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Kansas GOP Sen. Roger Marshall pays off 6-year-old campaign cookie bill
Republican Sen. Roger Marshall settled his debts this weekend with a bakery in Kansas after a bill for hundreds of treats his campaign ordered for a 2020 event sat unpaid for six years.
How Marni von Wilpert went from a frustrated first-term councilmember to a favorite in one of the country’s biggest Congressional races
It wasn't obvious four years ago that Marni von Wilpert would soon be running in a race that could determine Congressional control.
Max Faro Builds His Own Path in the Tuscan Brands Business
Max Faro draws on years of hands-on experience as he helps grow his family’s Tuscan Brands business and prepares for its next Boston restaurant.
Ferrari provide Lewis Hamilton health update after medical team visit
Lewis Hamilton had to visit the FIA medical team following the Singapore Grand Prix, after feeling unwell for the second time in three years at the Marina Bay Street Circuit.
El Paso turns over third public health director since pandemic
El Paso top health official Dr. Veerinder Taneja resigns after two years.
Scientists make stunning discovery that could help explain why life exists
Scientists have discovered that the universe's fundamental physical constants may be finely balanced to make life possible. Even tiny changes to these constants could make liquids too thick or too thin for essential biological processes, potentially preventing life as we know it. Surprisingly, these life-friendly conditions existed billions of years before living cells appeared. The findings raise intriguing questions about why the laws of physics seem so well suited to life.
Three years after October 7, Israeli reservists are still fighting to save their businesses
Hundreds of days in uniform have left self-employed reservists struggling with lost clients, stalled projects and businesses that can be difficult to restart. Three business owners describe the financial and personal toll of repeatedly leaving work to serve, and the support helping them prepare for the next call-up.
Former Microsoft engineer left $200K job to build AI startup solo
Junead Khan left Microsoft after two years to pursue his AI startup. He explains why he quit his six-figure job without customers or VC funding.
Why doctors are urging women to redo early genetic tests for cancer risks
Advances in technology detect far more genetic mutations, which can be lifesaving information for a generation of women first screened years ago.
Beloved ’90s comedian and TV actor dies at 57
Reggie McFadden, the comedian known for “Def Comedy Jam” and “In Living Color,” died at age 57 after living in Tanzania for 18 years.
Plan for former Coca-Coca Bottling plant stall, raising questions about the landmark's future
“We have certainly experienced some bumps in the road over the years, including COVID, material shortages, Hurricane Ida, and the challenging lending environment,” Baudier said. “Despite these obstacles, we continue to move forward and believe the redevelopment will provide a meaningful boost to the area.”
Lauree Ostrofsky celebrates 20 years inspiring Hudson Valley women
She started her coaching and consulting business Simply Leap in 2006 and helped found Hudson Valley Women in Business.
Retail holiday hiring shaping up to be worse than last year
The push to hire retail workers for the holiday shopping season is both starting earlier and ending at a lower total than in recent years.
Hope Network awarded federal grant to expand mental health resources
The Hope Network has received a $600,000 federal grant to expand mental health awareness and suicide prevention training across Michigan, helping an additional 5,000 people over the next three years learn how to recognize and respond to…
Pols & Politics: Fox News’ Martha MacCallum to host speaker series in Boston
Fox News’ Martha MacCallum will headline a speaker series featuring two U.S. Senators in Boston this month, as this weekend marked ten years since Trump-Clinton debate attendee Ken Bone went viral.
How John Fetterman spends his time comes under more scrutiny as he weighs future in the Senate
The Pennsylvania Democrat has been labeled an absentee senator for years. As he floats the possibility of running again, what has he actually done?
New 'Age-Positive Public Health' movement launches in Maine
The Maine Council on Aging (MCOA) and Maine Public Health Association (MPHA) have launched a new Age-Positive Public Health movement to help make Maine a place where longer lives are healthier lives. According to a joint news release, the partnership brings aging and public health leaders together around a simple idea: Mainers are living longer, and we need to be much more intentional about helping people live these additional years in good health.
Charleston restaurant outfitter said it was moving. Where’d it go?
North Charleston-based Berlin’s Restaurant Supply outfitted commercial kitchens for 4 decades. It quietly closed up shop in 2026, two years after it was acquired by a private equity buyer.
PAID POST: How Connecticut Hospitals Are Modernizing Critical Infrastructure for the Future
Connecticut healthcare systems are modernizing critical energy infrastructure to improve reliability, increase efficiency, and support patient care for years to come.
