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Sex in space could be trickier than we think. Here's what science says about close encounters between astronauts | BBC Sky at Night Magazine

Sgnificant gaps exist in our understanding of how human reproduction might be affected by the conditions in space.

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Jul 25 • 5:51 AM EDT • Science • skyatnightmagazine.com
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Andy Burnham and the rise of ‘aura farming’ in politics

Is “aura farming” the new political superpower? There are some days in TV news when you find yourself standing in the middle of a farm, surrounded by baby goats, trying to explain internet slang. Subscribe This was one of those days. There I was, in wellies, trying to unpack aura farming - a Gen Z term for carefully cultivating your image online so that you look effortlessly cool, authentic and charismatic. The trick, apparently, is that it can’t look like you’re trying too hard. Which, I’ll admit, felt slightly ironic as we filmed an entire report on a farm purely because the word farming is in the title. ‘Shaped by algorithms’ Whether you like it or not, politics increasingly feels like it’s being shaped by algorithms as much as manifestos. Take Andy Burnham. Since arriving at Number 10, he’s been impossible to miss online. One minute he’s out for a casual jog with Mo Farah. Next he’s announcing policy alongside TikTok high priestess Bus Aunty. His social media paints a very deliberate picture: less polished Westminster operator, more bloke from the North who just happens to be running the country. It’s not accidental. Burnham’s “King of the North”, New Order-loving persona has become part of a carefully constructed political brand. Authenticity is now something politicians work incredibly hard to make look effortless. But Burnham isn’t inventing this playbook. Like so many of us doomscrolling on an evening, he’s been influenced online. The digital strategy of New York Mayor Zohran Mamdani, pictured above right, has become a case study in viral political communication, and some of the people behind that campaign have recently been advising the Labour Party in Britain. Their message is simple: if you want to reach younger voters, you need to show up where they already spend their time. Embracing content creators And increasingly, that doesn’t mean traditional news interviews (awkward). It means speaking to content creators like Max from The Career Ladder, whose channels reach around 20 million followers worldwide. His interview with Burnham, pictured below, was posted almost immediately after he became Prime Minister. What struck me wasn’t just the audience size, but something Max told me afterwards: many people in the comments said they’d discovered Britain had a new Prime Minister through his interview. Think about that for a moment. Not through rolling news. Not through newspapers. Through a creator they were already following while scrolling. Share That’s a profound shift in how political information reaches people, one that’s been gathering momentum for some time. It also explains why politicians are embracing content creators and spending millions on digital marketing. Of course, this isn’t unique to one party. ‘Personality before policy’ In many ways, the right were quicker off the mark in building their aura online. Donald Trump built much of his political identity on social media. Nigel Farage remains one of Britain’s strongest political performers on TikTok. Politicians across the spectrum now understand that personality often reaches people before policy does. During a six-week UK general election campaign alone, overall digital ad spending routinely tops £11m. Share Channel 4 News Former Number 10 social media adviser Andrew Wong put it well when he told me that “vibes” can help someone get noticed, but they only work if they’re rooted in a genuine personality. Force it, and audiences spot it instantly. The bigger question is whether internet charisma can backfire on you - especially when you’re Prime Minister. Because behind Burnham’s carefully curated videos is a veteran politician with decades of Westminster experience. The spontaneity is produced. While the authenticity may be genuine, it’s managed. That’s not necessarily a criticism. It’s simply the reality of modern political communication. Aura farming alone is not enough to harvest change. But in the age of algorithms, winning attention may be the first battle. Subscribe Share Channel 4 News Leave a comment

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Jul 25 • 4:01 AM EDT • Politics • channel4news.substack.com
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California health officials stress vaccinations as school year approaches

As the school year approaches, California health officials are urging parents to update their children's routine vaccinations to comply with state requirements and prevent disease outbreaks.

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Jul 24 • 11:26 PM EDT • Health • kcra.com
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Nevada regulators approve key steps in MGM, Caesars take-private deals

Two Nevada resort companies that dominate the Strip came a step closer to converting from publicly traded to privately held after actions Thursday before the Nevada Gaming Commission. In separate

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Jul 24 • 9:10 PM EDT • Entertainment • thederrick.com
Mahomes back in full practice, 'optimistic' for NFL opener

Kansas City Chiefs quarterback Patrick Mahomes has been cleared to return to full practice as he recovers from tearing knee ligaments late last season.A disappointing season for the Chiefs last year was capped in December when Mahomes tore left knee ligaments, requiring surgery for the first major injury in his nine-year NFL career.

