SCROLL NEWS / DISCOVERY
Search headlines
Find the stories shaping the conversation.
Results for " Family " 3,902 found 🔀 AI-powered Shuffle
Three Valley healthcare organizations earn Newsweek honors
Three Valley healthcare organizations earned national workplace honors from Newsweek, including four awards for FHCN.
A Billionaire Wanted a Trump Pardon. His Family Gave Alina Habba a $50 Million Deal.
Julio Herrera Velutini, a prominent Venezuelan, was seeking clemency. He got it not long after his daughter gave Ms. Habba, a lawyer close to President Trump, an extraordinarily lucrative job.
Toy Story 5, Backrooms and The Breadwinner Vie to Become the Second Biggest Film This Year...
(Welcome to my weekly streaming ratings report, the single best guide to what’s popular in streaming TV and what isn’t. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. If you were forwarded this email, please subscribe to get these insights each week.) Often, people blame “data” for ruining Hollywood, when I’d argue that hype (which can often be debunked by data) is often worse, as you can see in these two headlines. To use a common meme, here’s how it started: and how it’s going: Earlier this year, I read countless (and I mean countless) articles (in almost every mainstream media outlet) about how Heated Rivalry was a huge hit and that it “heated” interest in hockey. But Heated Rivalry wasn’t a huge viewership hit compared to the hype: [ ](https://entertainment.substack.com/p/you-cant-eat-buzzdid-heated-rivalrys) [ You Can’t Eat Buzz…Did Heated Rivalry’s Buzz Translate into Actual Viewership? ](https://entertainment.substack.com/p/you-cant-eat-buzzdid-heated-rivalrys) Entertainment Strategy Guy · Jan 22 [ Read full story ](https://entertainment.substack.com/p/you-cant-eat-buzzdid-heated-rivalrys) In this case, the hype (Heated Rivalry is really popular) belied the data (It didn’t make the top ten charts, meaning it wasn’t a huge hit.1) Even worse, every time I write about this, I get a lot of negative feedback, hence why I only sparingly mention the show these days or add lots of caveats when I write about it, but this just further cements the hype. But companies, and the executives leading them, have to determine strategy based on reality, not media coverage. The NHL committed real marketing dollars to a campaign that didn’t work. Sure enough, the latest NHL season opened to under a million viewers. At some point, you have to focus on what the data says, because real dollars are at stake. And that’s why we have the Streaming Ratings Report! To provide and analyze cold, hard data. Luckily, this week, I can be positive and take a look at a huge opening on streaming, along with a very buzzy horror film that customers kind of like, but don’t really love. And a comedy that tried to rebound on streaming. Today, I’m covering two weeks—21-Sep and 28-Sep—so we have a lot to discuss (nearly 5,000 words worth), including a series of film misses for Netflix, another argument for weekly-released TV shows on streaming, another sitcom tries to avoid the comedy curse, Netflix has two new game shows (one powered by AI), Reacher falling off the charts after a huge run, Prime Video tries its hands at the romcom game**,** a look at the WNBA’s big season, a big night for the VMAs on CBS and MTV, all the flops, bombs and misses, and a whole lot more. (Reminder: The streaming ratings report focuses on the U.S. market and compiles data from Nielsen’s weekly top ten viewership ranks, Luminate’s Top Ten Data, JustWatch and Reelgood interest data, Samba TV household viewership, company datecdotes, Netflix hours viewed data, Google Trends, and IMDb to determine the most popular content. While most data points are current, Nielsen’s data covers the weeks of September 14th to October 4th, 2026. You can find a link to my terminology here.) Subscribe Film - Two Hits and a Miss Come to Streaming… Three very interesting films came to streaming in one week, and I like comparing them since they show the range of theatrical films. One was a huge blockbuster, one was popular, and one was neither. One is a horror film, a buzzy genre; one is a comedy, a struggling genre; and one is an animated family film, the king of the box office. One went to a tiny streamer (HBO Max), one went to a second-tier streamer (Disney+), and one went to the biggest (Netflix). So… If you just went by box office, you’d expect Backrooms—the $197 million grosser, and partner of Obsession for “YouTube Horror Summer”—to dominate on streaming. If you read this report, though, you know that horror films don’t do great on streaming, and that’s the case again. Backrooms opened at 3.8 million hours according to Nielsen, and had 3.9 million hours in its second week. Here’s how that stacks up to other HBO Max films: We’re just getting started with this issue, but the rest is for paid subscribers of the Entertainment Strategy Guy, so if you’d like to find out… ...why I don’t buy Backrooms budget… …two new games shows arrive on streaming… …another sitcom struggles… ...another argument for putting out shows weekly on Netflix... ...and a whole lot more, nearly 5,000 words more... ...please subscribe! We can only keep doing this great work with your support. If you want an idea of just how much content you’d get in a full issue, check out this older issue. Coming Soon! Next week, I’ll be taking a look at the eighth season of Hulu’s The Kardashians, answering the question: will this show ever make the charts? If Mormon wives can make it, surely one of social media’s most popular families can as well. Also, Prime Video has a new horror show based on popular IP, Carrie, Netflix has a horror show starring Josh Hartnett, Below, and Apple TV has a UK import, Small Prophets. Plus a bunch of movies like Disclosure Day heading to Peacock, The Housemaid coming to HBO Max, Ben Affleck’s latest on Apple TV, Animals, and Matchbox the Movie on Apple TV, a John Cena action comedy inspired by Hasbro’s toy cars. The week after is even busier! I’ll look at another IP-based horror show, Crystal Lake, a new MCU show on Disney+, VisionQuest, season two of The Lowdown on FX/Hulu, the fourth seasons of The Diplomat on Netflix and Tulsa King on Paramount+, another season of Love is Blind, and four straight-to-streaming films: Netflix’s Sacrifice (starring Chris Evens, Anya-Taylor-Joy, Vincent Cassel, John Malkovich, Salma Hayek. Charlie XCX), Apple TV’s Tenzing (starring Tom Hiddleston and Willem Defoe), Prime Video’s Love of Your Life (Margaret Qualley) and Masterplan (Stanley Tucci) and a whole lot more, somehow. Long term, here’s some huge IP news: a Game of Thrones movie is coming to theaters, Game of Thrones: Aegon’s Conquest in 2029, while Jon Watts (who helmed three of the most recent Spider-Man movies) is directing the next Star Wars trilogy, to be written by Simon Kinberg. I’m cautiously optimistic for both. It feels obvious to say that making good movies matters, but for bets this big (Star Wars is on a swoon, Game of Thrones hasn’t been to theaters yet), the quality has to be there.