Hull City vs Everton: Match Preview| The Toffees are back!
It’s been 84 years… Now we all know how an elderly Rose felt in Titanic after enduring the longest of international breaks. There will have been 22 days between the win over Ipswich and Sunday’s trip to Hull, making it feel like a mid-season break. Despite the criticism, I am in favour of the new […]
A gut health dietitian shares how she eats enough fiber every day
Sophie Medlin, a dietitian who has been specializing in the colon for 20 years, has built habits that make it easy to eat gut-loving foods.
A gut health dietitian shares how she eats enough fiber every day
Sophie Medlin, a dietitian who has been specializing in the colon for 20 years, has built habits that make it easy to eat gut-loving foods.
Editorial: The Case for Impeachment — What would the founders do?
When the Founding Fathers gathered in Philadelphia 250 years ago to “form a more perfect Union,” they studied the collapse of the Greek and Roman republics with an eye toward
A Senator Facing Re-Election Settles a Bakery Bill, 6 Years Later
Senator Roger Marshall, a Kansas Republican in a difficult race, paid an old campaign debt for cookies, muffins and brownies after a baker’s story went viral online.
Clover Health (CLOV) Stock Looks Reasonable Despite New 5 Star Ratings
Clover Health Investments has seen sharp swings in its share price in recent years, and the stock closed at US$4.79 most recently. With the business in the spotlight after new Medicare plan ratings, the question for investors is whether that price can be explained by its sales. The stock has delivered a very large 3 year return of about 365.0%, which puts a lot of weight on whether current revenue levels and future top line potential can support today’s valuation. Clover Health’s Medicare...
Teladoc Health (TDOC) Stock Looks Reasonable As Shares Stay Down 96%
Teladoc Health has seen its share price grind lower over the years, even as it pushes new telehealth tools into hospitals and clinics. This raises a straightforward question for you as an investor: Is the current US$5.77 price properly anchored to the cash flows the business can realistically produce? Over the past 5 years the stock has fallen 95.7%, so the market has already repriced a huge amount of optimism and that reset now frames any discussion of what its future cash flows are...
Science and Sense: The story of a rock, and time
To some, it‘s just a rock. A nice piece of petrified wood, about 200-225 million years old, from the late Triassic Age (Mesozoic Period) – a youngster as rocks go.
Knicks champion Karl-Anthony Towns opens up about grief for World Mental Health Day
Knicks champion Karl-Anthony Towns is still grieving the loss of his mother six years ago to COVID-19.
Maple Leafs Get Telling Sergei Bobrovsky Reaction From William Nylander
As part of their monumental summer of change, the Toronto Maple Leafs brought in multiple new faces, including the likes of Nick Paul and Darren Raddysh from the divisional rival Tampa Bay Lightning, along with goaltender Sergei Bobrovsky, who had played the last seven years with the rival Florida Panthers. Of course, Bobrovsky had helped […] The post Maple Leafs Get Telling Sergei Bobrovsky Reaction From William Nylander appeared first on HEAVY.
Artists, District leaders convene for second annual 202Creat...
D.C. artists, entrepreneurs and industry leaders gathered Sept. 28 for 202Creates Con, marking 10 years of a city initiative supporting the District’s creative ...
Knicks' Towns opens up about grief for World Mental Health Day
Karl-Anthony Towns shared his emotional journey following the death of his mother six years ago to mark World Mental Health Day on Saturday.
Knicks' Karl-Anthony Towns opens up about grieving his mother
Knicks champion Karl-Anthony Towns is still grieving the loss of his mother six years ago to COVID-19
Is International Business Machines (IBM) Stock Worth More Than Its Cash Flow Suggests?
International Business Machines has almost doubled shareholders' money over the past 5 years, yet after a sharp setback this year and fresh headlines around quantum computing and AI, the key issue for you is whether the current share price lines up with the cash the business is expected to generate. With IBM stock now around US$227 a share, the gap between the recent price path and its cash flow story matters more than ever. IBM has delivered a 99.1% total return over 5 years, which puts...
National health organization celebrates 40 years of supporting El Paso community
National Alliance on Mental Illness El Paso has invited Borderland residents to take part in its annual NAMIWalks event.
National health organization celebrates 40 years of supporting El Paso community
National Alliance on Mental Illness El Paso has invited Borderland residents to take part in its annual NAMIWalks event.
