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'Steve Witkoff, Trump's favorite negotiator, boosts his business more than peace'
COLUMN. The billionaire's fortune has risen by 15% since Donald Trump appointed him special envoy for peace, historian Jean-Pierre Filiu observes in his column.
Sports Roundup: Girls Tennis Wins At Home, Baseball & Boys Lax Win…
Nantucket Current is the island's leading online news source. We deliver the news, stories, and people of Nantucket, unbiased and unfiltered.
Dem. Congressman: ‘Eric Swalwell needs to resign, needs to drop out of the race’ for CA gov
Many La Jolla students win big at regional science fair
Nearly 30 kids attending local schools win first-place awards and five are named Grand Award winners or runners-up
Live sound bath experience in Canandaigua helping people relax, relieve stress
The world can be a stressful place. For many, now so more than ever.
Music Econ Summit embraces art as business
The Music Econ Summit on Saturday drew 120 attendees and many music industry experts for a day of mentoring on the business side of music.
Virginia Mercury wins multiple Virginia Press Association awards
The Virginia Press Association recognized the outstanding work of dozens of news publications across the state on April 11 in Lynchburg, with The Virginia Mercury receiving first and second place awards across multiple categories for reporting and column writing in 2025. • Health and housing reporter Charlotte Rene Woods and editor-in-chief Samantha Willis earned the […]
Shropshire sports charity's £510k award to get people moving
The funding will be used to support people who "face the greatest barriers to being active".
Trump announces blockade of Hormuz
President Trump has reacted to the failure of US-Iran peace talks by announcing a blockade of the Strait of Hormuz.
Column: Bye, bye Eric. Swalwell needs to go
Swalwell needs to drop out of the governor's race and resign from Congress.
"Sweet blood doesn't attract mosquitoes: here is what actually attracts them according to science " - Futura-Sciences
At night, you hear the constant buzzing of a mosquito. By morning, there’s a fresh bite right on your cheek. Meanwhile, your partner slept peacefully through the night. During a walk with friends, you’re the one constantly swatting at tiny attacks on your legs, arms, and back. Like tiny vampires...
As Swalwell’s campaign unravels, his rivals in California governor’s race scramble for an opening
The sexual misconduct allegations against Rep. Eric Swalwell are damaging his hopes of winning the governor’s race, with former allies revoking their endorsements and a growing list of prominent Democrats telling him to withdraw.
Joe Gibbs shows family's importance in Victory Lane
Joe Gibbs stresses the importance of God and family before he's happily interrupted by his grandson, race winner Ty Gibbs, in Victory Lane.
Tips on how to handle politics in the workplace in Iowa
The bottom line: Iowa’s private employers have wide latitude to regulate political activity at work.
Fan World of Warcraft servers face shut down as Blizzard wins Turtle WoW case
Activision Blizzard has won its court case against Turtle WoW, delivering a Cease and Desist order to the World of Warcraft server network.
Science & Medicine: Pain researchers have their eyes on ending chronic pain
A UT Health San Antonio researcher is working to map the nerves involved in jaw pain as part of a federally funded consortium aimed at developing the first targeted, non-opioid treatment for chronic pain, research he hopes will give millions of suffering Americans their lives back and ultimately reverse or even prevent pain in the first place.
I replaced my notes app with Gemini’s new Notebooks — and I’m not going back
I was drowning in scattered notes and tabs — this new Gemini feature finally fixed it
'Human minds shouldn't have to go through' this: Artemis II crew recalls unreal moment when Earth disappeared — Space photo of the week
A stunning Earthset image from Artemis II recalls Apollo 8's Earthrise, marking humanity's return to deep space and the start of a new era of exploration.
Minneapolis public safety debate back in a familiar place: anger, political squabbling
The Minneapolis City Council’s rejection of Mayor Jacob Frey’s public safety commissioner renewed the angry divisions over policing that have characterized city politics in recent years.
At a mahjong table in Iowa, a struggle over which party to trust
Women courted in key races weigh their choices — and whether the president’s policies have delivered for a working-class town hit by tariffs, war and rising costs.
Pulling Reports, Playing Politics
The CIA’s retraction of intelligence reports should raise concerns about politicization and the Trump administration’s embrace of white supremacist rhetoric.
Does the moon look the same from everywhere on Earth?
The moon's orientation changes quite dramatically across time and between places, largely due to differences in perspective.
The real space science behind 'Project Hail Mary'
The science fiction blockbuster wowed audiences with its depiction of space travel and more. Here's what NASA staff and other scientists say about the basis for the amazing events of the film.
Michigan group spotlights Black Maternal Health Week and the risks Black women face giving birth
Black women are 3 to 4 times more likely than their white counterparts to die of childbirth-related complications. The disparity is unchanged even when factoring in education and income.
