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Federal judge orders pro-Trump TV ads funded by taxpayers off air immediately
In an earlier filing, the administration said it had planned to stop ad purchases on Sunday.
US judge orders halt to taxpayer-funded ads featuring Trump
Oct 11 (Reuters) - A US judge on Sunday blocked the Trump administration from using taxpayer money to pay for political advertisements, after publicly funded television ads glorifying US President Do...
Judge orders the Trump administration to cancel taxpayer-funded promotional TV ads
A federal judge has ordered President Donald Trump to cancel any remaining television commercials paid for with millions of dollars in taxpayer money to promote his political message. The administration said the ad campaign was already coming to an end. U.S. District Judge Jennifer L. Rochon in N...
Judge orders the Trump administration to cancel taxpayer-funded promotional TV ads
A federal judge has ordered President Donald Trump to cancel any remaining television commercials paid for with millions of dollars in taxpayer money to promote his political message
Judge orders the Trump administration to cancel taxpayer-funded promotional TV ads
President Donald Trump must cancel any remaining television commercials paid for with millions of dollars in taxpayer money to promote his political message, a federal judge ordered on Sunday night as the administration said the ad campaign was coming to an end.
Judge orders the Trump administration to cancel taxpayer-funded promotional TV ads
President Donald Trump must cancel any remaining television commercials paid for with millions of dollars in taxpayer money to promote his political message, a federal judge ordered on Sunday night as the administration said the ad campaign was coming to an end.
Judge orders the Trump administration to cancel taxpayer-funded promotional TV ads
A federal judge has ordered President Donald Trump to cancel any remaining television commercials paid for with millions of dollars in taxpayer money to promote his political message.
Judge orders the Trump administration to cancel taxpayer-funded promotional TV ads
A federal judge has ordered President Donald Trump to cancel any remaining television commercials paid for with millions of dollars in taxpayer money to promote his political message.
Judge orders the Trump administration to cancel taxpayer-funded promotional TV ads
A federal judge has ordered President Donald Trump to cancel any remaining television commercials paid for with millions of dollars in taxpayer money to promote his political message.
UK's Burnham accuses Russia of meddling in Brexit vote
The UK prime minister called for voters in Europe to be made fully aware of Russia's attempts to influence politics.
Trump’s US-Russia diesel deal draws bipartisan criticism
President Donald Trump’s diesel deal with Russian leader Vladimir Putin is facing bipartisan blowback in the US as lawmakers warn that the Trump administration is defying a federal law meant to crackdown on Russia after the invasion of Ukraine.
Dr. Oz, Trump Medicaid director, in Nebraska to root for state rural health program, Big Red
Nebraska officials were joined Saturday by a top Trump administration official, Dr. Mehmet Oz, to announce updates in Medicaid and public rural health programs.
Bipartisan group of senators calls on Trump to 'reverse course' on Russian diesel plan
Four Republican senators and two Democratic senators signed onto the statement released Sunday in protesting the deal. They said the administration failed to consult with Congress or submit any explanation to justify its decision as required by statute.
10 Mini Gadgets From Ugreen That Are Actually Worth Buying
Charging tech, ergonomic mice, and even wireless earbuds are among Ugreen's smallest, most useful products on offer — and at great prices, to boot.
UK prime minister say it is ‘clear’ Russia interfered in 2016 Brexit referendum
LONDON (AP) — U.K. Prime Minister Andy Burnham says it is clear that Russia interfered with Britain’s vote to leave the European Union , adding it was important
New Apple TV 4K, HomeView, and HomePod Mini: 16 Details Just Leaked
Just two days before Apple's "Welcome home" experience in New York, Bloomberg's Mark Gurman has leaked several details about the new products set to be unveiled, including an all-new smart home hub, a HomePod mini 2, and a new Apple TV 4K. Here is an all-in-one summary of the details shared by Gurman:Apple's home hub with a touch-enabled display will be named HomeView, seemingly confirming a trademark filing discovered by MacRumors.
Trump’s multimillion-dollar taxpayer-funded ad campaign ends Sunday, officials say
The Trump administration has spent $19 million in taxpayer money on the controversial ad campaign to promote President Donald Trump and his policies, a push that officials say will end on Sunday.
Trump’s multimillion-dollar taxpayer-funded ad campaign ends Sunday, officials say
(CNN) — The Trump administration has spent $19 million in taxpayer money on the controversial ad campaign to promote President Donald Trump and his policies, a push that officials say
UK prime minister say it is 'clear' Russia interfered in 2016 Brexit referendum
U.K. Prime Minister Andy Burnham says it's clear that Russia interfered with Britain’s vote to leave the European Union | WBBM Newsradio 780 AM & 105.9 FM
UK prime minister say it is 'clear' Russia interfered in 2016 Brexit referendum
Prime Minister Andy Burnham says it is clear that Russia interfered with Britain’s vote to leave the European Union, adding it was important to put Moscow’s tampering on the record because countries a...
