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FDA reviews peptide injections favored by RFK Jr. and wellness influencers
Federal health advisers are meeting to review a group of controversial chemicals called peptides
Voters want major change amid economic and political discontent and more top headlines
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Why Michael J. Fox’s Parkinson’s is ‘hell’ for wife Tracy Pollan
Michael J. Fox is getting candid about how Parkinson’s disease has been ‘hell’ for his wife of over 30 years, Tracy Pollan. The actor was diagnosed with the neurological disorder when he was 29 years old and founded the Michael J. Fox Foundation for Parkinson’s research.
Atlanta Braves Reveal Michael Harris II Change Before Padres Game
The Atlanta Braves are currently taking on the San Diego Padres in a four-game series. After losing to the Padres on Tuesday, the series is now 1-1. For game three of the series, Atlanta has activated pitcher Martin Perez, and the Padres will roll with Michael King. Ahead of the Padres, the Braves revealed their […] The post Atlanta Braves Reveal Michael Harris II Change Before Padres Game appeared first on HEAVY.
Trump touts children’s investment accounts as he searches for a political win
The president promoted his “Trump accounts” program on a visit to Georgia, hoping to give Republicans an economic message that will connect with voters before the midterms.
With Saudi Deal, Trump Loosens Nuclear Standards for One Close Ally
Nuclear experts say it throws fuel on the smoldering fire of atomic proliferation, creating a destabilizing situation that could raise the risk of nuclear war.
Michigan law requires teachers to complete ‘Science of Reading’ training
Gov. Gretchen Whitmer signed a law July 21 requiring Michigan teachers to complete "Science of Reading" training within the next five years, as the state ranks 44th in the country in fourth grade reading levels.
Michigan Tech Atmospheric Scientists Linked to Three Research Projects Selected for DOE Genesis Mission
Michigan Technological University researchers are involved in three proposals tapped by the U.S. Department of Energy for consideration under its recently launched Genesis Mission: Transforming Science and Energy with AI. The mission’s goal is to address national science and technology challenges using artificial intelligence.
Trump’s Plan for Science: More Money for A.I., Less for Universities
Michael Kratsios, President Trump’s science adviser, proposed overhauling how the government funds research. Democrats said Mr. Trump’s actions had weakened science.
Trump’s Plan for Science: More Money for A.I., Less for Universities
Michael Kratsios, President Trump’s science adviser, proposed overhauling how the government funds research. Democrats said Mr. Trump’s actions had weakened science.
Failure to rescue after TAVR: New study tracks outcomes at high- and low-volume hospitals
High-volume hospitals are often associated with better TAVR outcomes. The team behind this new study wanted to see if a similar trend was seen with FTR rates as well.
Standoff with Iran prompts a nuclear deal with Saudi Arabia
The Saudi deal stoked surprise and immediate concern across Washington, as well as in Israel, itself a nuclear power that has long feared an atomic arms race could grip the region.
Microsoft brings original Xbox backward compatibility to Windows PCs
First four compatible titles can be run with an 11-year-old graphics card.
FDA sees early promise in new gene therapy for BAG3-associated DCM
An investigational drug therapy from Affinia Therapeutics has secured the FDA's orphan drug designation. This means the company now has access to certain benefits, including tax credits and fee exemptions, as it works toward approval.
Trump administration to shift R&D funding from academia to individual scientists
The Trump administration announced it plans to shift some of the $200 billion in annual funding for research and development away from academic institutions to focus on individual scientists. In a …
Emory receives U.S. Genesis Mission award to speed discovery through AI
Emory physicists will lead a team using AI to advance understanding of the fluid dynamics of plasma — from the lab to the cosmos — through the Department of Energy’s Genesis Mission.