Chandler family acquires specialty truck manufacturer
Springdale business owners Chris and Morgan Chandler recently acquired Stephenson Specialty Trucks LLC, a Parsons, Kan.-based manufacturer of vacuum, grapple, roll-off and hook lift trucks. Financial terms of the deal...
Chandler family acquires specialty truck manufacturer
Springdale business owners Chris and Morgan Chandler recently acquired Stephenson Specialty Trucks LLC, a Parsons, Kan.-based manufacturer of vacuum, grapple, roll-off and hook lift trucks. Financial terms of the deal...
From ‘50 bucks and a 423 credit score’: Family popcorn business marks 8 years
The founder of Robinson’s Popcorn, a family-run West Michigan business, is celebrating eight years in business by passing the keys to his daughter.
La Mesa baker turns a family passion into a full-time business
La Mesa baker Megan Loney turned a sourdough hobby into Gemini Twins Bakery. Rising at 2 a.m. while raising four children, she’s building a thriving family business one loaf at a time.
ChatGPT now lets you lock your chats
The company says the feature is designed for situations where users might be discussing something personal or planning a surprise and want to keep those conversations private when handing their device to friends or family to show them something in another chat.
New Family Business Alliance leader looks to expand footprint
Family Business Alliance taps Mary Cline as its new leader, succeeding former executive director Robin Burns.
The Rural Health Transformation Fund is delivering for NC
The real measure of success will be whether a rural hospital can keep its doors open, whether a young doctor chooses to practice in a small town, and whether a family can get the care it needs without spending half a day on the road.
Among the Academies: The Importance of Talking Politics
How often do you talk politics with friends and family? How about with colleagues? Talking politics might lead to a disagreement, but political scientist Robert Huckfeldt believes that’s a good thing. One way of explaining people’s political beliefs is to make assumptions based on their job, level of income, their religion and other facets of their lives. Huckfeldt, a Distinguished Professor Emeritus of political science at UC Davis, thought people’s sources of political information mattered more.
Kenya Confirms New Ebola Case, Total at Nine, Health Ministry Says
NAIROBI, Oct 20 (Reuters) - Kenya has confirmed a new Ebola case, bringing the total number of infections to nine, the health ministry said on Tuesday. The ministry said the latest case was a close family member of the first patient and had already been placed in quarantine. "All nine cases ...
Disney stars Dylan and Cole Sprouse are ‘children of incest’
Dylan Sprouse revealed how he discovered that he and twin brother Cole Sprouse are ‘children of incest,’ due to a wild family history for the ‘Suite Life of Zack and Cody’ stars.
Smoak Power Laboratory honors family’s multi-generational electrical e
Louisiana Tech University's College of Engineering and Science recently celebrated the opening of the Smoak Power Laboratory with a ribbon-cutting ceremony recognizing the generosity of three electric
Meta (META): Can WhatsApp Become a Meaningful Business Beyond Advertising?
Meta Platforms, Inc. (NASDAQ:META) is turning business conversations into revenue. Paid WhatsApp messaging helped Family of Apps other revenue grow 73% to $1.01 billion in the second quarter of 2026, following 74% growth in the first. That category includes subscriptions and other services and represented just 1.7% of group revenue. Expanding messaging alternatives make merchant […]
Bush family royalty backs Democrat in battle to flip Texas blue
Barbara Bush donated $2,500 to a PAC supporting James Talarico's Texas Senate race against Ken Paxton, using her real name in public FEC filings.
Council leader to stand down after health scares
Labour's Tudor Evans said it was time to "put health and family first" after 38 years in politics.
3+ useful features included with Google One that people ignore
Google One plans started off as a way to expand storage limits for files and photos, but they now include AI features, family sharing and YouTube packages.
Taman Safari Indonesia Brings Wildlife, Entertainment and Family Experiences
/PRNewswire/ -- Taman Safari Indonesia Group continues to bring together wildlife, entertainment, culture, and family experiences through its diverse tourism...
Bigfoot to Bojangles: How a Charlotte family built a business on make-believe
Long before the store became a Charlotte fixture, it started with a phone call, a rack of costumes and a couple willing to take a chance.
Generous paternal leave policies improve maternal and newborn health, family finances and workplace equality
Paternity leave benefits extend beyond dads, supporting maternal recovery, child health, family finances and a more equitable workplace.
RJ Mitte's sister mourns actor as family shares first public statements
Through laughter and tears, RJ Mitte's family for the first time shared tributes to the late "Breaking Bad" actor, who died at 34.
Peak Health expands coverage options for West Virginians with 2027 ACA Marketplace launch
Peak Health will offer individual and family plans through the ACA Marketplace beginning Jan. 1, 2027. Plan options, coverage areas, rates and enrollment details will be announced later.
Spotify is cracking down on Family plans again, and the penalty can lock you out for a year
Spotify is rolling out in-person QR-code checks for some Premium Family members, with a seven-day deadline and a 12-month restriction for those who fail verification.