New online courses help Catholics comfort those struggling with mental health
A U.S.-based Catholic ministry has new online resources to help lay Catholics understand mental health struggles and how to better accompany those seeking help.
Burnham says it is ‘clear’ Russia interfered in Brexit referendum
Prime Minister Andy Burnham has said the UK is “clear” there was Russian interference in the Brexit referendum. He said that when he entered No 10 Downing Street a few months ago, he had asked whether...
Six senators call for Trump administration to 'immediately reverse course' on Russian diesel plan
A bipartisan group of six senators are calling on President Donald Trump’s administration to “immediately reverse course” on a plan to purchase diesel from Russia as part of an effort to lower high fuel prices.
Six senators call for Trump administration to 'immediately reverse course' on Russian diesel plan
A bipartisan group of six senators are calling on President Donald Trump’s administration to “immediately reverse course” on a plan to purchase diesel from Russia as part of an effort to lower high fuel prices.
The Guardian view on mental health: overdiagnosis is not the problem facing young people
Editorial: Parity of esteem with physical healthcare remains a distant prospect. Ministers must do more to tackle rising distress
George A. Romero’s Season of the Witch is a slow-burn feminist occult drama
After inventing the modern zombie, Romero made a feminist film about a suffering house wife turning to witchcraft.
Germany's Left Party sues opponents over antisemitism allegations: Are lawsuits a political weapon?
The Left Party is suing two government ministers for accusing them of antisemitism, while Chancellor Friedrich Merz has been sued several times by various parties. Is German politics descending into "lawfare?"
Report: HomePod mini 2 to release on October 30 with these upgrades
In just a couple days, Apple should be unveiling its long-awaited new lineup of new Home products. That includes an...
Bloomberg: New iPad mini with OLED display will be significantly more expensive than current model
The current iPad mini sells for $599 in its starting 128 GB configuration. Apple is set to introduce the next-generation...
Apple testing two new features for upgraded Apple TV 4K, per report
Apple will hold its “Welcome home” product launch on Tuesday, with the headlining announcement expected to be the new “HomeView”...
New Apple TV 4K and HomePod Mini to Ship on October 30
The new upcoming Apple TV 4K and HomePod mini models will launch on Friday, October 30, according to Bloomberg's Mark Gurman. Writing in his Power On newsletter, Gurman said the devices will ship to customers and arrive in stores on that day. Apple is expected to announce the new devices at its October 13 "Welcome home" event, which will also debut "Homeview" – the company's new smart home hub, whose name was first spotted by MacRumors in a trademark filing.
Climate Change Report Published by Fired Govt. Scientists
Donald Trump's administration fired scientists working on the next National Climate Assessment. They're finding new ways to publish their research.
What to expect from Apple’s ‘Welcome Home’ event
Get ready for a smart home hub, a refreshed HomePod Mini, a faster Apple TV, and maybe some LG smart locks.
Communities worry for their health after Trump weakens pollution limits: 'It's a kick in the gut'
Biden-era changes to the Clean Air Act would have tightened regulations for industrial sites, but the Trump administration has given exemptions to hundreds of facilities. People living near the sites are concerned about air quality and their well-being.
Ariel Roblin: Political differences should never diminish our concern for one another's safety
Normally, we like to focus our editorials on local or state issues – as federal issues tend to be immediately divisive. But this one hit Californians hard.
U.S. Department of Health and Human Services (HHS) Recommends Science-Based Thresholds to Target Dangerous Enhanced Kratom Products
Kratom products credit: CDPH DEA takes action based on updated recommendation from HHS October 11, 2026 - WASHINGTON - On Friday, the U.S. Department of Health and Human Services relesed the following: The U.S. Department of Health and Human Services (HHS) provided a new recommendation to the Drug Enforcement Administration (DEA) that establishes science-based thresholds for 7-hydroxymitragynine (7-OH) and mitragynine pseudoindoxyl (MGPI), potent opioid compounds associated with products marketed as kratom. The Department of Justice today announced that DEA issued new Notices of Intent reflecting HHS’ updated scientific analysis and recommendations, including a new Notice of Intent for 7-OH and MGPI incorporating HHS’ recommended concentration and ratio thresholds. Following a review of available scientific data and comments, HHS Assistant Secretary for Health Admiral Brian Christine, M.D., recommended that DEA use concentration or ratio-based thresholds to determine which products containing 7-OH and MGPI are subject to Schedule I control for purposes of temporary scheduling of these substances under the Controlled Substances Act. The recommendation is designed to target concentrated or chemically altered products while distinguishing them from natural botanical kratom products, which may contain trace amounts of 7-OH and MGPI. “We are drawing a clear line between natural kratom and dangerous, enhanced opioid products,” said HHS Secretary Robert F. Kennedy, Jr. “We listened to the public, followed the science, and developed a clear recommended threshold for temporary scheduling that targets concentrated 7-OH and MGPI without sweeping natural botanical kratom into Schedule I. The Trump Administration will continue taking decisive action against dangerous products that fuel addiction