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High-level dialogue on One Health
On One Health Day, observed every year on 3 November, WHO/Europe will convene a high-level dialogue in Brussels with the Food and Agriculture Organization of the United Nations, United Nations Environment Programme and World Organisation for Animal Health, alongside European institutions, technical agencies and strategic partners.
Science Pub: El Niño Facts, Myths & Mysteries
What is El Niño—and what makes this year’s super? Many people associate El Niño events in California with unusual animal sightings, heavy rains and flooding, and disruptions to coastal agriculture and fisheries. […]
Wallace Community Center Dothan gets full accreditation for science simulator center
Dothan, Ala. (WDHN)– Wallace Community College in Dothan is defining itself as a learning institution by breaking barriers for its health studies curriculum. In their simulation center, stude…
Trump, ignoring polls, predicts economy to help Republicans in midterms
By Trevor Hunnicutt CORINTH, Mississippi, Oct 26 (Reuters) - US President Donald Trump campaigned on Monday in deeply Republican Mississippi, predicting victory for a Republican Senate candidate based
Bernie Taupin shares how he dealt with songwriting partner Elton John being ‘horrible and difficult’ on tour
Bernie Taupin is explaining how he dealt with his songwriting partner, Elton John, when the singer was acting ‘horrible and difficult’ on tour.
NASA and USDA sign agreement to expand Earth science and agriculture collaboration
NASA and the U.S. Department of Agriculture (USDA) have signed a Memorandum of Understanding to expand cooperation in Earth observation, geospatial analytics, and advanced data technologies, as part of USDA’s data modernisation plan for U.S. agriculture.
Three Hagler Fellows to join Texas A&M Agriculture and Life Sciences
Three world-renowned scientists will collaborate with faculty in the Texas A&M College of Agriculture and Life Sciences as Hagler Fellows.
What Is the Relationship Between Doing Good History and Entertainment?
[Cross-posted from The Tattooed Historian’s Dispatch] What exactly are we doing when we communicate history to the public? Most of us would agree that accuracy matters, evidence matters, context matters, historical rigor matters. But we also live in a world where attention matters (and attention spans are dropping at an alarming rate). Subscribe Whether we’re posting on social media, producing videos, hosting podcasts, giving public talks, or designing museum programs, we’re all competing with countless other demands on people’s time. The public doesn’t simply stumble into history anymore. Now, good history has to find people where they already are. This raises a difficult question: Is making history entertaining part of good historical practice, or is it simply what we must do to remain relevant? “Entertainment” is often treated as the opposite of seriousness. But what do we mean when we use the term itself? Does entertainment mean simplifying the historical record? Does it mean telling compelling stories in a lively manner? Is there a difference between being engaging and being entertaining? And who gets to decide where that line is? Share These questions become even more complicated online. Social media platforms reward attention. Algorithms reward engagement (the positive and the negative). Visibility often depends on producing content that people are willing to click, watch, share, and discuss. What happens when those incentives shape the way history is presented? Can historians work within those systems without letting those systems define the work? Are public audiences being served better than ever before, or are platform incentives changing what kinds of history rise to the surface? These are just a few of the issues that I discuss with John R. Heckman in our latest installment of “Historians Off the Cuff.” Feel free to suggest future topics for us to discuss in the comments section below. Hope you are entertained. LOL Civil War Memory is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Subscribe
Assassin's Creed Black Flag Resynced Final Major Content Update Coming This Week
Ubisoft has detailed Assassin's Creed Black Flag Resynced's final major content update, revealing a closer look at new game+, Nightmare difficulty, and more.
Mid-Columbia Ballet prepares for 50th anniversary of "The Nutcracker"
RICHLAND, WA. — For 50 years, the Mid-Columbia Ballet has brought the holiday classic The Nutcracker to audiences in the Tri-Cities. This year, the organization is celebrating that milestone with 144 dancers, new costumes and months of preparation to bring the beloved production to life. The annual performance is a major undertaking for the dancers, instructors and volunteers who work behind the scenes to make the show possible. Rehearsals span 13 weeks, with dancers practicing four days a week for multiple hours at a time.This year’s production will feature new costumes for the Waltz of the Flowers, including a sequence with as many as 25 dancers on stage at once. The show also brings together performers across generations, including adults who have been part of the production for more than 20 years. For Artistic Director Debra Rogo, the preparation begins long before the curtains open.Rogo has been involved with the Mid-Columbia Ballet for 40 years and says planning for The Nutcracker takes place throughout the year. While organizing a production of this size requires significant time and effort, she says watching young dancers grow and develop a passion for ballet makes it all worthwhile. “It’s why I do this,” Rogo said. “It is overwhelming ina good way. To be able to share into their lives and watch them develop a love of this art form and the hard work … it makes me very proud.”Rogo’s decades of involvement reflect the lasting impact the production has had on the local dance community. For many performers, The Nutcracker is more than a seasonal performance. It is an opportunity to build skills, create relationships and become part of a tradition that continues year after year.While the dancers spend weeks rehearsing their routines, a large team of volunteers works behind the scenes to support the production.More than 100 volunteers are involved this year, helping make the performance possible. Their contributions reflect the range of people who come together to support the arts in the Tri-Cities.Randy Haven, a longtime volunteer, says the sense of community is one of the things that makes the experience so special.“The people that you hear volunteering, it’s incredible,” Haven said. He described seeing people from different backgrounds working together backstage, from employees at Hanford to parents raising large families.Haven says that shared commitment creates a family-like atmosphere among the people involved in the production. For Rebecca and Torrie, the Mid-Columbia Ballet has been part of their lives since childhood. Both began dancing with the organization at age seven and have since returned as teachers, helping introduce the next generation to the art form.Their connection to the ballet has continued into their adult lives, creating an opportunity to share their love of dance with younger performers.Torrie now has three daughters performing in The Nutcracker, giving her the chance to watch them experience a tradition that was also part of her own childhood.Being able to see her daughters participate in the production has made the experience especially meaningful, she said.Although audiences can see productions of The Nutcracker in major cities such as New York and Seattle, those involved with the Mid-Columbia Ballet say the local performance offers something distinctive.The community atmosphere allows audiences to experience the production while supporting local performers and the people who dedicate their time to the arts.Rebecca says experiencing a live performance alongside other people is particularly meaningful in a world where so much time is spent looking at screens.She believes live art gives people an opportunity to connect with one another through a shared experience.The ballet’s production also gives local dancers the chance to perform for their community while continuing a tradition that has been part of the Tri-Cities for five decades. When to see ‘The Nutcracker’ in RichlandThe Mid-Columbia Ballet will present its 50th-anniversary production of The Nutcracker Dec. 10 through Dec. 13 in Richland.Tickets go on sale Nov. 1. Audiences can look forward to seeing 144 dancers, new costumes and the work of more than 100 volunteers come together for the holiday production.COPYRIGHT 2026 BY APPLE VALLEY NEWS NOW. ALL RIGHTS RESERVED. THIS MATERIAL MAY NOT BE PUBLISHED, BROADCAST, REWRITTEN OR REDISTRIBUTED.
