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The Legend of Zelda Officially Returns With New Release Spring 2027
Nintendo might be working hard on The Legend of Zelda: Ocarina of Time remake, but another new release has been announced for Spring 2027.
Shocker: Don Jr.’s Investment Firm Is So Hot Right Now
Being the president’s son is really good for business at the investment firm 1789 Capital.
Alexandria Ocasio-Cortez jumps to front of NH 2028 Dem primary field
Rep. Alexandria Ocasio-Cortez, D-NY,, now leads the 2028 Democratic primary field in New Hampshire, while Marco Rubio closes in on JD Vance.
‘Marvel’s Wolverine’ star Liam McIntyre explains why he was ‘really scared to go all out’ (exclusive)
‘Marvel’s Wolverine’ star Liam McIntyre says he was ‘really scared to go all out’ with ‘feral Logan,’ but explains how he could ultimately ‘take some really huge swings.’
OU Health performs rare dual pulmonary valve procedure
Physicians at OU Health have successfully performed a rare and technically complex heart procedure that placed two artificial pulmonary valves at the same time.
Blazers make sweeping cuts to broadcast team under Tom Dundon
The Portland Trail Blazers’ long-awaited sale finally went through via a $4.25 billion deal to private equity investor and Carolina Hurricanes owner Tom Dundon. However, since becoming the steward of the franchise, Dundon’s willingness to spend big appears to have dissipated. After taking control of the franchise just before the start of the NBA playoffs,…
Will 49ers' WR pick successfully counter the Seahawks defense?
Ironically, a wide receiver was the key addition to San Francisco's run game in hopes of beating Seattle.
Hasbro reveals The Legend of Zelda: Heroes of Hyrule toys
The wait is over, as Hasbro has officially revealed the first images of its new The Legend of Zelda action figure line, known as Heroes of Hyrule. The collectibles are based on The Legend of Zelda: Tears of the Kingdom, rather than the upcoming live-action movie as some had speculated. Each figure features extensive articulation and includes a variety of...
Washington Nationals Announce 2026 First-Year Player Draft Class
The Washington Nationals have announced all but two 2026 draft picks have officially signed with the organization
Then vs. Now: Bo Jackson vs. J.K. Dobbins
Jackson is already really reminding me of J.K. Dobbins
Microsoft is bringing original Xbox games to PC
Xbox backward compatibility for PC allows original Xbox console games to officially run on Windows.
Conan O’Brien shares the hilarious yet painful reason why he has a new hairdo (exclusive)
Conan O’Brien is finally addressing his new hairdo, revealing that the slicked-back look is the result of a sunscreen mishap at the Obama Presidential Center event.
The Mountain West Bowl Situation Becomes More Complicated
Back in June, we discussed how the bowl situation would be more complicated for mid-major conferences, especially the Mountain West and Pac-12, going forward. Now, it appears that the Mountain West will face more obstacles for its bowl teams. When the Poinsetta Bowl announced its return, the original reports were that it would take the […]
Mamdani throws businesses a curveball with Biden's antitrust firebrand
Zohran Mamdani has tapped ally Lina Khan and McKinsey partner Anthony Shorris to lead New York City's Economic Development Corporation.
Andy Biggs wins Republican nomination to challenge Democrat for Arizona governor
Biggs is a fierce ally of President Donald Trump and former head of the House Freedom Caucus
Why Did This Man Avoid Alzheimer’s? Scientists Reveal Their Astonishing Theory - Futura-Sciences
A Family Plagued by Early-Onset Alzheimer’s Doug Whitney inherited a rare genetic mutation that’s devastated much of his family: many relatives experienced significant cognitive decline as early as their 50s. Yet Doug himself has stayed mentally alert well past the age at which illness struck in the family. According to...
Samsung's Galaxy Z Fold 8 Is for Those of Us Who Can't Stop Scrolling
With a new 4:3 aspect ratio optimized for both horizontal and vertical content, Samsung's wide book-style foldable could be better suited to the way we actually browse, watch and consume content.
Biz Talk Today TV's Franchise Value Spotlights the Business Behind Sports with Investment Strategist Shana Orczyk Sissel
CrossCheck Media announced today that Franchise Value, its newest original series on Biz Talk Today TV, officially premiered this month and returns today with another in-depth examination of one of the fastest-growing sectors in the global economy—the business of sports.
