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Why Michael J. Fox’s Parkinson’s is ‘hell’ for wife Tracy Pollan
Michael J. Fox is getting candid about how Parkinson’s disease has been ‘hell’ for his wife of over 30 years, Tracy Pollan. The actor was diagnosed with the neurological disorder when he was 29 years old and founded the Michael J. Fox Foundation for Parkinson’s research.
Texas hemp regulations: Lubbock shop owner says new rules threaten her business
Jennifer Garza, owner of CBD American Shaman in Lubbock and a member of the Texas Hemp Business Council, said the Department of State Health Services has been systematically eliminating her inventory.
Augusta Health, Sentara RMH named among the top hospitals in Virginia
Both Augusta Health and Sentara RMH Medical Center have been named among the top hospitals in the commonwealth in Forbes’ 2026 Top Hospitals by State report.
NFL Insider Makes Huge Claim About Vikings’ Quarterback Battle
The Minnesota Vikings quarterback battle is going to be one of the most interesting storylines throughout the course of training camp. It has been a storyline picking up over the past couple of weeks, with some experts siding with J. J McCarthy. Other individuals, such as Vikings legend Cris Carter have spoken highly of Kyler […] The post NFL Insider Makes Huge Claim About Vikings’ Quarterback Battle appeared first on HEAVY.
Russia's businesses under strain from Ukraine's attacks on Wildberries
Ukrainian drones have hit several retail warehouses belonging to Russia's biggest online retailer Wildberries in a matter of days.
Common Weight Loss Drugs Have Been Linked to a Higher Risk of Hair Loss
Here are the stats.
U.S. Sen. Alex Padilla reintroduces Health Equity and Accountability Act
Along with other federal Democratic lawmakers, Padilla said the proposal to reduce health disparities has become more urgent after funding cuts
Is the California State Fair affordable? What to expect to pay for food, rides
Sacramento Bee reporter Veronica Fernandez-Alvarado visited the California Sate Fair on opening day to find affordable food and fun.
U selected for elite national network of AI-driven ‘cloud laboratories’
Reposted from College of Engineering. The University of Utah has been selected by the U.S. National Science Foundation to build one of the nation’s 20 Programmable Cloud...
Liverpool primed for business: Bezos, Bhatia and the next steps at Anfield
Fenway Sports Group looks to be locked in talks with a consortium led by the son-in-law of Lakshmi Mittal while the Amazon founder has now been linked
Where To Go From Here?
The last several games have been incredibly disappointing. Not because they lost. Because they haven’t played well in any part of the game. 1-6 in the last seven games. They’ve scored 2.7 runs per game. They’ve allowed 6.7 runs per game. And they have been making errors far too often. It seems like they’ve shut […]
Ashland daycare owner arrested, business closed over abuse charges
An Ashland daycare owner has been charged with seven counts of child abuse for allegedly mistreating children under her care.
Republican blocks bill to halt retrofit of Qatari-gifted Air Force One
Democrats have been trying to stop the Pentagon from spending more money on the luxury jet, which they call an "illegal" gift.
HOLLYWOOD WALK OF FAME CLASS OF 2027 TO BE ANNOUNCED BY WALK OF FAMERS MING-NA WEN AND SHEILA E. AND HOLLYWOOD CHAMBER OF COMMERCE PRESIDENT & CEO RON FRIERSON DURING LIVE PRESS CONFERENCE AT FUNKO HOLLYWOOD
A new group of 32 entertainment professionals in the categories of Motion Pictures, Television, Live Theatre/Live Performance, Radio, Recording, and Sports Entertainment have been selected to receive stars on the Hollywood Walk of Fame.
Colby Parkinson’s late-season surge can carry over into 2026
Parkinson enjoyed a strong finish to the 2025 season with primary starter Tyler Higbee sidelined
Angry Mobs Are Attacking Health Workers in Congo. It Will Only Make the Ebola Outbreak Worse
There have been dozens of attacks of health care providers amid an ongoing Ebola crisis in Congo. It’s expected to increase the death rate in what’s already one of the fastest-growing outbreaks.