Comic-Con 2026: Marvel returns to Hall H and 'Spaceballs' sequel hype begins
More than 120,000 people are expected
Comic-Con 2026: Marvel returns to Hall H and 'Spaceballs' sequel hype begins
More than 120,000 people are expected
The New York Times
Sony Pictures Entertainment will reopen Hollywood's iconic Cinerama Dome theater in 2028 after a renovation. The venue closed in 2020 because of the pandemic. https://nyti.ms/4gSfAvH
Fox News Poll: Voters want major change amid economic and political discontent
Trump approval holds at 39% as Democrats lead the generic ballot by 7 points, the highest for either party in Fox News polling since 1996.
Unsecured Business Property Tax Bills to Be Mailed in July
Nevada County Treasurer-Tax Collector Michelle Bodley and Assessor Rolf Kleinhans remind local business owners that annual Unsecured Business Property Tax bills will be mailed in July, with payments d
Canadian cryogenics company coming to South Side quantum park
A Canadian manufacturer of cryogenic equipment that’s crucial to quantum computing is coming to The Illinois Quantum & Microelectronics Park on the South Side.
USDA NIFA NEXTGEN Animal Science Discovery Program Expands National Reach in Third Summer
New Sustainable Urban Agriculture track, expanded student cohort and growing institutional partnerships highlight the USDA-funded initiative preparing the next generation of agriculture professionals. The USDA NIFA NEXTGEN Animal Science Discovery Program (ANSCId) concluded its third summer on July 10 with a closing ceremony at the Douglass Student Center, Trayes Hall, on the Rutgers–New Brunswick campus. […]
Whitmer makes ‘science of reading’ training mandatory for Michigan teachers
Michigan elementary school teachers will be required to take literacy training by the 2031-2032 school year under a new law signed by Gov. Gretchen Whitmer
Whitmer makes ‘science of reading’ training mandatory for Michigan teachers
Michigan elementary school teachers will be required to take literacy training by the 2031-2032 school year, under a new law signed by Gov. Gretchen Whitmer Tuesday.
Mice on 'godforsaken' frozen volcanoes eat toxic plants to survive conditions 'not remotely compatible with long-term human survival'
Researchers risked their lives to study Andean leaf-eared mice on the inhospitable peaks of the Puna de Atacama volcanoes in Chile.
Opinion | AI makes it easier to deny reality. Michigan politics are already suffering
Being caught on tape no longer ruins political careers — and policymakers, courts and media companies must act quickly to ensure accountability remains.
Mamdani names new Economic Development Corporation president and chair
Anthony Shorris will be the EDC president.
Cinerama Dome, an iconic Hollywood theater shuttered by pandemic, will reopen
Alamo Drafthouse Cinema will operate it
Cinerama Dome, an iconic Hollywood theater shuttered by pandemic, will reopen
Alamo Drafthouse Cinema will operate it
Letter from Argentina: 'an empty desk and an idle electron microscope signal the erosion of the country's science'
Faramarz S Gard laments the decline of Argentine science
Olathe's $320M accessible entertainment district is taking shape
Developers say the Halo Care Collective is on track to open Jan. 1, while the larger accessible entertainment district is set for 2028.
Great Barrier Reef microbiome mapped as researchers discover 500 bacterial species previously unknown to science
Research identifies 808,585 viral genomes belonging to what scientists estimate to be 362,802 different viruses
Hasbro Is Making The Legend of Zelda Figures, and We've Got an Exclusive First Look at Link, Princess Zelda, and Ganondorf
Hasbro is revealing its first wave of The Legend of Zelda: Heroes of Hyrule figures at Comic-Con, and we've got an exclusive first look at all three.
Microsoft is bringing original Xbox games to PC
Xbox backward compatibility for PC allows original Xbox console games to officially run on Windows.
UMaine-led team selected for inaugural DOE Genesis Mission to advance AI in underground science
Beneath Maine’s salt marshes, an invisible transformation is constantly underway. Water moves through soil and rock. Chemicals react. Tiny microbes living underground help determine whether minerals dissolve or form, how fluids move and whether pollutants break down or spread. Existing computer models used to guide decisions about energy infrastructure and…
Cyclosporiasis cases in Michigan climb to over 7,000, state health officials say
Michigan health officials reported 7,171 cases linked to an outbreak of cyclosporiasis on Wednesday, up 600 cases since its last update on Tuesday.
