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‘Last Seen’: Apple TV Sets Premiere Date for Patrick Brammall Thriller
New series is coming to the streaming service in the fall.
Appleton area high school sports results for Tuesday, May 26
High school track and field, softball, baseball, soccer, golf and tennis teams were in action.
Apple working on iPhone anti-snatching feature that locks the device automatically
Apple is working on a new iPhone security feature that can automatically lock the device when it detects that it has been snatched from the user’s hand.
We're starting to see some PC makers respond to Apple's MacBook Neo
Sub-$600 laptops have existed for years, but consistently good ones remain rare.
Leaked foldable iPhone Ultra cases leave nothing to the imagination
Accessory manufacturers might be getting specifications for the foldable iPhone Ultra from Apple already.
Apple Seeds First iOS 26.6 and iPadOS 26.6 Betas to Developers
Apple today seeded the first betas of upcoming iOS 26.6 and iPadOS 26.6 updates to developers for testing purposes, with the software coming two weeks after Apple released iOS 26.5 and iPadOS 26.5. Registered developers can download the betas from the Settings app on the iPhone or iPad by going to the General section and selecting Software Update. With the debut of iOS 27 approaching in early June, Apple is wrapping up work on iOS 26.
Apple releases first iOS 26.6 beta for iPhone
Apple has released the first iOS 26.6 beta for developers. iOS 26.6 beta 1 arrives shortly after the official release...
iOS 27’s new Siri design will look like this, per report
Apple’s major Siri overhaul will be unveiled soon, and a new report reveals exactly what to expect from Siri’s new UI design.
Apple’s new MacBook Air M5 just dropped below Memorial Day pricing at $199 off
Apple just launched its newest MacBook Air back in March, and now the best MacBook and overall laptop we’ve tried is $199 off for the first time at Amazon.
Leaker Pushes Back on Rumors of Pro iPhone's Return to Titanium
The Pro iPhone models are unlikely to return to titanium in the near future due to the heat dissipation demands of local AI, according to a known Weibo leaker. The claim comes from the leaker known as "Fixed Focus Digital," and pushes back on an earlier report from "Instant Digital," who suggested Apple was weighing up the use of liquid metal or an improved titanium alloy as a longer-term replacement for aluminum iPhone frames.
Apple Watch glucose monitoring project gets encouraging update
Apple wants to bring noninvasive glucose monitoring to Apple Watch, and a new report indicates the project has hit a notable turning point.
Apple's M5 MacBook Air Hits New Low Price of $899.99
Amazon today has introduced a new record low price on the 512GB 13-inch M5 MacBook Air, available for $899.99, down from $1,099.00. This deal is available in all colors and as of writing only Amazon has the discount. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. This new price is about $50 cheaper when compared to past sales.
Apple To Release iOS 26.5.1 iPhone Update In Coming Days, Report Says
Apple iOS 26.5.1 is on its way, it seems, and is likely to land in a matter of days, while iOS 26.6 may hit first beta soon.
Area malls grapple with closures of former ‘anchors’
The shutdown this month of the Saks Fifth Avenue department store chain leaves a dozen retail landlords with hundreds of thousands of square feet to refill or repurpose, and has retail experts rethinking the traditional mall anchor store.
The New 2026 Apple iPad Air with M4 Chip Drops to a New All-Time Low Price During the Amazon Memorial Day Sale, $80 Less Than Buying It From the Apple Store
Save $80 off compared to buying it from the Apple Store.
The Virtual OS Museum lets you run Mac OS, A/UX, NeXTSTEP, more
If you’ve ever wondered what it felt like to use the many operating systems Apple (and NeXT) released over the past 40-plus years, The Virtual OS Museum has got you covered, and then some.
Apple To Quietly Steal Samsung’s Galaxy S26 Ultra Privacy Display Trick For The M6 Pro & M6 Max MacBook Pro, Three Years Ahead Of Schedule
Apple might adopt Samsung's OLED panels as well as the Galaxy S26 Ultra's Privacy Display tech for its M6 Pro and M6 Max MacBook Pro.
Apple says U.S. is refusing to produce federal agency documents in DOJ antitrust case
Apple is asking a federal judge to force the U.S. government to turn over documents from 14 federal agencies that it says could support its defense in the DOJ’s antitrust case.
