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Science Center exhibit brings indoor electric kart track to Pittsburgh

At the Kamin Science Center, the new Science of Speed exhibit brings a multi-level electric indoor kart track to Pittsburgh.

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Jul 31 • 5:31 AM EDT • Science • wesanews.org
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Sonoma County updates health advisory due to poor air quality caused by the Woodside Fire

8:15 P.M. UPDATE: Conditions are changing quickly and the air quality conditions have evolved to "hazardous" and "very unhealthy" levels. The Sonoma County Health Officer today issued the following health advisory: Areas of Sonoma County may experience "very unhealthy" or "hazardous" air quality caused by the wildfire event along the coast near Timber Cove and Salt Point State Park. People may experience adverse health effects from the smoke over Sonoma County and across the region. Below are some things you can do when the air quality is poor.

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Jul 30 • 11:11 PM EDT • Health • sonomacounty.gov
Sphere Entertainment (SPHR) Stock Looks Reasonable On Cash Flow But Stretched On Earnings

Sphere Entertainment stock has delivered a very strong 360.9% return over the last 5 years, while the latest valuation checks are more cautious, with the Discounted Cash Flow (DCF) estimate pointing to upside and market multiples suggesting the shares are already pricing in a lot of good news. Recent swings in the share price add to the debate about whether the current US$148.32 level offers enough margin of safety. Over 5 years, Sphere Entertainment has returned 360.9%, which puts today’s...

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Jul 30 • 10:07 PM EDT • Entertainment • finance.yahoo.com
Cleveland Browns continue to sit low in the preseason rankings

There is still plenty of road ahead before the 2026 season opens. But the QB position continues to be a drain.

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Jul 30 • 7:20 PM EDT • Sports • sports.yahoo.com
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Browns top two groundskeepers retiring ahead of 2026 NFL season

There will be new faces running the groundskeeping crew

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Jul 30 • 6:18 PM EDT • Sports • sports.yahoo.com
Kamin Science Center’s ‘Science of Speed’ brings indoor go-karts, F1 simulators to Pittsburgh

Kamin Science Center’s brand new “Science of Speed” exhibit is off to a blistering start, ahead of its official opening on Saturday. On Thursday, dozens of early access guests were set loose upon the experience that features an indoor, three-level electric go-kart track with tightly coiled turns and railing lights

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Jul 30 • 4:40 PM EDT • Science • triblive.com
Where to find Issa Rae Brooklyn tickets for Sept. 17 at Brooklyn Paramount
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Jul 30 • 2:42 PM EDT • Entertainment • cleveland.com
Cosm Detroit sets opening date, will show NFL games, movies

The 70,000-square-foot, three-level venue will show the Detroit Lions game on Sept. 17.

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Jul 30 • 12:54 PM EDT • Entertainment • detroitnews.com
Mortgage rates climb to highest level in a year

Five months into the war in Iran, rising oil prices and stubborn inflation are driving mortgage rates to the highest level in a year.

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Jul 30 • 12:24 PM EDT • Business • cnn.com
Why Some Family Health Insurance Is Now Pricier

LDI/CHOP experts estimated the potential effect of the expiration of enhanced ACA Marketplace subsidies on family premiums across income levels.

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Jul 30 • 12:11 PM EDT • Health • ldi.upenn.edu
This smart ring can measure your blood sugar using sweat, no needles required

For the millions of people with type 1 diabetes (and some with type 2 and other forms of the disease) who must monitor their glucose levels, the...

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Jul 30 • 11:02 AM EDT • Technology • techspot.com
Flawed studies linking hormone therapy to breast cancer made doctors reluctant to prescribe it for menopause relief – especially for breast cancer survivors

Menopausal hormone therapy no longer has the highest-level warning label about the risk of breast cancer, opening a gray area on who would benefit most from treatment.

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Jul 30 • 8:07 AM EDT • Health • theconversation.com
'Every reason to believe next season will be a struggle'

Eddie Howe has lost key players Sandro Tonali and Anthony Gordon already this summer while Arsenal are trying to sign their captain Bruno Guimaraes. There is obviously a level of frustration from Howe at the direction the club are going in their summer recruitment, though the coach was aware of the necessity for the club to sell players this summer. Earlier this year, Howe had decided to remain at St James' Park regardless of the inevitably about selling players.

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Jul 30 • 4:49 AM EDT • Sports • sports.yahoo.com
Black business owners in Greater Cleveland want access to capital

Funding remains the biggest barrier for Greater Cleveland Black businesses, the Presidents Council, the local Black chamber of commerce, says

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Jul 30 • 12:02 AM EDT • Business • signalcleveland.org
Browns QB Deshaun Watson Torched After Brutal Start to Camp

Cleveland Browns quarterback Deshaun Watson has endured a rocky start to training camp as he battles Shedeur Sanders for the starting job. The post Browns QB Deshaun Watson Torched After Brutal Start to Camp appeared first on HEAVY.

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Jul 29 • 6:22 PM EDT • Sports • sports.yahoo.com
Cyclospora cases in Lancaster County exceed typical July levels, health department says

The health department noted that the current case count is higher than it typically sees this time of year.

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Jul 29 • 5:23 PM EDT • Health • 1011now.com
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BTS Foxborough tickets sold out but these deals are still available for Aug. 5, 6
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Jul 29 • 3:02 PM EDT • Entertainment • cleveland.com
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Climate extremes are becoming more extreme, worrying scientists

Heat, sea level rise, polar melting: They’re all picking up pace.

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Jul 29 • 2:36 PM EDT • Science • latimes.com
Akron hospitals to host free family health fair with experts, entertainment

Akron Children’s Hospital and Summa Health are hosting a free Mother, Baby and Family Health Fair on Saturday, Aug. 1. The free event will feature professionals from both hospitals who will offer information and answer questions about a variety of specialties.

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Jul 29 • 1:47 PM EDT • Entertainment • cleveland.com
Josef Newgarden Taught Me to Redefine Success

Winning the Indy 500 was Josef Newgarden’s dream, but winning and competing at such an elite level has costs. Here’s how he learned to thrive despite the pressure.

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Jul 29 • 12:05 PM EDT • Sports • sports.yahoo.com
Gemini for macOS rolling out voice control and Gboard Rambler-level transcription

After previewing at I/O 2026 in May, Gemini for macOS is now rolling out advanced voice control capabilities.