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Jul 24 • 6:32 PM EDT • Sports • sports.yahoo.com
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Patrick Kane Rejoining Blackhawks Is Not Just A Legacy Decision
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Jul 24 • 6:22 PM EDT • Sports • sports.yahoo.com
Andy Reid: Patrick Mahomes has been cleared to fully participate
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Jul 24 • 4:03 PM EDT • Sports • sports.yahoo.com
Using Excel to Track and Grow Business - New York State Bar Association

Lawyers may excel in learning case law, but a working knowledge of Excel spreadsheets and other bookkeeping tasks can be daunting. A recent program sponsored by the New York State Bar Association offered tips and tricks to better navigate spreadsheet programs. The webinar was presented by Jordan Turk, a family law attorney in Texas and

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Jul 24 • 3:31 PM EDT • Business • nysba.org
Kendrick taps commissioners, former administrator, business leaders for transition team

Mayor-elect Steven Kendrick has named three sitting commissioners and a cross-section of Augusta business and community leaders to examine the government before he takes office.

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Jul 24 • 2:07 PM EDT • Business • theaugustapress.com
Patrick Graham's New Steelers Approach Could Fix Defense's Biggest Weakness

As training camp approaches, one of the biggest storylines surrounding the Pittsburgh Steelers' sweeping offseason changes is the defense. One area in which the Steelers consistently excelled was forcing turnovers. One insider believes new defensive coordinator Patrick Graham will change the Steelers' defensive approach for the better.

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Jul 24 • 2:00 PM EDT • Sports • sports.yahoo.com
Cincinnati mayor announces $1 million in flood relief for residents, businesses

Cincinnati officials are rolling out flood relief funding for residents and business owners hit by recent flooding, as the city pushes for more state and federal help.

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Jul 24 • 1:39 PM EDT • Business • wlwt.com
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Sports quiz of the week: Rodri, Kevin Keegan, Women’s Afcon and Tyson Fury

Have you been following the big news in football, cricket, rugby union, golf, boxing and athletics?

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Jul 24 • 3:00 AM EDT • Sports • theguardian.com
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Mired in litigation with longtime imaging partner, hospital system switches radiology groups

Mary Washington Healthcare in Virginia is switching to Medical Center Radiologists after decades of working with Radiologic Associates of Fredericksburg, which is suing the hospital group seeking nearly $3 million.

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Jul 24 • 1:40 AM EDT • Business • radiologybusiness.com
Public defender proposes increase to 'expert witness' budget due to more mental evaluations

The Douglas County attorney and public defender highlight the growing role of mental health in court cases, with rising costs for evaluations and expert witnesses that are all funded by taxpayers.

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Jul 23 • 11:37 PM EDT • Health • ketv.com
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Police believe woman found dead behind NW OKC business died of natural causes

Police officials reported a woman was found dead behind a northwest Oklahoma City business Thursday afternoon.

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Jul 23 • 11:11 PM EDT • Business • koco.com
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Mark Cuban-Led Group Buys Minority Stake In Athletics Ahead Of Las Vegas Move

An investment group that includes ex-Dallas Mavericks owner Mark Cuban has bought a minority stake in the Athletics in anticipation of their move to Las Vegas in 2028.

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Jul 23 • 7:52 PM EDT • Sports • foxsports.com
Seahawks At Camp: Offense Craving Offensive 'Balance' Under New Coach

The Seahawks boast a good receiver room led by Jaxon Smith-Njigba, but Seattle can't be a one-trick pony.

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Jul 23 • 6:42 PM EDT • Sports • sports.yahoo.com
Cuban's investment group purchases minority stake in Athletics

Harbinger Sports Group, an investment group that includes former Mavericks owner Mark Cuban, has bought a minority stake in the Athletics ahead of the team's move to Las Vegas in 2028.

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Jul 23 • 6:12 PM EDT • Sports • espn.com
2 Sabres UFA Targets After Bad Patrick Kane News
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Jul 23 • 4:49 PM EDT • Sports • sports.yahoo.com
VA official visits Des Moines to review new electronic health record system

The VA's second-in-command visited Des Moines to assess preparations for a new electronic health record system designed to improve care for veterans nationwide.

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Jul 23 • 2:43 PM EDT • Health • kcci.com
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Maine Democrats call on Bennett to denounce GOP funds

Specifically, Democrats say a political action committee called Maine Wins Together, which is supporting Bennett, recently received $100,000 from donors who have also given to former Republican Gov. Paul LePage, who is now running for the 2nd Congressional District.

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Jul 23 • 2:40 PM EDT • Politics • spectrumlocalnews.com
Propheter named next leader of Chamber of Commerce

The former head of Frederick County's economic development office has been named the new leader of the Frederick County Chamber of Commerce.

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Jul 23 • 2:35 PM EDT • Business • fredericknewspost.com
CDC spokesperson: Health investigators deployed to Ohio amid cyclospora outbreak

The Centers for Disease Control is sending disease detectives to Ohio to help with the cyclosporiasis investigation in the state, according to a CDC spokesperson.

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Jul 23 • 12:09 PM EDT • Health • wlwt.com
Patrick Kane Leaves Red Wings, Finds New Home

Patrick Kane is leaving the Detroit Red Wings after signing a two-year contract to return to the Chicago Blackhawks.

