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Finally, a helpful intervention in the ‘overdiagnosis’ wars. But where’s the money to answer this tragedy?
There is much to agree with in the Fonagy review into mental health support. Without serious public funding, however, its approach won’t work, says Guardian columnist John Harris
Matthew Lawrence says Sally Field became ‘another mother’ to him while filming ‘Mrs. Doubtfire’
Matthew Lawrence says Sally Field became ‘another mother’ to him while filming ‘Mrs. Doubtfire,’ during which the cast ‘really became a family unit.’
Political polls historically underestimate Phil Scott. Will 2026 be different?
Two new polls differ sharply on Vermont’s governor’s race. History suggests the numbers deserve a closer look.
Ariel Roblin: Political differences should never diminish our concern for one another's safety
Normally, we like to focus our editorials on local or state issues – as federal issues tend to be immediately divisive. But this one hit Californians hard.
😱 Blimey! Scandinavian clash goes bonkers and breaks record
What the hell was going on in Sweden on Saturday afternoon? AIK Solna and IF Brommapojkarna served up a pretty wild shootout in the Allsvenskan.It had all started quite calmly, though – typically Sc...
Contests for Florida governor, senator offer different strategies for handling race
It’s a reflection of a difficult reality for Black candidates like Byron Donalds and Angie Nixon, especially in a Southern state, experts say: Progressives may motivate their base by engaging on race, but conservatives risk alienating…
Your Brain Has Its Own Cleaning System That Helps Prevent Alzheimer’s. Science Is Learning How to Repair It
Your brain basically runs its own internal wash cycle while you sleep. Science is unraveling what happens when the system breaks down and how to fix it.
Endemol Shine Brasil and Globo Join Forces to Co-Create Major Global Entertainment IP
Endemol Shine Brasil, part of Banijay Latin America, a leading force in Brazilian entertainment, and Globo, Latin America’s largest media company, have entered into a partnership to co-create new formats with the ambition to become the next generation of internationally successful franchises. The collaboration brings together the creative and strategic strength of Endemol Shine Brasil, […]
Economic development’s broken math of buying jobs
First in a three-part series: As the profession turns 100 this month, its traditional business attraction strategy must transform.
Mitch McConnell 'SNL' Sketch May Amplify Health Questions, But It Won't Decide Midterms: Expert
Mikey Day portrayed Mitch McConnell in a politically charged ‘SNL' campaign sketch.
Tim Samuelson: Altering the Griffin Museum of Science and Industry’s entrances will destroy its essence
When originally constructed as the Palace of Fine Arts for Chicago’s 1893 World’s Fair, the building was singled out for being perfect.
In the race for AI dominance, the U.S. relies on a surprising ally: China
The Trump administration paints AI development as a winner-take-all contest, but U.S. data centers are full of made-in-China equipment and many U.S. companies rely on Chinese AI.
How the GOP weaponized trans issues and left Democrats searching for a strategy
For the second election cycle in a row, the rights of transgender people have taken center stage politically, despite their accounting for only about 1% of the U.S. population and many voters identifying other issues as far more important.
Key stats that contributed to Penn State’s loss to USC
Penn State couldn’t get a win against USC on Saturday night, but the offense finally looked like a professional unit again.
How John Fetterman spends his time comes under more scrutiny as he weighs future in the Senate
The Pennsylvania Democrat has been labeled an absentee senator for years. As he floats the possibility of running again, what has he actually done?
Rochester Area Chamber of Commerce voices support for controversial Pine Island data center
The Rochester Area Chamber of Commerce, the second largest chamber in the state, announced it is formally backing Google’s massive and controversial data center proposal, known as Project Skyway.
Leam Richardson ‘Really Proud’ Of Reading’s Excellent MK Dons Win
The gaffer was a happy man after the Royals ran riot at Stadium MK.
Céline Dion 'physically challenged' by her new show following health hiatus
HELLO! spoke exclusively to Céline Dion's physical performance coach, Naomi Stikeman, for insight into the singer's pre-residency routine
A 100-kg green anaconda can almost vanish in the Amazon; scientists found giant snakes hiding under logs, leaf matter, vegetation, and riverbanks
Green anacondas can remain difficult to spot in the western Amazon, even when they weigh 100 kg. A study of the snakes in Peru found that they were usually visible only when basking.
