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Animals Starves while the Kardashians Miss the Charts Again
(Welcome to my weekly streaming ratings report, the single best guide to what’s popular in streaming TV and what isn’t. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. If you were forwarded this email, please subscribe to get these insights each week.) Before we get going, I’d like to offer congratulations to Jonathan Funke, whose suggestion “midflicks” won the poll for what I should call straight-to-streaming films which aren’t big or cinematic enough to go to theaters but seem too expensive for a TV movie. It’s so useful a term, I just used it last week! Now I just need to add this term to my data dictionary! Okay, on to this week’s issue. We’re starting out looking at Netflix/Ben Affleck’s latest crime thriller, Animals. I’ll also look at Disclosure Day heading to Peacock (it did better than you’d remember in theaters...) and a new movie based on toys. Plus, a long-time streaming flop returns for its eighth season...will it finally chart? (No.) Will anyone at Disney care? Probably not. All that, plus another look at new shows landing on streaming on 1-Oct from Reelgood, what streamer hasn’t had a film make the Luminate charts since August, Reacher’s long run on the charts, M_onster: The Lizzie Borden Story’s_ short run, the top shows in 2026 according to Samba TV, all the flops, bombs and misses, and a whole lot more. And I mean that last part: putting this week’s issue together, I assembled OVER 25 images, most of which are bespoke looks I made just for this report. Really, publishing articles like this takes the work of writing two articles: one is the narrative and the other is making charts/graphs. Let’s dive right in! (Reminder: The streaming ratings report focuses on the U.S. market and compiles data from Nielsen’s weekly top ten viewership ranks, Luminate’s Top Ten Data, JustWatch and Reelgood interest data, Samba TV household viewership, company datecdotes, Netflix hours viewed data, Google Trends, and IMDb to determine the most popular content. While most data points are current, Nielsen’s data covers the week of October 5th to October 11th, 2026. You can find a link to my terminology here.) Subscribe Film - Netflix’s Latest Star-Studded Thriller Goes For Glory The tempting angle for anyone writing about streaming film this month, like yours truly, is to ask, “Is this why Dan Lin lost his job at Netflix?” Take Animals, the Ben Affleck-starring-and-directing, Artists Equity-produced crime thriller that opened on 9-Oct. (Kerry Washington and Gillian Anderson are also in it.) If it did really well, then one could argue that Lin has another success on his resume. If it underperformed, then it’s another example of a Netflix underperformance this year. So where did Animals fall? Kinda in the middle, but that means it’s more “not a hit” than “big hit”. On Nielsen, it opened to 12.0 million hours, and here’s how that stacks up for 2026 films so far this year: Obviously, that’s not great. It’s both under my 15 million opening bar for “fine” for a Netflix film and 20 million bar for “great” opening. It did a bit better on Samba TV, getting to first place. That’s very, very good, though again, looking at the Nielsen data, it probably means that it was a light week overall. Luminate’s data is a bit closer to Samba TV’s, tied for 17th all time for single weeks since May of 2024: To top it off, no one seemed to like it. It has a 33 on Metacritic and only a 5.7 on IMDb. Both of these numbers could have been impacted by the stories about Affleck’s comments about using AI to make the film. Given the controversy, the film might not have been as bad as the ratings suggest, but it’s also not a bullish sign. All to say…yeah, on net this film isn’t a point in Dan Lin’s favor. At this point, Netflix’s slide has been long enough—going on since February—that I’m almost tempted to lower the bar for what a “hit” is on streaming. Post-February of 2026 or so, it seems like straight-to-streaming films just haven’t hit the same heights as they did from 2022 to 2025. Before we head onto the “Quick Hits” for film, I want to shout out a fellow newsletter whose articles I’ve been loving this year, LA Material, a new LA-based news outlet. For just a highlight of my favorite articles since July... I loved this article on Ghost Town, a group on Venice that clears homeless encampments. As a Los Angeleno, obviously I adore their articles on LA parking issues. Their article on illegal parking tickets got the City Council to address the issue! Also check out their article on people parking in