while making sure our policies are grounded in rigorous science.” Under the recommendation, 7-OH and MGPI would be controlled in Schedule I for purposes of temporary scheduling when either substance alone, or their combined amount when both are present: Exceeds 1 milligram per gram in solid powders, encapsulated material, or other solid forms, or exceeds 1 milligram per milliliter in liquid preparations; or When the mass of mitragynine present divided by the mass of 7-OH, or MGPI, or the combined amount of 7-OH and MGPI if both present, is less than 100. The ratio-based approach reflects the alkaloid composition of natural kratom products and provides a way to identify products intentionally enhanced or concentrated with 7-OH or MGPI. Available scientific data indicate that 7-OH occurs naturally in botanical kratom at relatively low or trace levels, while some evidence reviewed by FDA suggests MGPI may also occur at trace levels in some natural or kratom-derived products. FDA's scientific review found that 7-OH is substantially more potent than morphine in preclinical studies, with available data indicating approximately two to nine times greater potency depending on the study. FDA also identified evidence supporting a meaningful risk of opioid-like physical dependence and withdrawal from MGPI. “Our recommendation gives DEA a scientifically supportable framework to distinguish natural botanical kratom from products that have been concentrated or manipulated to deliver dangerous levels of potent opioid compounds,” said Assistant Secretary for Health Admiral Brian Christine, M.D. “This approach allows us to focus on the products that pose the greatest threat to public health.” In July 2025, following an FDA scientific and medical evaluation, HHS recommended that 7-OH above a specified threshold be placed in Schedule I of the Controlled Substances Act. In July 2026, DEA announced its intent to temporarily schedule 7-OH above a specified threshold, and HHS simultaneously sought public comment on the proposed threshold. DEA subsequently temporarily placed MGPI and two synthetic 7-OH derivatives, MGM-15 and MGM-16, in Schedule I. Since then, questions have emerged about how scheduling could affect natural botanical kratom products potentially containing trace amounts of MGPI. The new HHS recommendation responds to those concerns by providing DEA with a more precise threshold based on both the concentration of 7-OH and MGPI and their relationship to mitragynine, the predominant alkaloid in kratom. HHS and FDA will continue working with DEA to protect Americans from dangerous concentrated and synthetic opioid products while ensuring federal policy is grounded in the best available science. Source: HHS
In the race for AI dominance, the U.S. relies on a surprising ally: China
The Trump administration paints AI development as a winner-take-all contest, but U.S. data centers are full of made-in-China equipment and many U.S. companies rely on Chinese AI.
North East charities and businesses wrestle with diesel cost
Cancer charity Daft as a Brush and Teesside Minibus Hire say they are struggling with pump prices.
O’Mara Named 2026 ‘Guardian of Small Business’
Big Flats Senator Tom O'Mara earned the 2026 'Guardian of Small Business' award. He's one of five senators with a 100% NFIB voting record.
New statewide data shows youth mental health is improving and students feel safer in Pa. schools
HARRISBURG — A statewide survey of more than 267,000 Pennsylvania students shows that investments under the Shapiro-Davis administration in youth...
Trump’s DOJ probes major TV networks over response to White House ban of CNN
The Justice Department is investigating the five major US TV networks for possible antitrust violations, opening yet another front in the Trump administration’s pressure campaign against the press.
Informanté on Instagram: "Namibia urged to harness growing space science opportunities Staff Reporter NAMIBIA is positioning itself to benefit from the growing space economy through new satellite infrastructure, proposed legislation and expanded education and training opportunities, with young people urged to pursue science, technology, engineering and mathematics (STEM) careers. This was said by Dr Lisho Mundia, Deputy Executive Director for the Department of Higher Education, Training, Research and Innovation, who represented Education Minister Sanet Steenkamp at the official opening of World Space Week Namibia 2026 at the Windhoek High School Stadium on Monday. This year’s World Spac
1 likes, 0 comments - informante_news on October 10, 2026: "Namibia urged to harness growing space science opportunities Staff Reporter NAMIBIA is positioning itself to benefit from the growing space economy through new satellite infrastructure, proposed legislation and expanded education and training opportunities, with young people urged to pursue science, technology, engineering and mathematics (STEM) careers. This was said by Dr Lisho Mundia, Deputy Executive Director for the Department of Higher Education, Training, Research and Innovation, who represented Education Minister Sanet Steenkamp at the official opening of World Space Week Namibia 2026 at the Windhoek High School Stadium on Monday. This year’s World Space Week is being held under the theme “Rocket Revolution”, reflecting the transformation of space technology from the first human-made satellite launched in 1957 to modern spacecraft, satellites, space stations and missions beyond Earth. Full story: https://informante.web.na/?p=401904 Photo: National Commission on Research, Science and Technology - (NCRST)".
Crews begin clearing 169 trees at DC golf course Trump plans to convert to championship course
The East Potomac Golf Course is home to one of several Trump administration renovation projects wrapped up in litigation brought by preservationists.