Mark Lamster: What a new Dallas Mavericks arena should look like
Mark Lamster on how the Dallas Mavericks can transform Valley View into a fan and environmentally friendly neighborhood.
Upgraded to premium economy on long flight; better value than business
Upgrading to premium economy on my long Qantas flight between the US and Australia felt like a great value, especially compared to business class.
Model the Transformation You Expect Employees to Deliver
Leaders must model the transformation they expect others to deliver. Yet many leadership teams undermine their own ambitions by promoting agility, experimentation, and innovation while continuing to govern through legacy processes that reward predictability and risk avoidance. Employees notice the disconnect and follow what leaders do, not what they say. The most successful transformations occur when senior leaders personally sponsor the organization’s most uncertain initiatives, devote meaningful time to change, embrace learning, and demonstrate a willingness to change course when evidence demands it. Executives can test whether they are truly modeling the by examining how they spend their time (the calendar test), how they manage ambiguity as an executive team (the uncertainty test as a team, and whether they openly retire initiatives that no longer create value (the cancellation test).
Newsom's populist act: Oppose state billionaire tax, embrace federal one
Gov. Gavin Newsom opposes the California wealth tax measure and supports one nationally. But there’s another tax-the-rich measure on the state ballot.
Inside the "We Buy Houses" Business
Have you ever gotten a text asking if you'd sell your house? Or maybe someone called out of the blue wanting to buy a property you didn't even know was connected to your name. In this episode of Entrepreneurial Shades of Gray, Dani and Chelsey sit down with Rhen Bartlett, CEO of Heartland Buys, to answer the questions so many homeowners have. How do these companies find you? Why do they target certain properties? And when does selling directly to a home buyer actually make sense? From inherited homes and rental properties to fixer-uppers and probate, Rhen pulls back the curtain on an industry most people know very little about. He also shares red flags to watch for and practical advice to help homeowners make informed decisions when they're approached about selling.
Science Corporation Launches PRIMA in Europe Following CE Mark for Vision-Restoring Retinal Implant
Key Takeaways Science Corporation has commercially launched the PRIMA retinal implant in Europe after receiving CE mark approval, enabling avail
4 Common Medications That Can Mess With Your Gut Health
Some medications may disrupt the good bacteria in your gut, potentially affecting your digestive and overall health.
Ken Kollman to succeed David Campbell as Democracy Initiative director in January
As the University of Notre Dame’s Democracy Initiative approaches its fourth year, Inaugural Director David Campbell, the Packey J. Dee Professor of American Democracy, is preparing to transition leadership of the initiative to renowned political scientist Ken Kollman, the Dr. William M. Scholl Professor of Politics in the Department of Political Science and the Keough School of Global Affairs. Kollman began a six-month term as director-designate on July 1 and will formally take over as Democracy Initiative director on Jan. 1.
Lab-grown mini brains may predict which Alzheimer’s treatments will work
Miniature brain models grown from patients’ cells revealed striking differences in how Alzheimer’s-related tissue responds to an antidepressant. The organoids and the particles they release could eventually guide more personalized treatments and provide new clues for diagnosing the disease.
This Lightning Storm Never Ends. Scientists Finally Figured Out Why.
Venezuela's Lake Maracaibo flashes up to nine hours a night, 160 nights a year. A new model predicts strikes three months in advance.
Tyson Fury v Mariusz Wach: Briton takes aim at modern-day sports stars
Tyson Fury says modern-day sports stars think they are "bigger than they actually are" after choosing to fight in front of just 1,500 fans in Thailand.
Boundary Waters fires deal blow to businesses
It would normally be high season for canoe outfitters, but business is dead.
Whitmer defends veto of stalled bills, despite advocates' anger
Why the bills were never formally presented to the governor remains a mystery that has prompted suspicions in Lansing.
The biggest barrier to teen mental health isn’t treatment.
Treatment is critically important, but experience has taught us that another challenge often comes first: ensuring young people are identified, supported and connected to care before a situation becomes a crisis.
Trump ally pledges to ‘work with people’ he disagrees with after Arizona primary win
Andy Biggs – a hard-right congressman endorsed by Donald Trump – won the Republican nomination for Arizona governor
America’s decades-old bipartisan consensus on Israel has been shattered
The Democratic establishment has faced growing pressure to change its stance on Israel. It has finally begun to do so.
