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Trump’s Spring Revenge Tour Routed G.O.P. Foes. But Fall Headwinds Loom.
He has used his sway with his base to oust wayward Republicans more than he has made inroads with the independents his party needs to defeat Democrats in November.
Six Flags Over Texas kicks off daily operations May 21 with new live entertainment and more summer fun
DALLAS — With school out and warm weather approaching, all roads lead to Six Flags Over Texas as it opens for daily operations May 21. The park will welcome guests for the summer season with brand …
Most iconic barbecue restaurant in every state
From roadside shacks to barbecue institutions like Franklin Barbecue in Austin, here's the most iconic barbecue restaurant in every state.
Business Notes: Virginia Beach disability advocates honored; free mortgage for military family
View the latest business happenings in Hampton Roads.
Hampton Roads’ Regional Black Chamber of Commerce hosted “Inside Politics Forum” in Norfolk
NORFOLK, Va. (WAVY) — It is National Small Business Month! Black BRAND, Hampton Roads’ Black Chamber of Commerce, took place Saturday, hosted by its annual “Inside Politics Forum&…
UW’s Science Initiative Roadshow Completes Historic Year
This academic year, the University of Wyoming’s Science Initiative Roadshow celebrated its largest number of outreach activities yet, bringing hands-on STEM learning experiences to communities across
Talking Business with Becky Bradley: Quiet fixes, big results across the Lehigh Valley
These projects in Lehigh Valley’s transportation plan may have smaller price tags, but will have huge impacts.
I’m obsessed with Forza Horizon 6, and I’ve barely even raced
An open world full of open roads.
Man Tears Up After Learning Shocking Value of Handbag He Thrifted for $1.50
An 'Antiques Roadshow' guest is blown away by the price of a bag that he "just picked it up" because he "thought it was pretty"
Florence passes ordinance to curb traffic from nearby businesses
Florence now fines businesses up to $5,000 for car lines that block roads, following complaints about congestion near the new 7Brew coffee shop.
NAVSUP Business Systems Center Meets the Fleet in Hampton Roads
NORFOLK, Va. -- Thirty-four military and civilian personnel from Naval Supply Systems Command (NAVSUP) Business Systems Center (BSC) in Mechanicsburg, Pa., traveled to the Hampton Roads, Va., area of operation to participate in NAVSUP BSC’s Meet the Fleet event, May 4-7.
Kallipoliti on Intersectional Environmental Politics
The Cal Poly LA Metro Program returns to Helms on Thursday, May 14 from 6:30 to 8:30 pm with a special evening featuring architect, engineer, and scholar Lydia Kallipoliti, whose work explores the …
CBP axes plan to build portion of border wall in Big Bend National Park
Officials say they'll instead pave roads along the border of the park and utilize drones and other digital surveillance equipment.
Inside Business reveals the 2026 Power List and Top 25
Inside Business creates its annual Power List to highlight the people who are influencing the economy in Hampton Roads. This year’s Top 25 influencers are listed in alphabetical order.
Antitrust suit seeks better prices for farmers
A stack of papers is keeping eastern Colorado and western Kansas farmers out of the lucrative west-coast market and bringing a group together to levy an antitrust suit against the railroads. Stefan Soloviev was an unlikely farmer with his full-sleeve tattoos, big-city upbringing, and a last name that looked very different from the primarily German surnames […]
The 'What Ifs' of 2025-26 for Iowa State athletics
Columnist Travis Hines examines the crossroads moments in Cyclones athletics this school year.
Why investing in Illinois roads is critical for business competitiveness
A look at how deteriorating Illinois roads impact supply chains, business costs and economic growth across Chicago and downstate regions.
Oregon Democrats found a way to improve roads. Now their gas tax goes before voters as prices soar
A referendum on Oregon’s primary ballot seeking to repeal a Democratic gas tax increase is complicating the affordability message central to the party’s midterm election strategy
Oregon Democrats found a way to improve roads. Now their gas tax goes before voters as prices soar
A referendum on Oregon's primary ballot seeking to repeal a Democratic gas tax increase is complicating the affordability message central to the party's midterm election strategy.
