SCROLL NEWS / DISCOVERY

Search headlines

Find the stories shaping the conversation.

Search mode
Refine results
Active filters Keyword All time

Results for " London " 816 found 🔀 AI-powered Shuffle

How to Build a Profitable Handbag Business From Scratch

With profitability now within reach, the London-based luxury leather goods brand Métier is raising fresh capital to fuel its next chapter.

businessoffashion.com logo
Apr 30 • 12:29 AM EDT • Business • businessoffashion.com
Letter: Science and the liberal elite

From Lord Wallace of Saltaire, Liberal Democrat Peer, House of Lords, London SW1, UK

ft.com logo
Apr 29 • 8:28 PM EDT • Science • ft.com
King Charles to address Congress as U.S.-British ties face rare strain

The king's address, the centerpiece of a four-day state visit, comes at a moment of unusual strain between Washington and London.

latimes.com logo
Apr 28 • 12:55 PM EDT • Politics • latimes.com
Trump greets King Charles at White House, hails U.S.-U.K. friendship

The royal visit takes place at a tense moment in relations between Washington and London.

washingtonpost.com logo
Apr 28 • 12:17 PM EDT • Politics • washingtonpost.com
Sadiq Khan may try to stop Scotland Yard signing Palantir contract

Exclusive: Mayor raises concerns about using public money to support firms ‘who act contrary to London’s values’

theguardian.com logo
Apr 27 • 9:11 AM EDT • Politics • theguardian.com
Imperial College London and Institute of Science Tokyo sign partnership

Five-year deal marks a further strengthening of scientific collaboration between the United Kingdom and Japan

researchinformation.info logo
Apr 27 • 4:50 AM EDT • Science • researchinformation.info
Sabastian Sawe becomes first person to run under two hours in a marathon, winning London race in record 1:59:30

The late Kelvin Kiptum set the previous world record at the 2023 Chicago Marathon in 2 hours, 35 seconds.

sports.yahoo.com logo
Apr 26 • 8:24 AM EDT • Sports • sports.yahoo.com
Sabastian Sawe wins London Marathon in record time, 1st to finish in under 2 hours

Sabastian Sawe became the first person to run a marathon in under 2 hours, smashing the world record by winning the London Marathon in 1 hour, 59 minutes and 30 seconds on Sunday.

espn.com logo
Apr 26 • 7:01 AM EDT • Sports • espn.com
London Marathon 2026 results: Sabastian Sawe makes history with first competitive sub two-hour marathon

Sabastian Sawe makes history as the first person to run a sub-two hour marathon in a competitive race at the London Marathon.

bbc.com logo
Apr 26 • 6:44 AM EDT • Sports • bbc.com
Five Formula 1 drivers who have taken on extreme sporting challenges

Tomorrow is the London Marathon, so there’s no better time to look at some drivers who’ve taken on some extreme sporting challenges.

formula1.com logo
Apr 26 • 2:48 AM EDT • Sports • formula1.com
London Marathon sports quiz: How much money was raised? How many runners compete?

Can you beat our London Marathon quiz, or will you be limping to the finish?

bbc.com logo
Apr 26 • 1:15 AM EDT • Sports • bbc.com
😐 Neutral (25%)
love
100%
✒️ Fulham star celebrates new contract with PL goal

It's been a fine week for Fulham full-back Ryan Sessegnon. The Cottagers defender committed his future to the London club this week by extending his contract until the end of the 2026/27 season.And, t...

sports.yahoo.com logo
Apr 25 • 9:01 AM EDT • Sports • sports.yahoo.com
Soul x Science Returns to London's Portland Place this May 2026

Soul x Science returns to London on 16th May for an immersive experience at the intersection of science, health & conscious living

insider.fitt.co logo
Apr 24 • 2:05 PM EDT • Science • insider.fitt.co
‘This is very transformative for the business’: Lyft’s head of growth on taking a big step into London’s black cab sector

The ride-hailing giant has agreed to acquire Gett UK, making it the largest app for London's iconic black cabs. Lyft's EVP for global growth, an Arsenal fan, is excited.

fortune.com logo
Apr 24 • 9:18 AM EDT • Business • fortune.com
Deep dive
😐 Neutral (20%)
ahah
73%
wow
27%
Blind punk band frontman to run London Marathon

Phil Harrison, 69, will take on the challenge alongside his guide runner Dr Julia Tysoe.

sports.yahoo.com logo
Apr 24 • 2:24 AM EDT • Sports • sports.yahoo.com
😐 Neutral (10%)
sad
50%
wow
50%
Ladies of London's Margo Stilley Says Her Panic Attack on the Show Led to Unexpected Health Discovery (Exclusive)

Ladies of London's Margo Stilley suffered a panic attack in the April 23 episode after insulting costar Mark-Francis Vandelli. In a new interview with PEOPLE, she explains that the panic attack led her to a health discovery she wasn't expecting.

people.com logo
Apr 23 • 10:00 PM EDT • Health • people.com
Michael Tilson Thomas, renowned conductor and composer, dies at 81

Renowned American conductor and composer Michael Tilson Thomas has died at 81. His spokesperson Connie Shuman says Tilson Thomas died Wednesday night. He led orchestras in Buffalo, Miami, London and

lancasteronline.com logo
Apr 23 • 12:14 PM EDT • Entertainment • lancasteronline.com
Deep dive
😐 Neutral (12%)
wow
40%
love
35%
sad
25%
Structure, Agency, and Structural Reform: The Case of the European Central Bank -

Structure, Agency, and Structural Reform: The Case of the European Central Bank By Benjamin Braun, London School of Economics and Political Science, Donato Di Carlo, The London School of Economics and Political Science, Sebastian Diessner, [...]

