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HASNAIN: The mental health taboo and its many adverse effects
Yet, I write this not to propose some novel solution on finding inner peace and instead hope to push students to capitalize on existing reliable resources.
Different voices, shared challenges: mental health in athletics | FEATURE
It was a fleeting exchange at a press conference, but it touched on a much wider issue.
Blood proteins may offer new clues to gut health in coeliac disease
Coeliac disease is an autoimmune condition in which the immune system reacts adversely to gluten. Eating gluten causes inflammation in the gut, which can damage the intestine and impair its ability to absorb nutrients.
Paddy 'the Baddy' joins Liverpool's mental health fight
Paddy Pimblett says it is "shocking" someone takes their life every 90 minutes in the UK.
Daniela Lozano, M.D., Joins Baptist Health Kenneth C. Griffin Neuroscience Institute as a Headache Neurologist - Florida Hospital News and Healthcare Report
October 9, 2026 – Board-certified and fellowship-trained neurologist Daniela Lozano, M.D., has joined Baptist Health Kenneth C. Griffin Neuroscience Institute. Her clinical interests include migraine and other headache disorders, women’s […]
Mike Ditka’s final chapter raises new questions after years of health battles
Mike Ditka, the legendary NFL coach and Hall of Famer, died at 86 from natural causes after decades of battling heart attacks, a stroke, and other serious health issues.
Focus on reading's benefits for mental health
A partnership between a library and charity is working on projects for World Mental Health Day.
Focus on reading's benefits for mental health in Guernsey
A partnership between a library and charity is working on projects for World Mental Health Day.
In a heartbeat: What mammograms can reveal about your health beyond breast cancer
As the first and best line of defense when it comes to early detection of breast cancer, mammograms boast a sensitivity of about 87%, according to the Breast Cancer Surveillance Consortium. But what if their utility to women’s health didn’t end there? Bethani Hahn, section chief of breast imaging at
New NHS website aims to make mental health support easier
Humber Teaching NHS Foundation Trust says the site aims to make their services easier to navigate.
Big Tech is betting $700 billion on AI. Healthcare will decide whether the bet pays off
Healthcare has something many industries lack: a clear place to put the productivity gains AI creates.
From tax to slack: this World Mental Health Day, reclaim cognitive space in the era of machine speed
The Project Healthy Minds Workforce Lab, a first of its kind coalition of employers and Harvard Business School, is tackling what works in mental health.
Minnesota health insurance premiums could jump as much as 21% in 2027
Without the reinsurance program, however, insurers' proposed average would have been 57.9%.
A year after the ‘ceasefire’, Gaza’s healthcare is still collapsing
Continuing attacks, restrictions on medical aid and delayed evacuations are still killing Palestinians.
Miami billionaire Ken Griffin boosts hospital gift to $75M. Here’s what to know
Baptist Health breaks ground on the Kenneth C. Griffin Neuroscience Institute in Kendall
We talk about mental health, but are we really listening?
For World Mental Health Day, a mental health reporter reflects on the people whose stories revealed the power of being heard.
Stop trying to hack your feelings. Mental health takes work
After decades of studying and teaching emotional intelligence, one lesson keeps returning: We do not fix feelings. We learn how to work with them.
Juventus Mental Health Week: A week dedicated to mental wellbeing
Mental health is an integral part of every person’s wellbeing, and the connections we build can make all the difference. Feeling seen, heard and...
Rewriting the playbook: The grassroots movement for Black midlife health
I was 45 when my body first started sending distress signals: drenching night sweats, sudden 2 a.m. awakenings and a persistent brain fog that had me forgetting...
Juventus Mental Health Week: A week dedicated to mental wellbeing
Mental health is an integral part of every person’s wellbeing, and the connections we build can make all the difference. Feeling seen, heard and part of a community helps to combat loneliness and so...
‘Medicare for all’ is back. Now comes the hard part.
Turning an inspirational slogan into law gets gnarly.
Sauer: Hospital consolidation hikes healthcare costs
Recent polling from the Kaiser Family Foundation finds close to 90% of voters say health costs will shape how they vote this fall.