SBU Researchers Chosen for DOE Genesis Mission AI Awards
Stony Brook University researchers secured five awards through the U.S. Department of Energy’s Genesis Mission, a national AI-for-science initiative.
Broncos To Re-Hire Linebackers Coach Despite Off-Field Issue
The Denver Broncos are set to re-hire Michael Wilhoite, who left the team under controversial circumstances.
Mamdani throws businesses a curveball with Biden's antitrust firebrand
Zohran Mamdani has tapped ally Lina Khan and McKinsey partner Anthony Shorris to lead New York City's Economic Development Corporation.
UA researcher leads global effort to promote reliable health information
UA's Rebecca Ivic anchors a global commission on health communication sponsored by Nature Medicine, a leading academic journal.
Wyss Institute receives Massachusetts Life Science Center award to advance metabolomics and lipidomics research across Massachusetts ecosystem
By Benjamin Boettner (BOSTON) — The Wyss Institute at Harvard University has received an award from the Massachusetts Life Science Center (MLSC), enabling it to host a next-generation metabolomics and lipidomics analytical platform. The platform will allow its researchers to creatively pursue new approaches to biomarker and drug discovery across multiple health challenges the Institute...
California ranks as nation’s 15th best business climate. Who’s No. 1?
Even with all the grumbling about its economic environment, the state’s economy keeps outperforming the critics.
Opinion: Michigan’s businesses need more CPAs. Lansing shouldn’t delay the solution.
State lawmakers should move quickly to enact legislation creating an additional pathway to CPA licensure.
AMD to invest up to $5 billion in Anthropic, WSJ Reports
Advanced Micro Devices will invest up to $5 billion in Anthropic as part of a deal under which the AI startup will purchase up to 2 gigawatts of AMD's next-generation AI chips, the Wall Street Journal reported on Tuesday.
Baseball Tallies Another ABCA/Sports Attack Academic Achievement Honor
GREENSBORO, N.C. – The American Baseball Coaches Association (ABCA) has announced that the Augustana baseball team has once again received the ABCA/Sports Attack Team Academic Excellence Award. Augustana collected a cumulative GPA of 3.35 in 2025-26.
Powering America's Genesis Mission: Microsoft's commitment to scientific discovery
Today, we’re excited to share a long-term commitment to the Department of Energy’s (DOE) Genesis Mission, backed by a $60 million investment designed to accelerate AI for science and the breakthroughs it can deliver for the country. This deepened commitment includes Microsoft’s new Scientific Partnership Advancing Research & Knowledge coordination hub and program office, otherwise...
Watch China's Hanfu Boom Is a Political Tool
Bloomberg Opinion columnist Karishma Vaswani says China's Hanfu boom gives young people comfort amid economic uncertainty and the Communist Party a tool for promoting national greatness. But nostalgia cannot create jobs, revive the property market or persuade young people to start families.
Foxconn Ramps Up Hiring as iPhone 18 Pro Enters Mass Production
Apple's iPhone 18 Pro models have entered mass production and are now in a production ramp-up phase, according to China Securities News. In a new report citing industry chain sources (via MyDrivers), Apple's main assembly partner Foxconn is said to have entered its peak recruitment period to prepare for large-scale production and stocking ahead of the fall launch. Hourly wages, base pay, and rehire bonuses have all been raised to attract workers amid the ramp-up.
Will surge in German business bankruptcies hit growth?
Company insolvencies in Germany are rising sharply. Is this a sign of deeper economic weakness, or just a market correction that could ultimately benefit future growth?