politicalsciencenow.com logo
Apr 23 • 10:00 AM EDT • Politics • politicalsciencenow.com
Youtility Decision Science Raises Seed Funding for Decision Science Platform That Predicts Customer Behavior

Strategic investment from a consortium including Silver Falcon Capital, Fyllo and National Media supports development of behavioral AI technology designed to help companies understand and predict customer decisionsRICHMOND, Va. and LONDON, April 23, 2026 (GLOBE NEWSWIRE) -- Youtility, a pioneer in behavioral AI for consumer engagement focused on why consumers make decisions, today announced the second close of its seed round, bringing total funding to $4.2M. The round was supported by a consorti

finance.yahoo.com logo
Apr 23 • 8:30 AM EDT • Science • finance.yahoo.com
Lyft to Buy Gett’s UK Taxi Business, Marking Its Third International Acquisition

Lyft Inc. has agreed to buy London black cab app Gett, its third acquisition in the past year, as the company works to expand its presence beyond the US.

bloomberg.com logo
Apr 23 • 8:00 AM EDT • Business • bloomberg.com
Olivia Dean review — a masterclass in old-school entertainment

By the time the London star closed the opening night of her first major tour with the megahit Man I Need, not a soul in Glasgow’s OVO Hydro arena wasn’t in love with her

thetimes.com logo
Apr 23 • 7:00 AM EDT • Entertainment • thetimes.com
London Marathon 2026: How to follow Sebastian Vettel, Alastair Cook, Aaron Ramsey, more

The London Marathon returns on Sunday with the usual array of elite athletes and fancy dress-wearing fun runners, but there are also a host of sports stars testing themselves against the famous 26.2-mile course and you can follow their progress.

espn.com logo
Apr 23 • 6:24 AM EDT • Sports • espn.com
Evers asks lawmakers for help getting disaster assistance

One Republican said, “We’ve got to get people help.”

spectrumnews1.com logo
Apr 22 • 6:04 PM EDT • Politics • spectrumnews1.com
How Teaching Wilderness Science in Yellowstone Inspired a Fantasy Novel in Victorian London

It was around sundown when, after putting my eighth graders in their tents for quiet time, the grizzly bear came charging into camp. This was not a totally unusual occurrence in Yellowstone—after…

crimereads.com logo
Apr 22 • 5:08 AM EDT • Science • crimereads.com
🙂 Positive (45%)
ahah
50%
love
25%
wow
25%
LSBF Singapore Achieves Fourth Consecutive Win at Singapore Business Review International Business Awards 2026

The London School of Business and Finance (LSBF) Singapore Campus has clinched its fourth consecutive win at the Singapore Business Review International Business Awards 2026 (Education category), reinforcing its position as one of Singapore's most consistently recognised private education institutions.

finance.yahoo.com logo
Apr 22 • 4:07 AM EDT • Business • finance.yahoo.com
Britain Politics

Britain's Secretary of State for Northern Ireland Hilary Benn leaves after a cabinet meeting at Downing Street in London, Tuesday, April 21, 2026.(AP Photo/Kin Cheung)

journal-news.com logo
Apr 21 • 6:20 AM EDT • Politics • journal-news.com
😐 Neutral (18%)
love
50%
wow
50%
Britain Politics

Baroness Smith leaves after a cabinet meeting at Downing Street in London, Tuesday, April 21, 2026.(AP Photo/Kin Cheung)

gazettextra.com logo
Apr 21 • 6:05 AM EDT • Politics • gazettextra.com
CFC pilots agentic AI system that underwrites in seconds

London firm is testing AI on live cyber business, marking what it calls a first for the industry

insurancebusinessmag.com logo
Apr 21 • 4:51 AM EDT • Business • insurancebusinessmag.com
Britain Politics

Britain's Secretary of State for Culture, Media and Sport Lisa Nandy arrives for a cabinet meeting at Downing Street in London, Tuesday, April 21, 2026.(AP Photo/Kin Cheung)

journal-news.com logo
Apr 21 • 4:46 AM EDT • Politics • journal-news.com
Britain Politics

Britain's Minister of State Anna Turley arrives for a cabinet meeting at Downing Street in London, Tuesday, April 21, 2026.(AP Photo/Kin Cheung)

journal-news.com logo
Apr 21 • 4:38 AM EDT • Politics • journal-news.com
Fired former UK official says he felt political pressure to approve Mandelson as US ambassador

LONDON (AP) — The ex-civil servant behind the decision to approve Peter Mandelson’s appointment as British ambassador to Washington says he felt political pressure to rush through the appointment despite security concerns.

wral.com logo
Apr 21 • 4:18 AM EDT • Politics • wral.com
Deep dive
☹️ Negative (-3%)
wow
71%
ahah
29%
MBA Voices: How London Business School Gave Me The Motivation & Tools To Reimagine My Career

The biggest takeaways from B-school aren't always the lessons you take from the classroom, says one London Business School MBA.

poetsandquants.com logo
Apr 20 • 10:06 AM EDT • Business • poetsandquants.com
Digital Science Introduces Compass by Dimensions to Transform Medical Affairs Publication Insights

Compass unifies citation data and attention metrics in a single solution for real-time publication intelligenceLondon, United Kingdom--(Newsfile Corp. - April 20, 2026) - Digital Science, a leading technology company serving stakeholders across the research ecosystem, today announced the launch of Compass by Dimensions, a dedicated publication impact tracking solution designed for medical affairs teams.Compass - initially available to publication planners and medical affairs professionals in a..

finance.yahoo.com logo
Apr 20 • 5:01 AM EDT • Science • finance.yahoo.com
Historic London rugby club fights for survival

The volunteer‑run rugby club says rising costs threaten its future and seeks urgent support.

