
71st Annual Meeting: Greater Baltimore Committee : I95 Business
GBC’s 71st Annual Meeting brings Greater Baltimore leaders together to strengthen regional partnerships, spark innovation and drive economic growth.
Givaudan bolstered by its fragrance business over nine months
Swiss group Givaudan, which specialises in fragrances and flavours, reported better-than-expected nine-month revenue on Tuesday, driven by its perfumery activities.
Garza: Alamo ‘Open for Business’ as New Leadership and Commercial Boom Drive Mid-Valley Growth
A podcast with Alamo Mayor J.R. Garza.
Netflix’s Summer of Bummer
(Welcome to the Entertainment Strategy Guy, a newsletter on the entertainment industry and business strategy. I write a weekly Streaming Ratings Report and a bi-weekly strategy column, along with occasional deep dives into other topics, like today’s article. Please subscribe.) Today, I’ve got a guest post from longtime friend of the newsletter, Brandon Katz. I’ve been trying to find time all summer to look at Netflix’s straight-to-streaming film slate, but between a pre-planned trip and Nielsen moving up their streaming data timeline, I’ve been swamped. So I reached out to Brandon, one of my favorite fellow analysts, to write about it. And I feel like he captured the tone and data focus of the newsletter perfectly. You can connect with Brandon on LinkedIn and Twitter. Enjoy! Don’t worry, folks. You’re in safe hands with me. To ease any anxieties about an interloper in ESG’s domain, I’ll start by stealing one of his best framing devices: headlines. Box office flops are covered in the same way the Teenage Mutant Ninja Turtles eye pizza: with cartoonish insatiability. I would know. I’m a former reporter who wrote nearly identical headlines: Yet, intentionally or not, streaming misses get treated with kids gloves, filtered through a rosy lens: In the last six years, U.S. streaming viewership has become nearly as transparent as the box office, but the data often arrives weeks later, in a number of less intuitive metrics, and with nary an official budget to be found. This plays into the Wall Street-whispering narratives major streamers have been cultivating for years. They get a pass in a way that theatrical studios simply don’t. Subscribe Netflix’s Summer Slate Not a single Netflix original film released between May and August this year opened above 20 million U.S. TV hours, per Nielsen. That benchmark usually serves as the EntStrategyGuy’s floor for a streaming hit on Netflix. None of these films enjoyed a hit-cementing single week of 20-plus million hours during their runs. Netflix’s two best films were true crime docs, Maternal Instinct (16.5 million hours) and The Crash (19.7 million), the best overall week for a film this summer. Great for most other streamers, but not necessarily what we’re used to seeing from Netflix. For an overly-dramatic comparison, Happy Gilmore 2 opened last summer to around 47 million hours (celebrity cameos, baby!). Zooming out, the picture looks even worse. In 2026, Netflix’s five biggest scripted summer films posted the lowest average (28.6 million hours) and median (28.8 million hours) eight-week viewership totals of the past four years. Now, it’s unrealistic and unfair to expect Netflix to deliver a _KPop Demon Hunters-_sized hit every year. But it’s also not ideal to see the size of their hits shrinking over the last few summers. Let’s quickly run through some of the notable summer misses. Jennifer Lopez and Brett Goldstein’s perfectly fine romcom, Office Romance, fell off the charts after 20 million hours in its first two weeks. Top films usually last for four-plus weeks. Starry titles ideally don’t decay that fast either. Homegrown star Millie Bobby Brown couldn’t prevent the snappy Enola Holmes franchise from diminishing returns. At 14.3 million U.S. hours, the third film posted roughly half of what the first two films did in their first two weeks. What’s on Netflix calculated that per-day global views were down nearly 60% from the second movie. The Whisper Man did okay with more than 36 million hours over its first four weeks. But I expected a little more juice from a film featuring Robert De Niro, Michelle Monaghan, and Adam Scott. Kevin Hart’s Ladies First collected just 11.2 million hours total across two weeks. That’s a big miss for one of Netflix’s go-to stars. Plopping into the same bucket are Sunny Sandler’s Don’t Say Good Luck (10.3 million in two weeks) and John Cena’s Little Brother (17.5 million). Meanwhile, English-language originals Color Book (June 19), In the Hand of Dante (June 24) and Heartstopper Forever (July 17) never sniffed Nielsen’s Top 10 at all, despite needing only 2 to 5 million hours to land in the top ten most weeks. (By my count, eleven English-language scripted original films released between May and August did chart). It’s only fair to mention that Swapped (1-May) posted nearly 42 million U.S. hours over five weeks (the longest Netflix original run this summer) and is currently their eighth most-watched English-language film ever worldwide. Remarkably Bright Creatures (37 million, 4 weeks) and Voicemails for Isabelle (27 million, 4 weeks) weren’t bombs either. Still, overall, I think it’s fair to say this was a quieter summer season than we’re used to seeing from the market-leader. You might not realize that given the language commonly used in public analysis. The Twist Despite the starkly black-and-white tone of the coverage, here’s the twist: when many box office bombs arrive on streaming, their viewership looks a whole lot like many of Netflix’s supposedly successful summer releases. Hmm, where have we heard that one before? Masters of the Universe topped out at $65 million stateside against a $170 million budget_._ I’ll