The sleeper issue that could decide the U.S. Senate race in Texas
Voters from both parties consistently rank the issue second only to the economy and high prices
NASA, USDA Sign Agreement Advancing Earth Science, Agriculture
NASA and the U.S. Department of Agriculture (USDA) have signed a Memorandum of Understanding expanding cooperation in Earth observation, geospatial analytics,
Father-son team acquires Farmington audio-video business, plans expansion
The Perfect Vision & Sound acquisition brings new owners and a move to Farmington, Connecticut, with plans to expand residential and commercial services.
Colorectal cancer cases in kids have risen sixfold over past 2 decades — researchers are racing to understand why
While rare, colorectal cancer is becoming more common in kids, teens and young adults, and the disease appears particularly aggressive in this age group.
Local businesses weather the effects of international Geneva cuts
For nearly two years, restaurants, hotels, and other parts of the local economy have grappled with the effects of international Geneva job and budget cuts, particularly around the Nations quarter. Two publicly backed studies are now seeking to quantify the losses.
Ewa Beach shooting survivor overcomes another health scare
Three years after surviving a gunshot to the head, Richianna DeGuzman is heading back to rehab following a week-long stay in the ICU.
Bruins’ Unbeaten Run Gets A Bigger Test Against The Hurricanes
Boston keeps finding ways to survive difficult moments, but the Bruins’ latest comeback sets up a tougher question: can they carry that resilience into a Tuesday road game against one of the NHL’s most demanding opponents?
A Healthy Balance Between Rigor and Mental Health
Many students of Irvington High School typically start their own nonprofits, strive to have 4.0 GPAs and more extracurriculars than can be counted on the fingers. This is typically seen as the “key” to accomplishing an acceptance to a prestigious university, creating a rigorous and competitive environment where students tend to prioritize academic excellence over...
Why Google chrome is always using so much RAM
Chrome has built-in features that should make your browser run smoothly. If it's not, it's more likely to be the fault of a particular site or extension.
Campbell County health and food inspections (10/16/26–10/22/26)
GILLETTE, Wyo. — The Consumer Health Services Division of the Wyoming Department of Agriculture conducts inspections of retail food establishments throughout Wyoming (where there is not a local health department that does inspections) to help ensure safety of Wyoming residents. Campbell County establishments are inspected at least once a year by the WDA. All of […]
Face the Facts: New health insurance helps early childhood educators
Child care is expensive, and keeping qualified workers on the job is part of the challenge. Now, Connecticut is offering a new health insurance subsidy to help early childhood educators lower their monthly premiums. Rep. Kate Farrar (D-West Hartford) explains how it works and why it could make a difference for families. Mike Hydeck: For years, Connecticut has had among…
Babcock Singles Out Oiler After Ugly Loss To Maple Leafs.
Mike Babcock called out one player in particular after a 7 - 2 thrashing against the Leafs.
What voters need to know about the races for Florida’s Cabinet positions
The Florida Cabinet consists of the attorney general, chief financial officer and agriculture commissioner.
Memorial Health dietitian highlights importance of blood sugar management
Zeff encourages people to schedule regular medical appointments and get their blood sugar tested, particularly those with a family history of diabetes.
Marcos Leonardo Opens Up On A Difficult Start At Ajax
Following Ajax's win against Atalanta, Marcos Leonardo spoke about a difficult start at Ajax.
Google DeepMind exec shares skills that can make graduates stand out
Extra-curricular activities on a CV show if someone has a preset for "lifelong learning," said Google DeepMind exec, Lila Ibrahim.
Chicago Bears stadium becomes a political game as midterms near. Can it score for Republicans?
The saga over where the future home of the Chicago Bears has become about more than just sports. For Republicans, and GOP governor nominee Darren Bailey in particular, it represents a political Hail Mary to find a subject that captivates…
Trump started a trade war with Canada. GOP candidates became casualties.
High tariffs on Canadian goods have turned into a liability for Republicans in key midterm races, particularly those in northern border states.
Union to Dedicate Historic Marker Commemorating Battle of Connecticut Farms as Part of America's 250th Celebrations
Union – The Township of Union Planning Committee for the 250th Anniversary of the United States, in partnership with the Union Township Historical Society, invites residents and history enthusiasts...
Sunderland vs Leeds – Predicted lineup and team news
Sunderland host Leeds United at the Stadium of Light on Sunday, looking to move away from the bottom of the Premier League standings and end a difficult run of results.The Black Cats head into the gam...
NMSU research centers celebrate fall with outreach events
NMSU agricultural science centers hosted fall learning events featuring farm demonstrations, pumpkin patches and hands-on activities for elementary students.
Trump, Who Once Called Early Voting ‘Ridiculous,’ Casts a Midterm Ballot
The president voted at a polling station in Palm Beach County, Fla.
A woman owned small business opportunity through a popular Valley farmer’s market
Among the rows and rows of homemade items and other one-of-a-kind creations found at the Pinnacle Peak Farmers Market, woman owned business proprietor, Tara J. Harley offers something shoppers have a difficult time finding: handmade jewelry where every piece a unique creation. Harley, owner of Lady J’s Creations, designs unique handmade jewelry and brings her...