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Jul 23 • 11:47 AM EDT • Sports • sports.yahoo.com
CB South head football coach Tom Hetrick stepping down

Central Bucks South head football coach Tom Hetrick is stepping down. Assistant coaches Bart Szarko and John Cataldo will lead the program

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Jul 23 • 11:14 AM EDT • Sports • sports.yahoo.com
Databricks and Microsoft expand partnership to help enterprises bring business context to enterprise AI

/PRNewswire/ -- Microsoft Corp. and Databricks on Wednesday announced an expansion of their decade-long strategic partnership, extending into the 2030s....

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Jul 23 • 11:00 AM EDT • Business • prnewswire.com
Sabres Officially Miss Out On Patrick Kane
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Jul 23 • 9:35 AM EDT • Sports • sports.yahoo.com
Patrick Kane Officially Heads Back To Blackhawks
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Jul 23 • 8:58 AM EDT • Sports • sports.yahoo.com
Cricket gets a political makeover in Modi’s India

The sport that long helped unite the region is now governed by the politics of the day.

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Jul 23 • 6:15 AM EDT • Politics • washingtonpost.com
Charli XCX moves beyond ‘Brat’ and nine more things you must hear this week

Britain's Charli XCX starts a new sonic era with "Music, Fashion, Film," leading a new releases week that includes titles from Shania Twain, O.A.R. the Strokes, Cypress Hill, Brantley Gilbert and more, a posthumous set from the Mavericks' Raul Malo and a Tony Award-winning musical's cast album.

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Jul 23 • 6:06 AM EDT • Entertainment • cleveland.com
Major Sacramento Railyards projects move forward as hospital, stadium and concert venue take shape

Major progress has been made in the Sacramento Railyards in recent months, with three high-profile developments now visibly under construction.

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Jul 23 • 1:36 AM EDT • Entertainment • kcra.com
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'It got higher, and higher': Businesses hit hard by severe flooding in Gallup

"This is one of the worst floods I've ever seen in my life," New Mexico Pottery Company owner Thomas Piano told KOAT.

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Jul 22 • 7:45 PM EDT • Business • koat.com
Missouri Attorney General sues Kansas City over minority- and women-owned business program

Missouri Attorney General Catherine Hanaway has filed a federal lawsuit seeking to block Kansas City's minority- and women-owned business contracting program.

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Jul 22 • 6:05 PM EDT • Business • kmbc.com
What does Cincinnati's emergency declaration mean for residents, business owners?

Cincinnati is transitioning from emergency response to recovery after two rounds of flooding prompted the mayor to declare a state of emergency to provide financial relief to affected homeowners and businesses.

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Jul 22 • 5:17 PM EDT • Business • wlwt.com
Cool Course: Mind Playing Tricks on Me—Mental Health in Contemporary Music

Student analyze and critique songs from diverse artists and genres to explore mental health topics and related stigmas

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Jul 22 • 4:32 PM EDT • Health • nyu.edu
Cyclospora in Maryland: Health officials report 110 cases

Cyclosporiasis cases in Maryland have increased to 110 since May 1, state health officials said.

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Jul 22 • 3:37 PM EDT • Health • wbaltv.com
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Ohio State president is building new pathways for business partnerships

The Ohio State University is committed to working with the state’s business community to bring excellence at scale to research partnerships, student entrepreneurship and workforce development.That message was part of a conversation on leadership and other topics hosted by the Columbus Chamber of Commerce this week between Ohio State President ...

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Jul 22 • 2:00 PM EDT • Business • news.osu.edu
Patrick Kane reportedly walks away from Blackhawks over unexpected issue!

A surprising condition may have derailed Kane's emotional return to Chicago.

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Jul 22 • 12:18 PM EDT • Sports • sports.yahoo.com
Center for the Study of the Longer-Range Future Announces 2026 Graduate Summer Fellows

The Frederick S. Pardee Center for the Study of the Longer-Range Future welcomed eight Boston University graduate students as the 2026 cohort of its Graduate Summer Fellows Program. Running from May 26 through July 31, the 10-week fellowship provides master’s and doctoral students with the opportunity to conduct independent, future-oriented, policy-relevant research while participating in…

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Jul 22 • 11:59 AM EDT • Politics • bu.edu
A Third-Generation Veteran Found His Next Mission: Helping Seniors Stay Independent. 'It's All About Giving Back'

Before running a $5 million senior care franchise, Rick Cseak toured 29 countries as a singer in the Air Force's entertainment group.

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Jul 22 • 11:00 AM EDT • Business • entrepreneur.com
Health officials investigating possible harmful algae bloom in the Charles River after dog's death

The Boston Public Health Commission is warning residents to avoid the water between Kendrick Street in Needham and Spring Street in West Roxbury after a dog died earlier this week.

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Jul 22 • 9:57 AM EDT • Health • boston.com
Feed-A-Palooza returns bringing free health and wellness resources, family fun to Lake Eola

One Heart for Women and Children, in partnership with AdventHealth, is hosting the Feed-A-Palooza Community Health & Resource Fair Saturday, July 25, offering free community resources, family activities, and more.