Solanke saves wasteful Spurs
Dominic Solanke scores in stoppage time to salvage a draw for a wasteful 10-man Tottenham.
Czech PM faces first electoral test
Early results suggest gains for the Czech prime minister's party, but opposition groups are battling to retain control of the upper chamber, which remains a key check on his governing coalition.
10-man Tottenham strike back to hold Man Utd
Dominic Solanke rescued a 1-1 draw for 10-man Tottenham to ramp up the pressure on Manchester United boss Michael Carrick on Saturday.Manchester City won 1-0 at Old Trafford last month despite playing for more than an hour with 10 men.
Trump’s Medicaid cuts strip refugees and other legal immigrants of their health coverage
Advocates warn that without Medicaid, many people will delay care or rely on ERs, and that will further strain the health system. The administration claims the cuts help ensure immigrants can support themselves without burdening taxpayer-funded programs.
Trump's Medicaid cuts strip refugees and other legal immigrants of their health coverage
The Trump administration has cut Medicaid coverage for hundreds of thousands of legal immigrants, including refugees and trafficking victims.
Trump's Medicaid cuts strip refugees and other legal immigrants of their health coverage
The Trump administration has cut Medicaid coverage for hundreds of thousands of legal immigrants, including refugees and trafficking victims.
Bishops from violence-stricken countries emphasize importance of mental health
During a press conference at the Vatican at the end of the gathering, “A Healing Presence: The Church’s Call to Mental Health Ministry,” several ...
Squadron 42 Storms Onto Steam With Surprisingly Low Minimum PC Requirements, but Fans Still Face a Wait Until Q2 2027
Cloud Imperium Games has opened Squadron 42's Steam page and released a new trailer, while some fans and content creators played the game.
Understanding mental health through listening and sharing
The second day of the conference, “A Healing Presence: The Church’s Call to Mental Health Ministry,” reflects on the state of mental health among ...
US pushed Israel to attack Iran alone in effort to avoid political fallout before midterms
According to the report, Prime Minister Benjamin Netanyahu's position on the matter remains unclear, with his schedule described as "very security-focused."
Confused by a Trump check? Here’s why some Oregonians are getting $500
The Trump administration has started sending $500 health insurance refunds to eligible Oregonians.
Trump’s Medicaid cuts strip refugees and other legal immigrants of their health coverage
The Trump administration has cut Medicaid coverage for hundreds of thousands of legal immigrants, including refugees and trafficking victims.
Trump's Medicaid cuts strip refugees and other legal immigrants of their health coverage
The Trump administration has cut Medicaid coverage for hundreds of thousands of legal immigrants, including refugees and trafficking victims
Zoomlion Expands Mining Machinery Business as International Revenue Grows
Zoomlion Heavy Industry Science & Technology Co., Ltd. ("Zoomlion") is expanding its mining machinery business and strengthening international operations. In the first half of 2026, its mining machinery business grew by more than 57.20% year on year, while company-wide international revenue rose 12.45% to RMB 15.535 billion, accounting for 57.25% of total revenue.
Zoomlion Expands Mining Machinery Business as International Revenue Grows
Zoomlion Heavy Industry Science & Technology Co., Ltd. ("Zoomlion") is expanding its mining machinery business and strengthening international operations. In the first half of 2026, its mining machinery business grew by more than 57.20% year on year, while company-wide international revenue rose 12.45% to RMB 15.535 billion, accounting for 57.25% of total revenue.
Iranian Spokesman Slams France’s Nuclear Double Standards
TEHRAN (Tasnim) – Iranian Foreign Ministry Spokesperson Esmaeil Baqaei criticized France’s contradictory positions on nuclear weapons, saying Western nuclear powers seek to monopolize the power to inspire fear and the perceived legitimacy to intimidate other countries.
Trump awards science medal to Elon Musk, Jensen Huang
US President Donald Trump will award the National Medal of Science to Nvidia CEO Jensen Huang and several other tech leaders, with major figures from the industry set to gather again on October 8, local time. The honors highlight Trump's push to spotlight technology executives as his administration emphasizes US innovation leadership.
Why Sen. John Curtis says Utahns should care about global health
Sen. John Curtis said the U.S. still has a vested interest in promoting global health, even as the Trump administration has made public efforts to curb spending on programs like USAID and others.
As Microsoft is cut from green card program, workers have questions
Once again, a Trump administration blow to the H-1B program is rattling the Seattle-area tech workforce. Vice President JD Vance announced Thursday that the Trump administration would suspend Microsoft from
Free Gemini app users now only have access to ‘Auto’ models
As announced last week, Google is rolling out a big change to the Gemini app experience for users on the free plan.
Saturday Pre-orders – Warhammer Tone Pro is here
Enjoy infinite painting possibilities with the new range of miniatures paints.
Group uses Governor Pillen contract controversy to launch business grant program
As early voting gets underway in Nebraska, a government contract that has dogged Gov. Jim Pillen's administration for months is once again drawing attention in the governor's race.