Netflix’s Leadership Shake Up…Explained
(Welcome to the “Most Important Story of the Week”, my bi-weekly strategy column analyzing the most important (but often not buzziest) news story of the last two weeks. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. Please subscribe.) Well, I had a simple article planned for this week. Called “Whoa, I Missed It!”, I’d take a gander at a few important-but-under-the-radar stories I didn’t cover while I wrote about all things “Skydance. (Formerly known as “the saga of Netflix trying to buy Warner Bros., but not Discovery, then Paramount-Skydance bought all of Warner Bros. Discovery”.) Alas, that article will have to wait. Netflix made news. Ironically, my “Whoa, I Missed It!” article would have mostly been about “content” strategy decisions, which is also what today’s article is about. But instead of the entire industry, this article will only cover Netflix’s decision to upend their film and TV content teams. Just that! So that’s the full topic of the day. I’m going to tackle the issue in the opposite direction of the way “stuff” flows: uphill. We’ll start at film, then move onto TV, and then onto the CEOs themselves, and the strategy questions that still remain. But we start with the numbers driving this. Let’s dive in. Subscribe Most Important Story of the Week - Netflix Upends Their Corporate Hierarchy I’ve got a lot of thoughts, but we’ll start with the most common response to yesterday’s article. Let’s Talk Stock Price More than one person, responding to what I published two days ago, pointed out that, well, actually, the thing driving Netflix’s actions is this: In short, stock price! Even if Netflix isn’t obsessed with their own share price—they probably are, but, for the record, my strategic advice to every CEO is to absolutely ignore stock prices, which will, ironically, probably help the stock price long-term—most everyone thinks they are. By the way, I prefer market capitalization to stock prices, because it’s a more apples-to-apples way to compare companies: But there’s an even better way to look at it, and it kinda casts some doubt on the entire push here: price-to-earnings. I have a long list of articles that I wish I had written, and chief among them is an article titled, “Am I Still a Netflix ‘Bear’?” meaning someone who thinks Netflix’s stock is overvalued. As of last summer, Netflix had solved their biggest problem—which for me (circa 2019) was the lack of free cash flow—but their stock was CRAZY overvalued. That’s this chart here: Why did Netflix’s stock price increase to a price-to-earnings ratio of 50 last summer? What financial metric changed so quickly? Nothing. Given that, historically, mature entertainment companies average 10 to 20, with 16 being the average, that increase made little sense. Netflix’s stock swoon these last eight or so months wasn’t irrational; the stock price rise last year was. So if you want a really hot Netflix take, here it is: Netflix’s stock price has been going down because the financial industry recovered its senses, not because of any strategic mistake. Yes, that would imply that cleaning house may have been a mistake. That’s why the charts yesterday are so important, because they show that Netflix did have a strategic problem (a lack of hits) and that’s what they moved to address. (One could also argue the industry drastically overrated Netflix’s growth prospects, but that’s a financial industry problem, not a Netflix strategy problem per se. Some growth estimates are just crazy. *cough* AI *cough*) Now, the last time Netflix’s stock price crashed—circa 2022—it gave them an opening. I’d argue Netflix insiders knew they needed to expand post-COVID-19 crisis, adding advertising, cracking down on password sharing, and dabbling in sports. But if they had done that when their stock price was high, it would give folks a reason to second guess their strategy. (Arguably, last year, when Netflix pursued the Warner Bros. merger, it gave the industry a chance to review their business.) Instead, after the 2022 fall, they had the opening to make strategic changes. We may see Netflix pivot again following this latest slide. For example, the “binge versus weekly” conversation is alive and well again. Same for expanding into theaters even more. And adding both linear channels and streaming bundles. And maybe more either social, user-generated, vertical, or creator content. But the first shift came with who is making the content calls. A Message from Our Sponsor Last winter Pulp Fiction was on Netflix. For those same 90 days, it was also free, with ads, on Pluto TV and the Roku Channel. That is not a glitch, and it is not rare. The title has run on 20 different US streaming services since 2019, across 80 separate windows, and for more than 600 of those days it sat on a paid subscription service and a free ad-supported one at the same time. Almost nobody can see this, because when a title leaves a service, the record that it was ever there tends to leave with it. Reelgood keeps that record, dated to the day rather than the month: 4MM+ movie, show and episode titles across 300+ services globally, with timestamped arrivals, departures and moves across SVOD, AVOD, TVOD and vMVPD. Licensing teams price against every prior window. Rights teams check what a licensee actually delivered, and when. Pick a title you think you know: data.reelgood.com/title-availability Film - Dan Lin Want to know why I don’t opine on individual film or TV executives, especially new hires? Dan Lin. As I always caution, it’s really, really, really tough to predict which executives will succeed in new roles and which won’t. The successful head of co-production/finance partner, Rideback, Lin was considered for the head of DC Studios job before taking the job as the head of Netflix. By all accounts at the time, this was a smart hire. (That’s my read of the news coverage anyways.) But now that Netflix has fired Dan Lin, we got a slew of news stories about how he was doing a terrible job. In sports media, Bryan Curtis, new Substack writer/podcaster from The Ringer, calls this the “now you tell us” story, when you only hear the bad news after a star athlete leaves a sports team. In this case, now they tell us that Dan Lin was bad with talent after he got kicked out the door. So was Dan Lin a flop? It’s actually tough to say. While film moves faster than TV, even two years isn’t really enough time to evaluate a person’s output. The new head hasn’t really taken control. As Emily Horgan noted, it takes much longer than two years to produce animated films, so yeah, it’s definitely too early to judge in that domain. As for live-action films, I just published an article by Brandon Katz called “Netflix’s Summer of Bummer”, but I’d point out Netflix had a bad summer two years ago too. Arguably, their best summer came from KPop Demon Hunters last year and Happy Gilmore 2, the latter of which I saw credited to Lin. Then, the stories came out that Dan Lin clashed with talent, both Ben Affleck and Greta Gerwig, classic “now they tell us” factoids to explain his firing. This may have been true, but also should have been expected given that he was given the mandate to bring budgets back in check, especially after Rebel Moon. So if he made folks upset, well, that’s what he was hired to do! But also, he was described as “well-liked” at his hiring! In that case, I’m a bit sympathetic to Lin, since he may have been undercut by senior leadership, as often happens. Basically, a CEO hires a subordinate to be their “bad cop” and keep budgets in check, but then when talent complains, the CEO ends up undercutting them. That’s how I think you end up with a Narnia movie as expensive as any of the other flops, along with a film executive the town no longer likes. As a result, I think that Netflix is now executing a classic “hire the opposite” move by hiring Peter Rice. This phrase comes from my experience following football and basketball coaching decisions, where teams generally hire the opposite of who they just had. If you have an offense-minded head coach, hire the defensive guy. Or in college football, if you have a strong recruiter, then you pivot to an “X’s and Os” type of guy. Or in pro basketball, if you have a very analytically minded coach, you hire the player-friendly guy. I see that here. After dropping Scott Stuber—arguably a talent-friendly executive with lax budget control—Netflix hired the business guy to keep costs in check. Now Netflix is pivoting back to Peter Rice and presumably a more talent-friendly regime. (Disney, by the way, has done this twice: hiring business guys to succeed talent-friendly Bob Iger. It didn’t work out last time.) When it comes to Peter Rice…we’ll see! Maybe he works out, but maybe he doesn’t. I’d actually say the biggest problem is that Netflix still hasn’t solved its “IP Problem”, in that they don’t own much IP, so they just have a lower hit rate. The new executive won’t solve that. (Though buying Lionsgate would help.) Share “Content” - Bela Bajaria I almost published yesterday’s article after this column, but ended up flipping the order, because it told the story so well. So if you want the data for why Netflix is looking at TV to fix their problems, it’s in that article, this graph in particular: I know I just wrote that it’s often hard to judge executives, but Bajaria ran TV for six years and film for three and a half more. That’s more than enough to judge hit rates, and Netflix needs more hits. That’s the story. Since 2023, Netflix hasn’t had as many hit shows as it used to, and many of its previous power house TV shows have ended their runs (Stranger Things most of all). Also, many shows from 2020 to 2022 probably pre-dated Bajaria’s tenure. (That said, one thing may have been outside of Bajaria’s control, which I explain below.) Let’s lump some content strategy thoughts about Netflix and TV into one place: We’re just getting started with this issue, but the rest is for paid subscribers of the Entertainment Strategy Guy, so if you’d like to find out… Why I partially blame Squid Game for Netflix’s latest troubles… What is “the football trap”... Why it might not be the TV shows or films’ fault at all… What change I don’t think Netflix will make... How Bela Bajaria evolved Netflix’s TV strategy in smart ways… Whose departure likely submarined Bajaria’s final few years… One sneaky explanation for Netflix’s content struggles... And a whole lot more... ...please subscribe! We can only keep doing this great work with your support.