Bellefonte Area Restaurant Closing as Owner Eyes New Location
A Bellefonte area restaurant is closing after nine years, but its owner suggested it's not the end of the line for the business. Four Ways Pub &
CVS Health (CVS) Stock Looks Reasonable On Fresh Vaccine Access News
CVS Health, the integrated pharmacy and health services group, has delivered a 35.0% share price gain over the past three years, which puts fresh attention on whether its current US$86.16 price fairly reflects what the business earns today. With the stock giving back some ground in recent weeks, investors are again asking how much of CVS Health's earnings story is already in the quote. The 35.0% return over three years has rewarded patient holders, which raises the question of how much of...
Sports Authority approves 2027 budget, extends Fort Worth Motor Speedway lease 10 years
The authority also voted in new officers.
Weekend Reading on Women's Representation: Arizona Congress Candidate Speaks Out About Her Rape, 'It’s OK to Talk About It’: Will Alexandria Ocasio-Cortez Run for President?
Weekend Reading on Women’s Representation is a compilation of stories about women’s representation in politics, on boards, in sports and entertainment, in judicial offices and in the private sector in the U.S. and around the world—with a little gardening and goodwill mixed in for refreshment! —Friday, Oct. 9, marked 115 years since the men of California went to the polls to decide whether the women they lived alongside would be permitted to join them there. —Bernadette Greene-Placentia, the Democratic nominee in Arizona’s 8th Congressional District with a real chance to upset her opponent, was reportedly raped while fixing one of her yard signs. "She chose to share her story because she knows many survivors struggle in silence, and she hopes that by speaking about her experience, others will know they are not alone," said a campaign spokesperson. —Pew Charitable Trust reports that 37 percent of Americans now believe a woman will not be elected president in their lifetime. I urge women like AOC to seriously consider a presidential bid in 2028. —The poet, essayist and translator Anne Carson was awarded the Nobel Prize in literature for her genre-defying work. Since 1901, the Nobel Prize in literature has been awarded 122 times to 104 men and just 18 women. ... and more.
New Google TV Streamer: Big Upgrades are Coming
The Google TV Streamer is now well over 2 years old, if you can believe that. The streaming media box with its sleek pill-shaped design, was once the easiest recommendation in the business for someone looking to upgrade their not-that-smart smart TV. But because we’ve reached the 2-year mark and Google handed the streamer a...
Morgan Furniture celebrates 30 years in business
Morgan Furniture celebrates 30 years in business
Xbox Sales At An All-Time Low With PlayStation Its Worst In 13 Years
Xbox and PlayStation are having their worst hardware sales in a a decade, if not ever, due to high prices of consoles and consumer indifference.
Juventus is keen to make their team more Italian
Juventus are reportedly preparing to change their transfer strategy by focusing more heavily on Italian players as they look to strengthen their domestic core. The Bianconeri have spent recent years p...
Loneliness may steal nearly 6 years of good health
A large study suggests loneliness and social isolation can cost people years of healthy life, especially when it comes to mental health. Men experiencing both lost about 5.8 years free from depression and anxiety, while women lost roughly 3.7 years.
What Killed Europe’s Ancient Wild Cattle? Scientists Find a Disturbing Answer
The fate of Scandinavia’s aurochs warns conservationists worldwide that curbing hunting alone may not save species facing depleted genetic diversity and fragmented habitats. The cattle on today’s farms descend from aurochs, wild animals that once roamed much of Europe, Asia, and northern Africa. They disappeared from Scandinavia thousands of years before the species became extinct
Mike Ditka’s final chapter raises new questions after years of health battles
Mike Ditka, the legendary NFL coach and Hall of Famer, died at 86 from natural causes after decades of battling heart attacks, a stroke, and other serious health issues.
Hefley Calls Interstate System a ‘Money Machine’
Forty-five years ago this week: “There are enough new interstate highways in this country,” said state Rep. Joel Hefley, R-Colorado Springs and the time has come to stop adding new projects and to start taking care of the existing highways.” Hefley even suggested that the interstate highway completion program should be discontinued because it encouraged […]
190K subscribers gone: YouTuber loses channel over new horror game
Ten years of work, around 3,000 videos and 190,000 subscribers – all gone because a YouTuber showed footage from the new horror game Hellraiser: Revival. What makes the case particularly controversial is that he claims to have censored the explicit scenes.
Netflix star and musician boyfriend abruptly split after four years of dating
A Hollywood power couple has called it quits
Mathematician Who Waited 50 Years for Proper Credit for Her Work Has Died
At the Los Alamos National Laboratory, Mary Tsingou Menzel’s computer programming helped set the stage for chaos theory and other fields.
