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NCAA's new international rules put Wisconsin's season in jeopardy
The NCAA is pushing a new rule that would end Greg Gard's recruiting strategy in Madison as we know it.
Semiconductor decoupling. Powell's politics. Industrializing Ogaden. Free trade and the Magna Carta.
Thank you for opening your Chartbook email. Feliks Topolski, 1907-1989 8th Army’s Front, Italy 1944 Semiconductor decoupling Source: FT One thing that Jerome Powell deeply understood is that chairing the Fed under current conditions is a deeply political job. “Powell has successes and mistakes to his name. But he stands out as having thought more carefully about the Fed’s democratic legitimacy than any chair since Paul Volcker,” said Paul Tucker, a former deputy governor at the Bank of England, referring to the Fed chair who successfully fought the great inflation of the 1970s and early 1980s. … While Powell was at the Treasury in the early 1990s, he watched Alan Greenspan build relationships within the government. That convinced Powell he needed to follow the former Fed chair’s lead and spend more time in Congress than his predecessors Yellen and Bernanke. “The accountability for the Fed runs through Congress,” said Claudia Sahm, a former Fed official who is now chief economist at New Century Advisors. “That’s not just about having people on speed dial — it’s answering questions, explaining policy and getting feedback.” Source: FT Ethiopia’s PM Abiy and Nigerian business tycoon, with Chinese engineering, are driving industrialization in Ogaden/Somali region of Ethiopia. - Michael Masri’s reporting for Africa Report if fascinating. Ethiopia has launched a cluster of large industrial schemes in the Somali region, laying foundation stones for a urea plant and an oil refinery in Gode while opening the first two phases of the Ogaden LNG project. Abiy Ahmed framed the push as part of a broader strategy to link energy, agriculture and industry. “These projects embody more than industrial growth,” he said. “They represent our shared responsibility to harness opportunities, strengthen co-operation and promote peace.” The Gode urea plant, backed by Dangote Group and Ethiopian Investment Holdings (EIH), is designed for 3m tonnes a year. Dangote owns 60%, while EIH holds 40%. Officials say Dangote’s equity totals about $2.5bn, while the state provides land and implementation oversight. Gas from the Calub fields will be piped 108km to the site. Construction is slated for 40 months, with operations targeted for 2028. Ethiopia imports most of its fertiliser, spending more than $1.2bn a year for 1.5m–2m tonnes. Usage was roughly 1.7m tonnes in 2023, almost half of it urea, and demand for 2024–25 is put above 2.4m tonnes. If delivered on time, the Gode plant could cover domestic needs and allow exports to neighbours. Brook Taye, chief executive of EIH, called the venture “a significant milestone in the journey toward industrial self-sufficiency”. Dangote told the groundbreaking crowd that the complex would be integrated with gas supply and a polypropylene unit to support local inputs. He pointed to Ethiopia’s Grand Ethiopian Renaissance Dam (GERD), with a capacity of more than 5,000MW, and noted his group’s cement operations and expansion plans. The Gode refinery is being developed by Golden Concord Group of China. It is designed to process 3.5m tonnes a year of crude and condensate from the Hilala field, with associated storage. Backers say it will ease foreign-exchange pressure from fuel imports and anchor further industrial activity, including a proposed steel smelting site in Dire Dawa. GCL’s chair, Zhu Gongshan, cast the project as “a key step in Ethiopia’s path to energy sovereignty”, underscoring the Beijing–Addis ties. Financing details are still being finalised, but the refinery is central to the government’s energy-security narrative. Source: The Africa Report Dangote’s Ethiopian vision: Dangote began with cement. His crown jewel, Dangote Cement, dominates Nigeria’s market and has 10 operations in other nations in Africa. The formula has been consistent: identify sectors with chronic shortages – cement, fertiliser, sugar – commit massive local investments, and scale up to serve regional demand. Ethiopia was a natural extension of that model. In 2015, Dangote launched the Mugher Cement Plant outside Addis Ababa at a cost of $600m, with an annual capacity of 2.5 million tonnes. The investment gave him a firm foothold in one of Africa’s fastest-growing construction markets. But success came with risks. In May 2018, violent unrest led to the killing of Dangote’s country manager and temporary shutdowns at Mugher. While other investors might have retreated, Dangote doubled down. Today, he is preparing to spend $400m to expand Mugher’s capacity to 5 million tonnes, alongside a new grinding unit near Addis Ababa. Cement