Why volunteers are gluing seeds to clam shells in Connecticut
Using the bivalves as gardeners could help protect vulnerable coastlines.
Julie Klausner to bring live table read of ‘Difficult People: The Movie’ to New York City
Julie Klausner, creator of “Difficult People,” is rounding up the cast for a live reading of “Difficult People: The Movie.”
The biggest political donors in Minnesota races this election season
Many of the ads now appearing on TV and social media are funded by a web of political committees and major donors whose connections are often difficult to trace.
Boston 25 News
Road closures, blocked parking lots and construction equipment have made it difficult for customers to get around downtown and, business owners say, even harder to get people through their doors.
Hawaiʻi Climate Commission launching CASH4ʻĀina workshops to boost soil health, agricultural resilience
The Hawaiʻi State Climate Change Mitigation and Adaptation Commission, housed within the Department of Land and Natural Resources, announces CASH4ʻĀina! (Conservation Agriculture and Soil Health for ʻĀina) workshops.
Water rate hike request, Medicaid changes: CT politics news
Plus: The Trump administration focuses on women's health and a Connecticut senator raises concerns about Russia-U.S. relations.
Christina Applegate misdiagnosis: Why can MS be difficult to diagnose?
MS advocate Christina Applegate recently announced that her MS diagnosis was incorrect, based on new test results. Why can the disease be difficult to identify?
10/23/26 – HAWAIʻI CLIMATE COMMISSION LAUNCHING WORKSHOPS TO BOOST SOIL HEALTH AND AGRICULTURAL RESILIENCE
HONOLULU – The Hawaiʻi State Climate Change Mitigation and Adaptation Commission (CCMAC), housed within the Department of Land and Natural Resources (DLNR), announces CASH4ʻĀina! (Conservation Agriculture and Soil Health for ʻĀina) workshops coming soon to an island near you.
Marciano Vink Questions Oscar Gloukh After Ajax Beat Atalanta
Marciano Vink has criticised Ajax, and in particular Oscar Gloukh, for one aspect of the team's performance against Atalanta.
Science Note: Air Pollution and Human Reproduction
Fine particulate air pollution, or PM2.5, has been linked to many health consequences such as cancer, respiratory diseases, and cardiovascular damage. Now researchers are finding connections between exposure to this air pollution and longer menstrual cycles. Ashanti McLean reports in this note on emerging science how period tracker app data helped make the link.
Connecticut health insurance enrollment for 2027 opens
Access Health CT is holding one-day enrollment fairs across the state throughout October and November, with more events expected in December and January.
10 Years of GROW: Exploring the Future of Agriculture
Death by Natural Causes is a new special exhibition coming to the Saint Louis Science Center — making its U.S. tour premiere in March 2027 — that explores the surprising science behind nature’s unexpected dangers.
Chelsea Vs Tottenham Preview
Tottenham travel to Stamford Bridge on Saturday, hoping to build on their first Premier League win of the season against a Chelsea side chasing a third straight win. Monday’s 3–1 win over Coventry offered Roberto De Zerbi some relief after a difficult start.
CT health information exchange names interim executive director
Connecticut health information exchange Connie names Michelle Puhlick interim executive director as it shifts strategic priorities.
New Email Scam Targets Small Businesses » CBIA
The email uses the subject line “RE: Connecticut Office of the Secretary of the State, Business Services Division.”
There’s a Reason That Netflix’s Ad Business Has Underwhelmed
Somewhat lost in the company’s slew of firings and engagement warnings over the past few weeks was the fact that Netflix is scaling back its ad forecast for 2026 from $3 billion to $2.7 billion. That’s despite the fact that: CTV is growing by 14-15% this year This year saw a monster upfront Netflix is the biggest streamer out there this side of YouTube, and was the platform that for years brands were supposedly dying to be a part of In other words, that’s an alarming pull-back from Netflix. A Wall Street analyst I spoke with last week was blunt, calling Netflix’s ad business “disappointing.” To me, a red flag on the ad front is that Netflix has never revealed how many ad-supported subscribers it has. Because if I know anything about how big companies work, if they have a positive number that makes them look really good - they tend to share it. (How many subs does go90 have right now? We’re not saying just yet. How are ads going on ChatGPT? Oh, a billion run rate - I see). Yes, to date Netflix has shared some fuzzy ad numbers, such as the idea that the company’s ad tier ‘reaches’ 250 million users globally.’ Here’s why that figure gives me pause: a)they lead with global, and b) they don’t explain how they are calculated. (Are they based on average people in each room? Surveys of some kind?). Regardless, some insiders say that Netflix’s ad tier is scaling nicely - others not so much. Either way, one of Netflix’s biggest challenge on the ad front appears to have been its starting point. Remember, when Netflix launched ads in 2022, it had 73 million subs in the US and Canada. That’s 73 million people who were used to Netflix with zero ads. And when the ad product rolled out, the company clearly was going after new users - a limited pool of potential subscribers by default. That focus seems to have changed over time, as Netflix has tried to convert longtime subscribers to the ad tier. Historically Netflix subscribers are very sticky. But is the company’s low churn a problem? Not necessarily, according to Antenna data. Rather, Netflix’s consumer loyalty is a bit of a double-edged sword. “Netflix is the one streamer which actually has seen substantial “trade downs” but has much lower ‘win backs,’ said Antenna founder Jonathan Carson (win-backs being people who were on the ad-free plan, cancelled, then rejoined on the ad plan). “Netflix has lower churn and so has less opportunity to win back old subs with a lower cost plan option.” This all might explain why Netflix has been so slow to roll out all of these table stakes targeting options until just this week. It likely didn’t have enough users to carve up into various targets. etc. However, what really hit Netflix’s ad business was Amazon’s move a few years ago to turn on advertising for Prime Video by default. Suddenly the market was awash in premium inventory, and Netflix was playing catch-up on multiple fronts. Thus, the streaming giant appears to still be figuring out if if wants lead in ‘programmatic TV,’ or premium ‘upfront’ TV sales. “The CTV market now sorts into three businesses, and Netflix is not the leader of any of them,” wrote analyst Jack Myers. Ouch. So how does Netflix ratchet up its ads business? Get the next NFL package You’re gonna have to wait until 2030 unless one of the bigger media companies like Skydance opts out, but the easiest (not cheapest) way for Netflix to become a huge TV ads contender is to get one of the regular NFL packages, ideally Sunday afternoons. That way it can sell ads to its whole U.S. subs base overnight. Go FAST This one is risky, because to program a compelling FAST channel, you’d likely have to take some older Netflix exclusive shows and make them available for free to non-subscribers. But FASTs, for better or worse, are ad-inventory machines. Go full UGC I’m not sure I see this happening. There is something already off about Netflix carrying podcasts and shows for creators. The experience sticks out in what is such a produced, and generally non-communal environment. But Netflix could