'SNL' host Shane Gillis accidentally drops f-bomb on live TV
Whoops! "Saturday Night Live" host Shane Gillis accidentally dropped an f-bomb, which broadcast live on NBC uncensored, during the sketch show's Oct. 10 episode.
Boston 25 News
The new William and Charlotte Bloomberg Public Science Common officially opened to the public on Oct. 10, offering a flexible space for live events, presentations and hands-on science programming.
Kirby Smart finally has his regular-season win over Alabama
Georgia head coach Kirby Smart got that regular-season win over Alabama on Saturday.
Boston Museum of Science opens new 10,000-square-foot immersive venue
The new William and Charlotte Bloomberg Public Science Common officially opened to the public on Oct. 10, offering a flexible space for live events, presentations and hands-on science programming.
Bernie Sanders stumps for Maine Democratic Senate nominee
Sen. Bernie Sanders backed Troy Jackson, the Democratic Senate nominee in Maine’s battleground race, at a rally today. CNN’s Arlette Saenz reports.
Teladoc Health (TDOC) Stock Looks Reasonable As Shares Stay Down 96%
Teladoc Health has seen its share price grind lower over the years, even as it pushes new telehealth tools into hospitals and clinics. This raises a straightforward question for you as an investor: Is the current US$5.77 price properly anchored to the cash flows the business can realistically produce? Over the past 5 years the stock has fallen 95.7%, so the market has already repriced a huge amount of optimism and that reset now frames any discussion of what its future cash flows are...
Scientists Say the Secret to a Happier, Healthier Society May Begin in Childhood
How children are raised may matter for social well-being worldwide, with surveys across three culturally different countries linking supportive childhoods to adults’ trust and sense of belonging. At home, a child seeking comfort depends on a caregiver’s response, while time for free play offers room to explore. A University of Nottingham-led study linked these experiences,
Trust in science falls as COVID-era confidence fades, global survey finds
The retreat has potentially far-reaching consequences for public health as vaccination rates decline and preventable diseases resurge.
Bracing for the midterms, Trump says he will be blamed if Republicans lose
Trump is looking to defy historical trends by rallying core supporters who might be inclined to sit out the elections.
This 345-Million-Year-Old Fossil Fooled Scientists for Decades
A famous Scottish fossil is forcing scientists to rethink what claw-like feet really reveal about the move onto land. Pressed flat inside two slabs of Scottish rock, a 345-million-year-old skeleton seemed to carry some unmistakable signs of life on land. Its four limbs ended in five-digit feet, and the tips of its fingers and toes
The Crew of Virtually Unknown Donors Powering the Rise of the New Left
Millions of dollars are flowing to help Democratic socialists and other progressives.
AI is among 17 potentially ‘catastrophic threats’ that researchers say require targeted action
More than a dozen “interconnected catastrophic threats” pose significant risk to global health and wellbeing through the remainder of the 21st century, researchers say – including the potential for extinction. But targeted action from world leaders can help avoid worst-case scenarios.
Jim and Marilyn Simons lent their 68-metre superyacht to ocean scientists; an $80,000 system tested whether luxury vessels could help validate satellite data
Superyachts are usually associated with luxury travel, but the 68-metre Archimedes, owned by Jim and Marilyn Simons at the time of the research, also became a platform for marine science. During several deployments between 2018 and 2020, an autonomous measurement system aboard the yacht collected ocean-colour observations at a range of locations, including remote regions such as the Antarctic Peninsula.
As A Twilight Fan, I’m Already Obsessed With CBS’ Eternally Yours (And Not Just Because Of THAT Reference)
I've been bloodthirsty for something like this.
Bill Belichick earns first ranked win in UNC tenure
The Tar Heels finally have a reason to celebrate in the Belichick era.
