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Slay the Spire 2 roadmap suggests we won't get matchmaking but does promise "whimsy"
It's been a little more than a month since Mega Crit's hugely anticipated sequel Slay the Spire 2 released in early acc…
Trump Signs Order To Accelerate Legal Access To Psychedelics For Patients With Mental Health Conditions
President Donald Trump has signed an executive order aimed at expanding and expediting research on the potential therapeutic benefits of psychedelics, a move aimed at making substances such as psilocybin, ibogaine, LSD and MDMA more readily available to patients in clinical settings. The move will “dramatically accelerate access to new medical research and treatments based […]
Catholics in Trump Administration Are Stuck Amid Pope Leo XIV Attacks
Donald Trump's attacks on Pope Leo XIV are making J.D. Vance and Catholics choose between their religion and their fealty to the president.
Are some Arsenal fans acting lacking perspective?
When some supporters of other clubs call ours entitled, I kind of see it.When things are going well, a section of our fanbase has a habit of getting carried away and making some arrogant statements.Eq...
Experimental drug doubles one-year survival in pancreatic cancer
A new drug that works by making tumors more susceptible to chemotherapy and the immune system has increased survival in those with advanced pancreatic cancer in a trial.
Yankees news: Judge and Stanton, dinger duo
Judge, Stanton making history; McMahon seeing bench time; Yankee Stadium noise unbearable; Lombard off to sizzling start
Nebraska baseball caps improbable comeback over USC with walk-off in 10th
Nebraska baseball’s Friday night matchup with No. 12 USC was a night that had all the makings of a pitcher’s duel. In a star-studded matchup between Mason Edwards and Cooper Katskee, the series opener shaped up to be a game dominated by two high-profile arms.
Test your pop culture: From Hollywood to the Heartland
Test your knowledge of entertainment with this quiz on celebrities, trends and headline-making moments. Featured this week: guess the celebrity behind the Instagram post and what couple has made it official.
Former Wisconsin man sentenced to 20 months in federal prison for illegal campaign contributions
A federal judge has sentenced a former Wisconsin man to 20 months in prison for making campaign contributions after renouncing his U.S. citizenship | 1010 WINS
Influential Entrepreneurs Shaping Business in 2026
Here are five influential power players of modern entrepreneurship who are making a significant mark in today’s competitive business landscape.
'AI is transforming businesses across America:' EMJ Capital founder
EMJ Capital founder Eric Jackson explains his 'new Carvana’ theme, highlighting undervalued companies poised for significant growth on ‘Making Money.’
Scott Gaudin: Business owners don’t need a bank. They need a banker.
There is no shortage of banks—there are more than 4,500 nationwide. There is no shortage of products, platforms or capital in the market today. On paper, business owners have more options than ever before. And yet, many still feel like they are making important decisions alone. That is the problem. Business owners do not need […]
Carrick needs Man Utd form reversal
It has been interesting to observe how Manchester United have been assessed in the wake of Monday's disappointing home defeat by Leeds, and particularly the reaction to Michael Carrick. What had previously been viewed as calmness in the technical area and a sense of stability gained from not making many changes, was suddenly viewed as inaction and questions were raised about why Carrick did not bring on any substitutes. To that end, Manchester United are not doing well.
Kid investors are making money from the Pokémon card trading boom
Pokémon has enjoyed a resurgence in recent years, becoming the world's No. 1 toy property, but it's a long way from the game many adults remember.
Making Employer Health Plans More Flexible and Transparent
Innovative alternatives to traditional employer sponsored insurance are desperately needed by 180M Americans.
Randy Fine leads CD 6 fundraising race, but some Democrats are making credible showings
The Hebrew Hammer will have battles in August and November.
Making games in a war zone: Metro 2039’s Ukrainian developers speak out
Upcoming sequel wants to capture a "uniquely Ukrainian perspective" on the post-apocalypse.
Gemini can now create personalized AI images by digging around in Google Photos
Google is making it easier to feed your photos into Nano Banana for more personal image generation.
Gatorade, inventor of the sports drink, is getting a rebrand targeting non-athletes
Sixty years after it invented sports drinks, Gatorade is making a surprising pivot: It's no longer focusing primarily on athletes.