open up its platform by allowing creators to upload videos without having to be approved by the service. But that opens a whole other can of worms (policing brand safety, copyright infringement, overall quality). Make a huge RMN Deal I was going to suggest something crazy, such as ‘instead of buying Warner Brothers, Netflix should buy Target. But the company doesn’t want to be in the brick and mortar business. Yet for Netflix’s ad business to compete in an Amazon world, it needs to be able to connect ad exposures to shopping. What if, instead of letting Amazon target Netflix viewers with its DSP, Netflix inked a deal with Target, or even took control of Roundel, and created its version of the Amazon full-funnel for brands? Price us out. I hope they don’t do this, but Netflix’s price increases - while significant - haven’t been enough to push long-term customers out of the ad-free tier. But if they made those prices so prohibitive, it could push large swaths of consumers to trade down. Then again, that could also dent engagement - as binging becomes much less appealing once you bring ads into the equation. Or, they could just launch a bunch of hit shows and maybe everyone will quickly forget all this angst. More from Amazon unBoxed A few weeks ago, I recorded two podcasts live at Amazon’s unBoxed event in San Francisco. I was able to go really deep with several brand partners about how Amazon’s various data and ad products work - particularly the under appreciated Amazon Marketing Cloud. First, I talked with Laura Abadias Velilla, of the Amazon specialty agency Amerge, along with Amazon’s own Charlotte Maines, Vice President, Devices Content & Advertising, about how the two partners helped a very specific printer company Epson launch into a brand new category - high end projectors. It’s a great example of how brands connect audience data across platforms to make budget deployment decisions. Next, I chatted with Monks VP Head of Digital Investment for North America Tom Burchill about how the agency actually brought in data from Linkedin to help target B2B customers across various Amazon properties for the brand Quicken. Check it out: Check these out, or just listen:
Counseling helps many students thrive. Is Conn. meeting the need on community college campuses?
Mental health resources differ across state-funded schools in Connecticut. The University of Connecticut — the state's flagship school — employs nearly three dozen mental health professionals. Meanwhile, Connecticut State Community College started the semester with zero wellness counselors.
On Leadership: Brain health is everybody’s business
Almost a decade ago, I faced the devastating experience of caring for my aunt, who had dementia. My mother and I struggled with difficult decisions about her care, the emotional toll of watching someone we loved decline and the challenge of finding the right support. At the time, I was CEO of an enterprise, trying…
Large businesses’ cybersecurity insurance claims are now less frequent but more expensive
AI-powered attacks and hidden supply-chain weaknesses are making insurers’ work more difficult, according to a new report.
Boston 25 News
Road closures, blocked parking lots and construction equipment have made it difficult for customers to get around downtown and, business owners say, even harder to get people through their doors.
Arkansas farm bankruptcies on the rise, most in the nation
Recent reports point to a rise in Arkansas farmers struggling with finances following steep gains in fuel and fertilizer prices. The state led the nation in farm-related Chapter 12 bankruptcy...
City College’s computer science department adapts to AI technology
City College’s computer science courses and instructors have had to adapt to AI as they teach students how to use it properly and create a future curriculum for a potential AI major. Since 2022, schools have been concerned with the use of AI by students to cheat or plagiarize their assignments. In the last four...
Clavicular pleads not guilty to raping a 17-year-old
'Looksmaxxing' influencer Braden Peters, a.k.a. Clavicular, has pleaded not guilty to charges that he raped a teenager at his family home.
Hilary Swank reveals how she kept her pregnancy at 52 a secret
Hilary Swank says it wasn’t that difficult to keep her third pregnancy a secret thanks to people in her life being so ‘respectful of my privacy.’
Mays Business School offers new Masters of Science program in Sports Business Analytics
On Oct. 7, Mays Business School launched a new Masters of Science in Sports Business Analytics, which will be the first sports-centered program at the school. In this new program, students will learn how to connect analytics to the business of sports organizations, and it will contain an industry-related curriculum that includes quantitative analysis, data...
Mays Business School offers new Masters of Science program in Sports Business Analytics
On Oct. 7, Mays Business School launched a new Masters of Science in Sports Business Analytics, which will be the first sports-centered program at the school. In this new program, students will learn how to connect analytics to the business of sports organizations, and it will contain an industry-related curriculum that includes quantitative analysis, data...
NoRA Cupcake Company in Middletown closes after nearly 15 years in business
Carrie Carella, the business’s owner, made the announcement on Facebook Wednesday night.
United Automobile, Aerospace & Agricultural Implement Workers of America
The labor union representing workers in auto, aircraft and agricultural implement manufacturing and other industries in the U.S., Canada and Puerto Rico.
Tennessee FFA member studies Hurricane Helene's lasting impact on farmer mental health
A National FFA agriscience fair finalist says the impacts of Hurricane Helene inspired her to take a closer look at farmer mental health. Abby Petterson from the Erwin FFA Chapter in Tennessee says her two-year research project focuses on supporting the next generation of agriculture. “There is a stigma, but more importantly, there is a […]
Baton Rouge startup selected for national health tech competition
Baton Rouge health technology startup Chrysalis is among 15 teams selected to participate in a national competition focused on using AI to help people living with chronic, difficult-to-diagnose illnesses. The company, co-founded by husband-and-wife duo Brent and Brittany Martin, will present its flagship product, Chrysalis Health Spaces, Thursday afternoon during the final demonstration of the […]
'Looksmaxxing' influencer Clavicular pleads not guilty to rape charge
"Manosphere" streamer Clavicular has pleaded not guilty in his Massachusetts rape case.
CT secretary of the state warns businesses of phishing email scam
Connecticut Secretary of the State Stephanie Thomas warns businesses about a phishing email scam impersonating her office.
Alaska Science Forum: Moving beyond Alaska Grown
Although I am a lover of Fairbanks, I am not particularly in love with mid-October Fairbanks. Fall’s yellow, shimmering leaves are now browning and dissolving underfoot, and my garden is crisped with old tomato vines and a few intrepid kale leaves, still reaching for the weakening sun.
Influential Women Showcases Madison Tyler: Making Complex Biomedical Science Clear, Accurate, And Accessible
Founder of MAT Communications Brings Research Experience and Scientific Writing Expertise to Science Communications and Medical Affairs Salem, Connecticut –
CT offers health insurance subsidy to early childhood educators
More than 7,000 early childhood educators in Connecticut without health insurance can now sign up for state-subsidized coverage.