Memorial Day Apple deals: M5 MacBook Air, AirPods Pro on sale
The final day of the MDW delivered an unexpected deal on a new MacBook, and we don't know how long it will last.
Here Are The 11 Best Laptop and Desktop to Grab Deals Before Memorial Day Is Over
The three-day weekend comes to an end tonight, so snag one of these top-rated PCs from Apple, Dell, Lenovo, and our other favorite brands at discounts of up to $600 while you can.
Apple To Release iOS 26.5.1 iPhone Update In Coming Days, Report Says
Apple iOS 26.5.1 is on its way, it seems, and is likely to land in a matter of days, while iOS 26.6 may hit first beta soon.
All of the best Apple Memorial Day deals 9to5Mac
The clock is now ticking with less than 24 hours remaining in the Amazon 2026 Memorial Day sale alongside sale events...
Sorry, Apple: Samsung’s Fainting Detection Is a Game Changer
I might just have to consign my Apple Watch to the great tech junkyard in the sky.
iPhone 18 Pro: Leaked video, case images reveal new color variants of Apple's 2026 flagships
New leaked case images and a hands-on video have just revealed the anticipated color variants of the iPhone 18 Pro series, including the standout "Dark Cherry" shade, and hint at the familiar design of the iPhone 17 Pro series.
‘Galaxy Z Fold 8 Ultra’ leaks, but it’s probably not for the foldable you thought
One of Samsung’s upcoming foldable phones seems to exist mainly as a counter to Apple’s rumored “iPhone Ultra” and, with...
Jewish Democrats grapple with a changing party and Israel’s entrenched leadership
Speakers at a conference blame Israeli leader Benjamin Netanyahu for alienating Democrats and say there’s room to criticize his government without turning on the nation.
Yujiro Hanma revealed as the final challenger of Tekken 8 Season 3
Yujiro Hanma from the manga Grappler Baki has been revealed as the final Tekken 8 Season 3 challenger. He's due to be released in early 2027.The first issue of Grappler Baki was released back in September 1991. Indeed ...
New iOS 27 Rumors Include Revamped AirPods Settings Menu and More
Apple is set to unveil iOS 27 next month ahead of a September release. The update is expected to include a dedicated Siri app, expanded Apple Intelligence capabilities in apps like Wallet, Safari, and Shortcuts, an upgraded keyboard with improved autocorrect, the ability to use Apple Maps via satellite connection, and more. In his Power On newsletter today, Bloomberg's Mark Gurman revealed four additional iOS 27 changes related to AirPods, Genmoji, AirPlay, and Siri.
Report: watchOS 27 to improve heart-rate tracking; AI health coach may not debut at launch
For the better part of a year, we’ve been hearing about Project Mulberry: Apple’s AI-powered health coach. Back in February,...
Apple’s latest MacBook Air is $200 off in both sizes for Memorial Day
It’s an investment that will last for years to come.
iOS 27 could offer native integration with Google Cast and other streaming protocols
In response to the European Union’s Digital Markets Act (DMA), Apple is reportedly working on the ability to replace AirPlay...
Report: iOS 27 to revamp the AirPods settings UI
While a dedicated ‘AirPods’ app does not seem to be on the cards, Bloomberg’s Mark Gurman reports that Apple is...
Apple’s Watch and Health Efforts Need Reboot to Rival New Wearables
Also: iOS 27 AirPods, Genmoji and AirPlay details.
Apple’s Watch and Health Efforts Need Reboot to Rival New Wearables
Also: iOS 27 AirPods, Genmoji and AirPlay details.
Apple AirPods, MacBooks, iPads and AirTags are now on sale for Memorial Day
Apple products like AirPods, iPads and MacBooks are already on sale ahead of Memorial Day weekend.
College sports have a cash problem. Guns N’ Roses, Savannah Bananas could be part of the solution
University athletics departments are searching everywhere for additional money — from stadiums to trophy cases to sponsorships — as they grapple with rising costs.