AMC Entertainment CEO says one long-running entertainment debate is finally over
For six years, the entertainment industry has been locked in a debate that touched everything from studio strategy to real estate valuations to the future of a 106-year-old American institution. The question was simple and existential: did streaming permanently replace movie theaters? July 20, AMC ...
The Legend of Zelda Officially Returns With New Release Spring 2027
Nintendo might be working hard on The Legend of Zelda: Ocarina of Time remake, but another new release has been announced for Spring 2027.
Department of Energy's New AI-for-Science ‘Genesis Mission’ Awards Funding to 5 UT Research Projects
Five UT teams have been awarded funding from the DOE’s Genesis Mission, an initiative working to harness artificial intelligence for advances in energy dominance, discovery science and national security.
Is Accel Entertainment (ACEL) a Solid Growth Stock? 3 Reasons to Think "Yes"
Accel Entertainment (ACEL) could produce exceptional returns because of its solid growth attributes.
Three measles cases reported by Montgomery County health department
The measles cases in members of the same family, who had not been vaccinated for the virus, mark the first reported cases in the Houston area this year.
Carnegie Mellon's AI Science Foundry Selected by NSF To Help Build National Infrastructure for AI-Enabled Scientific Discovery
Carnegie Mellon University's AI Science Foundry, one of the world's most advanced AI-powered research facilities, has been selected as a node in the U.S. National Science Foundation's (NSF) Programmable Cloud Laboratory (PCL) Testbed, a national initiative to build a network of AI-enabled laboratories.
Top retail stories: DiCicco empire expands, Yosemite ‘chaos,’ Fresno’s best fries, and more
Top Fresno entertainment and retail stories for July. Here's what to know
Toyota’s New MR2 May Have Just Been Caught Testing For The First Time
Grainy phone footage from Japan may be the closest look yet at the car meant to bring MR2 back with AWD and plenty of power
New Report Examines How States Can Protect Pregnant/Postpartum Enrollees from Losing Health Coverage Due to Work Reporting Requirements (And Why We Should Still Be Worried)
As awareness has grown about the new Medicaid work reporting requirements (WRRs) that have already been put in place in some states but are mandated to begin January 1 of next year, it has created layers of confusion about who will be required to report work hours. Our new report on pregnant women and WRRs […]
Samsung Biologics: geographic diversification is a sound business decision
Samsung Biologics has been on a steep upward growth trajectory since receiving its first licence to produce biologic drug substances in 2015.
DOE Genesis Mission awards will advance AI-driven science
Two Cornell-led research teams have been selected to receive nearly $1.2 million through Phase I of the U.S. Department of Energy’s Genesis Mission.
The greenest goodbye: Human composting and the science of becoming soil
In 2020, Recompose was the first U.S. company to develop the technology needed for the commercial composting of human bodies, disrupting a funeral industry that had been largely unchanged for decades. Now 14 states have legalized the climate-friendly practice and more than a dozen others are considering it. Additional startups have launched to offer a greener goodbye and all are looking to scale.
Merced County entertainment in August: Cover bands, a Broadway musical and more
The month kicks off with a night of beer, barbecue and blues music.
FSU Colleges of Nursing and Medicine awarded $1.6M NIH grant to train next generation of nurse scientists in digital health and AI
The Florida State University College of Nursing and College of Medicine have been awarded a more than $1.6 million Institutional National Research Service
FSU Colleges of Nursing and Medicine awarded $1.6M NIH grant to train next generation of nurse scientists in digital health and AI
The Florida State University College of Nursing and College of Medicine have been awarded a more than $1.6 million Institutional National Research Service
From Paper to Action: How Systematic Monitoring Can Help Health Benefits Packages Deliver on Their Promise
Health Benefits Packages (HBPs) can be a strategic tool to advance Universal Health Coverage. But their impact depends not only on the services included, but also on whether people effectively receive those services with adequate quality and financial protection. It also depends on the factors behind implementation gaps. While there is no shortage of guidance for using evidence-informed priority-setting approaches, less attention has been paid to monitoring whether, how, and why HBPs deliver (or not) in the real world. This gap matters, particularly in the context of stagnating progress towards Universal Health Coverage, because it leaves policymakers in the dark: Are HBPs delivering on the promise made to the population? If not, why, and what corrective action can be taken?