medians. Check out their deep dive on what went wrong with the LA Jazz Festival and how it fell apart, or what’s wrong with USC’s finances. Finally, they wrote up a voter guide on voter guides for the LA General Election. So meta! In search of a city? L.A. Material is an independent news outlet covering the people, politics, culture and glorious chaos shaping Los Angeles. L.A. Material brings you intel on the city you can’t get anywhere else. From exploring how Reddit short stories became Hollywood’s hottest commodity to reporting on the survival jobs keeping entertainment workers afloat. And answering, once and for all, why the AMC Burbank escalator is always broken. Through their newsletters, podcast, videos, events, and member community, L.A. Material is designed to help Angelenos connect to Los Angeles and each other. Sign up now for the free weekday newsletter. Quick Notes on Film Steven Spielberg’s latest film, Disclosure Day, came to Peacock on 9-Oct, and I’ll admit that, after pulling its stats, I did a pinch of a double take. As I wrote throughout my deep, deep, deep dive on summer box office/Obsession/Backrooms/IP/superheroes, oftentimes the film media discusses films as “flops” or “misses” or “hits” without clarifying what they specifically mean. Since Disclosure Day didn’t make $250 million in the US or $500 million globally, it was definitely a disappointment by Spielbergian standards, who is the highest-grossing director of all time, and arguably even more ahead in adjusted grosses. But it did make $245 million globally on a $115 million budget, so it isn’t as big of a miss as I remember. That’s still probably not enough to break even in the theatrical window, when you factor in marketing costs…but it’s close. And it grossed a lot more even in the US than some titles with about ten times more coverage. Anyways, lots of preamble to say this one only did 4.5 million hours according to Nielsen, so it did make the charts, but on the low end. Here’s how it stacks up to other Peacock titles: Apple TV (née +) followed up their “success for them” Mayday with Matchbox The Movie. This one doesn’t look like a success even for them, but at least it’s not a miss. Apple/Skydance clearly tried to take advantage of the success of Barbie at the box office—let’s greenlight all the toy properties!!!—but of course, this didn’t make it to theaters. And it stars John Cena, who, as I argued earlier this summer, NEEDS to get his movies back in theaters. Anyways, this one has mixed-to-bad numbers. It missed the Samba TV and Nielsen charts in its first week, but did make Luminate with 7.1 million hours. That’s just enough to not be an outright miss, and about half what Mayday did earlier this summer. Speaking of Apple Studio’s Mayday, it ended up lasting five weeks on Luminate, which isn’t bad for Apple TV. On Nielsen, it had a three-week run, racking up 13.5 million hours total. Again, like Matchbox, the issue is the budget; I doubt that this viewership earned enough to justify that budget. Also, to be clear, neither of these films are “midflicks”; both should have gone to theaters. Toy Story 5 is not hanging around on the streaming charts on Disney+, so it’s not as leggy as either Zootopia 2 or Moana 2, and definitely not in the same class as Encanto. (It did make all the money at the box office, so Disney is going to be fine…) The Breadwinner on Netflix (from Sony) is down to 3.9 million hours in its third week. It only lasted for one week on the Samba TV charts. Netflix’s Doing Life had a smaller-than-normal binge release curve bounce, only going to 7.1 million hours from 6.0 to start, but it made Samba TV at fifth place in its second week. The Netflix documentary, The Widower: Til’ Death Do Us Part, also had a small binge release curve bounce to 6.5 million hours, but did make a second week on Samba TV. Meanwhile, Netflix’s Unabomber fell off after two weeks on Nielsen—which is not great at all—and Demon Slayer fell off after just one week. Over on Luminate, the two smaller titles The Swan: Behind the Mirror and Kill. Bury. Print both fell out of the Luminate top ten charts. The story of library film at the first of the month is the arrival of the Ice Age films on Netflix. Now, here’s a small example of optimizing your library that even Netflix could do better. Say you want to rent/license a new film series from Disney**.