Wellcome Global Monitor 2026: Trust in science under pressure
The Wellcome Global Monitor is the world's largest study of how people think and feel about science and health. The 2026 edition draws on surveys of more than 140,000 people in 140 countries, making it a uniquely rich and globally comparable data set on public trust in science.
Florida crews round up 59 swans in annual health checkup, and children get a rare chance to hold one
"It really sparks interest, and it shows how important it is in Lakeland."
COA opens new $25M health sciences center
College of The Albemarle officially opened its new $25 million Regional Health Sciences Center, a 60,000-square-foot simulated hospital, with a grand opening and ribbon cutting that drew dozens of guests,
Samsung Galaxy S27 might finally introduce DC dimming
The tech might only be coming to the Pro and Ultra models for now, though. We already heard word that Samsung Display is gearing up to start Galaxy S27...
President Trump headlines Clarksville midterms rally in Tennessee
President Donald Trump headlined a campaign rally at F&M Bank Arena in Clarksville, Tennessee. Photos show scenes inside from the rally.
DJ Moore officially questionable for Week 5
Bills WR DJ Moore questionable after a limited practice on Saturday
Mykel Williams is officially back
The Niners have officially activated Mykel Williams to make his season debut.
Brewers Name Jacob Misiorowski NLCS Game 1 Starter Vs Dodgers
The Milwaukee Brewers have officially named Jacob Misiorowski their starting pitcher for Game 1 of the National League Championship Series (NLCS) against the Los Angeles Dodgers. The hard-throwing right-hander will take the mound Sunday night at American Family Field as Milwaukee looks to get off to a strong start in a rematch of last year’s [...]
GTA 6 leaker CyberLeek is now reportedly threatening to release a full, playable build of the game
GTA 6 leaker CyberLeek has reportedly threatened to release a complete playable build, and wants Take-Two to release the game physically.
Italy talent Palestra finally makes Chelsea debut
Italy international Marco Palestra finally made his Premier League debut for Chelsea today and showed his versatility, as in just 20 minutes he played two different roles.The 21-year-old was a big sum...
Spence makes Inter debut: how the former Tottenham defender fared
Djed Spence finally made his Inter debut in Saturday’s 3-0 win over Parma, and showed a few glimpses of what he can offer.The former Tottenham defender came on in the 73rd minute with the result lon...
Fire Remains Costliest Cause of Business Interruption Globally as Claim Severity Surges
Average business interruption claims now run 70% higher than property damage claims and continue rising sharply, Allianz Commercial found.
NFL Week Five: 3 Incredible Matchups To Watch
Some fun matchups are ahead in NFL Week Five. The second quarter of the season has officially begun. Let’s dive deep into some of the elite matchups. Las Vegas Raiders @ New England Patriots The New England Patriots vs. Las Vegas Raiders is intriguing because neither team is meeting their preseason expectations. The general public […] The post NFL Week Five: 3 Incredible Matchups To Watch appeared first on Stadium Rant.
'All INdiana Politics': Cost of living and AI regulation dominate Indiana’s most competitive House race
INDIANAPOLIS — The race for Indiana’s 5th Congressional District has emerged as the state’s most competitive contest as Democratic State Sen. JD Ford challenges Republican incumbent Rep. Victoria Spartz. The district, which includes Hamilton, Tipton, Howard, Grant, Madison, and Delaware counties, has historically served as a Republican stronghold. However, shifting trends in the northern Indianapolis […]
MedStar Health introduces new helicopter to expand critical care capabilities
MedSTAR Transport, MedStar Health’s critical care transport program, is introducing a new Airbus H145 D3 helicopter to strengthen its ability to transport critically ill and injured patients across the Washington,
Stomach-turning sexually transmitted infection is on the rise — and standard medicines are failing
Shigella bacteria are becoming harder to treat as drug-resistant strains rise, and doctors warn Americans should be concerned but not panicked.
Amazon’s new Alexa Tablet finally gives the iPad lineup some much needed competition
This week, Amazon unveiled a new lineup of Alexa Tablets. They no longer run a proprietary OS with a custom...
