SCROLL NEWS / DISCOVERY
Search headlines
Find the stories shaping the conversation.
Results for " Apple " 4,484 found 🔀 AI-powered Shuffle
'Apple Upgrade' Program Launching on Tuesday
In his Power On newsletter today, Bloomberg's Mark Gurman reiterated that a new "Apple Upgrade" program is set to launch in the U.S. on Tuesday, July 28. Apple will stop accepting iPhone Upgrade Program sign-ups on the same day, but he said customers who are already enrolled will be able to remain in the program "for the time being". Apple is partnering with buy-now, pay-later company Klarna on the program, he said.
What to Expect From Apple Watch Series 12 and Apple Watch Ultra 4
Bloomberg's Mark Gurman today outlined what to expect from the Apple Watch Series 12 and Apple Watch Ultra 4 this year. Spoiler: not very much. While it was rumored that Touch ID may be coming to the Apple Watch Series 12, Gurman said he does not expect the Series 12 or Ultra 4 to have any major design changes compared to the current Series 11 and Ultra 3 models. Touch ID probably counts as a major design change, so the rumor now sounds increasingly unlikely.
Apple’s Smart Glasses Will Need to Overcome Meta’s Privacy Reputation
Company debated whether glasses will be able to record video.
Apple's First Water-Resistant iPad to Launch Later This Year
Apple's next iPad mini will apparently be the first iPad with a water-resistant design, and the tablet is now expected to arrive by October. Bloomberg's Mark Gurman reported last year that Apple is working on an updated casing that offers protection comparable to the iPhone, making the iPad mini safe for casual use in wet environments like a bathroom or a pool area.
The unexpected cost of tariffs for some small business owners
When President Trump invokes tariffs - he promises they’ll benefit Americans. But the experience of some small business owners tells a different story. For this week's Reporter's Notebook, Host Debbie Elliott speaks with NPR Business Correspondent Alina Selyukh about what she learned about the unexpected costs small businesses are shouldering.For sponsor-free episodes of Consider This, sign up for Consider This+ via Apple Podcasts or at plus.npr.org. Email us at considerthis@npr.org.This episode was produced by Gabriel Sanchez. Our director is Erika Ryan.It was edited by Emily Kopp and Adam Raney.Our interim executive producer is Courtney Dorning.
Galaxy Watch 9 vs. Apple Watch Series 11: Fitness Flagships Compared
Samsung's newest general purpose smartwatch boasts better battery life and a faster processor, but how does it compare to Apple's mainline watch?
iPhone 18 won’t debut this fall, here’s why
We’re about two months away from Apple’s annual iPhone debut in September. This year, though, will be a bit different....
iPhone 18 Release Date: Spring Delay Boosts Autumn iPhone 18 Pro Sales
Apple’s delay of the iPhone 18 release until spring 2027 forces buyers to choose between maintaining older hardware or jumping straight to the AI-ready iPhone 18 Pro.
How To Get The Best Battery Life Out Of Your Apple Watch
The Apple Watch is a computer on your wrist, and as the famous saying goes, with great power comes great battery drain, but it doesn't have to be that way.
Top Stories: 'Apple Upgrade' Program, Apple Music Price Hike, and More
It's been another busy week in the Apple world, led by word that the company is preparing to launch a new device leasing and financing program as it has raised some more prices including on Apple Music subscriptions.
Why these cancer patients face a lonely fight
As Nigeria grapples with a rapid rise in cancer cases, patients say they often feel as if they are on their own.
Comedy icon Lynne Marie Stewart's last film was 'The Dink,' and Josh Greenbaum made sure she saw it
From "Pee-wee's Playhouse" to "It's Always Sunny" and now Apple TV's hilarious pickleball comedy.
'MacBook Ultra' Coming Soon With These 12 New Features
Apple's first high-end MacBook redesign in five years is expected to arrive in the near future, bringing a run of firsts to the Mac. Bloomberg's Mark Gurman expects the laptop to arrive between late 2026 and early 2027, with the later window now looking more likely owing to the global memory chip shortage. Analyst Ming-Chi Kuo expects mass production to begin by late 2026.
'Apple Upgrade' Program Launching on Tuesday
Apple and Klarna are partnering on a new "Apple Upgrade" leasing program set to launch in the U.S. on Tuesday, July 28, according to Bloomberg's Mark Gurman. The program will allow you to finance most iPhone, iPad, Mac, and Apple Watch models, with a 24-month term for iPhones and Apple Watches and a 36-month term for iPads and Macs.
Siri Settlement Approved: Apple to Pay Owners of Some iPhone Models
In May, Apple agreed to pay $250 million to settle a U.S. class action lawsuit over Siri AI's delayed launch, and eligible iPhone users could receive up to a $95 payout. Apple's settlement has now received preliminary approval from a judge, according to a July 17 court document. However, there is no settlement website yet, and it may take months before eligible customers can begin submitting claims.