Lamborghini Fenomeno Roadster (2027)
Lamborghini Fenomeno Roadster features a completely new aerodynamic package compared to the Coupe, designed to ensure maximum performance even without the roof.
Welcome to the Fenomeno Roadster: the fastest ever roofless Lamborghini
How does 211mph and a 0-62mph time of 2.4s sound? Yeah, like an angry V12
Colorado needs a sane, viable opposition party
If you are upset with the increasing regulatory burden in Colorado, the exodus of too many large employers, accelerating property taxes, the condition of the roads, and all of the funding for transit schemes with low demand, of course, you can lay the blame on Democrats who control all levers of state government. The same […]
Nannie Helen Burroughs Parade, business fair prompt road closures in DC
It will be another busy weekend in the nation’s capital with two big events that are expected to attract a bunch of people and close off some D.C. roads.
How Disneyland Remade American Politics
America is turning 250, and The Free Press is marking the occasion with a yearlong series of events, conversations, and stories celebrating our country’s history. Today, we’re taking a journey with historian Beverly Gage to Southern California. Beverly traded the archives for the open road for her new book, This Land is Your Land: A Road Trip Through U.S. History. We’re proud to publish an excerpt, on the theme park that shaped American politics—and the presidents who loved it. —The Editors On July 17, 1955, Ronald Reagan stood near a mocked-up wood-plank town in Anaheim, California, where a 13-star flag flew incongruously over an “Old West” landscape, and introduced the world to Disneyland. He had been invited by Walt Disney himself to co-host the park’s live ABC broadcast, alongside Art Linkletter and Bob Cummings—three Hollywood actors who seemed to embody a wholesome, all-American ethos. From the imagined past of Frontierland, the show leaped ahead to Tomorrowland, set in the far-off year of 1986, emphasizing the technical marvels yet to come: nuclear energy harnessed for civilian purposes, human beings riding rocket ships into space. Disney foretold great things for a 1980s in which the United States would serve as “a source of joy and inspiration to all the world.” But even he could not predict the most important political fact of the age: that his genial co-host would become president. Southern California was a strange place to build a park about the past, because the region at the time was all about newness and abundance and growth. For a lot of its history, Orange County had been Southern California’s version of flyover country: a vast agricultural expanse between two desirable places, Los Angeles and San Diego. But Disneyland was changing that. Before long, 50 miles south of deep-blue Hollywood, Orange County would become a region famed for its right-wing politics—but also for its mythmaking skills. Those two things, it turned out, went naturally together. ADVERTISEMENT The two presidents Southern California gave America both understood this instinctively. Richard Nixon and Reagan each built a national career on invoking a version of the American past in which the specificities of historical context mattered less than the big picture. For Nixon, progress meant proclaiming a “New American Revolution” on the eve of America’s bicentennial while dismantling the federal programs that had built the postwar middle class. For Reagan, it meant recapturing a lost optimism and an old-fashioned faith in America as an exceptional nation. Both men were less interested in history as it actually happened than in history as it felt—and Orange County, a place that had built itself almost entirely from scratch, turned out to be exactly where the myth of America’s future was getting made. I’m a historian—and historians tend to be myth-busters. With the country’s 250th birthday on the horizon, I figured it was a good time to step out of the ivory tower and check in with the past as it exists here and now, at the museums and monuments and roadside attractions where Americans go to learn about their history. After all my travels—to Davy Crockett’s Tennessee and Texas, to the real Erie Canal, to the birthplace of the American automobile and the actual Old West—I couldn’t miss out on Disneyland, the single most influential historic attraction in U.S. history.
Florence considers fines for businesses, drivers as car lines back up onto public roads
A proposed ordinance would impose penalties up to $5,000 on businesses and citations for drivers queuing on streets, but residents are divided on who's responsible
Who’s selling longevity? Biohackers are buying.