Toppenish School District receives $7.5 million federal grant to expand mental health services for students
The BriefThe Toppenish School District has been awarded up to $7.5 million through Project AWARE (Advancing Wellness and Resiliency in Education), a federal grant administered by the Substance Abuse and Mental Health Services Administration (SAMHSA).The grant will provide up to $1.5 million annually over five years to expand mental health services, strengthen substance use prevention and intervention, and improve access to support for students.District officials say the funding will help address identified gaps in services, particularly drug and alcohol counseling at the high school level, and will allow the district to build capacity for long-term mental health support.TOPPENISH, WASHINGTON — The Toppenish School District has been awarded up to $7.5 million through Project AWARE (Advancing Wellness and Resiliency in Education), a federal grant administered by the Substance Abuse and Mental Health Services Administration (SAMHSA), to expand mental health services and substance use prevention for students.District officials said access to mental health resources has been limited, making it difficult for some students and families to get the support they need. The federal Project AWARE grant will help address those challenges by bringing schools and local healthcare providers together to better support students.The grant will provide up to $1.5 million annually over five years to expand mental health services, strengthen substance use prevention and intervention, and improve access to support for Toppenish students. Deputy Superintendent Dr. Jeff Camero said the district is focused on coordinating with service providers in the area to work as a unified team."We made the awareness with the grant. But looking at all the service providers in the area and how can we all together work as a team?" Camero said.Camero said the district wants to use those resources to reach students earlier and provide more support for those struggling with their mental health. The district plans to address a range of mental health challenges, from anxiety and depression to youth suicide risk. Camero emphasized the importance of supporting students in grades eight through twelve, where suicide rates are a particular concern."Making sure from anxiety to depression, making sure that we can help support our students at those levels, but also the youth suicide risk, looking at that as a top in this area, in our grades, you know, eight, for example, eight through 12, looking at suicide rate and looking at how whether we look at the ACES or whatever program we're looking at, that's federal, how that connects and how we can better serve our students with this extra funding," Camero said.The funding will allow the district to bring in additional staff, including mental health and substance use specialists, to work directly with students and connect families with community resources. The district is already posting positions, including a director role, with additional positions expected to follow.District officials are also thinking beyond the grant's five-year timeline. Brittany Kaple, Director of Public Relations for the Toppenish School District, said the intent is to build capacity and establish connections that will sustain mental health services even after the grant funding ends."We do have the director position already posted, with some of our other positions following really close behind that. But the intent is to, you know, it's a five-year grant, so those positions would be funded for that five years. But there's also the intent to build capacity and make those connections so that at the end of the grant, when that money, you know, if that money is not renewed," Kaple said.As student mental health needs continue to evolve, access to drug and alcohol counseling has become an important priority for the district. Kaple said teachers and staff have been raising concerns about the need for more support, especially at the high school level."And that was something that was also an identified need by our high school staff when the superintendent met with them last school year. They said that that was a really great need, something that they felt was a gap in services that we were providing for our students. And so this is going to be one way to help support that need," Kaple said.The Toppenish School District says its goal is to ensure students and families have access to the support they need, both now and in the years ahead. Additional positions, including drug and alcohol counselors and family engagement specialists, are expected to be posted in the coming weeks. News Sunnyside City Council navigates 2027 budget planning Monique Garcia News "Dancing with the Stars" champion J.R. Martinez shares message of resilience during Central Washington visit Tyler Wargo News Toppenish, Mattawa educators honored at state Educator of the Year Awards Erin Wencl News Kennewick educator named 2027 Washington Teacher of the Year Erin Wencl News Voters to decide the next Yakima County Sheriff Monique Garcia COPYRIGHT 2026 BY APPLE VALLEY NEWS NOW. ALL RIGHTS RESERVED. THIS MATERIAL MAY NOT BE PUBLISHED, BROADCAST, REWRITTEN OR REDISTRIBUTED.
The Family Business Rewritten
Founded by two brothers in Philadelphia in 1916, Govberg Jewelers has evolved over 110 years into The 1916 Company, bringing Govberg, WatchBox, Radcliffe and Hyde Park under one name. Danny Govberg and John Shmerler explain how one family business became a business of families.
5 Apple TV Features Every Family Should Be Using
Apple TV has a number of surprising features that you may not be aware of, but you should definitely consider using them to make your life easier.
Tincher Foundation gift brings record donation to Med Center Health
The Tincher Foundation donated more than $4 million to Med Center Health last month before dissolving in September, part of a gift supporting a program that provides medical and dental care to children regardless of a family's ability to pay.
Oswego County TodayMorris Family Grant to Support Pediatric Mental Health Unit at Oswego Hospital
A grant from the Morris Family Advised Fund will support a pediatric mental health and wellness unit and additional staffing at Oswego Hospital.
Malloy to open expanded Sioux Falls headquarters
Longtime Sioux Falls family business Malloy is moving to a newly renovated headquarters.
Sahara Ray, model once linked to Justin Bieber, dies at 34
NEW YORK — Model Sahara Ray is dead at 34. The family of the Australian fashionista once linked to Justin Bieber told TMZ that Ray died Sunday night “surrounded by
ROI-NJ celebrates New Jersey family businesses at inaugural Family Business of the Year Awards
ROI-NJ celebrated 16 New Jersey family businesses at its inaugural awards, naming MSI Plumbing & Remodeling and NRS Inc. the 2026 winners.
Spotify introduces QR code checks for Family plans, missing verification could mean a year-long ban
Spotify is tightening household checks for its Premium Family plan with time-sensitive QR codes, and members who miss the seven-day verification window could face a 12-month restriction on joining another Family plan.
Spotify’s ‘QR code verification’ cracks down on sharing and could ban you for a year
Spotify is rolling out a new method of cracking down on Family plan sharing, with “QR code verification” that’s not...
Prosecutors: Saudi government supported ex-OpenAI employee
Abdulrahman Alfozan had been in contact as recently as October 5 with a member of the Saudi Royal Family, prosecutors said.
Facing health challenges, Clay County farmer gets $5,200 gift, harvest help
Multiple organizations rallied behind a Clay County family facing health challenges in October
This Week: Politics 101, 20th Street Bikeway, Muni Trivia
Here is a list of events this week. Monday/Tonight! SF Politics 101 with Joel Engardio. Learn how local politics shaped San Francisco. Monday/tonight, October 19, 5:30-6:45 p.m. SPUR Urban Center, 654 Mission Street, S.F. Wednesday 20th Street Protected Bikeway Ribbon Cutting. The Oakland Department of Transportation, city officials, Bike East Bay and other community partners will celebrate the completion of the 19th Street BART to Lake Merritt Urban Greenway. Wednesday, October 21, 1:30 p.m. 400 Thomas L Berkley Way, Oakland. Thursday 2026 Silver SPUR Awards. This SPUR event brings together elected officials and business, civic, and philanthropic leaders to celebrate four individuals and their contributions. Thursday, October 22, 4-7:30 p.m. Blue Shield of California Theater at YBCA, 700 Howard Street, S.F. Get tickets here. Friday Woman and Non-Binary Morning Ride. Join the San Francisco Bicycle Coalition for a socially distanced bike ride for women and nonbinary cyclists. Friday, October 23, 7:15-8:45 a.m. McLaren Lodge, 501 Stanyan Street, S.F. Friday Muni Trivia Night. Bring your friends or come solo and make some new ones. Friday, October 23, 7:30 p.m. Standard Deviant Brewing, Pier 70, suite 195, 1070 Maryland Street, S.F. RSVP here. Saturday Fifth Annual Firefighter Family Ride. Join SFFD, SF Safe Routes to School, and the SF Bicycle Coalition for a fun, low-stress bike ride through one of the city’s most beautiful routes. Saturday, October 24, 10:30 a.m.-1 p.m. Panhandle Park Blacktop (Fell & Ashbury) to JFK Promenade (Whale’s Tail). Sunday Canvas for No on Prop G. Join the San Francisco Bicycle Coalition to canvas for No on ‘G’ to save Sunset Dunes Park. Sunday, October 25, 10 a.m.-12 p.m. Marina Blvd & Laguna Street, S.F. Got an event we should know about? Drop us a line.
Small Business, Big Lessons® — Shop Local, Shop Small® Top Tips 2026
Here are some fresh ideas—and a little encouragement—to shop and support small businesses. They are vital to the health of our community. Please share this post with friends, family, and, most importantly, small business owners.