Asha Sharma-appointed Xbox VP of engineering leaves just three months after moving over from Microsoft's CoreAI team
Xbox engineering boss, who only joined the team three months ago, is leaving for an AI startup.
Michigan Auto Engineer Marries Progressivism and Business Sense
Don Ufford is running in Michigan’s 11th Congressional District Democratic primary next month against two fellow progressives.
How buyer representation agreements are leaving some homebuyers stuck
Thanks to a seismic new rule, your real estate agent will likely hand you something to sign before a house tour. Risks abound for millions of buyers.
Only 13% of patients diagnosed with lung cancer met low-dose CT screening criteria
Addressing these gaps will require more inclusive risk prediction models and system-level interventions such as EMR optimization and provider education to improve uptake.
Immigration Enforcement Surge Triggered Immediate and Lasting Economic Disruption Across Los Angeles County’s Latino Business Corridors
Analysis shows 46,000 fewer business visits and an estimated $3.16 million in accumulated losses near nine enforcement sites within two weeks. Latino entrepreneurs reported continuing financial…
Police Dismantle Kratos Phishing Kit Built to Steal Microsoft 365 Sessions and Bypass MFA
Authorities seize 200 Kratos servers and arrest its alleged developer and operator; investigators estimate 15,000 campaigns ran monthly.
Looking at Portland's business climate with Columbia Sportswear CEO Tim Boyle
As Columbia Sportswear celebrates a major win in the world of advertising, the company's CEO says Portland's economic challenges might be too much to bear.
UK inflation cools faster than expected to 2.6% in June as food and fuel prices drop
Rolling coverage of the latest economic and financial news
RIBER: FIRST-HALF 2026 BUSINESS ACTIVITY Business growth, resilient order book and continued rollout of ROSIE
FIRST-HALF 2026 BUSINESS ACTIVITYBusiness growth, resilient order book and continued rollout of ROSIE Bezons, July 22, 2026 – 8:00 am – RIBER, the global leader in molecular beam epitaxy (MBE) equipment for the semiconductor industry, reported 19% revenue growth for the first half of 2026, supported by strong momentum in services and accessories. Against a commercial backdrop marked by tighter export licensing conditions for Asia, the Company is continuing to roll out its ROSIE strategic roadmap
UMass Chan leading national study on school-based health centers
Michelle Trivedi, MD’09, MPH, received a $3.8 million grant from the National Institutes of Health to study school-based health centers.
Smoke costs Michigan more than $4 billion in losses, analysis finds
The smoke that blanketed Michigan last week cost the state $4 billion in direct economic losses, a new report finds, as events and work shut down.
Dark money group emerges to bankroll pro-Stevens ads in Senate race
The group A Stronger Michigan is mostly funded by Center Forward, a nonprofit organization that has ties to major corporations and industry groups.
Fewer Canadian shoppers leave border businesses struggling
Political conflict, a weaker Canadian dollar and tough economic times have cut into Minnesota and North Dakota retail.
N. Y. contractors brace for impact of new Canada tariffs
The current questions around tariffs are being piled on top of the effects of the COVID-19 pandemic, inflation and previous tariffs.
'Star Trek: The Next Generation' cast: See what became of the Enterprise crew nearly 40 years later
'Star Trek: The Next Generation' ushered in a golden age for the beloved franchise. See Patrick Stewart, Jonathan Frakes, Gates McFadden, and more nearly 40 years after the premiere.
President Donald Trump to travel to Michigan ahead of swing state's primary election
President Donald Trump is expected to rally in Oakland County on Monday as early voting begins in Michigan’s Aug. 4 primary
President Donald Trump to travel to Michigan ahead of swing state's primary election
President Donald Trump is expected to rally in Oakland County on Monday as early voting begins in Michigan’s Aug. 4 primary | 830 WCCO
Michigan, LSU To CFP? Ranking The 10 Teams Most Likely To Make Debut In 12-Team Format
Here are the 10 teams FOX Sports' Joel Klatt believes could make their first appearance in the 12-team College Football Playoff in 2026.