** A streamer could pay a big paycheck and then drop each Ice Age film on the exact same day of the month, the fourth of October. That’s one choice. In contrast, the streamer could have released each film one week apart, and make each one a mini-event for folks watching Ice Age films. Or even roll them out monthly. Netflix opted for the former strategy, and as a result, only three of the films made the Nielsen charts this week. The “Miss of the Week” goes to Tubi’s YA-ish horror film_, R.L. Stine’s Pumpkinhead 2_, which didn’t even make the Luminate charts like Tubi films usually do, or, should I say, “used to”? Tubi films, most of which are straight-to-streaming, used to reliably make the Luminate film charts (which only covers straight-to-streaming films), but a Tubi film hasn’t made it since August. The first Pumpkinhead got 1.4 million hours last year according to Luminate. As I wrote about this film before, it seems to be a bit muddled in terms of age: too scary for young kids but probably not scary enough for older kids. Speaking of Luminate, Netflix’s latest doc about a comic (expect more docs about comedians all month), Who Is Martin Mull?, flopped, getting just 200K and 700K hours according to Luminate. Three other film/special misses belonged to Hulu, including a standup special, Jamie Foxx: Take Care of Yourself, Neon’s latest horror film, Hokum, which made $17 million in the US, and a Family Guy Halloween special. (That last one was only 22 minutes, so it’s not a surprise it missed.) Finally, another Netflix standup special missed the charts, Mojo Brookzz: I Know You Lying missed too. I can confirm last week’s misses, most notably Paramount+’s Jackass: Best and Last, MUBI’s Teenage Sex and Death at Camp Miasma and HBO Max’s Evil Dead Burn. Television - I Can’t Visualize Nothing: The Kardashians Story Normally, in the mini-dive essays that open the Streaming Ratings Report, I focus on shows that do well or, at the very least, make the charts. Why? Because as I’ve said time and again, I can’t visualize nothing like, say, the Kardashians’ TV shows. Here’s the TV debuts chart for this week with a missing spot for The Kardashians, whose eighth season just landed on Hulu:
Next up for Tanger? A 6,900-square-foot billiards hall and showroom
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College Football TV Ratings: Most-watched games of Week 8
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How religion collided with race and politics in Brazil’s presidential election
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Sununu touts small business background, but what does the record show?
Private sector work has made Sununu millions over the past two decades — but little of it is tied to small business work.
Bears Emerge as Potential Trade Suitor for Massive Defensive Tackle
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Grand Jury Declines to Bring Charges Against Cassidy Hutchinson
The rejection of the indictment was the latest extraordinary setback in President Trump’s wide-ranging campaign to go after his political opponents.
Teton County sheriff’s candidate calls suspension ‘political,’ keeps campaigning
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Secret Service checks Portland businesses for skimming devices, shares tips to spot them
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Texas Border Business and Mega Doctor News Record 1.29 Million Page Views in Three Months
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Jesse Watters: Trump is part show business, part promoter
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"No human at the helm": Delaware plan would let AI agents run entire businesses
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Resident Evil Executive Producer Says the Series' Story Could End 'In the Next 10 Years'
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Chris Harrison reacts to ‘The Bachelor’ cease-and-desist over his new show ‘The Vow’: ‘Jealousy is a tough thing’
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Modern Warfare 4 Sparks Widespread Debate About Lack Of Reviews For Some Xbox Games
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Ravens Release Ex-Steelers Running Back
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Martínez Admits Leverkusen Were Second Best Against Hoffenheim
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Media and Entertainment Guide to AI
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New York and London Retain Top Spots for Business Travel in Hickory Report
Research shows cities in the Middle East, Australia and India breaking into the top 10
Prince George’s Council gives final OK to funding for Sphere project
The Prince George’s County Council gave final approval Tuesday to a deal committing the county to financing up to $215 million to help bring the proposed $1.4 billion Sphere entertainment venue to National Harbor.