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Jul 22 • 9:39 AM EDT • Health • wesh.com
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Lakehouse Business Data Models for Manufacturing & Industrial

Production-ready, governed Silver-layer data models for travel & logistics that deploy directly into Unity Catalog on Databricks.

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Jul 22 • 8:57 AM EDT • Business • databricks.com
Mark Lamster: What a new Dallas Mavericks arena should look like

Mark Lamster on how the Dallas Mavericks can transform Valley View into a fan and environmentally friendly neighborhood.

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Jul 22 • 8:56 AM EDT • Entertainment • dallasnews.com
Kaylee Hottle, deaf 'Godzilla' actor, killed in car crash at 18

Kaylee Hottle, a deaf actor known for her roles in two “Godzilla” films, has died in a car crash in Maryland. She was 18. The Frederick County Sheriff's Office reports

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Jul 22 • 12:00 AM EDT • Entertainment • journalgazette.net
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Family business faces third theft in six months

Lucy Hardware in Intervale is in its fourth generation as a family business. In that time, owner Taylor Lucy said it's never seen anything quite like this until now: three thefts at the business in the past six months.

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Jul 21 • 11:21 PM EDT • Business • wmur.com
Harrisburg business owners raise concerns after 15-minute parking spaces removed

A Downtown Harrisburg business owner is seeking answers after 15-minute parking spaces that she says were approved outside her business were later removed.

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Jul 21 • 7:59 PM EDT • Business • wgal.com
'Star Trek: The Next Generation' cast: See what became of the Enterprise crew nearly 40 years later

'Star Trek: The Next Generation' ushered in a golden age for the beloved franchise. See Patrick Stewart, Jonathan Frakes, Gates McFadden, and more nearly 40 years after the premiere.

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Jul 21 • 7:00 PM EDT • Entertainment • ew.com
Kaylee Hottle, deaf 'Godzilla' actor, killed in car crash at 18

Kaylee Hottle, a deaf actor known for her roles in two “Godzilla” films, has died in a car crash in Maryland. She was 18. The Frederick County Sheriff's Office reports

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Jul 21 • 6:34 PM EDT • Entertainment • yakimaherald.com
Kaylee Hottle, deaf \'Godzilla\' actor, killed in car crash at 18

Kaylee Hottle, a deaf actor known for her roles in two “Godzilla” films, has died in a car crash in Maryland. She was 18. The Frederick County Sheriff's Office reports

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Jul 21 • 3:31 PM EDT • Entertainment • lancasteronline.com
Memorial Health Meadows Hospital temporarily closes most services due to flooding

The hospital said the emergency room, women’s center and The Tommy and Shirley Strickland Cancer Center remain open despite flooding.

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Jul 21 • 1:15 PM EDT • Health • wtoc.com
Kendrick Perkins makes pitch for LeBron James to join ESPN

The Miami Heat? The Cleveland Cavaliers? The Philadelphia 76ers? The Golden State Warriors? Where will LeBron James land in NBA free agency? Kendrick Perkins has another idea altogether for the unrestricted free agent: ESPN. On Monday’s edition of NBA Today, the ESPN analyst and 2008 NBA champion made his pitch for James to join the…

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Jul 21 • 1:00 PM EDT • Sports • sports.yahoo.com
Lakehouse Business Data Models for Travel & Logistics

Production-ready, governed Silver-layer data models for travel & logistics that deploy directly into Unity Catalog on Databricks.

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Jul 21 • 12:43 PM EDT • Business • databricks.com
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Guilford County welcomes new Health and Human Services Deputy Director Quintana Stewart

Quintana Stewart will join Guilford County on July 27 as the new Health and Human Services Agency deputy director, bringing more than two decades of public health leadership.

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Jul 21 • 12:23 PM EDT • Health • wxii12.com
WNC deputies investigate breaking and entering at business

Seeking identification of a man and woman at the scene

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Jul 21 • 11:12 AM EDT • Business • wyff4.com
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Questions surround Patrick Mahomes' injury recovery for Chiefs

The superstar QB is working his way back from a torn ACL.

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Jul 21 • 9:14 AM EDT • Sports • sports.yahoo.com
Extreme heat is eroding health, productivity and incomes of Dhaka’s informal workers

DHAKA — On June 28, as the afternoon sun beat down on Bangladesh capital Dhaka’s sprawling Tejgaon neighborhood, Samiha Begum gathered her two school-aged children and headed for the shade of Hatirjheel Lake. Their narrow one-room home in a nearby slum had become unbearable. She said, “The room starts heating up as soon as the […]

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Jul 21 • 9:11 AM EDT • Health • news.mongabay.com
Four deaths reported in New York City Legionnaires’ disease cluster

A fourth person has died in connection with a cluster of Legionnaires’ disease cases in New York City, city officials said.

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Jul 21 • 5:09 AM EDT • Health • wbaltv.com
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Popular travel tech find hits its lowest price of the year

Travelers rely on Apple AirTags to keep tabs on bags and valuables — and this four-pack is now the cheapest it's been all year.