sports.yahoo.com logo
Apr 20 • 1:23 AM EDT • Sports • sports.yahoo.com
😐 Neutral (17%)
wow
43%
love
36%
ahah
21%
Digital Science Introduces Compass by Dimensions to Transform Medical Affairs Publication Insights

London, United Kingdom--(Newsfile Corp. - April 20, 2026) - Digital Science, a leading technology company serving stakeholders across the research...

newsfilecorp.com logo
Apr 19 • 8:00 PM EDT • Science • newsfilecorp.com
Panic in London! Still top, Arsenal mocked after defeat 😅

Arsenal’s defeat to Manchester City in a thriller that felt like a final filled social media with TAUNTS aimed at the Gunners.The Gunners — who had been holding a huge advantage in the Premier Lea...

sports.yahoo.com logo
Apr 19 • 1:58 PM EDT • Sports • sports.yahoo.com
Freshman Stacy caps Portsmouth's comeback win over Londonderry

PORTSMOUTH -- Freshman Cam Stacy is one of 10 players in their first season playing varsity for a Portsmouth High baseball team that on Friday was on the verge of

unionleader.com logo
Apr 19 • 12:16 PM EDT • Sports • unionleader.com
High School Roundup: Kearney, Secor lead Londonderry softball team

Elisabeth Kearney pitched a one-hitter and Paige Secor cracked two homers for all three RBIs in Londonderry's 3-1 victory over Portsmouth in Division I softball on Friday.

unionleader.com logo
Apr 19 • 12:00 PM EDT • Sports • unionleader.com
Police probe antisemitic arson attack on business in northwest London
i24news.tv logo
Apr 18 • 11:54 PM EDT • Business • i24news.tv
Chelsea vs Manchester United – Match preview and team news

Chelsea enter “must-win” territory on Saturday night as they host Manchester United in West London.Liam Rosenior’s side have lost three consecutive Premier League matches and desperately need to...

sports.yahoo.com logo
Apr 18 • 3:40 AM EDT • Sports • sports.yahoo.com
Politics and the Bayeux Tapestry: the inside story of the blockbuster loan to the British Museum

History’s most famous embroidery has sparked endless fascination and controversy over the circa 950 years since its creation. In the run-up to its arrival in London, David Musgrove spoke to the UK Government’s Envoy for the Bayeux Tapestry Loan, Lord Peter Ricketts

historyextra.com logo
Apr 16 • 6:44 AM EDT • Politics • historyextra.com
Pilot in Deadly Plane Crash Was Being Filmed for Apple Vision Pro Video

Claire Lomas, a British paraplegic known for overcoming medical trauma to participate in the London Marathon, was being filmed for an Apple Inc. immersive Vision Pro video when she crashed an aircraft in the Jordan desert two years ago.

bloomberg.com logo
Apr 16 • 5:00 AM EDT • Technology • bloomberg.com
New discovery solves mystery of the location of Shakespeare's London house

A newly discovered 17th-century map sheds light on William Shakespeare's life in London | Talk 1370

audacy.com logo
Apr 15 • 7:29 PM EDT • Entertainment • audacy.com
😐 Neutral (0%)
How I Got My Career in Foreign Policy: Matthias Matthijs | Council on Foreign Relations

Matthias Matthijs’s career has spanned academia and think tanks. He sat down with CFR to discuss the benefits of observing European politics from afar, the importance of remaining open-minded in your career, and conducting dissertation research in London’s House of Lords tea room.

cfr.org logo
Apr 15 • 11:50 AM EDT • Politics • cfr.org
'Cherki has bought true freedom and creative magic'

Manchester City are finding their stride at the perfect time and it's the most daunting of warnings being issued simultaneously to those of an Arsenal persuasion. Mikel Arteta's side stumbled and Pep Guardiola's players pounced and at the heart of that deadly punch was Rayan Cherki, who grabbed the Chelsea game by the scruff of its neck to take all three points. Chelsea frustrated and on numerous occasions threatened to do their London rivals a favour in the first half on Sunday, but it was City who stood firm, albeit whilst not creating too much themselves.

sports.yahoo.com logo
Apr 14 • 5:47 AM EDT • Sports • sports.yahoo.com
Xsolla Brings Accessibility, Social Impact, and Entertainment IP Licensing With Xsolla Agency to London Games Festival 2026

Xsolla, a global video game commerce company, today announced its presence at the London Games Festival 2026 (April 13–19), with activities spanning gaming a...

businesswire.com logo
Apr 13 • 9:00 AM EDT • Entertainment • businesswire.com
Brentford to host WSL teams for World Sevens Football tournament

Brentford will host the World Sevens Football London Edition at Gtech Community Stadium, taking place from 28-30 May 2026.Bees fans can purchase tickets in an exclusive pre-sale window.In World Sevens...

sports.yahoo.com logo
Apr 13 • 2:20 AM EDT • Sports • sports.yahoo.com
Deep dive
😐 Neutral (20%)
love
100%
Join Marshmello and Alison Wonderland at Pokémon Night Out in Fall 2026

Celebrate Pokémon with Marshmello and Alison Wonderland during Pokémon Night Out events in Los Angeles and London.

pokemon.com logo
Apr 12 • 8:00 PM EDT • Technology • pokemon.com
Winners of the 2026 Olivier Awards celebrating work on the London stage

The Olivier Awards have recognized top achievements in London theater, opera, and dance for 2026." | Newsradio 1140 WRVA

audacy.com logo
Apr 12 • 3:18 PM EDT • Entertainment • audacy.com
Winners of the 2026 Olivier Awards celebrating work on the London stage

The Olivier Awards have recognized top achievements in London theater, opera, and dance for 2026." | WWJ Newsradio 950

audacy.com logo
Apr 12 • 3:18 PM EDT • Entertainment • audacy.com
Winners of the 2026 Olivier Awards celebrating work on the London stage