Foxconn Ramps Up Hiring as iPhone 18 Pro Enters Mass Production
Apple's iPhone 18 Pro models have entered mass production and are now in a production ramp-up phase, according to China Securities News. In a new report citing industry chain sources (via MyDrivers), Apple's main assembly partner Foxconn is said to have entered its peak recruitment period to prepare for large-scale production and stocking ahead of the fall launch. Hourly wages, base pay, and rehire bonuses have all been raised to attract workers amid the ramp-up.
‘If all else fails, sue’: how ultra-processed food firms are using the courts to obstruct health rules
Exclusive: Global investigation reveals 235 lawsuits have been brought against governments in five countries since 2010
America’s decades-old bipartisan consensus on Israel has been shattered
The Democratic establishment has faced growing pressure to change its stance on Israel. It has finally begun to do so.
The iPhone 18 Pro's Rumored Camera Upgrade, Explained
Apple's upcoming iPhone 18 Pro and iPhone 18 Pro Max are expected to feature a variable-aperture camera. The upgrade has been rumored repeatedly and would be a first for Apple's smartphone lineup, but what would it actually change for everyday users? An aperture is the opening inside a camera lens that lets in light. A natural comparison would be the pupils of your eyes, which open wider in the dark and become smaller in bright conditions.
Fifth Legionnaires’ death confirmed as dozens of NYC buildings found with live bacteria
Tuesday marked the fifth consecutive day a death had been reported by NYC health officials. A total of 82 people have been sickened by the illness.
Big Ank Lost By Accident!
Former UFC Light Heavyweight champion Magomed Ankalaev still has revenge on his mind. “Big Ank” returns to action this weekend (July 25, 2026) in the main event of UFC Abu Dhabi versus Uzbek knockout artist Bogdan Guskov (not Khalil Rountree Jr.). It’s been about ten months since Ankalaev’s title loss to Alex Pereira, a quick […]
Rivers of magma once bubbled beneath crust of Mars, research suggests
Finding widens selection of rocky planets that may once have been habitable
Garrett Crochet makes tough admission amid Red Sox turnaround
The Boston Red Sox have been without star pitcher Garrett Crochet since April 25th due to a lingering injury issue.
Seattle Seahawks Work Out Former Packers, Ole Miss Receiver
The Seattle Seahawks are exploring another option for an already crowded wide receiver competition.Seattle hosted Malik Heath and three defensive backs for tryouts, according to the NFL transaction wire.Heath, 26, brings more regular-season experience than most players searching for an opportunity this close to training camp.The 6-foot-2, 213-pound receiver spent his first three NFL seasons […] The post Seattle Seahawks Work Out Former Packers, Ole Miss Receiver appeared first on HEAVY.
Business owner says midtown Atlanta construction forced salon to close, sparked rent dispute
The area has been under construction for about three years.
Fifth person dies in Upper East Side Legionnaires’ outbreak
As of Tuesday, there had been 82 reported cases of Legionnaires’ disease associated with the outbreak.
Speaker Menin criticizes Mamdani administration's response to Legionnaires'
City health officials said the source of the Upper East Side outbreak has likely been identified.
Claude Code Can Now Build and Test iOS Apps in Apple's Simulator
Anthropic today said Claude Code for desktop has been updated to work with the iOS Simulator, with the integration available in public beta. Claude Code can open in-progress apps in the iOS Simulator pane when it's instructed to build, run, or check an app. Claude can watch the iOS Simulator live as it runs, interact with it, and then iterate until a project is finished. Developers can continue to use the iOS Simulator as Claude works.
Novant Health cutting some revenue cycle positions system-wide
Novant Health is cutting jobs across its health system, though the number of positions being eliminated has not been disclosed.
3 newsy must-reads on AI in healthcare (plus 3 bonus picks)
1.) Some clinical AI has a fuzzy ROI. That doesn’t mean it shouldn’t be reimbursed. 2.) What makes biomedical research different from other sectors where AI has been quickly adopted? 3.) Unmoved by enthusiasm, health execs are making AI decisions around organizational priorities.
