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Hartford businesses prepare for marathon, Wolf Pack weekend

Thousands of runners and hockey fans are expected in Hartford this weekend for the Eversource Hartford Marathon and the Wolf Pack’s first home game of the season.

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Oct 9 • 11:12 PM EDT • Business • wfsb.com
Friends of BrainHealth grants advance dementia prevention and brain health research

For nearly 20 years, the Friends of BrainHealth donor circle has helped turn promising ideas into innovative brain health research.

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Oct 9 • 10:40 PM EDT • Health • news-medical.net
😐 Neutral (0%)
New University of Missouri meat science lab opens, named after former Missouri governor

The new laboratory, named after former Governor Mike Parson, offers new meat science opportunities for students.

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Oct 9 • 10:21 PM EDT • Science • komu.com
😐 Neutral (0%)
Detroit Pistons See Potential With Ausar Thompson At PG

With one preseason game in the books, the Detroit Pistons already have an exciting wrinkle to explore with Ausar Thompson logging point guard minutes

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Oct 9 • 10:20 PM EDT • Sports • sports.yahoo.com
Man critically wounded in shooting at Humboldt Park business

The 31-year-old man was approached by someone he did not know and shot in the chest at 7:20 p.m. Friday, police said.

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Oct 9 • 10:09 PM EDT • Business • chicago.suntimes.com
☹️ Negative (-18%)
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Mets Rescue Farm System Grade With Deadline Deals
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Oct 9 • 9:48 PM EDT • Sports • sports.yahoo.com
😐 Neutral (0%)
TSSAA volleyball region tournament brackets, schedules, scores for Nashville area

Here's a look at the TSSAA volleyball region brackets, scores for Nashville area during 2026 postseason.

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Oct 9 • 9:35 PM EDT • Sports • sports.yahoo.com
😐 Neutral (0%)
Justin Jefferson pushing to play

Minnesota Vikings WR Justin Jefferson believes he is ready to return

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Oct 9 • 9:21 PM EDT • Sports • sports.yahoo.com
Breast cancer disparities can delay diagnosis and worsen outcomes, experts say

During Breast Cancer Awareness Month, experts are highlighting how cancer health disparities can affect identification, treatment and survival outcomes.

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Oct 9 • 9:10 PM EDT • Health • abc30.com
😐 Neutral (14%)
Many Kauai small businesses hanging on by a thread waiting for financial aid

A month after Hurricane Lowell destroyed businesses and caused a dramatic slowdown in customers, many Kauai operators are barely hanging on. The federal government announced approval of major disaster aid

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Oct 9 • 9:02 PM EDT • Business • kitv.com
Panthers Named Landing Spot For Intriguing Eagles CB

The Carolina Panthers need to address some issues on defense this season.

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Oct 9 • 8:49 PM EDT • Sports • sports.yahoo.com
New book celebrates the life and legacy of Mike Ditka

USA TODAY Sports is releasing a new collector's book honoring the life and legacy of Mike Ditka, coach of the famed 1985 Bears.

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Oct 9 • 8:31 PM EDT • Sports • sports.yahoo.com
😐 Neutral (14%)
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Police accountability questioned after Baltimore business crimes
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Oct 9 • 8:19 PM EDT • Business • foxbaltimore.com
'We're just grateful:' Months after Painted Tree shut business owners out, Eleven101 Collective is providing a second chance
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Oct 9 • 8:19 PM EDT • Business • weareiowa.com
Good Sports: The Fresno Falcons return to Selland Arena

Eighty years of history for the Falcons is adding a new chapter this week, with a brand new scoreboard and playing in front of a sold out crowd at Selland Arena.

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Oct 9 • 8:15 PM EDT • Sports • abc30.com
😐 Neutral (14%)
Al Horford Addresses Kristaps Porzingis’ Absence From Warriors

No one seems to know what's going on with Porzingis.

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Oct 9 • 8:06 PM EDT • Sports • sports.yahoo.com
😐 Neutral (-1%)
'As highly trusted as anyone': Spokane Valley business reacts after former employee gets prison time for stealing $1 million
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Oct 9 • 7:45 PM EDT • Business • krem.com
Caitlin Clark Mentions Angel Reese in Discussing WNBA Future
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Oct 9 • 7:38 PM EDT • Sports • sports.yahoo.com
Mid-America Science Museum in Hot Springs readies a fun-filled fall lineup
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Oct 9 • 7:33 PM EDT • Science • katv.com
"Book's idol is Rip Hamilton?"

