SCROLL NEWS / DISCOVERY
Search headlines
Find the stories shaping the conversation.
Results for " Marketing " 666 found 🔀 AI-powered Shuffle
Rutgers Health study spotlights marketing of ultra-processed food in Newark
Rutgers study finds ultra-processed foods dominate Newark stores and kids’ menus, prompting parents to question marketing and nutrition.
Miami Marketing Leader Bruce Turkel Talks Branding, Business Growth, and Miami’s Evolution on “Localized Miami”
Hingham Schools Eye Business Curriculum Expansion as Class Size Concerns Mount
HINGHAM - March 23, 2026 - The Hingham School Committee moved to modernize its high school offerings Monday night, reviewing a comprehensive plan to expand the “small but mighty” Business Department while simultaneously grappling with data that places Hingham as an outlier in elementary class sizes. Director of Social Studies Andy Hoey presented a two-year program review that highlighted the department’s success in community partnerships but warned that high student demand is testing current staffing limits. Meanwhile, committee Chair Jen Benham presented independent research showing Hingham is the only benchmark district with second-grade classes hitting a 25-student cap, sparking a directive for the Policy Subcommittee to review class-size standards. Editors note: South Shore News is going paid in April, subscribe now to make sure you don’t miss a story. Reach out for group or organizational pricing. Subscribe The Full Story The meeting opened with a look into the future of Hingham High School’s (HHS) curriculum. Andy Hoey, who oversees the Business Department, presented the first formal program review for the department since 2009. [15:09] Hoey characterized the department as a vital elective hub that currently serves between 14% and 27% of the HHS student body in any given year. [31:31] “We are very proud of our business department here at Hingham High School... while we’re very proud of it, we are always striving to make improvements and enhancements.” [15:55] — Andy Hoey, Director of Social Studies A key highlight of the presentation was the announcement of a new AP Business with Personal Finance course launching next year, pending enrollment. [20:08] The review team found that while the program is “well-aligned” to national standards, it remains a high-school-only offering. Hoey outlined an action plan to explore “vertical articulation,” potentially introducing business or financial literacy units at the middle school level to fill a “gap” identified between fifth and eighth grade. [41:48] However, the department faces “smoke and mirrors” regarding student GPA, according to Hoey. Currently, most business courses are “unleveled” and do not count toward a student’s GPA, which survey data suggests may deter some students from enrolling. [28:15] The committee discussed the possibility of offering Honors or College Prep (CP) credit for advanced courses, such as investing or marketing, to better reflect their academic rigor. [38:27] The discussion took a sharp turn toward elementary education during an enrollment update. Superintendent Dr. Katie Roberts noted a net gain of four students mid-year, but it was Jen Benham’s “rabbit hole” data analysis that caught the committee’s attention. [50:35] Benham researched 13 benchmark towns—representing 34 elementary schools—and found that Hingham was the only district with a second-grade section reaching 25 students this year. [51:36] Benham’s findings suggested that while many districts lack formal class-size policies, Hingham’s current cap of 25 for second grade may be too high. “I think if we could at least have 23 at a cap for grade two,” Benham suggested, noting the importance of that grade level for literacy development. [53:09], [54:55] Dr. Roberts cautioned that smaller classes require more staff, which is a significant hurdle following a budget season where nine general education positions were cut across the district. [55:56] The committee also finalized the 2025 Town Report, which was updated to be more “student-centered” and highlight staff early in the document. [11:12] Additionally, a series of food service policies were approved to align with Massachusetts’ universal free school meal mandate, including new protocols for meal modifications due to allergies or religious needs. [59:23] Share Why It Matters The meeting underscored a tension between Hingham’s desire to offer elite, specialized programming and the foundational pressure of class sizes. The expansion of the Business Department—including potential Microsoft certifications and AP courses—aims to prepare students for a “real world” where credit scores and financial literacy are paramount. [46:20] However, the revelation that Hingham’s second-grade classes are larger than those in all neighboring benchmark towns suggests a potential strain on early education that could impact long-term student performance if not addressed by the Policy Subcommittee. Official Minutes & Data Key Motions & Votes Motion: To approve the Hingham Public Schools 2025 Town Report. [13:16] Vote: Unanimous (7-0) ([01:13:28]) Motion: To approve the Memorandum of Agreement (MOA) for summer counselor work regarding course placement. [57:33] Vote: Unanimous (7-0) ([57:50]) Motion: To approve Policy EFBA (School Food and Nutrition/Meal Modifications). [01:00:32] Vote: Unanimous (7-0) ([01:00:44]) Motion: To approve Policy EFC (Universal Free School Meals). [01:00:54] Vote: Unanimous (7-0) ([01:01:07]) Public Comment No members of the public spoke during the meeting or via the remote link. [01:02:30] What’s Next The Policy Subcommittee will take up the review of elementary class-size caps over the next year to determine if the Grade 2 limit should be lowered from 25 to 23. [52:18] The Business Department will monitor enrollment for the new AP Business course and continue exploring dual-enrollment partnerships with Quincy College. [38:13] Source Video: Harbor Media South Shore News is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Subscribe
Former Nintendo marketing lead says Nintendo will be “absolutely furious” about recent leak
Former Nintendo marketing lead Kit Ellis has commented on the leak from NatetheHate where Nate stated in a video that the iconic The Legend of Zelda: Ocarina of Time is being remade and that the Kyoto…
Business groups warn Maine data privacy proposal could raise marketing costs, hurt growth
The Maine State Chamber of Commerce is urging CEOs and senior executives across the state to join its opposition.
San Antonio eyes ‘City of Science’ future as bioscience sector looks to scale
San Antonio must boost bioscience marketing, investment and workforce to compete with biotech hubs like Dallas and Houston, leaders say.
UAH Professor’s Research Challenges Traditional Marketing Strategies
In a crowded digital marketplace where brands compete for attention across social media, search engines and streaming platforms, one marketing approach may
Apple hires ex-Google executive to head AI marketing amid push to improve Siri
SAN FRANCISCO, March 27 (Reuters) - Apple on Friday said it has hired Lilian Rincon, who previously spent nearly a decade at Google overseeing its shopping and assistant products, as the vice
Apple hires veteran Google VP to lead AI product marketing
Apple has hired Google VP Lilian Rincon as its new vice president of Product Marketing for AI, the company tells...