New Behavioral Health Director Announced
Dr. Cari Yardley has been selected as Nevada County Behavioral Health and Homelessness Director effective August 3rd.Dr. Yardley has been with Nevada County since 2021, serving as Acting Behavioral He
Rangers Sports Network presented by Progressive Receives Five 2026 Lone Star Sports Emmy® Award Nominations
Arlington, Texas — The Texas Rangers and Rangers Sports Network presented by Progressive (RSN) are proud to announce that RSN has been nominated for five 2026 Lone Star Sports Emmy® Awards, including a Special Achievement Award for Sports Excellence. A full list of nominations can be found below: - Special
SGMC Health’s Hospitalist Group Honored with Relentless Pursuit of Perfection Award
SGMC Health announces that its hospitalist group, Apogee Physicians, has been honored by its national leadership with the Relentless Pursuit of Perfection Award.
Ex-Giants Draft Pick Considered Breakout Coach For Broncos
The post-Tom Coughlin New York Giants culture has been horrible, but Davis Webb evidently learned a thing or two. The Giants' third-round pick of the 2017 NFL Draft was named as a breakout coaching candidate, while serving as the Denver Broncos offensive coordinator under ex-Giants coordinator Sean Payton. Webb spent two tours with the Giants, initially backing up both Eli Manning and Geno Smith during the controversial 2017 season under Ben McAdoo.
iBerkshires Monthly Business Review July
iBerkshires has been busy writing about local businesses. Our new monthly section Berkshire Built highlights local businesses that are producing their own goods. Read our second Berkshire...
🚨 For now: FIFA will NOT sanction Leandro Paredes
It has been confirmed that Leandro Paredes will not receive any sanction from FIFA following the incidents in the World Cup Final, where he struck Eric García in the throat. According to the BBC, th...
Cyclosporiasis cases in Harris County now at 24, health officials say
Harris County Public Health says that as of July 15 this year, there have been 24 Cyclospora cases reported.
Pittsburgh Steelers Insider Says Team Could Still Add Another Defender
It’s been an offseason of change for the Pittsburgh Steelers. While they haven’t been able to win a playoff game […]
NC health officials report over 500 cyclosporiasis cases
There have been more than 500 cases of cyclosporiasis reported in North Carolina since the beginning of May. But officials say the state does not seem to be associated with the Taco Bell outbreak.
Giants Coaching Holdover Named Potential Breakout Candidate in 2026
John Harbaugh has a knack for developing elite coaching minds, and ironically one of the New York Giants' best is a guy who has been in the facility for years. Outside linebackers coach Charlie Bullen, who has spent the past two years coaching the Giants' edge unit, was named as an assistant coach to watch by The Athletic. Bullen was initially hired by since-fired head coach Brian Daboll, yet he survived the cultural purge from Harbaugh, who even added "run-game coordinator" to his title.
Christal Jordan joins with entertainment headlines
Ed Harris has been disappointed with his role on Dutton Ranch, and ESPN may have major layoffs coming
Tesla reveals 2026 Summer Update with crazy fixes to Nav and more
Tesla has officially revealed its 2026 Summer Update, which comes with a variety of crazy new features, including Navigation fixes that owners have been wanting for months. Tesla routinely releases a larger update with the Spring, Summer, Fall, and Winter updates, where it ships a variety of new features, bug fixes, and other additions to […]
4th person dies from Legionnaires' disease in New York City: Health officials
At least 76 cases have been identified and seven people remain hospitalized, the New York City Health Department announced.
4th person dies from Legionnaires' disease in New York City: Health officials
At least 76 cases have been identified and seven people remain hospitalized, the New York City Health Department announced.
Light Flip is the minimalist $299 Moto Razr throwback you’ve been waiting for
Light is back with its fourth device, and this time, it's calling back to one of the most influential phone designs of all time.
Baton Rouge Ballet Theatre moves to the next level with new professional program. Here's how.
"This is big for us," co-artistic director Rebecca Acosta said. This program marks the first time professional dancers have been hired to dance principle roles for the entirety of the season.