Scientists planted 40,000 native seedlings in Yosemite's damaged Tuolumne Meadows; three years later, soil organic matter was improving, but the meadow was still losing more carbon than it gained
Scientists who planted 40,000 native sedge seedling to restore the damaged Tuolumne Meadows in California's Yosemite National Park, have found early signs of improvement after. The results, however, also show that restoring the meadow's soil and its ability to store carbon could take several decades.
Michael V. finds unexpected career highlight in ‘Family Feud’ hosting role
Photo from Instagram/@michaelbitoy Veteran Filipino comedian fulfills a longstanding ambition while temporarily taking over for Dingdong Dantes MANILA — After years of working in television comedy, Michael V. has returned to game show hosting through an assignment he says he had long hoped to receive. The veteran Filipino comedian, popularly known as Bitoy, described his temporary stint presenting GMA Network’s Family…
Venezuelan and Latin-fusion food truck celebrates 2 years of business in Toledo
Casero Kitchen has been serving up Venezuelan and Latin-fusion flavors in Toledo for nearly two years. The local food truck, owned by Ramiz Parra, ...
Trump asks Supreme Court to revive his 2016 election lawsuit against Hillary Clinton
President Donald Trump urged the Supreme Court on Friday to wade into his years long legal battle with former Democratic presidential nominee Hillary Clinton and ex-Justice Department officials over the 2016 election, appealing a case that a lower court concluded was “frivolous.”
Andy's Place in Holly to reopen more than four years after Battle Alley fire
More than four years after a fire burned down her business, Andrea Chapin is finally reopening Andy’s Place in Holly — a full circle moment for her and her family.
Friends of BrainHealth grants advance dementia prevention and brain health research
For nearly 20 years, the Friends of BrainHealth donor circle has helped turn promising ideas into innovative brain health research.
Good Sports: The Fresno Falcons return to Selland Arena
Eighty years of history for the Falcons is adding a new chapter this week, with a brand new scoreboard and playing in front of a sold out crowd at Selland Arena.
Santiam Hospital CEO to retire two months after Salem Health merger
Santiam Hospital CEO Maggie Hudson is retiring Nov. 1, after 6 years leading the rural hospital. Her decision comes after the hospital’s merger with Salem Health.
Steph Curry drops truth bomb on Warriors’ front office failure
It’s no secret there is disappointment surrounding the Warriors ahead of the upcoming season. While Golden State retained Steph Curry for another two years on a $116 million contract extension,...
In Deep-Red Kansas, a Surprisingly Competitive Senate Race Takes Shape
Adam Hamilton wants to be the first Democrat to win a Senate seat there in nearly 100 years.
Denison business flourishing, 7 years after downtown fire
Seven years after a destructive fire on Main Street in downtown Denison, Texas, the area has been revitalized with a new visitor center and a Phoenix sculpture created from the remains of the buildings that burned. This transformation honors the past while embracing the revitalization of the once-devastated block.
Billi Hunt named Iowa State vice president for external relations
Billi Hunt, executive director of America’s Cultivation Corridor since 2018, has been named Iowa State University’s vice president for external relations, pending approval by the Iowa Board of Regents. Hunt, an Iowa State alumna, will begin her new role Oct. 12. Hunt has more than 25 years of experience in government affairs, strategic partnerships, communications,…
Digital detox how-to; artificial intelligence in nursing; when to see your doctor about GI issues; plus other stories with Vanderbilt Health sources
Prevention interviewed Beth Malow, MD, Professor of Neurology and Pediatrics in the Vanderbilt Sleep Division, about a study that found insomnia is linked with a 26% higher risk of stroke and 28% higher odds of hospital admission. William Schaffner, MD, Professor of Health Policy, was quoted by Parade about the most common COVID symptoms people are experiencing right now, HealthLeaders interviewed Deonna Taylor, PhD, ACMP, RN, Vice President and Chief Nursing Officer, Adult Ambulatory Nursing, about how artificial intelligence will affect nursing practice. The Wall Street Journal interviewed Joseph Schlesinger, MD, Professor of Anesthesiology Critical Care Medicine, for a story about ICU alarms keeping patients from getting sleep and creating alarm fatigue for nurses. Cathy Eng, MD, Executive Director of the Young Adult Cancers Program was interviewed by the The New York Times about GI symptoms that patients should not ignore. Heather Jackson, PhD, APRN, Administrative Director, Advanced Practice, was interviewed by Fox17 about nurse practitioner roles becoming the fastest growing job in the next 10 years. Prevention interviewed Jonah Garry, MD, Assistant Professor of Medicine, Division of Cardiovascular Medicine, for stories about how sleep impacts your heart health and how to do a digital detox.