Scientists uncover new way to control magnetism and topology using light in atomically thin materials
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US Health Chief RFK Jr Faces Widespread Rebuke Over His Anti-Arab Remarks
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WATCH: Level Up Your Defenses
As cyber threats continue to evolve, protecting personal information and business data has never been more important. This video highlights the importance of strengthening digital defenses, staying alert to online threats, and adopting smarter cybersecurity practices.
Alexandria culls life science holdings as industry recovers from development glut
Company sells properties or partial stakes in key markets like Boston and San Diego
Broncos Linebacker Provides Unexpected Boost To Pass Rush
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Pirates Should Seek Reunion With All-Star Closer
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The Fed says it ignores politics. Its rate moves tell a more complicated story
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Billy Napier's buyout ranks among largest in college football history
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Atlético learn their group and format for the 2027 Mineiro
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Clerk says ‘business as usual’ as election monitors visit Fayette County
Federal election monitors to observe Election Day in Fayette County
Snow calls suspension ‘political,’ keeps campaigning
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Free parking, discounts as Caesars Entertainment courts Las Vegas locals
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WKYT Fact✓Check|Booker, Barr claims on health care costs and Medicare for All
Democratic U.S. Senate candidate Charles Booker and Republican U.S. Rep. Andy Barr are clashing over health care affordability as they compete to replace retiring Sen. Mitch McConnell.
ICE goes on a spending spree, and Mass. companies cash in
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Arena-auditorium complex set to keep James Brown name
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Libertarians could siphon Republican support in the fight for control of the U.S. Senate
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It Took Mass Effect Fans Less Than 15 Minutes To Crowdfund Billboards Outside EA's Offices And The Game Awards
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Gov. Meyer launches small business inspection pilot
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Ponca Tribe of Nebraska Breaks Ground on New Health Care Facility
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Why Crypto Still Has Little Power in Latin American’s Politics and Elections
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Detroit Lions Sign DL Taki Taimani, Release Wide Receiver
The Detroit Lions signed former Vikings defensive lineman Taki Taimani to their practice squad and released wide receiver Lawrence Keys.
APSU Science on Tap to Explore Iceland's Ecosystem on November 3rd - Clarksville Online - Clarksville News, Sports, Events and Information
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Oregon's Dante Moore Believed to be Considering Return to College Football
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Tom Brady Calls Troy Aikman ‘Amazing’ Amid Turmoil With Joe Buck at ‘Monday Night Football’
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Roseburg declares Small Business Season from Nov. 1 to Dec. 31, 2026
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Clemson, UNC support PCSA, ask for realignment flexibility
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Business Alumna Finds Her Place in a Global Career
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Malik Beasley agrees to plead guilty in sports betting case
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Colts reportedly trade DT DeForest Buckner to 49ers
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Seahawks release veteran player after trade on Tuesday
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Former Texas health official resigns from top CDC leadership role just months after joining
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Understanding Latin America’s Rightward Political Shift
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Comings & Goings
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PsychPlus Acquires Precision Psychiatric Services
Houston, Texas-based PsychPlus has acquired Precision Psychiatric Services Inc. The move adds more than 100 psychiatrists to PsychPlus’ growing
PsychPlus Acquires Precision Psychiatric Services
Houston, Texas-based PsychPlus has acquired Precision Psychiatric Services Inc. The move adds more than 100 psychiatrists to PsychPlus’ growing
Eli Lilly international business chief Jonsson to retire; Yuffa to head global markets unit
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Crystal Bridges names multiple galleries in expansion
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Houston Museum of Natural Science to launch new Marvel exhibit in December
The Houston Museum of Natural Science will debut Marvel: The Exhibition—Universe of Super Heroes on Dec. 18 for members and Dec. 19 for the public.