RWJBarnabas Health's Dr. Kelly Keefe Marcoux to be Inducted as a Fellow of the American Academy of Nursing
Kelly Keefe Marcoux, PhD, CPNP-AC, PPCNP-BC, CCRN, Vice President of Patient Care Services and Chief Nursing Officer at Children's Specialized Hospital, part of the Children's Health network at RWJBarnabas Health, has been selected to become a Fellow of the American Academy of Nursing (Academy).
Garmin challenges Whoop with subscription-free Cirqa Smart Band
The Cirqa's screen-less design may not command attention, but the data should
New Numbers Present Sony’s Case For Abandoning PlayStation Discs
While Sony has been shamed out of many fan-hated changes over the years, that was never going to be the case for its decision to abandon physical discs starting in 2028.
Kris Rehm elected Master in Hospital Medicine
Kris Rehm has been elected a Master in Hospital Medicine by the Society of Hospital Medicine, one of the organization’s highest honors.
ESPN Expected to Lay Off NFL Insider Tom Pelissero
Pelissero had been at NFL Network since 2017.
Quest for research answers takes undergraduate student to Japan
Kaylin Lamaute has been spending the summer finding answers to her fascinations in materials science and engineering through the Adopting Sustainable Partnerships for Innovative Research Ecosystem (ASPIRE) program, an international initiative primarily driven by the Japan Science and Technology Agency.
5 college football coaches on the hot seat in 2026
Every college football season comes with pressure. But for some head coaches, the 2026 season could be make-or-break. Expectations have never been higher. With the expanded College Football Playoff, bigger NIL budgets, stronger recruiting classes and heavy use of the…
Bessent says China's Iranian oil purchases have decreased- Fox Business
U.S. Treasury Secretary Scott Bessent said on Tuesday that there has been a substantial decrease in China's purchases of Iranian oil.
Munson Army Health Center Open House: Discover Your Medical Home at Fort Leavenworth
FORT LEAVENWORTH, Kansas -- Whether you're new to Fort Leavenworth or have been part of our community for years, we invite you to join us for the Munson Army Health Center Open House, Wednesday, Aug. 12. Stop by anytime from 1 to 3 p.m. to meet the healthcare professionals who support Soldiers, families, retirees and other eligible beneficiaries. Learn about the many services available to help you stay healthy, mission ready and informed.
Thanks to BookTok, business is booming for some North Texas independent bookstores
Some fear America is experiencing a literacy crisis, but business has been so good at Talking Animals Books in Grapevine that they opened a second location.
Penn State Health hospitals nationally recognized for commitment to excellence in cardiovascular and stroke care
Penn State Health’s hospitals have been recognized by the American Heart Association for excellence in heart disease and stroke treatment. The awards honor sustained adherence to research-based…
Penn State Health nationally recognized for cardiovascular, stroke care
Penn State Health’s hospitals have been recognized by the American Heart Association for excellence in heart disease and stroke treatment. The awards honor sustained adherence to research-based guidelines that improve patient care and outcomes.
Abdul El-Sayed Is an Epidemiologist Running for Senate. His State Is a Public Health Disaster
Michigan has been at the epicenter of the wildfire smoke and explosive diarrhea outbreaks. The progressive Democrat talks to WIRED about how he would tackle the forces behind them if he’s elected.
Health officials believe source of deadly NYC Legionnaires' outbreak has been eliminated
Michigan extends key tax breaks for billions of dollars of real estate development in Detroit
Real estate developers are breathing a sigh of relief now that state lawmakers have agreed to an extension of two key property tax abatements used for projects around Michigan.
Pro-science PAC backs El-Sayed
314 Action, which has been criticized for ties to pro-Israel lobbying in the past, shows a shake-up in Michigan
Analysis | Democrats are going through it in Wisconsin
It has been some week for Wisconsin Democrats. Here's why the upheaval matters.