CDCR connects via Small Business Administration event
CDCR is making connections thanks to staff from the Office of Business Services participating in a Small Business Administration event.
Gatorade, inventor of the sports drink, is getting a rebrand targeting non-athletes
Sixty years after it invented sports drinks, Gatorade is making a surprising pivot: It’s no longer focusing primarily on athletes.
U.S. Senator to introduce bill aimed at ending sports blackouts, making games easier to watch for fans
The bill aims to prevent fans from having to own subscriptions to multiple streaming services to watch their favorite team.
Review: Pragmata On Switch 2: An Ambitious Port Held Back By Variable Performance
Not so pragmatic decision-making.
UNC Hussman offers new sports play-by-play class | UNC Hussman School of Journalism and Media
This story, written by UNC Hussman alumna Caroline Daly ’24, was originally published on unc.edu. The UNC Hussman School of Journalism and Media has a new, hands-on class available for students interested in sports careers. Students in “MEJO 390: Sports Commentary and Play-By-Play” can call live radio broadcasts for Carolina sporting events, streamed live on the Go Heels website. This spring, 11 students are calling mostly softball games to gain experience and learn the preparation needed for a successful broadcast. The class is capped at a small number to provide consistent, individual feedback. Matt Krause, the radio voice of Carolina women’s basketball, teaches the class to help students sharpen their skills, using his experience with the Tar Heels and calling games for ACC Network and ACC Network Extra. “There is no substitute for live reps, and that is the only way you get better. The classroom component teaches you how to get better, but going about that requires sitting in that chair, making mistakes and being able to know your broadcast is going somewhere,” Krause said. “These students are doing real live games, and they will have tape where if they want to pursue this. They will have ready-made demos to send for jobs. Being able to utilize all the resources of UNC, GoHeels Productions and the Carolina Athletics brand and create these opportunities for students is really impactful.” In the class, students learn fundamentals like how to announce starting lineups for different sports and how to conduct research before games. Krause has led the class in mock preparation exercises, looking at game charts with information about the different teams and players that they can refer to at pivotal moments during the game. Krause and the students then critique each other, listening to clips from the past week to find ways to improve. It’s a rare class without a slew of quizzes or assignments. Their main tasks are calling games and making a portfolio or demo reel of their best calls at the end of the semester, all with the goal of being ready to step into similar roles after graduation. Laible live streams her coverage on the GoHeels website. Calling a live game while broadcasting her coverage allows her to get hands on experience. (Jon Gardiner/UNC-Chapel Hill) Junior Anna Laible ’27 wished for a class just like this. Her first year at Carolina, she interned with the Coastal Plain League, where she was introduced to play-by-play for baseball. “I enjoy the challenge and uncertainty of each game being different because each sport looks a little different,” said Laible. “Each game is different — not just with teams but what could happen with certain records being broken or random trends. That’s what I enjoy most.” She wanted more opportunities for reps during college to prepare for a career after Carolina, so she pitched an idea for the class to Livis Freeman ’99, distinguished associate professor of sports communication. Laible and Freeman reached out to GoHeels Productions for a partnership and then connected with Krause. “This is how at UNC Hussman we separate ourselves: Our students go into the field ready,” said Freeman. “The biggest compliment we get it is when our students start their careers, they don’t need any hand-holding.” Laible calls a Carolina softball game at Kessing Stadium – after pitching the idea to Hussman faculty. Her interest in sports commentary allowed her to apply her interest as she attends Carolina. (Jon Gardiner/UNC-Chapel Hill) Laible is now a student in the class, which has helped her strengthen her skills and deepen her passion for the field. The goal is to expand to other sports like soccer, lacrosse and field hockey. “The hands-on experience I’ve gotten here is invaluable. I’ve loved the classes and professors because they’ve taught me a lot, but it’s also the things outside of class, too, that have helped me grow,” said Laible. “Since being at UNC, I’ve grown a lot in the versatility, from doing writing to production and commentating. UNC Hussman and Carolina have given me the ability to be strong and well rounded.”
Tijuana River sewage is making the air toxic, scientists say
For decades, billions of gallons of sewage and industrial waste have been dumped into the Tijuana River.