Business Monday: Family-operated food truck boosts health with smoothies made from aloe they grow
“We wondered what we were going to do with all of (the aloe),” said Crystal Mukai, owner of Aloe Kine Smoothies. “My husband was actually the one who started making it into smoothies and we thought it was a wonderful way to use our local produce.”
Business Monday: Family-operated food truck boosts health with smoothies made from aloe they grow
“We wondered what we were going to do with all of (the aloe),” said Crystal Mukai, owner of Aloe Kine Smoothies. “My husband was actually the one who started making it into smoothies and we thought it was a wonderful way to use our local produce.”
How to help seniors with mental health concerns
Older adults struggle with undiagnosed depression more than any other age group
Toon2Tango to Lead Global Licensing and Merchandising for Mediawan Kids & Family Slate, Including Titles Like ‘Astro Boy’ Reboot (EXCLUSIVE)
Mediawan Kids & Family, Europe’s leading independent studio for the production and distribution of children’s and family content, and Toon2Tango, the German kids and family entertainment powerhouse, h...
Post From Community: Halloween party at Ascension Family Health Center
Join Ascension for a spooktacular Trunk or Treat event at Ascension All Saints Family Health Center.
Flu Clinics & Drug Take Back Day
Take part in upcoming public health events to help keep you and your family well this fall. Flu ClinicsThe Health Department is holding flu clinics in the coming weeks. Getting vaccinated for flu
Pretty Cool Ice Cream's Dana Cree on motherhood and business
Pastry chef Dana Cree shares how motherhood shaped Chicago's Pretty Cool Ice Cream, from thoughtful space design to family flavor collaborations.
Meet the researchers leaving the US because of Trump's funding cuts and politicization of science
NEW YORK (AP) — Halley Froehlich was sure she'd spend her scientific career in the United States. Her family has been in America since the 1700s.
I run Life360. I believe kids need independence, not control.
Life360 CEO Lauren Antonoff says her independent childhood shaped how she thinks about parenting, technology, and family connections.
This family business survived 100 years to build on East TN's housing boom
Christmas Lumber nearly went under. Four generations and 100 years later, the Harriman family business is helping meet East Tennessee's housing demand.
BUSINESS MONDAY: Spotlight on Henry's Electric in Lee
The family operation, celebrating its 80th anniversary, offers appliance sales, service, and electrical contracting.
PFAS in Agriculture: Science, Uncertainty, and Risk Communication
Summary PFAS contamination raises legitimate health and environmental concerns, but this diverse family of thousands of chemicals should not be treated as
‘Other Desert Cities’ Broadway review: A-listers take family dysfunction to another level
Julia Louis-Dreyfus and Ed Harris star in the ‘Other Desert Cities’ revival on Broadway, with the ‘Seinfeld’ star making a triumphant debut. Read EW’s review.
Family of man shot, killed by police in downtown Portland says he struggled with mental health
On Sunday, police released the name of a 36-year-old man who was shot and killed by Portland officers after he allegedly attacked two people with a box cutter.
Airtel Enhances Family Postpaid Plans with Apple Entertainment and Cloud Storage Services
Airtel Enhances Family Postpaid Plans with Apple Entertainment and Cloud Storage Services
Aaron Rodgers reunites with brother Luke and his kids in rare family photo
The Rodgers family showed up to support Steelers quarterback Aaron Rodgers in rare family photos following the family’s reconciliation.
Davenport Grocery celebrates 100 years of business
Davenport Grocery is celebrating 100 years in business, marking a century of serving Wichita Falls’ Eastside community and creating generations of family memories.
Davenport Grocery celebrates 100 years of business
Davenport Grocery is celebrating 100 years in business, marking a century of serving Wichita Falls’ Eastside community and creating generations of family memories.
Streaming’s Biggest Show Returns…and a Buzzy Genre Struggles
(Welcome to my weekly streaming ratings report, the single best guide to what’s popular in streaming TV and what isn’t. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. If you were forwarded this email, please subscribe to get these insights each week.) Obviously, the big news of the week (if not month) is Netflix letting go of executive Bela Bajaria, their chief content officer. I’m going to cover this in my next “Most Important Story of the Week”, but I also have a data angle that I might publish before then. (Too much news this month, am I right?) But first, I have a bonus Streaming Ratings Report issue for you. Today’s article is a bit of a grab bag of topics I’ve wanted to write about, but couldn’t squeeze into the (already very long) Streaming Ratings Report issues. The NFL drives huge viewership numbers, so I’ve got a look at that. A whole bunch of TV shows returned to the traditional broadcast channels, and I have thoughts. And I have a quick look at adult animated shows, since a couple flopped earlier this month. Plus, the Emmys aired earlier this month, and we got some fun data bout how popular those nominated shows are and why I’m not optimistic about the show’s future. That’s a lot, so let’s dive right in. Subscribe Sports - Football Remains the King of Streaming Over the last two Streaming Ratings Reports, I sorta ignored the biggest “show” each week. (I was tempted to say “piece of content” but I know that word bugs folks.) In my database, I call these “specials”, and they sure are special. I speak of the king of American TV: football!!! Streaming football is back and, unlike some other sports, it routinely dominates all viewership. Probably the best way to show this is to update one of my favorite graphics, the “40 Million Hour Club”1 since football games have joined that club each week they’ve premiered: (Yep, that’s the data through 28-Sep, the first four weeks of the season. As a reminder, I take the average minute audience provided by Nielsen, factor out a percentage of linear TV viewers in home markets, and multiply the run time by the three-hour runtime.) Again, the numbers are huge. Let’s start with Netflix. They grabbed the rights to the bonus opening week NFL Kickoff game (which was on YouTube last year) and it put up 18.5 million viewers on average. That nets out to 47.4 million hours of estimated streaming hours. That’s good! Though, notably, it’s well below Christmas Day games from previous years. Compared to other streamers/broadcasters, that’s a bit of a mixed result. On one hand, Netflix’s 18.5 million average is about what YouTube claimed last year, though Nielsen used a bespoke methodology at that time, so I trust this viewership figure more. So that’s good. (The game also shifted from a Friday to a Thursday and that could have helped the viewership as well.) And Netflix continues to best Prime Video in total viewership—as you’ll see next—though Netflix has had much higher-profile (opening week and Christmas Day) games. NBC/Peacock’s opening game the night before averaged 25.1 million average viewers, which is just much bigger than Netflix (or Prime Video). That’s the big caveat to all streaming viewership records: even in success, they can’t compete with traditional linear TV. Previously, I called this my “hierarchy of viewership”, and the data keeps supporting