The Olivier Awards have recognized top achievements in London theater, opera, and dance for 2026." | KNSS Radio

audacy.com logo
Apr 12 • 3:18 PM EDT • Entertainment • audacy.com
Winners of the 2026 Olivier Awards celebrating work on the London stage

The Olivier Awards have recognized top achievements in London theater, opera, and dance for 2026." | Talk Radio 1210 WPHT

audacy.com logo
Apr 12 • 3:18 PM EDT • Entertainment • audacy.com
Winners of the 2026 Olivier Awards celebrating work on the London stage

The Olivier Awards have recognized top achievements in London theater, opera, and dance for 2026." | KCBS All News 106.9FM and 740AM

audacy.com logo
Apr 12 • 3:18 PM EDT • Entertainment • audacy.com
😐 Neutral (0%)
Winners of the 2026 Olivier Awards celebrating work on the London stage

The Olivier Awards have recognized top achievements in London theater, opera, and dance for 2026." | WWL

audacy.com logo
Apr 12 • 3:18 PM EDT • Entertainment • audacy.com
😐 Neutral (18%)
Winners of the 2026 Olivier Awards Celebrating Work on the London Stage

LONDON (AP) — The winners of the 2026 Olivier Awards handed out Sunday for achievement in London theater, opera and dance: New Musical: “Paddington The Musical” New Play: “Punch” New Entertainment or Comedy: “Oh, Mary!” Family Show: “The Boy at the Back of the Class” Revival: “All My Sons” Musical ...

usnews.com logo
Apr 12 • 3:18 PM EDT • Entertainment • usnews.com
Cate Blanchett, Bryan Cranston and Paddington Bear are up for prizes at London's Olivier Awards

Cate Blanchett, Bryan Cranston and Paddington Bear are among the stars up for prizes at London’s Olivier Awards on Sunday | KCBS All News 106.9FM and 740AM

audacy.com logo
Apr 12 • 1:19 AM EDT • Entertainment • audacy.com
Cate Blanchett, Bryan Cranston and Paddington Bear are up for prizes at London's Olivier Awards

Cate Blanchett, Bryan Cranston and Paddington Bear are among the stars up for prizes at London’s Olivier Awards on Sunday | 830 WCCO

audacy.com logo
Apr 12 • 1:19 AM EDT • Entertainment • audacy.com
😐 Neutral (0%)
love
100%
Cate Blanchett, Bryan Cranston and Paddington Bear are up for prizes at London's Olivier Awards

Cate Blanchett, Bryan Cranston and Paddington Bear are among the stars up for prizes at London’s Olivier Awards on Sunday.

wsls.com logo
Apr 12 • 1:19 AM EDT • Entertainment • wsls.com
😐 Neutral (11%)
love
100%
“AI polls” are fake polls