CT launches health insurance subsidy for child care workers
Connecticut officials on Wednesday announced that eligible staff in the early childhood sector can now apply for a subsidy toward health insurance plan premiums, a benefit connected to the ambitious […]
Pens Points: Back Home
Coming off a difficult Western Conference road trip, the Pittsburgh Penguins return home this evening for a matchup with the Florida Panthers at PPG Paints Arena. Sitting on a four game losing skid, the Penguins could certainly use some home cooking to get back on track and right the ship a bit after a tough […]
This election ‘may break our campaign finance laws,’ warns Idaho secretary of state
Opponents of Proposition 1 have been particularly noncompliant, the secretary of state says.
Workers Now Pay $7,471 on Average Annually for Family Health Coverage, Up 9% or $621 from 2025, Benchmark Employer Health Benefits Survey Finds
Workers are paying on average$7,471 annually toward the premiums for employer-sponsored family health benefits this year, which is up 9%, or $621, from 2025, per KFF’s annual benchmark health benefits survey of large and small employers. The burden of family premiums hits particularly hard for workers at small firms with less than 200 workers.
AI as the next political divide
We have a guest post today from our friends at Focaldata, with whom we have done polling before. They have been doing a lot of work on attitudes towards AI and how this is affecting politics on both sides of the Atlantic. In this post, they explore exclusive new polling – with a whole set of fascinating charts on how voters’ views are developing and why. In particular, the authors explore why the debate is currently so much more polarised by party in the US than in the UK, to the benefit of the Democrats. Subscribe Focaldata HQ is located in Shoreditch, east London. To access the office from the Shoreditch High Street Overground station, you have to walk under the bridge at Braithwaite Street. We mention this not as a navigational aid, but because the posters above caught our eye over the summer. Since June, the area has been the centre of a fiercely contested debate around the construction of a data centre on the Truman Brewery estate on Brick Lane, less than 200 metres from our office. It was one of the first ‘US-style’ protest movements around AI data centres the country has seen, and may not be the last. These protests served as the catalyst for our forthcoming report, examining whether AI could become the next political divide on both sides of the Atlantic. We wanted to understand what was driving the emerging politics of AI and whether the dynamics at play in the US offer clues as to how the British debate will evolve. Over the last month, we polled 3,851 people across the UK and US about their views on AI. Our research found striking similarities between the two countries: for instance, both electorates are evenly split on their views towards AI development, with just over a third in favour (37% in each country), a similar number opposed, and the remainder somewhere in the middle or unsure. Statistically speaking, there is no difference in overall sentiment towards AI between the UK and US. Under the hood, demographic patterns also look largely the same in the two countries, with millennials, degree holders, full-time workers and those who describe themselves as financially comfortable more pro-AI than the rest of the country. Despite this convergence in overall attitudes, there is a striking divergence in how much of a politicised issue AI has become. In the US, attitudes are increasingly split by political affiliation and the issue has become the latest front in the seemingly interminable culture war, playing a role in the upcoming midterms. This stark political polarisation of AI has not happened in the UK – at least not yet. In what follows, we test several hypotheses for why the two countries are so far apart on a political basis. Understanding which hypothesis is correct will give us an indication of where the British dynamics go next.
Chancellor to pitch budget at wealth creators
John Healey is expected to cut red tape requirements, particularly for smaller businesses
What gratitude can do for your health and how to practice it
Research suggests gratitude can support mental and physical health. Get tips about practicing gratitude and maintaining your practice during difficult times.
Spokane care providers work to protect services
Despite recent staffing and service reductions across Spokane's healthcare sector, some providers here expect to maintain their workforces and offerings, even as they face rising expenses, growing patient demand, and difficulties with Medicaid compensation.
Spokane care providers work to protect services
Despite recent staffing and service reductions across Spokane's healthcare sector, some providers here expect to maintain their workforces and offerings, even as they face rising expenses, growing patient demand, and difficulties with Medicaid compensation.
Wednesday's Connecticut high school sports roundup: Aerospace boys soccer tops Achievement First
A look at the Connecticut high school sports scene for Wednesday, Oct. 21, 2026.
Commission announces plan for polar hub to step up research coordination
The European Commission plans to develop an EU polar research hub to strengthen coordination and improve the alignment between science and policy. The objective, according to a Commission official, is to “better connect research, observation and scientific infrastructure, improve access to research resources and strengthen coordination with stakeholders, including Indigenous people.”Announced in a new EU Arctic strategy on October 20, there is little detail yet on how the hub will be implemented, only that it will “reinforce and expand” the European Polar Coordination Office (EPCO), which is hosted and managed by the European Polar Board (EPB) at Umeå University in Sweden. EPCO was born from the EU-PolarNet projects funded through Horizon 2020 and currently coordinates the EU Polar Cluster, a network of EU-funded collaborative polar projects.While the practical details remain to be defined, the decision sends “a clear and positive signal,” said Maria Grigoratou, head of EPCO and executive secretary of EPB. “By reinforcing EPCO, the Commission has an opportunity to build on the legacy of EU-PolarNet 2, strengthen European polar research coordination and expand cooperation with a broader range of Arctic stakeholders,” she told Science|Business.The move has been welcomed by the polar research community. “The polar research hub could play an important role in connecting existing research communities, observation systems and infrastructure, and in bringing scientific knowledge closer to policymaking, in cooperation with local communities and Indigenous people,” said Katrine Moland Hansen, director of operations at Norway’s Nansen Environmental and Remote Sensing Center.But money will be an issue. “It is clear that EPCO will need more resources and structure to function well and to make research reach policymakers,” said Kati Lindström, vice-chair of the Polar Research Committee of the Estonian Academy of Sciences. “European polar research is big if we pool the resources, and it should not only be left to enthusiastic scientists to develop networks of strategic importance in their free time.”The Arctic strategy makes a point of saying that local communities should have a greater involvement in Arctic science. “All EU Arctic research consortia are mandated to invite Indigenous people representatives to participate in projects,” it reads. “The EU also supports research that is directly led by Indigenous communities and address their challenges.”It also underlines the importance of reinforcing collaboration with like-minded partners such as Norway, Iceland, Canada, the UK, Japan and South Korea, as well as deepening its engagement with NATO. This includes the US, with which “the EU is committed to continuing a pragmatic transatlantic engagement based on shared interests and values.”Related articlesViewpoint: Does Europe dare to invest in the Arctic?Anchor Greenlanders in Arctic climate research, experts tell EU ahead of policy updateFor Moland Hansen, this open and inclusive approach to cooperation is encouraging. “The Arctic is also a strong example of why equal participation of associated countries in EU funding instruments matters.”Overall, she finds the new Arctic strategy to be ambitious, timely and comprehensive. “We particularly welcome the recognition that climate change, environmental protection, security, resilience and competitiveness are closely interconnected,” she said. “Research, observations and forecasting capabilities are essential to understanding the rapid changes taking place in the Arctic and addressing these challenges together.”Security focusWhile the Arctic strategy foregrounds security, with pledges to protect undersea cables, boost satellite monitoring, deploy more icebreakers and improve military mobility, the polar community is satisfied that environmental concerns have not been forgotten.“It is inevitable that there is a strong security angle to the EU Arctic strategy, but the impact of climate change and need for climate mitigation and resilience is also strongly recognised and includes a pledge to stay the course on climate commitments,” said Sian Prior, lead advisor to the Clean Arctic Alliance, a coalition of campaigning non-profit organisations.“We need to remember that by the time the next Multiannual Financial Framework comes to an end, in 2034, the polar regions, especially the Arctic region, will be living under a new reality when it comes to ecosystem processes, when it comes to the climate,” Grigoratou went on. “And that will affect any ambition that humans may have in the region.”Lindström agreed. “All aspects of European security are dependent on climate change in the Arctic and consequently, on climate science,” she said. “We cannot close our eyes to issues like energy security, critical minerals, northern shipping routes, dual-use technologies and others. However, it remains to be seen how well the promises to protect the environment and Indigenous rights will hold when faced with critical mineral extraction under the Critical Minerals Act.”
