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Why I Don’t Think Ride Or Die Should Have Been Cancelled (And What Company Should Save It...)
(Welcome to my weekly streaming ratings report, the single best guide to what’s popular in streaming TV and what isn’t. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. If you were forwarded this email, please subscribe to get these insights each week.) So…I recently came across a Reddit thread, talking about films on streaming, wondering why there are no reliable sources out there for streaming ratings data. Sigh. Honestly, as annoyed as I am that so many still don’t realize that we have streaming ratings, I somewhat get it. Until now, there was such a long delay between when a show or film came to streaming and when we got its viewership data; I understand why people were confused. (But, as you know, this just changed.) Also, even back in the day, how many people knew how well films did on television? Luckily, as a reader, you’re in the know. Okay, on to this week’s issue. I want to take a look at Prime Video cancelling Ride or Die and whether I agree with that decision. Overall, we didn’t have any breakout hits (no TV shows landed over 20 million hours according to Nielsen) but we have a lot of steady performers on the streaming charts. Plus, we’ll look at where $50 million in missing box office dollars went. (Spoiler: straight-to-streaming.) All that, plus new episodes of The Secret Lives of Mormon Wives, Supergirl heads to streaming, a new YA show does well on Netflix, the viewership for the Daily Wire’s $50 million fantasy show, what TV show hit-maker can’t make streaming hits, CD sales, all the flops, bombs and misses, and a whole lot more. Let’s dive right in! (Reminder: The streaming ratings report focuses on the U.S. market and compiles data from Nielsen’s weekly top ten viewership ranks, Luminate’s Top Ten Data, JustWatch and Reelgood interest data, Samba TV household viewership, company datecdotes, Netflix hours viewed data, Google Trends, and IMDb to determine the most popular content. While most data points are current, Nielsen’s data covers the weeks of September 7th to September 13th, 2026. You can find a link to my terminology here.) Subscribe Television - Ride or Die Is a Hit…But It Got Cancelled? What The Data “Says” I hate the phrase “here’s what the data says”, even though sometimes I find myself using it. If data just told us everything, we data folks would be out of a job! Data is often messy, complicated and nuanced. When it comes to strategy, many of the best decisions can’t actually use “data”, since it’s vastly too complicated to model. Anyways, I’ve been singing the praises of Prime Video’s Ride Or Die this summer, a show that did very well for them. And yet…it got cancelled. Now, usually when a show gets cancelled, a bunch of websites say “a hit show got cancelled”... Here’s the thing, though: in this case, they’re right! The data “says” that this show was a hit. Specifically, out of 522 first seasons to make a week on the Nielsen charts since 2020, it’s the 75th biggest. On Amazon, Ride or Die is eighth out of 41 first seasons: That’s top 15th percentile all time, almost exactly, which is my definition of a “hit”! I mean, outside of Reacher, Amazon needed a hit this summer! (Admittedly, Off Campus did well for Amazon in the spring, but Ride or Die performed even better.) So what happened? Why did Amazon cancel one of their rare 2026 bright spots? Well, Deadline reported a reason—which I’ll get to—but I’d break it down into three relevant questions: What is a given streamer’s reasoning? Is that reasoning sound? Could the stated reason not be the real reason? According to Deadline, Amazon felt the show “over-indexed” in middle-aged women. (This was based on leaks from within Amazon.) The logic is this: Amazon already reaches this demographic because of unlimited two-day shipping bundled with Prime, so they don’t really need more shows like this. Now, it’s my job to ask if that’s a good reason, and I’ll be honest, in this case, I don’t think it is. Sure, this show may “over-index” in middle-aged women—I’ll just assume that’s the case here—but I think folks often oversell how important over-indexing actually is. When a show is a “hit”, it isn’t a bit bigger than its rivals; it’s usually multiples bigger. For example, Elle only made the charts for two weeks at 8.3 million hours each. So Ride or Die was 80% bigger in its first two weeks, and likely had a much stronger hold, with its terrific 13 million hours in week three. Ride or Die was nearly three times bigger than Sterling Point through three weeks too. And that means that _Elle, Sterling Point a_nd other Amazon YA shows need to not just over-index a little with younger women (assuming that’s who Amazon prefers over middle-aged women), but massively over-index. Otherwise, more people in that demo (and a bunch more besides) likely watched Ride or Die. (I’ll try to explore this concept more in a future article.) And don’t get me started on how Ride or Die did compared to a certain (very, very popular, possibly the world’s most popular) YouTuber’s reality show…which didn’t make the charts after its first week and likely cost much, much more than Ride or Die. All to say, Amazon-MGM Studios/Prime Video can tell reporters that this show didn’t reach the right audience, but that excuse feels weak to me. So this leads to the third question: could other reasons have come into play? Yes! Renewal or cancellation decisions rarely (I’m tempted to say “never”) boil down to one variable. At its simplest, it’s two things: budget versus viewership. But often factors like critical acclaim, ownership and, yes, personal opinion come into play. In this case, Amazon has a new executive running things, and this show isn’t owned by Amazon-MGM Studios (unlike Elle). And yes, it may not have indexed with the right target viewers, too. Likely all of those factors came into play.1 My guess is ownership ended up mattering most. Amazon doesn’t own Ride or Die. It’s actually produced by another major studio. Fortunately/allegedly, this show is being shopped around. I can think of one brand new CEO who should consider it for one of his two major streamers…especially if he wants to rebuild goodwill in Hollywood. His name is on this list of exec producers of Ride or Die… If David Ellison needs some goodwill—and he does—rescue this female-led show tomorrow and grab some good headlines