Several companies are currently positioning themselves at the crossroads of metabolic health and longevity
CEA Retail + Hospitality Winner: Biggers blends produce, entertainment
Biggers Market’s roots run deep, tracing back to the 1940s when founder and partner Sven Wallin’s grandfather, alongside his brothers, opened Biggers Brothers, a family-run produce business in Charlotte. Decades later, the family’s reputation for farm-fresh fruits and vegetables lives on. In 2010, Wallin opened Biggers Market, building on a reputation that endured for the past 16 years. “I learned a lot about my grandfather, who passed away when my mother was young, through my uncle. The one thing that is ingrained in me is my grandfather’s willingness to go the extra mile for a better product, not settling for what’s easy, but finding what is better,” said Wallin. “He taught me the importance of name and reputation. If your name was on it, it had better be right. Word-of-mouth was always very important to gain a good reputation.” So was hard work. Entrepreneurialism has always been central to Biggers Market’s identity, Wallin said. In high school, Wallin worked at a produce stand in Charlotte, an experience that shaped how he thought about food. “I realized all produce was not created equal, and we could focus on freshness, seasonality and flavor. Grocery stores were convenient, but the produce often didn’t have the same taste or quality,” he said. As a college graduate without a paying job, Wallin took a leap and opened a 20-by-30-foot roadside stand with just three employees. “It was so small we had to put tables with umbrellas out in the yard to accommodate everything. We didn’t have pallet jacks or forklifts to unload the trucks. We would form a line and toss watermelons to get them to where they needed to go,” he recalled. In year two, Wallin opened a market on Carolina Beach Road, still in operation today but larger, and later on Market Street, setting up tents for extra space. In 2019, the sale of the land forced a hunt for a new property, and Wallin landed on his current location at 6250 Market St. “We had ambitions beyond produce,” he said. “We wanted this market to be a place that felt different from a typical grocery store.” In 2024, Wallin added his kitchen to the Biggers brand. “I’ve blurred the lines of a market and a grocery store,” Wallin said. “It’s a place where you can shop, eat, have a drink and listen to live music with friends and family. It’s a mix of retail and social experiences cultivated over time.” What hasn’t changed, however, is Wallin’s Southern hospitality, a strong sense of pride, purpose and responsibility and a commitment to seasonality. Spring brings the garden center to life with herbs, veggie plants and jumbo ferns. Summer leans heavily into produce. Fall brings the pumpkin patch, and winter hosts a Christmas market. “It means a lot to have what we’ve built recognized, especially in Wilmington. There’s a lot that goes into the business from our team. And that’s something we’re genuinely grateful for,” Wallin said. With plans underway for a new larger Carolina Beach Road location, Wallin continues to look ahead. “It’s an opportunity to build another market from the ground up and continue growing what we’ve been doing,” he said. “We’ve been through development before, so we understand what it takes.”
How States Are Navigating the Intersection of Disasters and Public Health
As state officials seek to address the full scope of extreme weather impacts, they must look beyond physical damage metrics—washed-out roads, downed power lines, and destroyed buildings—to broader health effects that are increasingly evident in emergency rooms, public health data, and community well-being.
Colorado needs another Bill Owens — who kept up our roads
By Dick Wadhams The silence is deafening within the Democratic primary for governor on the need to build and improve roads in Colorado after 20 years of neglect. The Democratic contestants, U.S. Sen. Michael Bennet and Attorney General Phil Weiser, talk about liberal touchstones such as mass transit and bike lanes that few Coloradans find […]
Is Palantir fit for UK consumption?
Supervillain or scapegoat? Controversial software firm’s inroads into British state systems are alarming to some
Ranking college football's toughest 2026 schedules for top CFP contenders after spring practices
Which College Football Playoff contenders have the toughest roads in 2026?
Takeaways from Tallahassee
Florida’s roads and leadership move forward, even as maps change.
Nebraska business leaders, Gov. Pillen step up support for Union Pacific-led merger
Gov. Jim Pillen joined Nebraska business leaders Thursday in throwing more support behind the proposed marriage of Omaha-based Union Pacific and Atlanta-based Norfolk Southern as the railroads filed an amended merger application with federal regulators.
SEC meets at a crossroads — and its grip on college football is at stake
Inside the SEC’s most consequential spring meetings — and what’s on the line.