admit, Skeletor ripping sleeveless curls as a gym bro and bodyslamming Adam’s co-workers was funny. But, much to the chagrin of my bank account, my laughter doesn’t launch franchises. Yet the He-Man reboot opened to 19.6 million hours (from a Wednesday five-day opening instead of just one weekend), on par with Hoppers on Disney+ (19.4 million). It put up nearly 47 million hours over its first six weeks, bigger than all of Netflix’s summer releases. Pretty darn healthy and likely to land among the 25 most-watched movies on streaming this year. Sticking with Amazon, The Sheep Detectives just barely broke even at the box office with $133 million worldwide (and only $66 million domestic). I never expected cloven-hooved, cud-chewing mammals to be able to bring me to tears. Yet that’s exactly how I found myself at the end of this surprisingly affecting movie (#NoShame). It was likely the unexpected quality in a family-friendly film that powered its streaming over-performance. Sheep Detectives delivered a solid run for Prime video netting 26.2 million hours! How about franchise IP? Star Wars: The Mandalorian & Grogu had the lowest opening ($81 million) and lowest-grossing Disney-era live-action Star Wars film ($178 million domestic). One day before release, its Heat score (19.8%)—audiences who list their interest as a 7/7—fell behind blockbusters Wicked (21%), Superman (23%), Fantastic Four: First Steps (23%), Michael (23%), Toy Story 5 (26%) and Avatar: Fire and Ash (27%), according to Greenlight Analytics. The urgent enthusiasm just wasn’t there. On streaming, Mando opened to weeks of 12.1 million, 6.1 million and 2.7 million hours (21 million total) over its first three frames. Not the numbers Lucasfilm was hoping for nor the numbers of a streaming hit. But they’re in the same vicinity as some Netflix summer releases with $345 million at the global box office to offset a smidgen of the pain. Final Thoughts So why oh why does this nuance gap exist? Four key reasons: Data Literacy: A “$100 million opening” just makes sense. After decades of box office reporting, even casual movie fans are well-versed in the benchmarks of hits and home runs. There’s an immediate shorthand. But “16.5 million” hours doesn’t land nearly as cleanly. Despite leaps of progress, the streaming ratings era is still in its infancy compared to theatrical. The EntStrategyGuy and I met thanks to a late 2010s group chat of data nerds hungry to find a shred of certainty in nebulous streaming performance. I’m not surprised to see “No. 1 on Netflix” still getting misconstrued out in the wild. Timing: By Friday morning, we have the box office’s Thursday night previews totaled, allowing us to better project the weekend’s expectations. From there, ticket sales are reported daily. By Sunday, the film’s fate is usually finalized, at least in terms of public perception. In streaming, Nielsen recently improved its delay to…two weeks. The medium isn’t forced to contend with instant gratification as harshly. Financials: Theatrical film budgets are a mere Google away. Profit and loss is calculated in the cold and unforgiving naked light of day for all to see. But finding the vast majority of streaming exclusive movie budgets requires the forensic investigation skills of a Criminal Minds detective. Also, it’s very difficult to calculate how much revenue/value a straight-to-streaming films provides a streamer. This is why there are so few stories about streaming original movies “losing X amount of money”. On top of that, marketing budgets are far greater for theatrical movies than streaming exclusive movies, which leads to earlier and better awareness. This then translates to a wider pool of potential interest. Narrative Control: Netflix is the only major streaming service to publish weekly first-hand viewership data and annual engagement reports. Naturally, some headlines borrow their first-hand framing**.** Other streamers benefit from their comparative lack of transparency. They may occasionally announce vague performance platitudes such as Apple TV’s Mayday becoming its “biggest film debut on the platform to date over its first 18 days,” and that it ranked No. 1 with left-handed viewers in its first weekend. (Fine, I made up that second one). But, for the most part, they keep first-hand viewership shrouded in mystery to avoid bad press. Especially for outlets that demand multiple articles per day from their writers, it’s an easy (and understandable) way for some reporters to hit their daily article quota by just repeating what the streamers have told them. TL:DR version: Streaming-exclusive movies are asked to do different things than theatrical movies, but that doesn’t mean they should escape judgment. Both still need to draw enough eyeballs to justify their cost within the proper performance contexts. The more cleanly we can inject a little nuance into streaming analysis, the better we’ll understand the audience and content trends that drive this industry. And that’s what all of this is really about: knowing what audiences actually want! Brandon Katz is the Director of Insights & Content Strategy at Greenlight Analytics where he focuses on evaluating the ever-fluid media landscape to unearth understanding, opportunity and value. Greenlight Analytics is the entertainment intelligence consulting company redefining how Hollywood finds, understands, and activates audiences. Prior to joining Greenlight Analytics, he served as the senior entertainment industry strategist at Parrot Analytics, and as a full-time entertainment industry reporter covering the Xs and Os of Hollywood, most notably with TheWrap and the Observer.
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AFP.com
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