Not Your Mother’s Art Fest expands its canvas in downtown Lawrenceville
The Not Your Mother’s Art Fest has grown quickly in its three years, making it necessary to expand the footprint of the festival grounds.
Netflix’s Summer of Bummer
(Welcome to the Entertainment Strategy Guy, a newsletter on the entertainment industry and business strategy. I write a weekly Streaming Ratings Report and a bi-weekly strategy column, along with occasional deep dives into other topics, like today’s article. Please subscribe.) Today, I’ve got a guest post from longtime friend of the newsletter, Brandon Katz. I’ve been trying to find time all summer to look at Netflix’s straight-to-streaming film slate, but between a pre-planned trip and Nielsen moving up their streaming data timeline, I’ve been swamped. So I reached out to Brandon, one of my favorite fellow analysts, to write about it. And I feel like he captured the tone and data focus of the newsletter perfectly. You can connect with Brandon on LinkedIn and Twitter. Enjoy! Don’t worry, folks. You’re in safe hands with me. To ease any anxieties about an interloper in ESG’s domain, I’ll start by stealing one of his best framing devices: headlines. Box office flops are covered in the same way the Teenage Mutant Ninja Turtles eye pizza: with cartoonish insatiability. I would know. I’m a former reporter who wrote nearly identical headlines: Yet, intentionally or not, streaming misses get treated with kids gloves, filtered through a rosy lens: In the last six years, U.S. streaming viewership has become nearly as transparent as the box office, but the data often arrives weeks later, in a number of less intuitive metrics, and with nary an official budget to be found. This plays into the Wall Street-whispering narratives major streamers have been cultivating for years. They get a pass in a way that theatrical studios simply don’t. Subscribe Netflix’s Summer Slate Not a single Netflix original film released between May and August this year opened above 20 million U.S. TV hours, per Nielsen. That benchmark usually serves as the EntStrategyGuy’s floor for a streaming hit on Netflix. None of these films enjoyed a hit-cementing single week of 20-plus million hours during their runs. Netflix’s two best films were true crime docs, Maternal Instinct (16.5 million hours) and The Crash (19.7 million), the best overall week for a film this summer. Great for most other streamers, but not necessarily what we’re used to seeing from Netflix. For an overly-dramatic comparison, Happy Gilmore 2 opened last summer to around 47 million hours (celebrity cameos, baby!). Zooming out, the picture looks even worse. In 2026, Netflix’s five biggest scripted summer films posted the lowest average (28.6 million hours) and median (28.8 million hours) eight-week viewership totals of the past four years. Now, it’s unrealistic and unfair to expect Netflix to deliver a _KPop Demon Hunters-_sized hit every year. But it’s also not ideal to see the size of their hits shrinking over the last few summers. Let’s quickly run through some of the notable summer misses. Jennifer Lopez and Brett Goldstein’s perfectly fine romcom, Office Romance, fell off the charts after 20 million hours in its first two weeks. Top films usually last for four-plus weeks. Starry titles ideally don’t decay that fast either. Homegrown star Millie Bobby Brown couldn’t prevent the snappy Enola Holmes franchise from diminishing returns. At 14.3 million U.S. hours, the third film posted roughly half of what the first two films did in their first two weeks. What’s on Netflix calculated that per-day global views were down nearly 60% from the second movie. The Whisper Man did okay with more than 36 million hours over its first four weeks. But I expected a little more juice from a film featuring Robert De Niro, Michelle Monaghan, and Adam Scott. Kevin Hart’s Ladies First collected just 11.2 million hours total across two weeks. That’s a big miss for one of Netflix’s go-to stars. Plopping into the same bucket are Sunny Sandler’s Don’t Say Good Luck (10.3 million in two weeks) and John Cena’s Little Brother (17.5 million). Meanwhile, English-language originals Color Book (June 19), In the Hand of Dante (June 24) and Heartstopper Forever (July 17) never sniffed Nielsen’s Top 10 at all, despite needing only 2 to 5 million hours to land in the top ten most weeks. (By my count, eleven English-language scripted original films released between May and August did chart). It’s only fair to mention that Swapped (1-May) posted nearly 42 million U.S. hours over five weeks (the longest Netflix original run this summer) and is currently their eighth most-watched English-language film ever worldwide. Remarkably Bright Creatures (37 million, 4 weeks) and Voicemails for Isabelle (27 million, 4 weeks) weren’t bombs either. Still, overall, I think it’s fair to say this was a quieter summer season than we’re used to seeing from the market-leader. You might not realize that given the language commonly used in public analysis. The Twist Despite the starkly black-and-white tone of the coverage, here’s the twist: when many box office bombs arrive on streaming, their viewership looks a whole lot like many of Netflix’s supposedly successful summer releases. Hmm, where have we heard that one before? Masters of the Universe topped out at $65 million stateside against a $170 million budget_._ I’ll admit, Skeletor ripping sleeveless curls as a gym bro and bodyslamming Adam’s co-workers was funny. But, much to the chagrin