is just one market Dangote is targeting. Ethiopia’s enormous state-controlled sugar industry, long plagued by inefficiency and debt, has struggled for years to reform. Its Omo Kuraz Sugar Development Project, touted as one of the continent’s largest initiatives, continues to face delays and mismanagement. … The most ambitious venture of all is the planned fertiliser production complex in Gode, Somali region. Publicised on 28 August 2025, the Dangote Group and Ethiopian Investment Holdings (EIH) deal plans one of the world’s largest single-site urea manufacturing plants. The project costs an estimated $2.5bn and has an estimated capacity of 3 million metric tonnes annually, a rate that would not only render Ethiopia independent, but even a net exporter of fertiliser. EIH, the state wealth fund of Ethiopia, will hold 40%, while 60% is held by Dangote Group. … For Dangote, Ethiopia is a trifecta: Cement demand is projected to grow by 10% annually, its sugar consumption is growing with rapid urbanisation, and fertiliser demand is all but insatiable, given that farming supports the livelihood of 70% of Ethiopians. Source: The Africa Report The stakes for Abiy are high: For Addis Ababa, the $4bn fertiliser project in Ethiopia’s Somali region is no longer simply a manufacturing investment. It is increasingly being framed as a strategic state project tied to food sovereignty, import substitution and the government’s broader attempt to build economic resilience under mounting fiscal pressure. “Becoming self-sufficient in food is our main agenda,” Abiy says during the visit. “Land is needed; we have it. Water is needed; we have it. Human resources are needed; we have it.” The scale is enormous even by African industrial standards. Once operational, the plant is expected to produce three million metric tonnes of urea annually, potentially making it one of the continent’s largest fertiliser complexes. Ethiopian officials say the project now includes a 110km gas pipeline, a 120MW power plant, a polypropylene packaging facility and a two-million-tonne NPK blending plant. For a government grappling with chronic foreign exchange shortages, ballooning import bills and pressure on agricultural productivity, the numbers matter politically as much as they do economically. The decision to anchor the project in Gode is deliberate. Long viewed as peripheral to Ethiopia’s industrial economy, the Somali region is now being repositioned by the federal government as a future irrigation and agro-industrial corridor. Officials argue that the area’s vast land reserves and access to water could eventually support large-scale commercial farming capable of reshaping Ethiopia’s food economy. The government is simultaneously building housing infrastructure for about 5,000 residents near the plant, while officials project broader industrial expansion along the corridor. Abiy goes further, comparing the long-term revenue potential of the Gode development zone with Ethiopia’s flagship state enterprise. “The investments we are making in this Gode area, combined, will generate high revenue for Ethiopia, at par with Ethiopian Airlines,” he says. Source: The Africa Report Feliks Topolski 1907-1982 Topolski’s Chronicle, ‘Nazi Revival’, Vol. 8, Is. 1-2, 1960 HEY READERS, THANK YOU for opening the Chartbook email. I hope it brightens your day. I enjoy putting out the newsletter, but tbh, what keeps this flow going is the generosity of those readers who clicked the subscription button. Photo by Jakub Dziubak on Unsplash If you are persuaded to click, please consider the annual subscription of $50. It is both better value for you and a much better deal for me, as it involves only one credit card charge. Why feed the payments companies if we don’t have to. Subscribe Grim vision of drone warfare by Sylvie Kaufmann For contributing subscribers only. Subscribe The state of the art in Colbert-studies. Jean-Baptiste Colbert was Louis XIV chief minister from 1661 to 1683 and traditionally seen as an architect of absolutism and mercantilism. Alexander Hamilton later cited him as an inspiration in 1782. Now his legacy is disputed. Daniel Dessert, the chief critic, sees Colbert as the orchestrator not so much of an absolutist state as of an elite cabal. Would be great to have a good English-language review of this important debate. Source: lhistoire Didn’t know that the Magna Carta included free trade provisions Fighting for the right to the beach in Oregon in 1967: Source: Research Gate RAF Station – British and Polish Flags, c. 1940-45, The Ingram Collection Feliks Topolski, 1907-1989 ink and wash If you’ve scrolled this far, you know you want to click: Subscribe
Michigan housing gap tightens for workers and businesses statewide
Michigan faces a severe housing shortage driving up costs, limiting growth and squeezing workers, as leaders push faster building and policy reforms.
