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Sources: Michigan regents to discuss investigation Thursday
The University of Michigan regents are expected to discuss an investigation into the culture of its athletic department on Thursday, sources told ESPN, and as part of the review, a decision on the future of AD Warde Manuel is expected in the coming days.
Why The AI Layoff Story Is Missing The Small Business Boom Underneath
The AI layoff coverage is missing the other side of the ledger: 1.56 million new business applications and the three skills that separate founders from bots.
Police working to identify suspect accused of burglarizing Scottsville business
The Scottsville Police Department is asking for the public’s help identifying a suspect who allegedly broke into a local business on multiple occasions.
Urban Alaska’s high costs of living driven by healthcare and groceries
Juneau is the costliest of the state’s three major cities, followed by Anchorage and Fairbanks, according to the annual analysis by the Alaska Department of Labor.
Richmond County Health Department location closing temporarily for repairs
The Richmond County Health Department at 950 Laney Walker Boulevard will be closed for repairs on Monday, July 13, and Tuesday, July 14, 2026, according to the department.
Governor signs legislation expanding access to health care, relieving medical debt
These reforms — which Hawai‘i Gov. Green signed during two separate ceremonies — help ensure people receive screenings, treatment and support they need without risking financial stability.
Unidentified suspect seen on security cameras stealing brass from Scottsville business
The Scottsville Police Department is seeking assistance in identifying an individual seen on security cameras stealing from a local business.
Scottsville PD seeking assistance ID individual
The Scottsville Police Department is requesting the public’s assistance in identifying an individual who has been seen breaking and entering a local business.
How ready is Los Angeles for the 2028 Olympics?
Los Angeles area State Senator Ben Allen discussed Los Angeles' preparations for the 2028 Olympics, addressing lessons from the World Cup, infrastructure needs, and collaboration with federal and local partners.
Trevon Brazile shows he has a place in the NBA
Trevon Brazile showed the Denver Nuggets he will play with hunger
Natrona County health and food inspections (7/3/26–7/9/26)
CASPER, Wyo. — The Casper-Natrona County Health Department inspects restaurants, grocery stores, convenience stores, mobile food units, commissaries and
Laramie County health and food inspections (7/3/26–7/9/26)
CHEYENNE, Wyo. — The Cheyenne-Laramie County Health Department inspects restaurants, bars, convenience stores, delis, grocery stores, bed and breakfasts
M7 Ultra to potentially feature up to 1.5TB of RAM, finally matching 2019 Mac Pro: report
According to the latest Power On newsletter from Mark Gurman, Apple is preparing to include up to 1.5TB of RAM...
Health officials warn of potential measles exposure at Philadelphia International Airport
The Health Department says a person with measles traveled through the airport on the Fourth of July.
How School-Based Kindness Training Can Help Support Students’ Mental Health
Paul & Thompson: Young people should be taught how to handle conflict without cruelty, repair a relationship, reach out when someone feels alone.
How Titans' Tony Pollard compares to other starting running backs?
Tony Pollard lands in the middle of PFF rankings as the Tennessee Titans prepare for the upcoming NFL season.
The lawsuits fighting to keep student-debt relief for borrowers
Key parts of Trump's student-loan repayment overhaul are being targeted in ongoing lawsuits, including the elimination of SAVE and limits to PSLF.
Taco Bell and junk fees: On the job with Mamdani's consumer czar
Sam Levine runs the NYC Department of Consumer and Worker Protection. He told BI about his consumer gripes and Taco Bell celebration with Mamdani.
Here's What Should Be In Your Bicycle Repair Tool Kit
To fix your bike at home or on the road, the essentials are a multi-tool, hex wrench set, tire levers, a tire pump, chain lube, and a patch kit.
Tri-state people in business: New hires, promotions, recognitions
Grant Sizemore joined Medical Associates Clinic of Dubuque’s surgery department as a general surgeon.
Third Measles Case of 2026 Confirmed by Wyoming Department of Health
The Wyoming Department of Health (WDH) has confirmed a case of measles in a second unvaccinated adult in Teton County. Measles is a highly contagious infection that can cause severe illness. The public may have been exposed to measles at the following locations and times (the times listed are the entire 2-hour window for […]
Health officials warn of measles exposure at PHL Airport on July 4th
A person with measles traveled through PHL Airport on July 4, the Philadelphia Department of Public Health announced on Saturday.