A few weeks after Donald Trump’s second presidential win, I took the train up from London (where I was living at the time) to Oxford to attend a conference on polls and forecasts of the 2024 election. Most of the attendees were pollsters or academics, but I also watched presentations from Aaru and Electric Twin, two companies that do what is interchangeably called synthetic sampling, silicon sampling, or synthetic audiences. Stripped of startup jargon, that means they use large language models (LLMs) to simulate responses to public opinion polls by having AI agents take on the role of survey respondents. I had already heard of Aaru thanks to some articles with eye-catching headlines like “No people, no problem: AI chatbots predict elections better than humans” in the months leading up to Election Day. The founders were making some big, some might even say far-fetched claims, such as: “within two years, we will simulate the entire globe — from the way crops are grown in Ukraine to how that impacts production of oil in Iraq, trade through the strait of Malacca, and elections for the mayor of Baltimore.” When Semafor asked Aaru’s cofounders — Cameron Fink and Ned Koh — about my boss, they said “we respect all those who came before us.” Nate (as he so often does) shared his thoughts on Twitter: Fink and Koh were relatively good-natured about this back-and-forth when we spoke at Oxford. They even offered to mail me one of the t-shirts featuring Nate’s quote they apparently had made. I never took them up on the offer, which I now somewhat regret. These synthetic sampling companies fell off my radar for a while, but they do still exist. In fact, Aaru recently received a $1 billion valuation. Is what they’re doing anywhere close to the most important frontier in AI development? Not by a longshot, especially when Anthropic just developed a model so adept at exploiting software vulnerabilities that it’s only being released to 40 companies. Still, silicon sampling is increasingly finding its way into public polling. Axios reported in March that “a majority of people trust their own doctors and nurses” based on findings from Aaru — without mentioning that the “people” in that sentence were actually LLMs. Around the same time, the Public Sentiment Institute “boosted” their online sample of 373 real survey respondents with 114 AI agents.1 (Spoiler alert: even the co-founder of Electric Twin doesn’t think that’s a particularly defensible approach.) Polling companies like Qualtrics and Ipsos are also developing synthetic data panels. So, what should we make of these … “polls”? Let’s get one thing out of the way: whatever they are, they’re not polls in the way that term is usually defined. Subscribe You can’t replace polls with AI On one hand, using LLMs to essentially make up fake survey respondents sort of sounds like the dumbest idea ever, one that will at best imperfectly replicate real polls while introducing all sorts of biases. On the other hand, with LLMs improving at a remarkable, perhaps even alarming rate, maybe that means I’m a dinosaur at the ripe old age of 24 because I still want to rely on polls that talk to actual people. I’m not going to argue that synthetic samples are completely useless. In fact, as I’ll return to later, there is evidence that some techniques can replicate topline survey results quickly and cheaply. But the marketing from certain companies can be slightly optimistic. “No traditional poll will exist by the time the next general election occurs,” said Fink in 2024. We’re just 206 days away from the midterms, and based on the fact that I still have to collect a bunch of polls every day, I’d say he should have run that prediction by a sample of AI agents before the interview.2 To see why synthetic samples can’t replace polls, here’s a quick primer on how they work. The simplest version of these models involves taking a LLM (like ChatGPT or Claude), giving it a demographic profile (e.g., a white, college-educated woman who lives in Utah and makes $70k a year), and then asking it to respond to a survey question. You repeat that process a few thousand times using different demographic profiles and end up with a sample of synthetic survey responses. The actual models used by private companies are more sophisticated than this, usually because they incorporate more hypothesized demographic characteristics for each agent and provide them with extra information. Aaru, for example, feeds agents a diet of news and information they’d be likely to consume, while Electric Twin incorporates their customers’ proprietary data about the audience they’re trying to replicate. The way Ben Warner, the co-founder of Electric Twin, explained it to me was “we have a large amount of data on […] for instance, 5,000 people. Can we make an accurate prediction of how they would respond to another question?” Still, it should be obvious why synthetic samples can’t replace polls. Polling is fundamentally a data collection process. We might use surveys to make predictions by feeding them into election forecasts, but the main purpose of a poll isn’t prediction, it’s gathering new data about what people think and how they feel. Silicon sampling, on the other hand, produces no new data. It’s simply a model: you input LLM training data, demographic prompts, and a bunch of other information, and it spits out a prediction for what a poll would say. We love models here, but models aren’t polls. That difference is an important philosophical sticking point for most pollsters I talk to. “I think politics should stay away from [synthetic sampling], because we’re trying to […] represent the voice of the people,” said Natalie Jackson, a vice president at GQR Insights. Democratic pollster John Hagner told me: “I think I’m just incredibly skeptical of this idea. I don’t think it’s research. At that point, you’re asking the machine to tell you what you already believe.” Hagner has seen some presentations of early synthetic sampling experiments, but so far, “if it’s being used in a campaign, people are keeping it incredibly quiet.”3 But Eli, I hear you saying, aren’t polls themselves increasingly governed by modeling decisions? Indeed they are: pollsters’ choices on which sampling method to use, how to define their likely voter models, and how to weight their samples can and do lead to dramatic differences in the results they publish. Aaru even referenced these limitations in the methodology statement included with that maternal mortality “poll” — although I’m using the term “methodology statement” loosely here, because it doesn’t really explain how the model works at all. We can ignore the (frankly preposterous) implication that synthetic sampling isn’t subject to a separate set of biases. The important point is that there’s still a meaningful difference between using weighting and other statistical techniques on actual polling data and using a model to predict what a poll would say. The latter is far closer to election forecasts or techniques like MRP — potentially useful models, but not a replacement for polls.4 To be fair, other synthetic sampling companies are perfectly happy with the distinction between polls and models. Warner compared polling and synthetic sampling to different tools in a toolbox. “The mistake I think we make is we think that these new tools should either work in exactly the same way or somehow replace these old tools,” he said. “Rather than thinking of it as, okay, so we’ve always had the hammer, we’ve always had the screwdriver, now we’ve got a saw. But don’t use a saw to try [to] do the job of a hammer.” A quick comment from Nate Eli didn’t ask me for a comment — rather rude of him, don’t you think? But since I’m editing this story, I figured I’d add a few quick thoughts rather than putting words in his mouth. Beyond the frequently misleading marketing, what bothers me about the AI “poll” hype is that as AI tools make statistical inference cheaper and/or better (note that these are not synonyms) that actually increases the comparative value of collecting original data. You might be able to train a model to make a reasonable estimate of what some hard-to-reach poll respondent would say — say, a young Black man who voted for Trump. (Such a person checks a number of boxes for a voter who is usually hard to reach in surveys.) Indeed, this is closely related to what models like the Silver Bulletin forecast already do. They essentially smooth out the kinks in noisy survey data by making inferences based on past voting patterns or national polls or surveys of other states. But you don’t actually know what these voters think unless you’re reaching them directly. If there’s a shift in opinion among this subgroup, you’re not going to detect it. So if I were running a campaign, I’d invest more in going the extra mile to find a representative sample of those voters. And then I’d hire some smart quants — or Claude? — to figure out the implications for campaign strategy based on proprietary data that my competitors didn’t have access to. -Nate Silver Are these models any good? If synthetic surveys are just a new type of model, the next obvious question is whether the models are at least accurate. The answer very much depends on who you ask. On one end of the spectrum, you have the maximalist argument that synthetic sampling is more accurate than actual polls. “It’s an incredibly challenging problem to go to someone and say ‘hey, we’re going to be more accurate at predicting human behavior than you, even when you talk to your customers directly’,” Koh recently told CNBC. In his view, synthetic sampling isn’t a saw to polling’s hammer, it’s “magic.” There’s certainly evidence that synthetic samples can replicate certain survey toplines. But if Aaru does have any examples of their approach outperforming the polls, they’re keeping those to themselves.5 Aaru’s 2024 election model, for example, had Kamala Harris leading in Michigan, Nevada, Pennsylvania, and Wisconsin on November 4th. And although they’ve since taken down their forecast page, they gave Harris a 50.5 percent chance of winning the race on November 2nd.6 After the election, Fink told Semafor he was happy enough with those results because they were “within margin of error,” a term that is completely meaningless when applied to a “sample” of AI agents. And of course, Aaru says their models have improved since 2024, so supposedly now they’d be more accurate than the polls? Still, their stronger argument is on cost: “We are significantly faster and cheaper than traditional polling, and still more accurate,” said Fink. The first two claims are undeniably true, but the third brings us to the opposite end of the spectrum. Both Jackson and Hagner are skeptical that these models are reliable for anything beyond replicating common survey toplines. “I just […] don’t think the machines are what we want when we’re looking for nuanced views. My example on this is people in Arizona and Nevada in 2024 who voted for Trump and voted for expanding abortion in their states on ballot initiatives,” said Jackson. Hagner identified another issue. Maybe the synthetic respondents, like sycophantic LLMs, are inhuman in one important way: they’re too nice. “The reports that have come through at the meetings that I’ve been at are that the early experiments on this, they cannot get respondents to be as racist or sexist or, frankly, as negative as human respondents,” he said. Academic research mostly agrees on this point. While there are some papers that show promising results when using LLMs to replicate polling data, most show that LLMs suffer from various quirks like producing too few “don’t know” responses and can seriously overpredict the favorability of politicians like Donald Trump and Kamala Harris. They also seem to struggle with too little variation between demographic subgroups, so the difference in predicted opinion between Democrats and Republicans, for example, is too small. When I asked Warner about these studies, his response to these papers was that just because academics can’t get synthetic sampling to work doesn’t mean that the technique doesn’t work in general. “Actually, the argument is, okay, yours does not [work]. That does not mean […] for this complex set of machinery, which uses a lot of investment, a lot of time, a lot of money, you can’t get it to work.” Cards on the table, I’m somewhat sympathetic to this argument because academics aren’t exactly great at making election forecasts. Usually, the people with skin in the game are the most accurate. Warner’s argument is that the approach Electric Twin takes — which includes, for example, making multiple predictions for each synthetic respondent using different models and prompts and subsequently averaging those to get a final prediction in a sort of ensemble forecast — produces better results than the simpler academic models. Warner shared a comparison between his method and the method from a recent academic paper with me, and Electric Twin was indeed able to get more accurate replication. But even still, he acknowledged that synthetic sampling “is not a crystal ball.” “If you asked me, do I think using other data sources will be more accurate than asking somebody who they will vote for, I would probably say no. But if you asked me ‘would your system be useful for our turnout modeling today?’ I would say yes.” For better or worse, it looks like the method is already getting more popular in the market research world. Most of the clients Aaru touts these days are businesses like EY and McDonald’s. And AI will probably begin to pop up in other parts of the political polling process. Pollsters are already using it to code open-ended survey responses, and some firms, like YouGov, are testing using LLMs to ask survey respondents questions. More worryingly, one danger to actual polls is that AI agents can be used to infiltrate online surveys. Most online polls use various checks to prevent that from happening, but there’s conflicting evidence on how effective those filters are and how prevalent AI agents currently are in online panels. If those agents ever become impossible to detect, it might spell the end of online polling, but the solution isn’t to replace all of your respondents with ChatGPT. Silver Bulletin is a reader-supported publication. To receive new posts and support our work, consider becoming a subscriber. Subscribe 1 That particular poll obviously doesn’t meet Silver Bulletin standards for aggregation. But we exclude all Public Sentiment Institute polls from our averages because we classify them as an amateur polling firm. 2 You could argue that Fink meant the next presidential election, but (a) I’m also confident we’ll still have real polls in 2028 and (b) in that case he should have asked an LLM to define “general election.” 3 Quick caveat: that’s reporting from a Democratic pollster. It’s possible that Republicans are more willing to use AI in political campaigns. 4 Indeed, Silver Bulletin does not include “polls” produced by MRP in our forecasts or averages, and we think it’s extremely misleading when their practitioners describe them in a way that suggests original data had been collected among a large number of states or Congressional districts. 5 A recent report from Aaru and EY did show two examples of a synthetic estimate being closer than a survey to a real-world benchmark — but I’d take those findings with a grain of salt because the report reads more like an ad and didn’t involve any sort of prediction being made ahead of time. 6 For comparison, our odds for Harris on the same day were 48.2 percent.