that thesis. The downside for NBC is that this game’s viewership was down compared to previous years, though it may be a counting issue. Here’s a great chart from Sports Media Watch: Indeed, looking at all the opening week games across all windows, Netflix still lags the other primetime windows, but does well compared to the afternoon games: I saw a few folks make the case that streamers still lag traditional broadcasters in reach, and I’d add they really lag compared to “broadcast plus streaming” options like NBC/Peacock, ESPN/Disney+ and CBS/Paramount+. The best data I saw for this came from Samba TV, who charted reach through the 2025 season, and, wow. (Samba TV’s numbers are historically lower than Nielsen’s, so don’t compare their household figures to Nielsen’s hours, but use them as a proxy for the relative reach of the streamers.) The good news is Prime Video is NOT having a down year. Their opening Thursday Night Football game reached 18.6 million viewers (about what Netflix got), but that’s a high for Prime Video on Thursdays and the biggest Thursday night game since 2015. The TNF games the weeks of 21-Sep and 28-Sep continued this streak, getting 43.1 (16.8 million average viewers) and 42.5 total hours (16.6 million average viewers), which were both up from last year. Still, that continues the (typical) season slide: (For those new-to-streaming-football-numbers folks, the viewership declines for Thursday Night Football as the year goes along.) Overall, it appears as if Prime Video is now part of the “football habit”, be it for customers at home or out at places like bars and restaurants. And its viewership is slowly catching up to broadcast. One last chart shows this. Last season, Nielsen started adding out-of-home viewership to the charts, so I try not to do season-to-season comparisons as I did for the first few years. And while Nielsen added Big Data viewing this year, I’m going to compare the last two seasons. Here’s that chart, which shows the season-over-season gains: When it comes to streaming football, we have to keep a few seemingly contradictory thoughts in our head… First, streaming doesn’t come close to matching broadcast’s reach and, thus, viewership. Second, even with that gap, football is still the biggest “thing” on streaming. It’s very, very popular. Third, while some methodology changes have likely helped Prime Video’s numbers, their viewership does appear to be growing. Lastly, yeah, the NFL started the season off poorly, with week one dragging down the numbers in year-over-year comparisons. However—and again, methodology changes may have helped this—the viewership grew compared to previous seasons over the next couple of weeks. So football is still king. On streaming and off. Television - Adult Animation Continues to NOT Make the Streaming Charts In the last two reports, two adult-animated shows whiffed: Netflix’s animated comedy, Dang! Paramount+’s Sega-video-game-inspired fantasy/comedy, Golden Axe. Neither made the charts, but that’s usually the case for animated shows. I mean, here’s literally every animated show that’s made the Nielsen Original charts since the start of 2025: And one of those shows is G_abby’s Dollhouse_! A kids show! The problem with charts like this is that they don’t give you a sense of how many shows miss the charts. Netflix had at least eleven animated flops, including comedies like Big Mouth (a show everyone assumed was popular in the pre-Streaming Ratings Era), Long Story Short, Haunted Hotel, Mating Season, Strip Law, and Alley Cats, and action shows like Blood of Zeus, Castlevania: Nocturne, Devil May Cry, Splinter Cell: Deathwatch, and Tomb Raider: The Legend of Lara Croft. Prime Video had at least six animated misses, two in the same universe (Hazbin Hotel, Helluva Boss), three more comedies (#1 Happy Family USA, The Second Best Hospital in the Galaxy and Kevin) and an action show (The Mighty Nein). Disney+ had MCU and Star Wars animated misses (Eyes of Wakanda, Marvel Zombies, Star Wars: Visions, Star Wars: Maul – Shadow Lord, and Star Wars: Tales of the Underworld) but I can’t tell how many of those shows were geared towards adults. HBO Max had Harley Quinn and Hulu had Solar Opposites. None of these shows made the charts! That’s a lot of misses! If I remade the chart with all those misses, here’s how it would look: Listen, I know the counter arguments. First, it’s cheaper to produce animated shows than live action. Fair enough, but with viewership this low, even that cheaper price point starts to not matter. Second, just look at the acquired charts. Hit animated comedies can generate viewership for years! Shows like The Simpsons, South Park, Family Guy, and Bob’s Burgers do really, really well. Fair enough, but streaming has failed to recreate the dynamic that Fox has mastered so well. That’s a problem for streaming still. Television - Emmys! The annual Emmys broadcast was a few weeks ago, and I’ve got data on how the nominees performed on streaming, plus hot takes on this year’s viewership (and the big news about the broadcast’s, er, streamcast’s future). We’re just getting started with this issue, but the rest is for paid subscribers of the Entertainment Strategy Guy, so if you’d like to find out… The top Emmy-nominated shows… ...why I’m worried about the future of the Emmys telecast... ...the pros of broadcast television ...and the cons... ...please subscribe! We can only keep doing this great work with your support. Coming Soon! Next week, we’ve got a double issue (since the weeks of 21-Sep and 28-Sep were so light), but then I’ll be all caught up after a deluge of streaming ratings data from Nielsen in September. In the meantime, I’m going to try to take a look at Netflix’s stats to explain why Bela Bajaria is out. But even light weeks give me plenty to talk about. The Great British Baking Show returns to Netflix and Apple TV has a buzzy new star-studded comedy. And Netflix has a controversial-but-appears-to-be-popular new game show. Plus big films like Toy Story 5, Backrooms and The Breadwinner head to streaming. And is East of Eden a hit? After that, The Kardashians return to Hulu, Prime Video has a reboot of Carrie, and Netflix has a horror show, Below. Disclosure Day heads to Peacock, The Housemaid heads to HBO Max_,_ a new Ben Affleck film, Animals, lands on Netflix, and Apple TV has a new John Cena action film based on, checks notes, Hasbro’s Matchbox toys. Okay. Longterm, some interesting TV production news. HBO Max ordered How to Survive Without Me, starring Kaley Cuoco, Joshua Jackson, Ray Romano and Rita Wilson, for fifteen episodes! I love that some streamers (or, at least, HBO Max) are finally ordering TV shows with more than eight episodes. In less wise production news, Landman does not appear to be coming back this year, since it just started production. Frankly, I don’t love this (get your shows out on time) but Landman is so popular, I doubt it matters.
Obama Defends Rep. Ilhan Omar Amid Trump Administration Inquiry
Federal agents searched Ms. Omar’s Washington home last week and issued subpoenas to some family members in search of evidence of fraud in immigration paperwork.
Trump ‘border czar’ says Ilhan Omar could be ‘of course’ denaturalized and deported
Officials allege congresswoman, whose home was raided by federal agents, or family violated law to obtain citizenship
My family of 5 moved from a small town to a big city; pros, cons
My family moved from a small country town to a city. I love the opportunities here, but miss a slower pace of life.