IMG Academy vs. New Palestine highlights
Nationally-ranked IMG Academy defeated New Palestine 49-7 on Friday
Film Review: 'Ray Gunn' is a Visually Rich and Surprisingly Effective Science Fiction Neo Noir from Brad Bird
Awards Radar seeks to provide objective, thoughtful, and wide-ranging coverage of the awards season, as well as the entertainment world in general
Is Elevance Health (ELV) Undervalued After Its Recent Share Price Rally?
Elevance Health (ELV) has been on investors’ radar after a recent share price move, with the stock last closing at US$412.70. That shift now meets a business generating US$201.1b in annual revenue. Recent trading has been firm, with a 1-day share price return of 2.93% and a 7-day share price return of 6.80%. Elevance Health’s year-to-date share price return of 16.50% and 1-year total shareholder return of 19.16% point to momentum building despite a small 3-year total shareholder return...
Cristiano Ronaldo provisionally suspended after Portugal walkout
Cristiano Ronaldo has been provisionally suspended after the Portuguese Football Federation (FPF) announced on Saturday that it had opened disciplinary proceedings against the 41-year-old over his decision to walk out on the national team."Disciplinary proceedings have been initiated against Cristiano Ronaldo," said the federation in a statement, classifying the case as "urgent" and confirming Ronaldo is currently suspended pending a decision on the final punishment.
Reports: Ronaldo provisionally suspended by Portuguese FA
Cristiano Ronaldo has been provisionally suspended by the Portuguese Football Federation after walking out of the national team camp, Portuguese media reported on Saturday. There is at yet no decision from the federation's disciplinary committee on the extent of his long-term punishment.
Kent and Medway health services officially merge
More than 100 health services with 6,500 staff members are now part of one organisation.
The United Auto Workers tries to reassert political power in Michigan as it faces internal divisions
The United Auto Workers is working to regain political influence in closely contested Michigan. The UAW generally supports Democrats, but its members are divided over whether Democrats or Republicans better represent working-class interests. Internal divisions and past corruption scandals have er...
Illinois Basketball Ranks No. 5 in Toughest Non-Conference Schedules
The Field of 68 ranked Illinois basketball No. 5 nationally in non-conference schedule difficulty for the 2026-27 season.
🚨 Bombshell in Portugal: Federation confirms Ronaldo's suspension!
This afternoon, the Portuguese Football Federation (FPF) officially broke its silence on the controversy surrounding Cristiano Ronaldo. In a statement published by the Portuguese newspaper ‘A Bola��...
Iceland will tunnel into a volcano to tap into virtually unlimited geothermal power
Iceland's Krafla Magma Testbed project aims to transform renewable energy by tapping into a volcano's magma chamber.
Loneliness may steal nearly 6 years of good health
A large study suggests loneliness and social isolation can cost people years of healthy life, especially when it comes to mental health. Men experiencing both lost about 5.8 years free from depression and anxiety, while women lost roughly 3.7 years.
The United Auto Workers tries to reassert political power in Michigan as it faces internal divisions
The United Auto Workers is working to regain political influence in closely contested Michigan. The UAW generally supports Democrats, but its members are divided over whether Democrats or Republicans better
According to Science, People Who Use Emojis in Texts Have Higher Emotional Intelligence
You probably do it without thinking. A thumbs-up after confirming dinner plans, a laughing face to soften a sarcastic remark, a heart slipped into a goodnight message. Emojis have become so woven into the way we text that most of us never stop to wonder what those tiny icons actually say about us. But researchers...
Ari Emanuel: Elon Musk's AI prediction inspired live-events business
Hollywood powerbroker Ari Emanuel recently said on a podcast that Elon Musk once told him live events were essentially AI-proof.
Jeff Kizer doesn’t equate money with happiness. But his future concerns him.
among a handful of participants selected to work one-on-one with a financial expert for CNN’s Savings Challenge. This story was originally featured in the October 2 Savings Challenge newsletter.
We talk about mental health, but are we really listening?
For World Mental Health Day, a mental health reporter reflects on the people whose stories revealed the power of being heard.