Apple Wallet driver’s licenses coming to two more states soon: report
Apple Wallet offers digital IDs and driver’s licenses in a variety of US states, and two new states could add support soon.
New Macs are coming soon, here’s everything we know
Apple has multiple new Macs launching later this year, including the first touchscreen MacBook and a new iMac. Here's everything we know
BLM Approves Projects to Improve Forest Health and Reduce Wildfire Risk in the Fall River Valley
ALTURAS, Calif. – The Bureau of Land Management Applegate Field Office has approved two forest resilience projects in the Fall River Valley, aimed at improving forest health, reducing wildfire risk, and strengthening community preparedness. Work on both projects is expected to begin in fall 2026.
5 Galaxy Z Fold 8 features iPhone 18 Ultra will struggle to top
Apple's rumored foldable may have a steep hill to climb.
Pickleball politics can get ugly. A new movie lampoons them.
Apple TV's new pickleball comedy "The Dink," starring Jake Johnson, features turf wars, tensions with tennis players — and that popping sound.
Pennsylvania Sportswatch Daily Listings
NBCS PHL, YES, MLB.TV Chicago at Pittsburgh — Marquee, SportsNet Pittsburgh, MLB.TV MLS: Seattle Sounders vs. Philadelphia Union — Apple TV The Associated Press created this story using technology provided by Data Skrive TV listings provided by LiveSportsOnTV.
Report: Apple to Launch Lease Program, With a Catch
Almost all apps could be blocked if users miss payments, according to 9to5Mac
10 iOS 27 Performance Improvements You'll Actually Notice
With iOS 27, Apple focused on making improvements to iOS performance, optimizing everything from system animations to AirDrop transfer speeds. iPhone performance is smoother and faster on all iPhones able to run iOS 27, which includes the iPhone 11 and newer. There are over 80 iOS 27 improvements Apple announced, with 10 of the most useful listed below. App Launching Apps launch up to 30 percent faster in iOS 27, and that includes Apple's own apps and third-party apps.
iPhone Driver's Licenses May Soon Expand to New State
Driver's licenses and IDs may soon be available in Apple Wallet for iPhone and Apple Watch users who live in Utah. MacRumors discovered signs of a Utah ID in Apple's backend, suggesting Apple is moving forward on implementing support. Utah already offers a mobile driver's license option through a standalone app, but there is no Apple Wallet integration.
Ancient lore meets small-town politics: Why fans are flocking to 'Widow’s Bay'
UC Berkeley Professor Abigail De Kosnik explains why the new horror-comedy’s mix of genre play, dark humor and original storytelling has resonated so widely.
iPhone Ultra to account for 25% of foldable shipments in 2026
Counterpoint Research is out with a new report saying Apple expected to capture a 25% share following its entry into the foldable smartphone market.
OpenAI relaunches Apple Health-connected ChatGPT feature with expanded access
OpenAI is relaunching Health in ChatGPT, the AI-powered feature that connects to Apple Health on iPhone. The relaunch comes with...
OpenAI makes ChatGPT Health available to all U.S. users
Users can also integrate their personal data from services like Apple Health, Function, and MyFitnessPal.
OpenAI makes ChatGPT Health available to all U.S. users
Users can also integrate their personal data from services like Apple Health, Function, and MyFitnessPal.
The Morning Show heads off into the night.
Apple announced that one of its biggest early hits will be coming back for a fifth and final season in 2027. The Morning Show premiered alongside Apple TV as one of its prestige plays, with a notably star-studded cast. The news comes the same day Apple announced a new dating series. [Image: https://platform.theverge.com/wp-content/uploads/sites/2/2026/07/072226_The_Morning_Show_Fifth_Final_Season_Announcement_Big_Image_02.jpg?quality=90&strip=all]
5 Reasons to Buy the iPhone 17 Now Instead of Waiting for iPhone 18
Apple's iPhone 18 Pro models and its first foldable are less than two months from being unveiled. That may sound like a reason to sit tight if you're looking to upgrade from an iPhone 16 or older series, but between looming price hikes and Apple's new split-launch calendar, there's a decent case for grabbing an iPhone 17 series model right now. Here are five reasons in favor of putting your order in today. 1.
Ford bets on Apple for its next-generation of EVs
Ford is the first automaker to use a new set of developer tools that will let it embed Apple Maps navigation and mapping directly into its vehicles' infotainment systems.
Ford picks Apple Maps for its next EV platform and updated BlueCruise
Ford and Apple are teaming up.