Alleged iPhone XX renders reveal first look at all-screen iPhone X successor; major design changes tipped
Apple’s highly anticipated 2027 anniversary iPhone, referred to as the iPhone XX (or iPhone 20) is rumored to feature a radical quad-curved display and next-gen under-display Face ID technology. Emerging reports from the supply chain suggest a total design overhaul, including potential capacitive buttons and improved HDR image sensors, as Apple prepares to celebrate two decades of the iPhone.
Apple registers new 'gen AI' subdomain ahead of next month's WWDC keynote
Apple has just registered a new subdomain record ahead of WWDC: genai.apple.com. All signs point to WWDC 2026 being Apple’s...
Apple Preparing New 'Gen AI' Website Ahead of WWDC
Apple is readying the subdomain genai.apple.com, according to MacRumors contributor Aaron Perris, but it does not yet lead to a live web page. This comes a few weeks ahead of Apple's annual developers conference WWDC, where the company has promised to announce "AI advancements" across its software platforms. Apple's website already has an Apple Intelligence page, so it is unclear what the company's plans are for genai.apple.com at this time.
These special phone and app features can help protect you from spyware
Apple, Meta, and Google offer special security modes that provide your devices more secure against targeted spyware attacks. Here are how those modes work, what they do, and how to switch them on.
Review: Best hot dog brand for a Memorial Day cookout
Applegate's organic hot dogs had the best savory flavor and snap, making it my choice for Memorial Day cookouts.
Appleton area high school sports results for Friday, May 22
High school baseball, softball and soccer teams were in action.
Unannounced Apple headphones revealed in FCC documents
A new filing in the FCC database has revealed an unannounced Apple-made Bluetooth headphone. Here are the details.
iOS 26.5.1 Update for iPhones is Coming Soon
Apple's software engineers are testing iOS 26.5.1, according to the MacRumors visitor logs, which have been a reliable indicator of upcoming iOS versions. iOS 26.5.1 will almost certainly be a minor update that fixes bugs and/or security vulnerabilities, and it will likely be released by the end of next week. The logs show that Apple has ramped up testing of iOS 26.6 as well, with a first beta of that update likely to be released at some point in June.
Apple Could Reverse Controversial Clear Case Design With iPhone 18 Pro
Images of third-party clear cases for the iPhone 18, iPhone 18 Pro, and iPhone 18 Pro Max suggest there is a chance Apple may revert back to a more familiar MagSafe ring design, and away from the controversial opaque white panel introduced on last year's iPhone 17 Pro cases. The images have been circulating on Chinese social media and were spotted by MyDrivers.
Steve Wozniak says he didn’t cofound Apple to ‘make money’—he only did it because he was rejected by HP 5 times, and for years his pay was just $50
While he could’ve been a trillionaire today, Apple cofounder Steve Wozniak sold his stake early: “I didn’t want to be near money, because it could corrupt your values.”
Apple AirPods, MacBooks, iPads and AirTags are now on sale for Memorial Day
Apple products like AirPods, iPads and MacBooks are already on sale ahead of Memorial Day weekend.
Auditor warns El Paso ISD health insurance fund is $19 million short amid deficit
As the El Paso Independent School District grapples with a $52 million budget deficit, it also has another problem.During the
Local business leaders grapple with the utility of AI
In Silicon Valley, the epicenter of artificial intelligence, local businesses’ usage of the technology varies widely. One business leader who uses AI heavily says it has saved her ten hours of work week while other business owners said it's not as relevant to work in the physical world.
iPhone 19 Pro prototypes are being tested with quad-curved screens, new rumor says
Expect Chinese Android smartphone makers to go back to curved screens too. Apple's iPhone 19 Pro and iPhone 19 Pro Max prototypes are currently undergoing...
Apple's Steve Wozniak cheered for AI joke during graduation speech
Apple cofounder Steve Wozniak's speech about AI at Grand Valley University earlier this month got a laugh and applause from graduates.
Galaxy Z Fold 8 Is Proof Samsung Has Lost The Foldable Smartphone Battle Against Apple Before The iPhone Fold’s Arrival
The direction that Samsung is taking with the Galaxy Z Fold 8 is strong evidence that Apple’s iPhone Fold has won the foldable smartphone battle
Apple Watch and AirPods health features get major new global expansions
Apple has announced noteworthy global expansions for some of its latest health features for Apple Watch and AirPods. Here are the details.