Apple hires ex-Google executive to head AI marketing amid push to improve Siri
Apple on Friday said it has hired Lilian Rincon, who previously spent nearly a decade at Google overseeing its shopping and assistant products, as the vice president of product marketing for artificial intelligence, reporting to its marketing chief Greg “Joz” Joswiak.
Apple hires ex-Google executive to head AI marketing amid push to improve Siri
SAN FRANCISCO, March 27 (Reuters) - Apple on Friday said it has hired Lilian Rincon, who previously spent nearly a decade at Google overseeing its shopping and assistant products, as the vice
Microsoft Gaming Chief Asha Sharma Killed 'This Is An Xbox' Campaign as It 'Didn't Feel Like Xbox'
Microsoft has confirmed that its new gaming boss Asha Sharma personally killed the company's controversial "This is an Xbox" marketing campaign — because, ironically, "it didn't feel like Xbox."
Why did Microsoft end 'This is an Xbox' marketing? Microsoft responds — "It didn't feel like Xbox."
Microsoft's controversial Xbox marketing campaign "This is an Xbox" was almost immediately ended after new CEO Asha Sharma came on board. Here's why.
Studying human-robot interaction, CWRU researcher explores tech-enabled mental health support | CWRU Newsroom | Case Western Reserve University
Editor’s note: Jasmine Vo, the author of this story, is a student employee in the University Marketing and Communications department. She is a fourt...
Fresno State changes its sports marketing model after decades
Fresno State Athletics announced the launch of Bulldog Sports Enterprises, a locally based multimedia rights and corporate agency, marking a major change in how the program approaches revenue generation and business operations, the athletic department
Obelisk Infotech Launches AI-Driven SEO Automation to Help Businesses Scale Digital Growth
PUNJAB, INDIA / ACCESS Newswire / March 25, 2026 / As more businesses move online and competition across digital channels continues to grow, the need for smarter and more scalable marketing strategies has become increasingly important. Obelisk Infotech, ...
Leveraging storytelling in politics
Community college marketing and communications staff play a key role in providing the visuals and storytelling in a college's efforts to educate and influence lawmakers and other stakeholders. That...
Marathon has sold 1.2M copies across Steam, PS5, and Xbox
Alinea Analytics estimates show that Marathon has generated gross revenues of $55M via 1.2M copies sold on Steam, PS5, and Xbox: Looking at the split between Steam, PS5, and Xbox, Steam is clearly the main platform for Marathon, accounting for a little under 70% of the audience (800K copies sold). Meanwhile, PS5 takes about 19% (217K) and Xbox (including console, PC, and cloud) accounts for a bit over 11% or 133K. Marathon is technically a first-party Sony title, so seeing the home console struggle to break 20% of the volume is a notable data point for the ongoing platform-agnostic debate. PlayStation Studios online games will almost certainly continue being multiplatform (despite Sony reportedly pulling back on PC releases). Subscribe for free to get the most accurate games estimates in your inbox twice a week 🫶 Subscribe As for Marathon, the consensus among hardcore players who pushed through the awkward onboarding phase – myself included – is that it’s fantastic. The gunplay, aesthetic, and presentation are among the best in the shooter genre. A great game doesn’t always equal an immediate hit, though, as shown by our estimates. Things are looking lukewarm right now. But this might be one of those marathon-not-a-sprint situations. Had to, didn’t I? Why wasn’t Marathon a hit on the same level as Arc Raiders? One topic that came up in a lot of conversations at GDC this year was why Marathon hasn’t hit the same stratosphere as Arc Raiders. On paper, they’re both extraction shooters, and Marathon has the Bungie pedigree – the house that built the gold standard for gunplay in Halo and Destiny. Marathon’s neon-futuristic aesthetic also distinguishes itself from the gritty realism of Tarkov or the post-apocalyptic hope of ARC Raiders. But vibes can only get you so far for first impressions if the onboarding feels like a brick wall. Marathon is a sweaty PvP-focused experience with a first-time user experience and UI that I can only describe as dreadful. Players are dropped into a complex ecosystem where the UI, though visually striking, is functionally uninformative, forcing users to manually hover over nondescript, identical icons just to identify basic gear or weapon mods. This lack of clarity is compounded by punishing mechanics like a severe heat gauge for movement and a scarcity of vital resources, all without a clear tutorial or a low-stakes mode to learn the ropes. Most people – even top streamers and veteran shooter players – have no idea what’s going on in Marathon at first. Arc is on the complete other end of the spectrum. As we covered here and here, Arc Raiders offers a more collaborative, approachable loop where players often work together toward shared goals. And the objectives are instantly clear. To many players, this contrast only emphasised Marathon’s issues, especially during the testing period. Players understand the Arc Raiders loop within 30 minutes, while Marathon acts as a massive filter, chewing up newcomers and spitting them out before they can experience the depth of Bungie’s signature gunplay. What I’m getting at here is that the poor first-time user experience of Marathon’s Server Slam likely stifled launch sales, while the opposite was true for Arc. Let’s look at the pre-launch copies sold for each game during their respective Server Slams (launch-aligned) : Looking at the trajectory: Arc Raiders saw a massive 80% jump in copies sold during its three-day Server Slam (day -13 to -11). Players jumped in, realised the water was fine, and immediately opened their wallets. Marathon, meanwhile, saw a 49% increase in the four days following its Slam (Day -7 to -3). At the time of each game’s respective launch, Arc Raiders had nearly double the Steam footprint of Marathon – and word of mouth only continued to grow. Bungie could have had more time to fix the onboarding process had the beta happened earlier. But Marathon launched three days after the beta finished. These factors limited the launch sales quite a bit, I reckon. Marathon has found a niche audience, though Despite the friction-heavy start, the data suggests that those who survived Marathon’s onboarding are loving life. We’ve been tracking cross-platform DAUs, and while there’s the expected post-launch leakage, many players are sticking with it. After peaking at 478K total DAUs on its first Saturday, Marathon has settled into a respectable rhythm, holding 345K DAUs as of yesterday and averaging 380K DAUs across the weekend. Steam continues to do the heavy lifting here, consistently accounting for the lion’s share of the daily players. Players have been putting in the hours, too: On Steam, Marathon’s average playtime has climbed to 27.8 hours, significantly outpacing the console averages on PS5 (16.5h) and Xbox (17.3h). Even more telling than the averages: 22% of the Steam