Green Eats healthy cafe opens in Glen Cove
The owners are bullish on vegetables and whole grains, organic wherever possible.
Health Secretary Wes Streeting to face questions on Sunday with Laura Kuenssberg
This week, Victoria Derbyshire is stepping in for Laura Kuenssberg. Tory MP James Cartlidge and Liberal Democrats leader Ed Davey will also be on the show.
SPFL prepare for Old Firm play-off
The Scottish Professional Football League is preparing for a potential Old Firm Premiership play-off should the title race end in a deadlock between Rangers and Celtic. Daily Record) Lawrence Shankland looks increasingly likely to stay at Heart of Midlothian until the end of the 30-year-old Scotland striker's current contract despite long-standing interest in his signature from Rangers. (Football Insider)
Kawhi Leonard status for Warriors game emerges after ankle development
Once a dark horse contender, Los Angeles faces turbulence as Kawhi Leonard’s health and headlines cloud their playoff hopes.
Sunderland vs Tottenham Hotspur – Match preview and team news
Roberto De Zerbi makes his Premier League return as Tottenham Hotspur visit Sunderland at the Stadium of Light today.The Italian manager replaces Igor Tudor after a dismal run left Spurs one point abo...
No peace deal after US-Iran talks in Pakistan
Each side blamed the other for the failure of the 21-hour-long negotiations.
Politics: Iowa gubernatorial race shifts to 'toss-up'
The nonpartisan political prediction source Cook Political Report has classified Iowa’s 2026 gubernatorial race as a “toss-up” ahead of this November’s midterms.
Reform’s Startup Culture Raises Risks Ahead of Local Elections
Earlier this year, as Reform UK official Shaun Wilkinson was shortlisting candidates for May’s local elections, he watched in astonishment as a superior remotely replaced one pick in the shared spreadsheet with a recent Conservative defector who he’d rejected.
Sharks' Struggles Continue, Fall to Last-Place Canucks in Shootout
How we reported on KY's 4th Congressional District, Massie, and Trump
How The Enquirer reported on the Massie-Gallrein race throughout the congressional district.
Blue Jays add Silver Slugger winner to replace injured George Springer
Toronto had to find someone new.
Warriors face Clippers, knowing rematch may occur soon after
The Golden State Warriors could have a hand in their play-in opponent when they wrap up the NBA regular season on the road Sunday night against one of the possibilities, the Los Angeles Clippers.
Arsenal Ratings vs. Bournemouth: Gabriel Martinelli, Kai Havertz Drop Stinkers
Arsenal was second best all over the pitch on a dismal afternoon, who missed out on the opportunity to open up a 12 point gap over rivals Manchester City.
Legendary basketball coach, broadcaster Dick Vitale reveals health status
The basketball world has come together to support one of its most legendary figures. Former NCAA and NBA coach and current broadcaster Dick Vitale has faced challenges larger than basketball. Recent reports revealed that Vitale has been dealing with numerous…
Life on Mars? Tiny cells just survived shock waves and toxic soil
Mars may be hostile, but it might not be entirely unlivable. In lab experiments, yeast cells survived simulated Martian shock waves and toxic perchlorate salts—two major environmental threats on the Red Planet. Their secret weapon was forming protective molecular clusters that shield critical cellular functions under stress. Without these defenses, survival plummeted, pointing to a potential universal strategy life could use beyond Earth.
Masters 2026: Rory McIlroy can't stop riding Augusta rollercoaster
Rory McIlroy says he will have to play better on Sunday if he is to defend his Masters title after letting slip a six-shot lead at Augusta National.
Masters 2026: Rory McIlroy faces history or heartbreak on Sunday at Augusta
Bay Area fans celebrate Artemis II splashdown with a roar at Chabot Space Center in Oakland
When the astronauts of the Artemis II splashed down off the coast of San Diego on Friday, cheers were heard around the country -- even in Oakland. Hundreds came out to the Chabot Space and Science Center in the Oakland Hills to celebrate the historical event.
Republicans are torn on following Trump's lead in governor's race
Republicans have a rare, if slim shot at winning the governor’s mansion in deep blue California — but risk blowing it if they’re divided.
Billy Donovan, perhaps coaching Bulls for last time, faces Mavericks
Chicago's season-ending road clash with the Dallas Mavericks on Sunday will be Bulls coach Billy Donovan's 482nd regular-season game on the bench.
Masters 2026: Masters 2026: Rory McIlroy faces history or heartbreak on Sunday at Augusta
McIlroy will either become just the fourth player ever to win back-to-back Masters, or will have given up the largest 36-hole lead in tournament history.
Colorado's Deion Sanders eager to be more hands-on heading into next season after health concerns
Colorado coach Deion Sanders was hands-on as he watched his team scrimmage Saturday at the spring game.