Introducing Shortcuts Playground: Create Apple Shortcuts with Claude Code or Codex
Today, I’m pleased to introduce something I’ve been working on for the past six months: Shortcuts Playground, a plugin for Claude Code and Codex that can create any shortcut for Apple’s Shortcuts app using natural language. With Shortcuts Playground, you can simply prompt Claude Code or Codex with a sentence requesting a shortcut of any
Apple to Broadcast MLS Match Shot Entirely on iPhone 17 Pro
Apple TV on May 27 will present a special live MLS match captured exclusively on iPhone 17 Pro, the first time the device will be used to shoot the entirety of a major professional live sporting event broadcast.
Apple's 15-Inch M5 MacBook Air Sees Biggest Price Cut Yet at $199 Off
Amazon has sweetened its deal on the 512GB 15-inch M5 MacBook Air today, dropping the price of the notebook down to $1,099.99, from $1,299.00. This is a new record low price on the 15-inch M5 MacBook Air, and it's available in three colors. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
Appleton area high school sports results for Wednesday, May 20
Kimberly, Brillion win conference golf tournament championships.
Appleton area high school sports results for Wednesday, May 20
Kimberly, Brillion win conference golf tournament championships.
Apple TV to air first major live pro sports event shot on iPhone 17 Pro
On May 23, Apple TV presents a special MLS match captured on iPhone 17 Pro — a first for a major professional live sports event.
Apple TV to air first major live pro sports event shot on iPhone 17 Pro
On May 23, Apple TV presents a special MLS match captured on iPhone 17 Pro — a first for a major professional live sports event.
iPhone 19 Pro Prototype in Testing Allegedly Has Quad-Curved Display
Apple is testing an iPhone 19 Pro with a display that curves around all four edges of the device, a leaker out of China has claimed. According to Weibo-based Digital Chat Station, the 2027-generation Pro device, currently at the evaluation stage, has a hole-punch cutout in the display for the front-facing camera, but Face ID is completely hidden under the panel.
MacBook Pro OLED Display Production Clears Key Hurdle
Apple's first OLED MacBook Pro models have cleared a major manufacturing hurdle, with panel supplier Samsung Display having reportedly achieved yields above 90 percent on its Gen 8.6 OLED production line. According to Korean publication The Elec, some individual process stages are now reaching yields as high as 95 percent, a level that the display industry considers "golden yield" territory for stable mass production.
Chris Fleming's Cameo On 'Widow's Bay' Is The Best TV Moment Of 2026
A Knight of the Seven Kingdoms had the Trial of Seven. The Pitt had Robby and Baby Jane Doe. Widow’s Bay has a shaman.We are now five episodes into the first season of the Apple TV+ horror/comedy seri...
ACSI: Samsung edges out Apple in cell phone satisfaction, Apple Watch ties at the top
ACSI has published this year’s Telecommunications, Cell Phone, and Smartwatch Study, and Apple’s results are a bit of a mixed bag.
Live entertainment this weekend at Amberg Pub
IRON MOUNTAIN — The Amberg Pub in Amberg, Wis., will feature full weekend of entertainment. On Friday, musician Rocky will play from 7 to 11 p.m. The local band, Next Myle will perform a variety of music from 6 to 10 p.m. On Sunday, the Curious Crow of Appleton, Wis., will offer a variety rock […]
Eddy Cue named 2026 Cannes Lions Entertainment Person of the Year
Eddy Cue has been chosen as this year’s recipient of the Entertainment Person of the Year Award, which will be presented next month at the Cannes Lions festival.
Kansas City has bought more than 4,500 MacBook Neos for its students
The newly “all-Apple district” will replace 30,000 Windows and Chromebook devices across its public schools.
MAD: Apple's Cue Is Cannes Lions' Entertainment Person Of The Year
Created in 2019 (Lorne Michaels was the first recipient) the award recognizes the important role that entertainment plays in the marketing and communications landscape, according to the organization.
iOS 27's New AI Voice Control Feature Hints at Major Siri Upgrade Coming Soon
Every May, Apple previews new accessibility features coming to devices like the iPhone, iPad, and Mac. The announcement typically occurs a few days before Global Accessibility Awareness Day, and it offers a glimpse into what will be included in the next major releases of Apple's software platforms, such as iOS, iPadOS, and macOS. This year, one of the new capabilities shown off by Apple is natural language support for the Voice Control feature on the iPhone and iPad.