With \'Odyssey,\' \'Primetime,\' \'The Drama,\' Robert Pattinson has had a heck of a year [Unscripted]
It's really easy for me to get burnt out on seeing the same few actors time and time again on the big screen.
Vikings Get Intriguing Jauan Jennings Take Amid 49ers Speculation
Over the offseason, the Minnesota Vikings signed Jauan Jennings to a one-year, $8 million contract. Initially, it appeared as though the Vikings had their WR3 with the departure of Jalen Nailor. However, this signing isn’t going the way Minnesota might have wanted. Jennings has had two catches for nine yards in three games for the […] The post Vikings Get Intriguing Jauan Jennings Take Amid 49ers Speculation appeared first on HEAVY.
Pieper edges Judson 43-42 behind backup quarterback Lance Reid
Backup quarterback Lance Reid led a 22-point fourth-quarter rally, throwing a late touchdown and winning 2-point pass as Pieper edged Judson 43-42.
Commanders reveal a permanent change in the starting lineup
The Washington Commanders have officially benched C Nick Allegretti.
BYU Beats Iowa State, Sets up Notre Dame Matchup
BYU dominated the stat sheet, but some miscues kept BYU from really controlling the game in a 24-10 home win over Iowa State Friday night in Provo. In a night where BYU needed their QB to carry them, Bear Bachmeier dominated with 329 passing yards, 2 passing TDs, and 109 rushing yards on 9 carries. […]
One Month at a Time: Planning for and pondering the inevitable end
Columnist Bill Lynch reluctantly turns his sights to the future -- more specifically, his own inevitable, mortal end.
Andy's Place in Holly to reopen more than four years after Battle Alley fire
More than four years after a fire burned down her business, Andrea Chapin is finally reopening Andy’s Place in Holly — a full circle moment for her and her family.
Man critically wounded in shooting at Humboldt Park business
The 31-year-old man was approached by someone he did not know and shot in the chest at 7:20 p.m. Friday, police said.
Protesters rally as President Trump visits Syracuse
Thousands filled Clinton Square on Friday to let the President know where they stand.
MLB Insider Links Guardians' Steven Kwan To Padres
A.J. Preller could pursue a blockbuster trade for Cleveland’s Gold Glove outfielder, potentially shifting Fernando Tatis Jr. in the lineup to create a terrifying new offensive core.
STEMsters gives younger learners hands-on science experience
This school year, seniors Mohashin Tasfiya, Raisa Kamal, Amber Liu, and Saniha Jasrah, brought a new chapter of the STEMsters, a non-profit organization originally created in California, to Townsend Harris High School. The association aims to expose STEM topics to younger students through hands-on-projects, inspiring them for their future careers. STEMsters meets after school with...
Trump again says he should have won Nobel Peace Prize
President Donald Trump said the Nobel Peace Prize is “forever discredited” after the 2026 honor was awarded to human rights pioneer Navi Pillay, speaking to supporters at a rally in Syracuse, New York.
Exploring the science of keeping your mind sharp as you age
Everyone wants to keep a sharp mind as they age, especially as dementia cases continue to rise. Now, a growing body of evidence suggests almost half of the key risks for cognitive decline can be prevented or delayed. Horizons moderator William Brangham explores the emerging science that can help protect against dementia with Dr. Jonathan Rosand of the Global Brain Care Coalition.
Trump rally brings road closures, business prep to Clarksville
President Trump is scheduled to fly into Fort Campbell on Saturday, Oct. 10, for a midterm rally. His motorcade will travel across town to the F&M Bank Arena near the Austin Peay campus.
Sonic Racing: CrossWorlds Year Two updates and DLC announced
SEGA has announced new updates and downloadable content coming to crossover racing game Sonic Racing: CrossWorlds in Year Two, which officially starts on November 3.