for a day. The data justifies it. Quick Notes on TV We’re just getting started with this issue, but the rest is for paid subscribers of the Entertainment Strategy Guy, so if you’d like to find out… How The Secret Lives of Mormon Wives latest season did on Hulu, post-controversy... Whether Supergirl soared on HBO Max... Why the box office is losing money due to the streamers... The viewership for the Daily Wire’s $50 million fantasy show... Updates on The Gentlemen, Lanterns, Outer Banks, King of the Hill and more... What former hit-maker has three streaming flops in a row... Whether The Mandalorian and Grogu popped in week two... All the flops, bombs and misses... And a whole lot more... ...please subscribe! We can only keep doing this great work with your support. If you want an idea of just how much content you’d get in a full issue, check out this older issue. Coming Soon! Oh man, we’re almost caught up! We just have two more issues, then the streaming Ratings Report will be coming out just two weeks after a TV show premieres! Next issue, I’ll be looking at the first two weeks of the NFL Thursday night games on streaming, a huge new spinoff, Reacher’s Neagly on Prime Video, and the latest edition of Monster: The Lizzie Borden Story on Netflix, the return of Slow Horses on Apple and MobLand (quietly one of their biggest shows) on Paramount+, and Dancing with the Stars on both ABC and Disney+. Plus I’ll take a look at animation for adults in 2026. The week after, a ton of movies are coming to streaming: Toy Story 5 on Disney+, Backrooms on HBO Max, Jackass: Best and Last on Paramount+ and The Breadwinner on Netflix, plus a Unabomber film on Netflix and a romcom on Prime Video. Woody Harrelson and Matthew McConaughey have a show on Apple, along with a game show inspired by Willy Wonka that everyone seems to hate. Long term, some crazy (but hopefully crazy like a fox) IP news. FX ordered a new Sons of Anarchy show from Charlie Hunnam, but it’s not about the biker gang. No, it features the show’s cast playing themselves in a new “meta-thriller”. Huh. And a lot of the cast is coming back. Next, Ryan Gosling is producing a Flintstones movie about a “grown-up Bamm-Bamm Rubble”. Also, huh. This one is in “early development” so we’ll see what happens. Both projects are based on IP, but also seem to have crazy takes on the IP, which I like.
Enterprise Veteran to Mentor Oregon Consulting Group
Oregon Executive MBA alumnus Todd Grigsby, MBA ’00, has joined the University of Oregon as Professor of Practice and faculty director of the student-run Oregon Consulting Group (OCG) at the Lundquist College of Business.
Hochul declares emergency over measles outbreak
The governor declared the state of an emergency in an executive order issued Monday, citing a growing number of cases.
Hochul declares emergency over measles outbreak
The governor declared the state of an emergency in an executive order issued Monday, citing a growing number of cases.
David Ellison names Skydance team that includes prominent Warner executives
Paramount Skydance Chief Executive David Ellison has rolled out his Skydance executive team, which includes several senior Warner Bros. executives who will segue into new roles at the soon-to-be merged
Doyon Foundation Selects New Executive Director
Doyon Foundation selected Geraldine “Geri” Simon, a Doyon, Limited shareholder from Allakaket, as the nonprofit’s Executive Director.
WBJ seeks nominations of business executives who served in the military
Worcester Business Journal is seeking nominations of notable executives with military experience for the Focus on Veterans in Business edition. WBJ will highlight professionals who served in the country’s active […]
Warner Bros. Executive Gerhard Zeiler to Enter Politics in Austria
Gerhard Zeiler, president of international for Warner Bros. Discovery, has declared his intention to enter politics in Austria.
Congressional candidates discuss expanding executive power and need for political will
Congressional approval ratings are in the tank. By some measures this is one of the least productive sessions of Congress in living memory. WGLT's Charlie Schlenker reports those things may not change much any time soon.
Business Insider expands Discourse team and hires Arielle Pardes
Our Discourse team, led by executive editor Zak Jason and focused on agenda-setting topical features, is expanding.
Entertainment Partners Names UK Boss For European Expansion
EXCLUSIVE: Production management and entertainment payroll firm Entertainment Partners (EP) has a new boss in Britain. Chris Gratton has today been named Executive Vice President and Managing Director...
Entertainment Partners Names UK Boss For European Expansion
Chris Gratton has been named Executive Vice President and Managing Director of Entertainment Partners' UK business.
RWJBarnabas Health President and CEO Mark E. Manigan Named 2026 NJBIZ Executive Excellence Honoree
Mark E. Manigan, President and Chief Executive Officer of RWJBarnabas Health, the largest, most comprehensive academic health system in New Jersey, has been named a 2026 Executive Excellence honoree by NJBIZ, recognizing his leadership and impact on New Jersey’s health care landscape. Mr. Manigan and the other honorees will be recognized by NJBIZ at an awards ceremony taking place today.
N.J. film commission executive director ousted amid state’s film and TV boom
N.J. film commission director ousted as state's Hollywood boom rolls on.
Italian American heritage advocates advance county museum plans
Suffolk County Executive Ed Romaine announced plans for a new Italian American museum to honor the community's history and contributions on Long Island.
RWJBarnabas Health President and CEO Mark E. Manigan Named 2026 NJBIZ Executive Excellence Honoree
Mark E. Manigan, President and Chief Executive Officer of RWJBarnabas Health, the largest, most comprehensive academic health system in New Jersey, has been named a 2026 Executive Excellence honoree by NJBIZ, recognizing his leadership and impact on New Jersey’s health care landscape.
Beazley and Zurich Global Specialty Names New CEO
Kristof Terryn has been appointed as chief executive of Beazley and Zurich Global Specialty following Switzerland-based Zurich Insurance Group AG’s acquisition of British firm Beazley plc…
Skydance Executive Team Set By David Ellison Ahead of Deal Close
Skydance announced the executive leadership for the combined Paramount-Warner Bros. Discovery.