The making of modern science
Any history of the West's scientific revolution must explain how science generates new discoveries and ways of thinking about the natural world. Social-constructivist approaches have failed to provide a convincing account.
AMD Ryzen 7 5800X3D Is Making A Comeback In Q2 2026 As AM4 Turns 10
AMD is re-launching the Ryzen 7 5800X3D in Q2 2026, featuring 8 cores, 16 threads, and 3D V-Cache for superior gaming performance.
Gatorade, inventor of the sports drink, is getting a rebrand targeting non-athletes
Sixty years after it invented sports drinks, Gatorade is making a surprising pivot: It’s no longer focusing primarily on athletes.
AMC's Adam Aron backs David Ellison's takeover of Warner Bros. Discovery
AMC Chief Executive Adam Aron said he believes David Ellison will hold to his promise of making 30 films a year from the combined Paramount-Warner Bros. company.
TSMC Will Force Smartphone Makers To Make Chipset Downgrades This Year, With DRAM Shortage Also Contributing To This Burden
Even though 2nm chipset launches are expected in Q4 2026, one tipster claims that TSMC will be partly responsible for smartphone companies making downgrades
Sexual violence is a public health crisis, it's time we treated it like one
Survivors of sexual violence need to know that theirs is not a private burden, but a public health crisis, write Katie Curran O'Malley and Michelle Daugherty Siri, one that we all have a stake in not just reaching out but in making it unacceptable to look away.
Sexual abuse allegations spur calls for a broader reckoning in Congress
Resignations came quickly this week from two congressmen accused of sexual misconduct toward staff members. Yet for many of the women of Capitol Hill, the moment of accountability was years in the making — and far from enough.
Streaming service reportedly making pitch to Pacers, several other NBA teams
Report from Sports Business Journal that Disney-owned TV streaming service Fubo to make pitch to Pacers, other NBA teams
La. Senate panel OKs bill to indoctrinate teens in conservative 'success' ideology
Two Black Democrats on the committee, Katrina Jackson-Andrews and Sidney Barthelemy II, objected to naming the bill after far-right activist Charlie Kirk, who had a history of publicly making racist and other derogatory comments.
Fraud allegations may spark additional probe
Staff found 15 instances when this occurred but noted that time limits for making a decision made it “impossible to determine the exact number of fraudulent QC’s claimed by Collector 1.”
Trump’s Stuck in a Bind of His Own Making
On Iran, Hungary, and more, the president is on a losing streak.
Adobe is making bold claims about its new Firefly AI Assistant
"All of Adobe’s magic in a single wand."
Communicating About Measles for Health Professionals
Join our upcoming webinar to get the latest data, learn evidence-based communication approaches, and get practical tools to help professionals navigate conversations about measles vaccination, respond to concerns, and support informed decision-making.
HealPort Raises 1.2M USD to Scale Global Digital Health Infrastructure
MUSCAT, Oman, April 15, 2026 (GLOBE NEWSWIRE) -- HealPort announced that it has raised $1.2 million in funding to accelerate development and deployment of its integrated platforms and supporting infrastructure designed to help governments, health agencies, and institutions strengthen health system intelligence, planning, and decision-making. The funding will be allocated to three priorities: infrastructure development and integration, global ecosystem expansion, and establishing HealPort as the
Transboundary Water Management in the MENA: Politics and Prospects
Transboundary water scarcity in MENA is intensifying geopolitical tensions, making cooperation, water diplomacy.
OpenTable’s new rules have a Seattle business leader calling foul
A business leader says an online restaurant reservation service is making changes that may violate Washington’s consumer protection laws.
Faith coalition wins pledges from Miami-Dade leaders on housing, mental health
About 800 residents packed the church to demand local leaders commit to making changes.
New homeowner penalty is making it a terrible time to buy a first home
Soaring housing costs have put recent homebuyers at a steep disadvantage. The effects could warp America's real estate market for decades.
Microsoft Raises Prices for All Surface PCs, Making Them More Expensive Than Equivalent Macs
Microsoft increased prices for all of its Surface PCs this week, with most models priced hundreds of dollars higher than they were when launching. Windows Central highlighted the increases, which now see Microsoft's mid-range models priced above $1,000 and flagship models priced starting at $1,500. A Microsoft spokesperson said the price increase was due to "recent increases in memory and component costs".