Science of Learning Should Guide AI Use Decisions (opinion)
AI tools may be evolving quickly, but we have a deep research base we can draw on to determine how they help meet—or undermine—any particular learning goal.
Keeping the trust between patients and health experts as AI tech expands
How do you make decisions when it comes to your health? New research from the Yale School of Public Health and the Edelman Trust Institute points to a widening challenge for health leaders and clinicians.
Siletz Tribe receives $11.7M USDA grant for rural broadband
The U.S. Department of Agriculture has awarded $11.7 million to the Confederated Tribes of Siletz Indians to expand high‑speed internet access in rural Lincoln County, Ore., the agency announced. The funding comes through USDA Rural Development’s ReConnect Program, which supports broadband deployment in areas that lack reliable service. The project will build a fiber network […]
Longtime Cargill Exec Takes Reins At K-State Animal Sciences Department
Longtime Cargill executive Scott Eilert will take the helm at Kansas State University’s Department of Animal Sciences and Industry in the College of Agriculture, the school announced. The department is home to Kansas State’s largest degree program and one of the nation’s largest animal science academic centers. Eilert, a 1989... Longtime Cargill executive Scott Eilert […]
Mixing Politics and Perceptions of AI and Data Centers: Results from the Gardner Food & Agricultural Policy Survey
With an eye towards the rapidly approaching 2026 midterm elections, this article further reviews survey results from the Gardner Food and Agricultural Policy Survey, but through the lens of political…
United Automobile, Aerospace & Agricultural Implement Workers of America
The labor union representing workers in auto, aircraft and agricultural implement manufacturing and other industries in the U.S., Canada and Puerto Rico.
Quinten Timber Reflects On Difficult Week With Crystal Palace
Quinten Timber has reflected on the two defeats to Lyon and Brighton, and has apologised to the fans for the display of the team.
NMSU research centers celebrate fall with outreach events
PHOTO CAPTION: New Mexico State University’s Agricultural Science Center at Clovis hosted about 720 fifth-grade students from Curry County during the center’s Pumpkin Patch Day earlier this month....
Special Olympics Chief Health Officer Dr. Dimitri Christakis Elected into the National Academy of Medicine
The National Academy of Medicine (NAM) announced the election of 90 regular members and 10 international members during its annual meeting on 19 October 2026. Among them was Special Olympics Chief Health Officer, Dr. Dimitri Christakis. One of the highest honors in the field, Dr. Christakis's election reflects both his work advancing health for people with intellectual and developmental disabilities at Special Olympics and his expertise in child development, particularly related to digital media and its effects on children’s social, emotional, and cognitive health.
Australia urged to put biodiversity at the heart of planning as global targets slip out of reach
The world is falling short of its biodiversity commitments because nature is still treated as an afterthought in decisions about housing, infrastructure, agriculture, energy, mining and conservation, ...
FHS seeks businesses for health science clinical rotations
Fredericksburg High School is seeking local businesses and health care organizations willing to provide clinical rotation opportunities for students in the school’s Health Science Clinicals and Practicum program.
Integrating working equids into one health and disaster risk management in Senegal
Analysis in English on Senegal about Agriculture, Drought and Flood; published on 21 Oct 2026 by the Brooke
Warhammer 40,000: Dawn of War 4 – Detailed Impressions of the Necron and AdMech Factions
I had a great time getting chromed up with the Adeptus Mechanicus and the Necrons in Warhammer 40,000: Dawn of War 4. The campaign story really starts to come together in some interesting ways in its second chapter. And the ways both of these factions control space differently feel like engaging and welcome additions to the roster compared to the more straightforward playstyle of Orks and Space Marines.
How Alzheimer’s and dementia patients teach Wisconsin’s next generation of health care workers
Through the New Friends program, students get experience connecting with people living with cognitive changes, and mentors get social connection during a particularly lonely time.
Husband-and-wife investors renovate Indian Village home with families in mind
April and James Mulroy aimed to create a high-end product that retained the home’s historical character and one that was particularly appealing to families.
Student Health Center inaccessible in fall 2026
By Cal Sutton Rider students were not able to receive on-campus medical attention for the beginning of the fall 2026 semester. Concerns grew as the semester proceeded and students were referred to outside resources, which are exceedingly difficult for students without personal transportation to access. Inconsistencies were found in the Student Health Center’s responses to… Continue Reading Student Health Center inaccessible in fall 2026
Student-led composting business brings sustainability efforts to MSU
Starting a business is not easy. Coming up with a good idea is difficult, and securing funding and resources for it once you have it can be even harder. For Tanner Marlow, one of his startup business struggles came after those two steps. He secured ample space and the resources he needed from the university...
TWICE’s Jihyo Departs JYP Entertainment After 21 Years + Launches New Agency EMITHAUS
Jihyo is beginning a journey with a new company! On October 21, the TWICE member took to her Instagram to share the following handwritten letter: Hello, this is Jihyo. I’m writing today because there’s something I’d like to share with you. After 21 years, my journey with JYP Entertainment, which began when I was just a child, has come to an end. Trying to put 21 years into just a few words is harder than I thought it would be.From childhood through my teenage years and into adulthood, I’ve spent most of my life at JYP.There were good days and difficult ones, but one thing I know for certain is that every one of those moments has shaped who I am today.I want to express my sincere gratitude to everyone at JYP who has been by my side and helped me grow over the years.I will always cherish the time we shared and the memories we made together. To me, independence is not so much a conclusion about the time that has passed, but a choice about how I want to live going forward.As the first step in this new chapter, I have established my own company, EMITHAUS.Just as “EMIT” means to “express or release,” I hope this will be a place where I can freely explore and bring to life even the possibilities within me that I have yet to discover.As I step away from a familiar environment and begin working in new ways, I will approach every decision and every endeavor with even greater thoughtfulness and responsibility. I also want to make it clear that this decision does not mean saying goodbye to the team I’ve been part of for so long.TWICE is an irreplaceable part of my life.Just as I cherish all the years we’ve shared, I look forward to all the moments still ahead of us.I will continue to stand on stage with my members and keep building more memories together for many years to come. Above all, I want to thank ONCE for believing in me and standing by my side for the past 11 years.I know that watching someone grow and change through so many stages of life and continuing to support them along the way is never something to be taken for granted.Thank you for giving me the courage to keep moving forward through your unwavering trust, love, and support.I will continue to fill the years ahead with choices and efforts that stay true to who I am and keep growing as an artist who lives up to all the love and support you’ve given me. Thank you. https://www.instagram.com/p/DevZGTkmTD2/ Jihyo is the third TWICE member to officially leave JYP Entertainment following Jeongyeon and Chaeyoung. Wishing Jihyo all the best on her new start!