Small business marketplace opens up in Warren
Helping bring communities that are drifting apart back together. That was the push behind the launch of Hands and Heart United’s spring market Saturday afternoon.
RESULTS: 5K Race Winners at 2026 Covenant Health Knoxville Marathon
KNOXVILLE, Tenn. (WATE) — Covenant Health Knoxville Marathon weekend is underway! The first day of races began Saturday evening with Covenant Health Kids Run the 5K race. The 5K race began Saturday…
Masters 2026: Shane Lowry erupts after hitting a hole-in-one Saturday at Augusta National
It marked the second ace Lowry has made at Augusta National.
ON THE JOB: “What is the Best Business Advice You’ve Ever Received?
Interviews by Deborah Jeanne Sergeant Sound advice can contribute to your success. We recently asked area business leaders, what was their best advice they’d ever received. Here’s what they said: “The best advice I ever received was from my then –boss, Gerry Church, Fulton plant manager at Miller Brewing Co. He told me that whenever I wanted to discuss a business problem or issue with him, I should also be prepared to offer possible solutions. It’s the difference between being proactive or reactive. It’s also the difference between being a leader or follower. That has served me well in any business relationship I have had since then.” — Stephen Chirello, Owner, Steve Chirello Advertising, Fulton “Someone will always do it for less; they will also take the most effort to service or satisfy and leave you for the next lower price.” — John M. Henry, Owner, Speedway Press, Mitchell Printing, Phoenix Press, Oswego “I’m going to answer this question by turning it around and giving my own advice that is, ‘Always treat every customer as if they were your only customer!’ We are celebrating our 50th anniversary in business this year. We started our business on March 25, 1976. My advice works.”” — Nick Chervinsky, President, Brewerton Pharmacy, Brewerton “’You need to toot your own horn, my grandfather, Howard D. Dice, told me.” — Beth Ann Dice, Women’s active aging and cancer recovery coach, Mission Movement Wellness Studio & Breast Cancer Recovery Studio, Fulton “In the micro enterprise class, they taught, ‘Get a good lawyer, accountant and bank.’ That was over 30 years ago and I still have those three today. I chose good people I could grow with.” — Tony Pauldine, Owner, Anthony M. Pauldine General Contractors Inc., Oswego “From my grandfather; ‘Listen to everyone! You never know where you will get the solution you need.’” — Kevin Dean, Executive director, Oswego County Opportunities, Fulton “‘Preparation is the mother of success.’ My dad always drilled that into my head growing up, and it has helped me avoid a lot of snags in both my personal and professional life. Thanks, Dad!” — Bekkah Frisch, Owner and president, iHeart Holdings, Inc., Fulton “If you don’t take a risk and try, you will never know.” — Justin Taber, Owner, Torbitt’s Service Center, Oswego “Be ready to take a loss.” — Cody Seymour, Manager, Damiano’s Eatery, Mexico “I’ve received so much good business advice over the years. When people are giving you advice, always be curious rather than judgmental. Follow your gut. Doing the right thing is never the wrong thing.” — Dana Decker, Principal owner/broker, Berkshire Hathaway Home Services, Oswego ’Do it and figure it out later.’ It hasn’t failed me yet. Too many people take time to think about doing this and this and this and then the opportunity is over with. If it’s somewhat reasonable — if it’s not something outrageous — do it and figure it out later.” — Jeremy Allen, Licensed real estate salesperson, Acropolis Realty Group, Syracuse “’Try to meet the needs of the customer. Treat them like you’d like to be treated.’ It’s like the Golden Rule says.” — Douglas Dickson, Physician and associate at CNY Foot Surgery and Podiatry Care, East Syracuse “The best piece of business advice I’ve ever received applies to life in general: always be honest. Never overstate your capabilities and always be willing to ask questions. The more specific you can be in any given topic will always lead to a better outcome.” — Tom Fernandez, President, Woodbine Hospitality, Syracuse “As a business owner, the advice would be ‘Don’t overextend yourself. Especially in agriculture, expect issues to come up.’ If something is going right, it’s not true agriculture. This last season, we scaled very hard to field another crew. We got more drones, crew and generators based on projections. This last season hit the ag community hard with a very wet spring. We did 15,000 to 20,000 acres for fungicide and the same for cover crop seeding in 2024. We scaled to 25,000 to 30,000 for 2025. We ended up doing 2,000 for fungicide and 3,000 for cover crop seeding. That’s why that advice was good.” — Rick Jordan, Operations manager, CNY Drove Services, Clinton “’Keep your head down, mind your own business and do the best for your clients that you can do.’ It has a lot to do with my success in working for Galloway Century 21.” — Ed Fayette, New York state licensed real estate agent, Century 21 Galloway, Oswego “’Expand in all ways, always.’ It just keeps you going and keeps you growing.” — Stephen Baier, Licensed real estate person, The Real Estate Agency & Bouck Commercial, Auburn “The best advice is, ‘Your biggest asset you won’t see on the books because it comes from your employees.’” — David Flickinger, Owner, Edible Arrangements, Syracuse “Don’t take things personally when you’re working with the public.” — Leeann Desimone, Manager, Annie’s Hallmark Shop, Auburn “‘Follow up.’ The customer knows that you care about what you are doing and that their opinion counts. Sometimes they might be on the fence about whether they want to use your company. If they’re asking your opinion on things, they feel you are concerned about what you’re doing. They like to be kept in the loop if they’re spending money with you.” — Dorothy Casper, Saslesperson, SweetWoods Memorials, Phoenix “The best business advice I received is ‘Never be the smartest person in the room. Surround yourself with people who are smarter than you.’ That’s how you learn.” — Debbie Bilello, Owner, Virtual Office Solutions, Central Square “’You need to grow your business but you can’t grow too big too fast.’ That’s what we’ve done at Pinnacle Maintenance. We’ve tried to grow but not too fast. Along those same lines, there’s another good piece of advice, ‘Don’t take on more than you can handle because it only leads to a bad name for your business and a bad experience for your customers.’ It goes along the same lines as growing your business slowly and carefully.” — David Wines, Owner, Pinnacle Maintenance, Central Square “Always be on time and do what you say you are going to do.’ I’ve done very well following that advice. Most of my work is referral and I don’t really do any advertising so I have a pretty good customer base. It’s mostly word-of-mouth from satisfied customers.” — Robert J. Fleming, Owner, Bob Fleming Windows & Doors, Brewerton “’Concentrate on your finances, always pay your taxes, and form a team you can depend on. Try to help the community you’re in as much as you can.’ We do all of these all the time here. We give and give and give to the community and the community gives back to us always.” — Susan Bonnet, Co-owner, Bonnet Sales and Service, Central Square “Keep smiling. It brings a positive attitude to the workplace.” — Karin Lindsley, Vice president, DTS Truck Service, Syracuse “‘Customer service above all.’ Following this advice has served us very well.’ — Guy Fox, Owner, Fox’s Discount Parts, West Monroe “The best thing to do is to make sure you’re taking in more money than you’re spending. I wish I could say I’m a good businessman but I have been in business since 1981. I’m not a bean counter but work well with my hands and its’s served me well all these years and I am still in business.” — Matt McGill, Owner, Matt McGill Collision, Brewerton
Seniors: Dennis Ouellette, 80
Ontario Orchards owner not slowing down as he grows his farm market By Stefan Yablonski The seeds for Dennis Ouellette’s career path were sown when he was 6 years old — and he isn’t slowing down. “Since age 6, I grew up an agriculturalist. That is 72 years. Started out with a 37-acre farm when I bought it from my parents and built it up to almost 300 acres. Brought it back down to around 200 acres now,” he said. The location of his business was just a barn, a horse barn, he said. “In 1967, it officially became Ontario Orchards Farm Market. My wife [June] and I graduated [high school] in 1964 and three years later we became Ontario Orchards. We have been here more than 60 years,” he explained. “It is the same location. We have expanded over the years as the customers mentioned different things; we have expanded to bring in different products. “What keeps me going is I totally enjoy what I am doing. I enjoy the people that I work with. The customers are wonderful. Mostly, more important than anything, is my family — my wife, my daughters, grandchildren, son-in-law — we are still very much a family business I’m not going to retire just yet.” He also enjoys the changing seasons. “Ontario Orchards is a four-season business. There is always something new; more energy, more interest. Not only for the business but for my staff, the people that work here. Things keep changing, changing. We are always looking forward to something new and exciting,” he said. They work with quite a number of local farmers within the area and throughout the state, throughout the country and from around the world.” “We do have things from different countries around the world. But specifically, we are very excited about the local. We have an over 200-acre farm. We sell just about everything we raise on that farm right here at the farm market. For example, we press cider year-round. We make baked goods every day, year-round. We sell our apples 12 months a year.” “Today, there are so many products in Ontario Orchards that we never would have thought of in 1967,” he continued. “I attribute a lot of that to my daughters. I like the young blood and new energy. That is very crucial to a business, it keeps it vibrant.” What’s his favorite part of the job? “I don’t have a favorite part. I enjoy it all. I have a lot of intertest in other things,” he said. “I have staff that knows so much. I can go to the staff and say, ‘I don’t know what this is, you tell me what this is.’ They are so knowledgeable. It is impossible for one person to know everything in this place. In the summer, staff is about 60; in the winter about 20, 25.” He added that he plans on being around for several more years.