‘Move fast and break things’ not way to fix Colorado’s roads
By Donna Lynne, Kelly Nordini and Rebecca McClellan This month, after the effects of federal H.R. 1 hit Colorado’s budget like a sledgehammer, Colorado lawmakers had to cut more than $1.5 billion from our state budget, leaving virtually no corner untouched. Critical programs for health care, the environment and education felt the effects. We do […]
Takeaways from the latest California governor’s debate
Eight candidates seeking to become California’s next governor met for an unwieldy debate Tuesday, where the candidates discussed their plans to make the state more affordable and sought to gain ground in an unsettled field. Xavier Becerra emphasized his past jobs as HHS secretary and California attorney general. But he also put aside a nice guy reputation with a few shots at his opponents. San Joe Mayor Matt Mahan pushed back on California’s gas tax, calling it regressive and arguing that rural and working-class Californians pay more to protect the roads than “wealthy EV owners.” And he said everyone else on stage had healthcare wrong.
Chicago Skyway’s Australian owner fields takeover bid
Atlas Arteria owns toll roads in France, Germany and the US, including the Chicago Skyway.
Cut in half: Nike ACG Ultrafly Trail Review (2026)
Nike ACG Ultrafly Trail review: Nike clearly listened to feedback from the first Ultrafly, and the ACG reboot delivers a much better product. We found in the lab that the new dual-plate setup, upgraded ZoomX foam, and lower weight create a true trail super shoe that surprised us right away. It's perfect for flying over gravel roads or easy, flat trails. The premium price is hard to ignore, and the high drop may divide opinions, but in our view, this is an amazing weapon for crushing all your personal bests.
A New Worry for Republicans: Latino Catholics Offended by Trump
In 2024, the president made significant inroads with Hispanics. But in a competitive Arizona congressional district, voters now express dismay at his feud with the pope.
Morgan Supersport 400 Is The Company's Most Powerful Vintage-Look Roadster Yet
Nearly 400 horsepower ought to be enough to make the new Supersport 400 drive as good as it looks.
Winter Garden at a crossroads: Growth plan proposed after small business shakeup
City leaders in Winter Garden are considering a new strategy to support small businesses after months of rapid change in the downtown district left uncertainty about what comes next.
Overwatch Is Making Good On A Decade-Old Promise
The hero shooter’s reboot is getting one thing right
SCIENCE-MONKEYS/
Macaques hold food while an infant sits between them at the Rock in the British overseas territory of Gibraltar, July 27, 2019.
Tiny town in North Carolina honors towering Andre The Giant with roadside marker
Wrestler and actor Andre The Giant is being honored with a roadside marker in a small town in North Carolina that was once his home | KMBZ
Pavement Made from Algae Could Cut Toxic Asphalt Fumes by 100 Times and Make Roads Last Longer
Scientists are turning toxic, petroleum-based asphalt into sustainable, self-healing roads using fast-growing algae.
What’s Happening With Tesla’s Battery Business
Plus, CATL’s sodium ion batteries will be rolling out on roads across China later this year.
Asphalt is everywhere; but is it bad for our health?
If you piled all of Phoenix’s pavement into one spot, it would be enough to cover San Francisco four times over.Roads, parking lots and other paved surfaces blanket a lot of land — an estimated 40% of Arizona’s capital city.
The Conversation: As Renaissance Fairs Become Big Business, Can They Retain Their Counterculture Roots?
Renaissance festivals now sit at an uneasy crossroads between countercultural expression and commercial spectacle.
Why science communication has become a matter of life and death
Scientists have always been trained to do research. For 40 years, they’ve been asked to ensure people believe it. How’s it going?
N.Y. loses $74M for not revoking 33,000 illegal licenses for immigrant truckers
New York officials have defended their licensing practices.
LIV Golf to shut down? Saudi Arabia financiers may pull support, leaving PGA Tour rival at crossroads
Four years after its dramatic launch, LIV Golf may be going out with a whimper
Zach Lowe warns Donovan Mitchell at Cavaliers’ playoff crossroads
NBA analyst Zach Lowe had a worrying message about Donovan Mitchell and the Cavaliers' playoff status going into the first round series.
Business Notes: NSU raises $147M; McDonald’s to open in Virginia Beach
Norfolk State University’s Now Is Our Time campaign raised $147 million, exceeding its original $90 million goal. View the latest business news in Hampton Roads.