natesilver.net logo
Apr 11 • 11:38 AM EDT • Technology • natesilver.net
'It was difficult for both teams'

QPR boss Julien Stephan spoke to BBC Radio London after the goalless draw with Bristol City

sports.yahoo.com logo
Apr 11 • 11:05 AM EDT • Sports • sports.yahoo.com
Samsung could unveil Galaxy Z Flip 8 and Z Fold 8 in London

Samsung will reportedly hold a Galaxy Unpacked event in London, UK, in July for the launch of the Galaxy Z Flip 8 and the Galaxy Z Fold 8.

sammobile.com logo
Apr 9 • 1:42 AM EDT • Technology • sammobile.com
The Best Restaurants to Book in London Right Now

Must-visit places include an unlikely British power dining room and a great-value Japanese spot.

bloomberg.com logo
Apr 9 • 1:15 AM EDT • Business • bloomberg.com
Kanye West blocked from traveling to UK following festival booking backlash

(CNN) — Kanye West has been blocked from traveling to the United Kingdom following controversy over the rapper’s planned appearance at a London music festival in July, according to the

kten.com logo
Apr 7 • 6:50 AM EDT • Entertainment • kten.com
Kanye West Breaks Silence Amid U.K. Music Festival Backlash

The rapper said he hopes to "present a show of change, bringing unity, peace, and love through my music" when he performs in London this summer.

huffpost.com logo
Apr 7 • 4:33 AM EDT • Entertainment • huffpost.com
Copying Farage and Polanski Is the Road to Political Oblivion

As John Major came to the lectern to deliver the annual Attlee Foundation Lecture in London recently, he acknowledged the incongruity of a Conservative ex-prime minister offering up a paean to the man whose legacy is honored at the event. Clement Attlee is considered Labour’s greatest occupant of 10 Downing Street.

bloomberg.com logo
Apr 7 • 12:00 AM EDT • Politics • bloomberg.com
Wireless Festival boss stands by Ye headlining concerts as sponsors pull out

As sponsors pull out from London’s Wireless Festival over headliner Ye, its organizer is standing by the rapper formerly known as Kanye West.