"Book's idol is Rip Hamilton?"

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Oct 9 • 7:30 PM EDT • Sports • sports.yahoo.com
😐 Neutral (0%)
Politics Unplugged Podcast: Debating Prop 144

A first for us – this week’s podcast is a debate on Prop 144, which would change mail-in voting in Arizona. Greg Blackie of the Arizona Free Enterprise Club is for, Randy Keating of “No on Prop 144” is against. Then Dennis and Colin look back at a contentious interview with Congressman Andy Biggs.

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Oct 9 • 7:30 PM EDT • Politics • azfamily.com
😐 Neutral (22%)
Group uses Governor Pillen contract controversy to launch business grant program

As early voting gets underway in Nebraska, a government contract that has dogged Gov. Jim Pillen's administration for months is once again drawing attention in the governor's race.

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Oct 9 • 7:28 PM EDT • Business • 3newsnow.com
Deep dive
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FOX54 News Huntsville

FOX54 News - Huntsville - The FOX54 News Team brings you local and national news, weather, sports, and VERIFY fact-checking on the latest trending topics, from elections to COVID-19 to online scams. Watch the FOX54 News Team Monday-Friday at 5:30 p.m. and every night at 9:00 p.m. We reserve the right to moderate or remove comments that are hateful, contain inappropriate language, or violate YouTube community guidelines. Keep it civil, folks.

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Oct 9 • 7:28 PM EDT • Business • youtube.com
Apple Stores Will Add Your Name to iPhone Duo's Startup Screen

Apple has something special planned for customers who purchase an iPhone Duo in an Apple Store. Employees will be able to customize the Duo so it displays the name of the buyer at the "Hello" screen when it turns on for the first time. Bloomberg's Mark Gurman says Apple retail stores in the United States will have a personalization system for adding the buyer's name to an iPhone Duo, with English and Spanish language options.

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Oct 9 • 7:17 PM EDT • Technology • macrumors.com
Duke Freshman Makes Excellent First Impression

Duke freshman forward Joaquim Boumtje Boumtje made a fantastic first impression.

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Oct 9 • 7:01 PM EDT • Sports • sports.yahoo.com
Unlikely Guardians Player Becoming Key to Playoff Success
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Oct 9 • 7:00 PM EDT • Sports • sports.yahoo.com
Street Fighter Cup Zero Build Reload in NA Central: Session 1

Ready? Fight! Throw down in the Street Fighter Cup and battle for a chance to earn cosmetic rewards. Let’s go, World Warrior!

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Oct 9 • 7:00 PM EDT • Technology • fortnitetracker.com
Former NC State Sports Medicine Director faces Wake County Judge in sexual abuse case

Former NC State Sports Medicine Director Robert Murphy appeared in Wake County court Friday on 32 charges related to sexual abuse allegations involving former student-athletes.

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Oct 9 • 6:54 PM EDT • Sports • abc11.com
Browns coach Todd Monken discusses mental process of getting rejected by Jets for Adam Gase in 2019
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Oct 9 • 6:49 PM EDT • Sports • sports.yahoo.com
Konami Planning 'Second and Third Waves' of New Silent Hill Games

Konami is planning "second and third waves" of new Silent Hill games, according to producer Motoi Okamoto.

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Oct 9 • 6:47 PM EDT • Technology • ign.com
Daytona Beach businesses deal with recurring flooding after recent rain

Recent rain is raising flooding concerns in Daytona Beach, where Fairview Avenue businesses say rising water has become a recurring issue.

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Oct 9 • 6:41 PM EDT • Business • mynews13.com
Chargers Injury Report: Quentin Johnston, Derwin Hames OUT vs. Broncos

The Chargers will be without Joe Alt, Derwin James, and Quentin Johnston this week against the Broncos.

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Oct 9 • 6:39 PM EDT • Sports • sports.yahoo.com
Flu numbers low so far but COVID on the rise, Vt. health officials say

Cold and flu season is underway in Vermont, and the state health commissioner said that while flu cases remain low so far, doctors across the state are seeing more cases of another seasonal illness pop up.