Jersey Mike's IPO filing: Expansion plans and a $41 million jet
Jersey Mike's is preparing for a major IPO with plans to expand globally. Its prospectus highlights growth potential and the founder's private jet.
The iPhone 18 Pro's Rumored Camera Upgrade, Explained
Apple's upcoming iPhone 18 Pro and iPhone 18 Pro Max are expected to feature a variable-aperture camera. The upgrade has been rumored repeatedly and would be a first for Apple's smartphone lineup, but what would it actually change for everyday users? An aperture is the opening inside a camera lens that lets in light. A natural comparison would be the pupils of your eyes, which open wider in the dark and become smaller in bright conditions.
Lititz Art Association to open gallery in downtown Lititz
After 60 years of being an organization, the Lititz Art Association will finally have a physical home.
Arte Moreno Breaks Silence On Selling Zach Neto
The Angels are finally listening to offers for Zach Neto as interim GM John Mozeliak shifts the team's strategy ahead of the trade deadline.
Heat confirm the LeBron James introductory press conference YouTube video was published accidentally after latest rumors
O.C. man shot dead after calling to report mental health crisis
A 20-year-old Irvine man was fatally shot after police said he charged at officers with a knife following more than an hour of crisis negotiations Tuesday. According to an Irvine Police Department …
Baserunning blunder by JT Realmuto kills Phillies rally in 2-1 loss to Dodgers with disastrous game-ending double play
The Phillies had a chance at a walk-off win with runners on second and third and one out in the ninth. Instead, this happened.
President Donald Trump to travel to Michigan ahead of swing state's primary election
President Donald Trump is expected to rally in Oakland County on Monday as early voting begins in Michigan’s Aug. 4 primary
President Donald Trump to travel to Michigan ahead of swing state's primary election
President Donald Trump is expected to rally in Oakland County on Monday as early voting begins in Michigan’s Aug. 4 primary | 830 WCCO
This Might Be The Last Killer Switch 2 Deal Before Prices Rise
You could potentially save up to $100
More charges expected in NC political nonprofit spending investigation, according to DA
More charges expected after new search warrants indicate a politically connected nonprofit was spending money at strip clubs, beach vacation rentals and golf outings.
House lawmakers question sports prediction markets as tribes defend gaming authority
House lawmakers examined sports prediction markets as tribal leaders argued federally regulated event contracts threaten tribal gaming authority and consumer protections.
Gov. Greg Abbott orders state health agencies to crack down on ‘birth tourism’
Immigration attorneys have expressed concerns the executive order could force health providers to determine the legal status of pregnant women before providing care, potentially endangering their lives and those of their unborn children.
Your Startup Might Be a Parasite. Here Are the 4 Warning Signs
Humans generally abhor parasites, but we make exceptions for businesses.
Novo Nordisk sues GLP-1 rival Eli Lilly over claims of false advertising
Novo Nordisk filed a lawsuit claiming Eli Lilly ran “false and materially misleading” advertisements that ignore recent data. According to Lilly, though, its message is "truthful" and "grounded in the most direct scientific evidence available."
Galaxy Z Fold 8 Release Date: 1 Day Left To Claim Samsung Discount
Samsung's Galaxy Z Fold 8 pre-registration window is closing, but this year's sign-up bonus is smaller than last year's. Here's what that actually means for buyers.
Ex-Giants Draft Pick Considered Breakout Coach For Broncos
The post-Tom Coughlin New York Giants culture has been horrible, but Davis Webb evidently learned a thing or two. The Giants' third-round pick of the 2017 NFL Draft was named as a breakout coaching candidate, while serving as the Denver Broncos offensive coordinator under ex-Giants coordinator Sean Payton. Webb spent two tours with the Giants, initially backing up both Eli Manning and Geno Smith during the controversial 2017 season under Ben McAdoo.
Summer safety: Heat and your heart health
In eastern North Carolina, soaring temperatures and humidity put residents at risk of heat-related illnesses, especially for people with a heart condition.
Is that food really made with 100% avocado oil? Likely not
A new study finds that consumers who are paying a premium for foods advertised as made with avocado oil are probably not getting what they think they're buying.
Scientists spot evidence of two huge companion stars that blew up
Unlike our sun, most of the largest stars in the cosmos are not solo acts, but rather are born together with another star in what is called a binary system, destined to spend their lives gravitationally bound in a cosmic marriage. But not even the best marriage — on Earth or in space — lasts forever.