audience has surged past the 50-hour mark, and nearly 7% have already logged over 100 hours. Subscribe for free to get the most accurate games estimates in your inbox twice a week 🫶 Subscribe This data suggests that once the Bungie magic clicks, it hooks players deeper than the average extraction shooter. There’s also started to be a shift in the game’s discourse. Marathon launched as one of those games that’s cool to hate. But as Marathon’s 100-hour club grows, we’re seeing conversations around its mechanical merit outweigh the negativity. Several high-profile creators, who were initially vocal critics, have spent the last week coming around on the mechanical depth of the endgame. It’s a subtle but positive signal; the hate train is losing steam, and a new narrative about the game is emerging. Bungie faithfuls unite Another interesting metric in Marathon’s first few weeks is who, exactly, is playing. Bungie leans heavily on its prestige as the “makers of Halo and Destiny,” in its marketing, and that message has clearly hit the mark. On Steam, the gravity (hammer) of Bungie’s previous work is unavoidable. A staggering 78.2% of Marathon players also played Destiny 2. The trend carries across other platforms, with 74.2% of PS5 players and 82.7% of Xbox players also having played Destiny 2. The Halo legacy lives on, it seems. More on that in a bit. While Destiny 2 went free to play, these numbers still represent a high-intent migration of a fanbase that trusts Bungie’s specific brand of kinetic gunplay and cryptic world-building. The Xbox data adds another layer of legacy. About 85.7% of Marathon players on Xbox have played Halo Infinite, while over half of the Steam audience has spent time in Halo Infinite and 36.1% in the Master Chief Collection (a paid collection of the old Bungie-made legacy games). Interestingly, we see a 55.9% overlap with ARC Raiders on Steam. Overlap is even higher there on PlayStation (60.5%) and Xbox (66.5%). And there’s also significant crossover with Helldivers 2 on all platforms, too. Subscribe for free to get the most accurate games estimates in your inbox twice a week 🫶 Subscribe Bungie has found some of its fans with Marathon, and the challenge now is keeping this engaged in a high-stakes PvP environment when they’ve spent the last decade primarily enjoying the power fantasies of PvE. On that note… Go the full 26 miles? Or cut and run? Time for some could’ve, should’ve, would’ve. These things would have improved Marathon’s performance at launch: A more robust onboarding process, perhaps in the form of a short single-player/PvE campaign. We know Bungie fans love this stuff. A traditional arena-based mode akin to Destiny’s Crucible could have been a bridge for the cautious players who’d have been otherwise deterred by the Server Slam. It’s also a great palate cleanser after getting merked. Introducing a dedicated PvE environment would have similarly diversified the conversation and lowered the barrier for the Bungie faithful who found the pure PvP extraction loop too abrasive. PvE is safer than PvP these days. There’s an argument that a thin PvE mode would have just felt like a budget Destiny, potentially hurting the brand more. But given how dire the FTUE is, I think it would have been a net positive. Any kind of tutorialised loop that demystifies the stakes, really. While there is merit in a studio sticking firmly to a singular creative vision, and going all in on the hardcore extraction loop. Less forgiving is the technical reality is that the user interface and first-time user experience (FTUE) were not at a commercial standard for launch. Subscribe for free to get the most accurate games estimates in your inbox twice a week 🫶 Subscribe In a landscape where player time is oversaturated and the most contested currency, a flawed FTUE is a critical failure point. But it’s not all doom and gloom, as Marathon has an incredible, unique gameplay loop, suggesting that financial success is still attainable if Bungie can pivot effectively. Bungie and PlayStation now face a difficult strategic crossroads, though – one within a challenging games market. They could: Double down on Marathon with a long-term Rainbow Six Siege- or No Man’s Sky-style recovery plan, which is something I heard Last Stand Media’s Chris Maldonado mention last week. While this could be a sunk-cost fallacy in action, it could eventually yield the audience the game’s mechanical depth deserves. Shift focus toward the inevitable Destiny 3 or another project, mitigating the escalating opportunity cost and cutting their losses, so to speak. Doing both is an expensive proposition, given the high overhead and burn rate of operating out of Bellevue, Washington. With Sony recently demonstrating a lower threshold for underperforming studios and projects, the margin for error has vanished. Whatever happens, the next six months will determine whether Marathon becomes a cornerstone of Sony’s live-service portfolio or a cautionary tale of vision exceeding accessibility. I’m hoping it’s the former, because Marathon rocks. As always, hit subscribe to get updates on Marathon and other relevant games. Subscribe Want to get your hands on our data for yourself – for free? We’re offering a free trial of our platform for games companies. Send us a message here, or reply to this email, and we’ll set you up. The last word Reply to this email – or reach out here – if you have any feedback for the newsletter – or want to request a game for us to cover. [Alinea Analytics boasts the most accurate PC and console estimates in the business. Game makers use our platform to understand their audience, keep an eye on the competition, monitor sales trends, and spot new opportunities. We equip game studios and financial institutions with accurate data and the confidence to make smarter, data-driven decisions. Want to talk about all things games market data? We’d love to chat!]
Marketing specialist by day also owns 2 professional art businesses
This week’s Up-and-Comer is Hannah Stromseth, a marketing specialist for Results Townsquare Media.
G7 Entertainment Marketing Launches Wild by G7 to Help Destinations Turn Culture Into Travel Demand
G7 Entertainment Marketing Launches Wild by G7 to Help Destinations Turn Culture Into Travel Demand...
G7 Entertainment Marketing Launches Wild by G7 to Help Destinations Turn Culture Into Travel Demand
New Venture Responds to Surging Demand for Experience-Driven Travel by Helping Destinations Create Cultural Moments that Drive Visitation, Economic Impact, and Brand Loyalty Wild by G7 is producing the Rendezvous Music Festival The Head and the Heart band performed at a past Rendezvous Music Festival in Jackson, Wyoming Wild by G7 Sizzle NASHVILLE, Tenn. and JACKSON, Wyo., March 24, 2026 (GLOBE NEWSWIRE) -- G7 Entertainment Marketing, the experiential and talent booking agency behind campaigns f
Pacers Sports & Entertainment launches retail media network
Pacers Sports & Entertainment has unveiled a novel retail media network --the kind normally reserved for an Amazon, Costco or PetSmart -- which widens its marketing footprint across the globe’s top 500 digital publishers through the data spine of Deloitte and the AI ad tech of Yieldmo.