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Oct 9 • 6:35 PM EDT • Health • wcax.com
Missouri Health Care Association’s Golden Age Games return for its 26th year

The three-day event brings together over a dozen assisted and long-term care facilities for some friendly competition.

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Oct 9 • 6:27 PM EDT • Health • ky3.com
‘Newlyweds’ showrunner fired before series premiere, calls series ‘the most joyous TV experience of my life’

The co-creator of the new comedy ‘Newlyweds,’ which stars Téa Leoni, Tim Daly, and Jamie Lee Curtis, says she’s been fired ahead of its premiere.

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Oct 9 • 6:27 PM EDT • Entertainment • ew.com
Vegas-level entertainment brings limitless excitement to Central California

Your next night out starts at Tachi Palace Casino Resort!

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Oct 9 • 6:22 PM EDT • Entertainment • kmph.com
Congressman Van Orden receives Friend of Wisconsin Farm Bureau Award

The Brief

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Oct 9 • 6:18 PM EDT • Politics • news8000.com
Trump rally brings road closures, business prep to Clarksville

President Trump is scheduled to fly into Fort Campbell on Saturday, Oct. 10, for a midterm rally. His motorcade will travel across town to the F&M Bank Arena near the Austin Peay campus.

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Oct 9 • 6:01 PM EDT • Business • wsmv.com
Seahawks Injury Issues: Coach Earns Credit For Finding Answers

With key starters sidelined, first-time coordinator Brian Fleury earns praise for stabilizing Seattle’s offense through creative adjustments and steady leadership amidst a wave of early-season roster volatility.

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Oct 9 • 6:00 PM EDT • Sports • sports.yahoo.com
Chicago Bears-Green Bay Packers: Keys for a Chicago victory

The Bears are favored against their rival team. Our crew has the keys to the game.

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Oct 9 • 6:00 PM EDT • Sports • sports.yahoo.com
Wichita Police arrest teenagers after stealing candy from local business

Wichita Police have arrested several teenagers for theft after they were caught on camera earlier this week stealing candy from a small business in Delano.

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Oct 9 • 5:55 PM EDT • Business • kake.com
Packers have a major problem heading into Bears showdown

The Green Bay Packers need to be on their game going into the Chicago Bears showdown.

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Oct 9 • 5:50 PM EDT • Sports • sports.yahoo.com
Decade-old RAM is making a comeback

Somehow, DDR4 has returned.

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Oct 9 • 5:50 PM EDT • Technology • theverge.com
Seahawks DT Leonard Williams has no injury designation
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Oct 9 • 5:47 PM EDT • Sports • sports.yahoo.com
Bedford Co. students launch business, plan to introduce products at Fall Foliage Festival
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Oct 9 • 5:45 PM EDT • Business • wjactv.com
Task force ditches Wyoming-run health insurance plan idea, mulls unorthodox service models

by Katie Klingsporn, WyoFile A legislative task force studying health insurance affordability in Wyoming has declined to advance a proposal to create a

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Oct 9 • 5:45 PM EDT • Health • capcity.news
Ex-Saints QB Suddenly Released by Eagles

In a successful and well-traveled NFL career, Andy Dalton had a stop with the New Orleans Saints. It wasn’t the most memorable or the longest, but it was substantial time on the field for “The Red Rifle” with the Saints. It came to mind again on Friday, when the Philadelphia Eagles surprisingly released Dalton after […] The post Ex-Saints QB Suddenly Released by Eagles appeared first on HEAVY.

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Oct 9 • 5:42 PM EDT • Sports • sports.yahoo.com
49ers wide receiver Mike Evans has no injury designation
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Oct 9 • 5:29 PM EDT • Sports • sports.yahoo.com
How federal college sports regulation would impact USC student-athletes

A recently passed Senate bill could reshape the college sports landscape

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Oct 9 • 5:28 PM EDT • Sports • spectrumnews1.com
How federal college sports regulation would impact USC student-athletes

A recently passed Senate bill could reshape the college sports landscape

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Oct 9 • 5:28 PM EDT • Sports • spectrumnews1.com
Greek takeaways: What did we learn from Lionesses' win?