Orange County Celebrity Chefs and Health-conscious Founders This Month on ‘Walk-Ins Welcome’
We had an all-star line-up of guests in September on “Walk-Ins Welcome.” Amar Santana of “Top Chef” and executive chef/owner of Vaca and Broadway talked about
NBA executive: 'There's definitely interest' in Bronny James
If the Lakers are willing to listen to offers, they could get back some value in a trade for Bronny James.
Business Ingenuity Gives Birth to Edgy, an AI Agent Educated in the Theory Behind Natural Synergy™ to Show Leaders Where Their Organizations Are Headed
SAN FRANCISCO, October 05, 2026--Business Ingenuity, Inc. today announced the availability of Edgy, an AI agent educated using Natural Synergy: From Natural Mystery to Mastery, co-authored by co-founder Charles Follett and Ray Scott and available on Amazon. Edgy analyzes an organization through its public footprint and its own people, then tells executives which Operating State the organization occupies, which direction it is being driven, and what adjustments would improve its performance.
Providence Opens New Rural Health Clinic in Polson
Just over a year after breaking ground on a rural health clinic in Polson, community members, donors and hospital staff gathered Sept. 30 in front of the new building just behind Providence St. Joseph Medical Center. “Over the years we’ve heard about this need over and over again,” Chief Executive for Providence Montana Krissy Petersen […]
Look at OpenAI and Anthropic executives' political donations
One AI tech executive’s $25 million gift to a Trump PAC stands out among donations of other top execs.
United Will Begin Selling Basic Fares for More Premium Products
Customers will get fewer add-ons
Amidst Conflict in the Gulf, Oman's Duqm Drydock Sees Business Boom
The Asyad Group’s Drydock subsidiary, which operates a substantial facility within the inner harbor at Duqm in Oman, has seen a massive expansion of i...
OpenAI's Altman says AI benefits warrant accepting some risks
OpenAI Chief Executive Sam Altman said the benefits of artificial intelligence justify accepting some risks and argued the technology should remain broadly accessible to the public
Business People: Dana McNabb promoted to CEO at General Mills
FOOD General Mills, Golden Valley, announced the election of Chief Operating Officer Dana McNabb to succeed Jeff Harmening as chief executive officer, effective Jan. 1. Harmening will become executive chair of the board of directors.…
Trump names national intelligence director Jay Clayton to lead a new federal AI task force
The announcement comes after Trump hosted top executives of AI companies at the White House last week and said they had signed a voluntary accord that would effectively self-police the development of the technology.
How Democrats hope to reverse Trump’s changes to the presidency
As the midterms approach, some of the president’s foes are working to ensure his aggressive approach to executive power doesn’t outlast him.
Boston Celtics Draw High Praise in Poll of Executives
Besides the Knicks, are the Celtics the team that's most likely to come out of the Eastern Conference?
Government Business Review names Whiteside County’s Camarano Economic Development Director of the Year
Whiteside County Economic Development Director Gary Camarano, who is also the executive director of the Northwest Illinois Film Office, has been named Economic Development Director of the Year 2026 by Government Business Review.
Reporting on the science of saunas
For centuries people have sought out saunas and hot springs for their supposed healing properties. But the science behind those claims can be quite vague. So NPR science correspondent Will Stone headed to the International Sauna Congress in Norway to find out just what we know about the health benefits of saunas. This episode was produced by Gabriel Sanchez, with engineering by Eowyn Fain. Our director is Elena Burnett.It was edited by Adam Raney.Our interim executive producer is Courtney Dorning.Support public media with NPR+ and enjoy perks for over 25 podcasts like this one. This show’s perks include bonus episodes and sponsor-free listening. Learn more at plus.npr.org.
HX Expeditions Closes Arctic Season, Largest-Ever Science Data Collection
The Arctic’s largest expedition cruise operator reports 26,491 citizen science contributions, new use of science AI for whales and announces extension...
Juventus keeping tabs on Brentford defender Michael Kayode
Juventus are keeping tabs on Brentford defender Michael Kayode as the Serie A giants look to bring more Italian talent into their squad, according to La Gazzetta dello Sport.Bianconeri chief executive...
BC Roma taps former Mavs executive as president of global business
George Killebrew will bring his extensive sports business experience to Italian team BC Roma.
Disney cuts 300 workers, offers executives early retirement
Another round of job cuts comes as CEO Josh D'Amaro aims to consolidate the company's sprawling operations around a "One Disney" theme.
DOE Opens $400M Office of Science Funding Call for FY 2027
The annual solicitation covers seven research programs, from fusion energy sciences to nuclear physics.
Dasha Smith, one of the highest-ranking female executives in sports, is leaving NFL
Smith was the only woman of color in the NFL’s C-suite.
Politics Unusual: Governor's race, NY consent laws
In this episode of Politics Unusual, FOX 5 NY's political reporter Morgan McKay speaks with Nassau County Executive Bruce Blakeman about his campaign for the governor's office. Also, a conversation with NYS Assemblymember Catalina Cruz about New York's consent laws.
O'Neill Institute Announces New Leadership and Two New Centers, Ushering in a Dynamic New Era for Health Law
Bert Brandenburg joins as Executive Director, Liz Stokes as Managing Director, alongside launch of new centers on AI and Women’s Health WASHINGTON, D.C... October 2, 2026 — The O’Neill Institute
Amid bleak financial forecast, Brown Health announces buyouts, executive layoffs
Brown University Health announced a series of cost-cutting measures Thursday on the first day of its fiscal year, including executive layoffs and non-clinical buyouts. The hospital operator projects a $64 million deficit due mostly to federal budget cuts.
Detroit to host inaugural leadership academy for museum executives amid industry upheaval
Some 40 leaders from across North America will gather to address increasingly complex demands.