ksat.com logo
Apr 6 • 4:52 PM EDT • Entertainment • ksat.com
Wireless Festival boss stands by Ye headlining concerts as sponsors pull out

As sponsors pull out from London’s Wireless Festival over headliner Ye, its organizer is standing by the rapper formerly known as Kanye West.

click2houston.com logo
Apr 6 • 4:52 PM EDT • Entertainment • click2houston.com
Mz. Shyneka has the latest in entertainment headlines

Major sponsors are bailing on London's Wireless Festival after Kanye West was named as the headliner. Plus Tori Spelling was involved in a car accident.

fox5atlanta.com logo
Apr 6 • 11:09 AM EDT • Entertainment • fox5atlanta.com
Pressure mounts on Ye to be pulled from his headline role at a summer festival in London

l i e antisemitism business concerts hip-hop-and-rap entertainment fairs-and-festivals world-news general-news lifestyle religion | KCBS All News 106.9FM and 740AM

audacy.com logo
Apr 5 • 2:44 PM EDT • Entertainment • audacy.com
Pressure mounts on Ye to be pulled from his headline role at a summer festival in London

l i e antisemitism business concerts hip-hop-and-rap entertainment fairs-and-festivals world-news general-news lifestyle religion | 1010 WINS

audacy.com logo
Apr 5 • 2:44 PM EDT • Entertainment • audacy.com
Pressure mounts on Ye to be pulled from his headline role at a summer festival in London

l i e antisemitism business concerts hip-hop-and-rap entertainment fairs-and-festivals world-news general-news lifestyle religion | KNSS Radio

audacy.com logo
Apr 5 • 2:44 PM EDT • Entertainment • audacy.com
Pressure mounts on Ye to be pulled from his headline role at a summer festival in London

l i e antisemitism business concerts hip-hop-and-rap entertainment fairs-and-festivals world-news general-news lifestyle religion | Talk Radio 1210 WPHT

audacy.com logo
Apr 5 • 2:44 PM EDT • Entertainment • audacy.com
Pressure mounts on Ye to be pulled from his headline role at a summer festival in London

l i e antisemitism business concerts hip-hop-and-rap entertainment fairs-and-festivals world-news general-news lifestyle religion | 1080 WTIC NEWSTALK

audacy.com logo
Apr 5 • 2:44 PM EDT • Entertainment • audacy.com
Pressure mounts on Ye to be pulled from his headline role at a summer festival in London

l i e antisemitism business concerts hip-hop-and-rap entertainment fairs-and-festivals world-news general-news lifestyle religion | WWL

audacy.com logo
Apr 5 • 2:44 PM EDT • Entertainment • audacy.com
Pressure mounts on Ye to be pulled from his headline role at a summer festival in London

l i e antisemitism business concerts hip-hop-and-rap entertainment fairs-and-festivals world-news general-news lifestyle religion | Talk 1370

audacy.com logo
Apr 5 • 2:44 PM EDT • Entertainment • audacy.com
Pressure mounts on Ye to be pulled from his headline role at a summer festival in London

Pressure is mounting for the American rapper Ye to be pulled from his headline role at a London music festival this summer.

click2houston.com logo
Apr 5 • 11:47 AM EDT • Entertainment • click2houston.com
Pressure mounts on Kanye West to be pulled from his headline role at a summer festival in London

l i e antisemitism business concerts hip-hop-and-rap entertainment fairs-and-festivals world-news general-news lifestyle religion | Talk 1370

audacy.com logo
Apr 5 • 11:47 AM EDT • Entertainment • audacy.com
Pressure mounts on Kanye West to be pulled from his headline role at a summer festival in London

l i e antisemitism business concerts hip-hop-and-rap entertainment fairs-and-festivals world-news general-news lifestyle religion | KMBZ

audacy.com logo
Apr 5 • 11:47 AM EDT • Entertainment • audacy.com
LIVE! Watch ‘Wilder Vs. Chisora’ Official Video Stream

Two of the hardest hitting heavyweights in boxing will duke it out later tonight (Sat., April 4, 2026) LIVE on DAZN pay-per-view (PPV) from inside the O2 Arena in London, England, as former WBC heavyweight king Deontay Wilder meets British veteran Derek Chisora in the main event. Wilder, who made some outlandish comments earlier this […]

sports.yahoo.com logo
Apr 4 • 9:53 AM EDT • Sports • sports.yahoo.com
New Business: Slightly Crooked Pies opens on Manchester’s Elm Street, The Mallard lands in Londonderry

Entering Slightly Crooked Pies on Elm Street in Manchester, customers are taken back in time. The homey wallpaper features cherries in the design to fit the theme, and the space

unionleader.com logo
Apr 3 • 8:00 PM EDT • Business • unionleader.com
Deep dive
😐 Neutral (13%)
wow
65%
ahah
35%
Chisora arrives to Wilder event in tank with Farage

Derek Chisora arrives at Deontay Wilder news conference at London's York Hall in an army tank alongside politician Nigel Farage.

sports.yahoo.com logo
Apr 2 • 3:15 PM EDT • Sports • sports.yahoo.com
Exclusive-Worries over science, new addicts stymie US nicotine pouch fast-track scheme

LONDON/NEW YORK, April 1 (Reuters) - Popular nicotine pouch products have yet to be cleared for sale in the United States despite a fast-track Food and Drug Administration scheme, as agency scientists...

yahoo.com logo
Apr 1 • 7:45 AM EDT • Science • yahoo.com
Drake London extension at "top of mind" for Falcons
sports.yahoo.com logo
Mar 31 • 9:50 AM EDT • Sports • sports.yahoo.com
London’s underground is a breeding ground for crime, mystery, death

“London Falling: A Mysterious Death in a Gilded City and a Family’s Search for Truth” is about mystery, secrecy behind a young London teen’s death.