Seniors: Carol Watson, 72
Owner of Carol Watson Greenhouse and Landscaping in LaFayette enjoys her growing business — still puts in six-, seven-day weeks By Mary Beth Roach Carol Watson, the owner of Carol Watson Greenhouse and Landscaping, has been in gardens since she could walk. Literally. She said she learned to walk in her grandfather’s garden, which was next door to her current home and business in LaFayette. Today, at 72, she is running the business that her mother, Claire, opened in 1981 as Watson Greenhouse. Watson worked part-time for her mom until 1990, when she joined her full time. While she may not have had any formal horticultural experience, she said she learned so much about growing and raising plants from her mom, who had an abundance of energy and talent. Now, after 35 years in the business full time, Watson has no plans to retire, although she joked that she’d like a couple of days off a week. On her seven-acre site, complete with four greenhouses, Watson said her favorite parts of the job are working with and educating her customers; helping some of her young customers build terrariums; conducting occasional class field trips; and supporting local art by decorating the shop with an eclectic mix of pottery from at least four area craftspeople. A one-time employee of the former Dey Bros. department store in Syracuse, Watson said she loves merchandising and enjoys displaying unique pieces of art on shelves and even suspending from ceilings. “We’re creative. We also had top quality plants. We got a reputation of quality plants and unusual products,” she said. It’s tending to her customers and her plants, showcasing the unusual products, and hosting special events to benefit the community that keep her motivated to work six to seven days a week. “I just love it. I love taking care of the plants. I’m one of the few people that really enjoys watering,” she said. And while she has cultivated a solid customer base over the years, she remains savvy in her marketing efforts to draw in new customers. For example, she does a gardening segment on CNY Central television; her active Facebook page has thousands of followers; and she hosts a number of unique events and classes that not only introduce her shop to potential new clients, but some benefit nonprofits as well. About 13 years ago, when the local symphony orchestra was struggling, she said she wanted to help. So, partnering with the group, she began offering concerts, called Soirees, featuring the Syracuse Orchestra’s string quartet. Following up on a suggestion from a customer whose brother is a deejay in retirement, specializing in sock hops, she hosted the greenhouse’s first sock hop. Plants got moved back toward the walls to make room for dancing; a caterer was brought in, offering diner-like food; guests came in period outfits; and proceeds went to the Food Bank of CNY. She is excited about doing it again in October. Via her website, she promotes the greenhouse as an “oasis in the snow,” offering visitors the opportunity to pick up some decorating and gift ideas while taking in the floral and citrus scents. And she also caters to her four-legged friends. Over this past winter, she said, she came up with a “brilliant idea,” although at the time she didn’t appreciate just how brilliant it would become. Feeling it too cold outside to take her dog for a walk, she opted to bring it into the greenhouse. And before long, she was inviting people to bring their dogs into the big greenhouse as well. She looks forward to extending that invitation again this upcoming winter season. For Watson and her customers, the greenhouse is always in season.
Samsung Confirms Bad Price News For Galaxy Phone Buyers
Samsung is raising prices for premium Galaxy phones that are months old. Bucking a long-held trend of smartphones dropping in price as they age.
Hundreds come out to "Politics in the Park" candidate forum in Pine Level
Many local and state officials gathered in Pine Level to campaign and talk with eligible voters Saturday.
Masters 2026: Shane Lowry erupts after hitting a hole-in-one on Saturday at Augusta National
It marked the second ace that Lowry has made at Augusta National.
Tennessee softball ace Karlyn Pickens throws no-hitter in Game 1 win at Kentucky
Tennessee softball ace Karlyn Pickens threw a no-hitter in the Lady Vols' 5-0 win over Kentucky in Game 1 on April 11. Pickens had 12 strikeouts.
Newly discovered fossil challenges idea of ape origins in east Africa
The remains, discovered in 2023 and 2024, are incomplete, and made up of only a few jawbone fragments and worn teeth.
Cavaliers conclude regular season vs. last-place Wizards
The playoff-bound Cleveland Cavaliers and last-place Washington Wizards are locked into their spots in the standings, leaving nothing tangible for either team to play for -- except pride -- in their regular season finale Sunday.
Postal Service, Under Pressure, Now Faces Trump’s Mail Ballot Order
President Trump’s executive order, which has been challenged as unconstitutional, would limit the Postal Service to sending only the ballots of voters deemed eligible.
Defiant Swalwell still sees a path to victory in governor's race
So far, Swalwell is casting the allegations against him as a political conspiracy to take down the frontrunner for the governor’s office.
Pistons, Pacers close regular season in opposite positions
With the No. 1 seed in the Eastern Conference already locked up, the Detroit Pistons visiting the Indiana Pacers on Sunday in Indianapolis with an opportunity to complete a 60-win regular season for the first time in 20 years.