Hispanic Excellence: Business
The Panthers ‘Celebration of Hispanic Excellence’ program recognizes individuals nominated by their peers, colleagues, families or friends for the positive impact they are making in South Florida and beyond. This includes business owners, educators, creators, healthcare workers, public servants, executives and more. Last week, leaders in public service and education
DOE Announces Up to $400M for Basic Research to Advance the Frontiers of Science
WASHINGTON, Oct. 2, 2026 — The U.S. Department of Energy (DOE) has announced its annual funding opportunity of up to $400 million to advance the frontiers of scientific knowledge and lay the foundation for future technologies and innovation. The funding delivers on Executive Order Restoring Gold Standard Science by supporting rigorous, transparent, and mission-driven research across […]
Voter guide: Prop 134 asks Colorado voters to bar transgender student athletes from certain school sports
Here’s a closer look at Proposition 134, a measure that’s similar to a controversial 2025 executive order issued by President Donald Trump.
Is James Talarico about to flip Texas for the Democrats?
Jonathan Freedland speaks to James Henson, founder and executive director of the Texas Politics Project, about why a blue wave in the Lone Star state would be seismic
FCM M& E Launches New Brand Campaign
Messaging highlights how meetings can be leveraged to drive engagement
Dr. Jeff Bird: Indiana University Health Serves the Healthcare Needs of Indiana
By Dr. Jeff Bird— MUNCIE, IN—Indiana University Health is the largest non-profit healthcare organization in Indiana. Annually it touches over 1 in 3 Hoosiers whole operating out of its 16 hospitals. IU Health is also one of the State’s largest employers with over 38,000 employees and more than
Analytics and Data Science News for the Week of October 2; Updates from Anaconda, Databricks, Power BI & More
Solutions Review Executive Editor Tim King curated this list of notable analytics and data science news for the week of October 2, 2026.
NCMIC names Dickinson executive vice president of enterprise growth
NCMIC has promoted Tony Dickinson to executive vice president of enterprise growth, where he will lead the Clive-based company’s strategy to diversify its business and identify new growth opportunities. Dickinson will continue serving as president of NCMIC Finance Corp. and supporting the NCMIC Insurance Agency. The company said in a news release Dickinson will explore…
New CEO selected to lead Proteus
Proteus Inc. has named Sarah Zeidler its new CEO. Zeidler will join the Des Moines-based nonprofit in mid-October, succeeding Daniel Zinnel, who stepped down in July to become CEO of Orchard Place. Zeidler most recently served as executive director of oncology services at UnityPoint Health’s John Stoddard Cancer Center. She also serves on the boards…
Dane County budget plan would reduce health insurance costs, cut jobs
County Executive Melissa Agard’s proposal would eliminate vacant roles and tap $23 million in rainy day funds to make ends meet.
Steve Oberman Joins SoundCheck Capital As SVP, Business Development
Former Tixr, See Tickets and Flavorus executive Steve Oberman joins SoundCheck Capital, a specialty finance company providing revenue-based financing to the
PR Veteran Erik Bright Joins PMK Entertainment
PMK Entertainment has named veteran communications executive Erik Bright as its executive VP of content and strategic communications.
Erik Bright Joins PMK Entertainment in Executive VP Role
"Erik brings an exceptional combination of creative vision, deep industry relationships and strategic communications expertise to PMK," said company CEO Cindi Berger.
Ray Romano being inducted into LI Music and Entertainment Hall of Fame
Sitcom star Ray Romano and Rory Rosegarten, the executive producer of "Everybody Loves Raymond," will be inducted into the Hall of Fame on Nov. 5.
CNN chief Mark Thompson in talks to remain in role after Paramount takes over network
Paramount Chief Executive David Ellison has approached Thompson about staying in charge following the merger with Warner Bros. Discovery.
UMass Memorial hires Chicago-area health executive as CFO
Biesczat spent 14 years with the organization now known as Endeavor Health, a nonprofit health system operating nine hospitals in and around Chicago.
Former Disney CEO Bob Chapek's advice to Josh D'Amaro: avoid politics
Bob Chapek backs current top Disney executive Josh D'Amaro, saying his promotion was "appropriate," and offered some advice.
Microsoft executives Peter Lee, president of Microsoft Science, and EVP Ryan Roslansky to depart
Two top Microsoft executives shared this week that they're leaving the Redmond, Wash., tech giant: Peter Lee, the former head of Microsoft Research, and Ryan Roslansky, Microsoft executive vice president overseeing both LinkedIn and Microsoft Office.
Global Fund Leadership Shortlist Unveiled Amid Donor Friction And Push For Reform
The shortlist of five finalists to serve as the next Executive Director of the Global Fund to Fight AIDS, Tuberculosis and Malaria was disclosed by the organisation on Wednesday (30 September), launching the final phase of its leadership search. The incoming chief will assume office in early 2027, facing a massive funding shortfall and mounting geopolitical pressure to overhaul the global health architecture.
The Executive Leadership Council Announces 2026 Scholars, Investing $1.5 Million in the Next Generation of Business Leaders
/PRNewswire/ -- The Executive Leadership Council (ELC) today announced its Class of 2026 Scholars, awarding $1.5 million in scholarships to 100 students from...
Josephine Vaccarello Named President of MSG Entertainment
MSG Entertainment has promoted Josephine Vaccarello to President, after previously serving as the Company’s Executive Vice President, Live. She will now additionally oversee the Company’s entertainment and sports bookings as well the productions business.
Republicans’ New Health Care Budget Cuts Take Effect Today, Stripping Lifesaving Health Coverage from Lawfully Present Immigrant Children and Families
Anthony Wright, executive director of Families USA, issued the following statement in response to the new H.R. 1 restrictions.
Rock Entertainment Group and the Cleveland Cavaliers Appoint Galen Davies Executive Vice President and Chief Commercial Officer
Rock Entertainment Group (REG) and the Cleveland Cavaliers today announced Galen Davies as Executive Vice President (EVP) and Chief Commercial Officer (CCO).
Is 'time a healer' for O'Neill over Celtic future?