Gov. DeSantis says Legislature should drive redistricting, acknowledges potential delays in mapmaking
'You've got to get it done probably within the next couple of weeks.'
Gambling companies funnel money into ballot measures to legalize online sports betting – and to individual candidates
As popular online gambling platforms funnel millions into the campaign to legalize online sports betting in Nebraska, some companies are also making significant contributions to individual campaigns.
Beef is making a comeback – does it fit into a healthy diet?
The protein craze is in full swing and beef consumption is on the rise, particularly in the US, where health agencies are promoting red meat as part of an optimum diet. So, how much beef should we really be eating, and how does it impact our well-being?
Diaspora MKE Sports Bar & Lounge making grand opening on 414 Day
Diaspora MKE Sports Bar and Lounge is making its grand opening from 5 to 7 p.m. April 14.
The Economic Case for Health
The Economic Case for Health shows how better health supports jobs, boosts productivity and drives growth — making it a smart investment for Kansas’ economy.
What They Are Saying: Small Business Owners Share How They’re Using 20% Small Business Deduction Savings
WASHINGTON, D.C. (April 14, 2026) – In a new video, NFIB member and Texas small business owner, Marcie Rodriguez, describes how making the 20% Small Business Deduction permanent has benefited her metal recycling company. Rodriguez explains how the deduction has allowed her to plan raises for employe
How AI cameras are changing video capture in youth sports
XbotGo reports that AI cameras are transforming youth sports video capture, making it easier for families to record games without distraction.
Pirates’ Paul Skenes reaches historic milestone in 59 starts
As Paul Skenes continues to stack milestones early in his career with the Pittsburgh Pirates, the 23-year-old added another historic note Monday in a 16-5 rout of the Washington Nationals. Making just his fourth MLB start of the season, Skenes…
Detroit Aims to Become Center of U.S. Drone Manufacturing
The state, known for making cars, is spending millions to entice drone manufacturers that can bring new business to auto suppliers.
‘A crisis in the making’: Nebraska races to impose work requirements on Medicaid
The state’s May 1 enforcement will be a test case for what could happen nationwide in January.
Tom Holland says new 'Spider-Man' is the most emotional, most mature, yet
Tom Holland’s Peter Parker is dealing with the fallout of making his friends forget his identity in the new “Spider-Man” movie | KCBS All News 106.9FM and 740AM
Local small business making adjustments to overcome challenges caused by NFL Draft
Google shoehorned Rust into Pixel 10 modem to make legacy code safer
Cellular modems are complex black boxes of legacy code, but Google is making them safer with Rust.
Built for Success: Faulkner Business Alumni Excel Across Industries
Alumni of Faulkner’s Harris College of Business and the Khadanga School of Executive Education are making their mark across industries.
JD Vance had a vision for the world. Trump is wrecking it.
The vice president’s disastrous week reveals that he’s in a trap of his own making.
'Really, really weird': Physicists entangle two moving atoms for the first time, validating 'spooky' quantum theory
For the first time, scientists have observed quantum entanglement in the momentum of massive particles. The result, decades in the making, could help physicists probe the relationship between quantum mechanics and gravity.
Why Did ‘Rock the Block’s Chelsea Meissner Leave ’Southern Charm’?
The 'Survivor' and Bravo alum is making her reality TV return on 'Rock the Block.'
Apple is making AI glasses, report claims
iPhone maker will hope that its high-end design can take on Meta’s Ray-Ban glasses
Google Meet on Android Auto starts rolling out, doesn’t support work accounts
Not long after Apple CarPlay, Google Meet is now making its way to Android Auto, but it doesn’t support work...