Apple Executive Eddy Cue Named Cannes Lions Entertainment Person Year
The veteran Apple executive will accept the honor in Cannes next month and deliver a keynote address alongside producer Jerry Bruckheimer.
Samsung Overtakes Apple for Top Smartphone Customer Satisfaction
Samsung has edged past Apple for the top spot in customer satisfaction for cell phones, according to the American Customer Satisfaction Index's 2026 Telecommunications, Cell Phone, and Smartwatch Study, published this week. Samsung scores 81 in the ACSI's cell phone rankings while Apple posts 80, breaking last year's tie between the two companies for satisfaction leadership.
Apple's Eddy Cue Is Cannes Lions 2026 Entertainment Person of the Year
Under his leadership, Apple TV has emerged as a crown jewel for the company.
Google I/O 2026 had nothing to say and said it badly ahead of Apple's WWDC
Google I/O is always like a little amateur dramatics show, but this year the company could have boasted about making Apple rely on its Gemini. It just totally failed to do so.
Apple's Eddy Named Cannes Lions' Entertainment Person Of The Year
Apple's Eddy Cue will be named Entertainment Person of the Year at Cannes Lions next month.
Apple’s Eddy Cue to Receive Entertainment Person of the Year Honor at Cannes Lions Festival
IMDb, the world's most popular and authoritative source for movie, TV and celebrity content.
Eddy Cue Honored as Entertainment Person of the Year at Cannes Lions
Apple's Eddy Cue will be honored as Entertainment Person of the Year at next month's Cannes Lions festival in a nod to Apple's growth in TV and film.
Apple’s Eddy Cue to Receive Entertainment Person of the Year Honor at Cannes Lions Festival
Apple’s Eddy Cue will be honored next month at Cannes Lions with the festival’s Entertainment Person of the Year Award. The nod comes as recognition for Cue’s role in steering the tech giant’s enterta...
Green Bay area high school sports results for Tuesday, May 19
High school softball, baseball, soccer, track and field, golf and tennis teams were in action.
Appleton area high school sports results for Tuesday, May 19
High school baseball, softball, soccer and golf teams were in action.
Android 17’s ‘Continue On’ will let you move tasks between devices, like Apple’s Handoff
Google is setting the stage for Android’s version of Apple Handoff, with the new “Continue On” feature in Android 17...
Apple TV Books a Summer Vacation at ‘Camp Snoopy’ & More
The Beagle Scouts have a new mission.
Apple TV Books a Summer Vacation at ‘Camp Snoopy’ & More
The Beagle Scouts have a new mission.
Where to watch 'Apple Music Live: Lady Gaga MAYHEM Requiem'
How to watch Lady Gaga's 'MAYHEM Requiem' live on Apple Music.
Fortnite Returns to the App Store Worldwide as Epic Signals 'Final Battle' With Apple
Fortnite is back on the App Store in every country except Australia, Epic Games announced today, as the company declared it is entering the "final battle" of its long-running legal dispute with Apple. Epic said the decision to push Fortnite back onto iOS globally was prompted by Apple's own words to the U.S.
Apple announces return of popular MagSafe iPhone stand and grip
Apple today unveiled a suite of new accessibility features coming with iOS 27, visionOS 27, and more later this year....
"We see this as the beginning of the end of the Apple Tax worldwide" - Fortnite returns to the App Store globally as Epic prepares for "the final battle"
Epic gains the upper hand in its long-running battle with Apple over App Store costs. Fortnite returns to iOS worldwide (excl. Australia) as a result.
Appleton area high school sports results for Monday, May 18
High school softball, baseball, track and field, and golf teams were in action.
Appleton mayor issues proclamation for 'period poverty' and menstrual health awareness
The mayor of Appleton is shining a spotlight on menstrual health equity and the importance of making sure everyone has access to period products.