Will Martin O'Neill still be in charge when Celtic resume Premiership action away to Motherwell on 11 October? With O'Neill having said he would consider his future when Celtic headed into the international break on the back of three successive defeats - two of them to Rangers - there has been precious little from the club since. Chief executive Michael Nicholson's message of support nine days ago, which was tucked away in the club's annual accounts statement, hinted at O'Neill staying put.
Dems: Blakeman Should Not Get Matching Funds - Long Island Life & Politics
By Hank Russell The New York State Democratic Committee has accused Nassau County Executive and GOP gubernatorial candidate Bruce Blakeman of illegally trying to obtain matching funds with money he raised outside the state of [...]
Spurs CEO 'encouraged by aspects of the underlying performances'
Tottenham chief executive Vinai Venkatesham has given his backing to head coach Roberto de Zerbi after his side's poor start to the season. Spurs are bottom of the Premier League after collecting just two points from their opening five games and they are also out of the Carabao Cup, despite a huge summer transfer spend.
Paducah Chamber to host Judge Executive forum; Baptist Health blood drive continues
The Paducah Chamber will host its Judge Executive Forum Thursday. The forum will be available to view on WPSD at Midday, or via stream. And Baptist Health will enter day
Executive Edge: MSG Sports to split Knicks and Rangers businesses into two publicly traded companies
MSG Sports is splitting Knicks and Rangers into two publicly traded companies.
Executive Director speech at EMA women’s health multi-stakeholder workshop
Emer Cooke spoke about EMA’s role in helping improve health outcomes for women
Harry Smith and Siddhi Sundar Launch 'Creative Executive' Platform
The Oscar-winning actor and producer appears in a 90-minute episode during a season that also features Todd Black, Caleeb Pinkett, MAJOR. and Jon Mone.
Cedar Crossing announces space exhibit at Compass Center, adds 16 shows to entertainment lineup
Cedar Crossing Casino & Entertainment Center will open its Compass Center with an interactive space exploration exhibit and has added 16 concerts and comedy shows to its entertainment schedule, casino leaders announced Sept. 30. “The property has truly come alive over the past several weeks,” said Kim Pang, executive vice president and general manager at […]
Microsoft Science President Peter Lee to Step Down
Microsoft veteran Peter Lee, who for years led the company’s internal research unit, will leave the company, he announced Wednesday. Lee is the latest in a string of senior executive departures from Microsoft announced this year. So far this year, Office and Windows boss Rajesh Jha, Xbox CEO Phil Spencer, chief communications officer Frank Shaw and security chief Charlie Bell have announced
Looking at the Ugly Side of the Paramount-Skydance Merger...And How I’d Fix It
A Message from Our Sponsor Certified Fresh with 100% on Rotten Tomatoes, FX’s Adults is an ensemble comedy series about a group of twenty-somethings in New York leaning on each other to navigate love, work, friendship and family. Don’t sleep on “The Sitcom of the Moment” - Awards Buzz All Episodes now streaming on Hulu on Disney+. Watch The Teaser Trailer... (Welcome to the Entertainment Strategy Guy, a newsletter on the entertainment industr(Welcome to the “Most Important Story of the Week”, my bi-weekly strategy column analyzing the most important (but often not buzziest) news story of the last two weeks. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. Please subscribe.) Before we dive in, I wanted to congratulate Broadcast Now for being the first to report that Netflix’s How to Get to Heaven from Belfast has been cancelled. (I saw this in a write-up by Kasey Moore of Whats-On-Netflix.) More importantly, I wanted to note that, as of yesterday, none of the other trades had reported the news yet. I have half a guess that eventually one of them will report this. Anyways, it’s time to take a break from my deluge of streaming ratings reports to continue my analysis of the Paramount Skydance Warner Bros. Discovery (PSWbD) saga. As I noted last week, a lot of times when folks use the (sometimes cliched) “the good, the bad and the ugly” framing for an article, “the ugly” section is just more bad. Or very, very bad. In this case, yeah, I do think it’s ugly. In more than one way. Unfortunately, we’re only going to have time to tackle one of those ways today: the ugly pile of debt to finance this deal. (In a future article, I may cover the entire process for how it went down, which was very, very ugly.) Last issue, I explained why I liked this deal in a vacuum. Unfortunately, “vacuums” don’t exist outside of space. Let’s dive in. Subscribe Most Important Story of the Week - The Ugliness of the Paramount/Warner Bros. Merger More than one person sent me a note speculating that the big problem with Paramount Skydance buying Warner Bros. Discovery is the “Warner Bros.” portion of the deal. In fact, that’s a take I read a lot about Warner Bros., ever since they caught Netflix’s, and then Paramount-Skydance’s, eye. In short, multiple companies (Time, AOL, AT&T, Discovery) have bought and then regretted buying Warner Bros. Since it’s nearing Halloween, you could almost say it’s like the folks think WB is cursed! It’s a haunted studio—like the town of Derry in movie studio form—and whoever takes possession of it will fall into misery! Yet...I just don’t like that story, because it doesn’t explain the “why” behind why those deals fell through. Especially when Warner Bros. has continued to succeed as a TV and film studio in the intervening two decades. Lord of the Rings? Harry Potter? Game of Thrones? Everything HBO? Considering it never fully owned a broadcast TV channel, this media company has done pretty well. So what went wrong? Well, in recent years, companies bought Warner Bros. instead of the other, smarter option. Explaining POCD (And Applying It to Mergers & Acquisitions) As I explained last issue, one of my favorite frameworks is the POCD tool for evaluating venture capital investments: People Opportunity Context Deal The bar to invest as a VC is high. (Or I might say “was” since cheap interest rates made life easier last decade.) You review a thousand prospectuses, get pitched by a hundred, and invest in the ten best, with the hopes that one of those ten would pay for the rest. That means every element of a deal needed to pay off: you needed the right people running the companies, who could capitalize on the right opportunity, in the context of an industry that was ripe for disruption. If you could then not overpay, you could make some money in a smart deal. The analogy isn’t perfect here, but close enough. For a merger or acquisition to work, you need the combined company (which is the opportunity) to make more than the price you need to pay (which is the deal). Note: the people and context still matter, but with M&A, it’s a little more straightforward: does the opportunity exceed the cost? And usually with Warner Bros., it hasn’t. If you want to find out the single biggest mistake made by the Warner Bros. suitors over the last few years (and my simple fix) become a paid subscriber. I’ll also touch on who I think Paramount-Skydance could (shockingly) consider buying next, TBD, and more. Sign up here.