England come away from Greece with a valuable first-leg lead in their Women's World Cup qualifying play-off - but who impressed in the 3-1 victory?

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Oct 9 • 5:15 PM EDT • Sports • sports.yahoo.com
Elon Musk’s Ex-Wife Claims He Cut Daughter’s Health Insurance

Elon Musk’s estrangement from daughter Vivian Jenna Wilson is getting another deeply personal airing, this time from her mother. In […]

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Oct 9 • 5:10 PM EDT • Health • yahoo.com
"There's still a pathway with Karl-Anthony Towns and …

"There's still a pathway with Karl-Anthony Towns and …

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Oct 9 • 5:04 PM EDT • Sports • sports.yahoo.com
2026 Week 6 Preview: Tulane Green Wave @ Army Black Knights

Two high-powered rushing attacks meet in West Point for the first time since the 2024 American title game.

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Oct 9 • 5:04 PM EDT • Sports • sports.yahoo.com
Democrats’ mail ballot shift: From the Politics Desk

Plus, what we learned from last night’s debates.

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Oct 9 • 5:00 PM EDT • Politics • nbcnews.com
High-Signal Publisher
Trump names commentator Katie Zacharia of his media company as next White House press secretary

WASHINGTON (AP) — President Donald Trump announced Friday that Katie Zacharia, a communications adviser for his media company, will succeed Karoline Leavitt as White House press secretary.Trump reveal...

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Oct 9 • 4:53 PM EDT • Politics • yahoo.com
Sports Overtime: Week 7 (Friday, Oct. 9, 2026)

Watch highlights and view scores from Week 7 of the 2026 NSAA football season.

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Oct 9 • 4:52 PM EDT • Sports • 1011now.com
College of Charleston graduate students study Charleston Harbor health

College of Charleston graduate students shared their research from studying topics like the Charleston Harbor at the college’s annual marine science colloquium at Fort Johnson on Friday.

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Oct 9 • 4:50 PM EDT • Health • live5news.com
Alvin Kamara questionable for Week 5

The Saints star running back could miss Week 5.

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Oct 9 • 4:44 PM EDT • Sports • sports.yahoo.com
Zay Flowers listed as questionable

Ravens RB Zay Flowers questionable for Week 5 after three limited practices

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Oct 9 • 4:43 PM EDT • Sports • sports.yahoo.com
Rockettes ring in Christmas with a brand-new tap number

The Radio City Rockettes are gearing up to get a kick out of the holiday season!

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Oct 9 • 4:42 PM EDT • Entertainment • abc7ny.com
Joe Alt, Derwin James among Chargers ruled out for Sunday
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Oct 9 • 4:40 PM EDT • Sports • sports.yahoo.com
Cleveland Guardians Announce Starting Pitcher for ALDS Game 5

Forty-eight hours after closing out Game 4, the Cleveland Guardians will hand Gavin Williams the ball to be their starter in Saturday's win or go home Game 5.

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Oct 9 • 4:40 PM EDT • Sports • sports.yahoo.com
Saratoga Springs Specialty Clinic and Cancer Center Expanded

Intermountain Health is expanding access to specialized care close to home with the opening of the new Saratoga Springs Specialty Clinic and Cancer Center.

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Oct 9 • 4:37 PM EDT • Health • news.intermountainhealth.org
Lamar Jackson not available for Week 5

Ravens QB Lamar Jackson missed all three practices this week and has been ruled out

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Oct 9 • 4:35 PM EDT • Sports • sports.yahoo.com
SMU Bowl Projections Raise Questions About Mustangs' Playoff Hopes

SMU football is projected for bowl games against Florida, Arizona and USC, but Kevin Jennings and the Mustangs still have a path toward the ACC title and playoffs.

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Oct 9 • 4:29 PM EDT • Sports • sports.yahoo.com
Science fiction vs. reality: CTOs assess fears of AI doom

Tech leaders from Trulioo, ModelOp, Reality Defender, and Indigo BioAutomation examine how real the cautions from speculative stories might be.

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Oct 9 • 4:27 PM EDT • Science • informationweek.com
Barry Manilow returns to the stage after six-week hiatus

"I'm back!": Barry Manilow returned to the Las Vegas stage after six weeks away, a summer break while he is navigating his lung cancer recovery.