World Mental Health Day: let’s talk and listen
World Mental Health Day on October 10 raises awareness around mental health. Find out what the EU is doing to improve our mental well-being.
What happens when you grow up not knowing your family medical history?
People who have been adopted or are in care sometimes struggle to access family medical history which could be crucial to their own health.
What happens when you grow up not knowing your family medical history?
People who have been adopted or are in care sometimes struggle to access family medical history which could be crucial to their own health.
A personal view: Edie Lambert on early detection of breast cancer (and how to get free screenings)
Marissa Bashore, Health Education Supervisor for the UC Davis Comprehensive Cancer Center, joined California Tonight to talk about free mammograms available this month.
Kenya prepared for Ebola. It still slipped through — a warning of wider cross-border spread
Kenya had spent months preparing for Ebola, one of the world’s deadliest viral diseases, screening hundreds of thousands of travelers and training nearly 5,000 health workers in case it crossed the borders.
Bankrupt Ouachita County Medical Center reportedly eyed by UAMS, Baptist Health
CAMDEN -- The University of Arkansas for Medical Sciences and Baptist Health have expressed interest in buying Ouachita County Medical Center, the hospital's CEO told the county Quorum Court this week.
In Blair, Dr. Oz talks rural health funding in Nebraska
Dr. Mehmet Oz met with U.S. Rep. Adrian Smith at Memorial Community Hospital in Blair to discuss Nebraska’s $218 million allocation through the Rural Health Transformation Program.
Why Sen. John Curtis says Utahns should care about global health
Sen. John Curtis said the U.S. still has a vested interest in promoting global health, even as the Trump administration has made public efforts to curb spending on programs like USAID and others.
Friends of BrainHealth grants advance dementia prevention and brain health research
For nearly 20 years, the Friends of BrainHealth donor circle has helped turn promising ideas into innovative brain health research.
Child Psychiatrist: Screen Time Isn't Main Threat to Kids
Columbia's Jonathan Slater urges investment in children's mental health care, not screen limits
Unpermitted tamales, missing sanitizer among Jefferson County health violations
Three Jefferson County food establishments, Sunshine Foodmart #8 in Mulga, Johnny Brusco's NY Style Pizza in Hoover, and Bessemer Academy in Bessemer, scored below 85 in recent health inspections.
UF Health’s cancer connector expands screening access, bridges research gap
Reach area grows to 26 counties in past year.
Breast cancer disparities can delay diagnosis and worsen outcomes, experts say
During Breast Cancer Awareness Month, experts are highlighting how cancer health disparities can affect identification, treatment and survival outcomes.
How Kaiser Permanente Scales Up Social Health Initiatives
Q&A with KP’s Anand R. Shah, M.D., winner of the 2026 Alliance of Community Health Plans Bernard J. Tyson Health Equity Award
Santiam Hospital CEO to retire two months after Salem Health merger
Santiam Hospital CEO Maggie Hudson is retiring Nov. 1, after 6 years leading the rural hospital. Her decision comes after the hospital’s merger with Salem Health.
Flu levels low across Wisconsin, health officials urge early vaccination
Health officials saw a small uptick a few weeks ago as students went back to school, but those levels have since come down slightly.
Flu levels low across Wisconsin, health officials urge early vaccination
The Wisconsin Department of Health Services says flu levels are low across the state, including in northeast Wisconsin.
New Atrium Health program causing controversy
The State Treasurer's Office is asking a judge to put a hold on a new Atrium Health program.
New Atrium Health program causing controversy
The State Treasurer's Office is asking a judge to put a hold on a new Atrium Health program.
NAMI Kansas conference highlights mental health awareness and support
NAMI is looking to help remove the stigma surrounding mental health by talking about it openly.
Watch KCCI's one-on-one interview with Dr. Oz
Dr. Mehmet Oz discussed a $209 million federal investment to improve rural healthcare in Iowa during a one-on-one interview on Friday.
Bills' Anderson has new 'obsession' with football, mental health awareness
Alec Anderson is in his fifth NFL season, but this one feels different as he takes on new challenges.
Health advisory issued for CJ Strike Reservoir due to algal bloom
The Idaho Department of Health and Welfare (DHW) is issuing a health advisory for CJ Strike Reservoir.