Apple Maps is becoming Ford’s new navigation mode for select vehicles
Apple has announced a partnership with Ford to bake Apple Maps into its upcoming Universal Electric Vehicle (UEV) Platform for navigation.
Ford Will Use Apple Maps in New Self-Driving System
In a first, Apple software will influence the way a new line of electric vehicles made by Ford Motor operates, and other automakers may follow.
Samsung vs Apple: Fight over foldable phones
Samsung gears up for a challenge from Apple.
MacBook Neo 2: Here's everything we know so far
Apple's next MacBook Neo is reportedly coming in 2027 with the better performance, new colors, and more. Here's everything we know.
Man killed in Milwaukee shooting was father, business owner, family says
Milwaukee police said a 44-year-old was shot and killed near Appleton and Congress on Wednesday. The victim's family identified him as Keon Davis.
Apple is preparing new MacBook Neo, Air, and Pro models, report says
According to a new Bloomberg report, big MacBook refreshes are on the way.
iOS code could reportedly let Apple cut off apps when users miss iPhone payments
“Restricted Mode” would block access to nearly all apps.
Next Mac Mini Will Reportedly Have Mismatched M6 and M5 Pro Chips
Apple is testing new Mac mini configurations with mismatched M6 and M5 Pro chips, according to Bloomberg's Mark Gurman, but he did not provide a release timeframe. Apple is testing new Mac mini configurations with mismatched M6 and M5 Pro chips, according to Bloomberg's Mark Gurman, but he did not provide a release timeframe.
Apple is reportedly testing a MacBook Neo with more RAM
New colors aren’t the only changes coming.
Apple Working on New MacBook Neo With Two Upgrades
Apple is working on a new MacBook Neo with two key upgrades, including an A19 Pro chip and increased RAM, according to Bloomberg's Mark Gurman. With the A19 Pro chip, the second-generation MacBook Neo should have 12GB of RAM, up from an A18 Pro chip with 8GB of RAM in the current model. The report suggested that the next MacBook Neo will also have new color options. Existing finishes include Silver, Blush, Citrus, and Indigo.
As Congress grapples with budget issues, OC business leaders urge lawmakers to renew ‘critical’ transportation funding
A bevy of federal transportation funding is set to expire this fall, which OC business advocates say could disrupt the regional economy if not reauthorized.
Apple Plans Overhaul of MacBooks, iMac in Push to Meet AI Demand
Apple Inc. is readying an overhaul of its Mac line, seeking to capitalize on demand for powerful laptops and desktops fueled by the artificial intelligence boom.
WhatsApp launches Apple Music sharing, plus more
WhatsApp has unveiled new features today, including support for sharing Apple Music activity to your WhatsApp Status and more.
WhatsApp adds Apple CarPlay and Android Auto upgrades, iPad sign-ups, and more
WhatsApp on Apple CarPlay and Android Auto will let users hear and reply to messages, make calls, view their call history, and access favorite contacts hands-free and right from their car's screen.
The reported Apple Upgrade program raises a very big concern
A Bloomberg report yesterday suggested that Apple is about to launch a new Apple Upgrade leasing contract to replace the...
Foxconn Ramps Up Hiring as iPhone 18 Pro Enters Mass Production
Apple's iPhone 18 Pro models have entered mass production and are now in a production ramp-up phase, according to China Securities News. In a new report citing industry chain sources (via MyDrivers), Apple's main assembly partner Foxconn is said to have entered its peak recruitment period to prepare for large-scale production and stocking ahead of the fall launch. Hourly wages, base pay, and rehire bonuses have all been raised to attract workers amid the ramp-up.
The iPhone 18 Pro's Rumored Camera Upgrade, Explained
Apple's upcoming iPhone 18 Pro and iPhone 18 Pro Max are expected to feature a variable-aperture camera. The upgrade has been rumored repeatedly and would be a first for Apple's smartphone lineup, but what would it actually change for everyday users? An aperture is the opening inside a camera lens that lets in light. A natural comparison would be the pupils of your eyes, which open wider in the dark and become smaller in bright conditions.
Claude Code Can Now Build and Test iOS Apps in Apple's Simulator
Anthropic today said Claude Code for desktop has been updated to work with the iOS Simulator, with the integration available in public beta. Claude Code can open in-progress apps in the iOS Simulator pane when it's instructed to build, run, or check an app. Claude can watch the iOS Simulator live as it runs, interact with it, and then iterate until a project is finished. Developers can continue to use the iOS Simulator as Claude works.
Apple loses bid to overturn $634 million Masimo patent verdict
Apple’s requests to overturn a $634 million patent verdict and secure a new trial in its long-running legal battle with Masimo were denied.
Apple Upgrade program is coming next week with up to 36-month payment plans
When this launches, the iPhone Upgrade Program will be discontinued. According to a new report from Bloomberg, Apple is planning to launch a new device...