Oklahoma voters, your family's politics don't have to be yours
Family political traditions are meaningful, but you should evaluate your own needs before casting your ballot.
I grew up progressive. I became a conservative. Here's why
My parents watched 'The Daily Show' every night. I laughed along – until I didn't. How a kid from Detroit ended up to the right of his whole family.
Chiefs QB Patrick Mahomes Reveals Personal Mistake Before Chargers Game
Kansas City Chiefs quarterback Patrick Mahomes admits to a family blunder while preparing to face the Chargers in Week 6. The post Chiefs QB Patrick Mahomes Reveals Personal Mistake Before Chargers Game appeared first on HEAVY.
Top Picks 2026: Best Home, Tech, and Health Products via @ConsumerReports
These Top Pick products are all exceptional choices. They’re the rare stand-outs our experts would confidently recommend to family and friends.
Things to do in Cincy this week
If you're looking for the best events happening in Cincinnati, you're at the right place. Find your next concert, game, festival or family event.
Castill Health Announces Plans for Philippines Digital Healthcare Launch, Supported by Craig Astill and Caason Group
Singapore, Singapore--(Newsfile Corp. - October 17, 2026) - Singapore-based digital healthcare venture Castill Health has announced plans for its first market rollout in the Philippines, targeted for later in 2026.The company is developing a digital healthcare platform intended to connect wearable health monitoring devices, personal health information and access to participating medical professionals.Australian entrepreneur Craig Astill alongside Caason Group and Castill Family Office, is...
Benefit supports historic Versailles business months after fire
Community members gathered at a benefit car show on Oct. 17 to support the Wilson family as they plan to rebuild Wilson’s Pool Room following a devastating fire.
Father-Daughter Family Business Navigates Millennial and Boomer Gaps
I’ve learned that boomers and millennials live on different workplace planets. But it’s one of the most-rewarding experiences I’ve ever had.
Business Bulletin: Are those “Cloud storage is full” messages real?
If you receive an email warning appearing to be from a company you know and trust that states your online storage is full and your family photos, important documents and other files could soon be deleted ... would you click on the "fix" button?
Boo! Insider's guide to Halloween in Haywood
Halloween season is here and Haywood County is getting into the spooky spirit. From trick-or-treating and costume parties to haunted happenings and family-friendly fun, there will be plenty of ways
Dreaming Big, Building Better: Hugg & Hall Reaches A Major Milestone
Hugg & Hall Equipment Co. celebrates 70 years in business, highlighting its Arkansas roots, family leadership, growth and innovation in construction equipment.
Popular Wisconsin restaurant to close after nearly 65 years in business
VAN DYNE, Wis. (WFRV) — A Wisconsin bar and restaurant is closing after serving residents for nearly 65 years, according to a press release. After a dispute among family members, Wendt’…
Huntingdon Health and Rehab wraps up annual Fall Festival
The Fall Festival at Huntingdon Health and Rehab has wrapped up after a full afternoon of family fun.
Memorial honors North Kingstown officer as family encourages mental health conversations
A new memorial honors a North Kingstown police officer who died by suicide months after joining the department.
Prisco's Family Market celebrating 100 years of business in Aurora
Prisco's Family Market in Aurora is marking a major milestone, celebrating 100 years in business after surviving challenges ranging from the Great Depression and World War II to natural disasters and the pandemic.
Mysterious 'Golden Tree' Coral Is So Weird, Scientists Had to Create a New Family on The Tree of Life
Magic in the twilight zone.
Juneau family business accused of embezzlement and theft from Switzer Village Mobile Home Park
Josette and Marciano Duran, of Duran Construction, dispute the allegations brought by Josette’s mother, who owns the mobile home park.
Family First Health, Leg Up Farm announce partnership
YORK, Pa. (WHTM) — York County’s very own Family First Health and Leg Up Farm announced they have entered into a new partnership. Together, the federally qualified health center, alongs…
Family Business Succession Planning Is About More Than Assets
Family business succession is about more than transferring assets. A meaningful legacy also reflects your values, strengths, sense of purpose and the example you leave for future generations.
Family Business Succession Planning Is About More Than Assets
Family business succession is about more than transferring assets. A meaningful legacy also reflects your values, strengths, sense of purpose and the example you leave for future generations.
Can AI solve our mental health access problem?
Last week I asked you what worries you most about AI in health. It was close, but your top answer was “AI giving bad health advice.” Last week’s poll results: You’re in good company. This concern was top of mind at a conference I joined at Stanford last week, where researchers, clinicians, and people who build AI systems spent a day debating trust and safety in health AI. Stepping back, I’m also hearing your emerging concerns about AI’s impact on our well-being generally. I see this as a matter of public health, and we’ll take it in pieces as we learn together. Today we’ll focus on AI chatbots used for therapy for mental health. Early this month, Governor Newsom vetoed Senate Bill 903, California’s most ambitious attempt to regulate AI use for mental health. It’s at the center of active debate, and raises the questions patients, family members, citizens, and voters will face as AI moves deeper into health care. Let’s work through it. What is “AI-based therapy”? It’s really two things: purpose-built mental health apps designed to deliver structured support, and general chatbots like ChatGPT, Claude, and Gemini that people increasingly use for emotional support—even if they weren’t built for it. Spoiler alert: I don’t know whether the shift toward AI therapy is good or bad. The evidence isn’t there yet. But I do know it’s already happening, and I have some ideas about how we can roll it out with safety in mind. The therapy dilemma, in a nutshell Mental health challenges are common, and strain health and well-being across populations. Therapy (interactive dialogue with a trained, empathetic practitioner) helps many people heal. The demand for licensed therapists far exceeds the supply in California, and AI-based therapy can narrow that gap. AI-based therapy remains novel, unproven, and not well tested. Right off the bat, we can see we’re dealing with trade-offs here. Since the main driver of demand for therapy from a robot is lack of access to therapy from a human, we’ll start there. It’s too hard to find and afford a human therapist California is short roughly 55,000 licensed, non-prescribing therapists and counselors, about 40% of what we need. Psychiatrists, who rely on talk therapy as a complement to prescribed medications, are even more scarce. Eight counties have none, and density ranges from 1.7 per 100,000 residents in San Benito County, to 68.1 in Marin County. My wife is a psychiatrist in Marin, and even here access is tight. If it’s hard in the best-supplied county, imagine rural Sierra County, or the San Joaquin Valley. In 2024, more than half of Californians who tried to make a mental health appointment struggled to find a provider who took their insurance, compared with 14% for physical health care. When Senate staff posed as “secret shopper” patients and called 120 mental health providers in Medicare Advantage networks, they landed an appointment less than once for every five tries. Insurers pay behavioral health clinicians about 22% less than medical and surgical clinicians for comparable office visits. On top of that, billing denials and prior authorizations hit hardest at the solo and small practices common in mental health. Psychiatrists opt out of Medicare at the highest rate of any specialty. In