LPD officials push for changes to local mental health crisis response
Laredo Police Department officials addressed gaps in local mental health response, lack of funding and the strain on officers during a Rotary Club meeting.
Democrats push back on arts funding cuts during Orlando Fringe, budget talks
Democrats spoke at "The State of Arts in F%king Florida" panel at the Orlando Fringe.
We left California for Texas. It wasn't worth it, so we're moving back.
Guadalupe Galindo-Nevarez and her family moved from California to Texas for a fresh start, but high heat and property taxes pushed them to leave.
Rubio Says U.S.-India Ties Are Strong, Despite Fury Over Trump’s Actions
In New Delhi, Secretary of State Marco Rubio tried to explain why President Trump has pushed aggressive trade and immigration policies affecting India and Indians in the United States.
Documentary to spotlight IndyCar chief starter
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RFK Jr.’s Push to Curb Antidepressants Has Shaken Psychiatry
An annual psychiatric meeting was abuzz over Robert F. Kennedy Jr.’s call to rein in the use of depression medications. Some fear it will drive patients away from care.
Friday the 13th's Game May Be Gone, But Jason Voorhees Is Back in Dead by Daylight
You're all doomed
Aaron Rodgers admits early 'battle' with Mike McCarthy
Aaron Rodgers revealed push-back as Mike McCarthy’s Steelers offense continues taking shape.
'X-Files' Episode 'Pusher' Ranked Among Top 10 Best Episodes by Entertainment Weekly
Gilligan thought the episode was his best work at the time.
After Destiny 2’s Closure, PlayStation’s Live Service Push Is Officially In Shambles
Destiny 2 is shutting down and Sony has nothing to replace it, relying mainly on a single first-party game going forward for its live-service push, Marathon.
Prayers push politics aside for Hawaii family members
Prayers poured in for the family of Tulsi Gabbard on Friday after the former Hawaii political office holder announced her resignation as director of national intelligence in Washington, D.C., to support her husband battling bone cancer.
‘Senators are not happy’: How Trump pushed the GOP to the breaking point this week
President Donald Trump’s relationship with Senate Republicans has hit a new low after a revolt over his $1.8 billion “anti-weaponization” fund surfaced deep divisions over the direction of the party and its priorities.
As Communities Warn of Health Risks, New York Will Weaken Its Landmark Climate Law
Gov. Kathy Hochul has announced revisions to the state’s greenhouse gas emissions targets that will push off its 2030 deadline. Organizers believe residents are already suffering.
Hayden Panettiere finally told her story in a new memoir. Then her mother, her ex and the internet weighed in.
Panettiere's new memoir has caused a stir — and she's pushing back against the fiery reactions and speculation.
Pushed to the limit, Republicans show rare defiance to Trump's demands
President Donald Trump’s political revenge tour met its potential match this week as angry, upset Republican senators, pushed to a breaking point by his seemingly insatiable and outlandish demands — particularly a $1.776 billion fund for Jan. 6 rioters and others he believes were wrongly prosecuted — did the unthinkable.
Families push WA to open a dormant mental health facility
The $42 million campus in Vancouver was supposed to serve 48 patients, but hasn't been able to open.
Nobody Is Doing PS5 Updates Like Crimson Desert Dev Pearl Abyss
Update 1.08 available to download now on PS5
Pushed to the Limit, Republicans Show Rare Defiance to Trump's Demands
WASHINGTON (AP) — The day arrived when the Senate just said, No. President Donald Trump’s political revenge tour met its potential match this week as angry, upset Republican senators, pushed to a breaking point by his seemingly insatiable and outlandish demands — particularly a $1.776 billion fund
Employer health spending is still going up
Business leaders could be the most potent market and political force to push back on rising health costs.
Report: Brighton pushing to sign defender in £11m deal
Brighton Target Costinha as Right Back Search IntensifiesBrighton & Hove Albion are advancing talks to sign Olympiacos right back Costinha, with The Athletic reporting that discussions are centred on ...
Sister of Cuban military business leader arrested in US
The U.S. arrested Adys Lastres Morera, sister of a Cuban military business leader, for allegedly aiding Havana’s communist regime. It comes as Trump pushes toward a Cuba end-game.
Trump champions bid to nix clock changes by adopting permanent daylight saving time
President Donald Trump is speaking out in support of a congressional push to make daylight saving time permanent, an effort that is actually bipartisan.