The Core Entertainment Hires Sarah Pfeiffer As Head Of Marketing & Gabriella Pulley As Chief Of Staff
The Core Entertainment is continuing to scale its company, with the recent news of two new hires added to the leadership team. Sarah Pfeiffer has been named
Pfeiffer, Pulley Join The Core Entertainment Leadership Team.
The Core Entertainment has added Sarah Pfeiffer as Head of Marketing and Gabriella Pulley as Chief of Staff. Both will report to Co-Founders and Co-CEOs Simon Tikhman and Chief Zaruk
The Science Behind the $19 Million Colostrum Craze: Miracle Cure or Marketing Myth?
Colostrum supplements are exploding in popularity, fueled by celebrity endorsements and loose regulation. But what does the science actually say?
Reverb is all about values | Produced by Seattle Times Marketing
Employees stay because they feel trusted, supported and connected to meaningful work.
New dispute emerges around Subnautica 2’s early access release
Lawyers for the ousted—and now partially reinstated—leadership team of Unknown Worlds, the studio behind Subnautica 2, are crying foul over news that the game will be released into early access in May. The release announcement earlier this week was made improperly, potentially “damaging the game and sowing additional confusion among the Subnautica community,” the lawyers said in a letter sent on Tuesday to Vice Chancellor Lori Will of Delaware’s Court of Chancery. In their letter, the lawyers also floated the idea of asking Will to find Krafton in contempt of the court’s ruling. The letter was sent just one day after Will’s bombshell ruling that publisher Krafton had breached its contract with Unknown Worlds’ executive team, when it fired them last June. The new issue isn’t necessarily the May early access timeframe, but how the news was announced. The letter and Krafton’s response have not been previously reported. A quick recap of prior events: Subnautica 2 is an unreleased, underwater survival adventure and the most-wishlisted game on Steam. Last year, longtime Unknown Worlds CEO Ted Gill, along with studio co-founders Charlie Cleveland and Max McGuire, were fired by Krafton. They swiftly sued, saying the publisher had terminated them to avoid paying out up to $250 million in potential performance-based bonuses. The studio leaders had hoped to earn that with an early access release of the game, which Krafton had blocked. The publisher argued in court that Subnautica 2 wasn’t ready, which the ousted execs disputed. On Monday, Will ruled that Krafton had violated its contract, firing the execs to avoid the performance payouts, and that it had to reinstate Gill and give him full authority over any early access release for Subnautica 2. On Tuesday, IGN reported on a new memo issued that day to Unknown Worlds staff by Steve Papoutsis, the executive Krafton had put in charge of Unknown Worlds after the 2025 firings. In the note, Papoutsis said that Subnautica 2 had passed a key development milestone “last week” and that he and Krafton had determined the game “is ready for Early Access release in May.” This news appeared to catch the lawyers for Gill, Cleveland and McGuire by surprise. On Tuesday night, they sent a letter to Will expressing “serious concerns” about whether it would be possible to forge an agreement with Krafton consistent with the judge’s order. Papoutsis’ memo was a problem, they wrote. He didn’t have the authority to declare anything about Subnautica 2’s release. As of 9am ET on Monday, March 16, the effective date of Will’s order, Papoutsis wasn’t CEO of Unknown Worlds. Gill was. And, per Will’s order, only Gill could make Subnautica 2 release decisions. They continued: Krafton self-servingly announced the launch without any regard to its impact on the game, the team, or the community—let alone this Court’s Opinion. Announcing the release of a game is momentous, and it is typically accompanied by significant marketing activity, fanfare, and community coordination. And most importantly, the announcement is carefully designed to maximize excitement for the game. That entire process was supposed to be driven by Mr. Gill. However, in defiance of the Court’s Opinion, Krafton has now taken that away, further damaging the game and sowing additional confusion among the Subnautica community. The lawyers speculated that Krafton had “intentionally leaked” Papoutsis’ memo and then issued an official statement to confirm the leak. Game File is a reader-supported publication. My reporting is only possible through support from readers like you. To support my work, consider becoming a free or paid subscriber. Subscribe On Wednesday, lawyers for Krafton defended their client in their own letter to vice chancellor Will, saying nothing they did violated her order nor showed contempt: Papoutsis’s message was simply celebrating the UW employees’ efforts toward a past event: Krafton’s pre-Opinion determination that Subnautica 2 was ready for Early Access release. There was nothing improper about conveying the results of the milestone review or thanking the development team for their dedication and talent. They added that Gill could still make his own call about Subnautica 2’s release: In his role as CEO, Gill will be able to assess independently his views on the state of Subnautica 2 and the appropriate release schedule; nothing in Papoutsis’s message alters Gill’s authority or discretion. Vice chancellor Will has not responded to the letters and doesn’t necessarily have to. Both parties were previously ordered by Will to confer this week and submit a proposed judgment consistent with her ruling. The letter from Gill’s attorney’s this week doesn’t indicate whether he would or would not support a May release for Subnautica 2. But it could limit his options. And, if Gill’s lawyers are right, the lack of marketing fanfare around the leak of the May date could dull the launch of the game. Any harm to Subnautica 2’s launch is an extra sensitive issue given the context of the legal dispute: millions of dollars of payouts are on the line, tethered to the scale of the game’s initial performance. In her ruling on Monday, Will noted that there was obvious “bad blood” between Gill’s side and Krafton but that the two would need to work together: “They can—and must—act in good faith to navigate their remaining contractual relationship.” Item 2: A new kind of couch co-op game A highlight of GDC each year is the Alt.Ctrl showcase that features games played with extremely experimental controllers. Perusing this year’s offerings last Friday, I found a game controlled with giant scissors, another with big toothbrushes and one that amounted to dumpster diving. My favorite was Pivot, a co-op game about collectively maneuvering a couch. It was developed by students at the University of Utah’s masters of arts and engineering games program. Players lift and tilt the physical couch in order to control the position of a virtual one. That virtual one is moving through an obstacle course on-screen, while being pursued by a giant skull. Developer Nishant Verma told me at GDC that the couch is made of styrofoam (this became more evident as I watched!) and that the name was a riff on an episode of the sitcom Friends. Item 3: In brief… 🚫 Ubisoft is laying off more than 100 workers at its Red Storm studio, as the North Carolina location known for decades for its Tom Clancy games, ceases in-house game development, VGC reports. 👀 On Monday, Nvidia’s revealed its DLSS 5 AI-driven graphics technology that purports to improve game graphics… and it has been roasted about it by the media and the online gaming public for the remainder of the week. The tech changed the faces of characters in footage from Resident Evil Requiem, Hogwarts Legacy and EA Sports FC, drawing accusations of giving carefully art-directed games the generic look of AI “slop.” Nvidia CEO Jensen Huang had said on Monday that “DLSS 5 is the GPT moment for graphics—blending handcrafted rendering with generative AI to deliver a dramatic leap in visual realism while preserving the control artists need for creative expression.” By mid-week, Huang was telling Tom’s Hardware that the new tech’s critics were “completely wrong” because game-makers could still “fine-tune the generative AI” to suit their game’s aesthetics.
