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TNT Sports close to securing live UK rights for England white-ball cricket tour of Australia
TNT Sports is close to securing live UK rights for England’s white-ball tour of Australia next month in a deal that could see one of the matches broadcast free-to-air
UN climate science body left in limbo without budget sign-off after deadlock
Stranglehold on funding for the IPCC follows push from fossil fuel-reliant nations to delay publication of global warming reports
Owners of two LSU hangouts say they want to bring safe, nightlife options. Some neighbors aren’t happy
Both businesses have lit up a once-quiet residential street next to LSU academic buildings, with the owners hoping to provide a safe, fun place for students to let loose.
In his own words: Trump on gas prices and energy costs since launching the war with Iran
Since launching the war with Iran nearly eight months ago, U.S. President Donald Trump has struggled to quell soaring energy costs, undermining Republicans’ attempt to keep control of Congress in the midterm elections next week.
The cardiologist who could become Serbia's next PM
The Student List party defeated the government of Aleksandar Vučić in Sunday's election.
The cardiologist who could become Serbia's next PM
The Student List party defeated the government of Aleksandar Vučić in Sunday's election.
These are the best local businesses in Columbia for 2026, Nextdoor neighbors say
The 2026 Fave Award Winners on Nextdoor were finally revealed. Columbia residents said these are the best businesses in the city.
Singapore Airlines upgrades in-flight entertainment with next-gen KrisWorld
Singapore Airlines (SIA) is enhancing its in-flight entertainment experience with next-generation KrisWorld and high-speed connectivity, giving customers more c...
Free Agent Relievers the Cardinals Could Sign This Offseason
With a lockout looming, an offseason freeze between players and teams makes it even harder to predict the St. Louis Cardinals’ next moves. The franchise is seemingly continuing to slow-play its rebuild, with President of Baseball Operations Chaim Bloom not committing to any eye-popping moves after the club finished 76-83 in 2026. But even if …
From bright ideas to real businesses: women entrepreneurs make their mark in Shenzhen
At the SC WIN Now & Next Challenge, women-led businesses demonstrated how innovation, technology and purpose can come together to drive growth
Vote now for The Thibodaux Regional Health System Athletes of the Week (Oct. 19-25)
It's time to vote for the next Houma Today/Daily Comet Athlete of the Week sponsored by Vote now for The Thibodaux Regional Health System.
Pa., N.J. and Del. to kick off 2027 ACA health insurance open enrollment on Nov. 1 as health costs rise: What you should know
ACA customers may face higher premium prices for coverage next year, but insurance experts say most people still qualify for financial assistance.
Daniel Cormier Says Alexander Volkov Should Get UFC Title Shot
UFC commentator Daniel Cormier says that Alexander Volkov deserves to be next in line to fight for the UFC heavyweight title. Volkov — who turned heads this week with a viral clip of him asking UFC president Dana White what he has to do to get a title shot — defeated Rizvan Kuniev at UFC […] The post Daniel Cormier Says Alexander Volkov Should Get UFC Title Shot appeared first on HEAVY.
Scientists Reversed 60 Years of Cellular Aging. Can It Work in Humans?
Scientists reversed 60 years of cellular aging in a lab. As billionaires pour money into longevity research, could humans be next?
Preparing for what’s next: Nursing insights on Future Ready Healthcare
New 2026 survey findings reveal how nurses view workforce sustainability, AI adoption, and patient communication, offering practical insights into what it takes to build a future-ready healthcare organization.
Columbiana County Health District approve first reading of food service fees
LISBON — The proposed food service fees for next year through the Columbiana County Health District appear to be staying the same or decreasing from this year’s fees, with two more readings required for passage. The county health district board held first reading on the proposed fees on Wednesday, along with first reading on environmental […]
The Next FRIDAY THE 13TH Movie Can Finally Fix An Infamous Mistake
We don’t know precisely when, but a new Friday the 13th movie is coming. After a 17-year drought, the franchise has come back to life, most recently with the release of Crystal Lake on Peacock, a show...