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Oct 9 • 4:27 PM EDT • Entertainment • latimes.com
Aaron Jones Sr. good to go for Week 5

Aaron Jones is set to play in Week 5.

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Oct 9 • 4:21 PM EDT • Sports • sports.yahoo.com
Steelers Star Cites Serious 'Disconnect' With Coaching Staff

Jalen Ramsey's frustration with rigid play-calling signals a growing rift in Pittsburgh, leaving Mike McCarthy scrambling to bridge the gap between veterans and his new defensive scheme.

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Oct 9 • 4:16 PM EDT • Sports • sports.yahoo.com
Health Savings Accounts Contributions Increasingly Tied to Employers

IRS data show employer HSA contributions are playing a growing role, with shares and contribution growth varying by income. See what the CRS report says.

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Oct 9 • 4:05 PM EDT • Health • legis1.com
WTAMU to host business startup seminar Monday

West Texas A&M University is set to host a business startup seminar Monday.

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Oct 9 • 4:01 PM EDT • Business • newschannel10.com
Kyshawn George Emerges as Wizards Point Guard Behind Trae Young

Washington’s wing thrives in a dual role, anchoring the second-unit offense and stifling elite scorers. Can the versatile wing maintain this high-usage pace across a full season?

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Oct 9 • 4:00 PM EDT • Sports • sports.yahoo.com
‘Avatar: Seven Havens’ review: Beloved franchise gets vibrant expansion

The sequel to "Avatar: The Last Airbender" and "The Legend of Korra," premiering Friday on Paramount+, is a worthwhile franchise addition, writes our reviewer.

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Oct 9 • 4:00 PM EDT • Entertainment • yakimaherald.com
Questionable tag for Keenan Allen

Colts WR Keenan Allen questionable despite full practice Friday

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Oct 9 • 3:58 PM EDT • Sports • sports.yahoo.com
Vikings-Saints Week 5 score predictions from the Bring Me The Sports staff

Will the Vikings stay undefeated or head into the bye week with their first loss of the season?

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Oct 9 • 3:56 PM EDT • Sports • sports.yahoo.com
Colts list Keenan Allen, Darius Slayton as questionable
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Oct 9 • 3:41 PM EDT • Sports • sports.yahoo.com
☹️ Negative (-50%)
Rico Dowdle listed as questionable for Week 5

Steelers RB Rico Dowdle questionable after three straight limited practices

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Oct 9 • 3:40 PM EDT • Sports • sports.yahoo.com
Training: Getting ready for a return to action

View the best images from training on Friday... Features Liverpool v City: The Premier League returns! A long-awaited return to action following the international break is moving closer.City head to...

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Oct 9 • 3:35 PM EDT • Sports • sports.yahoo.com
Silent Hill Creator Keiichiro Toyama’s Bokeh Game Studios Next Project First Info Unearthed

When it comes to horror franchises, Silent Hill is up there as one of the most known and respected. That's why when its creator, Keiichiro Toyama, left Konami to start…

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Oct 9 • 3:33 PM EDT • Technology • mp1st.com
Netflix’s Summer of Bummer