Houston Museum of Natural Science to launch new Marvel exhibit in December
The Houston Museum of Natural Science will debut Marvel: The Exhibition—Universe of Super Heroes on Dec. 18 for members and Dec. 19 for the public.
2027 Houston point guard, Tennessee target announces commitment date
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Colo. aerospace company to establish second HQ in Reston
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Federal Reserve to announce decision on interest rates ahead of midterms
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Plano business owner talks about what it takes to run a haunted house
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Mike Rogers Solicits Donations to “Protect Elon,” the Biggest Political Donor in Modern History
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A Brief History of Democrats Flipping Southern US Senate Seats
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The FEC’s filing system is down a week before the election. The agency won’t say why.
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Former NYC buildings boss kept Adams' favored restaurant open despite health violations
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New measles cases in Macon County connected with previously reported infection, health officials say
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Smart people react to OpenAI's Exponential Time Hypothesis claim
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Jalen Coker back fully ahead of Week 8
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Logitech Beats September-Quarter Views, Guides Higher For Holiday Period
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Wall Street ends higher on revived AI momentum
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Pirates Must Retain Two-Time All-Star in Free Agency
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Augusta Entertainment Complex to be named for James Brown
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Business, financial groups fear unintended consequences of proposed AI rules
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Crypto Industry's Political Spending Hits $176 Million Ahead of Midterms
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Caesars Entertainment (CZR) Reports Q3 Loss, Lags Revenue Estimates
Caesars Entertainment (CZR) delivered earnings and revenue surprises of -408.33% and -1.38%, respectively, for the quarter ended September 2026. Do the numbers hold clues to what lies ahead for the stock?
Caesars Entertainment (NASDAQ:CZR) reports sales below analyst estimates in Q3 2026 earnings
Hotel and casino entertainment company Caesars Entertainment NASDAQ:CZRfell short of the market’s revenue expectations in Q3 2026 as revenue rose 2.5% year on year to $2.94 billion. Its GAAP loss of $0.61 per share was significantly below analysts’ consensus estimates.For more on Caesars Entertainm…
Is AI making you lazier?
A new study revealed that people who rely on AI for basic tasks like math problems became less motivated over time. In response, Live Science polled its readers to see if they agree with these findings.
Caesars Entertainment records stronger regional casino growth than with Vegas properties
Caesars Q3 earnings missed estimates as Las Vegas revenue fell and losses widened amid its pending buyout.
Caesars Entertainment records stronger regional casino growth than with Vegas properties
Caesars Entertainment NASDAQ:CZR traded flat in postmarket action as investors sized up the casino operator's third-quarter earnings report.Revenue was up 2.4% compared to a year ago at $2.94B to miss the consensus estimate by $20M. Regional casinos saw a 5.9% increase in revenue during the quarter…
No clear winner in Israeli election, exit polls indicate, as Netanyahu’s fate hangs in the balance
Final results are expected in the coming days and may vary from the exit polls.
USA TODAY Sports Super 10 California high school flag football rankings, Week 10
Here’s a look at USA TODAY Sports latest Super 10 flag football rankings for the state of California.
New alliance wants Louisiana businesses to win more work from megaprojects
A new private business network aims to help Louisiana companies capture a larger share of work from the state’s growing pipeline of major industrial investments. Louisiana Launch Alliance, founded by Baton Rouge business owner Melissa Campbell, is bringing companies from different industries into an exclusive membership organization designed around sharing project information, referrals and business […]
Dunwoody council discusses expanding entertainment districts
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Anti-Israel political ad sparks backlash, accusations of antisemitism
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Trump plans to loosen restrictions on methane emissions from oil drilling
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How NDAs are reshaping Louisiana politics and could determine the Nov. 3 midterms
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Baltimore Orioles' Core To Be Prioritized Under New General Manager
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