Big Las Vegas show closures mark a transitional time for Strip entertainment
The culture of Las Vegas is inextricably linked to the artists and technicians behind the Strip’s vibrant live entertainment industry, so any time a show closes
Who's running to be Oklahoma's next Commissioner of Labor?
Republican Kevin West, Libertarian Mike Hall and Democrat Kevin Dawson will face off in November to be the next Commissioner of Labor.
How the conservative Supreme Court has rewritten the rules for the midterms
Voters will pick the winners of next month’s midterm elections, but it is the conservative Supreme Court that has set the rules.
California Politics 360 full episode | Clash over voter rolls heads to court
On Tuesday, one week before the election, a federal judge will determine the next steps.
Google's next TV gadget may do much more than stream
A reported hardware overhaul could bring Gemini further into the living room.
9 Cool Camping Features Built Into Oliver Travel Trailers (And 3 You Can Add Yourself)
The utility you can get with an Oliver Travel Trailer these days will surely enhance your next camping trip, but there is even more than meets the eye.
Guardians Middle Infielder is a Prime Trade Candidate
The Cleveland Guardians, fresh off an ALCS appearance, will be facing several tough decisions next season regarding their lineup. The 85-win team won their division and looks poised to repeat next year, but they face an enviable dilemma. What do they do with their influx of top, young talent, and how do they find them …
Tickets on sale now for 49 Winchester's Charlottesville show next year
49 Winchester, a homegrown Virginia country rock band, is the first band announced for Ting Pavilion's 2027 lineup. Tickets are on sale now.
Interest rates unlikely to reach 4.75% by next summer, say City economists
Experts say Bank of England unlikely to increase rates by full percentage point – and could lower them by end of 2027
U of M fellowship aims to boost rural obstetrics training and keep labor and delivery units open
The partnership is launching the new, one-year family medicine obstetrics fellowship next summer to prepare family medicine physicians to provide advanced prenatal, maternity and newborn care in rural communities. The only other fellowship of this kind in Minnesota is at Essentia Health in Duluth.
AV2 Video Codec Adoption Talked Up, SVT-AV2 Being Developed
Back in May the AV2 v1.0 specification was released for this next-generaton, royalty-free video codec
Udinese vs AC Milan – Match preview and team news
AC Milan will aim to get inside the top four of the Serie A league table by securing all three points when they meet Udinese on Sunday away from home in their next match.Udinese vs AC Milan – Match...
Are the Bills playing today? NFL Week 7 schedule, next game, AFC East standings
The Buffalo Bills and star QB Josh Allen are off to a terrific start to the 2026 NFL season. Here's what's on deck for the team in Week 7.
The educational divide could spell trouble for Republicans
Republicans tend to run better among voters without a college degree than those with one, which has battered Democrats in recent presidential elections. But that same pattern could give Democrats a potentially decisive boost in next month’s midterms.
Islanders Gameday News: Starting in Dallas; Hellebuyck moves next door
The Islanders have touched down in Dallas for a Sunday night encounter, where Pete DeBoer will be the story as he faces his most recent former team. The Stars are in their 1980s Capitals era (or more generously, 1980s Flyers), perennially fielding really good teams but finding different reasons and divine interventions to prevent their […]
Bill Gates sees 20 years of turmoil before AI creates 'true abundance'
Bill Gates says AI will solve many of the world's problems, but the next 20 years will be "as tumultuous a period as there's been in human history."
State College Area Liquor Store Moving to New Location
A State College area liquor store will move a short distance to a new location early next year. The state-owned Fine Wine & Good Spirits store at 127
Hibernian vs Celtic – Match preview and team news
Celtic will look to bounce back from their recent European defeat as they travel away from home to face Hibernian in their next Scottish Premiership match on Sunday.Hibernian vs Celtic – Match prev...
Browns sign Maliek Collins to $30 million extension
The Cleveland Browns have secured one of their standout defensive players for the future before their next game against the Tennessee Titans . Cleveland defensive tackle Maliek Collins has agreed to a two-year contract extension worth $30 million. According to NFL insider Ian Rapoport, Collins’ agent, Drew Rosenhaus, confirmed the agreement to him […] The post Browns sign Maliek Collins to $30 million extension appeared first on ClutchPoints.