Black Maternal Health Week highlights disparities, solutions at Hampton Roads conference
Held as part of the national awareness week from April 11 to 17, the conference brought together doctors, nurses, social workers and midwife advocates to address inequities in maternal health care and outcomes.
110,000-year-old discovery rewrites human history: Neanderthals and Homo sapiens worked together
The first-ever published research on Tinshemet Cave reveals that Neanderthals and Homo sapiens in the mid-Middle Paleolithic Levant not only coexisted but actively interacted, sharing technology, lifestyles, and burial customs. These interactions fostered cultural exchange, social complexity, and behavioral innovations, such as formal burial practices and the symbolic use of ochre for decoration. The findings suggest that human connections, rather than isolation, were key drivers of technological and cultural advancements, highlighting the Levant as a crucial crossroads in early human history.
Paul Renner fundraising falls off, with roughly $800k raised to kick off 2026, as burn rate escalates
The conservative is at the crossroads as big donors steer clear.
In praise of popular science
As a kid, I was enthusiastically and unreservedly in favor of a manned space program. Our destiny lay in the stars, I figured. Get people out there. We need Star Trek here and now. As I got older, I became rather disenchanted with the idea. Humans are expensive, fragile, and inefficient as space cargo. We could flood the solar system with 100 robotic probes for the price of any single manned mission and get back just as useful data. Besides, it turns out space travel is dangerous. Tusk is a reader-supported publication. To support this work, please become a paid subscriber. Subscribe When it came to the recent Artemis II mission, my cynical side didn’t really see the point. Flying around the Moon and back is literally something we did before I was born, and I once owned a Members Only jacket. Apollo 8 circled the Moon ten times and returned to Earth safely the same month that “Chitty Chitty Bang Bang” was released. What was the point of repeating a feat that far braver people once did with tin foil and slide rules? Yet I’ve surprised myself with how moving I’ve found the Artemis II mission to be. The photos have been stunning. The crew has been professional and engaging. There have been modest but important milestones — the farthest humans have travelled from Earth; the first woman, person of color, and non-American to leave low-Earth orbit; innovations in communication, and more. One thing that really stood out is that this is really NASA at its finest. Not that this is the most important mission they ever pulled off, but they did this in a competent way that celebrated the achievements and kept the crew and the science at the forefront of the project. This wasn’t some billionaire throwing celebrities or cars into orbit as a vanity project — this was a collective effort to send experts in to do a job and come home safely. We don’t see that sort of thing much these days. I’m guessing few people would describe many government agencies as inspiring, but this one counts for me. We’re living through a profoundly anti-science era, in which pathbreaking, lifesaving discoveries like mRNA vaccines are routinely downplayed or even vilified. As I’ve noted previously, this era is something like that of the Red Scare in the 1940s and 50s, in which “egghead” professors were portrayed as out of touch or even hostile to regular Americans. One of the things that helped break that spell was Sputnik — the Soviet communications satellite that demonstrated that the United States was falling behind in crucial scientific research and applications. Its launch triggered a new appreciation for American science and goaded the federal government into supporting research universities and labs. I’m not saying that Artemis is the equivalent of Sputnik, but it potentially reminds people that there’s some value to scientific endeavors and the human faces attached to them. Despite my love for the show “For All Mankind,” I’m far from convinced that there’s any real value to putting colonies on the Moon or Mars that would justify the capital investment and the massive health risks to the astronauts. But sending scientific good will ambassadors on a trip into space once in a while? Bring it. Share
Crossroads District businesses react to Royals stadium proposal near their neighborhood
Local business owners in the Crossroads District reacted to the city's new Royals stadium proposal two years after voters denied a sales tax extension for a downtown baseball stadium.
Monkey business: Small fleet keeps getting violations for handling lab animals
JKL Secure Freight's been getting in trouble with the USDA -- and an animal-rights groups -- over its handling of monkeys for science experiments. A look at the fleet's roadside-inspection history doesn't inspire much confidence either.
South Carolina governor candidates tout infrastructure, growth at business forum
South Carolina’s crumbling roads, aging bridges and gaps in broadband access.