New Michigan budget delivers mixed results for business community
The 2026-27 budget expands community college scholarships and a child care program while reducing funding for workforce training, business attraction and tourism.
Xbox VP Leaves Just 3 Months After Joining Asha Sharma's Team
Jared Palmer had joined Xbox from Microsoft's CoreAI division
Whitmer makes ‘science of reading’ training mandatory for Michigan teachers
As Michigan struggles with low literacy test scores, leaders are putting in a new training requirement for elementary teachers.
Michigan GOP chair says he might support ban on DTE, Consumers giving
It's possible the Michigan Legislature will get the chance to place a competing measure on the November ballot.
NVIDIA’s first GeForce driver for Windows on Arm confirms RTX Spark N1X with 6,144 or 5,120 CUDA cores
GeForce 616.00 is NVIDIA’s first native Arm64 graphics driver for Windows 11. The developer package currently supports Microsoft’s Surface RTX Spark Dev Box.
Cyclosporiasis outbreak in the US, by the numbers
Some US states are facing a large and growing outbreak of diarrhea caused by cyclospora, a microscopic parasite that can contaminate fresh food or water.
One in three new science papers now reads as AI-written, study finds
A new study of 12,750 arXiv papers finds about a third of recent submissions read as AI-written, raising questions about transparency in academic publishing.
Scientists spot evidence of two huge companion stars that blew up
Unlike our sun, most of the largest stars in the cosmos are not solo acts, but rather are born together with another star in what is called a binary system, destined to spend their lives gravitationally bound in a cosmic marriage. But not even the best marriage — on Earth or in space — lasts forever.
‘Cats: The Jellicle Ball’ to close amid industry concern over Broadway economics
“Cats: The Jellicle Ball,” the ballroom-inspired reinvention of Andrew Lloyd Webber’s megamusical, will end its Broadway run at the Broadhurst Theatre on Aug.
TreeSize won't renew perpetual-license support unless users subscribe
Current economic conditions" have shifted TreeSize's business model.
iPhone 18 Pro: New display upgrades are coming in two ways
iPhone 18 Pro models will have the same screen sizes as last year, but rumors indicate their displays will be upgraded in two other ways.
Federal agencies kick off youth sports, wellbeing initiative in Indianapolis
Four federal agencies are collaborating on connecting sports to academic success, health and job opportunities, particularly for youth living in public housing.
The truth about gut health
Mythbusting our relationship with the trillions of microorganisms living in our gut.
Briar Cliff University Expands Business Programs, Introduces New Degrees and Curriculum Enhancements
Briar Cliff University is introducing new undergraduate and graduate academic programs, expanding interdisciplinary learning opportunities, restructuring its business department, and pursuing specialized business accreditation to better prepare students for evolving workforce needs.
LPI Scientists Honored with Asteroid Naming by the IAU
The International Astronomical Union (IAU) has recognized the scientific achievements of Universities Space Research Association (USRA) scientists Dr. Imene Kerraouch and Dr. Allison McGraw by naming asteroids (20452) Kerraouch and (20092) Allisonmcgraw in their honor.
Abdul El-Sayed Is an Epidemiologist Running for Senate. His State Is a Public Health Disaster
Michigan has been at the epicenter of the wildfire smoke and explosive diarrhea outbreaks. The progressive Democrat talks to WIRED about how he would tackle the forces behind them if he’s elected.
Advancing next-gen AI with materials science innovation
As artificial intelligence pushes semiconductors and data centers to new physical limits, advances in materials science are becoming essential to sustaining the pace of innovation.
How the Michigan Senate primary activated every bitter Democratic grudge
The ghosts of 2016, 2020, and 2024 have all come to Michigan.
Michigan extends key tax breaks for billions of dollars of real estate development in Detroit
Real estate developers are breathing a sigh of relief now that state lawmakers have agreed to an extension of two key property tax abatements used for projects around Michigan.