Whoa! Netflix is Sending Narnia Heading to Theaters...What This Means for the Future of Film
(Welcome to the “Most Important Story of the Week”, my bi-weekly strategy column analyzing the most important (but often not buzziest) news story of the last two weeks. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. Please subscribe.) Here’s a funny thing about the debate over whether streamers should release their movies in theaters first: Both sides think the other side represents the “conventional wisdom”. If you’ve been reading me for any amount of time, or even just scanned my front page, you know I think movies make more money by having a robust theatrical window compared to going straight-to-streaming. I’ve published thousands of words on this topic. And for years, I felt like I was standing up to a wave of opposition. See, while the “put your films in theaters to make money” take was obvious at any point before 2019, post-streaming revolution, most of the trendy thinkers took the opposite point of view. Big names argued that Netflix putting their film straight-to-streaming (“S-to-S” from here on out) actually made more money. Netflix was “disrupting” theaters, just as they disrupted Blockbuster Video, and since innovation is always good, this too was a great idea. This thinking then leaked into the mainstream business outlets like the Wall Street Journal and Bloomberg. I read many articles whose take boiled down to “Netflix makes tons of money from S-to-S releases” and “theaters were in structural decline” anyways. Covid-19 shutting down theaters and the 2023 strikes shutting down film production seemingly justified this point of view, as the box office struggled to return to 2017-2019 heights. Yet I’ve also read folks arguing the opposite point: the conventional wisdom says to put films in theaters! From some writers’ points of view, “everyone” actually agrees/agreed with my “send your films to theaters” take—especially the stodgy traditional studios—and folks still didn’t understand Netflix’s genius. I feel like, for the last two years, many people have argued this point as if it’s conventional wisdom. You know what? I may have been wrong. At this point, the “S-to-S strategy makes money” might be the minority viewpoint. Especially with the news this month that Netflix will put at least one film—Greta Gerwig’s Narnia film The Magician’s Nephew—in theaters in 2027 for a full 49-day run is big news. So that’s the story of the week, but I’ll also explain why they’re making this move now and why Netflix may not completely embrace theaters, along with other topics, like how I don’t buy Disney’s “super app” strategy, the latest good news out of the unions, my take on the latest attacks against free speech, and a whole lot more. Let’s get started. Subscribe Most Important Story of the Week - Netflix Goes to Theaters! Listen, I promise not to victory lap too hard today. As I just wrote, I’ve argued against sending films straight-to-streaming for—checks calendar—eight years now. Since 2018. Yikes. That’s a long time. And for years, others painted my thinking as “conventional” in that I was standing up for the status quo against trendy, cool disruption. And that’s not cool! But math is math, and I never could make the S-to-S numbers work. The only thing that ever enabled that model was Wall Street’s brief exuberance for it. It seems like the heads of Netflix now agree with me. (There were always rumors that former head of film for Netflix Scott Stuber argued internally for theatrical releases as well.) As they announced: “The Magician’s Nephew_—the first film in a Narnia series of films—will open on 12-Feb-2027, with a 49 day theatrical exclusive run.”_ I’m a little surprised at how little coverage this big change actually got. Credit to Bloomberg for leading with it and Matt Belloni’s The Town for highlighting it with the provocatively titled podcast “Hell Hath Frozen Over”. But after that? Instead of getting as much coverage as, say, the FCC’s latest egregious crackdown on free speech, this news story got crickets. But it’s massively more important for the future business of entertainment. So let’s start with the obvious question… Why Put Your Movies in Theaters? So…why should Netflix put (some!) of their movies in theaters? Well, I’ve already written that in a very, very, very long article from 2022: [ ](https://entertainment.substack.com/p/the-data-is-in-theatrical-films-massively) [ The Data Is In: Theatrical Films Massively Outperform Straight-To-Streaming Films ](https://entertainment.substack.com/p/the-data-is-in-theatrical-films-massively) Entertainment Strategy Guy · April 5, 2023 [ Read full story ](https://entertainment.substack.com/p/the-data-is-in-theatrical-films-massively) To summarize, theatrical runs make much more money, especially blockbusters, because they earn more money per viewing,1 and that helps boost