Exclusive: SpaceX lays out IPO details, targets early June roadshow, sources say
SpaceX outlined details of its highly anticipated IPO at a meeting with its team of bankers Monday night, telling them it plans to earmark a large portion of shares for retail investors and will host 1,500 of them at an event in June following the IPO roadshow launch, according to two people familiar with the matter.
Hochul launches significant effort to fill potholes, repave roads across N.Y.
In April, 215 crews will place more than 8,000 tons of asphalt to fill what is estimated to be 175,000 potholes.
Moms for Liberty wanted a seat on the school board. Trump gave them a voice in the White House
The parental rights group continues to make inroads.
Rising youth sports costs in Hampton Roads: How families can keep kids in the game
Hampton Roads is already a hub of innovation, business leaders say
Speakers at the region’s first State of Innovation Address talked rockets to Mars, the deep sea — and unicorns.
Apple’s biggest product in its 50-year history surprised the engineers who designed it
Apple had never built anything so complex. But it was at a crossroads.
Serie A winger linked with Liverpool as Salah replacement
Juventus Transfer Plans: Premier League Pressure Mounts as Champions League Stakes RiseChampions League Race Shapes Juventus FutureJuventus stand at a familiar crossroads, one shaped as much by financ...
Procurement Roadshow in Germany: Health
Join German companies to explore World Bank Group health sector procurement. Learn about WBG reforms, tender requirements, and market opportunities with experts.
A Defining Contest
Collins race puts Maine at the center of a national political crossroads as Democrats wrestle with identity, strategy and generational change.
Library hosting Writers Roadshow
The Northwestern Regional Library is pleased to announce our upcoming Writers Road show April 21-25 at our libraries and in our communities. These events are free and open to the
How a new report determined Knox County needs a shocking $5B in updates
It's pretty obvious some Knox County roads and buildings need TLC. You might be shocked how much it will cost.
Trump’s Iran war is at a fateful fork in the road
One month in, President Donald Trump’s war in Iran is at a crossroads.
Business owners say late notice of protest caused confusion along Montgomery
ALBUQUERQUE, N.M. (KRQE) – As protesters marched through northeast Albuquerque on Saturday, several nearby businesses say they felt left in the dark about when — or if — roads would be shut down. M…
University Park officials say SMU crosswalk doesn't violate state order
University Park officials say an intersection featuring the Southern Methodist University mascot is not in violation of Texas Gov. Greg Abbott’s order prohibiting decorative markings on state roads.
Top law schools for entertainment law
Entertainment law sits at the crossroads of creativity, commerce and intellectual property. Lawyers in this field navigate fast-moving industries shaped by technology, global markets and evolving business models, often working closely with artists, studios, leagues and media companies.
Steve Mosko Joins Board Of Radial Entertainment
Steve Mosko, former longtime Sony Pictures Entertainment television chief, and CEO of Village Roadshow, joined the board of Radial Entertainment.
Critically endangered hare spotted in surprising location for the first time in 40 years — but it was already dead
Scientists in China have announced the first confirmed sighting of the critically endangered Hainan hare in part of its native range in four decades, after spotting its completely flattened carcass on a roadside.