Lunchbreak: Vikings SKOL Chant Tops Sports Illustrated’s Ranking of NFL Rallying Cries
Minnesota Vikings Latest News
Hartford HealthCare Women’s Championship back for fourth year
AVON, Conn. (WTNH) — The Hartford HealthCare Women’s Championship is back for its fourth year and officially in full swing at the Golf Club of Avon. Karen Goyette, Executive Vice President and Chie…
Giants Coaching Holdover Named Potential Breakout Candidate in 2026
John Harbaugh has a knack for developing elite coaching minds, and ironically one of the New York Giants' best is a guy who has been in the facility for years. Outside linebackers coach Charlie Bullen, who has spent the past two years coaching the Giants' edge unit, was named as an assistant coach to watch by The Athletic. Bullen was initially hired by since-fired head coach Brian Daboll, yet he survived the cultural purge from Harbaugh, who even added "run-game coordinator" to his title.
Tesla reveals 2026 Summer Update with crazy fixes to Nav and more
Tesla has officially revealed its 2026 Summer Update, which comes with a variety of crazy new features, including Navigation fixes that owners have been wanting for months. Tesla routinely releases a larger update with the Spring, Summer, Fall, and Winter updates, where it ships a variety of new features, bug fixes, and other additions to […]
Garmin Finally Made A Screenless Fitness Tracker
The Cirqa Smart Band is Garmin’s answer to Whoop and the Fitbit Air.
CONTRIBUTOR'S VIEW - Dick Yarbrough: Who can argue politics with a mouthful of barbecue?
Columnist Dick Yarbrough spotlights Builders Movement’s "Builders BBQ," a summer campaign using cookouts and shared meals to bring politically divided Americans...
Amazon Business Reaches $60 Billion in Annualized Gross Sales, Serving Over 11 Million Organizations Worldwide
Organizations of all sizes turning to Amazon Business for its AI-powered tools, business-relevant selection, everyday low prices, delivery fleets purpose-built for businesses, and expanded Prime Business membership benefits More than 1.8 million new organizations joined Amazon Business so far this year Last year, Amazon Business-specific discounts saved organizations more than $1 billion worldwide, while Prime Business members saved more than $880 million in shipping fees globally last year Amazon Business selection up nearly 30% globally this year, with expansion in categories like repair tools, fresh groceries, and office furniture
AMF Launches Refreshed Identity After 126 Years of Bowling
AMF welcomes approximately 10.4 million guests annually across more than 80 locations; additional identity updates will roll out over time.
Recall petitions officially declared insufficient by city
The effort to recall five of Ellsworth's seven city councilors has officially concluded after the petitions fell a few hundred signatures short, the city announced Monday afternoon, July 20.
Coffee may protect your heart but energy drinks could harm it
For most adults, a daily caffeine habit may be safer for the heart than many people assume. A new American Heart Association review found that up to 400 milligrams of caffeine a day, roughly three to five cups of regular black coffee, is generally safe and may even be linked to lower risks of heart disease, stroke, heart failure, and Type 2 diabetes. But the source matters: highly concentrated energy drinks and shots can sharply raise blood pressure and trigger irregular heart rhythms.
Arkansas company is finding innovative uses for mobile storage
The use of mobile storage containers has drastically improved the way construction sites operate. Now, Little Rock-based Hugg and Hall Mobile Storage, which is marking 30 years in business this...
Is AMC Entertainment’s (AMC) Record Revenue Proof That the Theater Recovery Is Finally Real?
AMC Entertainment Holdings, Inc. (NYSE:AMC) jumped 16% in premarket trading on Monday after reporting record second-quarter revenue and a surprise adjusted profit. Revenue reached $1.60 billion, compared with the $1.47 billion expected by analysts, while adjusted earnings came in at 14 cents per share instead of the expected 6-cent loss. The quarter provides the strongest […]
Penn State Health hospitals nationally recognized for commitment to excellence in cardiovascular and stroke care
Penn State Health’s hospitals have been recognized by the American Heart Association for excellence in heart disease and stroke treatment. The awards honor sustained adherence to research-based…
Penn State Health nationally recognized for cardiovascular, stroke care
Penn State Health’s hospitals have been recognized by the American Heart Association for excellence in heart disease and stroke treatment. The awards honor sustained adherence to research-based guidelines that improve patient care and outcomes.