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Jul 20 • 8:37 PM EDT • Technology • wpbf.com
UFC Freedom 250 Fails to Knock Out The Ratings

(Welcome to my weekly streaming ratings report, the single best guide to what’s popular in streaming TV and what isn’t. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. If you were forwarded this email, please subscribe to get these insights each week.) If UFC fans wanted one image to say, “Hey, Paramount+ is crushing it with their UFC rights deal,” I could provide that image. Here it is: (Reminder: this is my creation of the Nielsen Top 30, since Nielsen doesn’t combine the lists or include sports. I take all three lists and combine them. Some streaming TV shows probably have higher ratings than many of the films on this list.) Look at that! UFC Freedom 250 is number one! It topped the Nielsen “Top 30” list for shows and films that made the top ten the week of 15-June. So if you’re a UFC fan or supporter of Paramount+, that’s the good news for you this week. This program topped the ratings charts for one week. Everything else is bad news, or at least a huge caveat to that story, which I’ll explain today in the first part of this week’s Streaming Ratings Report—for the weeks of 8-June and 15-June—which is a double issue since I’ve been writing on a bunch of topics recently. UFC Freedom 250 is one of the biggest streaming events of the year, and super relevant to Paramount+’s strategy, so it merited its own article. Let’s dive in! (Reminder: The streaming ratings report focuses on the U.S. market and compiles data from Nielsen’s weekly top ten viewership ranks, Luminate’s Top Ten Data, JustWatch and Reelgood interest data, Samba TV household viewership, company datecdotes, Netflix hours viewed data, Google Trends, and IMDb to determine the most popular content. While most data points are current, Nielsen’s data covers the weeks of June 8th to June 21st 2026. You can find a link to my terminology here.) Subscribe Check Out My Interview on UFC 250 at MMA Draw After you read this article, if you want even more thoughts on UFC and Paramount-Skydance/Paramount+, I did a written interview with MMA Draw. They asked me to answer some questions about UFC Freedom 250, and I was happy to chat with them. Find it here: [ The MMA Draw Newsletter Did Paramount really overpay for the UFC? What the data tells us so far If you know the history of American television, you also know that combat sports is often a leading indicator of the future… Read more a day ago · 10 likes · 1 comment · Nate Wilcox and Zach Arnold ](https://www.themmadraw.com/p/did-paramount-really-overpay-for?utm_source=substack&utm_campaign=post_embed&utm_medium=web) I never thought I’d need a combat sports newsletter in my life, but the good folks at MMA Draw publish an excellent one on UFC, MMA, pro wrestling, boxing and more, analyzing both the sports themselves and the politics, economics and antitrust issues that impact them. Check the article and their newsletter out! Paramount+ Has Its Best Sporting Event of All Time…But Was It Worth It? Before we look at the UFC Freedom 250 data in particular, let’s talk about what we can’t say. Namely, let’s start with the lack of comparisons. First off, I’d love to put a chart out comparing this fight to past UFC fights on Paramount+…but we don’t have the data. This is the first time we’ve gotten Nielsen data about a Paramount+ UFC fight. As far as I can tell, Paramount provided data for the first fight, but it was a proprietary datecdote (saying it had “an average minute audience” of 5 million “views”) and then, for two fights, we got the linear viewership numbers when they aired on CBS, but no streaming data. Everything else was crickets. We also can’t compare this fight to other fights/combat sports on streaming, in particular the MMA and boxing, because Netflix also didn’t use Nielsen to track those events, opting for TVision and VideoAmp, respectively. (This isn’t Paramount’s fault, but does still suck.) We also can’t compare to UFC’s fights that used to be on ESPN+, since we don’t have any data for that, plus Disney+ didn’t have marquee fights. The comparisons would not be apples-to-apples. Can we compare to past Pay-Per-View fights? Absolutely not. The comparisons would absolutely NOT be apples-to-apples. That didn’t stop Paramount+, though, who bragged that their UFC events have reached drastically more people than past PPV fights. Duh. Sorry, but I gotta make this point again. A basic tenet of economics is that the cheaper something becomes, the more people consume or buy it. That’s Econ 101. (Sometimes pundits call things “Econ 101” that are actually like Econ 210 or even PhD-level economics, but no, this is really like first or second class basic economics.) Yet I still see one analytics firm consistently say that more people watch films on streaming than PVOD proves streaming which means that the streaming window is more valuable than the PVOD window. No, it’s not! Same thing here. Pay-Per-View events back in the day could be really, really, really