How Burry’s Prediction-Market Bet and New Products Will Impact Flutter Entertainment (FLUT) Investors
Recently, reports emerged that Michael Burry has taken positions in DraftKings and Flutter Entertainment, framing them as a regulatory-focused investment amid growing attention on prediction markets as competitors to traditional sportsbooks. Flutter Entertainment’s work on its own prediction-market products highlights how the company is actively preparing for possible shifts in how sports-related wagering and forecasting are regulated and offered. We’ll now examine how Flutter’s...
Maryland attorney general sues Education Department to stop school mental health grant cuts
Maryland Attorney General Anthony Brown filed a new lawsuit to stop the U.S. Department of Education from ending federally funded school mental health grants.
Philly Health Department warns of possible measles exposure at airport
The Health Department noted that the measles exposure would have taken place on the morning of Saturday, July 4.
This ultrasound treatment may help stop arthritis before it starts
A simple, non-invasive ultrasound treatment could one day help injured joints heal instead of remaining trapped in a cycle of damaging inflammation. Researchers at The University of Alabama in Huntsville found that continuous low-intensity ultrasound encouraged key immune cells called macrophages to shift from an inflammatory state toward one that supports tissue repair.
Man with mental health issues missing in Santa Clarita
A 27-year-old man who suffers from mental health issues is missing in the Santa Clarita area, according to the Los Angeles County Sheriff’s Department. Deputies are asking for the public’s help fin…
Guggenheim Museum among NYC buildings that tested positive for Legionnaires’ amid disease outbreak
The city health department on Friday released a list of 31 buildings on the Upper East Side that have been ordered to clean and disinfect their cooling towers as the city deals with the latest outbreak of the disease.
Wyoming Department of Health confirms third case of measles in unvaccinated adult
TETON COUNTY, Wyo. — The Wyoming Department of Health recently confirmed a case of measles in an unvaccinated adult in Teton County, Wyoming. A release
Louisiana Department of Health confirms first heat-related death of 2026
The Louisiana Department of Health has confirmed the state’s first heat-related death of the year.
Orlando Magic's Noah Penda Building Immense Confidence for Upcoming Season
After a standout 23-point performance in Las Vegas, the French forward discusses how rigorous offseason shooting drills are preparing him to space the floor for Orlando’s stars.
Project Link opens back-to-school health clinics for Hillsborough County students
As families gear up for the upcoming school year, back-to-school preparation in Hillsborough County is extending well beyond the traditional rush for backpacks and school supplies.
New viral library helps scientists study thousands of proteins
To prevent viruses from sickening or killing us - whether it's an individual case of hepatitis B or a COVID pandemic - it's crucial to understand how the proteins they make initiate changes in our bodies that allow them to flourish.
Health officials warn of measles exposure at 7 Nashville businesses over July 4 weekend
Nashville health officials are warning residents who visited seven businesses between July 1 and July 4 that they may have been exposed to measles.
Christopher Nolan explains how the ‘Dark Knight’ trilogy prepared him for ‘irrelevant’ ‘Odyssey’ backlash
Christopher Nolan said that working on the ‘Dark Knight’ trilogy helped prepare him for ‘irrelevant’ backlash to his adaptations of well-known stories like ‘The Odyssey’: ‘You can’t worry about any of that.’
County Health Dept. seeks state funds for rural health initiatives
JACKSON, Wyo. — Wyoming’s Rural Health Transformation Program (RHTP) has opened its application window for funding opportunities related to strengthening rural health care, and the Teton County Health Department (TCHD) is preparing to apply. TCHD Director of Health Travis Riddell told Buckrail that the agency is planning to apply for multiple initiatives, including those related […]
Metro health officials confirm Nashville’s first case of measles this year
The Metro Public Health Department announced Friday that a case of measles has been confirmed in Nashville.
Metro health officials confirm Nashville’s first case of measles this year
The Metro Public Health Department announced Friday that a case of measles has been confirmed in Nashville.
Metro health officials confirm Nashville’s first case of measles this year
The Metro Public Health Department announced Friday that a case of measles has been confirmed in Nashville.
Metro health officials confirm Nashville’s first case of measles this year
The Metro Public Health Department announced Friday that a case of measles has been confirmed in Nashville.
Wisconsin DATCP issues public health alert due undeclared allergens in sausage
The Wisconsin Department of Agriculture, Trade and Consumer Protection is issuing a public health alert due to undeclared allergens in a bratwurst product.