Marathon has sold 1.2M copies across Steam, PS5, and Xbox
Alinea Analytics estimates show that Marathon has generated gross revenues of $55M via 1.2M copies sold on Steam, PS5, and Xbox: Looking at the split between Steam, PS5, and Xbox, Steam is clearly the main platform for Marathon, accounting for a little under 70% of the audience (800K copies sold). Meanwhile, PS5 takes about 19% (217K) and Xbox (including console, PC, and cloud) accounts for a bit over 11% or 133K. Marathon is technically a first-party Sony title, so seeing the home console struggle to break 20% of the volume is a notable data point for the ongoing platform-agnostic debate. PlayStation Studios online games will almost certainly continue being multiplatform (despite Sony reportedly pulling back on PC releases). Subscribe for free to get the most accurate games estimates in your inbox twice a week 🫶 Subscribe As for Marathon, the consensus among hardcore players who pushed through the awkward onboarding phase – myself included – is that it’s fantastic. The gunplay, aesthetic, and presentation are among the best in the shooter genre. A great game doesn’t always equal an immediate hit, though, as shown by our estimates. Things are looking lukewarm right now. But this might be one of those marathon-not-a-sprint situations. Had to, didn’t I? Why wasn’t Marathon a hit on the same level as Arc Raiders? One topic that came up in a lot of conversations at GDC this year was why Marathon hasn’t hit the same stratosphere as Arc Raiders. On paper, they’re both extraction shooters, and Marathon has the Bungie pedigree – the house that built the gold standard for gunplay in Halo and Destiny. Marathon’s neon-futuristic aesthetic also distinguishes itself from the gritty realism of Tarkov or the post-apocalyptic hope of ARC Raiders. But vibes can only get you so far for first impressions if the onboarding feels like a brick wall. Marathon is a sweaty PvP-focused experience with a first-time user experience and UI that I can only describe as dreadful. Players are dropped into a complex ecosystem where the UI, though visually striking, is functionally uninformative, forcing users to manually hover over nondescript, identical icons just to identify basic gear or weapon mods. This lack of clarity is compounded by punishing mechanics like a severe heat gauge for movement and a scarcity of vital resources, all without a clear tutorial or a low-stakes mode to learn the ropes. Most people – even top streamers and veteran shooter players – have no idea what’s going on in Marathon at first. Arc is on the complete other end of the spectrum. As we covered here and here, Arc Raiders offers a more collaborative, approachable loop where players often work together toward shared goals. And the objectives are instantly clear. To many players, this contrast only emphasised Marathon’s issues, especially during the testing period. Players understand the Arc Raiders loop within 30 minutes, while Marathon acts as a massive filter, chewing up newcomers and spitting them out before they can experience the depth of Bungie’s signature gunplay. What I’m getting at here is that the poor first-time user experience of Marathon’s Server Slam likely stifled launch sales, while the opposite was true for Arc. Let’s look at the pre-launch copies sold for each game during their respective Server Slams (launch-aligned) : Looking at the trajectory: Arc Raiders saw a massive 80% jump in copies sold during its three-day Server Slam (day -13 to -11). Players jumped in, realised the water was fine, and immediately opened their wallets. Marathon, meanwhile, saw a 49% increase in the four days following its Slam (Day -7 to -3). At the time of each game’s respective launch, Arc Raiders had nearly double the Steam footprint of Marathon – and word of mouth only continued to grow. Bungie could have had more time to fix the onboarding process had the beta happened earlier. But Marathon launched three days after the beta finished. These factors limited the launch sales quite a bit, I reckon. Marathon has found a niche audience, though Despite the friction-heavy start, the data suggests that those who survived Marathon’s onboarding are loving life. We’ve been tracking cross-platform DAUs, and while there’s the expected post-launch leakage, many players are sticking with it. After peaking at 478K total DAUs on its first Saturday, Marathon has settled into a respectable rhythm, holding 345K DAUs as of yesterday and averaging 380K DAUs across the weekend. Steam continues to do the heavy lifting here, consistently accounting for the lion’s share of the daily players. Players have been putting in the hours, too: On Steam, Marathon’s average playtime has climbed to 27.8 hours, significantly outpacing the console averages on PS5 (16.5h) and Xbox (17.3h). Even more telling than the averages: 22% of the Steam audience has surged past the 50-hour mark, and nearly 7% have already logged over 100 hours. Subscribe for free to get the most accurate games estimates in your inbox twice a week 🫶 Subscribe This data suggests that once the Bungie magic clicks, it hooks players deeper than the average extraction shooter. There’s also started to be a shift in the game’s discourse. Marathon launched as one of those games that’s cool to hate. But as Marathon’s 100-hour club grows, we’re seeing conversations around its mechanical merit outweigh the negativity. Several