Assistant Professor of Climate Data Science | The Journal of Blacks in Higher Education
Boston University invites applications for a faculty position at the rank of Assistant Professor in the Department of Earth Environment. This tenure-track position in Climate Data Science , beginning on July 1, 2027, is part of the ongoing cluster hire in Environmental Data Science and complements faculty searches within the Faculty of Computing and Data Science.rnrnWe particularly welcome candidates whose research focuses on the physical basis of climate, climate variability, and climate change, and who employ data science methodologies to deepen our understanding of how the climate system is changing and how these changes affect the global environment. Areas of interest include—but are not limited to—the changing frequency and intensity of extreme weather events; interactions between the atmosphere and terrestrial, oceanic, biospheric, and cryospheric systems; and improved understanding of Earth system predictability at seasonal, decadal, and longer time scales. We envision this position playing a central role in connecting and enhancing existing departmental strengths in climate-related research and teaching, including terrestrial and marine biogeosciences, land surface and coastal processes, paleoclimatology, energy and economic policy, and environmental sustainability. This faculty member will also contribute to university-wide interdisciplinary initiatives — including the Urban Biogeoscience and Environmental Health (URBAN) program, the Institute for Global Sustainability, and the Center for Climate and Health at the School of Public Health — and is expected to develop collaborative ties with the Faculty of Computing and Data Sciences, where shared interests in machine learning, large-scale data analytics, and Earth system modeling provide natural ground for joint advising, co-teaching, and grant development. This hire reflects our commitment to advancing interdisciplinary scholarship at the intersection of climate and data science. This position contributes to the University convergence themes of Global Sustainability as well as Artificial Intelligence, Data Science, Computing that are core pillars of BU's cross-disciplinary research priorities.rnrn Position Qualifications:rn Candidates should have a PhD or equivalent degree, demonstrated ability to obtain external funding to support their program of research and scholarship, and a commitment to excellence and innovation in teaching, education, and mentorship of students. The successful applicant will be expected to supervise graduate research in Ph.D. programs, teach at all levels in the Earth Environment curriculum, and maintain an externally funded research program. We seek applicants whose research complement strengths in the Department and around the University. For more information about the Department, see
Trump Says He Will Import Russian Diesel Fuel Amid High Prices
President Trump said Russia had agreed to ship potentially millions of tons of diesel fuel in the coming months. But Russia has an ongoing ban on exporting diesel.
Google officially teases Fitbit Edge tracker, confirms October 12 launch
Google has dropped an official teaser for its Fitbit Edge tracker and confirmed its launch date, and it's coming very soon.
How Baton Rouge businesses are putting AI to work
Artificial intelligence is moving faster than many businesses anticipated, forcing leaders to continually rethink how their organizations adopt the technology, train employees and improve efficiency. For Baton Rouge companies, the challenge is not simply implementing AI, but finding practical ways to integrate it into everyday operations. As Business Report writes in its Best Places to […]
Netflix’s Summer of Bummer
(Welcome to the Entertainment Strategy Guy, a newsletter on the entertainment industry and business strategy. I write a weekly Streaming Ratings Report and a bi-weekly strategy column, along with occasional deep dives into other topics, like today’s article. Please subscribe.) Today, I’ve got a guest post from longtime friend of the newsletter, Brandon Katz. I’ve been trying to find time all summer to look at Netflix’s straight-to-streaming film slate, but between a pre-planned trip and Nielsen moving up their streaming data timeline, I’ve been swamped. So I reached out to Brandon, one of my favorite fellow analysts, to write about it. And I feel like he captured the tone and data focus of the newsletter perfectly. You can connect with Brandon on LinkedIn and Twitter. Enjoy! Don’t worry, folks. You’re in safe hands with me. To ease any anxieties about an interloper in ESG’s domain, I’ll start by stealing one of his best framing devices: headlines. Box office flops are covered in the same way the Teenage Mutant Ninja Turtles eye pizza: with cartoonish insatiability. I would know. I’m a