clarionledger.com logo
Mar 31 • 5:13 AM EDT • Entertainment • clarionledger.com
German firms trapped between U.S. and China, study finds

German companies are so deeply tied to both the United States ​and China that they cannot decouple from either without ‌severe economic costs, according to a study by the University of Sussex and King's College London seen by Reuters on Monday.

reuters.com logo
Mar 30 • 12:04 AM EDT • Business • reuters.com
Londonderry planning officials ponder an orchard eatery plan

There are still questions needing answers as Londonderry Planning Board members continue to ponder a proposed farm to table restaurant plan that could operate at Mack’s Apples on Mammoth Road.

unionleader.com logo
Mar 29 • 7:00 PM EDT • Business • unionleader.com
Yungblud has 23 million fans — how the rock star built a business around them

Grammy-winning rock star Dom Harrison, better known as Yungblud, shows Tania Bryer the London spot that fueled his ambition and discusses how he’s using his fame to launch a fashion brand.

cnbc.com logo
Mar 28 • 6:00 PM EDT • Business • cnbc.com
Giant horn speakers, a Bluesound streamer, and Bryston power amps: inside the new Spotify Listening Lounge designed to showcase lossless audio

Spotify's dedicated Listening Lounge in London features a spectacular sound system for "deeper, intentional listening sessions" for artists and fans

whathifi.com logo
Mar 27 • 3:04 PM EDT • Technology • whathifi.com
SETTLEMENT BY GUILLEMOT BROTHERS LIMITED OF PREPAID FUTURES CONTRACTS FOR UBISOFT ENTERTAINMENT SA SHARES

SETTLEMENT BY GUILLEMOT BROTHERS LIMITED OF PREPAID FUTURES CONTRACTS FOR UBISOFT ENTERTAINMENT SA SHARES London, March 27, 2026 – Guillemot Brothers Limited announces having physically settled at maturity, on March 23, 2026: the prepaid future contract for 606,061 Ubisoft Entertainment SA shares, andthe prepaid future contract for 2,424,242 Ubisoft Entertainment SA shares, (together, the “Shares”). both entered into between Crédit Agricole Corporate and Investment Bank (« CACIB ») and Guillemot

finance.yahoo.com logo
Mar 27 • 12:45 PM EDT • Entertainment • finance.yahoo.com
Sun, sand and science: kick start your summer at the Royal Society Summer Science Exhibition

The Royal Society Summer Science Exhibition returns for 2026, from 30 June to 5 July, with everything you need for a sensational summer in the heart of central London.

royalsociety.org logo
Mar 27 • 8:02 AM EDT • Science • royalsociety.org
Billy Bragg calls for big turnout at London march against far right

Musician urges public to send clear message at what is expected to be UK’s biggest ever multicultural rally

theguardian.com logo
Mar 27 • 5:00 AM EDT • Politics • theguardian.com
Iconic 'Star Trek' Costumes and Props Beam Into London’s Science Museum

The Science Museum is staging a display of Star Trek props and costumes to coincide with the franchise's 60 anniversary.

news.artnet.com logo
Mar 26 • 2:55 PM EDT • Science • news.artnet.com
How the youngest female CEO in the Fortune 500 navigates political turmoil

Sarah London is leading Centene through political challenges like Medicaid cuts.

fortune.com logo
Mar 26 • 11:10 AM EDT • Politics • fortune.com
Deep dive
😐 Neutral (18%)
wow
62%
ahah
38%
Bleecker Street’s Crosswalk, LD Entertainment acquire ‘Hadestown’ ...

Hadestown: The Musical shot in London's West End in 2025.

screendaily.com logo
Mar 26 • 9:30 AM EDT • Entertainment • screendaily.com
'The Pitt' Star Noah Wyle Talks Universal Health Coverage, Season 3

The hit drama took the London spotlight ahead of the U.K. launch of HBO Max, as Wyle shared how his years of TV doc experience helped when the producer of 'KPop Demon Hunters' needed a medical hand this awards season.

hollywoodreporter.com logo
Mar 24 • 6:44 PM EDT • Health • hollywoodreporter.com
Four Jewish ambulances set on fire in London in what health secretary calls 'sickening' attack

The attack on the Jewish Community Ambulance service in north London is being treated as an "antisemitic hate crime", the Metropolitan Police says.

bbc.com logo
Mar 23 • 3:04 AM EDT • Health • bbc.com
Extendend interview: Dr Roham Alvandi on Iran, Britain, and the futures that might have been

From Cold War power games to the cultural aspirations of the Pahlavi era, this extended conversation pulls back the curtain on the global forces that continue to shape - and be shaped by - Iran today. Dr Roham Alvandi is Director of the Iranian History Initiative at the London School of Economics and Political Science.

dw.com logo
Mar 22 • 8:00 PM EDT • Politics • dw.com
'Heartbreaking' - fighter pay debate laid bare at UFC London

The debate around fighter pay reemerges at UFC London amid some career-defining performances on the undercard.

sports.yahoo.com logo
Mar 22 • 2:39 AM EDT • Sports • sports.yahoo.com
Deep dive
😐 Neutral (16%)
wow
71%
love
29%
Movsar Evloev vs. Lerone Murphy full fight video highlights

Movsar Evloev wins close call against Lerone Murphy at UFC London

sports.yahoo.com logo
Mar 21 • 7:28 PM EDT • Sports • sports.yahoo.com
Deep dive
😐 Neutral (13%)
wow
66%
love
34%
UFC London live blog: Movsar Evloev vs. Lerone Murphy

Follow along for live updates on Movsar Evloev vs. Lerone Murphy at UFC London

sports.yahoo.com logo
Mar 21 • 6:33 PM EDT • Sports • sports.yahoo.com
Deep dive
😐 Neutral (13%)
wow
69%
love
31%