Keypoint Intelligence Launches Keypoint Engage, Delivering AI-Powered Business Execution as a Service
Keypoint Intelligence today announced the launch of Keypoint Intelligence Keypoint Engage, a new suite of AI-powered execution services designed to help organizations turn trusted industry operations intelligence into measurable business results across sales, marketing, and customer service.
Roanoke’s Berglund Center was built for the entertainment landscape of 1971. That world doesn’t exist today.
The lack of big shows or big games is not a failure of management or marketing, it’s simply a fundamental change in the entertainment market. Roanoke needs to keep that in mind as it contemplates a…
AlphaGraphics named a Top 100 Franchise for Women by Franchise Business Review
AlphaGraphics, a leading franchisor of printing and marketing solutions, announced today that it is one of only 100 franchise brands recognized by Franchise Business Review as a 2026 Top Franchise for Women.
TikTok's global consumer marketing head is out, part of job cuts
TikTok's consumer marketing lead Zuber Mohammed has left the company. He oversaw brand and creative marketing efforts.
Project SnowWork: The easiest way for business users to get work done
Today, we are announcing Project SnowWork (Research Preview), a new autonomous AI platform for business leaders and knowledge workers across finance, sales, marketing, operations and more designed to move beyond simple answers.
CEO Matt Upshaw Takes Ownership of Major Entertainment Marketing Agency Serino Coyne
The CEO of Serino Coyne, Matt Upshaw, has acquired ownership of the agency from its parent company. The agency will retain 100% of its executives, staff, and associates — and move into a new midtown office space.
NFL star Travis Kelce chosen as brand ambassador for Six Flags Entertainment Corporation
Six Flags says Travis Kelce will serve as a brand ambassador in 2026, supporting marketing efforts across its North America amusement parks
Successful Business Development Is All About Authenticity
Cravath and Debevoise’s former chief marketing officer, Deborah Farone, shares insights into business development from top women lawyers.
Apple Says 'Hello' With New Instagram Account
Apple is already on Instagram, where it primarily shares photos and videos for its Shot on iPhone campaign, but the company is expanding its horizons. Apple today launched another Instagram account called Hello Apple (@helloapple), where it will share company news, stories, product marketing, and more. The account will showcase how Apple products inspire creativity and help to make a difference in everyday lives, and it will highlight work from Apple's creator community.
Time to pay your last respects to Microsoft's "This is an Xbox" campaign, as it appears to have been killed off
Microsoft appears to have quietly removed its marketing campaign which proclaimed the Xbox was less of a console and more of a platform.
Trump’s War Lacks a Marketing Plan
Why does a president who loves selling not want to pitch this conflict?
Secret of Pittsburgh marketing firm: Getting the story right
In what is perhaps the most unlikely beginnings of a career, Russell Bynum started out by painting portraits of horses. He advertised in horse magazines...
The big business behind the Oscars red carpet, where fashion meets marketing
The gowns, the glitz and the glamour -- all of it part of the show before the show, as the streets outside the Dolby Theatre transform into the world's biggest runway for the Oscars.
The big business behind the Oscars red carpet, where fashion meets marketing
The gowns, the glitz and the glamour -- all of it part of the show before the show, as the streets outside the Dolby Theatre transform into the world's biggest runway for the Oscars.
The big business behind the Oscars red carpet, where fashion meets marketing
The gowns, the glitz and the glamour -- all of it part of the show before the show, as the streets outside the Dolby Theatre transform into the world's biggest runway for the Oscars.
Scoop: Mountaingate to sell Relevate Health
Relevate is part of a cadre of sponsor-backed marketing and engagement businesses that could be due for a trade.
MrBeast is exploring advertising and marketing services: trademarks
Top YouTuber MrBeast is looking to add advertising services to a growing number of ventures surrounding his media business.
How Willie Nelson’s THC beverage became an $80 million business in 1 year
Nelson's company is a joint venture with JuneShine Brands, which provides the sales, marketing, and distribution for Willie’s Remedy+.
Murray Mackenzie | The College of Business
Murray Mackenzie is a teaching professor of marketing & tourism management at The College of Business.
Can Collagen Really Improve Your Skin Health? What the Research Says
A recent review of clinical research suggests that collagen supplements may offer modest improvements in skin elasticity and hydration. There is little evidence to show that collagen can prevent or significantly reverse wrinkles, despite common marketing claims.
TikTok's global marketing lead is leaving
Sofia Hernandez, TikTok's global head of marketing and partnerships, is leaving the company.
KU Business announces 2026 Sutton Lecture with VML innovation leader Brian Yamada
The University of Kansas School of Business will host Brian Yamada, global chief innovation officer at VML, for the Walter S. Sutton Lecture at 5 p.m. April 8. His talk, “From Madison Avenue to Machine Learning: Business Ethics at the Speed of AI,” will explore the ethical questions emerging as artificial intelligence transforms marketing, technology and business.
Apple's Two New Studio Display Models Feature Different Chips
Apple's press release and marketing materials for the new Studio Display and Studio Display XDR models do not mention which chips are inside the monitors, but MacRumors has confirmed this information in the latest Studio Display firmware. The firmware reveals that the second-generation Studio Display is equipped with an A19 chip, while the Studio Display XDR has an A19 Pro chip, according to code reviewed by MacRumors contributor Aaron Perris.
7 Expert Steps To Launch Your Business And Protect Your Mental Health
Industry experts share 7 essential steps to launch a business—from funding and legal setup to marketing and protecting your mental health.
7 Expert Steps To Launch Your Business And Protect Your Mental Health
Industry experts share 7 essential steps to launch a business—from funding and legal setup to marketing and protecting your mental health.