Dr. Oz defends rural health care spending amid Medicaid cut questions
Dr. Mehmet Oz, administrator for the Centers for Medicare and Medicaid Services, sat down with reporter Molly Martinez, and the conversation grew heated over spending cuts.
Dr. Oz defends rural health care spending amid Medicaid cut questions
Dr. Mehmet Oz, administrator for the Centers for Medicare and Medicaid Services, sat down with reporter Molly Martinez, and the conversation grew heated over spending cuts.
Dr. Oz defends rural health care spending amid Medicaid cut questions
Dr. Mehmet Oz, administrator for the Centers for Medicare and Medicaid Services, sat down with reporter Molly Martinez, and the conversation grew heated over spending cuts.
Dr. Oz defends rural health care spending amid Medicaid cut questions
Dr. Mehmet Oz, administrator for the Centers for Medicare and Medicaid Services, sat down with reporter Molly Martinez, and the conversation grew heated over spending cuts.
Pacific Health voluntarily recalls Baby Magic Tea for containing alcohol
The company has not received reports of any adverse events associated with the product lot so far, according to the U.S. Food and Drug Administration.
Pacific Health voluntarily recalls Baby Magic Tea for alcohol
The company has not received reports of any adverse events associated with the product lot so far, according to the U.S. Food and Drug Administration.
Trump announces diesel fuel deal with Russia
President Donald Trump said Friday that he and Russian President Vladimir Putin agreed to a deal to supply the United States with Russian diesel fuel. Diesel prices remain a significant issue ahead of the 2026 midterm elections amid the war in Iran. Trump administration officials were previously working on freeing up Russian diesel, which had […]
Digital detox how-to; artificial intelligence in nursing; when to see your doctor about GI issues; plus other stories with Vanderbilt Health sources
Prevention interviewed Beth Malow, MD, Professor of Neurology and Pediatrics in the Vanderbilt Sleep Division, about a study that found insomnia is linked with a 26% higher risk of stroke and 28% higher odds of hospital admission. William Schaffner, MD, Professor of Health Policy, was quoted by Parade about the most common COVID symptoms people are experiencing right now, HealthLeaders interviewed Deonna Taylor, PhD, ACMP, RN, Vice President and Chief Nursing Officer, Adult Ambulatory Nursing, about how artificial intelligence will affect nursing practice. The Wall Street Journal interviewed Joseph Schlesinger, MD, Professor of Anesthesiology Critical Care Medicine, for a story about ICU alarms keeping patients from getting sleep and creating alarm fatigue for nurses. Cathy Eng, MD, Executive Director of the Young Adult Cancers Program was interviewed by the The New York Times about GI symptoms that patients should not ignore. Heather Jackson, PhD, APRN, Administrative Director, Advanced Practice, was interviewed by Fox17 about nurse practitioner roles becoming the fastest growing job in the next 10 years. Prevention interviewed Jonah Garry, MD, Assistant Professor of Medicine, Division of Cardiovascular Medicine, for stories about how sleep impacts your heart health and how to do a digital detox.
Google employees praise latest Gemini 4 internal model
Google is rolling out new Gemini 4 models to staff ahead of a public release. The latest is called Carbon, and staff are loving it.
Netflix’s Summer of Bummer
(Welcome to the Entertainment Strategy Guy, a newsletter on the entertainment industry and business strategy. I write a weekly Streaming Ratings Report and a bi-weekly strategy column, along with occasional deep dives into other topics, like today’s article. Please subscribe.) Today, I’ve got a guest post from longtime friend of the newsletter, Brandon Katz. I’ve been trying to find time all summer to look at Netflix’s straight-to-streaming film slate, but between a pre-planned trip and Nielsen moving up their streaming data timeline, I’ve been swamped. So I reached out to Brandon, one of my favorite fellow analysts, to write about it. And I feel like he captured the tone and data focus of the newsletter perfectly. You can connect with Brandon on LinkedIn and Twitter. Enjoy! Don’t worry, folks. You’re in safe hands with me. To ease any anxieties about an interloper in ESG’s domain, I’ll start by stealing one of his best framing devices: headlines. Box office flops are covered in the same way the Teenage Mutant Ninja Turtles eye pizza: with cartoonish insatiability. I would know. I’m a former reporter who wrote nearly identical headlines: Yet, intentionally or not, streaming misses get treated with kids gloves, filtered through a rosy lens: In the last six years, U.S. streaming viewership has become nearly as transparent as the box office, but the data often arrives weeks later, in a number of less intuitive metrics, and with nary an official budget to be found. This plays into the Wall Street-whispering narratives major streamers have been cultivating for years. They get a pass in a way that theatrical studios simply don’t. Subscribe Netflix’s Summer Slate Not a single Netflix original film released between May and August this year opened above 20 million U.S. TV hours, per Nielsen. That benchmark usually serves as the EntStrategyGuy’s floor for a streaming hit on Netflix. None of these films enjoyed a hit-cementing single week of 20-plus million hours during their runs. Netflix’s two best films were true crime docs, Maternal Instinct (16.5 million hours) and The Crash (19.7 million), the best overall week for a