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Jul 29 • 11:36 AM EDT • Technology • 9to5google.com
Business journalism studies took her to the White House | UNC Hussman School of Journalism and Media

The story by UNC Hussman alumni Brennan Doherty ’19 and video by John Roberts ’16 (M.A.) was originally published on unc.edu. This story is part of a four-part series on Carolina alumni working in Washington, D.C. Soon after her 2015 graduation from UNC-Chapel Hill, Megan Cassella was an intern for the Reuters news agency, eagerly awaiting and prepping for a special assignment. “Every now and then they needed an intern to run over to the White House last minute,” Cassella said. “You have to send your information the night before, so I started proactively sending my information to the White House every single night to be able to go the next day if they ever needed an intern.” Since then, she’s made many return trips to 1600 Pennsylvania Ave. in a career that’s included roles at Reuters, Politico, Barron’s and now CNBC, where she works as an on-air Washington correspondent. A longtime newswriter, Cassella made the move to TV in 2024, appearing on broadcasts multiple times daily to report on the biggest political and business stories. But the keys to doing a good job — knowing how to research, asking insightful questions, building relationships and explaining complex topics to a broad audience — remain the same. Did you know: Outside of the state of North Carolina, the Washington region is home to the largest concentration of Tar Heel alumni in the country. Cassella’s time as a Tar Heel was crucial in sharpening those skills, both in the UNC Hussman School of Journalism and Media and through roles at student-run publications like The Daily Tar Heel. She excelled in Carolina’s business journalism program with former professor Chris Roush, which led to an internship at The Charlotte Observer and helped Cassella find her journalistic niche. A data journalism course with Associate Professor Ryan Thornburg taught her how to find stories in numbers, and former professor Paul O’Connor’s reporting class took Cassella to the North Carolina Capitol weekly, where she gained invaluable experience interviewing politicians. “Those hands-on experiences that Carolina gave me really kept my interest and have really benefited me since I’ve been up here in D.C.,” said Cassella. “I have UNC to thank for the fact that I even went into business journalism in the first place.” Megan Cassella ’15 “You’ve got to thrive on adrenaline in this job. You’ve got to do well with last-minute changes, with running by the seat of your pants.” Megan Cassella ’15 ‘There’s nothing else like it’ In recent months, Cassella has reported live from the G7 Summit in Geneva, covered the latest developments in the U.S.-Iran war and followed changes to trade policy, including tariffs. “Anything in this realm that influences Wall Street, I’ll be covering,” Cassella said. Her working hours are long and variable. After waking up, Cassella immediately checks her phone to see what news broke overnight. By 8:15 a.m., she usually learns which newscasts she’ll be on, and then she heads to the newsroom, White House or wherever her assignment is. “We want you in the 9 a.m. show and the 11, and then the 3 o’clock show wants you, too,” Cassella said, referring to a hypothetical day. If Cassella gets an exclusive or major news breaks, she might be told, “We want that on TV right now.” Within five minutes, she’d be expected to get to the camera, figure out what to say and deliver the news to a live audience. “It’s exciting. It’s nerve-wracking,” Cassella said. “But there’s nothing else like it.” A well-rounded education Cassella grew up in Maryland, the youngest of four kids. Her oldest brother, Brian Cassella ’05, attended Carolina, became a photojournalist and recently won a Pulitzer Prize. She remembers visiting campus as a young child and loving it. “I just always wanted to go,” she said, and that desire grew when she, like her brother, gravitated toward journalism. But it wasn’t just the journalism school that drew Cassella to Carolina. “It was also the whole liberal arts curriculum,” she said. “Even though I always wanted to be a journalist, I got to college, and I sort of felt I had to think about other things. I had to explore my options and see if that’s what I really wanted.” Did you know: In April UNC-Chapel Hill opened its Carolina in the Capital office in Washington. She combined her journalism schooling with a global studies major and a history minor. That broad range of academic experiences in Chapel Hill molded her, preparing Cassella for a career that’s taken her to the highest levels of political journalism and inside the Oval Office. “When you sit back and remember you’re actually sitting inside the White House and asking questions of the president, it’s a cool feeling,” Cassella said. “No matter who is in office, no matter what administration or party, it’s a privilege to be there.” Megan Cassella on… Being a Tar Heel in Washington: I run into Tar Heels all the time. My husband’s a Tar Heel. We actually met here in Washington, not at Carolina, even though we were the same class. Probably most of our friends are still Tar Heels. Even up here in D.C., we all get together for games and March Madness. And through work, there’s Tar Heels all over the place. It’s often used as a connection. Favorite Franklin Street spot: When we go back, our first stop is always IP3. That’s more my husband’s doing than mine. In college, I was a huge Spanky’s fan. Felt like it was a classic spot. May it rest in peace. Advice to journalism students: Reps, reps, reps! Nothing beats the experience you’ll gain by simply starting to do the work — asking the questions, reporting and writing the stories, doing the TV hits. When you can, go places in person. Talk to more people than you think you’ll need. Read as much as you can, from different sources and on different topics. If you’re not sure how to start your story, that usually means you need more reporting. When you’re not sure, ask.

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Jul 29 • 10:39 AM EDT • Business • hussman.unc.edu
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Grant Thornton to acquire CBIZ for nearly $3 billion

The combination would establish the fifth-largest accounting firm in the U.S.

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Jul 29 • 9:58 AM EDT • Business • crainscleveland.com
Meet the New Dean of Michigan Tech’s College of Business

Building bridges to student success, industry impact and enduring alumni engagement. Strengthening joint programs and collaborative research across campus. Leveling up as a campus partner in innovation and commercialization. Michigan Technological University's newest academic leader, College of Business Dean Sri Beldona, shares his priorities and a vision for the future.

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Jul 29 • 7:24 AM EDT • Business • mtu.edu
Cleveland WNBA Names Cleveland Clinic as Third Founding Partner and Official Hospital and Sports Medicine Provider

World-renowned hospital system to focus on holistic player care, advancing youth development, health education and community engagement.

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Jul 29 • 7:00 AM EDT • Sports • newsroom.clevelandclinic.org
Sapphire Intros Radeon RX 9050 8GB Pulse Graphics Card

Sapphire today introduced its Radeon RX 9050 Pulse 8 GB graphics card. Based on a compacted variant of its RX 9060 XT Pulse board design, the card forms AMD's new entry-level in the RX 9000 series generation of GPUs powered by RDNA 4 graphics architecture. AMD carved the RX 9050 out of the 4 nm...