The perfect kit for all your tiny repairs
In this week’s Installer: Earbuds, Voice Mode, and Play-Doh.
Experimental drug reverses severe fatty liver disease by repairing the gut
An experimental drug called DT-109 reversed severe fatty liver disease in animal studies by repairing the gut and preventing harmful toxins from damaging the liver. The discovery could open the door to a new class of treatments for MASH and potentially other diseases tied to gut health.
Trump administration subpoenas Times journalists who reported security concerns around new Air Force One
Four New York Times journalists who reported on security concerns surrounding a Qatari-gifted jet serving as the new Air Force One have been subpoenaed by the Justice Department, the news outlet reported Friday.
Shelby County Health Department hosting Community Care Fair
MEMPHIS, Tenn. — The Shelby County Health Department, in partnership with the Amigo Community Center, is hosting a Community Care Fair Saturday. The event will be held at El Mercadito, located at 3…
Times Journalists Subpoenaed as Trump Escalates Pressure on Media
The Justice Department is seeking to compel testimony from reporters who wrote about the new Air Force One. The Times called the move a “brazen act.”
Five Organizations, Small Business Join Inaugural Cohort of the Birmingham Workforce Partner Accelerator
birminghamal.gov The City of Birmingham’s Department of Innovation & Economic Opportunity and Battle Plan Strategic Consulting have selected its inaugural cohort of the Birmingham Workforce Par…
Good Sports: Rival Valley baseball teams prepping for regional tournament
The Visalia Blue 9U all-star team is preparing to defend its championship, while the Buchanan Red 9U all-stars are hoping to get revenge.
Seahawks coach reportedly responds to Tom Brady Super Bowl accusations
Mike Macdonald reportedly absolved Tom Brady as the person who helped the Seahawks prepare for the Super Bowl.
Metro health officials confirm Nashville’s first case of measles this year
The Metro Public Health Department announced Friday that a case of measles has been confirmed in Nashville.
The EPA promised a MAHA agenda. It has yet to materialize, frustrating activists
After Make America Healthy Again activists drew up a petition to get him fired, EPA administrator Lee Zeldin pledged to release a formal agenda of MAHA priorities his agency would pursue. But eight months after its first mention, the so-called MAHA agenda is nowhere to be found.
Rabid fox confirmed in Havelock, Craven County Health issues advisory
A fox that tested positive for rabies was found in Havelock, prompting a public health advisory from the Craven County Health Department.According to the health
Grant McCray makes season debut as Bericoto placed on IL
This afternoon, the San Francisco Giants announced that they placed Victor Bericoto on the 10-day IL “with an oblique strain” and taking his spot on the roster is 25-year old Grant McCray, in the majors for the first time in 2026. McCray had surgery back in June to repair his left hamate bone and up […]
West Virginia Department of Health pauses cleanup at Wood County warehouse fire site
The West Virginia Department of Health has issued a temporary cease and desist order pausing cleanup efforts at the site of the fire at Peoples Cartage Warehous
15 states sue Trump administration to block school mental health funding cuts
Fifteen states on Friday sued the Trump administration to prevent millions of dollars in cuts to school-based mental health funding. The new lawsuit is part of an ongoing legal battle between Democratic-led states and the U.S. Department of Education over a mental health grant program that Congress established following the 2018 school shooting at Marjory […]
Man accused of robbing a North Charleston business
The North Charleston Police Department arrested a man Friday morning after he allegedly robbed a business.
Trump's EPA chief pushes back on climate skeptics being labeled 'science deniers'
Lee Zeldin argues climate projections for 2050 and 2100 represent a range of outcomes, not certainties, and warns against labeling skeptics as deniers.
North Haven man arrested after stabbing, robbery at Groton business
GROTON, Conn. (WTNH) — A North Haven man was arrested Thursday in connection with a combined stabbing and robbery incident at a business in April, according to the Town of Groton Police Department.…
Dishonest telemarketers are selling fake health insurance, leaving Minnesotans in the lurch
The state Commerce Department warns a handful of bad actors are preying on vulnerable people as it issues fines against several companies.