Apple's $634M payment to Masimo now set in stone after Judge tosses appeal
The Masimo trial ultimately failed to get a permanent ban on Apple Watch sales or use of the blood oxygen sensor, but the final verdict will have Apple pay $634M to Masimo's new owner Danaher after the appeal was rejected.
Preview: Sporting KC hosts Minnesota on Wednesday in Soccer Capital of America celebration at Sporting Park
Sporting Kansas City vs. Minnesota United FC 2026 MLS Regular Season | Game 16 Wednesday, July 22 | 7:30 p.m. CT (7:40 kickoff) Sporting Park | Kansas City, Kansas Watch: Apple TV | Pub Partners Listen: 810 AM | 1340 AM | SKC App More: Know Before You Go |
Apple raises prices on some streaming services as licensing costs climb
Apple Music individual plans rise to $11.99 and family plans jump to $19.99 as the company cites rising licensing costs for the subscription hikes.
Apple teams up with Klarna to launch a lease-to-own program for iPhones, iPads, and Macs
The new leasing program is a big change for the hardware company, and comes as it looks to raise prices on many of its products.
Apple’s rumored ‘Upgrade’ program brings lease-to-own pricing for iPhones, Macs, and iPads
Can a new upgrade program make up for higher prices?
Apple Reportedly Planning to Wind Down 'iPhone Upgrade Program'
After launching a new "Apple Upgrade" program next week, Apple plans to stop accepting new iPhone Upgrade Program sign-ups, according to Bloomberg's Mark Gurman. It remains to be seen if existing iPhone Upgrade Program members will be able to remain enrolled in the program beyond their current terms, or if they will be migrated to the Apple Upgrade program at some point.
Apple winding down iPhone Upgrade Program: report
Apple will reportedly launch a new “Apple Upgrade” leasing program next week. As part of that, the company is reportedly...
Samsung can’t afford to play it safe with Apple’s first foldable looming
Samsung is ready to take a risk.
Apple Fixes Hide My Email Vulnerability After 404 Media Coverage
For a year, Apple knew that an issue in its Hide My Email feature was exposing customers’ real email addresses. Apple only fixed the issue after 404 Media covered it.
Apple to Launch ‘Upgrade’ Device Leasing Program With Klarna to Spur Sales
Apple Inc. is preparing to introduce Apple Upgrade, a leasing program that will mark one of the biggest-ever changes to how the company sells devices.
iPhone 18 Rumor Check: 20 Claims Ranked by Likelihood
Apple's iPhone 18 Pro models and its first foldable iPhone are less than two months away from being unveiled, with the standard iPhone 18, iPhone 18e, and iPhone Air 2 expected to follow in spring 2027 as part of the company's new split-launch strategy. We've looked back at everything we know so far, and ranked the most consistent rumors, followed by the more speculative ones.
As Garmin Cirqa launches, should Apple make a fitness band or ring?
The Apple Watch is undoubtedly one of the most capable wearables on the market, but not everyone wants a device...
iOS 26.6 Prepares Your iPhone for iOS 27
iOS 27 includes a rebuilt search architecture for Siri AI. As a result, iPhones running the iOS 27 beta go through a re-indexing process that can take many days to be completed, but iOS 26.6 should help to speed things up for users who skip the beta. iOS 26.6 "optimizes the Spotlight index to prepare for iOS 27," according to Apple's release notes for the update, which will likely be released next week.
What to stream: ‘The Dink,’ ‘Stuart Fails to Save the Universe’
Charli xcx's new album and a pickleball movie starring Jake Johnson are some of the new television, films, music and games headed to a device near you.
Apple Testing 7-Inch Display for Largest 20th Anniversary iPhone Model
Apple is reportedly prototyping a larger iPhone display measuring roughly 6.96 inches, which would likely be marketed as a 7-inch panel if it reaches production. According to Chinese leaker Digital Chat Station, Apple is testing the display internally in preparation for the 20th anniversary iPhone, which is expected to launch next year.
Popular travel tech find hits its lowest price of the year
Travelers rely on Apple AirTags to keep tabs on bags and valuables — and this four-pack is now the cheapest it's been all year.
iOS 27 beta 4 adds a useful Apple TV app feature, here's how it works
Apple released iOS 27 beta 4 today, and it comes with a useful new “Automatic Downloads” feature in the Apple...