Filmmaking Stony Brook Brothers to be Honored at Long Island Music and Entertainment Hall of Fame
Screening of Famulari brother’s debut film “Best Man” as part of Local Filmmaker Series Brothers Anthony and Ryan Famulari from Stony Brook will be recognized by LIMEHOF with a screening and Q&A of their debut feature ‘Best Man’ on April 24 th as part of the local filmmaker series. Stony Brook, NY — The Long Island Music and Entertainment Hall of Fame (LIMEHOF) will host Stony Brook filmmaking brothers Ryan Famulari and Anthony Famulari on April 24 th at 7pm at LIMEHOF in Stony Brook (97 Main Street) as part of its Local Filmmaker Series. The two will screen their debut feature ‘Best Man’. The film screening will be followed by Q&A moderated by LIMEHOF Vice Chairman Tom Needham. The event is free for members and $10 for non-members.
Radiology Partners reportedly eyeing international expansion
America’s largest radiology group has purportedly considered making a bid to buy its Australian counterpart, which tallied over $176 million in adjusted earnings last year.
Politics made Alabama power bills high. It can lower them
The Alabama Legislature passed a law to cut the public out of the rate-making process. Here’s the flaw in it.
Making light spin with a gold nanorod
Controlling photon spin, or the handedness of light, is useful for storing and transmitting information. However, generating circularly polarized light typically requires complex or chiral structures. Researchers from the Tokyo University of Science show that hitting a gold nanorod slightly off-center with an electron beam causes the light around it to rotate. This method offers a simpler way to control photon spin and could accelerate the development of smaller, more efficient optical and quantum devices.
Op-Ed: Protecting Taxpayers Means Looking Beyond the Politics of Short-Term Rentals
Santa Barbara is on the verge of making a consequential decision about short-term rentals—but without first answering a basic question: what will it cost?
This Is The Best Tablet You Can Buy In 2026, According To Amazon User Reviews
Apple's 11th-generation 11-inch iPad on Amazon has a 4.7-star rating with over 21,322 reviews, making it one of the best-rated tablets on the site.
Don't mess with Walt Weiss: Atlanta's new manager is a 'different breed'
Walt Weiss is making headlines in his first weeks as Atlanta's skipper.
Why you never forget how to ride a bike
The brain stores skills differently than facts, making them harder to forget.
EDITORIAL: Business HQs decamp from Colorado
Grim news last week: For the first time since the pandemic, Colorado’s job market lost 11,700 jobs — contracting at an annual rate of -0.4%. The Centennial State is among 27 states with year-over-year job losses, but a new report from the Colorado Chamber Foundation indicates Colorado-specific trends are at play. And they’re making things […]
EDITORIAL: Business HQs decamp from Colorado
Grim news last week: For the first time since the pandemic, Colorado’s job market lost 11,700 jobs — contracting at an annual rate of -0.4%. The Centennial State is among 27 states with year-over-year job losses, but a new report from the Colorado Chamber Foundation indicates Colorado-specific trends are at play. And they’re making things […]
Fix, heal and rebuild: Wiener’s plan for Congress
The State Senator asks voters to look at his record when making a choice about who will be their next U.S. Representative.
Protecting Taxpayers Means Looking Beyond the Politics of Short-Term Rentals
Santa Barbara is on the verge of making a consequential decision about short-term rentals — but without first answering a basic question: What will it cost?
Denver beats Wisconsin 2-1 for its 11th national title and 3rd in 5 years
Denver's Johnny Hicks continued his stellar play by making 29 saves, just two days after a personal-high 49 against Michigan.
Young sibling duo starts small bread making business
Our team stopped by the Youngstown Flea this afternoon and found 12-year-old Gloria, and her 10-year-old brother Israel running their own stall.
Young sibling duo starts small bread making business
Our team stopped by the Youngstown Flea this afternoon and found 12-year-old Gloria, and her 10-year-old brother Israel running their own stall.
‘I jumped at it’: Australia’s new CDC chief on trust, misinformation and never being surprised by a health threat
Zoe Wainer’s parents started the country’s first public abortion clinic. Now she is making history too, as the inaugural head of the Australian Centre for Disease Control
Laurel: Making a hit at the school science fair
In Brian Nelson's Laurel cartoon, our girl's entry in the school science fair makes a considerable hit.
Laurel: Making a hit at the school science fair
In Brian Nelson's Laurel cartoon, our girl's entry in the school science fair makes a considerable hit.