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Jul 29 • 4:55 AM EDT • Technology • techpowerup.com
The Science Behind the AI Panic Is Shakier Than You Think

A column by Sascha Lobo Is AI making us dumb? So asked DER SPIEGEL on its cover a while ago. After a few weeks of recovery and a therapeutic intervention with the help of my AI, I feel able to respond. That’s a bit unfair, of course; the article itself is more nuanced than the loud cover, the image of a schoolkid with dull prompt questions, or the subtitle: “AI is conquering the schools, and educators fear a disaster.” The short answer to “Is AI making us dumb?” is: no. The long answer is more interesting, and even carries a preliminary glimmer of the spectacular. Unfortunately, it requires a detour into the sphere of artificial intelligence, into the mogul-field terrain of technology assessment, the attention economy, and the destructive virus of cultural pessimism. Along with narrowing the scope to AI’s effects on education and work rather than on intelligence. Because the honest version of the question would be: Does AI help us learn and work, or not? Generative AI, which set off the still-ongoing hype with ChatGPT, has only existed in relevant distribution since late 2022, early 2023. For a technology-driven transformation of people and society, that is extremely short. For that reason alone, research is still in its infancy. And technology assessment is not a fast discipline anyway. Prominent voices from Elizabeth Eisenstein to RAND to Tom Wheeler say we still cannot conclusively judge the consequences of the printing press. Its invention is a mere 580 years back, and some scholars would rather not circulate assessments that might have to be retracted in two or three hundred years. We’re Going Through Growing Pains A phenomenon that already caused upheaval in social media research makes serious assessment of AI’s consequences even harder: the “moving target” problem of LLM-ology, as the linguist Sean Trott called it in 2025. AI develops so quickly and so unpredictably that researchers often end up studying snapshots of the past. There are concepts, from morphological analysis to anticipatory governance, for keeping research, planning, and regulation halfway meaningful anyway. But even with those, universally valid statements are rare. DER SPIEGEL - The German View is a reader-supported publication. To receive new posts and support our work, consider becoming a free or paid subscriber. Subscribe We should therefore treat findings about the interplay between humans and AI as far more procedural and situational. Unfortunately, this challenge comes at the worst possible time. We are going through growing pains: AI’s everyday impact has grown very large very fast, and with it the longing for guidance. Annoyingly, the body of solid knowledge has not exploded along with it. Experts cannot be moved to broad consensus on even banal statements about AI. Sascha Lobo, born in 1975, is an author and strategy consultant focusing on the internet and digital technologies. Together with Jule Lobo, he explores the debates of the day in the podcast “Feel the News – Was Deutschland bewegt” (”What Moves Germany”). Nvidia CEO Jensen Huang says software developers are dying out. Bill Gates considers coders one of only three professions that will survive the AI tsunami. Top tech economists find virtually irrefutable arguments both for and against an AI bubble. The same naturally applies to the structurally youth-hostile debate over whether AI is good or bad for young people. The gap between the demand for insight and the supply of solid knowledge creates an orientation vacuum. This vacuum of AI cluelessness is filled, as the attention economy described by Georg Franck in 1998 would have it, with half-knowledge (funnily enough, often AI-generated), marketing, and self-marketing. After all, infinite money is at stake, along with academia’s best current shot at global fame. But this iridescent froth of interpretation operates more by the algorithmic principles of the digital public sphere than by seriously earned insight. That is why dramatized, fear-feeding claims about AI are so promising. It tempts parts of academia into distorted drivel, and parts of the media then sensationalize the published drivel once more. Was the Research Aimed at a Desired Result? How badly this can influence academia and public perception is demonstrated by one of the most-discussed studies on AI’s effects: “Your Brain on ChatGPT.” The MIT study by Nataliya Kosmyna also gets plenty of space in the SPIEGEL cover story. What was measured and interpreted: lower brain activity in people who write with AI assistance, compared to people who only google or write without any tools. As is common with preprints, the study has not yet been peer-reviewed, and it contains substantial weaknesses that experts have sharply criticized. The first round had 54 participants in three groups, the second only 18, who reportedly also came from MIT’s own orbit. There was no preregistration (committing in advance to what you want to find out with which data). In their analysis, Stanković et al. even discovered an opposite effect that the study does not further explain. Some measurement data has not (yet) been published. And the EEG analysis method used is considered too imprecise to support such far-reaching conclusions. The biggest criticism, though, is the suspicion of an activism-driven study. In an interview with Time, lead author Kosmyna said she published the study immediately, rather than after full peer review, because she feared politicians might otherwise decide to put ChatGPT in kindergartens. She considers that absolutely harmful. It is legitimate to hold such a view. It just seems unscientific to approach a study with it, and then to design the setup so that the chance of a fitting desired result remains as high as possible. Ideologies Collide It is not easy to separate genuine AI insights from studies that trivialize and weaken well-founded AI criticism. The same goes for the opposing, AI-enthusiastic narratives, because the pro-AI side works against it with billions in resources. Ideologies collide, fed by egos, PR strategies, moral posturing, and once-in-a-lifetime opportunities. Doomsday marketing makes the search even harder: AI companies can profit from warnings about the dangers of AI, whether through the notoriety of apocalypse narratives or because, in some target groups, danger translates into power. Some seemingly negative findings are therefore quite welcome in the AI industry. If you try to get at the findings presumably less influenced by interest groups, the picture in education seems relatively clear: AI can improve educational outcomes when the right AI is used the right way, namely pedagogically. Simply dumping an AI chatbot into a classroom, by contrast, accomplishes little. Huge surprise. But something else is also obvious: whether they are allowed to or not, kids use AI for school, which is why the controlled integration of AI tools into education is, in the medium term, entirely without alternative. In the world of work, the landscape of findings is more complex and requires more differentiation. A series of serious studies points to an AI effect that suits neither the alarmists, regulation fetishists, and AI opponents, nor the trillion-dollar corporations with their armada of paid scientists, PR professionals, and ecosystems: working with AI helps the inexperienced (at least for now) considerably more than it helps the pros, in certain fields of work, and provided they know how to use it correctly. Missing Domain Knowledge Among the experienced, the professionals, and the high flyers, by contrast, despite frequent time savings, partially negative effects and new problems are emerging. Take the jagged frontier problem: AI solves task A brilliantly and fails completely at task B, even though both look similar even to professionals. Or the verification-cost problem, in which AI’s greater productivity gets eaten up by the enormous effort of checking its output. Or the illusion of competence, because AI makes new domains seem easily penetrable, until you painfully discover that deep domain knowledge is missing. Taken as a whole, the effects of working with AI do lean positive. But the promise that AI works as a turbocharger for everyone and boosts practically everything simply refuses to materialize. The AI magic the world has been feeling since ChatGPT arrived in late 2022 has so far barely shown up in most companies’ numbers. The consulting firm McKinsey has coined a term for this, the “gen AI paradox,” and believes that work processes and corporate structures would have to be rebuilt quite fundamentally to realize AI’s benefits at scale. Reuters just reported that only 3.3 percent of Microsoft’s customers have subscribed to the AI package Copilot. That may be down to the product; in other areas we continue to see soaring successes and new AI triumphs. But after the first quarter of 2026, disillusionment is the word for all too many AI projects at traditional companies: because the promised revolution of AI agents has so far failed to arrive or been postponed, and because of the leveling effect that many of the studies cited here suggest. Against Inequality The societal effects, on the other hand, appear rather encouraging. Many previous technologies operated on the Matthew principle, named for the Gospel verse about giving to those who already have: they tended to reward the more competent and more privileged. AI, however, seems more often to have an equalizing effect once a threshold of access and education is crossed. Some anecdotal insights point in this direction, for example, how an unemployed man in Leipzig successfully defended himself in court in 2025 against fraud accusations from Germany’s federal employment agency — without a lawyer, armed only with ChatGPT. The AI made mistakes and cited invented court rulings, but in the end the man walked away unpunished. And a key capability of artificial intelligence is its capacity to learn: set up correctly and fed with data, it can keep getting better. It is a question of time, or more precisely of AI innovations and training data, until even free AI chatbots write better legal briefs than law graduates with perfect exam scores. Whether that will make anyone dumb is something the world’s press will surely inform us of in due time. Subscribe Leave a comment