expensive! So whole groups of people pitched in to buy them. That increased the perceived value of, say, the Mike Tyson fight. Or a UFC numbered event. So yes, the fact that Paramount+ makes numbered UFC fights essentially “free” if you’re already a Paramount+ member means consumption will go up. Obviously. Same for Netflix and their boxing matches. They’re talking about fights that used to cost consumers, in some cases, $50 in 1996…which is over $100 in today’s dollars. Over 1.6 million people paid that to watch the Tyson-Holyfield fight! Again, streaming is essentially “free”. Or $10 to $20, depending on what streamer we’re talking about and what tier you’re on. No wonder more people are “watching”. (Plus, Nielsen’s out-of-home viewing also helps these numbers.) UFC Freedom 250 Did Well…But I Have A Lot of Worries So what can we compare the fights to? Well, the good news is Nielsen put out that the fight averaged 7.0 million viewers for UFC Freedom 250, which is a solid number for a fight. We also know the length, at roughly 4 and a half hours. (I saw different run times, but this seems to be the consensus considering it started at 8 pm, had a delay and then finished after midnight on the East Coast. If you assume a shorter run time, then yes, the total hours viewed would go down.) That means I have the two numbers needed to add this to my Nielsen database. And then…I can compare this viewership to the NFL: And, uh, not great. But also within striking distance, mainly because the runtime for this event was so long. I’d also add that this event had viewership equal to a regular season NFL game on streaming, but if anything, it was more comparable to an NFL playoff or Super Bowl-esque event. And you can compare viewership to the top football games on broadcast, cable and streaming, and it’s not impressive at all: We can also compare it to other sports that week, including the NBA Finals and start of the World Cup: Again, not great. The NBA generated roughly four times as many average viewers each game for its NBA Finals. The World Cup has similarly big numbers. Also, that’s just a tiny fraction of the 25 most watched sporting events each week. The NBA, NHL and FIFA World Cup had many, many more games racking up hours. We could also compare this to other streaming programs to get an idea of “is this a good investment?” and here is how it ranks compared to other top Paramount+ programs: The worry here? Well, unlike scripted programming, which has rewatchability, older fights/sporting events have very little library value. Very, very few people are rewatching these fights, especially years from now. Paramount has also released datecdotes bragging about their subscriber numbers. Earlier this year, they claimed that the first UFC fight on Paramount+ brought in 1 million subscribers. Then, in their quarterly earnings report, they only ended up with 700K subs. Not great! They claimed they dropped lower-value international subscribers, but that’s why I tend to discount subscriber additions when they’re leaked to the press.1 I expect we may see a bump again for UFC Freedom 250, but I’d caution using subscriber growth so soon after these events to judge the success, since new subs with high churn (see Peacock) aren’t great either. Also, analysts often want to attribute all subscriber growth to their favorite/pet show, and that just doesn’t make sense. The biggest caveat for UFC Freedom 250 and Paramount’s very first UFC marquee event is that these could be high watermarks for the sport. UFC Freedom 250 had an incredible amount of earned media coverage compared to most UFC fights. I mean, it had wall-to-wall national news coverage in the lead up to the event. (The first fight also had a lot of promotion from Paramount since it was first.) Other fights could reach this bar—say the Conor McGregor return to the Octagon—but they’ll be fewer and far between. Was This Deal Worth It? All to ask: is this Paramount deal worth it? In this case, I think the UFC Freedom 250 numbers are more distracting than helpful. This fight did well and compares well to other top sporting events. But we know that the first marquee event was at least a third smaller, if Paramount’s own data is to be believed. And it’s likely the other fights are much, much, much smaller. And then you get to the paycheck that Paramount-Skydance paid. FIFA’s World Cup cost about the same for Fox, but clearly generated multiples more total viewership. (Though it’s only every four years.) The NBA is much more expensive, but until the playoffs, they likely didn’t pay for itself. Even still, Disney, NBCUniversal and Amazon Prime Video likely overpaid. So, in that context, the NBA may be an overpay that makes the UFC look not so bad. But two overpays don’t make an underpay, to paraphrase the old cliché about wrongs and rights. And looking at UFC Freedom 250 as the likely ceiling of MMA on Paramount+, Paramount-Skydance likely paid too much. Share 1 I would love regular reports on subscriber additions by programs, but as is, it’s mostly leaked or rumored in haphazard ways.