Inter Milan vs Fiorentina – Predicted lineup and team news
Inter Milan welcome Fiorentina to the San Siro on Sunday for their next Serie A game, aiming to climb to the summit of the table.The Nerazzurri arrive in outstanding domestic form, having avoided defe...
Singapore Airlines to Introduce Next-Generation KrisWorld In-Flight Entertainment from 2027
Singapore Airlines will introduce its next-generation in-flight entertainment system, KrisWorld, from 2027 onward. The system will be installed on a total of 41 refurbished Airbus A350-900 and A350-900ULR aircraft, as well as on Boeing 777-9 aircraft scheduled for future delivery. It will feature 4K high-resolution touchscreens, spatial audio, noise-canceling headphones, and Bluetooth connectivity for passengers’ personal headphones. More than 2,500 items of content, including movies, television programs, music, and podcasts, will be updated monthly. The system will also include a “Wellness Planner” featuring sleep and meditation tracks, breathing exercises, and stretches that can be done at passengers’ seats. In addition, Starlink high-speed in-flight Wi-Fi service will be progressively introduced from […]
Sunday Preview – Orlocks rule the roads of Necromunda
See what’s coming up next week for Necromunda, Warhammer 40,000, and more.
Tomb Raider: Legacy of Atlantis Length Around 14-16 Hours; Devs Said They’ve “Intentionally” Built a World That’ll Make Players “Curious to Explore”
The Tomb Raider franchise is set to return in a big way starting next year with the release of Tomb Raider: Legacy of Atlantis, a reimagining of the original Tomb…
Auburn's Georgia Momentum Disappears in Ugly Loss to LSU
Auburn football suffered a 38-17 loss to LSU at Jordan-Hare Stadium, falling to 4-3 after upsetting No. 1 Georgia. Sam Leavitt torched Auburn's defense for 387 passing yards, while Byrum Brown and the Tigers' offense struggled to find rhythm ahead of next week's matchup at Ole Miss.
This High-Energy Speedster Should Be Brought Back Next Year
The San Diego Padres got a nice season from outfielder Samad Taylor, and he should definitely get a new deal.
Final Screen Tests for Next James Bond Under Way in London
Screen tests for the next James Bond have begun in London. Jack Lowden and Callum Turner lead the field, while Amazon MGM Studios says…
Looking for wedding or other special occasion flowers? New florist in Folsom can help
The floral shop will welcome customers at the Folsom Palladio shopping plaza next month, according to its owner.
Who’s coming back for ‘Shrinking’ season 4? What’s next for the Apple TV dramedy
The hit Apple TV dramedy ‘Shrinking’ is moving forward, just like its characters. We unpack everything we know so far about season 4, including who’s returning.
How Alzheimer’s and dementia patients teach Wisconsin’s next generation of health care workers
What can someone living with Alzheimer's teach a future doctor or nurse? Quite a lot, it turns out. A unique Wisconsin program pairs UW-Madison students with people in the early stages of Alzheimer's and dementia, turning everyday conversations and outings into lessons no textbook can teach. The friendships are changing how future health care workers understand dementia, while challenging some deeply held misconceptions about what life after a diagnosis really looks like.
Pittsburgh Pirates Elite Prospect Has Clear Goal for 2027
Murf Gray wants to impact the Pittsburgh Pirates roster at some point next season.
My mother donated her body to science. I really wasn’t prepared for what came next
The process included a gala featuring medical students doing aerial yoga and singing Taylor Swift to donors’ families. In some way, it was absolutely perfect
Next stop: Detroit
The Packers departed Green Bay's Austin Straubel International Airport on Saturday, Oct. 24, 2026, for their Week 7 matchup against the Detroit Lions.