Don't worry, GTA 6 is still planned for November, marketing push will begin this summer
Overnight, Take-Two CEO Strauss Zelnick allayed fears that that Grand Theft Auto 6 may not launch in November after all.
Microsoft's AI reboot reshapes Satya Nadella's leadership team
Microsoft is reshaping its leadership for the AI era as CEO Satya Nadella pushes flatter teams, faster decision-making, and AI-focused executives.
How Josh Hart's resilience jump-started the Knicks and pushed them two games from the NBA Finals
The 9th Inning Heroics Continue: Dbacks 2, Rockies 1
On Thursday night, the Arizona Diamondbacks were able to begin the weekend series against the Colorado Rockies with a walkoff win to push the team’s winning streak to a season-long 5 games. This team has now won 9 of their last 12 games. This game was won due to the continued success of this Arizona […]
Chester residents protest Philadelphia trash incineration, cite health impact
Chester residents are protesting Philadelphia's ongoing practice of incinerating its trash in Chester, citing health and environmental concerns, and are pushing for legislative action to stop it.
For England, James! 007 First Light's PS5 Launch Trailer Is Here to Hype You Up
Just a few days left
N.Y. Legislature approves measures to limit ICE cooperation
The package represents one of the primary actions taken by Hochul and the state Legislature to push back against the Trump administration
Denver, Boulder prosecutors call congressional immigration probe ‘political theater’
Elected officials in Denver and Boulder are pushing back after the U.S. House Judiciary Committee opened an investigation into their immigration policies, as part of a broader probe targeting “sanctuary” jurisdictions nationwide. On May 20, U.S. Rep. Jim Jordan, R-Ohio, who chairs the House Judiciary Committee, issued letters to the district attorneys, sheriffs and police […]
Bipartisan push to crackdown on fraudulent campaign donations
Rep. Bryan Steil says his Campaign Finance Transparency Act updates the law for the digital age.
Bears’ Chicago talks complicate Arlington Heights stadium push
The mayor's office said "several" meetings have taken place over April and May between the team and city's top lawyers.
Senate GOP erupts over Trump DOJ 'anti-weaponization' fund, punts ICE, Border Patrol funding
Senate Republicans pause immigration bill push after a tense closed-door meeting over the Trump administration's surprise anti-weaponization fund.
Collins pushes back on Trump’s plan to cut health research funding - Live Updates
The Maine Republican appropriator called a proposed cut of 10 percent to the National Institutes of Health’s budget “inexplicable.”
Trump postpones signing AI order out of concern it would hurt industry
The push for government action to vet the most powerful AI systems follows growing concern within the banking industry and other institutions
Cyprus: YouTuber takes direct democracy push to polls
Cypriot YouTuber and MEP Fidias Panayiotou wants to disrupt his country's political system. His digital-first Direct Democracy movement is seen by some as democratic renewal, by others as social media populism.
The NAACP Is Proposing a Radical Shift to College Sports. Will It Work?
A bold plan to stem the gerrymandering push will require collective sacrifice.
NFC offseason grades: Giants and Rams understand the assignment; NFC North leaves us wanting more
While the Giants and Rams pushed forward, the NFC North mostly spun its wheels this offseason
PS5 Sci-Fi RPG The Expanse: Osiris Reborn Recasts Its Main Character Following Brutal Fan Feedback
Osiris Reborn, reborn
Walmart Sales Rise as Its E-Commerce Business Grows
The retailer said shoppers pushed its grocery, general merchandise and online sales higher in the most recent quarter.
Republicans Want to Change How You Buy Health Care
President Trump and other leading conservatives are pushing policies they hope will empower patients to shop more wisely for the health care they need.
Senate G.O.P. Ready to Drop Ballroom Funds From ICE Bill
Several Republicans had balked at including the money in an immigration enforcement measure that the party plans to push through on a party-line vote.
Lawmakers, health leaders make bipartisan push to expand clinical trials access
A House Democrat and Republican on Wednesday highlighted their push to expand access to clinical trials, saying artificial intelligence could be one tool used to reach more underrepresented communi…
Judge halts White House’s rollback of presidential records-retention policies
A federal judge said Wednesday that White House staff must preserve their official records, including communications that they send via non-official text message services, pushing back on attempts to free President Donald Trump from record-keeping obligations that were set by Congress.
Chicago delays tipped wage phaseout after restaurant pushback
Chicago aldermen approved a compromise delaying the phaseout of the tipped minimum wage for restaurants, handing Mayor Brandon Johnson a setback.