Partnership expands access to kids' mental health services
First 5 Plumas announces it is working with Lost Sierra Family Integration Center to provide easier access to infant and early childhood mental health and
CDFW News | Del Norte County Recreational Razor Clam Fishery Closes Due to Public Health Hazard
California Department of Fish and Wildlife (CDFW) Director Meghan Hertel has closed the recreational razor clam fishery in Del Norte County. This closure comes following a recommendation from state health agencies that determined consumption of razor clams in the area poses a significant threat to human health for domoic acid exposure.
Flu numbers low so far but COVID on the rise, Vt. health officials say
Flu cases remain low so far, but health officials say COVID is sending some patients to the hospital. They urge Vermonters to get vaccinated.
Flu numbers low so far but COVID on the rise, Vt. health officials say
Cold and flu season is underway in Vermont, and the state health commissioner said that while flu cases remain low so far, doctors across the state are seeing more cases of another seasonal illness pop up.
2 Juneau non-profits recieve grant awards from Alaska Mental Health Trust Authority
The Kin Support Program Haa – Yaitxu Saiani and National Alliance on Mental Illness Juneau received trust funding
White Hall senior named Miss Arkansas’ Teen 2026, advocates for student mental health
Missouri Health Care Association’s Golden Age Games return for its 26th year
The three-day event brings together over a dozen assisted and long-term care facilities for some friendly competition.
New Haven Board of Alders outlines immediate action plan after ongoing reports of health, safety hazards
NEW HAVEN, Conn. (WTNH) — Despite widespread community testimony regarding health and safety hazards at New Haven Public Schools, and official confirmation of the situation’s “extent an…
Restaurant report cards? Mon County health officials consider letter grades
Health officials in Monongalia County are studying a proposal to post letter grades on local restaurants following regular inspections.
Local healthcare officials, Rep. Jimmy Panetta sound alarm about Medicare, healthcare access
Medicare open enrollment begins next week and on Thursday afternoon, outside of Santa Cruz Community Health’s Live Oak Health Center, Rep. Jimmy Panetta and Santa Cruz healthcare officials discussed the future of Medicare and healthcare a…
Reddit AMA: Ohtani's health, final NLCS roster decisions and more
MLB.com Dodgers beat reporter Sonja Chen took questions from fans in an r/Dodgers AMA on Friday. The full conversation can be viewed here, but below is a sampling of the best questions and answers, lightly edited for clarity.
Dr. Oz defends rural health care spending amid Medicaid cut questions
Dr. Mehmet Oz, administrator for the Centers for Medicare and Medicaid Services, sat down with reporter Molly Martinez, and the conversation grew heated over spending cuts.
Dr. Oz defends rural health care spending amid Medicaid cut questions
Dr. Mehmet Oz, administrator for the Centers for Medicare and Medicaid Services, sat down with reporter Molly Martinez, and the conversation grew heated over spending cuts.
Dr. Oz defends rural health care spending amid Medicaid cut questions
Dr. Mehmet Oz, administrator for the Centers for Medicare and Medicaid Services, sat down with reporter Molly Martinez, and the conversation grew heated over spending cuts.
Dr. Oz defends rural health care spending amid Medicaid cut questions
Dr. Mehmet Oz, administrator for the Centers for Medicare and Medicaid Services, sat down with reporter Molly Martinez, and the conversation grew heated over spending cuts.
New CPT codes are expanding reimbursement for AI-powered CCTA tools
New codes for these technologies have made a world of difference for clinicians. Reimbursement for the use of AI is an area where cardiology is far ahead of most other healthcare specialties.
Silver Bay residents voice concerns during Defend Northland Healthcare Tour
Concerned residents of Silver Bay had the opportunity to address their worries about rural health care challenges ahead of Medicaid cuts, clinic closures and its impact.
Deadly 2026 heat season shatters state records for heat-related emergency calls, fatalities
The annual Maryland heat season ended with record-breaking heat-related illnesses and deaths: The 61 fatalities shattered the 2012 record of 42 deaths, and 1,657 emergency calls topped last year's 1,634, the previous record. Health experts point to climate change.