Crews draining Lincoln Memorial Reflecting Pool again as part of Trump's revamp
Trump has blamed the peeling of the pool's coating on vandals, though critics allege it's from shoddy repair work
Lee Zeldin pushes back on long-range climate predictions, 'science denier' label
EPA Administrator Lee Zeldin argued climate projections should be viewed as a range of possible outcomes and said disagreeing with long-term forecasts should not be viewed as science denial. (Credit: Nicholas Ballasy for Fox News Digital)
Motorola has the chance to do something special with the Edge 70 Max, so why am I skeptical?
Following the Signature, Razr Fold, and Edge (2026), Motorola is preparing to release yet another very promising device... that's unlikely to ever achieve its true potential.
DOH-Miami-Dade Issues Water Quality Health Advisory - Florida Department of Health in Miami-Dade County
DOH-Miami-Dade has issued a water quality advisory for Golden Beach, Bark Beach, and North Shore Ocean Terrace.
New Mexico health officials issue warning ahead of hot weekend
The New Mexico Department of Health on July 9 issued a warning about heat-related illnesses ahead of a hot weekend.
Mamdani official's planned meeting with Iran envoy shut down by State Department
A Mamdani administration official planned to meet Iran's UN ambassador before the State Department intervened and canceled the diplomatic encounter.
New Mexico behavioral health committee signs off on $8M plan for northern region
The committee tasked with overseeing the repair of New Mexico's behavioral health system approved the second of 13 regional plans.
MAGA's attack on science is even worse than it looks
In my post on America’s 250-year anniversary, I argued that respect for the individual was the “secret sauce” in the U.S.’ long-lasting preeminence among nations. But it was certainly not the only factor. There were plenty of institutional innovations that helped the U.S. stay on top — economically, militarily, and in terms of the attractiveness of its society. One of these was American science. Today we take things like the modern research university, government grants for science, public-to-private research spinoffs, etc. for granted, but a lot of that infrastructure wasn’t there before World War 2. It was either invented or scaled up massively by the U.S. government in the postwar period, led by far-sighted scientist-bureaucrats like Vannevar Bush (pictured above). If you want to read about this history, a good place to start would be Jonathan Gruber and Simon Johnson’s excellent book Jump-Starting America. Those scientific institutions didn’t exist in a vacuum, however. They were backed by the U.S. government’s abiding faith in the power of science — and, even more fundamentally, by deep popular trust in the scientific enterprise. Science gave us radar and the atom bomb in wartime, and in peacetime it gave us plastics, vaccines, cheap food, and a thousand other things that made our lives easier. Science was also the driver behind American industry — chemicals, aerospace, telecommunications, computers, electronics, and so on. We owed science our jobs, our livelihoods, our comfortable living standards, and our greatness and power as a nation. It’s little wonder that both political parties, even as they fought viciously over other issues, were steadfast in their support of science. For a long time, the only people who distrusted science were a hippie fringe on the left who disliked modernity (or thought they did, anyway), who also disliked American industry and American power, and who subscribed to an early version of degrowth environmentalism. America’s scientific enterprise is still strong, especially compared to the systems in Europe, Japan, Korea, and other developed countries. It has lost a lot of ground to China in a relative sense, but a lot of that is because of China’s incredible growth; as China has poured untold amounts of money and talent into its research labs, spending and output have overtaken the U.S. by some measures. There are a few ways in which China’s rise creates problems for American science — for example, top scientists can choose to work in China instead of in the U.S. — and of course there’s the concern that China’s technological strength will help its military to reign supreme. But overall, China’s rise in science should be good for American science, since American scientists can use Chinese discoveries for free and build on them. The much bigger problem is that the scientific enterprise America built during and after World War 2 is now being threatened with absolute decline. The biggest problem, of course, is that much of the country — the Republican half — has basically lost faith in the scientific enterprise. To what degree this loss of faith is justified is an open question, and deserves to be discussed openly. But the larger point — that the system that powered American dominance is under threat — is true either way. Most Americans still trust science, but MAGA Republicans don’t There’s a myth, popular in right-wing circles, that scientists have lost the trust of regular Americans — either due to the increasingly left-wing composition of academic departments, or to misbehavior during Covid, or to DEI-related research taking over science, etc. This also fits with a wider narrative that Americans are losing trust in all of our institutions. But it just isn’t true. Poll after poll shows that on the whole, Americans still trust scientists and want to spend more on science. For example, here’s a Pew poll from late 2025 showing that although about a fifth of Republicans did lose confidence in science in 2020, two thirds still have at least “a fair amount” of confidence: That same poll found that scientists are among America’s most trusted groups — even better trusted than the military! In fact, Americans trust scientists more than people in most other countries do. Other polls show that although Republican trust in science has dropped somewhat, Republican support for spending more on science remains very strong: A Pew poll in 2023 found the exact same thing: So when MAGA types tell you about scientists losing their credibility, or a drop in trust in science, they’re only talking about themselves. Whatever left-wing politicization of science happened during the Biden administration — and there was definitely some of that — it was not enough to make most Republicans lose faith in the scientific enterprise, or favor research cuts in order to purge unwanted ideology from the system. That doesn’t mean I think progressives should continue down the path of politicizing scientific research. They should not, and Biden made real missteps in this area. Objectivity clearly matters for public trust of science in the long term. But as of right now, there’s no crisis of trust in science, except among the smallish minority of people who are running around screaming that there’s a crisis of trust in science. But despite science’s overwhelming popularity and public trust, Trump and his administration are launching an unprecedented and devastating attack on American science — cutting funding, and forcing science projects to undergo ideological review by government commissars. Trump’s comprehensive attack on science
Wes Anderson, Luke Wilson rescued after getting trapped in an elevator
A star-studded celebration of Wes Anderson's "Bottle Rocket" took a turn when the fire department had to be called earlier this week.