Jerry Demings continues to lag behind David Jolly in fundraising race for Democratic gubernatorial nomination
The former Republican has a five-to-one financial edge over the Central Florida political veteran.
Sun ’n Fun returns, boosting local businesses and adding shuttle service
The vice president of the Aerospace Center for Excellence says the airshow generates more than $60 million for Central Florida.
Dianna Russini sidelined by New York Times during investigation into Mike Vrabel photos
Dianna Russini has been sidelined during an NYT investigation after photos surfaced of the NFL reporter with Patriots coach Mike Vrabel, per reports.
Coaching search shows UNC Basketball still an elite job
The extraordinary events around the search Hubert Davis’ replacement reveal just how unique the UNC job is.
Non-toxic South Shore brand Minot Candles explains why sustainability is so important to business
Spring volleyball: Nebraska tops Iowa State in Sioux Falls
Nebraska volleyball handled business in its first spring match against Iowa State on Saturday, April 11, inside the Sanford Pentagon. Before the match, the two teams agreed to play four sets, as the Huskers won all four (25-17, 25-16, 25-16, 26-24).
Gulfstream's Skyward event draws global business aviation leaders to Savannah
Gulfstream Aerospace Corp. recently hosted nearly 2,000 attendees from over 30 countries at Skyward, its newly reimagined customer event in Savannah. The three-day conference served as a pivotal gathering to discuss the evolving landscape of business aviation.
$10,000 bounty on the implementation of rollback netcode for Ultimate Marvel vs. Capcom 3 placed by Maximilian Dood
It's been nearly 15 years since Ultimate Marvel vs. Capcom 3 was released on November 15, 2011. Funnily enough, Ultimate Marvel vs. Capcom 3 was released about nine months after Marvel vs. Capcom 3 (February 15, 2011), which spawned ...
The definitive MVP argument for Victor Wembanyama
“AI polls” are fake polls
A few weeks after Donald Trump’s second presidential win, I took the train up from London (where I was living at the time) to Oxford to attend a conference on polls and forecasts of the 2024 election. Most of the attendees were pollsters or academics, but I also watched presentations from Aaru and Electric Twin, two companies that do what is interchangeably called synthetic sampling, silicon sampling, or synthetic audiences. Stripped of startup jargon, that means they use large language models (LLMs) to simulate responses to public opinion polls by having AI agents take on the role of survey respondents. I had already heard of Aaru thanks to some articles with eye-catching headlines like “No people, no problem: AI chatbots predict elections better than humans” in the months leading up to Election Day. The founders were making some big, some might even say far-fetched claims, such as: “within two years, we will simulate the entire globe — from the way crops are grown in Ukraine to how that impacts production of oil in Iraq, trade through the strait of Malacca, and elections for the mayor of Baltimore.” When Semafor asked Aaru’s cofounders — Cameron Fink and Ned Koh — about my boss, they said “we respect all those who came before us.” Nate (as he so often does) shared his thoughts on Twitter: Fink and Koh were relatively good-natured about this back-and-forth when we spoke at Oxford. They even offered to mail me one of the t-shirts featuring Nate’s quote they apparently had made. I never took them up on the offer, which I now somewhat regret. These synthetic sampling companies fell off my radar for a while, but they do still exist. In fact, Aaru recently received a $1 billion valuation. Is what they’re doing anywhere close to the most important frontier in AI development? Not by a longshot, especially when Anthropic just developed a model so adept at exploiting software vulnerabilities that it’s only being released to 40 companies. Still, silicon sampling is increasingly finding its way into public polling. Axios reported in March that “a majority of people trust their own doctors and nurses” based on findings from Aaru — without mentioning that the “people” in that sentence were actually LLMs. Around the same time, the Public Sentiment Institute “boosted” their online sample of 373 real survey respondents with 114 AI agents.1 (Spoiler alert: even the co-founder of Electric Twin doesn’t think that’s a particularly defensible approach.) Polling companies like Qualtrics and Ipsos are also developing synthetic data panels. So, what should we make of these … “polls”? Let’s get one thing out of the way: whatever they are, they’re not polls in the way that term is usually defined. Subscribe You can’t replace polls with AI On one hand, using LLMs to essentially make up fake survey respondents sort of sounds like the dumbest idea ever, one that will at best imperfectly replicate real polls while introducing all sorts of biases. On the other hand, with LLMs improving at a remarkable, perhaps even alarming rate, maybe that means I’m a dinosaur at the ripe old age of 24 because I still want to rely on polls that talk to actual people. I’m not going to argue that synthetic samples are completely useless. In fact, as I’ll return to later, there is evidence that some techniques can replicate topline survey results quickly and cheaply. But the marketing from certain companies can be slightly optimistic. “No traditional poll will exist by the time the next general election occurs,” said Fink in 2024. We’re just 206 days away from the midterms, and based on the fact that I still have to collect a bunch of polls every day, I’d say he should have run that prediction by a sample of AI agents before the interview.2 To see why synthetic samples can’t replace polls, here’s a quick primer on how they work. The simplest version of these models involves taking a LLM (like ChatGPT or