NYC Health + Hospitals/Gouverneur Nurse Educator Receives Award from LeadingAge New York
NYC Health + Hospitals/Gouverneur Skilled Nursing Facility announced the recognition of Nurse Educator Jasmin Slater Small, RN as recipient of the 2026
El-Sayed talks corporate money, healthcare, artificial intelligence at Lansing town hall
Corporate influence in politics and its ripple effects on issues ranging from data centers to healthcare, was the focus of a town hall Friday in downtown Lansing hosted by Democratic U.S. Senate candidate Abdul El-Sayed, who was joined by End Citizens United President Tiffany Muller.
El-Sayed talks corporate money, healthcare, artificial intelligence at Lansing town hall
Corporate influence in politics and its ripple effects on issues ranging from data centers to healthcare, was the focus of a town hall Friday in downtown Lansing hosted by Democratic U.S. Senate candidate Abdul El-Sayed, who was joined by End Citizens United President Tiffany Muller.
Pacific Health voluntarily recalls Baby Magic Tea for containing alcohol
The company has not received reports of any adverse events associated with the product lot so far, according to the U.S. Food and Drug Administration.
Pacific Health voluntarily recalls Baby Magic Tea for alcohol
The company has not received reports of any adverse events associated with the product lot so far, according to the U.S. Food and Drug Administration.
What happens to your mental health when life changes in an instant?
Dr. Kanan Modhwadia, a psychiatrist at Northwestern Medicine Central DuPage Hospital, joins us to talk about the process of grief and how it affects your mental health.
Task force ditches Wyoming-run health insurance plan idea, mulls unorthodox service models
by Katie Klingsporn, WyoFile A legislative task force studying health insurance affordability in Wyoming has declined to advance a proposal to create a
Vanderbilt Health recognized in Nashville Scene’s Best of Nashville Reader’s Poll
Vanderbilt Health along with OB/GYN, Orthopaedics, and the Birth Center received accolades from readers of the Nashville Scene.
Mass. health officials confirm 13th human case of West nile virus in woman exposed in Middlesex County
Risk levels for the mosquito-born virus remain high in several communities, including Boston.
Atrium Health brings new lifesaving technology to Pineville campus
ECMO kept blood and oxygen moving while her heart couldn’t.
AI with Intention: The TRAPP Framework
While artificial intelligence can streamline and support many aspects of public health communication, deciding when and how to use AI tools requires careful judgment.
DOL Prevails in Circuit Court Appeal Over Diverted Contributions, Unpaid Health Claims
The US 5th Circuit Court of Appeals affirmed a Louisiana district court’s decision to grant summary judgment on claims a company president breached his fiduciary duties.
Buccaneers coach Todd Bowles suffers health scare after taking helmet to the stomach during celebration
Tampa Bay Buccaneers coach Todd Bowles took a helmet to the stomach during celebrations and went down to a knee while grimacing in pain.
Elon Musk’s Ex-Wife Claims He Cut Daughter’s Health Insurance
Elon Musk’s estrangement from daughter Vivian Jenna Wilson is getting another deeply personal airing, this time from her mother. In […]
Dept. of Health confirms eighth travel-related dengue virus case on Oahu
Of the eight dengue cases reported in Hawaii in 2026, all have involved travel to Pacific Island countries and territories.
College of Charleston graduate students study Charleston Harbor health
College of Charleston graduate students shared their research from studying topics like the Charleston Harbor at the college’s annual marine science colloquium at Fort Johnson on Friday.
Care before crisis
The recent murder trial of Lindsay Clancy, a Massachusetts mother accused of killing her three children, focused national attention on maternal mental health and the structures — or lack thereof — we have in place to support it.
Ducks test positive for bird flu in St. Louis County, Health Dept. urges caution
Residents in St. Louis County are being encouraged to avoid birds following two ducks testing positive for avian influenza, also known as bird flu, on Friday.
MUSC’s new College of Health Professions building now open downtown Charleston
MUSC’s new College of Health Professions building is now open downtown.