of my bank account, my laughter doesn’t launch franchises. Yet the He-Man reboot opened to 19.6 million hours (from a Wednesday five-day opening instead of just one weekend), on par with Hoppers on Disney+ (19.4 million). It put up nearly 47 million hours over its first six weeks, bigger than all of Netflix’s summer releases. Pretty darn healthy and likely to land among the 25 most-watched movies on streaming this year. Sticking with Amazon, The Sheep Detectives just barely broke even at the box office with $133 million worldwide (and only $66 million domestic). I never expected cloven-hooved, cud-chewing mammals to be able to bring me to tears. Yet that’s exactly how I found myself at the end of this surprisingly affecting movie (#NoShame). It was likely the unexpected quality in a family-friendly film that powered its streaming over-performance. Sheep Detectives delivered a solid run for Prime video netting 26.2 million hours! How about franchise IP? Star Wars: The Mandalorian & Grogu had the lowest opening ($81 million) and lowest-grossing Disney-era live-action Star Wars film ($178 million domestic). One day before release, its Heat score (19.8%)—audiences who list their interest as a 7/7—fell behind blockbusters Wicked (21%), Superman (23%), Fantastic Four: First Steps (23%), Michael (23%), Toy Story 5 (26%) and Avatar: Fire and Ash (27%), according to Greenlight Analytics. The urgent enthusiasm just wasn’t there. On streaming, Mando opened to weeks of 12.1 million, 6.1 million and 2.7 million hours (21 million total) over its first three frames. Not the numbers Lucasfilm was hoping for nor the numbers of a streaming hit. But they’re in the same vicinity as some Netflix summer releases with $345 million at the global box office to offset a smidgen of the pain. Final Thoughts So why oh why does this nuance gap exist? Four key reasons: Data Literacy: A “$100 million opening” just makes sense. After decades of box office reporting, even casual movie fans are well-versed in the benchmarks of hits and home runs. There’s an immediate shorthand. But “16.5 million” hours doesn’t land nearly as cleanly. Despite leaps of progress, the streaming ratings era is still in its infancy compared to theatrical. The EntStrategyGuy and I met thanks to a late 2010s group chat of data nerds hungry to find a shred of certainty in nebulous streaming performance. I’m not surprised to see “No. 1 on Netflix” still getting misconstrued out in the wild. Timing: By Friday morning, we have the box office’s Thursday night previews totaled, allowing us to better project the weekend’s expectations. From there, ticket sales are reported daily. By Sunday, the film’s fate is usually finalized, at least in terms of public perception. In streaming, Nielsen recently improved its delay to…two weeks. The medium isn’t forced to contend with instant gratification as harshly. Financials: Theatrical film budgets are a mere Google away. Profit and loss is calculated in the cold and unforgiving naked light of day for all to see. But finding the vast majority of streaming exclusive movie budgets requires the forensic investigation skills of a Criminal Minds detective. Also, it’s very difficult to calculate how much revenue/value a straight-to-streaming films provides a streamer. This is why there are so few stories about streaming original movies “losing X amount of money”. On top of that, marketing budgets are far greater for theatrical movies than streaming exclusive movies, which leads to earlier and better awareness. This then translates to a wider pool of potential interest. Narrative Control: Netflix is the only major streaming service to publish weekly first-hand viewership data and annual engagement reports. Naturally, some headlines borrow their first-hand framing**.** Other streamers benefit from their comparative lack of transparency. They may occasionally announce vague performance platitudes such as Apple TV’s Mayday becoming its “biggest film debut on the platform to date over its first 18 days,” and that it ranked No. 1 with left-handed viewers in its first weekend. (Fine, I made up that second one). But, for the most part, they keep first-hand viewership shrouded in mystery to avoid bad press. Especially for outlets that demand multiple articles per day from their writers, it’s an easy (and understandable) way for some reporters to hit their daily article quota by just repeating what the streamers have told them. TL:DR version: Streaming-exclusive movies are asked to do different things than theatrical movies, but that doesn’t mean they should escape judgment. Both still need to draw enough eyeballs to justify their cost within the proper performance contexts. The more cleanly we can inject a little nuance into streaming analysis, the better we’ll understand the audience and content trends that drive this industry. And that’s what all of this is really about: knowing what audiences actually want! Brandon Katz is the Director of Insights & Content Strategy at Greenlight Analytics where he focuses on evaluating the ever-fluid media landscape to unearth understanding, opportunity and value. Greenlight Analytics is the entertainment intelligence consulting company redefining how Hollywood finds, understands, and activates audiences. Prior to joining Greenlight Analytics, he served as the senior entertainment industry strategist at Parrot Analytics, and as a full-time entertainment industry reporter covering the Xs and Os of Hollywood, most notably with TheWrap and the Observer.