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Jul 29 • 4:23 AM EDT • Science • derspiegel.substack.com
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Baker Mayfield Floated as Browns QB Solution Amid Contract Dispute

Baker Mayfield is in the midst of a contract dispute with the Tampa Buccaneers, which could open the door for a reunion with the Cleveland Browns. The post Baker Mayfield Floated as Browns QB Solution Amid Contract Dispute appeared first on HEAVY.

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Jul 29 • 1:25 AM EDT • Sports • sports.yahoo.com
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What Health Informatics Means in Physical Therapy

Physical therapists are well positioned to use informatics to improve education, communication and patient-centered care.

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Jul 29 • 12:01 AM EDT • Health • consultqd.clevelandclinic.org
Sizing Up the Sargassum Belt

Seaweed composing the Great Atlantic Sargassum Belt hit near-record levels in June 2026, with the Caribbean Sea and Gulf of America both reaching all-time highs.

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Jul 29 • 12:00 AM EDT • Science • science.nasa.gov
Former Ohio State defensive back signs massive extension with Browns

Former Ohio State and current Cleveland Browns defensive back Denzel Ward signed a massive contract extension with the Browns.

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Jul 28 • 10:44 PM EDT • Sports • sports.yahoo.com
Researchers north of the border find Canadian emergency departments in crisis—still

Burnout levels among Canada’s emergency physicians are as high now as they were at the height of the COVID pandemic, according to a study published July 27 in the Canadian Medical Association Journal.

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Jul 28 • 9:39 PM EDT • Health • healthexec.com
Browns WR Jerry Jeudy Hit With Harsh Reality After Controversy

Cleveland Browns receiver Jerry Jeudy was hit with a harsh reality after finding himself embroiled in the team's QB controversy. The post Browns WR Jerry Jeudy Hit With Harsh Reality After Controversy appeared first on HEAVY.

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Jul 28 • 6:21 PM EDT • Sports • sports.yahoo.com
What’s being built, bought and planned in Ascension Parish

Here are the latest property transactions, issued permits and upcoming business-related events in Ascension Parish. Issued permits New construction for a 10,483-square-foot building at The Church International on La. 42 in Prairieville. The project is valued at $3 million, with Living Solutions Construction as the listed contractor. New construction permit for an 11,840-square-foot PEMB mixed-use […]

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Jul 28 • 4:00 PM EDT • Business • businessreport.com
Beachwood business owner caught with 35 pounds of cocaine in downtown Cleveland, feds say

Beachwood business owner Robert Mitchell was arrested in Cleveland with 35 pounds of cocaine, court records say.

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Jul 28 • 3:54 PM EDT • Business • cleveland.com
Bilimeters now in every Sanford Health Sioux Falls clinic

Bilimeters are handheld digital devices that give an instant reading of newborn babies' bilirubin levels, as opposed to a blood draw.

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Jul 28 • 9:00 AM EDT • Health • news.sanfordhealth.org
Praxis Profit launches new executive advisory service to help Tahoe business owners strategically maximize profitability

SOUTH LAKE TAHOE, Calif. – Praxis Profit, a boutique strategic chief financial officer advisory firm, announced today its full-suite of financial decision-making consultancy service including cash flow visibility, margin protection and executive level financial decision-making...

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Jul 28 • 8:47 AM EDT • Business • tahoedailytribune.com
Scientists repair damaged plastics at the molecular level, boosting recycling potential

Plastic recycling could become far more effective thanks to a new technique that restores the strength of damaged engineering plastics by repairing them at the molecular level.

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Jul 28 • 7:20 AM EDT • Science • phys.org
Here are new businesses that are now open in Milwaukee's north suburbs

From a fast-food restaurant, a chicken wing eatery and an auto and towing shop, discover the latest business openings in Milwaukee's northern suburbs.

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Jul 28 • 6:00 AM EDT • Business • jsonline.com
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Chargers cut ties with veteran offensive lineman

The Los Angeles Chargers part ways with veteran offensive lineman Ben Cleveland.

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Jul 28 • 1:19 AM EDT • Sports • sports.yahoo.com
Browns QB Trade Imminent as Training Camp Kicks Off: Report

The Cleveland Browns are highly likely to trade a QB this summer. The post Browns QB Trade Imminent as Training Camp Kicks Off: Report appeared first on HEAVY.

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Jul 27 • 8:50 PM EDT • Sports • sports.yahoo.com
Turning AI Plant Science Into a Commercial Tool: Heritable Agriculture’s Next Chapter

Heritable says its platform can match plant genetics to geography with 10-meter field-level accuracy, helping users predict how varieties of nearly any crop could perform in specific locations around the world.

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Jul 27 • 3:04 PM EDT • Science • thedailyscoop.com
Yankees Rivalry Roundup: Rasmussen stars as the Rays blank Cleveland

Drew Rasmussen, Munetaka Murakami, and Dominic Canzone all starred for their teams Sunday

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Jul 27 • 10:00 AM EDT • Sports • sports.yahoo.com
Scientists reveal what sparkling water really does to your teeth

Unsweetened sparkling water may offer a tooth-friendlier alternative to sugary soda, according to a small preliminary study tracking how different drinks change mouth acidity. Soda caused the strongest and longest drop in salivary pH, while sparkling water produced only a temporary decline before saliva restored normal conditions. Importantly, acidity remained above the level associated with enamel damage.

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Jul 27 • 9:04 AM EDT • Science • sciencedaily.com
What Does Low Vitamin D Mean?

Advice on why a deficit in the ‘sunshine vitamin’ is important, and how to increase your level.