Saratoga Springs Specialty Clinic and Cancer Center Expanded
Intermountain Health is expanding access to specialized care close to home with the opening of the new Saratoga Springs Specialty Clinic and Cancer Center.
Barry Manilow returns to the stage after six-week hiatus following health break
"I'm back!": Barry Manilow returned to the Las Vegas stage after six weeks away, a summer break while he is navigating his lung cancer recovery.
From family practice to business leadership: Dr. Michael App continues his journey at Davenport
Michael App, M.D., is a lifelong resident of Grand Rapids and a busy man. He runs his own private medical practice, leads the largest network of independent physicians in West Michigan, serves as medical director for Interim Hospice and Home Health Care of West Michigan, and is a student at Davenport University.
Vitalize Secures $31 Million to Address Healthcare’s Staffing Chaos
Vitalize raised $31 million in a Series A funding round to accelerate the growth of its artificial intelligence (AI)-native platform that helps health
Assistant Professor of Climate Data Science | The Journal of Blacks in Higher Education
Boston University invites applications for a faculty position at the rank of Assistant Professor in the Department of Earth Environment. This tenure-track position in Climate Data Science , beginning on July 1, 2027, is part of the ongoing cluster hire in Environmental Data Science and complements faculty searches within the Faculty of Computing and Data Science.rnrnWe particularly welcome candidates whose research focuses on the physical basis of climate, climate variability, and climate change, and who employ data science methodologies to deepen our understanding of how the climate system is changing and how these changes affect the global environment. Areas of interest include—but are not limited to—the changing frequency and intensity of extreme weather events; interactions between the atmosphere and terrestrial, oceanic, biospheric, and cryospheric systems; and improved understanding of Earth system predictability at seasonal, decadal, and longer time scales. We envision this position playing a central role in connecting and enhancing existing departmental strengths in climate-related research and teaching, including terrestrial and marine biogeosciences, land surface and coastal processes, paleoclimatology, energy and economic policy, and environmental sustainability. This faculty member will also contribute to university-wide interdisciplinary initiatives — including the Urban Biogeoscience and Environmental Health (URBAN) program, the Institute for Global Sustainability, and the Center for Climate and Health at the School of Public Health — and is expected to develop collaborative ties with the Faculty of Computing and Data Sciences, where shared interests in machine learning, large-scale data analytics, and Earth system modeling provide natural ground for joint advising, co-teaching, and grant development. This hire reflects our commitment to advancing interdisciplinary scholarship at the intersection of climate and data science. This position contributes to the University convergence themes of Global Sustainability as well as Artificial Intelligence, Data Science, Computing that are core pillars of BU's cross-disciplinary research priorities.rnrn Position Qualifications:rn Candidates should have a PhD or equivalent degree, demonstrated ability to obtain external funding to support their program of research and scholarship, and a commitment to excellence and innovation in teaching, education, and mentorship of students. The successful applicant will be expected to supervise graduate research in Ph.D. programs, teach at all levels in the Earth Environment curriculum, and maintain an externally funded research program. We seek applicants whose research complement strengths in the Department and around the University. For more information about the Department, see
Digital detox how-to; artificial intelligence in nursing; when to see your doctor about GI issues; plus other stories with Vanderbilt Health sources
Prevention interviewed Beth Malow, MD, Professor of Neurology and Pediatrics in the Vanderbilt Sleep Division, about a study that found insomnia is linked with a 26% higher risk of stroke and 28% higher odds of hospital admission. William Schaffner, MD, Professor of Health Policy, was quoted by Parade about the most common COVID symptoms people are experiencing right now, HealthLeaders interviewed Deonna Taylor, PhD, ACMP, RN, Vice President and Chief Nursing Officer, Adult Ambulatory Nursing, about how artificial intelligence will affect nursing practice. The Wall Street Journal interviewed Joseph Schlesinger, MD, Professor of Anesthesiology Critical Care Medicine, for a story about ICU alarms keeping patients from getting sleep and creating alarm fatigue for nurses. Cathy Eng, MD, Executive Director of the Young Adult Cancers Program was interviewed by the The New York Times about GI symptoms that patients should not ignore. Heather Jackson, PhD, APRN, Administrative Director, Advanced Practice, was interviewed by Fox17 about nurse practitioner roles becoming the fastest growing job in the next 10 years. Prevention interviewed Jonah Garry, MD, Assistant Professor of Medicine, Division of Cardiovascular Medicine, for stories about how sleep impacts your heart health and how to do a digital detox.