Claude), giving it a demographic profile (e.g., a white, college-educated woman who lives in Utah and makes $70k a year), and then asking it to respond to a survey question. You repeat that process a few thousand times using different demographic profiles and end up with a sample of synthetic survey responses. The actual models used by private companies are more sophisticated than this, usually because they incorporate more hypothesized demographic characteristics for each agent and provide them with extra information. Aaru, for example, feeds agents a diet of news and information they’d be likely to consume, while Electric Twin incorporates their customers’ proprietary data about the audience they’re trying to replicate. The way Ben Warner, the co-founder of Electric Twin, explained it to me was “we have a large amount of data on […] for instance, 5,000 people. Can we make an accurate prediction of how they would respond to another question?” Still, it should be obvious why synthetic samples can’t replace polls. Polling is fundamentally a data collection process. We might use surveys to make predictions by feeding them into election forecasts, but the main purpose of a poll isn’t prediction, it’s gathering new data about what people think and how they feel. Silicon sampling, on the other hand, produces no new data. It’s simply a model: you input LLM training data, demographic prompts, and a bunch of other information, and it spits out a prediction for what a poll would say. We love models here, but models aren’t polls. That difference is an important philosophical sticking point for most pollsters I talk to. “I think politics should stay away from [synthetic sampling], because we’re trying to […] represent the voice of the people,” said Natalie Jackson, a vice president at GQR Insights. Democratic pollster John Hagner told me: “I think I’m just incredibly skeptical of this idea. I don’t think it’s research. At that point, you’re asking the machine to tell you what you already believe.” Hagner has seen some presentations of early synthetic sampling experiments, but so far, “if it’s being used in a campaign, people are keeping it incredibly quiet.”3 But Eli, I hear you saying, aren’t polls themselves increasingly governed by modeling decisions? Indeed they are: pollsters’ choices on which sampling method to use, how to define their likely voter models, and how to weight their samples can and do lead to dramatic differences in the results they publish. Aaru even referenced these limitations in the methodology statement included with that maternal mortality “poll” — although I’m using the term “methodology statement” loosely here, because it doesn’t really explain how the model works at all. We can ignore the (frankly preposterous) implication that synthetic sampling isn’t subject to a separate set of biases. The important point is that there’s still a meaningful difference between using weighting and other statistical techniques on actual polling data and using a model to predict what a poll would say. The latter is far closer to election forecasts or techniques like MRP — potentially useful models, but not a replacement for polls.4 To be fair, other synthetic sampling companies are perfectly happy with the distinction between polls and models. Warner compared polling and synthetic sampling to different tools in a toolbox. “The mistake I think we make is we think that these new tools should either work in exactly the same way or somehow replace these old tools,” he said. “Rather than thinking of it as, okay, so we’ve always had the hammer, we’ve always had the screwdriver, now we’ve got a saw. But don’t use a saw to try [to] do the job of a hammer.” A quick comment from Nate Eli didn’t ask me for a comment — rather rude of him, don’t you think? But since I’m editing this story, I figured I’d add a few quick thoughts rather than putting words in his mouth. Beyond the frequently misleading marketing, what bothers me about the AI “poll” hype is that as AI tools make statistical inference cheaper and/or better (note that these are not synonyms) that actually increases the comparative value of collecting original data. You might be able to train a model to make a reasonable estimate of what some hard-to-reach poll respondent would say — say, a young Black man who voted for Trump. (Such a person checks a number of boxes for a voter who is usually hard to reach in surveys.) Indeed, this is closely related to what models like the Silver Bulletin forecast already do. They essentially smooth out the kinks in noisy survey data by making inferences based on past voting patterns or national polls or surveys of other states. But you don’t actually know what these voters think unless you’re reaching them directly. If there’s a shift in opinion among this subgroup, you’re not going to detect it. So if I were running a campaign, I’d invest more in going the extra mile to find a representative sample of those voters. And then I’d hire some smart quants — or Claude? — to figure out the implications for campaign strategy based on proprietary data that my competitors didn’t have access to. -Nate Silver Are these models any good? If synthetic surveys are just a new type of model, the next obvious question is whether the models are at least accurate. The answer very much depends on who you ask. On one end of the spectrum, you have the maximalist argument that synthetic sampling is more accurate than actual polls. “It’s an incredibly challenging problem to go to someone and say ‘hey, we’re going to be more accurate at predicting human behavior than you, even when you talk to your customers directly’,” Koh recently told CNBC. In his view, synthetic sampling isn’t a saw to polling’s hammer, it’s “magic.” There’s certainly evidence that synthetic samples can replicate certain survey toplines. But if Aaru does have any examples of