Voters angry about high prices may get little relief from the next Congress
Even if Democrats win control of Congress on Nov. 3, lawmakers can do little about prices that are uncomfortably high -- and will stay that way even as the rate of inflation is expected to slow.
🎥 Ballon d'Or contenders: Kylian Mbappé's powers
Kylian Mbappé is among the favorites to win the next Ballon d'Or, and here's why.Mbappé has scored 58 goals in 60 matches for Real Madrid and France.He has also contributed 16 assists3He has been th...
Latin America’s MAGA wave is widening Trump’s political and military reach
Brazil could be next in a regional shift toward MAGA-style politics. Trump is reaping the rewards — at least until the next round of elections.
Does Ohio State play today? Schedule, time, channel for next OSU Buckeyes football game
Here's everything you need to know about Ohio State's next game, including TV channel and streaming options for Buckeyes' football.
AS Roma XI vs Napoli – Predicted lineup and team news
Napoli welcome Roma to Naples on Saturday for their next Serie A fixture, with the visitors aiming to preserve their perfect unbeaten record in the league.Roma have been excellent under Gian Piero Gas...
Local business owner faces cleanup after Toledo chemical release
Robert Duling, CEO of Skyline Party Rentals, which is located next to the MC Tank terminal on Progress Avenue, said he’s ready to resume operations.
Mossy Creek Ghost Tours coming up next week
JEFFERSON CITY — Have you ever wondered about the stories and history behind some of the familiar places in Historic Downtown Jefferson City? The Mossy Creek Foundation in Jefferson City
Think local first, our businesses need us
At a recent Good Morning Galveston meeting, I asked our members a simple question: How many of you expect to still be in business next year?
NASA Is Still Aiming for the Next Moon Landing in 2028
Administrator Jared Isaacman said that the space agency was exploring ways to keep Artemis III on target without compromising safety.
Here's Everything Wrong With My 'Mint' $1700 Jeep Grand Cherokee
Last weekend I purchased a new 1993 Jeep Grand Cherokee after realizing that my 5-speed “Holy Grail” project hadn’t gone anywhere in five years and wasn’t likely to go anywhere in the next five years. This nice 1993, I figured, would replace that project and give me an opportunity to drive a ZJ now instead […]
Mark Cuban warns of AI threats at Reuters NEXT event
Mark Cuban compared AI agents to cockroaches that exploit weaknesses at scale, but said defenders can fight back using just as much AI.
The connection between diabetes, cardio-kidney-metabolic health
University Health specialists will discuss how heart, kidney and metabolic conditions are connected and how coordinated care can help at the next KSAT Community Town Hall
Mass Effect Fans Call for EA Boycott as Petition to Save BioWare's Canceled Game Garners More than 75,000 Signatures
Mass Effect fans are calling for a boycott of all EA products and services in protest of the company closing down BioWare and canceling the next Mass Effect game.
Chamber hosts business education session in preparation for winter season
The Steamboat Springs Chamber is inviting the community to attend its next business education series session, Preparing for Peak. O n Oct. 28 between 3:30-5 p.m. at the SpringHill Suites Flattops room, attendees will hear...
Businesses board up ahead of next wave of France protests
CEO of Argil AI Brivael Le Pogam discusses the widespread unrest, business damages and arrests ahead of upcoming demonstrations in Paris.
ESPN Floats Vita Vea as a Lions Deadline Sleeper
An ESPN insider floated Vita Vea as a Lions deadline fit. The catch is next year's money. #OnePride
Raiders entering a critical 2-game swing
Las Vegas has big opportunity in next 2 weeks
Carney rejects US election interference claims, criticizes Trump's ambassador to Canada
TORONTO (AP) — Canadian Prime Minister Mark Carney said Friday there is “no merit” to U. allegations that Canadian politicians are interfering in next month’s U.
Carney Rejects US Election Interference Claims, Criticizes Trump's Ambassador to Canada
TORONTO (AP) — Canadian Prime Minister Mark Carney said Friday there is “no merit” to U.S. allegations that Canadian politicians are interfering in next month’s U.S. midterm elections, expressing disappointment with Washington’s ambassador over the accusations. Speaking to reporters in Istanbul,
Exiting Ting Fiber Transfers Colorado Springs Business to gFiber
Colorado Springs Utilities will receive $670 million over the next 30 years through the lease with gFiber.