Earth, Wind & Fire drummer John Paris reaches major health milestone two months after medical emergency
Paris has entered a rehabilitation facility following his August hospitalization, but his family is asking for help as he has
R&S Holdings Acquires Residential Addiction Treatment Operator Innovo Detox
R&S Holdings, a behavioral health organization that offers addiction treatment and behavioral health services through its subsidiaries, has added a
R&S Holdings Acquires Residential Addiction Treatment Operator Innovo Detox
R&S Holdings, a behavioral health organization that offers addiction treatment and behavioral health services through its subsidiaries, has added a
Health Savings Accounts Contributions Increasingly Tied to Employers
IRS data show employer HSA contributions are playing a growing role, with shares and contribution growth varying by income. See what the CRS report says.
Oracle Health data breach in 2025 compromised data of 20M people: report
A 2025 data breach of Oracle Health’s legacy Cerner system compromised personal information belonging to nearly 20 million people, Bloomberg
Baptist Health buys Coral Gables office building for $39M as region’s health care heavyweights compete for space
Baptist Health South Florida picked up a Coral Gables office building for $39 million, the latest booster shot to its regional growth. The health care system bought the property at 2855 Le Jeune Road from City National Bank, in a deal that pencils out to $321 per square foot, according to records and real estate database Vizzda. The bank sold the four-story building after it leased 145,000 square feet for its headquarters at 2701 South Le Jeune Road, also in Coral Gables. The space consolidated staff members working in its former Coral Gables building, as well as in Brickell and […]
Why WA high school football teams will be wearing special helmet stickers
Teams across Washington will be wearing special helmet stickers in partnership with Hilinski's Hope to raise mental health awareness.
NC State Health Plan sues Atrium to block new pricing program
The NC State Health Plan (SHP) filed a lawsuit against Atrium Health in Wake County Superior Court on Friday to stop the launch of a new program for SHP members on Jan. 1, 2027.
Mike Ditka's cause of death unclear after extended health battle
Chicago Bears great Mike Ditka suffered from two heart attacks and a stroke but his official cause of death at age 86 remains unknown.
Cuyahoga County asks voters to approve Health and Human Services levy increase
This November, the Cuyahoga County Department of Health and Human Services is asking voters to approve an increase to its levy to help continue funding essential services.
NYC Health + Hospitals/Elmhurst Again Recognized as Center of Excellence by Go2 for Lung Cancer
NYC Health + Hospitals/Elmhurst has been re-designated a Center of Excellence by GO2 for Lung Cancer, recognizing the hospital’s commitment to expanding
Netflix’s Summer of Bummer
(Welcome to the Entertainment Strategy Guy, a newsletter on the entertainment industry and business strategy. I write a weekly Streaming Ratings Report and a bi-weekly strategy column, along with occasional deep dives into other topics, like today’s article. Please subscribe.) Today, I’ve got a guest post from longtime friend of the newsletter, Brandon Katz. I’ve been trying to find time all summer to look at Netflix’s straight-to-streaming film slate, but between a pre-planned trip and Nielsen moving up their streaming data timeline, I’ve been swamped. So I reached out to Brandon, one of my favorite fellow analysts, to write about it. And I feel like he captured the tone and data focus of the newsletter perfectly. You can connect with Brandon on LinkedIn and Twitter. Enjoy! Don’t worry, folks. You’re in safe hands with me. To ease any anxieties about an interloper in ESG’s domain, I’ll start by stealing one of his best framing devices: headlines. Box office flops are covered in the same way the Teenage Mutant Ninja Turtles eye pizza: with cartoonish insatiability. I would know. I’m a former reporter who wrote nearly identical headlines: Yet, intentionally or not, streaming misses get treated with kids gloves, filtered through a rosy lens: In the last six years, U.S. streaming viewership has become nearly as transparent as the box office, but the data often arrives weeks later, in a number of less intuitive metrics, and with nary an official budget to be found. This plays into the Wall Street-whispering narratives major streamers have been cultivating for years. They get a pass in a way that theatrical