UFC Freedom 250 Fails to Knock Out The Ratings
(Welcome to my weekly streaming ratings report, the single best guide to what’s popular in streaming TV and what isn’t. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. If you were forwarded this email, please subscribe to get these insights each week.) If UFC fans wanted one image to say, “Hey, Paramount+ is crushing it with their UFC rights deal,” I could provide that image. Here it is: (Reminder: this is my creation of the Nielsen Top 30, since Nielsen doesn’t combine the lists or include sports. I take all three lists and combine them. Some streaming TV shows probably have higher ratings than many of the films on this list.) Look at that! UFC Freedom 250 is number one! It topped the Nielsen “Top 30” list for shows and films that made the top ten the week of 15-June. So if you’re a UFC fan or supporter of Paramount+, that’s the good news for you this week. This program topped the ratings charts for one week. Everything else is bad news, or at least a huge caveat to that story, which I’ll explain today in the first part of this week’s Streaming Ratings Report—for the weeks of 8-June and 15-June—which is a double issue since I’ve been writing on a bunch of topics recently. UFC Freedom 250 is one of the biggest streaming events of the year, and super relevant to Paramount+’s strategy, so it merited its own article. Let’s dive in! (Reminder: The streaming ratings report focuses on the U.S. market and compiles data from Nielsen’s weekly top ten viewership ranks, Luminate’s Top Ten Data, JustWatch and Reelgood interest data, Samba TV household viewership, company datecdotes, Netflix hours viewed data, Google Trends, and IMDb to determine the most popular content. While most data points are current, Nielsen’s data covers the weeks of June 8th to June 21st 2026. You can find a link to my terminology here.) Subscribe Check Out My Interview on UFC 250 at MMA Draw After you read this article, if you want even more thoughts on UFC and Paramount-Skydance/Paramount+, I did a written interview with MMA Draw. They asked me to answer some questions about UFC Freedom 250, and I was happy to chat with them. Find it here: [ The MMA Draw Newsletter Did Paramount really overpay for the UFC? What the data tells us so far If you know the history of American television, you also know that combat sports is often a leading indicator of the future… Read more a day ago · 10 likes · 1 comment · Nate Wilcox and Zach Arnold ](https://www.themmadraw.com/p/did-paramount-really-overpay-for?utm_source=substack&utm_campaign=post_embed&utm_medium=web) I never thought I’d need a combat sports newsletter in my life, but the good folks at MMA Draw publish an excellent one on UFC, MMA, pro wrestling, boxing and more, analyzing both the sports themselves and the politics, economics and antitrust issues that impact them. Check the article and their newsletter out! Paramount+ Has Its Best Sporting Event of All Time…But Was It Worth It? Before we look at the UFC Freedom 250 data in particular, let’s talk about what we can’t say. Namely, let’s start with the lack of comparisons. First off, I’d love to put a chart out comparing this fight to past UFC fights on Paramount+…but we don’t have the data. This is the first time we’ve gotten Nielsen data about a Paramount+ UFC fight. As far as I can tell, Paramount provided data for the first fight, but it was a proprietary datecdote (saying it had “an average minute audience” of 5 million “views”) and then, for two fights, we got the linear viewership numbers when they aired on CBS, but no streaming data. Everything else was crickets. We also can’t compare this fight to other fights/combat sports on streaming, in particular the MMA and boxing, because Netflix also didn’t use Nielsen to track those events, opting for TVision and VideoAmp, respectively. (This isn’t Paramount’s fault, but does still suck.) We also can’t compare to UFC’s fights that used to be on ESPN+, since we don’t have any data for that, plus Disney+ didn’t have marquee fights. The comparisons would not be apples-to-apples. Can we compare to past Pay-Per-View fights? Absolutely not. The comparisons would absolutely NOT be apples-to-apples. That didn’t stop Paramount+, though, who bragged that their UFC events have reached drastically more people than past PPV fights. Duh. Sorry, but I gotta make this point again. A basic tenet of economics is that the cheaper something becomes, the more people consume or buy it. That’s Econ 101. (Sometimes pundits call things “Econ 101” that are actually like Econ 210 or even PhD-level economics, but no, this is really like first or second class basic economics.) Yet I still see one analytics firm consistently say that more people watch films on streaming than PVOD proves streaming which means that the streaming window is more valuable than the PVOD window. No, it’s not! Same thing here. Pay-Per-View events back in the day could be really, really, really expensive! So whole groups of people pitched in to buy them. That increased the perceived value of, say, the Mike Tyson fight. Or a UFC numbered event. So yes, the fact that Paramount+ makes numbered UFC fights essentially “free” if you’re already a Paramount+ member means consumption will go up. Obviously. Same for Netflix and their boxing matches. They’re talking about fights that used to cost consumers, in some cases, $50 in 1996…which is over $100 in today’s dollars. Over 1.6 million people