their approach outperforming the polls, they’re keeping those to themselves.5 Aaru’s 2024 election model, for example, had Kamala Harris leading in Michigan, Nevada, Pennsylvania, and Wisconsin on November 4th. And although they’ve since taken down their forecast page, they gave Harris a 50.5 percent chance of winning the race on November 2nd.6 After the election, Fink told Semafor he was happy enough with those results because they were “within margin of error,” a term that is completely meaningless when applied to a “sample” of AI agents. And of course, Aaru says their models have improved since 2024, so supposedly now they’d be more accurate than the polls? Still, their stronger argument is on cost: “We are significantly faster and cheaper than traditional polling, and still more accurate,” said Fink. The first two claims are undeniably true, but the third brings us to the opposite end of the spectrum. Both Jackson and Hagner are skeptical that these models are reliable for anything beyond replicating common survey toplines. “I just […] don’t think the machines are what we want when we’re looking for nuanced views. My example on this is people in Arizona and Nevada in 2024 who voted for Trump and voted for expanding abortion in their states on ballot initiatives,” said Jackson. Hagner identified another issue. Maybe the synthetic respondents, like sycophantic LLMs, are inhuman in one important way: they’re too nice. “The reports that have come through at the meetings that I’ve been at are that the early experiments on this, they cannot get respondents to be as racist or sexist or, frankly, as negative as human respondents,” he said. Academic research mostly agrees on this point. While there are some papers that show promising results when using LLMs to replicate polling data, most show that LLMs suffer from various quirks like producing too few “don’t know” responses and can seriously overpredict the favorability of politicians like Donald Trump and Kamala Harris. They also seem to struggle with too little variation between demographic subgroups, so the difference in predicted opinion between Democrats and Republicans, for example, is too small. When I asked Warner about these studies, his response to these papers was that just because academics can’t get synthetic sampling to work doesn’t mean that the technique doesn’t work in general. “Actually, the argument is, okay, yours does not [work]. That does not mean […] for this complex set of machinery, which uses a lot of investment, a lot of time, a lot of money, you can’t get it to work.” Cards on the table, I’m somewhat sympathetic to this argument because academics aren’t exactly great at making election forecasts. Usually, the people with skin in the game are the most accurate. Warner’s argument is that the approach Electric Twin takes — which includes, for example, making multiple predictions for each synthetic respondent using different models and prompts and subsequently averaging those to get a final prediction in a sort of ensemble forecast — produces better results than the simpler academic models. Warner shared a comparison between his method and the method from a recent academic paper with me, and Electric Twin was indeed able to get more accurate replication. But even still, he acknowledged that synthetic sampling “is not a crystal ball.” “If you asked me, do I think using other data sources will be more accurate than asking somebody who they will vote for, I would probably say no. But if you asked me ‘would your system be useful for our turnout modeling today?’ I would say yes.” For better or worse, it looks like the method is already getting more popular in the market research world. Most of the clients Aaru touts these days are businesses like EY and McDonald’s. And AI will probably begin to pop up in other parts of the political polling process. Pollsters are already using it to code open-ended survey responses, and some firms, like YouGov, are testing using LLMs to ask survey respondents questions. More worryingly, one danger to actual polls is that AI agents can be used to infiltrate online surveys. Most online polls use various checks to prevent that from happening, but there’s conflicting evidence on how effective those filters are and how prevalent AI agents currently are in online panels. If those agents ever become impossible to detect, it might spell the end of online polling, but the solution isn’t to replace all of your respondents with ChatGPT. Silver Bulletin is a reader-supported publication. To receive new posts and support our work, consider becoming a subscriber. Subscribe 1 That particular poll obviously doesn’t meet Silver Bulletin standards for aggregation. But we exclude all Public Sentiment Institute polls from our averages because we classify them as an amateur polling firm. 2 You could argue that Fink meant the next presidential election, but (a) I’m also confident we’ll still have real polls in 2028 and (b) in that case he should have asked an LLM to define “general election.” 3 Quick caveat: that’s reporting from a Democratic pollster. It’s possible that Republicans are more willing to use AI in political campaigns. 4 Indeed, Silver Bulletin does not include “polls” produced by MRP in our forecasts or averages, and we think it’s extremely misleading when their practitioners describe them in a way that suggests original data had been collected among a large number of states or Congressional districts. 5 A recent report from Aaru and EY did show two examples of a synthetic estimate being closer than a survey to a real-world benchmark — but I’d take those findings with a grain of salt because the report reads more like an ad and didn’t involve any sort of prediction being made ahead of time. 6 For comparison, our odds for Harris on the same day were 48.2 percent.
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