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Jul 20 • 6:48 PM EDT • Entertainment • entertainment.substack.com
Campaign photo puts Toast on Lenox in political crosshairs

Republican gubernatorial candidate Rick Jackson visited the Atlanta restaurant and posted photos with the co-owner.

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Jul 20 • 4:23 PM EDT • Politics • axios.com
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Trump and Burnham: Can the two leaders work together?

The BBC's Sarah Smith looks at how the new UK prime minister will manage his most crucial, and perhaps the trickiest, international relationship.

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Jul 20 • 4:14 PM EDT • Politics • bbc.com
Blackhawks' Connor Bedard weighs in on Patrick Kane return

Bedard just signed a long-term contract in Chicago.

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Jul 20 • 2:20 PM EDT • Sports • sports.yahoo.com
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Detroit Lions 2026 Player Profile: Derrick Barnes

One of Detroit’s most overlooked defenders is coming off the best season of his career. Don’t sleep on Derrick Barnes in 2026.

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Jul 20 • 12:56 PM EDT • Sports • sports.yahoo.com
Beer Nut: Two local pilsners hit the spot for summer

Local drinks from Brick & Feather Brewery and Little Willow Brewing Co. help mark what columnist George Lenker calls "the summer of pilsner."

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Jul 20 • 12:43 PM EDT • Entertainment • masslive.com
Three brothers accused of setting fire to their South Carolina business

Three brothers are accused of setting fire to the business they owned in South Carolina, according to police.

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Jul 20 • 10:29 AM EDT • Business • wyff4.com
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Wisconsin Health Executive Thomas Westrick to join Morgridge board

Thomas Westrick, a Milwaukee-based veteran executive who most recently led GE Healthcare’s Patient Care Solutions segment, has been elected to the Morgridge Institute for Research Board of Trustees.

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Jul 20 • 10:00 AM EDT • Health • morgridge.org
🏆 Y! Sports AM: Spain wins the World Cup

Spain's defense got the last laugh over Argentina's bag of magic tricks, as La Roja beat La Albiceleste, 1-0, to win their second World Cup title.

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Jul 20 • 8:52 AM EDT • Sports • sports.yahoo.com
New Mexico health officials encourage parents to update student vaccinations

State health officials reported that about 95% of students statewide received school-required vaccines last year

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Jul 20 • 8:52 AM EDT • Health • koat.com
Blockbuster 3-team NBA trade has one clear winner

After the 3-team NBA trade between the Atlanta Hawks, Dallas Mavericks, and OKC Thunder, one team has emerged as the clear winner.

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Jul 20 • 8:49 AM EDT • Sports • sports.yahoo.com
Most California lawmakers never buck their party. These few do

In California's lockstep Legislature, breaking party ranks is rare. Meet the handful of mavericks who do it anyway

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Jul 20 • 8:30 AM EDT • Politics • calmatters.org
Commentary: Hollywood's guaranteed paydays for stars are bad bets now

Rather than making a summer splash, Disney’s live-action "Moana" remake floundered at the box office. Opening with $43 million domestically against a $250 million production budget, the film is already

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Jul 20 • 5:30 AM EDT • Entertainment • thederrick.com
Jerry Zezima: In the swim

If Sports Illustrated ever does a male version of its famous swimsuit issue, I could be on the cover for two very good reasons: 1) I just got a stylish

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Jul 20 • 4:15 AM EDT • Entertainment • thederrick.com
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Hendricks gave $25M to MAGA Inc., her largest recorded political donation ever

Many ultrawealthy people got access to President Trump after making major donations to his super PAC, MAGA Inc.

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Jul 20 • 4:00 AM EDT • Politics • wisconsinexaminer.com
Kenton County Mayors: Rick Wurth of One Quest Health talks about expanded vision and need to 'transform health'

By Patricia A. Scheyer NKyTribune reporter Rick Wurth is the chief executive officer for One Quest Health, formerly the Children’s Home of Northern Kentucky, and he visited the July monthly meeting of the Kenton County Mayors, held in Ludlow, to give an update on the new vision for the organization. He said the new identity...

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Jul 20 • 12:42 AM EDT • Health • nkytribune.com
Garfield

Click here to view this article from TheDerrick.com.

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Jul 20 • 12:00 AM EDT • Entertainment • thederrick.com
Dover soccer pub sees boost in business from World Cup

Business has been booming over the past five weeks at the June Cork Pub, a soccer pub in Dover. The pub welcomed back its regular soccer fans and drew in new fans because of the global sensation that is the World Cup.

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Jul 19 • 10:48 PM EDT • Business • wmur.com
Health experts warn about uptick in the emergency room with poor air quality

Health experts in southeastern Wisconsin report a surge in emergency room visits for respiratory issues as wildfire smoke continues to affect air quality.

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Jul 19 • 7:57 PM EDT • Health • wisn.com
Fayetteville business celebrates 50th anniversary

One Fayetteville business celebrated its 50th anniversary over the weekend.

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Jul 19 • 4:31 PM EDT • Business • 4029tv.com
Scientists Finally Worked Out Why Some Hair Is Curly – And It Starts Beneath The Skin

The science is tricky to untangle.

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Jul 19 • 4:00 PM EDT • Science • sciencealert.com
Hyde Park residents, business owners recovering after floodwaters take over neighborhood

Residents, business owners left to pick up the pieces after extreme flooding impacts Hyde Park.

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Jul 19 • 12:06 PM EDT • Business • wlwt.com
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Thunder trade Lu Dort to Hawks; former No. 1 pick Zaccharie Risacher heads to Mavericks in 3-team deal
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Jul 19 • 12:05 PM EDT • Sports • sports.yahoo.com
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California residents can now delete personal data from brokers through new online platform

Tom Kemp, a representative from Cal Privacy, explained the Delete Request and Opt-Out Platform (DROP) on California Politics 360.

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Jul 19 • 11:25 AM EDT • Politics • kcra.com
California voters to decide on Prop 5 changes to recall election process

Proposition proposes removing the second question from recall ballots and altering how successors are chosen in California.