paid that to watch the Tyson-Holyfield fight! Again, streaming is essentially “free”. Or $10 to $20, depending on what streamer we’re talking about and what tier you’re on. No wonder more people are “watching”. (Plus, Nielsen’s out-of-home viewing also helps these numbers.) UFC Freedom 250 Did Well…But I Have A Lot of Worries So what can we compare the fights to? Well, the good news is Nielsen put out that the fight averaged 7.0 million viewers for UFC Freedom 250, which is a solid number for a fight. We also know the length, at roughly 4 and a half hours. (I saw different run times, but this seems to be the consensus considering it started at 8 pm, had a delay and then finished after midnight on the East Coast. If you assume a shorter run time, then yes, the total hours viewed would go down.) That means I have the two numbers needed to add this to my Nielsen database. And then…I can compare this viewership to the NFL: And, uh, not great. But also within striking distance, mainly because the runtime for this event was so long. I’d also add that this event had viewership equal to a regular season NFL game on streaming, but if anything, it was more comparable to an NFL playoff or Super Bowl-esque event. And you can compare viewership to the top football games on broadcast, cable and streaming, and it’s not impressive at all: We can also compare it to other sports that week, including the NBA Finals and start of the World Cup: Again, not great. The NBA generated roughly four times as many average viewers each game for its NBA Finals. The World Cup has similarly big numbers. Also, that’s just a tiny fraction of the 25 most watched sporting events each week. The NBA, NHL and FIFA World Cup had many, many more games racking up hours. We could also compare this to other streaming programs to get an idea of “is this a good investment?” and here is how it ranks compared to other top Paramount+ programs: The worry here? Well, unlike scripted programming, which has rewatchability, older fights/sporting events have very little library value. Very, very few people are rewatching these fights, especially years from now. Paramount has also released datecdotes bragging about their subscriber numbers. Earlier this year, they claimed that the first UFC fight on Paramount+ brought in 1 million subscribers. Then, in their quarterly earnings report, they only ended up with 700K subs. Not great! They claimed they dropped lower-value international subscribers, but that’s why I tend to discount subscriber additions when they’re leaked to the press.1 I expect we may see a bump again for UFC Freedom 250, but I’d caution using subscriber growth so soon after these events to judge the success, since new subs with high churn (see Peacock) aren’t great either. Also, analysts often want to attribute all subscriber growth to their favorite/pet show, and that just doesn’t make sense. The biggest caveat for UFC Freedom 250 and Paramount’s very first UFC marquee event is that these could be high watermarks for the sport. UFC Freedom 250 had an incredible amount of earned media coverage compared to most UFC fights. I mean, it had wall-to-wall national news coverage in the lead up to the event. (The first fight also had a lot of promotion from Paramount since it was first.) Other fights could reach this bar—say the Conor McGregor return to the Octagon—but they’ll be fewer and far between. Was This Deal Worth It? All to ask: is this Paramount deal worth it? In this case, I think the UFC Freedom 250 numbers are more distracting than helpful. This fight did well and compares well to other top sporting events. But we know that the first marquee event was at least a third smaller, if Paramount’s own data is to be believed. And it’s likely the other fights are much, much, much smaller. And then you get to the paycheck that Paramount-Skydance paid. FIFA’s World Cup cost about the same for Fox, but clearly generated multiples more total viewership. (Though it’s only every four years.) The NBA is much more expensive, but until the playoffs, they likely didn’t pay for itself. Even still, Disney, NBCUniversal and Amazon Prime Video likely overpaid. So, in that context, the NBA may be an overpay that makes the UFC look not so bad. But two overpays don’t make an underpay, to paraphrase the old cliché about wrongs and rights. And looking at UFC Freedom 250 as the likely ceiling of MMA on Paramount+, Paramount-Skydance likely paid too much. Share 1 I would love regular reports on subscriber additions by programs, but as is, it’s mostly leaked or rumored in haphazard ways.
iPhone 18 Pro Release Date: Apple’s 15-Year Event Timeline Signals Exact Date
As rumors build, analysis of every fall iPhone release indicates one date above other possibilities.
Everything New in iOS 27 Beta 4
Apple is continuing to tweak iOS 27 ahead of its September launch, and the fourth developer beta is available as of today. There are fewer changes than in prior betas, but Apple is still adding new features. TV App In the Settings section of the Apple TV app, there's a new Automatic Downloads toggle. Turning it on will automatically download the next two episodes of shows you start in Continue Watching. They'll be deleted when you finish the episodes.
Samsung Is Under Serious Pressure. Here’s Why It Needs to Nail Its Next Z Fold Phone
With Apple expected to launch its first foldable iPhone in a matter of months, veteran of the folding phone world Samsung needs to deliver.