Disney Entertainment Television Communications Head Naomi Bulochnikov-Paul Exits Company
Bulochnikov-Paul, executive vice president of communications for Disney Entertainment Television, is departing The Walt Disney Company after eight years.
Federal judge allows Paramount-Warner merger to move forward
A federal judge in Oakland has approved a settlement that allows Paramount Skydance Chief Executive David Ellison to finalize his $111 billion acquisition of Warner Bros. Discovery. Ellison is aiming
Bates named executive director of HHS Medical Services Division | Health and Human Services North Dakota
North Dakota Health and Human Services (HHS) has named health policy expert Stephanie Bates to lead its Medical Services Division, which administers Medicaid services, the Children’s Health Insurance Program, autism services and other health-related services that benefit North Dakotans.
Disney Comms Executive Naomi Bulochnikov-Paul Departing
She has been with the company since 2017.
A modernized health plan: Supporting cost management and the employee experience.
By Tim Archer, Chief Executive Officer, UnitedHealthcare New England, October 1, 2026 The Surest health plan came from a group of innovators wondering: What if health care was easier to shop […]
Seaboard FCU president and CEO to retire in May
Seaboard Federal Credit Union announced that longtime President and Chief Executive Officer Kyle Casburn will retire effective May 31, 2027. The announcement marks the conclusion of a 31-year tenure of
Willis hires former Aon exec to lead D&F growth
Willis, the retail broking arm of Willis Towers Watson, on Wednesday named former Aon executive Andy Chang growth leader in its global direct and facultative business, based in Miami.
Tampa General Hospital’s Melissa Golombek Honored With 2026 Apogee Award by Tampa Bay Business & Wealth
Executive vice president and president of Tampa General Hospital recognized for driving organizational excellence, innovation and community impact. Sept. 29, 2026 – Tampa General Hospital (TGH) announced today that Melissa Golombek, executive vice president and president, Tampa General Hospital, has been honored with the 2026 Apogee Award in the President category for large organizations by […]
GBTA Report Shows Major Financial Impact of Business Travel on Destinations
Research shows $178 billion in spending across 25 cities globally
Stallinga honored with chamber's Spirit of DeWald Award
This year's Spirit of DeWald Award from the Greater Sioux Falls Chamber of Commerce has been presented to DakotAbilities executive director Nathan Stallinga.
Pep Guardiola gives backing to Man City after guilty verdict: ‘We will get through this’
Pep Guardiola has broken his silence after Manchester City were found guilty of the majority of the 115 charges against them, reiterating his backing of the owners and the chairman. An independent commission, which was appointed following a four-year investigation to rule over the charges which stretch between 2009 and 2018, ruled that the current Premier League leaders had "sham contracts" arranged for a number of its commercial partners, finding that their income over eight seasons was “hugely overstated by over £830m”. The club vehemently deny the breaches with chief executive Ferran Soriano branding the process a “Premier League conspiracy theory” in a message to players and staff, while City have confirmed they will appeal against the ruling.
Do business plans work? Here's what the data actually says
New business owners often face the same dilemma: spend time writing a business plan, or spend a week finding their first customers. So which one actually matters? Xero’s guide to writing an executive summary covers the how. But often, business owners ask a different question: Why? Does the planning itself really impact what happens next?
Jimmy Kimmel roasts Trump over his meeting with AI executives
He's determined to make "Super Intelligence" happen.
When “DEI” research is cut, what happens to community health?