many places, a cash practice for therapy fills quickly with patients paying $250 or more an hour, with no insurance paperwork at all. Families who can pay cash find providers more easily. Those who rely on insurance, including Medi-Cal enrollees, older adults, rural residents, and non-English speakers, compete for what’s left. So we can’t pretend the human system works, and we can’t blame people for turning to AI for support when they’re in distress. AI is filling the gap It’s estimated that roughly a quarter of AI users use it for mental health support. If you have internet, it’s available 24/7, it’s cheap, and it speaks your language. Uninsured adults are about twice as likely as insured adults to do it (30% vs. 14%). It feels anonymous in ways that may enable people to ask things they’re unsure or embarrassed about. The largely hidden, personal use makes it hard to study whether it’s actually helping people with their mental health issues, but researchers are trying. Does AI therapy work? A 2026 analysis of nearly 40 randomized trials found chatbots showed a real but small reduction in depression symptoms. But most of these trials were compared to an alternative of no therapy, not a human therapist. So the benefit of AI therapy is probably real, but modest, and mostly untested against the alternative of human contact. We need more studies. Serious concerns OpenAI’s own estimate is that more than a million ChatGPT users each week show signs of suicidal planning or intent. These are high stakes encounters, and AI doesn’t always get it right. That’s partly because a chatbot can sound like a therapist, but it has no license, no duty of care, and it’s not clear who to hold accountable when it gets things wrong. AI is also designed to help users in whatever task they’re seeking to accomplish. People may feel like they’re getting therapy, but they’re mainly getting a convincing conversation. It’s easy for an AI companion to wander into gray areas, like playing along with “creative writing” that may be about the user’s own suicidal intent. Courts are driving safety conversations A wave of lawsuits have been filed on behalf of families claiming that chatbots pushed people they loved toward self-harm, including teens who died by suicide. The first settlements came this year. OpenAI is headquartered in San Francisco, and dozens of cases alleging that ChatGPT drove users to suicide or self-harm are now before a San Francisco judge. Character.ai has filed for bankruptcy after several states brought lawsuits accusing the chatbot of pushing dangerous content to kids. But the technology seems to be improving. Last month, an independent evaluation found that newer AI models “almost never endorse suicide.” That’s progress, but our societal appetite for even one preventable death is very low. So how do we move forward? Finding a middle ground Earlier this month the governor vetoed Senate Bill 903, a bill designed to place guardrails on the use of AI for therapy. The bill would have prohibited any AI-based platform from being advertised as psychotherapy, and would have required a licensed professional to review and approve each encounter where AI was used to support therapeutic decisions. Newsom called it overly broad, since even routine screening questions would have needed clinician sign-off. Knowing we’re already short on mental health providers, requiring human review of AI encounters may not relieve our access problems. Still, the answer isn’t no oversight. Here’s one feasible short term solution. Rather than reviewing each encounter, a licensed clinician can design the guardrails: what counts as a crisis, what triggers an immediate handoff to a human, and what gets sampled for audit each month. The AI runs inside that structure. Conversations get checked, failures get reported, and a real clinician owns the framework. Medicine already has models to learn from. The FDA process for rolling out newly approved medications is an example. After a product reaches patients, we keep watching for adverse events. Patient-facing AI needs the same “digital pharmacovigilance”: systematic tracking of harms, near misses, and the types of groups that get hurt and why. It’s also critical that users know that they can reach a human if they’re in crisis. Most chatbots now include messages like these: Bottom line The rush to use unproven AI tools for mental health support is mostly a workaround, a sign of a health system people can’t get into. We need better access to proven care from licensed clinicians. That takes reimbursement that makes accepting insurance viable, and a bigger workforce. But, built and tested well, AI could be part of the answer. It could be the 2 a.m. check-in when no one else is awake, or a way for patients to practice skills their therapist taught them. It could be the first step to get someone the right level of care, and take paperwork off clinicians’ plates so they spend more time with patients. None of this is simple. The SB 903 veto doesn’t end the debate, and the legislature will be back. In the meantime, those of us using these tools need to stay informed, ask hard questions, and hold the companies building them accountable. I’ll try to do my part, and we’ll keep learning together. Love,Matt P.S. If you or someone you know is struggling with mental health challenges, emotional distress, substance use problems, or just needs to talk, call or text 988- you’ll reach a real person— or chat at 988lifeline.org 24/7. Dr. Matt Willis is the author of Your Local Epidemiologist in California. A California native, he’s served as a primary care physician, CDC epidemiologist, and public health officer for Marin County, where he guided the pandemic response. He lives in Marin with his family and their dogs, Teddy and Ramona. Thank you Cynthia He, MD, PhD, and Parnika Saxena, MD, for their guidance in preparing this article. Cynthia works in an outpatient mental health clinic, treating patients who have Medi-Cal or, sometimes, no insurance. Parnika works in an inpatient psychiatric unit, treating patients with public or private insurance or self-pay ability. All opinions are their own and do not represent their employers.
Morocco health alert issued due to diphtheria: US Embassy
In the North African country of Morocco, the country’s Ministry of Health reported a small diphtheria outbreak with clusters in multiple regions in Morocco in late September. Moroccan health teams are tracing contacts and providing preventive treatment and vaccines. This has prompted the US Embassy to issue a health alert for U.S. citizens in Morocco. Diphtheria is a serious bacterial infection. It spreads primarily from person to person through coughs and sneezes (respiratory droplets). Most Americans were vaccinated as children and have received Td or TdaP boosters as adults. The risk to U.S. citizens in Morocco remains low. U.S. Citizens may contact their local doctors if they would like immunizations. Embassy officials advise citizens to watch out for the following symptoms: Sore throat or hoarse voice, mild fever, a thick gray or white coating in the throat or nose, swollen neck and trouble swallowing or breathing. If you or a family member has trouble breathing or swallowing, please contact your local doctor. They also advise on the following actions concerning vaccines: Check your vaccination records and your family members’ records. Get a booster if you need one. Adults need a diphtheria booster (Td or Tdap) every 10 years. Make sure your children are up to date on their routine vaccines. Outbreak News Today is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Subscribe
FAU Receives $1.2M Grant to Expand Youth Mental Health Services
FAU’s College of Education has received a $1.2 million grant to launch OWLS-Fly, a three-year initiative expanding access to free, family-centered mental health services for children ages 6 to 17 and their families in Palm Beach County. The program will prioritize underserved families, including those with children with intellectual and developmental disabilities, while training graduate counseling students to address the mental health needs of youth with and without disabilities.