PS Plus Price Increases Also Hit Extra, Premium Tiers - Here Are All the New Prices
This deal keeps getting worse
PlayStation's Huge Days of Play Sales Begin Next Week, Reportedly No PS5 Console Discounts
27th May-10th June, says leaker
AI Pushes Business Banking from Experimentation to Execution; Alkami Webinar Explores What Leaders Are Doing Differently
/PRNewswire/ -- Alkami Technology, Inc. (Nasdaq: ALKT) ("Alkami"), a digital sales and service platform provider for financial institutions in the U.S., today...
Even while courting moderates on voter ID, GOP leaders still push debunked fraud narrative
Republicans call their voter ID ballot measure ‘common sense’ to appeal to moderate voters, while alienating liberals with election conspiracy theories
Google expands AI push at I/O with enterprise-focused Gemini upgrades and smarter search tools
Alphabet Inc. ’s Google (NASDAQ:GOOG) on Tuesday introduced a range of new artificial intelligence tools at its annual I/O developer conference, including AI agents integrated directly into Search and a faster, lower-cost Gemini model aimed at enterprise customers.
Trump-backed Gallrein defeats Rep. Thomas Massie in GOP primary
Massie, who has served in Congress since 2012, fell into Trump’s crosshairs in part by pushing for the release of the Jeffrey Epstein files and denouncing the war in Iran.
Lord of the Rings RPG from Kingdom Come: Deliverance Dev Confirmed
Also making a third Kingdom Come game
Wrangell updates local sales tax and business license laws
One change met with some pushback. The borough initially proposed sales tax exemptions for churches and nonprofits for “occasional” business lasting less than three days per year.
Google updates its Gemini app to take on ChatGPT and Claude
The updates signal Google’s push to turn its Gemini Gemini app into an all-purpose AI hub rather than a standalone chatbot.
Google's AI Studio now lets anyone build Android apps in minutes
Google unveiled new web-based AI tools that can generate native Android apps in minutes, as the company expands its push into AI-powered software development.
Google unveils broad new push to put AI everywhere
The search giant showcased a range of AI initiatives.
Legal, business groups push back on arbitration-reform bill now before Polis | The Sum and Substance
The bill seeks to limit consumer and employee costs with arbitration, disqualify some arbitrators and force losing parties to pay up.
Bergman: ‘The time is now’ to push for breakthroughs in psychedelic treatments
Rep. Jack Bergman (R-Mich.) said on Tuesday that “the time is now” to push for breakthroughs in psychedelic treatments given President Trump’s recent support for this field of res…
‘The Pitt’ star Noah Wyle to lead healthcare rally on Capitol Hill
Noah Wyle is taking on the real-life role of advocate — “The Pitt” star is making a return trip to Capitol Hill to lead a rally pushing for bipartisan legislation focused on healthcare …
Democrats push to ban private equity from youth sports
Private equity interest in sports, including youth sports, is surging.
Fortnite Returns to the App Store Worldwide as Epic Signals 'Final Battle' With Apple
Fortnite is back on the App Store in every country except Australia, Epic Games announced today, as the company declared it is entering the "final battle" of its long-running legal dispute with Apple. Epic said the decision to push Fortnite back onto iOS globally was prompted by Apple's own words to the U.S.
Trump’s Push to Defeat Thomas Massie Is the Most Expensive House Primary in Recent Years
The Republican primary in Representative Thomas Massie’s district has drawn vast spending, but it is just one of several contests on Tuesday that will test the power of big money.
SCORE Act hits another roadblock — what it means for college sports
Congress’ long-running push to fix college sports stalled again as the SCORE Act was pulled ahead of a House vote following renewed political tension.
Chemist Rebekka Klausen wins prestigious Brown Investigator Award
Klausen will use the award money to pursue basic science that pushes the frontiers of three-dimensional silicon structures
Auto suppliers push for USMCA renewal as tariffs jolt business
Manufacturers are paying close attention to how the rules of North American trade will be rewritten yet again.
Calls for ‘No Seed Oil’ Push Companies to Order Up Butter and Beef Tallow
Businesses are finding different (and more costly) ways to fry foods as shoppers demand alternatives to seed oils as part of the Make America Healthy Again movement.