film this summer. Great for most other streamers, but not necessarily what we’re used to seeing from Netflix. For an overly-dramatic comparison, Happy Gilmore 2 opened last summer to around 47 million hours (celebrity cameos, baby!). Zooming out, the picture looks even worse. In 2026, Netflix’s five biggest scripted summer films posted the lowest average (28.6 million hours) and median (28.8 million hours) eight-week viewership totals of the past four years. Now, it’s unrealistic and unfair to expect Netflix to deliver a _KPop Demon Hunters-_sized hit every year. But it’s also not ideal to see the size of their hits shrinking over the last few summers. Let’s quickly run through some of the notable summer misses. Jennifer Lopez and Brett Goldstein’s perfectly fine romcom, Office Romance, fell off the charts after 20 million hours in its first two weeks. Top films usually last for four-plus weeks. Starry titles ideally don’t decay that fast either. Homegrown star Millie Bobby Brown couldn’t prevent the snappy Enola Holmes franchise from diminishing returns. At 14.3 million U.S. hours, the third film posted roughly half of what the first two films did in their first two weeks. What’s on Netflix calculated that per-day global views were down nearly 60% from the second movie. The Whisper Man did okay with more than 36 million hours over its first four weeks. But I expected a little more juice from a film featuring Robert De Niro, Michelle Monaghan, and Adam Scott. Kevin Hart’s Ladies First collected just 11.2 million hours total across two weeks. That’s a big miss for one of Netflix’s go-to stars. Plopping into the same bucket are Sunny Sandler’s Don’t Say Good Luck (10.3 million in two weeks) and John Cena’s Little Brother (17.5 million). Meanwhile, English-language originals Color Book (June 19), In the Hand of Dante (June 24) and Heartstopper Forever (July 17) never sniffed Nielsen’s Top 10 at all, despite needing only 2 to 5 million hours to land in the top ten most weeks. (By my count, eleven English-language scripted original films released between May and August did chart). It’s only fair to mention that Swapped (1-May) posted nearly 42 million U.S. hours over five weeks (the longest Netflix original run this summer) and is currently their eighth most-watched English-language film ever worldwide. Remarkably Bright Creatures (37 million, 4 weeks) and Voicemails for Isabelle (27 million, 4 weeks) weren’t bombs either. Still, overall, I think it’s fair to say this was a quieter summer season than we’re used to seeing from the market-leader. You might not realize that given the language commonly used in public analysis. The Twist Despite the starkly black-and-white tone of the coverage, here’s the twist: when many box office bombs arrive on streaming, their viewership looks a whole lot like many of Netflix’s supposedly successful summer releases. Hmm, where have we heard that one before? Masters of the Universe topped out at $65 million stateside against a $170 million budget_._ I’ll admit, Skeletor ripping sleeveless curls as a gym bro and bodyslamming Adam’s co-workers was funny. But, much to the chagrin of my bank account, my laughter doesn’t launch franchises. Yet the He-Man reboot opened to 19.6 million hours (from a Wednesday five-day opening instead of just one weekend), on par with Hoppers on Disney+ (19.4 million). It put up nearly 47 million hours over its first six weeks, bigger than all of Netflix’s summer releases. Pretty darn healthy and likely to land among the 25 most-watched movies on streaming this year. Sticking with Amazon, The Sheep Detectives just barely broke even at the box office with $133 million worldwide (and only $66 million domestic). I never expected cloven-hooved, cud-chewing mammals to be able to bring me to tears. Yet that’s exactly how I found myself at the end of this surprisingly affecting movie (#NoShame). It was likely the unexpected quality in a family-friendly film that powered its streaming over-performance. Sheep Detectives delivered a solid run for Prime video netting 26.2 million hours! How about franchise IP? Star Wars: The Mandalorian & Grogu had the lowest opening ($81 million) and lowest-grossing Disney-era live-action Star Wars film ($178 million domestic). One day before release, its Heat score (19.8%)—audiences who list their interest as a 7/7—fell behind blockbusters Wicked (21%), Superman (23%), Fantastic Four: First Steps (23%), Michael (23%), Toy Story 5 (26%) and Avatar: Fire and Ash (27%), according to Greenlight Analytics. The urgent enthusiasm just wasn’t there. On streaming, Mando opened to weeks of 12.1 million, 6.1 million and 2.7 million hours (21 million total) over its first three frames. Not the numbers Lucasfilm was hoping for nor the numbers of a streaming hit. But they’re in the same vicinity as some Netflix summer releases with $345 million at the global box office to offset a smidgen of the pain. Final Thoughts So why oh why does this nuance gap exist? Four key reasons: Data Literacy: A “$100 million opening” just makes sense. After decades of box office reporting, even casual movie fans are well-versed in the benchmarks of hits and home runs. There’s an immediate shorthand. But “16.5 million” hours doesn’t land nearly as cleanly. Despite leaps of progress, the streaming ratings era is still in its infancy compared to theatrical. The EntStrategyGuy and I met thanks to a late 2010s group chat of data nerds hungry to find a shred of certainty in nebulous streaming performance. I’m not surprised to see “No. 1 on Netflix” still getting misconstrued out in the wild. Timing: By Friday morning, we have the box office’s Thursday night previews totaled, allowing us to better project the weekend’s expectations. From there, ticket sales are reported daily. By Sunday, the film’s fate is usually finalized, at least in terms of public perception. In streaming, Nielsen recently improved its delay to…two weeks. The medium isn’t forced to contend with instant gratification as harshly. Financials: Theatrical film budgets are a mere Google away. Profit and loss is calculated in the cold and unforgiving naked light of day for all to see. But finding the vast majority of streaming exclusive movie budgets requires the forensic investigation skills of a Criminal Minds detective. Also, it’s very difficult to calculate how much revenue/value a straight-to-streaming films provides a streamer. This is why there are so few stories about streaming original movies “losing X amount of money”. On top of that, marketing budgets are far greater for theatrical movies than streaming exclusive movies, which leads to earlier and better awareness. This then translates to a wider pool of potential interest. Narrative Control: Netflix is the only major streaming service to publish weekly first-hand viewership data and annual engagement reports. Naturally, some headlines borrow their first-hand framing**.** Other streamers benefit from their comparative lack of transparency. They may occasionally announce vague performance platitudes such as Apple TV’s Mayday becoming its “biggest film debut on the platform to date over its first 18 days,” and that it ranked No. 1 with left-handed viewers in its first weekend. (Fine, I made up that second one). But, for the most part, they keep first-hand viewership shrouded in mystery to avoid bad press. Especially for outlets that demand multiple articles per day from their writers, it’s an easy (and understandable) way for some reporters to hit their daily article quota by just repeating what the streamers have told them. TL:DR version: Streaming-exclusive movies are asked to do different things than theatrical movies, but that doesn’t mean they should escape judgment. Both still need to draw enough eyeballs to justify their cost within the proper performance contexts. The more cleanly we can inject a little nuance into streaming analysis, the better we’ll understand the audience and content trends that drive this industry. And that’s what all of this is really about: knowing what audiences actually want! Brandon Katz is the Director of Insights & Content Strategy at Greenlight Analytics where he focuses on evaluating the ever-fluid media landscape to unearth understanding, opportunity and value. Greenlight Analytics is the entertainment intelligence consulting company redefining how Hollywood finds, understands, and activates audiences. Prior to joining Greenlight Analytics, he served as the senior entertainment industry strategist at Parrot Analytics, and as a full-time entertainment industry reporter covering the Xs and Os of Hollywood, most notably with TheWrap and the Observer.
House of the Week: A Colorful Compound With a Treehouse and Mini Golf
Eschewing typical 30A beach homes, an architect created a vibrant property packed with whimsical features.
Trump administration relaxes rules around political events for Blanche, other Senate-approved appointees
The Department of Justice is making it easier for Attorney General Todd Blanche and other Senate-confirmed DOJ appointees to participate in political activities, according to a new internal memo obtained by PBS News.
Dominic Cooper says he and ex Amanda Seyfried may ‘come up’ with ‘Mamma Mia 3’ during film festival reunion
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Gears of War: E-Day sells 230K copies
Gears of War: E-Day has sold 230K copies since its advance-access launch on October 1 and full release on October 6. Steam accounts for 168K of those, with Xbox (console and PC) selling 62K. But there’s more to this story, as Xbox makes up the bulk of revenue. E-Day is the best-reviewed Gears game in nearly two decades (and the best one ever made, in my opinion). The Coalition has made a banger here (it’s currently in my top 10 of the year). Despite E-Day’s undeniable quality, this is a soft result. And it’s down to the business model, really. E-Day has made $37M so far, thanks to the Premium upgrade On Xbox, Game Pass is cannibalising much of the premium revenue. Our estimates show that 1.7M folks accessed E-Day via their subscription rather than a copy. But Xbox is having it both ways – or having it halfway, at least – via its Premium Edition Game Pass upgrade. Game Pass subscribers could pay $30 (or their local equivalent) for up to five days of early access starting October 1. Our estimates show that of the 1.7M who accessed E-Day through Game Pass, 722K paid for the upgrade. Between the review embargo lifting on October 1 and the full release, E-Day managed to shift another 250K early-access upgrades – no doubt helped by the campaign’s rave reviews. So despite selling far fewer copies on Steam, Xbox accounts for almost three-quarters of the revenue (roughly $26M of the $37M, versus about $11M on Steam). So “230K copies” undersells the paying audience. Including the 722K upgrades, nearly 950K people actually paid something for E-Day. The $30 upgrade is a halfstep from cannibalisation, but will Xbox go all the way? While E-Day is a sublime game, these are soft numbers for a flagship when Xbox badly needs revenue wins. E-Day sold 62K copies on Xbox against 722K Premium upgrades, so for every one copy sold on Xbox, nearly 12 Game