Liverpool latest: Michael Edwards leaves as chief executive officer of football for Fenway Sports Group
Michael Edwards spent almost 15 years at Liverpool over two spells; he oversaw the arrival of Arne Slot following Jurgen Klopps departure; Slot was replaced by Andoni Iraola this summer; Edwards is credited with signing players that helped with Liverpools last two Premier League titles
EPA promised a Make America Healthy Again agenda. It has yet to materialize, frustrating activists
Trump’s second-term EPA has vigorously pursued a deregulatory agenda.
MBA Voices: From London Business School To The World Fencing League: Why I Chose To Launch A Sports Venture
How an MBA at the London Business School prepared Zhen Ren Teo to launch a professional sports league
Computer science student gains experience in IT and business operations at Stuckey's internship
Adir Ali Yerima ’29 shares how Oglethorpe prepared him for his current internship at Stuckey’s Corporation.
EPA promised a Make America Healthy Again agenda. It has yet to materialize, frustrating activists
After Make America Healthy Again activists drew up a petition to get him fired, Environmental Protection Agency administrator Lee Zeldin pledged to release a formal agenda of MAHA priorities his agency would pursue.
Childcare, education and children’s health are inseparable
I have never stopped carrying the children of West Virginia whose futures are narrowed by poverty, limited access, and public choices.
Mint to separate critical minerals work into e-scrap, battery businesses
Mint Innovations still plans a 2027 launch for its first U.S. critical minerals recovery facility in Texas, which will focus on copper and other materials from e-scrap. Battery recycling will now be a separate business called Linca.
Why NYC council speaker and Health Department are at odds over Legionnaires outbreak
New York City health officials say it’s a bit like a crime investigation. But instead of persons of interest, they are looking into buildings of interest in their investigation into the Legionnaires’ outbreak on the Upper East Side.
Public Health Student Hollie Hagan found her calling in rural Kentucky
A high school internship at the Grayson County Health Department introduced Hollie Hagan to public health and set her on a path she never expected. Now a University of Kentucky College of Public Health student, Hagan is combining leadership experiences and rural fieldwork to prepare for a career serving communities like her hometown.
Bucs Ranked Very Low in Offseason Power Rankings
Haunted by a historic late-season collapse and the departure of franchise icons, Tampa Bay faces skepticism as critics question if this roster can still dominate the division.
Planned Parenthood sues Ohio health department over clinic license transfer
Planned Parenthood is asking the court to hold the Ohio Department of Health in contempt.
EPA Continues Public Health Attacks by Weakening Pollution Standards for Trucks
The current proposal from the EPA seeks to weaken the standards and would hinder progress on cleaning up emissions
Chargers Receive Honest Admission on Edge Rusher Dilemma
As Khalil Mack prepares to pass the torch, rookie sensation Akheem Mesidor joins forces with breakout star Tuli Tuipulotu to solidify a high-stakes defensive evolution in L.A.
OpenAI's No. 2 executive stepping down over health issues
Simo's departure removes one of OpenAI's highest-profile executives.
Area businesses battle construction gauntlet
Wood River Valley businesses have been working to adapt amid long commute times caused by the Idaho Transportation Department’s state Highway 75 construction.