Pro-science PAC backs El-Sayed
314 Action, which has been criticized for ties to pro-Israel lobbying in the past, shows a shake-up in Michigan
New Super PAC with ties to Boston Mayor Wu draws rebuke from the senator she’s trying to defeat
A new Super PAC that appears to be aligned with Boston Mayor Michelle Wu has emerged ahead of the state primary, where two Wu-backed challengers are vying to expel the two senators Wu blames for killing her tax bill.
California’s Business Tax Credit Cap Needs More Targeted Changes
California’s scramble to rework its business tax credit cap shows that the state is directionally correct to resist subsidy bidding wars but wrong to rewrite the economics of credits already issued after companies have already relied on them, writes Andrew Leahey.
Science and the public are learning the wrong lessons from Covid
“Post-pandemic polarization threatens to lock our memories into attractive, untrue conclusions that will leave us unprotected next time,” write Marc Lipsitch and Sara Cody.
Michael Page Wants New UFC Contract
UFC welterweight and middleweight fighter Michael Page is hoping to get a new contract as he has just one fight left on his current deal.Page joined the UFC in 2o24 after spending the majority of his MMA career up to that point in Bellator MMA. When the UFC signed Page, it was looked at as […] The post Michael Page Wants New UFC Contract appeared first on HEAVY.
Hospital food gets a healthy makeover from celeb chef: 'Food is medicine'
After three years of rethinking hospital meals, Michelin star chef Geoffrey Zakarian is swapping boxed shakes, seed oils and sugar for fresh comfort food, smoothies and protein-rich dishes built around the idea that food can help with healing.
Steven McBee Jr. Breaks the Fourth Wall Over Business Dispute: “Get This F—king Mic Off Me”
Learn why Steven McBee Jr. erupted over a business dispute with Kacie Adkison on The McBee Dynasty: Real American Cowboys.
Joint operation shuts down illegal business tied to Durham violence
Authorities said the property had linked to a series of violent crimes, including homicides, shootings, aggravated assaults, thefts and weapons violations.
Changes to government science department
The new Prime Minister has merged the Department for Science, Innovation and Technology into a new Department for Business, Innovation, Science and Trade. In response, Paul Nurse, the President of the Royal Society said: “The Prime Minister understands the transformative power of science, knowledge, innovation, and technology. They are all parts of an interlinked and interdependent system of research that drives economic growth, health care, security, education, prosperity and the public...
UFC Freedom 250 Fails to Knock Out The Ratings
(Welcome to my weekly streaming ratings report, the single best guide to what’s popular in streaming TV and what isn’t. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. If you were forwarded this email, please subscribe to get these insights each week.) If UFC fans wanted one image to say, “Hey, Paramount+ is crushing it with their UFC rights deal,” I could provide that image. Here it is: (Reminder: this is my creation of the Nielsen Top 30, since Nielsen doesn’t combine the lists or include sports. I take all three lists and combine them. Some streaming TV shows probably have higher ratings than many of the films on this list.) Look at that! UFC Freedom 250 is number one! It topped the Nielsen “Top 30” list for shows and films that made the top ten the week of 15-June. So if you’re a UFC fan or supporter of Paramount+, that’s the good news for you this week. This program topped the ratings charts for one week. Everything else is bad news, or at least a huge caveat to that story, which I’ll explain today in the first part of this week’s Streaming Ratings Report—for the weeks of 8-June and 15-June—which is a double issue since I’ve been writing on a bunch of topics recently. UFC Freedom 250 is one of the biggest streaming events of the year, and super relevant to Paramount+’s strategy, so it merited its own article. Let’s dive in! (Reminder: The streaming ratings report focuses on the U.S. market and compiles data from Nielsen’s weekly top ten viewership ranks, Luminate’s Top Ten Data, JustWatch and Reelgood interest data, Samba TV household viewership, company datecdotes, Netflix hours viewed data, Google Trends, and IMDb to determine the most popular content. While most data points