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Jul 27 • 8:00 AM EDT • Health • aarp.org
Blackhawks Goalie Could Hit Another New Level Next Season
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Jul 27 • 6:53 AM EDT • Sports • sports.yahoo.com
Madison St. Mary’s Hospital staffing spurs burnout, nurses say

SSM Health’s St. Mary’s is the only Madison hospital that doesn’t staff nurses based on patient illness levels. Nurses say it’s a problem.

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Jul 27 • 6:00 AM EDT • Health • captimes.com
Opinion: Programs to help ease caregivers’ burden can be a lifeline

The success of programs like Kinship Support isn’t measured only by the number of families served; it’s measured by children who remain connected to the people who love them most.

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Jul 27 • 5:45 AM EDT • Business • crainscleveland.com
One Browns WR tabbed as clear training camp trade candidate

Does Cedric Tillman need a trade from the Browns? Bleacher Report sure thinks so.

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Jul 26 • 9:44 PM EDT • Sports • sports.yahoo.com
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ESPN's Pat McAfee wants to see the Browns win

The ESPN host is a fan of the young talent in Cleveland.

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Jul 26 • 9:05 PM EDT • Sports • sports.yahoo.com
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REPORT: Browns Exploring Edge Rusher Additions Ahead of Camp

After the blockbuster trade of Myles Garrett, Cleveland Browns GM Andrew Berry is hunting for a veteran defensive end to solidify a new-look front before training camp commences.

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Jul 26 • 8:56 PM EDT • Sports • sports.yahoo.com
Hands on science lessons for Independence students

INDEPENDENCE, Ohio – Youngsters in Independence schools have enjoyed a whole new approach to learning science over the past year.

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Jul 26 • 5:35 PM EDT • Science • cleveland.com
Health Policy Watch: African Union pushes for greater domestic spending on health amid reports of huge disruptions to HIV and TB services

The African Union held a special health summit on 21-22 July, primarily aimed at mobilising high-level political support for more domestic health spending.

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Jul 26 • 4:34 PM EDT • Health • eatg.org
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Cleveland Browns still looking for help at defensive end

Cleveland is reportedly still in the market for another DE. But with the options dwindling, what is the right play?

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Jul 26 • 3:30 PM EDT • Sports • sports.yahoo.com
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As Hegseth pursues a 'High-T' military, here's what to know about testosterone replacement

Defense Secretary Pete Hegseth said he plans to test U.S. service members’ testosterone levels each year. But when it comes to testosterone levels, optimization isn’t so straightforward.

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Jul 26 • 9:00 AM EDT • Health • pbs.org
🙂 Positive (35%)
Temporal Changes in Pediatric Influenza Test Positivity Across COVID-19 Public Health Policy Phases: A Five-Year Retrospective Cohort Study

Background The COVID-19 pandemic coincided with substantial changes in respiratory virus circulation, healthcare utilization, and diagnostic testing. Although population-level influenza activ...

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Jul 25 • 8:00 PM EDT • Health • cureus.com
Top foods for better brain health

Dr. Sandra Darling, a preventive medicine specialist at Cleveland Clinic, recommends a Mediterranean diet because it emphasizes foods like berries, leafy greens, whole grains, and favors fish and p…

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Jul 25 • 1:00 PM EDT • Health • wkbn.com
Predicting the Browns 53-man roster as training camp opens

The Cleveland Browns have opened training camp, predicting their initial 53-man roster with some tough decisions

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Jul 25 • 8:10 AM EDT • Sports • sports.yahoo.com
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Wild Promising Forward Should Hit New Level Next Season
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Jul 25 • 6:36 AM EDT • Sports • sports.yahoo.com
Health officials seek diners after rabid bat lands on California restaurant table

San Diego County health officials are searching for anyone who may have touched a rabid bat after it landed on a family’s table inside the Yellow Deli Restaurant in Vista, California.

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Jul 25 • 6:00 AM EDT • Health • cleveland.com
Good Sports: Basketball twins draw Division I attention before starting high school

Fraternal twins Iman and Jihan Qamhiyeh have their sights set on playing basketball at the highest level, and their talent is already attracting attention from college programs before they begin high school.

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Jul 24 • 8:21 PM EDT • Sports • abc30.com
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Some Vancouver business owners fear citation limits could fuel repeat low-level crime

Vancouver business owners say they are concerned a new police policy limiting citations for some misdemeanor offenses could leave them with fewer options to add

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Jul 24 • 7:24 PM EDT • Business • katu.com
Real Madrid enter race to sign Yan Diomande from RB Leizpig

PSG have not yet shown a willingness to offer a level of fee that would convince Leipzig to consider a sale this summer.

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Jul 24 • 4:55 PM EDT • Sports • nytimes.com
Why two Cleveland-area businesses are betting on racing simulators

Speed Trap Racing and Lorain KartPlex are betting that high-end racing simulators can become motorsports' version of golf simulators.

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Jul 24 • 2:00 PM EDT • Business • crainscleveland.com
Browns QB Shedeur Sanders talks lifestyle changes entering year two

Set for a battle for the starting QB job, Browns quarterback Shedeur Sanders discusses the work he put in this offseason

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Jul 24 • 1:42 PM EDT • Sports • sports.yahoo.com
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WV Superintendent of Schools Launches First AI and Digital Science Framework in the Nation

Charleston, W.Va. - West Virginia Superintendent of Schools Michele L. Blatt will share the state’s Artificial Intelligence (AI) and Digital Science Framework with educators during professional development sessions at the Charleston Coliseum and Convention Center, Monday through Wednesday, July 27-29, 2026. The Framework, the first of its kind in the country, outlines an approach for digital science and AI literacy education that equips students with the knowledge, skills and credentials to succeed in this rapidly evolving workforce. It also offers educators a way to increase efficiencies in their work and better personalize learning for students.Earlier this year, Superintendent Blatt appeared before a U.S. House of Representatives Subcommittee to share the state’s strategy on addressing the use of AI while also protecting students, their data and educational integrity. The Framework is the result of years of planning, collaboration and development. Digital science encompasses the evolving fields of computer science, AI literacy, data reasoning, cybersecurity awareness, media literacy and the practical application of digital technologies. The framework equips educators to prepare students with the AI and digital science knowledge and skills needed to thrive in the workforce of the future.The West Virginia AI and Digital Science Framework establishes a statewide structure for sustained success. From policy to educator development and student learning, it defines how the state will implement digital science and AI readiness at scale. It serves two priority goals:Respond to the rapidly changing technology landscapeEstablish best practices as a leader for rural models of AI readiness, workforce development and digital science educationWith three statewide commitments, educators will be equipped with understanding and the tools to support implementation. These commitments are:Student Access - Every student will have access to AI literacy learning experiences and digital science instruction before graduationEducator Capacity - All counties will sustain local AI training capacity through a train-the-trainer modelWorkforce Alignment - Every approved pathway will connect to employer demand, postsecondary alignment, and portable or verified credentialsNext week, the West Virginia Department of Education (WVDE) will launch the framework during three educator and staff development sessions. These sessions include unique opportunities for new county central office hires, the Support, Appreciate, Invest, and Learn (SAIL) Conference, and the West Virginia Middle Schools: Bridging the Future Initiative launch. Each session is designed to meet the needs of K-12 educators, professionals, paraprofessionals, service personnel and others who serve in the education community.West Virginia is a national leader in developing a framework for AI and digital science education. We are determined to elevate our model because it prepares students and educators for the future. Our partners at Prodigy Learning and Microsoft understand this commitment and believe, as do we, that our work has national implications for accessibility and scalability because we are building systems that address learning at all levels that lead to post-graduation success.Michele L. Blatt, State Superintendent of SchoolsAs part of the partnership, Prodigy Learning is providing West Virginia educators, at no additional cost, their in-person and virtual training on all products and the materials required for license renewal.