studios simply don’t. Subscribe Netflix’s Summer Slate Not a single Netflix original film released between May and August this year opened above 20 million U.S. TV hours, per Nielsen. That benchmark usually serves as the EntStrategyGuy’s floor for a streaming hit on Netflix. None of these films enjoyed a hit-cementing single week of 20-plus million hours during their runs. Netflix’s two best films were true crime docs, Maternal Instinct (16.5 million hours) and The Crash (19.7 million), the best overall week for a film this summer. Great for most other streamers, but not necessarily what we’re used to seeing from Netflix. For an overly-dramatic comparison, Happy Gilmore 2 opened last summer to around 47 million hours (celebrity cameos, baby!). Zooming out, the picture looks even worse. In 2026, Netflix’s five biggest scripted summer films posted the lowest average (28.6 million hours) and median (28.8 million hours) eight-week viewership totals of the past four years. Now, it’s unrealistic and unfair to expect Netflix to deliver a _KPop Demon Hunters-_sized hit every year. But it’s also not ideal to see the size of their hits shrinking over the last few summers. Let’s quickly run through some of the notable summer misses. Jennifer Lopez and Brett Goldstein’s perfectly fine romcom, Office Romance, fell off the charts after 20 million hours in its first two weeks. Top films usually last for four-plus weeks. Starry titles ideally don’t decay that fast either. Homegrown star Millie Bobby Brown couldn’t prevent the snappy Enola Holmes franchise from diminishing returns. At 14.3 million U.S. hours, the third film posted roughly half of what the first two films did in their first two weeks. What’s on Netflix calculated that per-day global views were down nearly 60% from the second movie. The Whisper Man did okay with more than 36 million hours over its first four weeks. But I expected a little more juice from a film featuring Robert De Niro, Michelle Monaghan, and Adam Scott. Kevin Hart’s Ladies First collected just 11.2 million hours total across two weeks. That’s a big miss for one of Netflix’s go-to stars. Plopping into the same bucket are Sunny Sandler’s Don’t Say Good Luck (10.3 million in two weeks) and John Cena’s Little Brother (17.5 million). Meanwhile, English-language originals Color Book (June 19), In the Hand of Dante (June 24) and Heartstopper Forever (July 17) never sniffed Nielsen’s Top 10 at all, despite needing only 2 to 5 million hours to land in the top ten most weeks. (By my count, eleven English-language scripted original films released between May and August did chart). It’s only fair to mention that Swapped (1-May) posted nearly 42 million U.S. hours over five weeks (the longest Netflix original run this summer) and is currently their eighth most-watched English-language film ever worldwide. Remarkably Bright Creatures (37 million, 4 weeks) and Voicemails for Isabelle (27 million, 4 weeks) weren’t bombs either. Still, overall, I think it’s fair to say this was a quieter summer season than we’re used to seeing from the market-leader. You might not realize that given the language commonly used in public analysis. The Twist Despite the starkly black-and-white tone of the coverage, here’s the twist: when many box office bombs arrive on streaming, their viewership looks a whole lot like many of Netflix’s supposedly successful summer releases. Hmm, where have we heard that one before? Masters of the Universe topped out at $65 million stateside against a $170 million budget_._ I’ll admit, Skeletor ripping sleeveless curls as a gym bro and bodyslamming Adam’s co-workers was funny. But, much to the chagrin of my bank account, my laughter doesn’t launch franchises. Yet the He-Man reboot opened to 19.6 million hours (from a Wednesday five-day opening instead of just one weekend), on par with Hoppers on Disney+ (19.4 million). It put up nearly 47 million hours over its first six weeks, bigger than all of Netflix’s summer releases. Pretty darn healthy and likely to land among the 25 most-watched movies on streaming this year. Sticking with Amazon, The Sheep Detectives just barely broke even at the box office with $133 million worldwide (and only $66 million domestic). I never expected cloven-hooved, cud-chewing mammals to be able to bring me to tears. Yet that’s exactly how I found myself at the end of this surprisingly affecting movie (#NoShame). It was likely the unexpected quality in a family-friendly film that powered its streaming over-performance. Sheep Detectives delivered a solid run for Prime video netting 26.2 