“AI polls” are fake polls
A few weeks after Donald Trump’s second presidential win, I took the train up from London (where I was living at the time) to Oxford to attend a conference on polls and forecasts of the 2024 election. Most of the attendees were pollsters or academics, but I also watched presentations from Aaru and Electric Twin, two companies that do what is interchangeably called synthetic sampling, silicon sampling, or synthetic audiences. Stripped of startup jargon, that means they use large language models (LLMs) to simulate responses to public opinion polls by having AI agents take on the role of survey respondents. I had already heard of Aaru thanks to some articles with eye-catching headlines like “No people, no problem: AI chatbots predict elections better than humans” in the months leading up to Election Day. The founders were making some big, some might even say far-fetched claims, such as: “within two years, we will simulate the entire globe — from the way crops are grown in Ukraine to how that impacts production of oil in Iraq, trade through the strait of Malacca, and elections for the mayor of Baltimore.” When Semafor asked Aaru’s cofounders — Cameron Fink and Ned Koh — about my boss, they said “we respect all those who came before us.” Nate (as he so often does) shared his thoughts on Twitter: Fink and Koh were relatively good-natured about this back-and-forth when we spoke at Oxford. They even offered to mail me one of the t-shirts featuring Nate’s quote they apparently had made. I never took them up on the offer, which I now somewhat regret. These synthetic sampling companies fell off my radar for a while, but they do still exist. In fact, Aaru recently received a $1 billion valuation. Is what they’re doing anywhere close to the most important frontier in AI development? Not by a longshot, especially when Anthropic just developed a model so adept at exploiting software vulnerabilities that it’s only being released to 40 companies. Still, silicon sampling is increasingly finding its way into public polling. Axios reported in March that “a majority of people trust their own doctors and nurses” based on findings from Aaru — without mentioning that the “people” in that sentence were actually LLMs. Around the same time, the Public Sentiment Institute “boosted” their online sample of 373 real survey respondents with 114 AI agents.1 (Spoiler alert: even the co-founder of Electric Twin doesn’t think that’s a particularly defensible approach.) Polling companies like Qualtrics and Ipsos are also developing synthetic data panels. So, what should we make of these … “polls”? Let’s get one thing out of the way: whatever they are, they’re not polls in the way that term is usually defined. Subscribe You can’t replace polls with AI On one hand, using LLMs to essentially make up fake survey respondents sort of sounds like the dumbest idea ever, one that will at best imperfectly replicate real polls while introducing all sorts of biases. On the other hand, with LLMs improving at a remarkable, perhaps even alarming rate, maybe that means I’m a dinosaur at the ripe old age of 24 because I still want to rely on polls that talk to actual people. I’m not going to argue that synthetic samples are completely useless. In fact, as I’ll return to later, there is evidence that some techniques can replicate topline survey results quickly and cheaply. But the marketing from certain companies can be slightly optimistic. “No traditional poll will exist by the time the next general election occurs,” said Fink in 2024. We’re just 206 days away from the midterms, and based on the fact that I still have to collect a bunch of polls every day, I’d say he should have run that prediction by a sample of AI agents before the interview.2 To see why synthetic samples can’t replace polls, here’s a quick primer on how they work. The simplest version of these models involves taking a LLM (like ChatGPT or Claude), giving it a demographic profile (e.g., a white, college-educated woman who lives in Utah and makes $70k a year), and then asking it to respond to a survey question. You repeat that process a few thousand times using different demographic profiles and end up with a sample of synthetic survey responses. The actual models used by private companies are more sophisticated than this, usually because they incorporate more hypothesized demographic characteristics for each agent and provide them with extra information. Aaru, for example, feeds agents a diet of news and information they’d be likely to consume, while Electric Twin incorporates their customers’ proprietary data about the audience they’re trying to replicate. The way Ben Warner, the co-founder of Electric Twin, explained it to me was “we have a large amount of data on […] for instance, 5,000 people. Can we make an accurate prediction of how they would respond to another question?” Still, it should be obvious why synthetic samples can’t replace polls. Polling is fundamentally a data collection process. We might use surveys to make predictions by feeding them into election forecasts, but the main purpose of a poll isn’t prediction, it’s gathering new data about what people think and how they feel. Silicon sampling, on the other