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Jul 24 • 1:34 PM EDT • Science • wvde.us
Sports media reacts to LeBron James signing with Philadelphia 76ers

LeBron James finally made his free agency decision on Friday, and it was not what anyone expected. The NBA’s top newsbreaker, ESPN’s Shams Charania, shared the news with the world after being told directly by agent Rich Paul. James is not reuniting with one of his former teams, the Cleveland Cavaliers, nor is he joining…

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Jul 24 • 11:55 AM EDT • Sports • sports.yahoo.com
Brazil uses forensic science to trace gold's origin and tackle illegal mining in the Amazon

BRASILIA, Brazil (AP) — Brazil is using forensic science to tackle illegal gold mining in the Amazon, a top threat to the rainforest, Indigenous groups and other communities there that has accelerated deforestation and driven mercury contamination to dangerous levels.

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Jul 24 • 9:03 AM EDT • Science • wral.com
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Health nominations stall in Senate committee

The administration's backlog of high-level health appointments isn't getting any smaller.

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Jul 24 • 5:30 AM EDT • Health • axios.com
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The Benefits of Exercise for Mental Health

Exercise is just as good for your brain as it is for your body. A psychiatrist explains how getting physical can boost your mental health.

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Jul 24 • 12:02 AM EDT • Health • health.clevelandclinic.org
Disease Outbreaks Are Exposing The Cracks In Our Global Public Health System

Measles, Cyclosporiasis and Ebola are spreading at unprecedented levels. All three are exposing vulnerabilities in global public health infrastructure.

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Jul 23 • 9:01 PM EDT • Health • forbes.com
Report: Homelessness increases in parts of upstate while statewide level drops

This comes after DiNapoli’s office reported homelessness more than doubled between January 2022 and January 2024.

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Jul 23 • 1:36 PM EDT • Politics • spectrumlocalnews.com
How to Regulate AI Without Stifling Health Innovation

LDI experts discuss the current landscape and questions around regulating clinical AI systems on the state- and federal-levels.

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Jul 23 • 1:04 PM EDT • Health • ldi.upenn.edu
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Charli XCX moves beyond ‘Brat’ and nine more things you must hear this week

Britain's Charli XCX starts a new sonic era with "Music, Fashion, Film," leading a new releases week that includes titles from Shania Twain, O.A.R. the Strokes, Cypress Hill, Brantley Gilbert and more, a posthumous set from the Mavericks' Raul Malo and a Tony Award-winning musical's cast album.

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Jul 23 • 6:06 AM EDT • Entertainment • cleveland.com
U.S. death rate falls to pre-pandemic levels, but Louisiana’s rate is higher. See the data.

The U.S. death rate fell 4.6% in 2025, a return to pre-COVID trends. See more data.

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Jul 23 • 5:00 AM EDT • Health • nola.com
She took over the family business from dad. Now her NOLA construction company is worth $100M.

Gibbs Construction's CEO, a second generation family member, has continued to level-up the business even after 50 years.

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Jul 23 • 5:00 AM EDT • Business • nola.com
Jacqueline Travisano named as one of Triad Business Journal’s 2026 C-Suite Award winners

Executive Vice President and Chief Financial Officer Jackie Travisano was recently named to the Triad Business Journal’s 2026 C-Suite Award winners. Presented annually, the Triad Business Journal’s C-Suite Awards recognize outstanding chief executives and C-level leaders in the Greater Greensboro and Winston-Salem regions who [...]

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Jul 23 • 12:26 AM EDT • Business • inside.wfu.edu
Jose Ramirez Makes Immediate Impact in Return, Despite Guardians' Loss

The Cleveland Guardians may have lost to the Minnesota Twins, but it was a win to see Jose Ramirez back on the field.

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Jul 22 • 11:50 PM EDT • Sports • sports.yahoo.com
Michigan law requires teachers to complete ‘Science of Reading’ training

Gov. Gretchen Whitmer signed a law July 21 requiring Michigan teachers to complete "Science of Reading" training within the next five years, as the state ranks 44th in the country in fourth grade reading levels.

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Jul 22 • 6:36 PM EDT • Science • wilx.com
Cleveland Science Center marks 30 years with celebration (photos)

The Great Lakes Science Center handed out 500 cupcakes Wednesday and showcased exhibits that have made it a regional leader in hands-on science education.

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Jul 22 • 4:35 PM EDT • Science • cleveland.com
Astros Trade RP Nate Pearson to Royals

Today, the Houston Astros announced they have traded reliever Nate Pearson to the Kansas City Royals in exchange for righthanded pitching prospect Max Martin. Martin, 22, has posted a 6-2 record with a 2.01 ERA in 26 relief appearances across two levels of Class A ball in the Royals system this season. Martin was a […]

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Jul 22 • 11:49 AM EDT • Sports • sports.yahoo.com
Astros Trade RP Nate Pearson to Royals

Today, the Houston Astros announced they have traded reliever Nate Pearson to the Kansas City Royals in exchange for righthanded pitching prospect Max Martin. Martin, 22, has posted a 6-2 record with a 2.01 ERA in 26 relief appearances across two levels of Class A ball in the Royals system this season. Martin was a […]

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Jul 22 • 11:49 AM EDT • Sports • sports.yahoo.com
Built for every Fold: Spigen’s Galaxy Z Fold 8 lineup is the best yet

Drop and everyday protection for a Galaxy Z Fold 8 requires an extra level of case engineering because it’s such...

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Jul 22 • 11:00 AM EDT • Technology • 9to5google.com
Sunlight Boosts Fertility? What Scientists Have Discovered Will Surprise You - Futura-Sciences

Vitamin D, Sunlight, and Sperm: Digging Into the Science A meta-analysis published in the journal Biomedicines reviewed several observational studies that all pointed to a significant link between vitamin D levels—which are mainly produced in humans through sunlight exposure—and sperm characteristics. These studies also suggested a connection between higher blood...