million hours! How about franchise IP? Star Wars: The Mandalorian & Grogu had the lowest opening ($81 million) and lowest-grossing Disney-era live-action Star Wars film ($178 million domestic). One day before release, its Heat score (19.8%)—audiences who list their interest as a 7/7—fell behind blockbusters Wicked (21%), Superman (23%), Fantastic Four: First Steps (23%), Michael (23%), Toy Story 5 (26%) and Avatar: Fire and Ash (27%), according to Greenlight Analytics. The urgent enthusiasm just wasn’t there. On streaming, Mando opened to weeks of 12.1 million, 6.1 million and 2.7 million hours (21 million total) over its first three frames. Not the numbers Lucasfilm was hoping for nor the numbers of a streaming hit. But they’re in the same vicinity as some Netflix summer releases with $345 million at the global box office to offset a smidgen of the pain. Final Thoughts So why oh why does this nuance gap exist? Four key reasons: Data Literacy: A “$100 million opening” just makes sense. After decades of box office reporting, even casual movie fans are well-versed in the benchmarks of hits and home runs. There’s an immediate shorthand. But “16.5 million” hours doesn’t land nearly as cleanly. Despite leaps of progress, the streaming ratings era is still in its infancy compared to theatrical. The EntStrategyGuy and I met thanks to a late 2010s group chat of data nerds hungry to find a shred of certainty in nebulous streaming performance. I’m not surprised to see “No. 1 on Netflix” still getting misconstrued out in the wild. Timing: By Friday morning, we have the box office’s Thursday night previews totaled, allowing us to better project the weekend’s expectations. From there, ticket sales are reported daily. By Sunday, the film’s fate is usually finalized, at least in terms of public perception. In streaming, Nielsen recently improved its delay to…two weeks. The medium isn’t forced to contend with instant gratification as harshly. Financials: Theatrical film budgets are a mere Google away. Profit and loss is calculated in the cold and unforgiving naked light of day for all to see. But finding the vast majority of streaming exclusive movie budgets requires the forensic investigation skills of a Criminal Minds detective. Also, it’s very difficult to calculate how much revenue/value a straight-to-streaming films provides a streamer. This is why there are so few stories about streaming original movies “losing X amount of money”. On top of that, marketing budgets are far greater for theatrical movies than streaming exclusive movies, which leads to earlier and better awareness. This then translates to a wider pool of potential interest. Narrative Control: Netflix is the only major streaming service to publish weekly first-hand viewership data and annual engagement reports. Naturally, some headlines borrow their first-hand framing**.** Other streamers benefit from their comparative lack of transparency. They may occasionally announce vague performance platitudes such as Apple TV’s Mayday becoming its “biggest film debut on the platform to date over its first 18 days,” and that it ranked No. 1 with left-handed viewers in its first weekend. (Fine, I made up that second one). But, for the most part, they keep first-hand viewership shrouded in mystery to avoid bad press. Especially for outlets that demand multiple articles per day from their writers, it’s an easy (and understandable) way for some reporters to hit their daily article quota by just repeating what the streamers have told them. TL:DR version: Streaming-exclusive movies are asked to do different things than theatrical movies, but that doesn’t mean they should escape judgment. Both still need to draw enough eyeballs to justify their cost within the proper performance contexts. The more cleanly we can inject a little nuance into streaming analysis, the better we’ll understand the audience and content trends that drive this industry. And that’s what all of this is really about: knowing what audiences actually want! Brandon Katz is the Director of Insights & Content Strategy at Greenlight Analytics where he focuses on evaluating the ever-fluid media landscape to unearth understanding, opportunity and value. Greenlight Analytics is the entertainment intelligence consulting company redefining how Hollywood finds, understands, and activates audiences. Prior to joining Greenlight Analytics, he served as the senior entertainment industry strategist at Parrot Analytics, and as a full-time entertainment industry reporter covering the Xs and Os of Hollywood, most notably with TheWrap and the Observer.