Winona Health holding memorial ceremony for infant loss
Winona Health’s Family Birth Center is holding a memorial ceremony on Saturday in support of families and individuals who have experienced the loss of a baby
Feed Energy CEO Joe Riley takes reins of family business
From a young age, Joe Riley knew he wanted to own and run a business. His dad, Bob Riley, paved a path for that with a family business, leading to the father-son duo working together. “I’ve always thought that entrepreneurship and running a business was a very important part of society. Without businesses, the economy…
Hyannis Main Street closes Oct. 18 for fall block party
Hyannis Main Street closes to cars on Oct 18 for the Open Streets festival featuring music and family activities.
Letters: I applaud the Griffin Museum of Science and Industry for improving accessibility
On behalf of those who would like to enter the building through the same doors with their family and friends, thank you to the museum.
$50M family-run SWFL boat business sails into next generation
The Frickes keep on going, now in the second generation of family ownership with Fish Tale Boats.
Choose hope, family and friends over politicians, say leaders during Interfaith Forum at Salt Lake Tabernacle
Martin Luther King III, Utah Gov. Spencer Cox and Nobel Prize leader call for hope in connection
McCarty Family Farms highlights dairy nutrition with new exhibit
Kansas Tourism: McCarty Family Farms and Cargill partner to help visitors understand the science behind their glass of milk.
Attorney General Ford talks about hardships, family and the road to politics
We explore the personal journey of Aaron Ford, the Democratic nominee for Nevada Governor.
Trump ally removed from role after report of State Department feud
A political appointee with deep ties to the Trump family has been removed from his special envoy role following a report of a feud with a top State Department official.
Healthy lifestyle choices may help lower breast cancer risk
The American Cancer Society estimates that 85% of women diagnosed with breast cancer have no family history of the disease, underscoring the importance of understanding risk factors beyond genetics.
Fall River mill building purchased by local family-owned business
A historic Fall River mill is now under new ownership, and the buyers aren’t a major developer. Instead, it’s a family-owned business with roots in the city.
Hilary Swank, 52, is pregnant, expecting third child
Oscar winner Hilary Swank, 52, and husband Philip Schneider are growing their family, now expecting their third child together.
Roane State dedicates Knox Regional Health Science Education Center courtyard to philanthropist Natalie Haslam
Roane State and Tennessee College of Applied Technology (TCAT) Knoxville leadership, Roane State Foundation board members and staff, former and current state government officials, and Haslam family members and friends
AP report: Rep. Ilhan Omar's phone seized and relatives subpoenaed in criminal probe
The scope of the investigation into Omar is unclear, though Homeland Security Secretary Markwayne Mullin has suggested that authorities were examining potential crimes related to her family's immigration paperwork.
Clinton Policy Institute outlines maternal health solutions for states
Health Care Clinton Policy Institute outlines maternal health solutions for states It’s the first major report from the project, which launched in July to foster nonpartisan policies to improve the wellbeing of children and families. Stephanie Akin 10:00 AM, Oct 15, 2026 Dr. Jacob Lenz performs an ultrasound at the Oklahoma State University obstetrics and gynecology clinic in Tulsa, Okla., on Tuesday, July 16, 2024. (AP Photo/Mary Conlon) The Clinton Policy Institute is calling on states to lead efforts to curb maternal mortality, releasing a 61-page playbook Thursday highlighting successful policies that could be adopted nationwide. The playbook is the first major report from the Clinton Foundation’s project, which launched in July to foster nonpartisan state and local policies to improve the wellbeing of children and families. “Eighty percent of maternal deaths are preventable, and we know what works,” CPI Chair Jennifer Klein said. “The solutions are well established and evidence-based.” CPI’s mission is to convene political leaders from both parties, policy experts, state officials and other stakeholders to explore solutions to longstanding problems. “What we aim to do is bring together people who are deeply engaged, but may not be meeting together in the same room,” Klein said, noting that state policymakers might not always be aware of what their peers are doing in other states. In May, CPI brought together lawmakers from Virginia and Pennsylvania, two of the 14 states that have passed bipartisan maternal health “Momnibus” packages modeled after a comprehensive federal proposal that has repeatedly stalled, called the Black Maternal Health Momnibus Act. Other participants included Dr. Mona Hanna, founder of Rx Kids, a Michigan program that provides direct cash allowances to pregnant women and infants. Pennsylvania Rep. Morgan Cephas, who was part of the group, said she learned about funding opportunities she hadn’t come across during her decade in the Legislature. “As legislators we can issue grants, we can pass legislation, we can move policy, but we want to ensure that funding opportunities and programs that are tackling this issue are sustainable,” Cephas said. The playbook outlines broad areas where state policy can make a difference, such as allowing Medicaid to pay for doulas and remote patient monitoring, and using federal and private grant funding to pay for home visits to pregnant and postpartum women. For each category, it highlights innovative programs that can serve as models, with examples of specific actions state lawmakers and governors’ offices can take. Those include the Rx Kids model, which gets funding from the Michigan state budget; Pennsylvania’s Healthy Moms Vibrant Futures strategic action plan, emphasizing equity-centered maternal care, regional collaboration, Medicaid innovation, and workforce development that was launched this year with more than 160 stakeholders; and Kansas’s Bridging Plan, which reserves three slots and provides at least $26,000 in loan forgiveness for obstetric residents who commit to practicing in rural or underserved communities for 36 months. CPI emphasizes that its work is nonpartisan. Klein, the director of the White House Gender Policy Council under former President Joe Biden, acknowledged that CPI also takes positions on abortion, Medicaid funding, and the need to address the economic and social drivers of poor health, which might rankle some conservatives. “We don’t shy away from talking about those things that we think are part and parcel of the maternal health crisis in this country,” Klein said. “That said, there are so many policies that are both evidence-based and have been tried successfully in both red and blue states, and people can see that they can have real impact.” She pointed to the federal option to extend postpartum Medicaid coverage from 60 days to 12 months that was made available during the Biden administration and has since been adopted by every state but Arkansas. Other initiatives embraced across party lines include Medicaid coverage for midwives and doulas, as well as “bundled” payments for prenatal and postpartum care. That alternative payment model, pioneered in states such as Arkansas, Colorado and Tennessee, incentivizes fixed fees to cover all healthcare services associated with pregnancy and childbirth. Advocates say it promotes more coordination among caregivers, discourages unnecessary interventions, and expands postpartum support. In addition to maternal health, the initiative is also focused on addressing family economic security, children’s well-being, and democracy and civic resilience.