Pass upgrades were sold. The $70 premium SKU is – functionally – dead on Xbox. Normally you can’t see what a Game Pass player would have paid, because the game’s just there in the subscription. But the $30 early-access upgrade estimate shows that 722K people demonstrated they’ll spend real money on this game. In a world without day-one Game Pass, many of these folks would have bought E-Day at $70. They paid $30 for five days early access to something they don’t own. Xbox is, in effect, charging its most valuable customers the least, based on a hangover from a tried-and-exhausted strategy from a previous administration. Those 722K willing-to-pay players generated about $21.7M via the upgrade. If three quarters of this group – mostly US and European audiences – bought E-Day outright, that’s nearly $40M. Of course, Game Pass does bring in meaningful recurring revenue, and E-Day is adding value for hundreds of thousands of subscribers. However, Game Pass is no longer growing, so Xbox is at a crossroads. Xbox is reportedly looking to do a Netflix and bolt on an ad-supported tier to pad it further. But that will just set a new floor, and leadership keeps telling us the priority now is revenue growth, which is subscriber-speak for ARPU. Xbox has already pulled Call of Duty from day-one Game Pass after day-one inclusion hammered its sales, with new CoD titles now arriving on the service around a year late. We know that some Microsoft executives believe the service devalues games outright, and rumours (which Microsoft has dismissed so far, to be fair) suggest that day-one releases could be taken off Game Pass. Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe When a game this well-reviewed does this softly on its home platform, the model – not the game – gets brought into question. What else E-Day’s early adopters have played (including this month so far) Looking at E-Day‘s players on Xbox, most have played the franchise before (86% have played Gears 5, 76% Gears 4), and every game on the crossover list is either a shooter or a title from an Xbox-owned studio (though Game Pass is inflating those numbers, of course, more on that later): As for what else Xbox’s E-Day players have played this month, the top three are Fortnite (16%), Roblox (7%), and Call of Duty (6%). Another 5% played Minecraft Dungeons II, which is also on Game Pass and launched a couple of days before Gears‘ advance-access date. Many Game Pass players are happy to check out most big new additions. Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe Over on Steam, the top crossover games are also mostly shooters (slightly more PC-coded ones), including Space Marine 2, which was itself heavily inspired by Gears: Looking at what E-Day‘s Steam players are into this month shows who they are – as subscriptions don’t skew the data. The top three are Wardogs (13%), Deadlock (12%), and CS2 (10%), so you’ve got the restless shooter crowd checking out the new hotness. A little further down are Helldivers 2 and Space Marine 2, your co-op PVE shooter players who’ll feel right at home in Horde mode. Game Pass is skewing the playtime distribution on Xbox Looking at the playtime distribution in our platform, E-Day players on Steam are – relatively speaking – playing for longer: 54% of E-Day players on Xbox have played for five hours or less (versus 32% on Steam) 19% of Xbox players played for over 15 hours (versus 33% on Steam) 14% of Xbox players played for over 20 hours (22% on Steam) The absolute number of people playing for over 15, 20, and 50 hours is, of course, bigger on Xbox, thanks to the sheer volume of folks who came in through Game Pass (upgraders included). None of that is cause for alarm. Game Pass is the reason Xbox playtime skews lower, as when a game is free to try, people try it and bounce without putting in even an hour (17% under an hour on Xbox versus 6% on Steam). Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe The subscription brings in tourists alongside the committed, dragging down the average even when the game is excellent (but also perhaps winning over the uninitiated). It’s standard across every subscription-included title, on PS Plus too. Forza Horizon 6, for instance, had 11% of its Xbox players bounce under an hour, versus just 2% on Steam. So, Xbox’s crossroads So there we have it. Gears of War: E-Day is an incredible game whose revenues have been stifled by subscription inclusion and exclusivity. It’s the best-reviewed entry in the series in fifteen-odd years, but it still turned into one of the year’s softer flagship launches, not because players didn’t want it, but because Xbox’s own storefront gave its most willing buyers a reason not to pay. Which leaves Xbox at a crossroads. Will it keep making Gears games when the financial returns are this thin and the margins this low? And if it does, does the next one arrive off Game Pass at day one – the way CoD now does, or even on PlayStation? I think it should. Alright, back to E-Day for me! The last word Reply to this email – or reach out here – if you have any feedback for the newsletter – or want to request a game for us to cover. [Alinea Analytics boasts the most accurate PC and console estimates in the business. Game makers use our platform to understand their audience, keep an eye on the competition, monitor sales trends, and spot new opportunities. We equip game studios and financial institutions with accurate data and the confidence to make smarter, data-driven decisions. Want to talk about all things games market data? We’d love to chat!]
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