"I'm sick of having to repeat myself" - Crimson Desert PR shuts down accusations it's "hiding" console footage ahead of immanent launch
Crimson Desert's marketing director is "sick of having to repeat" himself, as some express concern Pearl Abyss is "hiding" console footage of the upcoming game.
I became a solopreneur at 36. I use AI agents so don't need staff.
Justin Parnell was closing on a mortgage and expecting a baby when he quit his job as a vice president of marketing to launch his company. Now, he makes custom AI agents for businesses.
Small Business
This brand-new documentary series takes viewers inside small businesses to break down what they earn, what they spend, how they grow, and what it takes to stay profitable. We explore everything from payroll to marketing—all told through the voice of the business owner, as they show us the systems, challenges, and decisions that shape their bottom line.
College of Business Students Drive Real Impact Through Google Nonprofit Marketing Immersion Program
Experiential learning at Purdue University Northwest’s College of Business is intentionally embedded within the curriculum.
Old Town Albuquerque property owners weigh forming a Business Improvement District
Historic Old Town Association president J.J. Mancini says a BID — a mechanism through which property owners pool resources to fund services such as cleaning, maintenance, security and marketing — could take the historic neighborhood's goals and visions 'to the next level.'
Variety Announces 2026 Entertainment Marketing Summit Program Featuring Tina Knowles and Warner Bros. Motion Picture Group Co-Chair Pam Abdy
Variety has announced the first speakers for the 2026 Entertainment Marketing Summit, presented by Deloitte, on April 22 in Los Angeles, including Tina Knowles and Warner Bros Motion Picture Group co-...
Variety Announces 2026 Entertainment Marketing Summit Programming
The summit on April 22, presented by Deloitte, will feature keynotes with Tina Knowles and Warner Bros. Motion Picture Group Co-Chair Pam Abdy
Variety Announces 2026 Entertainment Marketing Summit Program Featuring Tina Knowles and Warner Bros. Motion Picture Group Co-Chair Pam Abdy
Variety has announced the first speakers for the 2026 Entertainment Marketing Summit, presented by Deloitte, on April 22 in Los Angeles, including Tina Knowles and Warner Bros Motion Picture Group co-...
Boulder County students share science knowledge at regional fair
Nederland Middle/Senior High junior Amika Begin turned her interest in sports marketing into a science project, investigating if social media engagement is an important factor in getting the deals …
Fear not money stops cattle business success dreams
Doug's Market Intel: Marketing expert reveals why fear, not capital, prevents ranching success.
Lakers hire Dodgers exe to replace longtime president of business...
The Los Angeles Lakers have hired Lon Rosen as president of business operations, who served as the Dodgers' executive vice president and chief marketing officer since 2012.
Introducing CMO Insider — your guide to the future of marketing
Business Insider is launching CMO Insider, a new weekly newsletter delivering a candid look at the forces reshaping marketing.
Cosm Expands its Leadership Team to Scale Its Sports and Entertainment Division
Cosm announces the appointment of two new leaders – Jeff Hughes (President, Sports and Entertainment) and Rob Laycock (Vice President, Head of Venues Marketing) – to scale its sports and...
Mays Business School Launches Center for Applied Entrepreneurship and Innovation - Mays Business School News
Levi Belnap, Executive Director, Center for Applied Entrepreneurship and Innovation. Photo by Hiroko Sumikura (Mays Business School Marketing & Communication) As the Texas economy rapidly grows, Texas A&M University’s Mays Business School
Tesla dodges California license suspension after dropping misleading 'autopilot' marketing terms
Tesla avoids California license suspension after stopping "autopilot" use in marketing following state DMV order over misleading advertising practices.
Kiwanis Ogeechee Fair Committee secures new entertainment, earns state recognition at regional convention
Members of the Kiwanis Ogeechee Fair Committee attended the Georgia/South Carolina Association of Fairs Annual Convention earlier this month, where they secured new entertainment acts for the 64th annual fair and participated in industry seminars. During the event, Miss Kiwanis Ogeechee Fair Mel Smith earned Third Runner-Up honors in the regional pageant, and the Kiwanis Ogeechee Fair received the Georgia Fairs Association Marketing Award for its digital outreach efforts.
Mayor Mamdani launches $1M Coney Island Business Improvement District
The city says a new BID will boost sanitation, marketing and economic activity before summer 2026.
Android Find Hub trackers continue to ignore UWB
One of the key marketing points of the Apple AirTag is “Precision Finding,” which shows you the precise location of...
Wendy’s takes sharp U-turn back to its core business
The chain’s same-store sales fell 11.3% in Q4 as executives embark upon a turnaround plan focused on menu, marketing, and operations
McDonald’s finds winning recipe in value meal deals as diners return
McDonald’s said discounted bundles and marketing promotions lifted U.S. traffic in the fourth quarter, driving higher sales and helping the company top Wall Street expectations.
Publicis weds creator, sports marketing for new Influential Sports unit
The move is designed to help brands connect with sports fans at scale and measure creator-driven programs with greater speed and accuracy.
Building Her Business While Earning Her Degrees
Makenzie is building a real estate business while earning dual degrees in marketing and management at Marshall University. Learn how hometown roots, faith and entrepreneurial drive shaped her journey.
Salesforce cuts jobs amid executive changes
Salesforce trims staff in marketing, product, and data teams, affecting fewer than 1,000 roles. The company recently had a leadership overhaul.
Partners in Care
Treating kids like 5-year-old Audrey with complex and rare conditions requires coordinated, multidisciplinary expertise. Stanford Medicine Children's Health delivers it as one unified team.