high-profile creators, who were initially vocal critics, have spent the last week coming around on the mechanical depth of the endgame. It’s a subtle but positive signal; the hate train is losing steam, and a new narrative about the game is emerging. Bungie faithfuls unite Another interesting metric in Marathon’s first few weeks is who, exactly, is playing. Bungie leans heavily on its prestige as the “makers of Halo and Destiny,” in its marketing, and that message has clearly hit the mark. On Steam, the gravity (hammer) of Bungie’s previous work is unavoidable. A staggering 78.2% of Marathon players also played Destiny 2. The trend carries across other platforms, with 74.2% of PS5 players and 82.7% of Xbox players also having played Destiny 2. The Halo legacy lives on, it seems. More on that in a bit. While Destiny 2 went free to play, these numbers still represent a high-intent migration of a fanbase that trusts Bungie’s specific brand of kinetic gunplay and cryptic world-building. The Xbox data adds another layer of legacy. About 85.7% of Marathon players on Xbox have played Halo Infinite, while over half of the Steam audience has spent time in Halo Infinite and 36.1% in the Master Chief Collection (a paid collection of the old Bungie-made legacy games). Interestingly, we see a 55.9% overlap with ARC Raiders on Steam. Overlap is even higher there on PlayStation (60.5%) and Xbox (66.5%). And there’s also significant crossover with Helldivers 2 on all platforms, too. Subscribe for free to get the most accurate games estimates in your inbox twice a week 🫶 Subscribe Bungie has found some of its fans with Marathon, and the challenge now is keeping this engaged in a high-stakes PvP environment when they’ve spent the last decade primarily enjoying the power fantasies of PvE. On that note… Go the full 26 miles? Or cut and run? Time for some could’ve, should’ve, would’ve. These things would have improved Marathon’s performance at launch: A more robust onboarding process, perhaps in the form of a short single-player/PvE campaign. We know Bungie fans love this stuff. A traditional arena-based mode akin to Destiny’s Crucible could have been a bridge for the cautious players who’d have been otherwise deterred by the Server Slam. It’s also a great palate cleanser after getting merked. Introducing a dedicated PvE environment would have similarly diversified the conversation and lowered the barrier for the Bungie faithful who found the pure PvP extraction loop too abrasive. PvE is safer than PvP these days. There’s an argument that a thin PvE mode would have just felt like a budget Destiny, potentially hurting the brand more. But given how dire the FTUE is, I think it would have been a net positive. Any kind of tutorialised loop that demystifies the stakes, really. While there is merit in a studio sticking firmly to a singular creative vision, and going all in on the hardcore extraction loop. Less forgiving is the technical reality is that the user interface and first-time user experience (FTUE) were not at a commercial standard for launch. Subscribe for free to get the most accurate games estimates in your inbox twice a week 🫶 Subscribe In a landscape where player time is oversaturated and the most contested currency, a flawed FTUE is a critical failure point. But it’s not all doom and gloom, as Marathon has an incredible, unique gameplay loop, suggesting that financial success is still attainable if Bungie can pivot effectively. Bungie and PlayStation now face a difficult strategic crossroads, though – one within a challenging games market. They could: Double down on Marathon with a long-term Rainbow Six Siege- or No Man’s Sky-style recovery plan, which is something I heard Last Stand Media’s Chris Maldonado mention last week. While this could be a sunk-cost fallacy in action, it could eventually yield the audience the game’s mechanical depth deserves. Shift focus toward the inevitable Destiny 3 or another project, mitigating the escalating opportunity cost and cutting their losses, so to speak. Doing both is an expensive proposition, given the high overhead and burn rate of operating out of Bellevue, Washington. With Sony recently demonstrating a lower threshold for underperforming studios and projects, the margin for error has vanished. Whatever happens, the next six months will determine whether Marathon becomes a cornerstone of Sony’s live-service portfolio or a cautionary tale of vision exceeding accessibility. I’m hoping it’s the former, because Marathon rocks. As always, hit subscribe to get updates on Marathon and other relevant games. Subscribe Want to get your hands on our data for yourself – for free? We’re offering a free trial of our platform for games companies. Send us a message here, or reply to this email, and we’ll set you up. The last word Reply to this email – or reach out here – if you have any feedback for the newsletter – or want to request a game for us to cover. [Alinea Analytics boasts the most accurate PC and console estimates in the business. Game makers use our platform to understand their audience, keep an eye on the competition, monitor sales trends, and spot new opportunities. We equip game studios and financial institutions with accurate data and the confidence to make smarter, data-driven decisions. Want to talk about all things games market data? We’d love to chat!]
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