former reporter who wrote nearly identical headlines: Yet, intentionally or not, streaming misses get treated with kids gloves, filtered through a rosy lens: In the last six years, U.S. streaming viewership has become nearly as transparent as the box office, but the data often arrives weeks later, in a number of less intuitive metrics, and with nary an official budget to be found. This plays into the Wall Street-whispering narratives major streamers have been cultivating for years. They get a pass in a way that theatrical studios simply don’t. Subscribe Netflix’s Summer Slate Not a single Netflix original film released between May and August this year opened above 20 million U.S. TV hours, per Nielsen. That benchmark usually serves as the EntStrategyGuy’s floor for a streaming hit on Netflix. None of these films enjoyed a hit-cementing single week of 20-plus million hours during their runs. Netflix’s two best films were true crime docs, Maternal Instinct (16.5 million hours) and The Crash (19.7 million), the best overall week for a film this summer. Great for most other streamers, but not necessarily what we’re used to seeing from Netflix. For an overly-dramatic comparison, Happy Gilmore 2 opened last summer to around 47 million hours (celebrity cameos, baby!). Zooming out, the picture looks even worse. In 2026, Netflix’s five biggest scripted summer films posted the lowest average (28.6 million hours) and median (28.8 million hours) eight-week viewership totals of the past four years. Now, it’s unrealistic and unfair to expect Netflix to deliver a _KPop Demon Hunters-_sized hit every year. But it’s also not ideal to see the size of their hits shrinking over the last few summers. Let’s quickly run through some of the notable summer misses. Jennifer Lopez and Brett Goldstein’s perfectly fine romcom, Office Romance, fell off the charts after 20 million hours in its first two weeks. Top films usually last for four-plus weeks. Starry titles ideally don’t decay that fast either. Homegrown star Millie Bobby Brown couldn’t prevent the snappy Enola Holmes franchise from diminishing returns. At 14.3 million U.S. hours, the third film posted roughly half of what the first two films did in their first two weeks. What’s on Netflix calculated that per-day global views were down nearly 60% from the second movie. The Whisper Man did okay with more than 36 million hours over its first four weeks. But I expected a little more juice from a film featuring Robert De Niro, Michelle Monaghan, and Adam Scott. Kevin Hart’s Ladies First collected just 11.2 million hours total across two weeks. That’s a big miss for one of Netflix’s go-to stars. Plopping into the same bucket are Sunny Sandler’s Don’t Say Good Luck (10.3 million in two weeks) and John Cena’s Little Brother (17.5 million). Meanwhile, English-language originals Color Book (June 19), In the Hand of Dante (June 24) and Heartstopper Forever (July 17) never sniffed Nielsen’s Top 10 at all, despite needing only 2 to 5 million hours to land in the top ten most weeks. (By my count, eleven English-language scripted original films released between May and August did chart). It’s only fair to mention that Swapped (1-May) posted nearly 42 million U.S. hours over five weeks (the longest Netflix original run this summer) and is currently their eighth most-watched English-language film ever worldwide. Remarkably Bright Creatures (37 million, 4 weeks) and Voicemails for Isabelle (27 million, 4 weeks) weren’t bombs either. Still, overall, I think it’s fair to say this was a quieter summer season than we’re used to seeing from the market-leader. You might not realize that given the language commonly used in public analysis. The Twist Despite the starkly black-and-white tone of the coverage, here’s the twist: when many box office bombs arrive on streaming, their viewership looks a whole lot like many of Netflix’s supposedly successful summer releases. Hmm, where have we heard that one before? Masters of the Universe topped out at $65 million stateside against a $170 million budget_._ I’ll admit, Skeletor ripping sleeveless curls as a gym bro and bodyslamming Adam’s co-workers was funny. But, much to the chagrin of my bank account, my laughter doesn’t launch franchises. Yet the He-Man reboot opened to 19.6 million hours (from a Wednesday five-day opening instead of just one weekend), on par with Hoppers on Disney+ (19.4 million). It put up nearly 47 million hours over its first six weeks, bigger than all of Netflix’s summer releases. Pretty darn healthy and likely to land among the 25 most-watched movies on streaming this year. Sticking with Amazon, The Sheep Detectives just barely broke even at the box office with $133 million worldwide (and only $66 million domestic). I never expected cloven-hooved, cud-chewing mammals to be able to bring me to tears. Yet that’s exactly how I found myself at the