In 2025, US scientists poured 16,500 gallons of lye and bright pink dye into the Gulf of Maine, the first federally approved attempt to reverse the ocean's rising acidity
On an August morning in 2025, a research vessel in the Gulf of Maine released 16,500 gallons of sodium hydroxide (lye) into the ocean while a plume of bright pink dye spread across the water's surface. To onlookers, the vivid pink patch looked alarming.
Healthy diet too expensive for one in three people globally, UN report finds
Global hunger declined for the third year in a row in 2025 but experts call for action to bring down costs of fruit, vegetables and dairy as report shows 2.69bn people can’t afford to eat well
Democrats drive voter opposition to data centers, POLITICO Poll finds
A new POLITICO Poll found that Americans’ attitudes toward data centers have grown increasingly sour and politically polarized in the past six months.
Have US-Ukraine Relations Returned to Square One?
The growing aversion towards Russia, particularly in Washington and other NATO capitals, is set to increase exponentially.
Apple Testing 7-Inch Display for Largest 20th Anniversary iPhone Model
Apple is reportedly prototyping a larger iPhone display measuring roughly 6.96 inches, which would likely be marketed as a 7-inch panel if it reaches production. According to Chinese leaker Digital Chat Station, Apple is testing the display internally in preparation for the 20th anniversary iPhone, which is expected to launch next year.
California’s Business Tax Credit Cap Needs More Targeted Changes
California’s scramble to rework its business tax credit cap shows that the state is directionally correct to resist subsidy bidding wars but wrong to rewrite the economics of credits already issued after companies have already relied on them, writes Andrew Leahey.
'A very infectious person'
Keegan - who died on Monday - signed Mathie for Newcastle in 1993. Mathie told BBC Radio Suffolk's The Blue Hour: "Very sad, really very sad. They've lost a football great there as a player, a manager and a person.
Duran: Political Corruption, Personal Gain, Negligence, and Public Deception
It’s evident that the supervisors don’t want to recognize and/or prioritize saving lives of the infants, children, disabled, veterans, seniors, and critically ill who are trying to survive living on the streets in Orange County…
The Bull Case For Accel Entertainment (ACEL) Could Change Following Guidroz’s Promotion To COO
Accel Entertainment, Inc. recently reshuffled its leadership, promoting Toucan Gaming CEO Stan Guidroz to Chief Operating Officer effective July 14, 2026, while President Mark Phelan relinquished the COO title and Chief Compliance Officer Derek Harmer prepared to transition into a compliance committee role in 2027. This move elevates an executive with deep Louisiana gaming and acquisition experience to oversee day-to-day operations across Accel’s markets, potentially influencing how the...
Nintendo says it has no legal duty to pass its U.S. tariff refunds on to consumers
Nintendo is asking a court to dismiss a proposed class action suit that was filed this past spring by gamers who say the Mario maker is breaking the law if it doesn’t pass on its U.S. tariff refunds to consumers. Those consumers “received exactly what they bargained and paid for” when buying price-hiked Nintendo goods last year, the company said in a filing on Monday in the case of Hoffert et al v. Nintendo. “Plaintiffs are not entitled to a rebate simply because of intervening legal developments related to tariffs.” Nintendo increased the price of Switch 2 controllers and the original Switch last year, following the imposition of globe-spanning U.S. tariffs (tariffs described by Nintendo’s lawyers on Monday as “sweeping” and “constantly changing”). This past February, the U.S. Supreme Court ruled that the tariffs were illegal. A month later, Nintendo sued the U.S. government to get a refund. And in April, gamers filed the class action claim against Nintendo in Washington, saying it would be illegally double-dipping if it made money from tariff-hiked sales and then from a refund. The gamers sought relief for anyone in the U.S. who bought price-hiked Nintendo items between February 2025 and February 2026. “The common thread among Plaintiffs’ claims is that it is somehow ‘unfair; that Nintendo has not retroactively adjusted its prices for completed sales in response to the outcome of the tariff litigation,” the company’s lawyers wrote in today’s motion to dismiss. “But that is now how commercial transactions work.
Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed
"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening." The post Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed appeared first on Barrett Media.
Dimitri de Vreeze helped build DSM’s materials business. Then he had to sell it
After more than three decades at science-based firm DSM, Dimitri de Vreeze faced what he calls the hardest decision of his career: selling the materials business where he had grown up professionally. In this episode of "Executive Decisions," the DSM-Firmenich CEO reflects on why the decision made strategic sense, even as it felt deeply personal, and how it shaped his view that success is not a finish line.