“I’m just going to run to the grocery store!” How many times have we said this without thinking about it? For most of us, it's usually an easy walk or a short drive to get the cheese we forgot. In reality, though, 13% of the U.S. population (about 39 million people) live in “food deserts,” which means living more than a mile from a grocery store in urban areas and more than 10 miles in rural areas. This was the case for people in Pittsburgh’s Hill District, where a quick run to buy food wasn’t an option. In the 1930s, federal maps marked the Hill as "hazardous" for lending, a practice known as redlining that steered investment away from Black neighborhoods. Decades of disinvestment followed, and residents went about 30 years without a nearby grocery store. This made it hard to keep healthy eating habits and contributed to chronic disease. When a grocery store finally opened in the area in 2013, researchers saw the opportunity and launched the PHRESH study, which initially compared the health of participants from the Hill district to those in the Homewood district. Over time, the study expanded to other factors such as brain health and Alzheimer's risk. Residents like Roderick Blair overcame initial hesitation to share their health data, trusting it would benefit their neighborhood. Then, in August 2026, the NIH abruptly canceled the study’s grant, citing that it was “subjective” and fell outside their scientific scope—an effect of the administration’s interpretation of diversity, equity and inclusion (DEI). Research like PHRESH can help determine what changes in a neighborhood actually improve health, so cutting it has left that question unanswered. Other canceled studies have examined health issues like maternal health, preterm birth rates, or sickle cell disease. Courts have reversed some of these grant cancellations, but not all of them. If we really want America to be healthier, research into why some communities get sicker than others is absolutely critical. The law that created the federal minority health research institute passed with bipartisan support in 2000. But these days, as evidenced by grant cancellations, the political shift in attitudes toward DEI means we often lose access to the health information we need to help all communities thrive. DEI vs. health equity vs. equality and the overlap (or lack thereof) The letters “DEI” evoke very different reactions depending on who you are in the U.S. DEI programs can address gender, disability, age, and other factors, but the fiercest debate centers on race. For some people, hearing DEI brings to mind policies that may have cost them a job or a college seat because they are white. Others see DEI as a matter of justice: a way to expand representation and opportunity for groups that have been historically marginalized. Both perspectives are rooted in lived experience, and both center on the same question: whether hiring and admissions practices are fair. Hiring and admission practices, though related, are not the same as health equity. Health equity is “the attainment of the highest level of health for all people.” It’s the recognition that some groups of people consistently experience worse health outcomes than others. For instance, black mothers die from pregnancy-related complications at three times the rate of white mothers, and rural Americans are more likely to die from issues such as heart disease and cancer. Equity is also often conflated with “equality,” which leads to misunderstanding of how to actually best support communities. Equality ignores the fact that we aren’t all starting life with the same resources or circumstances, whereas equity is about helping people get what they specifically need based on their situation so they have the chance to achieve the same outcome as anyone else. For example, if every household in Pittsburgh got a $30 grocery gift card, that would be equal. But during the decades the Hill District went without a grocery store, that card wouldn’t have helped much. Equity means making sure everyone can actually access a store in the first place. DEI policies can overlap with health equity in many ways. For example, they may help expand access to quality education and stable, well-paying jobs, which in turn can provide health insurance, safer housing, and improved finances—all of which can reduce health disparities. But to make that happen, we first need data to identify disparities in communities and to develop solutions that effectively address them. What we lose when the research stops Community data is important to health equity because: You can’t fix what you don’t see: Data show which communities are most affected by health factors such as infection, heart disease, and cancer. If we don’t know what is happening and where, then we can’t develop interventions to help. Poor health costs everyone: Chronic disease is expensive—both to the individual person and to the overall economy. Understanding what groups of people are most at risk allows us to develop interventions that can save everyone money. Disparities exist for many communities: Health equity includes disparities that exist due to a whole host of factors, such as family background, race and ethnicity, rural vs. suburban residence, gender and sexual orientation, veteran status, disability, and lower income. This means many Americans can benefit from research into differences in health outcomes and how to improve them. Trust is easy to lose: Some participants in the PHRESH study were initially vocal about their concerns about participating. But that trust was earned because the researchers kept their promises and centered their work on the community. When projects are canceled mid-cycle, researchers have no choice but to leave behind communities they had promised to help. This hurts trust in the long run. It’s also a very inefficient use of resources, and it will take significant time and effort to redo the work when the government realizes this work is important again. How should we talk about health equity? This is hard because the words “equity” and “DEI” are currently very politically charged. So whether you’re a public health professional, teacher, or friend, how we talk about this topic matters. The right framing can help people who might otherwise be skeptical see why health equity research is important and deserves funding. Here are some suggestions to help your conversations: Choose your words strategically: Who are you trying to reach with your message? Are they likely to be resistant to terms like “diversity” and “equity”? If so, find alternative words to use to still get the message across. It is frustrating to be in that position, but the goal of improving health is too important not to try to make inroads. Sometimes simply reframing can help the message reach those who need to hear it. Focus on the problem: The terms “health equity” and “DEI” are abstract. Make it more specific. For example, discuss differences in maternal death or ways to improve health outcomes in rural communities. These still have equity at their core but will likely be better understood by those you’re talking with. Focus on systems: Disparities exist, but if they are communicated poorly, people can mistakenly think the issue is the individual’s fault. Disparities are largely driven by failures of the system—such as lack of access to health care and a long legacy of racism. When discussing the disparities, frame them around these systemic issues to ensure blame isn’t placed on the individuals impacted. Tell stories: Personalize these policies by using stories from those impacted that connect to the data you’re trying to convey. This helps make the policies and outcomes more concrete and meaningful. Bottom line Some communities end up sicker than others. That’s just the facts. We can argue about the best way to do that research, but canceling it simply because it may be linked to DEI doesn’t make anyone healthier. It just leaves communities like the Hill district behind. And in the end, it causes us all to move backward in our efforts to improve health in this country. Love, EM Big thanks to MacKenzie Isaac & Legairre Radden, who reviewed this piece and generously shared their expertise and lived experience to help improve it. Dr. Liz Marnik, PhD, is Executive Director of The Evidence Collective and a science communicator and immunologist working at the intersection of public trust, science, and public health. To discuss communication training on topics like health equity and storytelling, email Liz at liz@yle.health or learn more on our website. Your Local Epidemiologist (YLE) comprises a team of experts, ranging from physicians to immunologists to epidemiologists to nutritionists, working together with one goal: to “translate” ever-evolving public health science so that people are well-equipped to make evidence-based decisions. The YLE suite of newsletters reaches over 475,000 people across more than 132 countries. This newsletter is free to everyone, thanks to the generous support of fellow YLE community members. To support the effort, subscribe or upgrade below: Your Local Epidemiologist is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Subscribe
Virginia Women in Leadership Awards 2026
For its sixth annual cohort, the Virginia Women in Leadership Awards celebrates 52 outstanding executives from across the commonwealth. All winners work
Hampton Roads executives assess region’s strengths, challenges
Leaders in Hampton Roads including ECPI University, Sentara Health, and W.M. Jordan Co. discuss nursing demand, healthcare challenges, and regional real estate trends.
Trump signs executive order rebranding AI as 'Super Intelligence' as tech titans ink separate SI accord
The order follows a White House summit with top tech executives and directs federal agencies to use "Super Intelligence" and "SI" in official communications.