Experts Warn: The Dangerous Blur Between Science and Wellness in Mental Health Bestsellers
A marketplace where labels blur In many bookstores, titles rooted in clinical science sit inches from glossy self-help guides promising instant serenity. That proximity can make rigorous research look interchangeable with lifestyle advice, especially when everything shares the same bright displays. Readers encounter a single aisle labeled “psychology,” even when the content ranges from peer-reviewed evidence to spiritual rituals. The result is a subtle but pervasive blur, turning a complex health landscape into a grab-bag of mixed claims. Why the shelves can mislead Retail categories are built for convenience, not for methodological clarity or clinical accuracy. When “development personal” or “wellness” becomes the default bin, evidence-based psychology competes with coaching manifestos and mystical manuals. The visual language of covers—calming color palettes, confident subtitles, glowing endorsements—flattens the distinction between randomized trials and anecdotal wisdom. In that aesthetic harmony, a guide on cognitive behavioral therapy may appear no more “serious” than a book on moon manifestation. The stakes for readers and patients Confusion carries real risks, including delayed care when people self-treat serious symptoms with untested routines. Vulnerable readers—facing depression, trauma, or anxiety—may be swayed by charismatic voices over careful data. Some messages frame recovery as pure willpower, which can amplify shame when symptoms persist despite effort. Others overpromise universal solutions, ignoring cultural context, diagnostic nuance, and comorbidity. “Shelving is not neutral; it shapes beliefs, expectations, and choices.” What professionals and retailers are asking Clinicians and public-health experts argue for clear, readable signage that separates science-based mental health from broader wellness. Books by licensed psychiatrists or psychologists that cite peer-reviewed studies could be grouped under “Evidence-Based Mental Health.” Adjacent space might host reflective memoirs, coaching workbooks, or contemplative philosophy—valuable in their way, but clearly labeled as non-clinical guidance. Booksellers emphasize their dual role as cultural curators and commercial actors, noting they respond to demand while striving for quality standards. How clarity could look and feel The goal is not to police ideas, but to help readers navigate with confidence. Transparent categorization respects reader autonomy while lifting the signal of credible practice. Clear tags—such as “scientific references,” “clinical overview,” or “personal narrative”—can work like map legends, turning a maze into a route. And when a book blends modes, hybrid labels can acknowledge both insight and limitation. A practical checklist for choosing wisely Check the author’s credentials: clinical license, academic affiliation, or relevant training. Scan the references: citations to peer-reviewed journals or reputable guidelines. Look for scope limits: clear statements about who the book is and isn’t for, and when to seek care. Seek methods, not miracles: approaches tested across diverse groups, with measurable outcomes. Watch the language: be wary of absolute claims, stigmatizing tones, or one-size-fits-all promises. Cross-verify with trusted bodies: national psychology associations or public-health agencies. The publisher’s responsibility Publishers can raise the bar by standardizing disclosure on methods, sample sizes, and limitations. Editorial policies could require conflict-of-interest statements, transparent citations, and plain-language summaries of evidence. Marketing should avoid medicalized framing for books that lack clinical validation, even when sales incentives press for bold claims. When a manuscript mixes reflection with research, honest jacket copy can prevent false equivalence. Coexisting without confusion Wellness writing can offer genuine comfort, perspective, and daily habits that support well-being. Scientific texts can provide structured tools, validated therapies, and realistic expectations for progress. The aim is to let these strands coexist, while giving readers the navigational cues to tell them apart. With clearer shelves, informed labels, and modest design tweaks, we can protect reader trust—and keep the aisle both inviting and intelligent.
Game On: How Betting Became the Most Powerful Player in Sports
Koo Yul Kim, a researcher at UNC, shares insights into the marketing, impacts and future of sports betting platforms.
The Academy Gets Back Into the Content Business, Led by a Familiar Face
The Academy has created Academy Studios, which will produce its digital projects and initiatives, and will be led by Jennifer Davidson, now its Chief Marketing, Communications, and Content Officer.
Best AI Marketing Agency (2026): Nicely Network Recognized for Impactful AI-SEO Campaigns by Better Business Advice
Nicely Network has been named the Best AI-SEO Marketing Agency for 2026 by Better Business Advice, recognizing the agency's leadership in AI-SEO, organic Reddit marketing, and large-scale AI visibility campaigns for global brands.
GTA 6 Marketing Will Kick Off This Summer, as Take-Two Confidently Reaffirms November Release Date
Grand Theft Auto VI's November 19, 2026 release date is drawing nearer, and Take-Two Interactive is starting to sound more confident than ever that this time, it's really happening. So confident, in fact, it's announced that Rockstar will be spinning up its marketing beats this summer.
IndyCar tabs Monumental Sports & Entertainment as marketing, hospitality agency for Freedom 250 GP
Monumental Sports & Entertainment has been signed to “serve as the official marketing, sponsorships and corporate hospitality sales agency” for the Freedom 250 Grand Prix of Washington D.C., according to the IndyCar Series. MSE owns the Washington Wizards NBA team, the Washington Mystics WNBA team, the Washington Capitals NHL team,...
Maryland Companies Celebrate Global Collaborations, Industry Honors and Local Partnerships
The Maryland Marketing Partnership, which helps drive Maryland's branding and marketing efforts to attract businesses, create jobs, and grow the state's economy, today shared a summary of the latest news from companies and organizations that invest in the partnership. "Maryland's marketing partners are starting the year with major investments in our state's workforce and economy," said Harry Coker Jr., Secretary for the Maryland Department of Commerce. "From clean energy to biopharma to higher education to commercial real estate, these investments are helping us build a stronger and more competitive Maryland economy." BGE , Maryland's largest natural gas and electric utility, along with the Exelon Foundation , announced a $250,000 grant for Civic Works' Baltimore Shines solar initiative to support solar installations for 30 homes in Baltimore. According to Civic Works, homeowners will receive free rooftop solar installations, adding clean energy to the grid and generating more than
The Supper Club turns Tuesday into an interactive night of dining and entertainment
The Supper Club is transforming Tuesdays into an intimate, after-dark experience where chef-driven cuisine meets live music, illusion and interactive performance – designed to surprise and delight.
Intel sets a 7467 MT/s+ memory requirement for Panther Lake Arc B-series iGPU branding, slower configs show up as “Intel Graphics”
Intel Arc Xe3 B-Series won't appear with its full marketing name, unless laptop has memory meeting the standard Intel appears to be tying Panther Lake
Galaxy S26 Ultra’s Marketing Material Leaks Out, Showing The Flagship In An Absolutely Stunning Cobalt Violet Paint Job
A reliable leaker has shared the marketing material of the Galaxy S26 Ultra, showing Samsung’s top-end flagship in a gorgeous Cobalt Violet color
How Thoughtful Experience Design Leads to Better Business Outcomes
See how CG Infinity’s Salesforce Practice delivers scalable, integrated Marketing Cloud solutions that turn platform capabilities into real business outcomes.
SkyLake Adventures teams with Butler Institute for Sports and Entertainment
Under the partnership, Butler University students will receive real-life experience in hospitality and entertainment, and real-life experiences and practical skills in marketing, social media and communications.