(Welcome to the Entertainment Strategy Guy, a newsletter on the entertainment industry and business strategy. I write a weekly Streaming Ratings Report and a bi-weekly strategy column, along with occasional deep dives into other topics, like today’s article. Please subscribe.) Today, I’ve got a guest post from longtime friend of the newsletter, Brandon Katz. I’ve been trying to find time all summer to look at Netflix’s straight-to-streaming film slate, but between a pre-planned trip and Nielsen moving up their streaming data timeline, I’ve been swamped. So I reached out to Brandon, one of my favorite fellow analysts, to write about it. And I feel like he captured the tone and data focus of the newsletter perfectly. You can connect with Brandon on LinkedIn and Twitter. Enjoy! Don’t worry, folks. You’re in safe hands with me. To ease any anxieties about an interloper in ESG’s domain, I’ll start by stealing one of his best framing devices: headlines. Box office flops are covered in the same way the Teenage Mutant Ninja Turtles eye pizza: with cartoonish insatiability. I would know. I’m a former reporter who wrote nearly identical headlines: Yet, intentionally or not, streaming misses get treated with kids gloves, filtered through a rosy lens: In the last six years, U.S. streaming viewership has become nearly as transparent as the box office, but the data often arrives weeks later, in a number of less intuitive metrics, and with nary an official budget to be found. This plays into the Wall Street-whispering narratives major streamers have been cultivating for years. They get a pass in a way that theatrical studios simply don’t. Subscribe Netflix’s Summer Slate Not a single Netflix original film released between May and August this year opened above 20 million U.S. TV hours, per Nielsen. That benchmark usually serves as the EntStrategyGuy’s floor for a streaming hit on Netflix. None of these films enjoyed a hit-cementing single week of 20-plus million hours during their runs. Netflix’s two best films were true crime docs, Maternal Instinct (16.5 million hours) and The Crash (19.7 million), the best overall week for a film this summer. Great for most other streamers, but not necessarily what we’re used to seeing from Netflix. For an overly-dramatic comparison, Happy Gilmore 2 opened last summer to around 47 million hours (celebrity cameos, baby!). Zooming out, the picture looks even worse. In 2026, Netflix’s five biggest scripted summer films posted the lowest average (28.6 million hours) and median (28.8 million hours) eight-week viewership totals of the past four years. Now, it’s unrealistic and unfair to expect Netflix to deliver a _KPop Demon Hunters-_sized hit every year. But it’s also not ideal to see the size of their hits shrinking over the last few summers. Let’s quickly run through some of the notable summer misses. Jennifer Lopez and Brett Goldstein’s perfectly fine romcom, Office Romance, fell off the charts after 20 million hours in its first two weeks. Top films usually last for four-plus weeks. Starry titles ideally don’t decay that fast either. Homegrown star Millie Bobby Brown couldn’t prevent the snappy Enola Holmes franchise from diminishing returns. At 14.3 million U.S. hours, the third film posted roughly half of what the first two films did in their first two weeks. What’s on Netflix calculated that per-day global views were down nearly 60% from the second movie. The Whisper Man did okay with more than 36 million hours over its first four weeks. But I expected a little more juice from a film featuring Robert De Niro, Michelle Monaghan, and Adam Scott. Kevin Hart’s Ladies First collected just 11.2 million hours total across two weeks. That’s a big miss for one of Netflix’s go-to stars. Plopping into the same bucket are Sunny Sandler’s Don’t Say Good Luck (10.3 million in two weeks) and John Cena’s Little Brother (17.5 million). Meanwhile, English-language originals Color Book (June 19), In the Hand of Dante (June 24) and Heartstopper Forever (July 17) never sniffed Nielsen’s Top 10 at all, despite needing only 2 to 5 million hours to land in the top ten most weeks. (By my count, eleven English-language scripted original films released between May and August did chart). It’s only fair to mention that Swapped (1-May) posted nearly 42 million U.S. hours over five weeks (the longest Netflix original run this summer) and is currently their eighth most-watched English-language film ever worldwide. Remarkably Bright Creatures (37 million, 4 weeks) and Voicemails for Isabelle (27 million, 4 weeks) weren’t bombs either. Still, overall, I think it’s fair to say this was a quieter summer season than we’re used to seeing from the market-leader. You might not realize that given the language commonly used in public analysis. The Twist Despite the starkly black-and-white tone of the coverage, here’s the twist: when many box office bombs arrive on streaming, their viewership looks a whole lot like many of Netflix’s supposedly successful summer releases. Hmm, where have we heard that one before? Masters of the Universe topped out at $65 million stateside against a $170 million budget_._ I’ll admit, Skeletor ripping sleeveless curls as a gym bro and bodyslamming Adam’s co-workers was funny. But, much to the chagrin of my bank account, my laughter doesn’t launch franchises. Yet the He-Man reboot opened to 19.6 million hours (from a Wednesday five-day opening instead of just one weekend), on par with Hoppers on Disney+ (19.4 million). It put up nearly 47 million