Testimony to the US Senate Subcommittee on Science, Manufacturing, and Competitiveness on Science, Standards, and Strategic Competition
The utopian vision of globally integrated, democratic, free-market economies working together in harmony has not materialized. Meanwhile, the belief that China could not innovate—and that America would continue to lead in advanced technologies—also has proven to be false. These new realities require bold reforms in the U.S. research system.
Story itching get back to red-hot Red Sox, hopes for August rehab
BOSTON – Watching his Red Sox teammates dramatically change the narrative after what once looked like a lost season has only increased Trevor Story’s desire to rejoin his teammates on the field. The first key step for the veteran shortstop – who hasn’t played since May 14 due to surgery
UFC Freedom 250 Fails to Knock Out The Ratings
(Welcome to my weekly streaming ratings report, the single best guide to what’s popular in streaming TV and what isn’t. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. If you were forwarded this email, please subscribe to get these insights each week.) If UFC fans wanted one image to say, “Hey, Paramount+ is crushing it with their UFC rights deal,” I could provide that image. Here it is: (Reminder: this is my creation of the Nielsen Top 30, since Nielsen doesn’t combine the lists or include sports. I take all three lists and combine them. Some streaming TV shows probably have higher ratings than many of the films on this list.) Look at that! UFC Freedom 250 is number one! It topped the Nielsen “Top 30” list for shows and films that made the top ten the week of 15-June. So if you’re a UFC fan or supporter of Paramount+, that’s the good news for you this week. This program topped the ratings charts for one week. Everything else is bad news, or at least a huge caveat to that story, which I’ll explain today in the first part of this week’s Streaming Ratings Report—for the weeks of 8-June and 15-June—which is a double issue since I’ve been writing on a bunch of topics recently. UFC Freedom 250 is one of the biggest streaming events of the year, and super relevant to Paramount+’s strategy, so it merited its own article. Let’s dive in! (Reminder: The streaming ratings report focuses on the U.S. market and compiles data from Nielsen’s weekly top ten viewership ranks, Luminate’s Top Ten Data, JustWatch and Reelgood interest data, Samba TV household viewership, company datecdotes, Netflix hours viewed data, Google Trends, and IMDb to determine the most popular content. While most data points are current, Nielsen’s data covers the weeks of June 8th to June 21st 2026. You can find a link to my terminology here.) Subscribe Check Out My Interview on UFC 250 at MMA Draw After you read this article, if you want even more thoughts on UFC and Paramount-Skydance/Paramount+, I did a written interview with MMA Draw. They asked me to answer some questions about UFC Freedom 250, and I was happy to chat with them. Find it here: [ The MMA Draw Newsletter Did Paramount really overpay for the UFC? What the data tells us so far If you know the history of American television, you also know that combat sports is often a leading indicator of the future… Read more a day ago · 10 likes · 1 comment · Nate Wilcox and Zach Arnold ](https://www.themmadraw.com/p/did-paramount-really-overpay-for?utm_source=substack&utm_campaign=post_embed&utm_medium=web) I never thought I’d need a combat sports newsletter in my life, but the good folks at MMA Draw publish an excellent one on UFC, MMA, pro wrestling, boxing and more, analyzing both the sports themselves and the politics, economics and antitrust issues that impact them. Check the article and their newsletter out! Paramount+ Has Its Best Sporting Event of All Time…But Was It Worth It? Before we look at the UFC Freedom 250 data in particular, let’s talk about what we can’t say. Namely, let’s start with the lack of comparisons. First off, I’d love to put a chart out comparing this fight to past UFC fights on Paramount+…but we don’t have the data. This is the first time we’ve gotten Nielsen data about a Paramount+ UFC fight. As far as I can tell, Paramount provided data for the first fight, but it was a proprietary datecdote (saying it had “an average minute audience” of 5 million “views”) and then, for two fights, we got the linear viewership numbers when they aired on CBS, but no streaming data. Everything else was crickets. We also can’t compare this fight to other fights/combat sports on streaming, in particular the MMA and boxing, because Netflix also didn’t use Nielsen to track those events, opting for TVision and VideoAmp, respectively. (This isn’t Paramount’s fault, but does still suck.) We also can’t compare to UFC’s fights that used to be on ESPN+, since we don’t have any data for that, plus Disney+ didn’t have marquee fights. The comparisons would not be apples-to-apples. Can we compare to past Pay-Per-View fights? Absolutely not. The comparisons would absolutely NOT be apples-to-apples. That didn’t stop Paramount+, though, who bragged that their UFC events have reached drastically more people than past PPV fights. Duh. Sorry, but I gotta make this point again. A basic tenet of economics is that the cheaper something becomes, the more people consume or buy it. That’s Econ 101. (Sometimes pundits call things “Econ 101” that are actually like Econ 210 or even PhD-level economics, but