end of this surprisingly affecting movie (#NoShame). It was likely the unexpected quality in a family-friendly film that powered its streaming over-performance. Sheep Detectives delivered a solid run for Prime video netting 26.2 million hours! How about franchise IP? Star Wars: The Mandalorian & Grogu had the lowest opening ($81 million) and lowest-grossing Disney-era live-action Star Wars film ($178 million domestic). One day before release, its Heat score (19.8%)—audiences who list their interest as a 7/7—fell behind blockbusters Wicked (21%), Superman (23%), Fantastic Four: First Steps (23%), Michael (23%), Toy Story 5 (26%) and Avatar: Fire and Ash (27%), according to Greenlight Analytics. The urgent enthusiasm just wasn’t there. On streaming, Mando opened to weeks of 12.1 million, 6.1 million and 2.7 million hours (21 million total) over its first three frames. Not the numbers Lucasfilm was hoping for nor the numbers of a streaming hit. But they’re in the same vicinity as some Netflix summer releases with $345 million at the global box office to offset a smidgen of the pain. Final Thoughts So why oh why does this nuance gap exist? Four key reasons: Data Literacy: A “$100 million opening” just makes sense. After decades of box office reporting, even casual movie fans are well-versed in the benchmarks of hits and home runs. There’s an immediate shorthand. But “16.5 million” hours doesn’t land nearly as cleanly. Despite leaps of progress, the streaming ratings era is still in its infancy compared to theatrical. The EntStrategyGuy and I met thanks to a late 2010s group chat of data nerds hungry to find a shred of certainty in nebulous streaming performance. I’m not surprised to see “No. 1 on Netflix” still getting misconstrued out in the wild. Timing: By Friday morning, we have the box office’s Thursday night previews totaled, allowing us to better project the weekend’s expectations. From there, ticket sales are reported daily. By Sunday, the film’s fate is usually finalized, at least in terms of public perception. In streaming, Nielsen recently improved its delay to…two weeks. The medium isn’t forced to contend with instant gratification as harshly. Financials: Theatrical film budgets are a mere Google away. Profit and loss is calculated in the cold and unforgiving naked light of day for all to see. But finding the vast majority of streaming exclusive movie budgets requires the forensic investigation skills of a Criminal Minds detective. Also, it’s very difficult to calculate how much revenue/value a straight-to-streaming films provides a streamer. This is why there are so few stories about streaming original movies “losing X amount of money”. On top of that, marketing budgets are far greater for theatrical movies than streaming exclusive movies, which leads to earlier and better awareness. This then translates to a wider pool of potential interest. Narrative Control: Netflix is the only major streaming service to publish weekly first-hand viewership data and annual engagement reports. Naturally, some headlines borrow their first-hand framing**.** Other streamers benefit from their comparative lack of transparency. They may occasionally announce vague performance platitudes such as Apple TV’s Mayday becoming its “biggest film debut on the platform to date over its first 18 days,” and that it ranked No. 1 with left-handed viewers in its first weekend. (Fine, I made up that second one). But, for the most part, they keep first-hand viewership shrouded in mystery to avoid bad press. Especially for outlets that demand multiple articles per day from their writers, it’s an easy (and understandable) way for some reporters to hit their daily article quota by just repeating what the streamers have told them. TL:DR version: Streaming-exclusive movies are asked to do different things than theatrical movies, but that doesn’t mean they should escape judgment. Both still need to draw enough eyeballs to justify their cost within the proper performance contexts. The more cleanly we can inject a little nuance into streaming analysis, the better we’ll understand the audience and content trends that drive this industry. And that’s what all of this is really about: knowing what audiences actually want! Brandon Katz is the Director of Insights & Content Strategy at Greenlight Analytics where he focuses on evaluating the ever-fluid media landscape to unearth understanding, opportunity and value. Greenlight Analytics is the entertainment intelligence consulting company redefining how Hollywood finds, understands, and activates audiences. Prior to joining Greenlight Analytics, he served as the senior entertainment industry strategist at Parrot Analytics, and as a full-time entertainment industry reporter covering the Xs and Os of Hollywood, most notably with TheWrap and the Observer.
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