hours over its first six weeks, bigger than all of Netflix’s summer releases. Pretty darn healthy and likely to land among the 25 most-watched movies on streaming this year. Sticking with Amazon, The Sheep Detectives just barely broke even at the box office with $133 million worldwide (and only $66 million domestic). I never expected cloven-hooved, cud-chewing mammals to be able to bring me to tears. Yet that’s exactly how I found myself at the end of this surprisingly affecting movie (#NoShame). It was likely the unexpected quality in a family-friendly film that powered its streaming over-performance. Sheep Detectives delivered a solid run for Prime video netting 26.2 million hours! How about franchise IP? Star Wars: The Mandalorian & Grogu had the lowest opening ($81 million) and lowest-grossing Disney-era live-action Star Wars film ($178 million domestic). One day before release, its Heat score (19.8%)—audiences who list their interest as a 7/7—fell behind blockbusters Wicked (21%), Superman (23%), Fantastic Four: First Steps (23%), Michael (23%), Toy Story 5 (26%) and Avatar: Fire and Ash (27%), according to Greenlight Analytics. The urgent enthusiasm just wasn’t there. On streaming, Mando opened to weeks of 12.1 million, 6.1 million and 2.7 million hours (21 million total) over its first three frames. Not the numbers Lucasfilm was hoping for nor the numbers of a streaming hit. But they’re in the same vicinity as some Netflix summer releases with $345 million at the global box office to offset a smidgen of the pain. Final Thoughts So why oh why does this nuance gap exist? Four key reasons: Data Literacy: A “$100 million opening” just makes sense. After decades of box office reporting, even casual movie fans are well-versed in the benchmarks of hits and home runs. There’s an immediate shorthand. But “16.5 million” hours doesn’t land nearly as cleanly. Despite leaps of progress, the streaming ratings era is still in its infancy compared to theatrical. The EntStrategyGuy and I met thanks to a late 2010s group chat of data nerds hungry to find a shred of certainty in nebulous streaming performance. I’m not surprised to see “No. 1 on Netflix” still getting misconstrued out in the wild. Timing: By Friday morning, we have the box office’s Thursday night previews totaled, allowing us to better project the weekend’s expectations. From there, ticket sales are reported daily. By Sunday, the film’s fate is usually finalized, at least in terms of public perception. In streaming, Nielsen recently improved its delay to…two weeks. The medium isn’t forced to contend with instant gratification as harshly. Financials: Theatrical film budgets are a mere Google away. Profit and loss is calculated in the cold and unforgiving naked light of day for all to see. But finding the vast majority of streaming exclusive movie budgets requires the forensic investigation skills of a Criminal Minds detective. Also, it’s very difficult to calculate how much revenue/value a straight-to-streaming films provides a streamer. This is why there are so few stories about streaming original movies “losing X amount of money”. On top of that, marketing budgets are far greater for theatrical movies than streaming exclusive movies, which leads to earlier and better awareness. This then translates to a wider pool of potential interest. Narrative Control: Netflix is the only major streaming service to publish weekly first-hand viewership data and annual engagement reports. Naturally, some headlines borrow their first-hand framing**.** Other streamers benefit from their comparative lack of transparency. They may occasionally announce vague performance platitudes such as Apple TV’s Mayday becoming its “biggest film debut on the platform to date over its first 18 days,” and that it ranked No. 1 with left-handed viewers in its first weekend. (Fine, I made up that second one). But, for the most part, they keep first-hand viewership shrouded in mystery to avoid bad press. Especially for outlets that demand multiple articles per day from their writers, it’s an easy (and understandable) way for some reporters to hit their daily article quota by just repeating what the streamers have told them. TL:DR version: Streaming-exclusive movies are asked to do different things than theatrical movies, but that doesn’t mean they should escape judgment. Both still need to draw enough eyeballs to justify their cost within the proper performance contexts. The more cleanly we can inject a little nuance into streaming analysis, the better we’ll understand the audience and content trends that drive this industry. And that’s what all of this is really about: knowing what audiences actually want! Brandon Katz is the Director of Insights & Content Strategy at Greenlight Analytics where he focuses on evaluating the ever-fluid media landscape to unearth understanding, opportunity and value. Greenlight Analytics is the entertainment intelligence consulting company redefining how Hollywood finds, understands, and activates audiences. Prior to joining Greenlight Analytics, he served as the senior entertainment industry strategist at Parrot Analytics, and as a full-time entertainment industry reporter covering the Xs and Os of Hollywood, most notably with TheWrap and the Observer.

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Trump selects Katie Zacharia as next White House press secretary

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Oct 9 • 2:28 PM EDT • Politics • cnn.com
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