Apple Watch Series 12 Coming in September With These New Features
With the Apple Watch Series 12 now just two months away, we have created a recap of rumored new features, with some more likely than others. Below, we have outlined everything rumored so far for the Apple Watch Series 12. More Likely New Chip After One-Year Hiatus While the Apple Watch Series 11, Apple Watch Ultra 3, and Apple Watch SE 3 all contain the same S10 chip as the previous year's models, leaked Apple code showed the Apple Watch Series 12 will get a new chip.
iOS 26.6 includes key feature that prepares your iPhone for iOS 27
Apple has debuted the RC for iOS 26.6, and its release notes confirm the inclusion of a feature meant to prepare your iPhone for iOS 27.
Apple Seeds Fourth iOS 27 and iPadOS 27 Betas to Developers
Apple today seeded the fourth betas of iOS 27 and iPadOS 27 to developers for testing purposes, with the update coming two weeks after Apple released the third betas. Registered developers can download the betas from the Settings app on the iPhone or iPad by going to the General section and selecting Software Update. iOS 27 introduces Apple's smarter version of Siri, Siri AI.
iOS 27 beta 4 now available as Apple tests major Siri AI upgrade
Apple has released the fourth iOS 27 beta for developer testing. iOS 27 beta 4 replaces the third iOS 27...
Amazon just broke one of Apple Wallet’s best recent features
With a new Amazon change, Apple Wallet order tracking has just been downgraded in a big way for Amazon shoppers.
‘Vibecoded’ Apps Are Flooding Apple’s App Store
Mobile apps are easy to make with artificial intelligence. That doesn’t mean people are excited to use them.
An ambassador for WSU’s signature apple
Kate Evans navigated the male-dominated world of plant breeding to become the face of WSU's biggest, and tastiest, commercialization project.
Science can serve dark as well as light
I’m not sure how many of you are watching “Star City,” Apple TV’s spin-off of its “For All Mankind” program (2019-present), but it’s one of the better sci-fi series I’ve seen in a while, with an impressively dark political message. (Some light spoilers below.) For the uninitiated, “For All Mankind” presented a slightly tweaked history of the U.S. space program in which it was the USSR that landed on the Moon first in 1969, and shortly thereafter put a woman cosmonaut on the lunar surface. This sparks an ongoing space race that, in the original series, yields a lot of benefits for humanity. President Nixon’s insistence on a female astronaut corps to compete with the Soviets boosts the feminist movement of the 1970s and the ERA passes. New fuels generated for the space program create clean and cheap energy around Earth. There are also some darker changes — the USSR is thriving well into the 2000s, there are terrorist counter-technology movements around the globe, laborers on Mars work in nightmarish conditions and organize strikes and riots, etc. the @smotus report is a reader-supported publication. To support this work, please become a paid subscriber. Subscribe That show offers glimpses into the subtle ways this Earth is different. Teddy Kennedy never went to Chappaquidick because he was racing back to Washington to deal with the space program crisis; he gets elected President in 1972. John Lennon survives his early 1980s shooting but Pope John Paul II does not. The Apple Newton succeeded. Pretty much the whole of season 4 is a setup for an Al Gore joke. Again, mostly, the vision that “For All Mankind” presents is a positive one, with technology advancing many human interests. “Star City” goes in a very different direction. This spin-off show is about the same set of events but from the Soviet perspective. As we meet them, the team of scientists and cosmonauts responsible for the lunar landing are still basking in their hero status, but their program is embedded deep in the Soviet security state of the late 1960s. Everyone’s apartment is bugged. Whole teams of clerical staff spend their days transcribing recordings of people’s lives. People in the program, including respected cosmonauts, are regularly arrested. An incredibly menacing Colonel Lyudmilla Raskova (Anna Maxwell Martin) forces confessions and tortures and kills, expressing little more than annoyance in the process. Meanwhile, the space program’s highly respected Chief Designer (Rhys Ifans) has a vision for the program that he knows the government will not approve. He insists that they need to think past the Moon to focus on colonizing the solar system, starting with Venus. (This is a rough parallel to the Americans’ pivot to Mars in the original show.) He essentially builds a secret space program within the space program, calculating that the government will embrace the mission after it has succeeded. (As an aside, I’m not sure why the Venus obsession, as a successful mission can’t produce the biggest public relations payoff: a cosmonaut standing on the surface holding the Soviet flag. Anyone standing on Venus would be immediately crushed by the 92-bar atmosphere and then cremated in the 900°F temperatures. But in a country with no free press perhaps the visual payoff was less valued.) But the overall vision is that the technological advances have only amplified the most fearsome aspects of the Soviet system. The state is paranoid (but not incorrect) about American spies and does monstrous things to protect its secrets. People are terrified to trust each other. Classic banality-of-evil figures order people to harm those they care about; those people comply rather than get shot. Others are forced into criminal behavior to protect loved ones. We’re reminded all the time these days of what happens when a government despises science. It manifests in the defunding of schools, the elevation of fossil fuels as the rest of the world pivots to solar, outbreaks of measles and diarrhea, etc. But “Star City” offers a vision of a bad government that likes science. It’s not encouraging. It’s not yet clear if there will be a season two of this show. But I strongly recommend season one. It’s both thoughtful and gripping. Share
Apple's Secret Siri Interface Buried in macOS 27 Beta: How to Enable
Apple appears to be testing a hidden popover interface for Siri AI in the macOS 27 Golden Gate beta that surfaces Writing Tools and contextual actions whenever the user selects some text. Spotted by a member of Reddit's r/MacOSBeta community, the floating icon appears at the top-left of the selected text, expanding when the pointer hovers over it to a compact popover of Writing Tools and contextual actions.