Mayor Johnson names Dr. Garth Walker to lead Chicago Department of Public Health
Chicago Mayor Brandon Johnson has named Dr. Garth Walker as his choice to lead the Chicago Department of Public Health, putting the current chief medical officer of Rush Health in line to become the city's next public health commissioner.
Gov. Landry invites LSU sports donors to event on ‘future of college sports’ at governor’s mansion
LSU President Wade Rousse and Gov. Jeff Landry are co-hosting an event for LSU athletics’ top donors at the governor’s mansion next month on the financial future of the athletic department.
USDA lowers beef export sales by 90% amid growing doubts over data
The U.S. Department of Agriculture dramatically lowered its reported beef export sales for late June on Thursday, sparking fresh concerns about the quality of the agency's data after staffing losses as part of the Trump administration's reshaping of the federal government.
Coffee may have powerful effect on liver health, major study suggests
Heavy coffee drinkers showed a 47% lower risk of hepatocellular carcinoma and reduced liver fat, liver iron and fibroinflammation in a major study.
NYC Council speaker blasts health department over Legionnaires' cluster on Upper East Side
Bat exposure warning linked to Mount Airy fireworks show
Attendees of Mount Airy's July Fourth fireworks show came into contact with bats, the Carroll County Health Department warns.
Olde Mille House Shoppes working to repair property damage from weekend storms
The Olde Mille House Shoppes in Lancaster County repairs storm damage.
NYC Health + Hospitals/Elmhurst Appoints Dr. Robin Ulep as Vice Chair of Neurology and Co-Director of Stroke Center
Elmhurst, NY – NYC Health + Hospitals/Elmhurst today announced the appointment of Robin Ulep, MD, as Vice Chair of the Department of Neurology and
Flying bats reported near crowd at Maryland fireworks show, officials warn of health risk
Health officials are asking anyone who may have had contact with bats during the Mount Airy fireworks event to contact their local health department for a rabi
Cann Built a $40 Million Business on THC Drinks. Now It’s Preparing for a World Without Them
Co-founder and CEO Jake Bullock is hedging his risk with magnesium, electrolytes, L-theanine, and passion flower.
Tel Aviv University opens $35m Sylvan Adams Sport Science Institute
The new institute will partner with the Olympic Committee of Israel to provide scientific support for athletes preparing for the 2028 and 2032 Olympic Games.
Health systems need data discipline for effective AI
Provider organizations that manage their data with the same rigor as financial assets will be better prepared for trustworthy AI, stronger decisions and safer care, says SE Health Chief Digital Officer Robert Slepin.
Ohio Department of Health warning spread of ‘explosive’ diarrhea illness
The Ohio Department of Health (ODH) is warning Ohioans to take precautions as cases of the “explosive” diarrhea illness, Cyclosporiasis, continue to spread throughout the state.
How to Bring More Data Science to YouTube and Creator Media
I am constantly writing about the challenge facing agencies and brands when in comes to YouTube. Is it TV? Social video? Search? Commerce? Do you fund it from all of those respective budgets, and measure it using all their respective metrics? Sean Odlum, Chief Product Officer at Tinuiti, says it may not make sense to try and “bucket'“ YouTube. “You kinda gotta treat it as its own thing,” he said. “Years ago, we had debates [along the lines of] ‘what is this?’ Ultimately we decided, it’s YouTube. It is hard to categorize because it is so protean.” Which ultimately means that almost every part of a media department or marketing group will likely touch YouTube in some fashion. And that it probably needs its own sets of metrics and measurement tools. At Tinuiti, that need has led the agency to develop the YouTube Intelligence Suite, which aims to help brands optimize YouTube campaigns while using all the traditional marketing tools they are used to, such as MMMs. “I wouldn’t say there is a YouTube playbook,” Odlum said. “[For media planners] there is this vast bubbling ocean, so where do you start?’ A lot of brands and agencies struggle.” “You don’t want to just brute-force it—spray dollars everywhere and eventually learn. You want to start intelligently and then learn iteratively.” The problem, Odlum and his team have found, is that “brands have largely defaulted into demand generation campaigns because they’re easier to measure.” However, “you can really build your own content ecosystem around these trusted experts.” Check out the full interview here: Thanks for reading Next in Media! Subscribe for free to receive new posts and support my work. Subscribe