no, this is really like first or second class basic economics.) Yet I still see one analytics firm consistently say that more people watch films on streaming than PVOD proves streaming which means that the streaming window is more valuable than the PVOD window. No, it’s not! Same thing here. Pay-Per-View events back in the day could be really, really, really expensive! So whole groups of people pitched in to buy them. That increased the perceived value of, say, the Mike Tyson fight. Or a UFC numbered event. So yes, the fact that Paramount+ makes numbered UFC fights essentially “free” if you’re already a Paramount+ member means consumption will go up. Obviously. Same for Netflix and their boxing matches. They’re talking about fights that used to cost consumers, in some cases, $50 in 1996…which is over $100 in today’s dollars. Over 1.6 million people paid that to watch the Tyson-Holyfield fight! Again, streaming is essentially “free”. Or $10 to $20, depending on what streamer we’re talking about and what tier you’re on. No wonder more people are “watching”. (Plus, Nielsen’s out-of-home viewing also helps these numbers.) UFC Freedom 250 Did Well…But I Have A Lot of Worries So what can we compare the fights to? Well, the good news is Nielsen put out that the fight averaged 7.0 million viewers for UFC Freedom 250, which is a solid number for a fight. We also know the length, at roughly 4 and a half hours. (I saw different run times, but this seems to be the consensus considering it started at 8 pm, had a delay and then finished after midnight on the East Coast. If you assume a shorter run time, then yes, the total hours viewed would go down.) That means I have the two numbers needed to add this to my Nielsen database. And then…I can compare this viewership to the NFL: And, uh, not great. But also within striking distance, mainly because the runtime for this event was so long. I’d also add that this event had viewership equal to a regular season NFL game on streaming, but if anything, it was more comparable to an NFL playoff or Super Bowl-esque event. And you can compare viewership to the top football games on broadcast, cable and streaming, and it’s not impressive at all: We can also compare it to other sports that week, including the NBA Finals and start of the World Cup: Again, not great. The NBA generated roughly four times as many average viewers each game for its NBA Finals. The World Cup has similarly big numbers. Also, that’s just a tiny fraction of the 25 most watched sporting events each week. The NBA, NHL and FIFA World Cup had many, many more games racking up hours. We could also compare this to other streaming programs to get an idea of “is this a good investment?” and here is how it ranks compared to other top Paramount+ programs: The worry here? Well, unlike scripted programming, which has rewatchability, older fights/sporting events have very little library value. Very, very few people are rewatching these fights, especially years from now. Paramount has also released datecdotes bragging about their subscriber numbers. Earlier this year, they claimed that the first UFC fight on Paramount+ brought in 1 million subscribers. Then, in their quarterly earnings report, they only ended up with 700K subs. Not great! They claimed they dropped lower-value international subscribers, but that’s why I tend to discount subscriber additions when they’re leaked to the press.1 I expect we may see a bump again for UFC Freedom 250, but I’d caution using subscriber growth so soon after these events to judge the success, since new subs with high churn (see Peacock) aren’t great either. Also, analysts often want to attribute all subscriber growth to their favorite/pet show, and that just doesn’t make sense. The biggest caveat for UFC Freedom 250 and Paramount’s very first UFC marquee event is that these could be high watermarks for the sport. UFC Freedom 250 had an incredible amount of earned media coverage compared to most UFC fights. I mean, it had wall-to-wall national news coverage in the lead up to the event. (The first fight also had a lot of promotion from Paramount since it was first.) Other fights could reach this bar—say the Conor McGregor return to the Octagon—but they’ll be fewer and far between. Was This Deal Worth It? All to ask: is this Paramount deal worth it? In this case, I think the UFC Freedom 250 numbers are more distracting than helpful. This fight did well and compares well to other top sporting events. But we know that the first marquee event was at least a third smaller, if Paramount’s own data is to be believed. And it’s likely the other fights are much, much, much smaller. And then you get to the paycheck that Paramount-Skydance paid. FIFA’s World Cup cost about the same for Fox, but clearly generated multiples more total viewership. (Though it’s only every four years.) The NBA is much more expensive, but until the playoffs, they likely didn’t pay for itself. Even still, Disney, NBCUniversal and Amazon Prime Video likely overpaid. So, in that context, the NBA may be an overpay that makes the UFC look not so bad. But two overpays don’t make an underpay, to paraphrase the old cliché about wrongs and rights. And looking at UFC Freedom 250 as the likely ceiling of MMA on Paramount+, Paramount-Skydance likely paid too much. Share 1 I would love regular reports on subscriber additions by programs, but as is, it’s mostly leaked or rumored in haphazard ways.