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Jul 22 • 8:30 AM EDT • Science • futura-sciences.com
Cleveland Browns news: Free agency works out. Sometimes.

The latest Cleveland Browns news and notes from around the NFL in the July 22 edition of the Daily Dawg Chow.

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Jul 22 • 6:00 AM EDT • Sports • sports.yahoo.com
Only 13% of patients diagnosed with lung cancer met low-dose CT screening criteria

Addressing these gaps will require more inclusive risk prediction models and system-level interventions such as EMR optimization and provider education to improve uptake.

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Jul 22 • 3:37 AM EDT • Business • radiologybusiness.com
Panera founder and Cava chairman Ron Shaich bets $100 million on Level99, bringing his restaurant industry playbook to entertainment

Act III Holdings doubles its stake in Level99 after the Disney Springs opening, betting restaurant-industry category discipline can build a dominant player in entertainment.

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Jul 22 • 3:00 AM EDT • Entertainment • fortune.com
Whiskey industry warns against new tariffs on Canada

The White House defends the new tariffs as leveling the playing field for U.S.-produced spirits, cars and dairy products

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Jul 21 • 5:15 PM EDT • Politics • spectrumnews1.com
WATCH: Trump says U.S. would have to 'take care' of potential Houthi blockade of Red Sea

Asked about his level of concern about a blockade of the Red Sea by the Iranian-backed Houthi rebels, President Donald Trump suggested Tuesday it wasn’t an immediate problem.

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Jul 21 • 4:25 PM EDT • Politics • pbs.org
‘Business as usual is a business of death’: UN adopts road safety pledge over US objection

The UN General Assembly closed its first ever High-level Meeting on road safety on Tuesday by adopting a sweeping new declaration aimed at halving road deaths by 2030 – over the sole objection of the United States.

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Jul 21 • 4:10 PM EDT • Business • news.un.org
Browns free agent signings who overperformed expectations, last 10 years

These players delivered more than expected and became some of the Cleveland Browns' best signings of the last 10 years

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Jul 21 • 2:06 PM EDT • Sports • sports.yahoo.com
Kendrick Perkins makes pitch for LeBron James to join ESPN

The Miami Heat? The Cleveland Cavaliers? The Philadelphia 76ers? The Golden State Warriors? Where will LeBron James land in NBA free agency? Kendrick Perkins has another idea altogether for the unrestricted free agent: ESPN. On Monday’s edition of NBA Today, the ESPN analyst and 2008 NBA champion made his pitch for James to join the…

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Jul 21 • 1:00 PM EDT • Sports • sports.yahoo.com
Baton Rouge Ballet Theatre moves to the next level with new professional program. Here's how.

"This is big for us," co-artistic director Rebecca Acosta said. This program marks the first time professional dancers have been hired to dance principle roles for the entirety of the season.

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Jul 21 • 11:00 AM EDT • Entertainment • theadvocate.com
Cleveland Cavaliers Get Shocking New Timeline on LeBron James Decision

Rich Paul has shut down reports that LeBron James is nearing a decision on his free agency, spelling bad news for the Cleveland Cavaliers. The post Cleveland Cavaliers Get Shocking New Timeline on LeBron James Decision appeared first on HEAVY.

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Jul 21 • 10:23 AM EDT • Sports • sports.yahoo.com
Browns offseason look back: 5 decisions that concern me

From Jared Verse to Todd Monken and Jim Schwartz, a few concerning Cleveland Browns offseason decisions.

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Jul 21 • 9:06 AM EDT • Sports • sports.yahoo.com
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Kyle Klein Named Associate Commissioner for Sports Administration and Championships

CLEVELAND, Ohio - Mid-American Conference Commissioner Dr. Jon A. Steinbrecher has named Kyle Klein Associate Commissioner for Sports Administration and Championships, effective July 1, 2026.

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Jul 21 • 8:00 AM EDT • Sports • getsomemaction.com
Morning Digest: Lakewood businesses and residents frustrated by constant power outages

Good morning, Cleveland! Here's what you need to know about today's stories on GMC, traffic and weather.

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Jul 21 • 4:41 AM EDT • Business • news5cleveland.com
Business, boaters, and wildlife hit by Erewash Canal closures

Part of the canal shut at the end of June due to low water levels, and remains closed.

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Jul 21 • 1:08 AM EDT • Business • bbc.com
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Five reasons Lamar Jackson can reclaim the NFL MVP award

It isn't overreaching to expect Lamar Jackson to reach higher levels during the 2026 NFL season.

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Jul 21 • 12:37 AM EDT • Sports • sports.yahoo.com
UFC Freedom 250 Fails to Knock Out The Ratings