hand, produces no new data. It’s simply a model: you input LLM training data, demographic prompts, and a bunch of other information, and it spits out a prediction for what a poll would say. We love models here, but models aren’t polls. That difference is an important philosophical sticking point for most pollsters I talk to. “I think politics should stay away from [synthetic sampling], because we’re trying to […] represent the voice of the people,” said Natalie Jackson, a vice president at GQR Insights. Democratic pollster John Hagner told me: “I think I’m just incredibly skeptical of this idea. I don’t think it’s research. At that point, you’re asking the machine to tell you what you already believe.” Hagner has seen some presentations of early synthetic sampling experiments, but so far, “if it’s being used in a campaign, people are keeping it incredibly quiet.”3 But Eli, I hear you saying, aren’t polls themselves increasingly governed by modeling decisions? Indeed they are: pollsters’ choices on which sampling method to use, how to define their likely voter models, and how to weight their samples can and do lead to dramatic differences in the results they publish. Aaru even referenced these limitations in the methodology statement included with that maternal mortality “poll” — although I’m using the term “methodology statement” loosely here, because it doesn’t really explain how the model works at all. We can ignore the (frankly preposterous) implication that synthetic sampling isn’t subject to a separate set of biases. The important point is that there’s still a meaningful difference between using weighting and other statistical techniques on actual polling data and using a model to predict what a poll would say. The latter is far closer to election forecasts or techniques like MRP — potentially useful models, but not a replacement for polls.4 To be fair, other synthetic sampling companies are perfectly happy with the distinction between polls and models. Warner compared polling and synthetic sampling to different tools in a toolbox. “The mistake I think we make is we think that these new tools should either work in exactly the same way or somehow replace these old tools,” he said. “Rather than thinking of it as, okay, so we’ve always had the hammer, we’ve always had the screwdriver, now we’ve got a saw. But don’t use a saw to try [to] do the job of a hammer.” A quick comment from Nate Eli didn’t ask me for a comment — rather rude of him, don’t you think? But since I’m editing this story, I figured I’d add a few quick thoughts rather than putting words in his mouth. Beyond the frequently misleading marketing, what bothers me about the AI “poll” hype is that as AI tools make statistical inference cheaper and/or better (note that these are not synonyms) that actually increases the comparative value of collecting original data. You might be able to train a model to make a reasonable estimate of what some hard-to-reach poll respondent would say — say, a young Black man who voted for Trump. (Such a person checks a number of boxes for a voter who is usually hard to reach in surveys.) Indeed, this is closely related to what models like the Silver Bulletin forecast already do. They essentially smooth out the kinks in noisy survey data by making inferences based on past voting patterns or national polls or surveys of other states. But you don’t actually know what these voters think unless you’re reaching them directly. If there’s a shift in opinion among this subgroup, you’re not going to detect it. So if I were running a campaign, I’d invest more in going the extra mile to find a representative sample of those voters. And then I’d hire some smart quants — or Claude? — to figure out the implications for campaign strategy based on proprietary data that my competitors didn’t have access to. -Nate Silver Are these models any good? If synthetic surveys are just a new type of model, the next obvious question is whether the models are at least accurate. The answer very much depends on who you ask. On one end of the spectrum, you have the maximalist argument that synthetic sampling is more accurate than actual polls. “It’s an incredibly challenging problem to go to someone and say ‘hey, we’re going to be more accurate at predicting human behavior than you, even when you talk to your customers directly’,” Koh recently told CNBC. In his view, synthetic sampling isn’t a saw to polling’s hammer, it’s “magic.” There’s certainly evidence that synthetic samples can replicate certain survey toplines. But if Aaru does have any examples of their approach outperforming the polls, they’re keeping those to themselves.5 Aaru’s 2024 election model, for example, had Kamala Harris leading in Michigan, Nevada, Pennsylvania, and Wisconsin on November 4th. And although they’ve since taken down their forecast page, they gave Harris a 50.5 percent chance of winning the race on November 2nd.6 After the election, Fink told Semafor he was happy enough with those results because they were “within margin of error,” a term that is completely meaningless when applied to a “sample” of AI agents. And of course, Aaru says their models have improved since 2024, so supposedly now they’d be more accurate than