New Richland Lab Could Transform How Scientists Study Microbes and Boost Regional Jobs
The BriefGroundbreaking held Tuesday: PNNL officially began construction on the M2PC lab, a 30,800-square-foot facility funded by the U.S. Department of Energy's Office of Science that will study soil microbes to improve crop productivity and develop new biotechnology applications. The facility will be open to researchers from around the nation and the world.Research timelines could shrink dramatically: The facility's automation and AI capabilities could reduce experiments that currently take six months to just 72 hours, allowing scientists to explore more possibilities faster than ever before.New jobs coming to the Tri-Cities: The project is expected to create positions for automation engineers, AI experts, roboticists, technicians, and skilled craftspeople, with the facility opening in 2029.RICHLAND, Wash. — Pacific Northwest National Laboratory broke ground Tuesday on a first-of-its-kind facility that could accelerate scientific discoveries about the microscopic organisms living in soil—organisms that may hold the key to growing more food and developing new energy technologies.The Microbial Molecular Phenotyping Capability, or M2PC, represents a significant investment in automation and artificial intelligence to speed up research that traditionally takes years to complete. The 30,800-square-foot facility will house more than 100 connected automated instruments designed to study microbes at a pace and scale never before possible.Reshaping Agriculture's FutureThe M2PC facility will not put a new tool directly into a farmer's hands tomorrow morning, but it is actively reshaping the commercial pipeline to solve agriculture's biggest headache with biologicals: inconsistent field performance. For years, PNNL researchers have explored how microbes work and how they might help produce useful materials, advance energy technologies, and address challenges involving critical materials and minerals. But those experiments have been limited by what researchers could accomplish by hand."They can be used to provide nutrients to a plant so that the plant would grow more. So, like increasing your crop productivity, for example," said Douglas Mans, PNNL's Associate Laboratory Director for Integrated Discovery Sciences.PNNL's own research shows soil microbes can help plants access nutrients and withstand drought—benefits that could prove crucial as farmers face growing environmental pressures. The M2PC facility will allow scientists to identify and optimize useful microbes faster than ever before, accelerating the development of biological solutions that actually work consistently in the field.What Makes M2PC UniqueThe Microbial Molecular Phenotyping Capability differs from traditional research labs because it operates as a first-of-its-kind, AI-enabled autonomous laboratory designed to shrink experimental timelines from years down to months or weeks. The M2PC lab will connect more than 100 automated instruments to grow microbes, prepare samples, measure their behavior, and link observations to the molecular processes behind them. Artificial intelligence will help analyze results and guide the next experiments, allowing scientists to explore more questions faster.Deb Gracio, PNNL Director, emphasized the transformative potential during Tuesday's groundbreaking ceremony: "Research that has taken years will become possible in months and hopefully in weeks."That acceleration is already being demonstrated. PNNL's smaller automated lab, called the Anaerobic Microbial Phenotyping Platform or AMP2, completed three experimental cycles in just 72 hours—a process that normally would have taken about six months."That normally would have taken us about six months … and we were able to do that in 72 hours," Mans said.The AMP2 laboratory is not being closed or replaced. Instead, the current 1,800-square-foot laboratory serves as an active prototype and precursor for the much larger M2PC facility. AMP2 will continue operating as a separate lab designed to run anaerobic experiments—those conducted in the absence of oxygen—while M2PC will focus on aerobic research.Broader Applications Beyond AgricultureWhile improving crop productivity is one important application, the M2PC facility is designed to support research into multiple areas critical to national priorities. The lab will advance research into biofuels, manufacturing materials, and energy technologies. It will also help researchers understand how microbes respond to environmental changes and how to design biological systems for biotechnology applications.As a flagship component of the Department of Energy's Genesis Mission, M2PC represents a significant investment in using artificial intelligence and automation to accelerate U.S. scientific discovery. Dorothy Koch, Associate Director of the DOE Office of Science Biological and Environmental Research program, highlighted the facility's importance during the groundbreaking."M2PC will accelerate biological discovery and design," Koch said, noting that the facility is expected to conduct a minimum of 500 strain experiments per week, 100 microbiome experiments per week, and take a million measurements per month.Economic Opportunity for the RegionBeyond the scientific breakthroughs, the M2PC project represents significant economic opportunity for the Tri-Cities region. The facility will require hiring automation engineers, AI experts, technicians skilled in operating robotics, and specialized craftspeople to build and maintain the sophisticated equipment."We're anticipating that type of hiring," Mans said when asked about job creation.PNNL has already begun recruiting talent nationally and internationally for positions related to the smaller AMP2 lab, bringing automation engineers from cities like Boston and San Francisco to work in the region. The M2PC facility is expected to accelerate that trend."This capability won't really exist anywhere else in the world," Mans said, suggesting the facility could become a draw for scientific talent seeking to work on cutting-edge biotechnology research.Timeline and Next StepsThe M2PC facility is expected to open in 2029. Between now and then, construction crews will level and prepare the ground, while the building takes shape. Simultaneously, Ginkgo Bio Works, the automation contractor, will build the facility's automation components off-site so they can be installed as the building is completed.In the interim, PNNL researchers and the broader scientific community will begin planning the first experiments to be conducted in the facility, ensuring research is lined up and ready to begin as soon as the doors open.The groundbreaking ceremony included representatives from the Department of Energy, PNNL leadership, and elected officials at the federal, state, and local levels, underscoring the project's significance to the region and the nation's biotechnology future. News The U.S. Department of Energy Secretary tours Pacific Northwest National Laboratory Dan Hanson, Apple Valley News Now News Beyond DNA: Scientists Explore New Frontiers in Biology Research Dan Hanson, Apple Valley News Now News TRIDEC optimistic that Hanford, PNNL will see funding in national budget Robert Desaulniers News Big picture science: monitoring the Yakima River Basin News PNNL research could shape the future of fighting fentanyl COPYRIGHT 2026 BY APPLE VALLEY NEWS NOW. ALL RIGHTS RESERVED. THIS MATERIAL MAY NOT BE PUBLISHED, BROADCAST, REWRITTEN OR REDISTRIBUTED.
Nancy Wyman remembered as Connecticut political pioneer
"Do you want to tell the story of why there are still millions of people in this country who have insurance?" asked U.S. Sen. Chris Murphy. "That story runs through Nancy Wyman."