The women leaving the 'New Right'
Defectors from the ‘New Right’ say that sexism is a feature, not a bug of modern-day conservatism.New York Magazine’s Sam Adler-Bell published The Young Women Leaving the New Right, detailing the experiences of conservative women who say that rampant misogyny within the space is pushing them out of a community they helped build. From demanding that women stay home and out of public life to advocating for the repeal of civil rights law - some conservative women have reached their limit. But host Brittany Luse wonders: will this change of heart stick in the voting booths? Or is this just more of the same?To answer that question, Brittany is joined by Editor at Large of the 19th and NABJ President, Errin Haines. Errin helps unpack the link between the ‘new’ and ‘old’ right, white women checkered political history, and how searching for community can sometimes lead people down dark paths. Want more about women and politics? Check out these episodes:Progressive women have 'had it!' And they're fighting back.The political power of Gen Z womenEnough is enough. Is it time to leave America?Support Public Media. Join NPR Plus.Follow Brittany on Instagram: @bmluseFor handpicked podcast recommendations every week, subscribe to NPR’s Pod Club newsletter at npr.org/podclub.
Stellantis to push US revival, brands and Chinese deals in high-stakes pitch to investors
Stellantis' CEO Antonio Filosa will outline a new long-term strategy to investors on Thursday with a focus on reviving crucial U.S. sales, tightening the group's sprawling portfolio, and leveraging tie-ups with Chinese firms.
Oleksandr Usyk wants to 'push the boundaries of the sport' | Rico Verhoeven 'not an easy opponent at all,' says promoter
Prominent PS5 Podcaster's Account Hacked, Social Engineering Concerns Amplified
Is nothing sacred?
Microsoft is killing SMS codes for Microsoft account sign-in, aggressively pushes passkeys on Windows 11
Microsoft is ending SMS login codes for personal accounts and replacing them with passkeys, authenticator apps, and backup email on Windows.
Bar Owners, Health Advocates Clash Over Smoking Ban on Outdoor Patios in San Francisco
San Francisco Supervisors delayed their vote on a ban on smoking on outdoor patios until June after pushback from small businesses.
The parking meter deal Chicagoans love to hate is poised for another sale
The City Council is likely to push for better terms in the concession contract under a new owner.
Carvana Makes Shift Into New Car Business
Used-car giant Carvana is reportedly making a push into the new vehicle market. As The Wall Street Journal (WSJ) reported Monday (May 18), the company has
Whoa! Netflix is Sending Narnia Heading to Theaters...What This Means for the Future of Film
(Welcome to the “Most Important Story of the Week”, my bi-weekly strategy column analyzing the most important (but often not buzziest) news story of the last two weeks. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. Please subscribe.) Here’s a funny thing about the debate over whether streamers should release their movies in theaters first: Both sides think the other side represents the “conventional wisdom”. If you’ve been reading me for any amount of time, or even just scanned my front page, you know I think movies make more money by having a robust theatrical window compared to going straight-to-streaming. I’ve published thousands of words on this topic. And for years, I felt like I was standing up to a wave of opposition. See, while the “put your films in theaters to make money” take was obvious at any point before 2019, post-streaming revolution, most of the trendy thinkers took the opposite point of view. Big names argued that Netflix putting their film straight-to-streaming (“S-to-S” from here on out) actually made more money. Netflix was “disrupting” theaters, just as they disrupted Blockbuster Video, and since innovation is always good, this too was a great idea. This thinking then leaked into the mainstream business outlets like the Wall Street Journal and Bloomberg. I read many articles whose take boiled down to “Netflix makes tons of money from S-to-S releases” and “theaters were in structural decline” anyways. Covid-19 shutting down theaters and the 2023 strikes shutting down film production seemingly justified this point of view, as the box office struggled to return to 2017-2019 heights. Yet I’ve also read folks arguing the opposite point: the conventional wisdom says to put films in theaters! From some writers’ points of view, “everyone” actually agrees/agreed with my “send your films to theaters” take—especially the stodgy traditional studios—and folks still didn’t understand Netflix’s genius. I feel like, for the last two years, many people have argued this point as if it’s conventional wisdom. You know what? I may have been wrong. At this point, the “S-to-S strategy makes money” might be the minority viewpoint. Especially with the news this month that Netflix will put at least one film—Greta Gerwig’s Narnia film The Magician’s Nephew—in theaters in 2027 for a full 49-day run is big news. So that’s the story of the week, but I’ll also explain why they’re making this move now and why Netflix may not completely embrace