the polls? Still, their stronger argument is on cost: “We are significantly faster and cheaper than traditional polling, and still more accurate,” said Fink. The first two claims are undeniably true, but the third brings us to the opposite end of the spectrum. Both Jackson and Hagner are skeptical that these models are reliable for anything beyond replicating common survey toplines. “I just […] don’t think the machines are what we want when we’re looking for nuanced views. My example on this is people in Arizona and Nevada in 2024 who voted for Trump and voted for expanding abortion in their states on ballot initiatives,” said Jackson. Hagner identified another issue. Maybe the synthetic respondents, like sycophantic LLMs, are inhuman in one important way: they’re too nice. “The reports that have come through at the meetings that I’ve been at are that the early experiments on this, they cannot get respondents to be as racist or sexist or, frankly, as negative as human respondents,” he said. Academic research mostly agrees on this point. While there are some papers that show promising results when using LLMs to replicate polling data, most show that LLMs suffer from various quirks like producing too few “don’t know” responses and can seriously overpredict the favorability of politicians like Donald Trump and Kamala Harris. They also seem to struggle with too little variation between demographic subgroups, so the difference in predicted opinion between Democrats and Republicans, for example, is too small. When I asked Warner about these studies, his response to these papers was that just because academics can’t get synthetic sampling to work doesn’t mean that the technique doesn’t work in general. “Actually, the argument is, okay, yours does not [work]. That does not mean […] for this complex set of machinery, which uses a lot of investment, a lot of time, a lot of money, you can’t get it to work.” Cards on the table, I’m somewhat sympathetic to this argument because academics aren’t exactly great at making election forecasts. Usually, the people with skin in the game are the most accurate. Warner’s argument is that the approach Electric Twin takes — which includes, for example, making multiple predictions for each synthetic respondent using different models and prompts and subsequently averaging those to get a final prediction in a sort of ensemble forecast — produces better results than the simpler academic models. Warner shared a comparison between his method and the method from a recent academic paper with me, and Electric Twin was indeed able to get more accurate replication. But even still, he acknowledged that synthetic sampling “is not a crystal ball.” “If you asked me, do I think using other data sources will be more accurate than asking somebody who they will vote for, I would probably say no. But if you asked me ‘would your system be useful for our turnout modeling today?’ I would say yes.” For better or worse, it looks like the method is already getting more popular in the market research world. Most of the clients Aaru touts these days are businesses like EY and McDonald’s. And AI will probably begin to pop up in other parts of the political polling process. Pollsters are already using it to code open-ended survey responses, and some firms, like YouGov, are testing using LLMs to ask survey respondents questions. More worryingly, one danger to actual polls is that AI agents can be used to infiltrate online surveys. Most online polls use various checks to prevent that from happening, but there’s conflicting evidence on how effective those filters are and how prevalent AI agents currently are in online panels. If those agents ever become impossible to detect, it might spell the end of online polling, but the solution isn’t to replace all of your respondents with ChatGPT. Silver Bulletin is a reader-supported publication. To receive new posts and support our work, consider becoming a subscriber. Subscribe 1 That particular poll obviously doesn’t meet Silver Bulletin standards for aggregation. But we exclude all Public Sentiment Institute polls from our averages because we classify them as an amateur polling firm. 2 You could argue that Fink meant the next presidential election, but (a) I’m also confident we’ll still have real polls in 2028 and (b) in that case he should have asked an LLM to define “general election.” 3 Quick caveat: that’s reporting from a Democratic pollster. It’s possible that Republicans are more willing to use AI in political campaigns. 4 Indeed, Silver Bulletin does not include “polls” produced by MRP in our forecasts or averages, and we think it’s extremely misleading when their practitioners describe them in a way that suggests original data had been collected among a large number of states or Congressional districts. 5 A recent report from Aaru and EY did show two examples of a synthetic estimate being closer than a survey to a real-world benchmark — but I’d take those findings with a grain of salt because the report reads more like an ad and didn’t involve any sort of prediction being made ahead of time. 6 For comparison, our odds for Harris on the same day were 48.2 percent.
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