Next Week on XBOX: New Games for October 26 to 30
Next Week on XBOX: The Séance of Blake Manor, Mouthwashing, The Wolf Among Us Remastered, and more coming soon!
UK Board of Trustees approves joint venture with Signature HealthCARE
The University of Kentucky Board of Trustees today approved a joint venture between UK and Louisville-based Signature HealthCARE to develop and operate a 105-bed skilled nursing facility on UK’s Hamburg East campus in Lexington. The facility will expand access to skilled nursing care and help patients move from the hospital to the next stage of their recovery sooner.
(US)AI becomes GSA's first direct OneGov contract with a small business
The Maryland firm known for its Intelligent Computing Platform will offer significant discounts to government customers on software licenses and pilots through September 30, 2028.
Pope hope, that’s entertainment, and getting ahead in the CIA
Happy Friday friends, I want to start by just breathing for all of us a big long collective sigh of relief at the news this week that the pope’s doctors have basically blown the all clear for Leo’s health. Going from knowing nothing to him declaring to the world he needed surgery, to a cancer diagnosis, to bouncing out of the hospital in barely even days, to ringing the bell in less than two weeks is whiplash inducing. But in the best possible way. We are living in a world in which the Roman pontiff, by dint of history, biography and circumstance, is once more at the epicenter of global affairs. Not just conversations about religion, or Christian and post-Christian values, but the bleeding edge of the most pressing issues of human affairs. Think I am exaggerating a touch? Consider the images of the crowds who greeted Leo in Paris just weeks ago, and juxtapose them with the absolute photo negative scenes unfolding there recently. Ask yourself how many world leaders are talking about AI right now and directly citing the pope as they do so. Try to name a country who has had as many top-ranked diplomats in and out of both Russia and Ukraine in the last three years as the Vatican has in the last three months. It has been fascinating to watch Leo XIV emerge as not just a kind of pop culture reference point or totem to be cited (Francis was often name-checked this way) but as a kinetic force in global conversation. Given the state of things, we need global figures of gravitas and values, even better if they have real wisdom behind what they are saying. So news of Leo’s illness was, it seemed to me, a tremor with potentially Richter Scale implications. That not only has the worst not come to pass but instead we’ve had the best of outcomes announced is something to really be grateful for. Humanity, it seems to me, is entering one of its irregular but cyclical phases where the pace of change — technological, social, and geopolitical — outstrips the ability of previously settled norms and received wisdom to cope. Such periods – and I think the first decades of the last century were a similar such time – throw into question the viability of all kinds of institutions. And many of ours have been straining to breaking point for a few years now. The papacy has the power and the potential to be a steadying pole in all of this. That’s my hope, anyway. It’s a lot to freight the office with, though it is arguably its ultimate purpose from its founding, to be a steadying rock on which all that matters can be anchored. It’s also, of course, an intolerable weight of responsibility to place on a single man. But I am encouraged to have hope in – and for – Leo. The apostle whom he succeeds, after all, was famously unequal to some moments, failed some tests of faith, and resiled from taking the road which led ultimately to the circus on Vatican hill. Human frailty and limitations, of health, of character, of temper, can open us to Christ, whose strength is greatest in our weakness, so St. Paul learned. That gives me hope, and I am sure it consoles Leo, too. And so I will continue to pray for him. Because we need apostles of rock right now. Here’s the news. Subscribe The News The Dicastery for the Doctrine of the Faith issued yesterday a new document “Venite ad me: Considerations on the Transmission of the Faith in an Epochal Change.” It’s not a short document, and it is at pains to stress this isn’t a doctrinal note from the dicastery, either. Rather, it brings together reflections on an important issue from the Church around the world. Some of it I actually found really rather powerful. It is, however, 25,000, which is a lot for a busy reader to get through on a weekday. So, you can read our busy reader’s summary right here. — News broke yesterday of an Oct. 22 meeting of U.S. bishops with President Donald Trump. The meeting was organized by an official at the