Samsung Launches Health Assistant Beta — First Fully Integrated AI-Powered Personal Health Assistant
Today, health information is often fragmented across multiple devices, apps, and services, making it difficult for people to build a complete understanding of their overall wellness. While access to health data has never been greater, many users still struggle to interpret what their data means and understand how they can make meaningful changes in their […]
Abacus Health Solutions Named Preferred Vendor of American Society for Healthcare Human Resources Administration
Abacus Health Solutions, a leader in chronic disease management solutions, has been selected to join the American Society for Healthcare Human Resources Administration Preferred Partner Program (AP3), a trusted network of vetted organizations serving healthcare employers nationwide.
Parasitic infections likely linked to farming practices, not restaurants
Two state experts break down the mysteries around a complicated foodborne infection, Cyclosporiasis, that’s been gaining traction in North Carolina and across the nation.
The CPW Commission’s act of courage
By Eric Washburn Winston Churchill once said: “Courage is rightly esteemed the first of human qualities because, as has been said, it is the quality which guarantees all others.” Until this year, CPW has allowed hunters to kill as many so-called furbearers, including beavers, foxes, and pine martens, as they liked, with no limits. In […]
The CPW Commission’s act of courage
By Eric Washburn Winston Churchill once said: “Courage is rightly esteemed the first of human qualities because, as has been said, it is the quality which guarantees all others.” Until this year, Colorado Parks & Wildlife has allowed hunters to kill as many so-called furbearers, including beavers, foxes and pine martens, as they liked, with […]
SEC gymnasts return to Nashville to start business, The Balance Group
In the meantime, the Price sisters have been hosting the “Bound by Balance” camps in Atlanta, Birmingham, Nashville, Fayetteville and Dallas on Aug. 1.
Arizona Republicans pick nominees Tuesday for governor and other top offices
Arizona Republicans are choosing nominees to challenge Democrats in key state offices
Former Left 4 Dead Writer Pans PlayStation Backlash Over Physical Media
Unsurprisingly, there has been more than a little backlash following Sony's recent decision to end the production of physical games media in 2028. Much of that backlash has been met with questions from skeptics about the real-world success of physical media compared to digital, and even game...
Mets fall behind Brewers early and never catch up
The offense continued to leave the few runners on base and the pitching allowed four home runs
See the Full Org Chart for the McBee Businesses After Steve Sr.’s Shocking Decision About Kristi
Learn who Steve McBee Sr. named as interim president while he was in prison as the family reacts on The McBee Dynasty: Real American Cowboys.
Steven McBee Jr. Breaks the Fourth Wall Over Business Dispute: “Get This F—king Mic Off Me”
Learn why Steven McBee Jr. erupted over a business dispute with Kacie Adkison on The McBee Dynasty: Real American Cowboys.
Should Rangers Pursue Struggling Yankees Reliever?
The New York Yankees aren't traditional sellers, but they have a reliever in Camilo Doval who's been named a fit for the Texas Rangers.
Boom in business for Wilkesboro as racing fans visit town
“The speedway has always been kind of a glimmer of hope, even when it was closed,” said Lee Huygens, Hampton Inn Wilkesboro.
Popular travel tech find hits its lowest price of the year
Travelers rely on Apple AirTags to keep tabs on bags and valuables — and this four-pack is now the cheapest it's been all year.
Onetime Ivy League leader back in custody 20-plus years after fleeing justice for sexual violence charges
A former medical school professor and hospital chair of his specialty has been re-captured after skipping trial to avoid facing rape charges in 2005.
5 years after sports betting legalization, what does gambling look like in Arizona?
It's been almost five years since sports betting was legalized in Arizona. The money has not slowed down.