are current, Nielsen’s data covers the weeks of June 8th to June 21st 2026. You can find a link to my terminology here.) Subscribe Check Out My Interview on UFC 250 at MMA Draw After you read this article, if you want even more thoughts on UFC and Paramount-Skydance/Paramount+, I did a written interview with MMA Draw. They asked me to answer some questions about UFC Freedom 250, and I was happy to chat with them. Find it here: [ The MMA Draw Newsletter Did Paramount really overpay for the UFC? What the data tells us so far If you know the history of American television, you also know that combat sports is often a leading indicator of the future… Read more a day ago · 10 likes · 1 comment · Nate Wilcox and Zach Arnold ](https://www.themmadraw.com/p/did-paramount-really-overpay-for?utm_source=substack&utm_campaign=post_embed&utm_medium=web) I never thought I’d need a combat sports newsletter in my life, but the good folks at MMA Draw publish an excellent one on UFC, MMA, pro wrestling, boxing and more, analyzing both the sports themselves and the politics, economics and antitrust issues that impact them. Check the article and their newsletter out! Paramount+ Has Its Best Sporting Event of All Time…But Was It Worth It? Before we look at the UFC Freedom 250 data in particular, let’s talk about what we can’t say. Namely, let’s start with the lack of comparisons. First off, I’d love to put a chart out comparing this fight to past UFC fights on Paramount+…but we don’t have the data. This is the first time we’ve gotten Nielsen data about a Paramount+ UFC fight. As far as I can tell, Paramount provided data for the first fight, but it was a proprietary datecdote (saying it had “an average minute audience” of 5 million “views”) and then, for two fights, we got the linear viewership numbers when they aired on CBS, but no streaming data. Everything else was crickets. We also can’t compare this fight to other fights/combat sports on streaming, in particular the MMA and boxing, because Netflix also didn’t use Nielsen to track those events, opting for TVision and VideoAmp, respectively. (This isn’t Paramount’s fault, but does still suck.) We also can’t compare to UFC’s fights that used to be on ESPN+, since we don’t have any data for that, plus Disney+ didn’t have marquee fights. The comparisons would not be apples-to-apples. Can we compare to past Pay-Per-View fights? Absolutely not. The comparisons would absolutely NOT be apples-to-apples. That didn’t stop Paramount+, though, who bragged that their UFC events have reached drastically more people than past PPV fights. Duh. Sorry, but I gotta make this point again. A basic tenet of economics is that the cheaper something becomes, the more people consume or buy it. That’s Econ 101. (Sometimes pundits call things “Econ 101” that are actually like Econ 210 or even PhD-level economics, but no, this is really like first or second class basic economics.) Yet I still see one analytics firm consistently say that more people watch films on streaming than PVOD proves streaming which means that the streaming window is more valuable than the PVOD window. No, it’s not! Same thing here. Pay-Per-View events back in the day could be really, really, really expensive! So whole groups of people pitched in to buy them. That increased the perceived value of, say, the Mike Tyson fight. Or a UFC numbered event. So yes, the fact that Paramount+ makes numbered UFC fights essentially “free” if you’re already a Paramount+ member means consumption will go up. Obviously. Same for Netflix and their boxing matches. They’re talking about fights that used to cost consumers, in some cases, $50 in 1996…which is over $100 in today’s dollars. Over 1.6 million people paid that to watch the Tyson-Holyfield fight! Again, streaming is essentially “free”. Or $10 to $20, depending on what streamer we’re talking about and what tier you’re on. No wonder more people are “watching”. (Plus, Nielsen’s out-of-home viewing also helps these numbers.) UFC Freedom 250 Did Well…But I Have A Lot of Worries So what can we compare the fights to? Well, the good news is Nielsen put out that the fight averaged 7.0 million viewers for UFC Freedom 250, which is a solid number for a fight. We also know the length, at roughly 4 and a half hours. (I saw different run times, but this seems to be the consensus considering it started at 8 pm, had a delay and then finished after midnight on the East Coast. If you assume a shorter run