theaters, along with other topics, like how I don’t buy Disney’s “super app” strategy, the latest good news out of the unions, my take on the latest attacks against free speech, and a whole lot more. Let’s get started. Subscribe Most Important Story of the Week - Netflix Goes to Theaters! Listen, I promise not to victory lap too hard today. As I just wrote, I’ve argued against sending films straight-to-streaming for—checks calendar—eight years now. Since 2018. Yikes. That’s a long time. And for years, others painted my thinking as “conventional” in that I was standing up for the status quo against trendy, cool disruption. And that’s not cool! But math is math, and I never could make the S-to-S numbers work. The only thing that ever enabled that model was Wall Street’s brief exuberance for it. It seems like the heads of Netflix now agree with me. (There were always rumors that former head of film for Netflix Scott Stuber argued internally for theatrical releases as well.) As they announced: “The Magician’s Nephew_—the first film in a Narnia series of films—will open on 12-Feb-2027, with a 49 day theatrical exclusive run.”_ I’m a little surprised at how little coverage this big change actually got. Credit to Bloomberg for leading with it and Matt Belloni’s The Town for highlighting it with the provocatively titled podcast “Hell Hath Frozen Over”. But after that? Instead of getting as much coverage as, say, the FCC’s latest egregious crackdown on free speech, this news story got crickets. But it’s massively more important for the future business of entertainment. So let’s start with the obvious question… Why Put Your Movies in Theaters? So…why should Netflix put (some!) of their movies in theaters? Well, I’ve already written that in a very, very, very long article from 2022: [ ](https://entertainment.substack.com/p/the-data-is-in-theatrical-films-massively) [ The Data Is In: Theatrical Films Massively Outperform Straight-To-Streaming Films ](https://entertainment.substack.com/p/the-data-is-in-theatrical-films-massively) Entertainment Strategy Guy · April 5, 2023 [ Read full story ](https://entertainment.substack.com/p/the-data-is-in-theatrical-films-massively) To summarize, theatrical runs make much more money, especially blockbusters, because they earn more money per viewing,1 and that helps boost home entertainment sales. Theatrical films also perform as well or better than the streaming-only films. Now, partially this is driven by increased marketing for said films, but said marketing ultimately boosts the awareness of the movies and drives improved streaming and library performance as well. Again, I’ve made this case after reviewing the economic models and streaming data for years. Just last week, Emily Horgan also made the case for kids films! Yes, it is probably conventional wisdom, but that’s also because it’s true! I’d also argue we’ve seen a lot of data in the various studios’ behavior. As I’ve noted before, the more a studio needs to make money, the likelier they are to put films in theaters. As such, Disney, Universal, Warner Bros., Paramount and Sony all send their major films to theaters. Even if they once made a big S-to-S push (*cough* Disney *cough*), they’ve since relented and returned to theaters. The tech companies don’t need to make money, per se, so it took them years to embrace theaters. Apple doesn’t need to make money because it doesn’t disclose their (likely) Quibi-sized losses each year. (They fear bad press more than losing money.) Amazon announced two years ago that they planned to make Amazon-MGM Studios/Prime Video profitable on its own, and guess what? Now they’re putting films in theaters. That leaves Netflix. They’re in between the “no need to make money at all” and the “desperately need to make money to offset linear TV declines”, so they had less pressure to put some films in theaters. Plus, for years, they were the sexy disruptor, and Wall Street rewarded them for that. (Honestly, they still do.) Yet, even Netflix likely saw the money they were leaving on the table (I’ve estimated it at an easy billion dollars before) so they changed their course. I heard one pundit argue that, because Netflix already makes so much money, they don’t need to make more money, which sort of goes against everything I’ve ever learned about business and economics. Again, to be super-nuanced, sending “films to theaters” does not mean EVERY film. TV movies have been a thing for decades. Lifetime films, Hallmark holiday films, Disney Channel Original Movies, and so on, don’t need theatrical runs. But films above a certain budget level (say $25 to 50 million) almost certainly need theaters to maximize their revenue. The Scenarios (with a Dose of Skepticism) Now time for some skepticism: it won’t surprise me at all if Netflix re-changes course. Specifically, Netflix announced that their Narnia film will go to theaters. And I’d bet anything we see KPop Demon Hunters 2: The Huntering2 also goes to theaters, cause it’s the surest hit outside of a Disney animated sequel right now. But how much does Netflix truly commit to theaters? They’ve already tried to emphasize that this is a one-off move. I see three broad scenarios:
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