The Next Era of Sports and Entertainment Technology: Info-Tech Research Group Partners With SEAT to Advance Innovation and Digital Excellence Across Industry
Info-Tech Research Group, a global leader in IT research and advisory, has announced a new partnership with SEAT, the Sports & Entertainment Alliance in Technology, to empower technology, marketing, and operations executives across the global sports and entertainment industry. The collaboration will bring Info-Tech's expertise to SEAT's influential community of North American entertainment venues, sports teams, and league leaders who are driving innovation in fan engagement, digital experience,
AI made marketing faster but brands struggle to keep up
New research shows AI boosted content speed, but slow approvals and burnout keep marketing teams from seizing cultural moments.
U.S. News Ranks Mays Online Graduate Business Programs Among the Nation’s Best - Mays Business School News
Scenes of students at Mays Business School on Thursday, May 29, 2025, in College Station, Texas. (Laura McKenzie/Texas A&M University Division of Marketing & Communications) Texas A&M University’s Mays Business School has
In downtown Wilmington, Live Oak shutting down inclusive small business center
Live Oak Bank is turning Channel off. Described by Live Oak as an inclusive small business center, Channel opened in November 2021 to serve as a free resource for small business owners, helping numerous minority-owned and other small businesses from its headquarters downtown at 106 Market St. "After careful consideration, we’ve decided to bring Channel ... to a close at the end of this month. Live Oak determined that the needs of Wilmington’s small business community have evolved. Since Channel opened, the local small business ecosystem has grown significantly, with many strong organizations now offering education, technical assistance and community programming for entrepreneurs," stated Claire Parker, managing director of corporate communications for Live Oak Bank, in an email Monday. "With those resources firmly in place, Live Oak is refocusing on what we do best – providing banking and financing solutions that help small businesses grow and thrive." Channel's demise also resulted in the elimination of two positions – those of Channel's director, Chakema Clinton-Quintana, and Atiba Johnson, the certified professional business advisor (CPBA) at Channel. On Monday, Clinton-Quintana, who was elected to the Wilmington City Council in November, said of her immediate plans after Channel: "I will continue my work serving the public while I look for other full-time opportunities." She said Channel "served over 1,000 small business owners in the greater Wilmington area, as well as some of the surrounding areas, such as Brunswick and Pender. A lot of folks had reached out to us needing those resources because they were free, and we were able to assist them in that capacity." Johnson said he will be devoting his time to the Wilmington Minority Chamber of Commerce, which is not affiliated with the Greater Wilmington Chamber of Commerce. The minority chamber is celebrating its launch from 5 to 8 p.m. Tuesday at the Wilmington Sportsman Club, 1111 Castle St., Wilmington. Johnson, the founder and executive director of the new chamber, said about 50 businesses are on board to join the Wilmington Minority Chamber of Commerce. According to a news release, the new chamber "was established to foster growth, networking, and advocacy for underrepresented business owners. By providing essential resources and community engagement, the chamber aims to build a more inclusive and prosperous local economy." Johnson said the creation of the new chamber is in response to "lapses in funding, education, advocacy for minority businesses...Some of the things that are going on now just don't reach all the way down to those businesses." For Lynne Jones, owner of LJ Design Studio LLC, the loss of Channel also means a reduction in income. She had contracted with Channel to run the center's social media and to provide some marketing for small business owners. "It's pretty disappointing to hear that it is closing...it was a place to connect with other small business owners and collaborate. It was like a family for those of us who were there. If you had issues or things that you needed to talk through concerning your business, there was always someone there that you could sit down with and talk things through, recalibrate, and they set you off on your way to make that pivot and move in a different direction," Jones said Monday. She said she worked with many Channel participants creating their websites and will miss seeing the joy on their faces when those websites were up and running. Dawn McDowell, owner of Creatively Covered Co. LLC, credits Channel with helping her business grow and regrow after her social media pages were hacked and shut down in 2023. "Channel was a great resource for small businesses, for women-owned businesses, for minority-owned businesses; they provided a lot of assistance, especially when you needed it," McDowell said. "If it wasn't for Channel, I don't know if I'd be where I am now, in my business, and regrowing my business and even finding out about some of the certifications and things that were out there for small businesses that I just didn't know about ... because there was no one really sharing that information for small businesses, for minority- and women-owned businesses in particular." Parker said shutting down Channel was not part of an overall cost-cutting plan. She stated in the email, "Live Oak’s commitment to Wilmington remains strong. We are continuing to support entrepreneurs by focusing our efforts where we deliver the greatest value – through specialized banking and financing solutions aligned with our mission to be America’s small business bank." As for Channel's downtown office, Live Oak had leased the 5,000-square-foot space above Seabird restaurant in 2021. The bank’s lease for the office is up in March, Parker said.
Cornerstone Energy Park names Director of Business Development and Marketing to help advance responsible development
For more than 70 years, Cornerstone Chemical Company, LLC has been a proud community partner in Jefferson Parish. Today, as the company advances a long-term vision centered on modernization, sustainability
Gmail Glitch Appears to Break Email Filtering, Tabbed Inboxes
Marketing emails that should appear in the Promotions tab are flooding people's Primary inboxes.
TGI Group / Advent Buzz Announce Strategic Partnership as Official Business Development and Marketing Leads for Earth Week Miami 2026
/ January 23, 2026 / TGI SOLAR POWER GROUP (OTCMarkets:TSPG), a leader in sustainable technology and environmental real estate development, through its specialized digital marketing subsidiary ADVENT BUZZ, is proud to announce its official...
Lovet Pet Health Care℠ Wins Two VETTY Awards® for Excellence in Animal Health Care Marketing
Lovet Pet Health Care℠, a new kind of veterinary care making it easier for pets to stay healthy and for pet parents to get the support and guidance they need every step of the way, has been recognized with two VETTY Awards® for excellence in marketing.
Fundraising in Sports: A case study
Author: Francisco J. Quevedo1 Corresponding Author: Francisco J. Quevedo 72 Maple Street Watchung, NJ, 07069 francisco.quevedo@rutgers.edu 929-208-5289 1Department of Marketing, Rutgers, The …
Touring heavy metal musician is also a marketing exec
Jason Myers plays bass in the heavy metal band Icarus Witch and still works full-time as a senior vice president for a boutique marketing firm.