3 takeaways from the MAHA Summit
Trump administration officials mingled with insurers, corporate executives and wellness influencers at the second Make America Healthy Again Summit. They discussed issues ranging from affordability…
Hochul, Blakeman make tax relief pitches as election nears
Gov. Kathy Hochul and Republican challenger Nassau County executive Bruce Blakeman are making competing cases on tax relief.
Hochul, Blakeman make tax relief pitches as election nears
Gov. Kathy Hochul and Republican challenger Nassau County executive Bruce Blakeman are making competing cases on tax relief.
Hochul, Blakeman make tax relief pitches as election nears
Gov. Kathy Hochul and Republican challenger Nassau County executive Bruce Blakeman are making competing cases on tax relief.
UK business morale hits 17-month low, Lloyds says
British firms turned the least confident since April 2025 in September, according to a Lloyds survey on Wednesday that also showed executives' view of the global economic outlook darkened as the Iran war pushes up costs.
The Streamers Tried To Conquer Labor Day…and Whiffed
(Welcome to my weekly streaming ratings report, the single best guide to what’s popular in streaming TV and what isn’t. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. If you were forwarded this email, please subscribe to get these insights each week.) What? Another Streaming Ratings Report already? You betcha. Nielsen has moved up the release of their Streaming Ratings data by two weeks, which means I’ve got two extra issues to get out. But I love this change because it will make this report more timely and easier to publish regularly. This week—with the viewership data for the week of 31-Aug—we’ve got some huge, huge topics to discuss. On the film side, two theatrical films (The Mandalorian and Grogu on Disney+ and Scary Movie on Paramount+) contend with two non-Netflix straight-to-streaming films (Mayday on Apple TV and The Runner on Prime Video). The streamers went all in to win Labor Day weekend in America. And we have a bunch of TV shows to analyze, both new shows (Netflix’s The Gentleman, Hulu’s Chad Powers, and an Alix Earle reality show) and weekly shows like Reacher, Ted Lasso, House of the Dragon and Lioness. All that, plus nepotism in Hollywood, some eye-popping fantasy football stats, all the flops, bombs and misses, and a whole lot more. Let’s dive right in! (Reminder: The streaming ratings report focuses on the U.S. market and compiles data from Nielsen’s weekly top ten viewership ranks, Luminate’s Top Ten Data, JustWatch and Reelgood interest data, Samba TV household viewership, company datecdotes, Netflix hours viewed data, Google Trends, and IMDb to determine the most popular content. While most data points are current, Nielsen’s data covers the weeks of August 31st to September 6th, 2026. You can find a link to my terminology here.) Subscribe Film - A Slew of Labor Day Disappointments? A lot of streamers released big new films this week, why? My theory is that the streamers know that four-day weekends can propel streaming films to glory. But if you’ve been reading more over the last two years, you know that big holiday weekends aren’t driving big viewership numbers the way they did post-Covid. And interestingly enough, Netflix didn’t put out a big new film this week. But four other streamers did, trying to take advantage of the holiday with some (not cheap) swings, including… The Mandalorian and Grogu on Disney+ (a Star Wars film that cost $165 million and made $177 million at the US domestic box office) Mayday on Apple TV (rumored $100 million budget, no theatrical release) The Runner on Prime Video (at least a $40 million budget, but likely $50 to $80 million, no theatrical release). Scary Movie on Paramount+ ($30 million budget, made $108 million domestically). (Paramount+ also released a made-for-streaming film based on the Thundermans IP, and I’ll discuss that later.) So…how’d they do? The Mandalorian and Grogu Leads The Way (But That Isn’t Enough) Let’s start with The Mandalorian and Grogu (which I’ll abbreviate to Mando for most of this article). We’re just getting started with this issue, but the rest is for paid subscribers of the Entertainment Strategy Guy, so if you’d like to find out… How Mando, Mayday, The Runner and Scary Movie performed on streaming... How the powerhouse weekly released shows (Reacher, Ted Lasso and Lioness) have accumulate a LOT of viewership… How House of the Dragon finished its run… The latest Netflix show to have a sophomore slump… Whether top creators can drive viewers to their shows… Nepotism in Hollywood and the music business... All the flops, bombs and misses for the week… And more… ...please subscribe! We can only keep doing this great work with your support. Coming Soon! Since Nielsen has accelerated their streaming data release schedule, I’ve got a lot of Streaming Ratings Reports coming your way! Next issue, I’ll be looking at the second season of Peacock’s The Paper, the latest season of Hulu’s The Secret Lives of Mormon Wives, and a very, very expensive Daily Wire fantasy series that’s now on Prime Video. Plus Crew Girl and Dang! on Netflix, a new Tyler Perry film, and one of the biggest bombs of the summer, Supergirl. In the next two issues, I’ll take a look at the return of the NFL to streaming, Toy Story 5 on Disney+, Backrooms on HBO Max, and The Breadwinner on Netflix. On the TV side, we’ve got Netflix’s Monster: The Lizzie Borden Story, Dancing with the Stars on Disney+, Apple TV’s Slow Horses, a Reacher spinoff on Prime Video, and Paramount+’s MobLand, a Woody Harrelson and Matthew McConaughey comedy on Apple TV, a sequel to a Cosby Show spinoff on Netflix, The Great British Baking Show, and the Unabomber film. And while doing all that, I want to take a look at adult animated shows, Ride or Die’s cancellation, and Netflix’s summer films. So much great stuff! Long term, two bits of comic book news. The X-Men cast has been announced, and go ahead and color me bull-ish, if not very, very bull-ish on this bit of comic book IP. In weirder news, HBO Max ordered a “true crime” show by Jimmy Olsen about Gorilla Grodd being falsely convicted of murder. I mean, what? I don’t know, let’s see what happens.
WATCH: Trump announces accord signed by top AI companies to 'self-police' development
Many of the executives gathered in Washington have called for a slowdown in the development of the technology after several hgh-profile incidents where AI agents have gone rogue.