UFC Freedom 250 Fails to Knock Out The Ratings
(Welcome to my weekly streaming ratings report, the single best guide to what’s popular in streaming TV and what isn’t. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. If you were forwarded this email, please subscribe to get these insights each week.) If UFC fans wanted one image to say, “Hey, Paramount+ is crushing it with their UFC rights deal,” I could provide that image. Here it is: (Reminder: this is my creation of the Nielsen Top 30, since Nielsen doesn’t combine the lists or include sports. I take all three lists and combine them. Some streaming TV shows probably have higher ratings than many of the films on this list.) Look at that! UFC Freedom 250 is number one! It topped the Nielsen “Top 30” list for shows and films that made the top ten the week of 15-June. So if you’re a UFC fan or supporter of Paramount+, that’s the good news for you this week. This program topped the ratings charts for one week. Everything else is bad news, or at least a huge caveat to that story, which I’ll explain today in the first part of this week’s Streaming Ratings Report—for the weeks of 8-June and 15-June—which is a double issue since I’ve been writing on a bunch of topics recently. UFC Freedom 250 is one of the biggest streaming events of the year, and super relevant to Paramount+’s strategy, so it merited its own article. Let’s dive in! (Reminder: The streaming ratings report focuses on the U.S. market and compiles data from Nielsen’s weekly top ten viewership ranks, Luminate’s Top Ten Data, JustWatch and Reelgood interest data, Samba TV household viewership, company datecdotes, Netflix hours viewed data, Google Trends, and IMDb to determine the most popular content. While most data points are current, Nielsen’s data covers the weeks of June 8th to June 21st 2026. You can find a link to my terminology here.) Subscribe Check Out My Interview on UFC 250 at MMA Draw After you read this article, if you want even more thoughts on UFC and Paramount-Skydance/Paramount+, I did a written interview with MMA Draw. They asked me to answer some questions about UFC Freedom 250, and I was happy to chat with them. Find it here: [ The MMA Draw Newsletter Did Paramount really overpay for the UFC? What the data tells us so far If you know the history of American television, you also know that combat sports is often a leading indicator of the future… Read more a day ago · 10 likes · 1 comment · Nate Wilcox and Zach Arnold ](https://www.themmadraw.com/p/did-paramount-really-overpay-for?utm_source=substack&utm_campaign=post_embed&utm_medium=web) I never thought I’d need a combat sports newsletter in my life, but the good folks at MMA Draw publish an excellent one on UFC, MMA, pro wrestling, boxing and more, analyzing both the sports themselves and the politics, economics and antitrust issues that impact them. Check the article and their newsletter out! Paramount+ Has Its Best Sporting Event of All Time…But Was It Worth It? Before we look at the UFC Freedom 250 data in particular, let’s talk about what we can’t say. Namely, let’s start with the lack of comparisons. First off, I’d love to put a chart out comparing this fight to past UFC fights on Paramount+…but we don’t have the data. This is the first time we’ve gotten Nielsen data about a Paramount+ UFC fight. As far as I can tell, Paramount provided data for the first fight, but it was a proprietary datecdote (saying it had “an average minute audience” of 5 million “views”) and then, for two fights, we got the linear viewership numbers when they aired on CBS, but no streaming data. Everything else was crickets. We also can’t compare this fight to other fights/combat sports on streaming, in particular the MMA and boxing, because Netflix also didn’t use Nielsen to track those events, opting for TVision and VideoAmp, respectively. (This isn’t Paramount’s fault, but does still suck.) We also can’t compare to UFC’s fights that used to be on ESPN+, since we don’t have any data for that, plus Disney+ didn’t have marquee fights. The comparisons would not be apples-to-apples. Can we compare to past Pay-Per-View fights? Absolutely not. The comparisons would absolutely NOT be apples-to-apples. That didn’t stop Paramount+, though, who bragged that their UFC events have reached drastically more people than past PPV fights. Duh. Sorry, but I gotta make this point again. A basic tenet of economics is that the cheaper something becomes, the more people consume or buy it. That’s Econ 101. (Sometimes pundits call things “Econ 101” that are actually like Econ 210 or even PhD-level economics, but no, this is really like first or second class basic economics.) Yet I still see one analytics firm consistently say that more people watch films on streaming than PVOD proves streaming which means that the streaming window is more valuable than the PVOD window. No, it’s not! Same thing here. Pay-Per-View events back in the day could be really, really, really expensive! So whole groups of people pitched in to buy them. That increased the perceived value of, say, the Mike Tyson fight. Or a UFC numbered event. So yes, the fact that Paramount+ makes numbered UFC fights essentially “free” if you’re already a Paramount+ member means consumption will go up. Obviously. Same for Netflix and their boxing matches. They’re talking about fights that used to cost consumers, in some cases, $50 in 1996…which is over $100 in today’s dollars. Over 1.6 million people paid that to watch the Tyson-Holyfield fight! Again, streaming is essentially “free”. Or $10 to $20, depending on what streamer we’re talking about and what tier you’re on. No wonder more people are “watching”. (Plus, Nielsen’s out-of-home viewing also helps these numbers.) UFC Freedom 250 Did Well…But I Have A Lot of Worries So what can we compare the fights to? Well, the good news is Nielsen put out that the fight averaged 7.0 million viewers for UFC Freedom 250, which is a solid number for a fight. We also know the length, at roughly 4 and a half hours. (I saw different run times, but this seems to be the consensus considering it started at 8 pm, had a delay and then finished after midnight on the East Coast. If you assume a shorter run time, then yes, the total hours viewed would go down.) That means I have the two numbers needed to add this to my Nielsen database. And then…I can compare this viewership to the NFL: And, uh, not great. But also within striking distance, mainly because the runtime for this event was so long. I’d also add that this event had viewership equal to a regular season NFL game on streaming, but if anything, it was more comparable to an NFL playoff or Super Bowl-esque event. And you can compare viewership to the top football games on broadcast, cable and streaming, and it’s not impressive at all: We can also compare it to other sports that week, including the NBA Finals and start of the World Cup: Again, not great. The NBA generated roughly four times as many average viewers each game for its NBA Finals. The World Cup has similarly big numbers. Also, that’s just a tiny fraction of the 25 most watched sporting events each week. The NBA, NHL and FIFA World Cup had many, many more games racking up hours. We could also compare this to other streaming programs to get an idea of “is this a good investment?” and here is how it ranks compared to other top Paramount+ programs: The worry here? Well, unlike scripted programming, which has rewatchability, older fights/sporting events have very little library value. Very, very few people are rewatching these fights, especially years from now. Paramount has also released datecdotes bragging about their subscriber numbers. Earlier this year, they claimed that the first UFC fight on Paramount+ brought in 1 million subscribers. Then, in their quarterly earnings report, they only ended up with 700K subs. Not great! They claimed they dropped lower-value international subscribers, but that’s why I tend to discount subscriber additions when they’re leaked to the press.1 I expect we may see a bump again for UFC Freedom 250, but I’d caution using subscriber growth so soon after these events to judge the success, since new subs with high churn (see Peacock) aren’t great either. Also, analysts often want to attribute all subscriber growth to their favorite/pet show, and that just doesn’t make sense. The biggest caveat for UFC Freedom 250 and Paramount’s very first UFC marquee event is that these could be high watermarks for the sport. UFC Freedom 250 had an incredible amount of earned media coverage compared to most UFC fights. I mean, it had wall-to-wall national news coverage in the lead up to the event. (The first fight also had a lot of promotion from Paramount since it was first.) Other fights could reach this bar—say the Conor McGregor return to the Octagon—but they’ll be fewer and far between. Was This Deal Worth It? All to ask: is this Paramount deal worth it? In this case, I think the UFC Freedom 250 numbers are more distracting than helpful. This fight did well and compares well to other top sporting events. But we know that the first marquee event was at least a third smaller, if Paramount’s own data is to be believed. And it’s likely the other fights are much, much, much smaller. And then you get to the paycheck that Paramount-Skydance paid. FIFA’s World Cup cost about the same for Fox, but clearly generated multiples more total viewership. (Though it’s only every four years.) The NBA is much more expensive, but until the playoffs, they likely didn’t pay for itself. Even still, Disney, NBCUniversal and Amazon Prime Video likely overpaid. So, in that context, the NBA may be an overpay that makes the UFC look not so bad. But two overpays don’t make an underpay, to paraphrase the old cliché about wrongs and rights. And looking at UFC Freedom 250 as the likely ceiling of MMA on Paramount+, Paramount-Skydance likely paid too much. Share 1 I would love regular reports on subscriber additions by programs, but as is, it’s mostly leaked or rumored in haphazard ways.
Federal health officials have investigated 5 different clusters of cyclosporiasis cases, FDA says
Federal health officials have been investigating five different clusters of cyclosporiasis cases since the start of parasite season in May, the FDA said on Monday.