home entertainment sales. Theatrical films also perform as well or better than the streaming-only films. Now, partially this is driven by increased marketing for said films, but said marketing ultimately boosts the awareness of the movies and drives improved streaming and library performance as well. Again, I’ve made this case after reviewing the economic models and streaming data for years. Just last week, Emily Horgan also made the case for kids films! Yes, it is probably conventional wisdom, but that’s also because it’s true! I’d also argue we’ve seen a lot of data in the various studios’ behavior. As I’ve noted before, the more a studio needs to make money, the likelier they are to put films in theaters. As such, Disney, Universal, Warner Bros., Paramount and Sony all send their major films to theaters. Even if they once made a big S-to-S push (*cough* Disney *cough*), they’ve since relented and returned to theaters. The tech companies don’t need to make money, per se, so it took them years to embrace theaters. Apple doesn’t need to make money because it doesn’t disclose their (likely) Quibi-sized losses each year. (They fear bad press more than losing money.) Amazon announced two years ago that they planned to make Amazon-MGM Studios/Prime Video profitable on its own, and guess what? Now they’re putting films in theaters. That leaves Netflix. They’re in between the “no need to make money at all” and the “desperately need to make money to offset linear TV declines”, so they had less pressure to put some films in theaters. Plus, for years, they were the sexy disruptor, and Wall Street rewarded them for that. (Honestly, they still do.) Yet, even Netflix likely saw the money they were leaving on the table (I’ve estimated it at an easy billion dollars before) so they changed their course. I heard one pundit argue that, because Netflix already makes so much money, they don’t need to make more money, which sort of goes against everything I’ve ever learned about business and economics. Again, to be super-nuanced, sending “films to theaters” does not mean EVERY film. TV movies have been a thing for decades. Lifetime films, Hallmark holiday films, Disney Channel Original Movies, and so on, don’t need theatrical runs. But films above a certain budget level (say $25 to 50 million) almost certainly need theaters to maximize their revenue. The Scenarios (with a Dose of Skepticism) Now time for some skepticism: it won’t surprise me at all if Netflix re-changes course. Specifically, Netflix announced that their Narnia film will go to theaters. And I’d bet anything we see KPop Demon Hunters 2: The Huntering2 also goes to theaters, cause it’s the surest hit outside of a Disney animated sequel right now. But how much does Netflix truly commit to theaters? They’ve already tried to emphasize that this is a one-off move. I see three broad scenarios:
The aluminum iPhone 17 Pro dents easily, so Apple has another replacement in mind
Aluminum didn't really work out for the iPhone 17, so Apple is heading back to the drawing board.
Apple Readies AI Writing Help, App Shortcuts and Wallpapers for iOS 27
Apple Inc. is preparing a wave of artificial intelligence features for its next iPhone and iPad operating systems, including a grammar checker and new shortcut options, part of an effort to narrow the gap with capabilities available on rival devices.
Apple Announces WWDC 2026 Schedule, Sends Media Invites
Apple today provided a schedule for its 2026 Worldwide Developers Conference, which starts on June 8 and ends on June 12. Apple also sent out invites to members of the media who have been invited to attend an in-person keynote viewing at Apple Park. Both the invites and schedule confirm that the keynote will begin at the standard time, 10:00 a.m. Pacific Time or 1:00 p.m Eastern Time.
Apple might replace aluminum with titanium in future iPhones again, per leak
iPhone 17 Pro switched from titanium to an aluminum-based design, but Apple might be exploring an ‘improved’ titanium for future iPhones.
Apple sends invites for WWDC26 keynote, unveils schedule
Apple is officially inviting members of the press to WWDC 2026 today. WWDC will kick off on June 8, with...
Problematic hinge could delay the iPhone Fold
A new rumor claims that the iPhone Fold's reported testing delays are because of significant issues with the hinge that could prevent Apple from launching it in 2026.
Apple Watch Ultra 4 Could Get Redesign and Blood Pressure Monitoring
The Apple Watch Ultra 4 could feature a complete redesign and blood pressure monitoring, according to DigiTimes. Apple will apparently add a new high blood pressure notification feature to the Apple Watch that uses the optical heart-rate sensor on the back of the device to analyze how blood vessels respond to each heartbeat, sending alerts when an abnormal pattern is detected. The feature is said to be under FDA review.