(Welcome to my weekly streaming ratings report, the single best guide to what’s popular in streaming TV and what isn’t. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. If you were forwarded this email, please subscribe to get these insights each week.) If UFC fans wanted one image to say, “Hey, Paramount+ is crushing it with their UFC rights deal,” I could provide that image. Here it is: (Reminder: this is my creation of the Nielsen Top 30, since Nielsen doesn’t combine the lists or include sports. I take all three lists and combine them. Some streaming TV shows probably have higher ratings than many of the films on this list.) Look at that! UFC Freedom 250 is number one! It topped the Nielsen “Top 30” list for shows and films that made the top ten the week of 15-June. So if you’re a UFC fan or supporter of Paramount+, that’s the good news for you this week. This program topped the ratings charts for one week. Everything else is bad news, or at least a huge caveat to that story, which I’ll explain today in the first part of this week’s Streaming Ratings Report—for the weeks of 8-June and 15-June—which is a double issue since I’ve been writing on a bunch of topics recently. UFC Freedom 250 is one of the biggest streaming events of the year, and super relevant to Paramount+’s strategy, so it merited its own article. Let’s dive in! (Reminder: The streaming ratings report focuses on the U.S. market and compiles data from Nielsen’s weekly top ten viewership ranks, Luminate’s Top Ten Data, JustWatch and Reelgood interest data, Samba TV household viewership, company datecdotes, Netflix hours viewed data, Google Trends, and IMDb to determine the most popular content. While most data points are current, Nielsen’s data covers the weeks of June 8th to June 21st 2026. You can find a link to my terminology here.) Subscribe Check Out My Interview on UFC 250 at MMA Draw After you read this article, if you want even more thoughts on UFC and Paramount-Skydance/Paramount+, I did a written interview with MMA Draw. They asked me to answer some questions about UFC Freedom 250, and I was happy to chat with them. Find it here: [ The MMA Draw Newsletter Did Paramount really overpay for the UFC? What the data tells us so far If you know the history of American television, you also know that combat sports is often a leading indicator of the future… Read more a day ago · 10 likes · 1 comment · Nate Wilcox and Zach Arnold ](https://www.themmadraw.com/p/did-paramount-really-overpay-for?utm_source=substack&utm_campaign=post_embed&utm_medium=web) I never thought I’d need a combat sports newsletter in my life, but the good folks at MMA Draw publish an excellent one on UFC, MMA, pro wrestling, boxing and more, analyzing both the sports themselves and the politics, economics and antitrust issues that impact them. Check the article and their newsletter out! Paramount+ Has Its Best Sporting Event of All Time…But Was It Worth It? Before we look at the UFC Freedom 250 data in particular, let’s talk about what we can’t say. Namely, let’s start with the lack of comparisons. First off, I’d love to put a chart out comparing this fight to past UFC fights on Paramount+…but we don’t have the data. This is the first time we’ve gotten Nielsen data about a Paramount+ UFC fight. As far as I can tell, Paramount provided data for the first fight, but it was a proprietary datecdote (saying it had “an average minute audience” of 5 million “views”) and then, for two fights, we got the linear viewership numbers when they aired on CBS, but no streaming data. Everything else was crickets. We also can’t compare this fight to other fights/combat sports on streaming, in particular the MMA and boxing, because Netflix also didn’t use Nielsen to track those events, opting for TVision and VideoAmp, respectively. (This isn’t Paramount’s fault, but does still suck.) We also can’t compare to UFC’s fights that used to be on ESPN+, since we don’t have any data for that, plus Disney+ didn’t have marquee fights. The comparisons would not be apples-to-apples. Can we compare to past Pay-Per-View fights? Absolutely not. The comparisons would absolutely NOT be apples-to-apples. That didn’t stop Paramount+, though, who bragged that their UFC events have reached drastically more people than past PPV fights. Duh. Sorry, but I gotta make this point again. A basic tenet of economics is that the cheaper something becomes, the more people consume or buy it. That’s Econ 101. (Sometimes pundits call things “Econ 101” that are actually like Econ 210 or even PhD-level economics, but no, this is really like first or second class basic economics.) Yet I still see one analytics firm consistently say that more people watch films on streaming than PVOD proves streaming which means that the streaming window is more valuable than the PVOD window. No, it’s not! Same thing here. Pay-Per-View events back in the day could be really, really, really expensive! So whole groups of people pitched in to buy them. That increased the perceived value of, say, the Mike Tyson fight. Or a UFC numbered event. So yes, the fact that Paramount+ makes numbered UFC fights essentially “free” if you’re already a Paramount+ member means consumption will go up. Obviously. Same for Netflix and their boxing matches. They’re talking about fights that used to cost consumers, in some cases, $50 in 1996…which is over $100 in today’s dollars. Over 1.6 million people paid that to watch the Tyson-Holyfield fight! Again, streaming is essentially “free”. Or $10 to $20, depending on what streamer we’re talking about and what tier you’re on. No wonder more people are “watching”. (Plus, Nielsen’s out-of-home viewing also helps these numbers.) UFC Freedom 250 Did Well…But I Have A Lot of Worries So what can we compare the fights to? Well, the good news is Nielsen put out that the fight averaged 7.0 million viewers for UFC Freedom 250, which is a solid number for a fight. We also know the length, at roughly 4 and a half hours. (I saw different run times, but this seems to be the consensus considering it started at 8 pm, had a delay and then finished after midnight on the East Coast. If you assume a shorter run time, then yes, the total hours viewed would go down.) That means I have the two numbers needed to add this to my Nielsen database. And then…I can compare this viewership to the NFL: And, uh, not great. But also within striking distance, mainly because the runtime for this event was so long. I’d also add that this event had viewership equal to a regular season NFL game on streaming, but if anything, it was more comparable to an NFL playoff or Super Bowl-esque event. And you can compare viewership to the top football games on broadcast, cable and streaming, and it’s not impressive at all: We can also compare it to other sports that week, including the NBA Finals and start of the World Cup: Again, not great. The NBA generated roughly four times as many average viewers each game for its NBA Finals. The World Cup has similarly big numbers. Also, that’s just a tiny fraction of the 25 most watched sporting events each week. The NBA, NHL and FIFA World Cup had many, many more games racking up hours. We could also compare this to other streaming programs to get an idea of “is this a good investment?” and here is how it ranks compared to other top Paramount+ programs: The worry here? Well, unlike scripted programming, which has rewatchability, older fights/sporting events have very little library value. Very, very few people are rewatching these fights, especially years from now. Paramount has also released datecdotes bragging about their subscriber numbers. Earlier this year, they claimed that the first UFC fight on Paramount+ brought in 1 million subscribers. Then, in their quarterly earnings report, they only ended up with 700K subs. Not great! They claimed they dropped lower-value international subscribers, but that’s why I tend to discount subscriber additions when they’re leaked to the press.1 I expect we may see a bump again for UFC Freedom 250, but I’d caution using subscriber growth so soon after these events to judge the success, since new subs with high churn (see Peacock) aren’t great either. Also, analysts often want to attribute all subscriber growth to their favorite/pet show, and that just doesn’t make sense. The biggest caveat for UFC Freedom 250 and Paramount’s very first UFC marquee event is that these could be high watermarks for the sport. UFC Freedom 250 had an incredible amount of earned media coverage compared to most UFC fights. I mean, it had wall-to-wall national news coverage in the lead up to the event. (The first fight also had a lot of promotion from Paramount since it was first.) Other fights could reach this bar—say the Conor McGregor return to the Octagon—but they’ll be fewer and far between. Was This Deal Worth It? All to ask: is this Paramount deal worth it? In this case, I think the UFC Freedom 250 numbers are more distracting than helpful. This fight did well and compares well to other top sporting events. But we know that the first marquee event was at least a third smaller, if Paramount’s own data is to be believed. And it’s likely the other fights are much, much, much smaller. And then you get to the paycheck that Paramount-Skydance paid. FIFA’s World Cup cost about the same for Fox, but clearly generated multiples more total viewership. (Though it’s only every four years.) The NBA is much more expensive, but until the playoffs, they likely didn’t pay for itself. Even still, Disney, NBCUniversal and Amazon Prime Video likely overpaid. So, in that context, the NBA may be an overpay that makes the UFC look not so bad. But two overpays don’t make an underpay, to paraphrase the old cliché about wrongs and rights. And looking at UFC Freedom 250 as the likely ceiling of MMA on Paramount+, Paramount-Skydance likely paid too much. Share 1 I would love regular reports on subscriber additions by programs, but as is, it’s mostly leaked or rumored in haphazard ways.

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Jul 20 • 6:48 PM EDT • Entertainment • entertainment.substack.com