Kentucky Wildcats starting QB reveals what led him to Lexington
The Kentucky Wildcats were able to nab Kenny Minchey as their starting quarterback heading partially because of Will Stein's coaching group.
Everything New in iOS 27 Beta 4
Apple is continuing to tweak iOS 27 ahead of its September launch, and the fourth developer beta is available as of today. There are fewer changes than in prior betas, but Apple is still adding new features. TV App In the Settings section of the Apple TV app, there's a new Automatic Downloads toggle. Turning it on will automatically download the next two episodes of shows you start in Continue Watching. They'll be deleted when you finish the episodes.
White House rushes to further secure Trump’s new Air Force One — but he plans to keep flying it domestically
The White House is working to quickly upgrade the Qatari-donated jet that has newly started serving as Air Force One, a development that comes after administration officials internally discussed the need for President Donald Trump to avoid flying it in high-threat areas, according to two sources familiar with the matter.
14 Amazing Xbox 360 Games Are On Sale For Dirt Cheap
The Witcher 2 and more are discounted to just a few bucks digitally
LSU cancels home-and-home series with ASU
According to multiple reports, the cancellation was mutually agreed to. LSU will also not have to pay a cancellation fee to ASU.
Multi-Restaurant and Entertainment Concept The Forge Begins Soft Opening in Midtown Ocala
The Forge has officially entered its soft opening phase, with six restaurant concepts now open and additional businesses planned in the coming weeks and months.
Miami Heat become new favorites in LeBron James sweepstakes
Could LeBron James really be headed back to Miami? The idea isn’t as far-fetched as some would like to believe, especially when you consider the talent on the roster, familiarity with the coaching staff, and let’s face it, who wouldn’t…
House Momentum, Senate Headwinds, and the Return of Shutdown Politics
With the House finally beginning to break its floor paralysis, appropriations may be back in motion. However, the path to funding the government for FY27, and keeping the lights on past September 30, remains complex. Last week, the House passed the National Security, Department of State, and Related Programs (NSRP) appropriations bill, which included a closely watched vote on Rep. Thomas Massie's amendment targeting aid to Israel.
The One Thing I Hate About Almost Every Jeep Since 1941
I’m so obsessed with Jeeps that I studied engineering to become a Jeep engineer, then I became a car journalist who has basically been writing about his Jeep projects for over a decade; recently, I assembled a WWII Jeep from scratch. It’s a deep, deep obsession, but it’s not a blind one; I know Jeeps […]
X relaunches a rebuilt Android app after year-long effort
X says the rebuilt version of its Android app is now available globally.
Ubisoft teases Ghost Recon news soon after leaks
Will the long-rumored Project OVR be officially revealed?
Kodak's New Point-And-Shoot Is a Real Disposable Replacement
At just $35, the EC35 is basically a refillable disposable camera.
I Wasn't Actually Trying to Fix Tommy Fleetwood's Hat
The hats were intentionally ridiculous. The conversation they started wasn't.
A political ally of the sheriff schedules evictions in Prince George’s
Elsie Jacobs, 85, is not an employee of the office but helps organize and schedule evictions — one of the Prince George’s County sheriff’s responsibilities.
Mysterious 'little red dots' at the beginning time may finally have an explanation, thanks to newfound 'little blue companions'
Astronomers may have found an unexpected origin for the mysterious "little red dots" that appear to be so common in James Webb Space Telescope surveys of the early universe.
Trump ally to run for two offices at same time, including Lindsey Graham’s seat
The South Carolina Election Commission clarified last week that candidates can appear on general election ballots for multiple offices.