One type of sleep linked to dramatically lower risk of dementia, Parkinson's and 81 other diseases
Greater REM sleep was linked to 80% lower Parkinson's risk and 46% lower dementia risk in a major study of over 95,000 adults tracked for years.
Wake Forest vs NC State Preview
As Jake Dickert tries to put his own imprint on Wake Forest football, there is a major opportunity on Saturday. The Demon Deacons travel to Raleigh to face NC State, a school that has given Wake plenty of trouble in recent years. Wake comes into the game at 4-1 overall and 2-1 in ACC play. …
Scientists Took a Cheek Swab From the World's Oldest Tortoise. His DNA Could Reveal Hints to Longevity
Jonathan, an Aldabra giant tortoise, is about 194 years old and the oldest land animal alive today. Discoveries about his genetics could provide clues to extending lifespan in humans
MLB’s Next 5 Years: Realignment, Expansion, and 154 Games?
The latest schedule proposal adds to major changes on the way.
Brian Barker Named President and CEO of United Animal Health
The seasoned agribusiness executive brings more than 25 years of leadership experience to drive the company’s strategic growth and science-based solutions for livestock producers.
Meharry Medical College’s G.O.A.L.S. Celebrates Five Years of Inspiring Middle School Students Through Hands-On Science and Health Exploration
Nashville, Tenn. – For five years, Meharry Medical College has been planting seeds of possibility in young minds through G.O.A.L.S.—Go Out and Love Science—an immersive, hands-on experience designed to introduce middle school students to science, medicine, dentistry and health-related careers. Recently, nearly 200 sixth, seventh and eighth graders from Haynes Middle School came to Meharry’s
Gears of War: E-Day sells 230K copies
Gears of War: E-Day has sold 230K copies since its advance-access launch on October 1 and full release on October 6. Steam accounts for 168K of those, with Xbox (console and PC) selling 62K. But there’s more to this story, as Xbox makes up the bulk of revenue. E-Day is the best-reviewed Gears game in nearly two decades (and the best one ever made, in my opinion). The Coalition has made a banger here (it’s currently in my top 10 of the year). Despite E-Day’s undeniable quality, this is a soft result. And it’s down to the business model, really. E-Day has made $37M so far, thanks to the Premium upgrade On Xbox, Game Pass is cannibalising much of the premium revenue. Our estimates show that 1.7M folks accessed E-Day via their subscription rather than a copy. But Xbox is having it both ways – or having it halfway, at least – via its Premium Edition Game Pass upgrade. Game Pass subscribers could pay $30 (or their local equivalent) for up to five days of early access starting October 1. Our estimates show that of the 1.7M who accessed E-Day through Game Pass, 722K paid for the upgrade. Between the review embargo lifting on October 1 and the full release, E-Day managed to shift another 250K early-access upgrades – no doubt helped by the campaign’s rave reviews. So despite selling far fewer copies on Steam, Xbox accounts for almost three-quarters of the revenue (roughly $26M of the $37M, versus about $11M on Steam). So “230K copies” undersells the paying audience. Including the 722K upgrades, nearly 950K people actually paid something for E-Day. The $30 upgrade is a halfstep from cannibalisation, but will Xbox go all the way? While E-Day is a sublime game, these are soft numbers for a flagship when Xbox badly needs revenue wins. E-Day sold 62K copies on Xbox against 722K Premium upgrades, so for every one copy sold on Xbox, nearly 12 Game Pass upgrades were sold. The $70 premium SKU is – functionally – dead on Xbox. Normally you can’t see what a Game Pass player would have paid, because the game’s just there in the subscription. But the $30 early-access upgrade estimate shows that 722K people demonstrated they’ll spend real money on this game. In a world without day-one Game Pass, many of these folks would have bought E-Day at $70. They paid $30 for five days early access to something they don’t own. Xbox is, in effect, charging its most valuable customers the least, based on a hangover from a tried-and-exhausted strategy from a previous administration. Those 722K willing-to-pay players generated about $21.7M via the upgrade. If three quarters of this group – mostly US and European audiences – bought E-Day outright, that’s nearly $40M. Of course, Game Pass does bring in meaningful recurring revenue, and E-Day is adding value for hundreds of thousands of subscribers. However, Game Pass is no longer growing, so Xbox is at a crossroads. Xbox is reportedly looking to do a Netflix and bolt on an ad-supported tier to pad it further. But that will just set a new floor, and leadership keeps telling us the priority now is revenue growth, which is subscriber-speak for ARPU. Xbox has already pulled Call of Duty from day-one Game Pass after day-one inclusion hammered its sales, with new CoD titles now arriving on the service around a year late. We know that some Microsoft executives believe the service devalues games outright, and rumours (which Microsoft has dismissed so far, to be fair) suggest that day-one releases could be taken off Game Pass. Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe When a game this well-reviewed does this softly on its home platform, the model – not the game – gets brought into question. What else E-Day’s early adopters have played (including this month so far) Looking at E-Day‘s players on Xbox, most have played the franchise before (86% have played Gears 5, 76% Gears 4), and every game on the crossover list is either a shooter or a title from an Xbox-owned studio (though Game Pass is inflating those numbers, of course, more on that later): As for what else Xbox’s E-Day players have played this month, the top three are Fortnite (16%), Roblox (7%), and Call of Duty (6%). Another 5% played Minecraft Dungeons II, which is also on Game Pass and launched a couple of days before Gears‘ advance-access date. Many Game Pass players are happy to check out most big new additions. Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe Over on Steam, the top crossover games are also mostly shooters (slightly more PC-coded ones), including Space Marine 2, which was itself heavily inspired by Gears: Looking at what E-Day‘s Steam players are into this month shows who they are – as subscriptions don’t skew the data. The top three are Wardogs (13%), Deadlock (12%), and CS2 (10%), so you’ve got the restless shooter crowd checking out the new hotness. A little further down are Helldivers 2 and Space Marine 2, your co-op PVE shooter players who’ll feel right at home in Horde mode. Game Pass is skewing the playtime distribution on Xbox Looking at the playtime distribution in our platform, E-Day players on Steam are – relatively speaking – playing for longer: 54% of E-Day players on Xbox have played for five hours or less (versus 32% on Steam) 19% of Xbox players played for over 15 hours (versus 33% on Steam) 14% of Xbox players played for over 20 hours (22% on Steam) The absolute number of people playing for over 15, 20, and 50 hours is, of course, bigger on Xbox, thanks to the sheer volume of folks who came in through Game Pass (upgraders included). None of that is cause for alarm. Game Pass is the reason Xbox playtime skews lower, as when a game is free to try, people try it and bounce without putting in even an hour (17% under an hour on Xbox versus 6% on Steam). Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe The subscription brings in tourists alongside the committed, dragging down the average even when the game is excellent (but also perhaps winning over the uninitiated). It’s standard across every subscription-included title, on PS Plus too. Forza Horizon 6, for instance, had 11% of its Xbox players bounce under an hour, versus just 2% on Steam. So, Xbox’s crossroads So there we have it. Gears of War: E-Day is an incredible game whose revenues have been stifled by subscription inclusion and exclusivity. It’s the best-reviewed entry in the series in fifteen-odd years, but it still turned into one of the year’s softer flagship launches, not because players didn’t want it, but because Xbox’s own storefront gave its most willing buyers a reason not to pay. Which leaves Xbox at a crossroads. Will it keep making Gears games when the financial returns are this thin and the margins this low? And if it does, does the next one arrive off Game Pass at day one – the way CoD now does, or even on PlayStation? I think it should. Alright, back to E-Day for me! The last word Reply to this email – or reach out here – if you have any feedback for the newsletter – or want to request a game for us to cover. [Alinea Analytics boasts the most accurate PC and console estimates in the business. Game makers use our platform to understand their audience, keep an eye on the competition, monitor sales trends, and spot new opportunities. We equip game studios and financial institutions with accurate data and the confidence to make smarter, data-driven decisions. Want to talk about all things games market data? We’d love to chat!]
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