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Jul 19 • 11:25 AM EDT • Politics • kcra.com
Sonja Shaw explains why she should be California’s next Superintendent of Public Instruction

Sonja Shaw shared her journey going from concerned parent during COVID-19 to political advocate in a wide-ranging conversation on California Politics 360.

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Jul 19 • 11:25 AM EDT • Politics • kcra.com
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California Politics 360 full episode | Cheating concerns cause 11K drivers to retake test

This month, the DMV sent out letters to thousands of drivers after the agency said it “identified irregularities” in the results of some tests.

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Jul 19 • 11:25 AM EDT • Politics • kcra.com
Mavericks match Knicks' offer sheet to restricted free agent C Moussa Cisse for 2-year, $4.7 million deal
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Jul 19 • 11:08 AM EDT • Sports • sports.yahoo.com
Eagles Urged to Sign Former Super Bowl MVP Before Season

The Philadelphia Eagles won the Super Bowlwith Josh Sweat, Nolan Smith and game-wrecking edge play that had Patrick Mahomes running for his life. Von Miller, the MVP of Super Bowl 50 who spent last year with the Washington Commanders, could make an interesting fit for the Eagles to upgrade their pass rush, according to Bleacher Report.

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Jul 19 • 9:23 AM EDT • Sports • sports.yahoo.com
NH's Business: Could the life science industry drive NH economy?

Fred Kocher sits down with Lucy Lange with the NH Department of Business & Economic affairs and Andrea Hechavarria with NH Life Sciences about how the life science industry has impacting the state's economy.

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Jul 19 • 8:44 AM EDT • Science • wmur.com
NH's Business: Could the life science industry drive NH economy?

Fred Kocher sits down with Lucy Lange with the NH Department of Business & Economic affairs and Andrea Hechavarria with NH Life Sciences about how the life science industry has impacting the state's economy.

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Jul 19 • 8:44 AM EDT • Business • wmur.com
California Pizza Kitchen founder says California has become too difficult for entrepreneurs

California Pizza Kitchen co-founder Rick Rosenfield says he'd open in Florida over California today, citing rising labor costs and increased bureaucracy.

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Jul 19 • 8:00 AM EDT • Business • finance.yahoo.com
Here’s how one family business ended up adopting more than 150 ‘Adopt a Highway’ miles in Minnesota

Patrick and April Mastey are really into roadside cleanup in Stearns County.

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Jul 19 • 7:00 AM EDT • Business • startribune.com
Mavs Block Knicks, Match Offer To Keep Promising Young Center

Dallas secured frontcourt depth by matching a $4.7 million offer sheet for Moussa Cissé, preventing the New York Knicks from poaching the defensive specialist after his standout rookie season.

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Jul 19 • 2:57 AM EDT • Sports • sports.yahoo.com
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Klay Thompson Gives Promising Update On Warriors Return

The topic of Klay Thompson returning to the Golden State Warriors has become more prominent this offseason after rumors of a potential buy out started. Thompson may be on the way out of the Dallas Mavericks after he joined the team originally to team with Luka Doncic and contend for an NBA championship. Dallas trading […] The post Klay Thompson Gives Promising Update On Warriors Return appeared first on HEAVY.

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Jul 19 • 1:03 AM EDT • Sports • sports.yahoo.com
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Mavs match Knicks' two-year, $4.7M offer to Moussa Cisse

The Dallas Mavericks have matched the New York Knicks' two-year, $4.7 million offer sheet on restricted free agent Moussa Cisse, Yann Balikouzou and Kevin Bradbury of LIFT Sports Management tell ESPN.

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Jul 19 • 12:15 AM EDT • Sports • espn.com
NH native and NBA player Duncan Robinson hosts basketball event to support mental health awareness

Newcastle native and NBA player Duncan Robinson is in the Granite State this weekend to put on a charity basketball event in honor of his brother, Eli.

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Jul 18 • 11:22 PM EDT • Health • wmur.com
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Manchester flower shop feels impact of high gas prices

Jacques Flower Shop in Manchester is one of the many small businesses in the Granite State that say conflicts thousands of miles away are impacting their prices. According to AAA, gas in New Hampshire crept up another two cents overnight, bringing the state average to $3.98 per gallon.

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Jul 18 • 6:52 PM EDT • Business • wmur.com
Ricky Pearsall workout video raises health questions close to 49ers camp

In what's supposed to be a make-or-break year for 49ers wide receiver Ricky Pearsall, there is already some cause for concern for the third-year wide receiver.

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Jul 18 • 6:17 PM EDT • Health • sports.yahoo.com
Ricky Gervais rejects calls to tone down comedy: 'Be offended if you want'

Ricky Gervais says backlash only makes his jokes funnier, revealing why he's finally done addressing cancel culture in his stand-up tours now.

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Jul 18 • 5:48 PM EDT • Entertainment • foxnews.com
Lego Strikes Back Against Screens—With Chips in Bricks
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Jul 18 • 1:00 PM EDT • Technology • wsj.com