Heritage Foundation, according to several sources close to the meeting. Video of several U.S. bishops praying in the Oval Office over President Trump was posted on social media Thursday afternoon, first by White House Communications Advisor Margo Martin, and then by the official twitter.com account of the Archdiocese of Denver. The meeting has drawn sharp criticism because of its proximity to the upcoming midterm Congressional elections, in which Democrats are widely expected to win control of the House of Representatives, while control of the Senate remains closely contested. Sources close to the bishops’ conference told The Pillar that some USCCB senior officials were surprised by the existence of the meeting when video of it first emerged online. And a source close to conference president Archbishop Paul Coakley of Oklahoma City told The Pillar that the archbishop was “deeply frustrated” by the occasion of the meeting. An official conference spokesperson told The Pillar that the meeting was “not organized with or by the USCCB” and was “not affiliated with the conference.” You can read the whole story here. — The next National Eucharistic Congress will be held in Indianapolis in 2029, a return to the city that hosted the last gathering in 2024. You read it here first. By here, I don’t mean this newsletter, I mean at The Pillar. We broke the story this week. It’s a big deal, in as much as the last congress was a roaring success and the next installment has the potential to be a real focal point for evangelizing efforts in the coming years. Read all about it here. — As Pope Leo prepares for the longest trip of his pontificate, Church leaders in Uruguay say the pontiff will encounter a highly secularized culture, in a country with a very different Catholic history than many of its South American neighbors. The nation has not had a papal visit since 1988, and leaders who spoke with The Pillar say it has a dire need for evangelization, even amid the prospect of a small revival in faith. This is real reporting on the Church in the country, and frankly a story you simply are not going to be able to read anywhere else. Read the whole thing. — The Archdiocese of Detroit announced this week a plan that would see the vast majority of its parish priests reassigned next summer, amid a restructuring process expected to dramatically shrink the number of parishes in the archdiocese. Archbishop Edward Weisenburger said this week that the plan “asks much of our priests,” but is a “sacrifice they are making as brothers of one, unified presbyterate.” The thing is, as JD pointed out in an analysis yesterday, pastors of parishes have a legal right to stability in office, so the only way this kind of wholesale reassignment goes ahead is if all of the archdiocesan clergy agree to resign. That creates its own kind of legal issues, though, and re-raises longstanding questions about the effectiveness of canonical due process protections for priests when dealing with coercive exercises in authority. Read the whole thing here. — More than three months after the Dicastery for the Doctrine of the Faith issued its decree declaring the excommunication of the leadership of the Society of St. Pius X, questions remain about the full effects of the society’s schism. Specifically, the DDF’s July claim that marriages witnessed and confessions heard by SSPX priests are now invalid remains contested — and it emerged this week it appears that the Vatican’s own legal experts don’t agree. You can read my whole analysis of the situation and what it means here. All I would add is that the DDF’s undeveloped, some would say unsubstantiated, claim about the invalidity of some SSPX sacraments came in their July Explanatory Note on the schismatic consecrations by the society that month. It touches directly on both papal acts of governance — indeed it purports to nullify them — and the most intimate pastoral encounters possible in a parish setting. If there is one aspect of the Francis-era style of governance I would like the curia to finally cut out, root and branch, it would be these attempts to try to effect extraordinarily sensitive legislative acts via a note. — At least a dozen French bishops have spoken out following an eruption of violence on the country’s streets Oct. 17. Not surprisingly, they unanimously condemned the violence, but the length and content of their interventions varied significantly. Several sought to distinguish between the actions of rioters and what they suggested were the legitimate concerns of peaceful young protesters. Many also evoked Pope Leo XIV’s Sept. 25-28 visit to France, suggesting it offered a powerful counter-image to the scenes of looting and destruction. A number of bishops also stressed their solidarity with law enforcement officials who