time, then yes, the total hours viewed would go down.) That means I have the two numbers needed to add this to my Nielsen database. And then…I can compare this viewership to the NFL: And, uh, not great. But also within striking distance, mainly because the runtime for this event was so long. I’d also add that this event had viewership equal to a regular season NFL game on streaming, but if anything, it was more comparable to an NFL playoff or Super Bowl-esque event. And you can compare viewership to the top football games on broadcast, cable and streaming, and it’s not impressive at all: We can also compare it to other sports that week, including the NBA Finals and start of the World Cup: Again, not great. The NBA generated roughly four times as many average viewers each game for its NBA Finals. The World Cup has similarly big numbers. Also, that’s just a tiny fraction of the 25 most watched sporting events each week. The NBA, NHL and FIFA World Cup had many, many more games racking up hours. We could also compare this to other streaming programs to get an idea of “is this a good investment?” and here is how it ranks compared to other top Paramount+ programs: The worry here? Well, unlike scripted programming, which has rewatchability, older fights/sporting events have very little library value. Very, very few people are rewatching these fights, especially years from now. Paramount has also released datecdotes bragging about their subscriber numbers. Earlier this year, they claimed that the first UFC fight on Paramount+ brought in 1 million subscribers. Then, in their quarterly earnings report, they only ended up with 700K subs. Not great! They claimed they dropped lower-value international subscribers, but that’s why I tend to discount subscriber additions when they’re leaked to the press.1 I expect we may see a bump again for UFC Freedom 250, but I’d caution using subscriber growth so soon after these events to judge the success, since new subs with high churn (see Peacock) aren’t great either. Also, analysts often want to attribute all subscriber growth to their favorite/pet show, and that just doesn’t make sense. The biggest caveat for UFC Freedom 250 and Paramount’s very first UFC marquee event is that these could be high watermarks for the sport. UFC Freedom 250 had an incredible amount of earned media coverage compared to most UFC fights. I mean, it had wall-to-wall national news coverage in the lead up to the event. (The first fight also had a lot of promotion from Paramount since it was first.) Other fights could reach this bar—say the Conor McGregor return to the Octagon—but they’ll be fewer and far between. Was This Deal Worth It? All to ask: is this Paramount deal worth it? In this case, I think the UFC Freedom 250 numbers are more distracting than helpful. This fight did well and compares well to other top sporting events. But we know that the first marquee event was at least a third smaller, if Paramount’s own data is to be believed. And it’s likely the other fights are much, much, much smaller. And then you get to the paycheck that Paramount-Skydance paid. FIFA’s World Cup cost about the same for Fox, but clearly generated multiples more total viewership. (Though it’s only every four years.) The NBA is much more expensive, but until the playoffs, they likely didn’t pay for itself. Even still, Disney, NBCUniversal and Amazon Prime Video likely overpaid. So, in that context, the NBA may be an overpay that makes the UFC look not so bad. But two overpays don’t make an underpay, to paraphrase the old cliché about wrongs and rights. And looking at UFC Freedom 250 as the likely ceiling of MMA on Paramount+, Paramount-Skydance likely paid too much. Share 1 I would love regular reports on subscriber additions by programs, but as is, it’s mostly leaked or rumored in haphazard ways.
Colombia's Petro calls on supporters to defend economic reforms in last presidential speech
Outgoing Colombian President Gustavo Petro called on his supporters to protect his government's social and economic reforms and resist any efforts by the nation’s incoming administration to change labor laws.
Trump imposes 50% tariffs on Canadian goods, citing disputes over autos, alcohol and cheese
The move, announced Monday, could unleash a new wave of economic chaos, with risks of higher inflation and further fraying of relations between two nations that had been closely woven together before Trump’s return to the White House.