struggled to contain the disorder, as well as the owners of the roughly 3,000 damaged or looted businesses. What’s the background to the nationwide unrest that the French media calls “les violences du 17 octobre”? And what exactly are the bishops saying? Read all about it here. — A Polish bishop called for the firm defense of unborn children as well as compassion for their mothers this week, as the lower house of Poland’s parliament passed two bills seeking to liberalize the country’s abortion laws. The bill on decriminalizing assistance in an abortion passed by 217 votes to 213, while the abortion in cases of fetal abnormality bill passed by 233 to 203, thanks to the government’s majority in the lower house. Both bills will now move to the Polish Senate, the upper house of parliament, where the ruling coalition has a larger majority. The fetal abnormality bill is symbolically significant because if it became law, it would effectively overturn a 2020 ruling by Poland’s Constitutional Tribunal that a 1993 law permitting abortion for a severe and irreversible disability or a life-threatening incurable disease was unconstitutional. Read the whole story here. Subscribe **[The St. Paul Center App | Bible Study On-The-Go Read and understand the Bible with St. Paul Center’s new app! With today’s leading Catholic Scripture scholars as your guides, the St. Paul Center app empowers you to read the Bible](https://stpaulcenter.com/app?utm_source=pillar&utm_medium=email&utm_campaign=applaunch)** from the heart of the Church. Download the app for free at either the Apple or the Google app stores. https://stpaulcenter.com/app That’s entertainment I have written before about my deep and sincere reservations about the celebrity exorcist subculture which has taken root in American Catholicism. And, because I am very ill at ease with the entire thing, I try to keep a weather eye on the phenomenon without being drawn into the kind of online back-and-forth which these figures sometimes generate. Earlier this week, JD noted that one such celebrity exorcist type, Fr. Chad Ripperger, has undertaken, on the request of his bishop, a year’s fast from interviews and public speaking. I’m sure that will be salutary for him, if for no other reason than that receiving with docility requests from one’s rightful ecclesiastical superiors always comes with graces. Then a second thing happened this week which caught my eye. Apparently, another fixture in the celebrity exorcist world, Fr. Carlos Martins, has initiated a lawsuit against two lay men — apparently associates of Rippenger, though I am unclear in what way, exactly — for allegedly defaming him and his ministry on a podcast. It seems the suit was initiated nearly a year ago and is now pending. At issue, I read, is that the two men described Martins on a podcast as “not who he says he is” with regard to his exorcism ministry and that he “doesn’t know what he’s talking about.” These statements Martins considers to be false and defamatory and, his suit claims, “directly affected the sale and reception of [his] The Exorcist Files book that was newly released at the time these episodes aired.” I don’t want to get too into the weeds of the details here, but a couple of things struck me about all this.
There’s a Reason That Netflix’s Ad Business Has Underwhelmed
Somewhat lost in the company’s slew of firings and engagement warnings over the past few weeks was the fact that Netflix is scaling back its ad forecast for 2026 from $3 billion to $2.7 billion. That’s despite the fact that: CTV is growing by 14-15% this year This year saw a monster upfront Netflix is the biggest streamer out there this side of YouTube, and was the platform that for years brands were supposedly dying to be a part of In other words, that’s an alarming pull-back from Netflix. A Wall Street analyst I spoke with last week was blunt, calling Netflix’s ad business “disappointing.” To me, a red flag on the ad front is that Netflix has never revealed how many ad-supported subscribers it has. Because if I know anything about how big companies work, if they have a positive number that makes them look really good - they tend to share it. (How many subs does go90 have right now? We’re not saying just yet. How are ads going on ChatGPT? Oh, a billion run rate - I see). Yes, to date Netflix has shared some fuzzy ad numbers, such as the idea that the company’s ad tier ‘reaches’ 250 million users globally.’ Here’s why that figure gives me pause: a)they lead with global, and b) they don’t explain how they are calculated. (Are they based on average people in each room? Surveys of some kind?). Regardless, some insiders say that Netflix’s ad tier is scaling nicely - others not so much. Either way, one of Netflix’s biggest challenge on the ad front appears to have been its starting point. Remember, when Netflix launched ads in 2022, it had 73 million subs in the US and Canada. That’s 73 million people who were used to Netflix with zero ads. And when the ad product rolled out, the company clearly was going after new users - a limited pool of potential subscribers by default. That focus seems to have changed over time, as Netflix has tried to convert longtime subscribers to the ad tier. Historically Netflix subscribers are very sticky. But is the company’s low churn a problem? Not necessarily, according to Antenna data. Rather, Netflix’s consumer loyalty is a bit of a double-edged sword. “Netflix is the one streamer which actually has seen substantial “trade downs” but has much lower ‘win backs,’ said Antenna founder Jonathan Carson (win-backs being people who were on the ad-free plan, cancelled, then rejoined on the ad plan). “Netflix has lower churn and so has less opportunity to win back old subs with a lower cost plan option.” This all might explain why Netflix has been so slow to roll out all of these table stakes targeting options until just this week. It likely didn’t have enough users to carve up into various targets. etc. However, what really hit Netflix’s ad business was Amazon’s move a few years ago to turn on advertising for Prime Video by default. Suddenly the market was awash in premium inventory, and Netflix was playing catch-up on multiple fronts. Thus, the streaming giant appears to still be figuring out if if wants lead in ‘programmatic TV,’ or premium ‘upfront’ TV sales. “The CTV market now sorts into three businesses, and Netflix is not the leader of any of them,” wrote analyst Jack Myers. Ouch. So how does Netflix ratchet up its ads business? Get the next NFL package You’re gonna have to wait until 2030 unless one of the bigger media companies like Skydance opts out, but the easiest (not cheapest) way for Netflix to become a huge TV ads contender is to get one of the regular NFL packages, ideally Sunday afternoons. That way it can sell ads to its whole U.S. subs base overnight. Go FAST This one is risky, because to program a compelling FAST channel, you’d likely have to take some older Netflix exclusive shows and make them available for free to non-subscribers. But FASTs, for better or worse, are ad-inventory machines. Go full UGC I’m not sure I see this happening. There is something already off about Netflix carrying podcasts and shows for creators. The experience sticks out in what is such a produced, and generally non-communal environment. But Netflix could open up its platform by allowing creators to upload videos without having to be approved by the service. But that opens a whole other can of worms (policing brand safety, copyright infringement, overall quality). Make a huge RMN Deal I was going to suggest something crazy, such as ‘instead of buying Warner Brothers, Netflix should buy Target. But the company doesn’t want to be in the brick and mortar business. Yet for Netflix’s ad business to compete in an Amazon world, it needs to be able to connect ad exposures to shopping. What if, instead of letting Amazon target Netflix viewers with its DSP, Netflix inked a deal with Target, or even took control of Roundel, and created its version of the Amazon full-funnel for brands? Price us out. I hope they don’t do this, but Netflix’s price increases - while significant - haven’t been enough to push long-term customers out of the ad-free tier. But if they made those prices so prohibitive, it could push large swaths of consumers to trade down. Then again, that could also dent engagement - as binging becomes much less appealing once you bring ads into the equation. Or, they could just launch a bunch of hit shows and maybe everyone will quickly forget all this angst. More from Amazon unBoxed A few weeks ago, I recorded two podcasts live at Amazon’s unBoxed event in San Francisco. I was able to go really deep with several brand partners about how Amazon’s various data and ad products work - particularly the under appreciated Amazon Marketing Cloud. First, I talked with Laura Abadias Velilla, of the Amazon specialty agency Amerge, along with Amazon’s own Charlotte Maines, Vice President, Devices Content & Advertising, about how the two partners helped a very specific printer company Epson launch into a brand new category - high end projectors. It’s a great example of how brands connect audience data across platforms to make budget deployment decisions. Next, I chatted with Monks VP Head of Digital Investment for North America Tom Burchill about how the agency actually brought in data from Linkedin to help target B2B customers across various Amazon properties for the brand Quicken. Check it out: Check these out, or just listen:
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