How PayPal went from Wall Street favorite to unwilling merger target
Five years ago PayPal was a Wall Street favorite and a leader in digital payments. Since then the stock has plunged, Apple Pay dominates payment services in the U.S. and PayPal is facing a takeover bid it does not like. What happens next?
Apple Testing New 'Live Notes' Feature at Genius Bar
Apple is testing a new AI-powered "Live Notes" feature that can transcribe conversations between Genius Bar employees and customers at some of its stores, according to Bloomberg's Mark Gurman. The system is currently opt-in, meaning it is only active if both the employee and customer agree to use it. "The transcript is then added to the employee's iPad as part of the record of the repair session," he said.
iPhone 18 Pro Release Date: Apple’s 15-Year Event Timeline Signals Exact Date
As rumors build, analysis of every fall iPhone release indicates one date above other possibilities.
Apple's scrapped Mac Pro plans reportedly included a new Intel model
A new report reveals Apple developed two unreleased Mac Pro models before discontinuing the line, including one powered by Intel.
11 Of The Best Apple Watch Cases You Can Buy On Amazon
Durable, stylish, and highly rated by Amazon shoppers, these Apple Watch cases will protect your device from scratches, drops, and everyday wear.
Apple Has Reportedly Started Recording and AI-Summarizing Conversations at the Genius Bar
It's limited in scope; it's opt-in; and managers don't get to see the summaries. Employees are still nervous.
Apple Reportedly Worked on Two 'Extreme' Chips
Apple once developed "M2 Extreme" and "M3 Extreme" chips for the Mac Pro, but it decided not to release them, according to Bloomberg's Mark Gurman. He first reported on this topic in 2022, and he touched on it again in his Power On newsletter today. "Extreme" chips would have had twice as many CPU and GPU cores as Apple's "Ultra" chips. "The idea was to offer twice as many graphics and main processing cores as that chip," he said.
Apple's Latest Price Increases Go Beyond Macs and iPads
After raising prices on all Macs and iPads worldwide last month, Apple increased prices on more products and services on Friday. After raising prices on all Macs and iPads worldwide last month, Apple increased prices on more products and services on Friday.
iPhone 18 Pro Pricing Can Dominate Market And Start A New Super Cycle
The launch of the iPhone 18 Pro will also see Apple introduce new Apple Intelligence and Siri AI features, igniting a super cycle of sales.
Google and Apple are clashing with the EU over the future of AI assistants
Google and Apple have a big leg up in the AI race: their control of billions of smartphones around the world.
Former Apple executive shares what people get wrong about Steve Jobs
Ron Johnson oversaw the creation of 350 Apple stores during his roughly 12-year stint at the brand.
iOS 26 vs iOS 27: How Apple Is Completely Replacing Siri With Next-Gen AI
Comparing iOS 27 vs iOS 26 reveals faster app launches by up to 30% and an 80% quicker AirDrop. See the new full-page widgets and liquid glass slider.
iPhone 18 Pro Release Date: Apple’s 15-Year Event Timeline Signals Exact Date
As rumors build, analysis of every fall iPhone release indicates one date above other possibilities.
Apple Music and Apple One subscriptions get more expensive
The price of the individual Apple One plan remains unchanged, though. Apple has increased the prices of Apple Music and Apple One subscriptions in the US...
'AppleCare One' is Now Even More Valuable
While the monthly and annual prices of AppleCare+ plans for Macs and iPads received a slight increase this week, AppleCare One continues to start at $19.99 per month in the U.S., making the multi-device plan even more valuable. Launched in July 2025, AppleCare One allows you to cover up to three devices as part of a single subscription for $19.99 per month, and additional devices can be added for $5.99 each.
Pixel 11 Release Date: Price Reveal Hands Advantage To iPhone 17
A new Pixel 11 price leak flips Google's usual advantage over Apple. Here's what Google is betting on to convince you anyway.
T-Mobile is handing over the Apple iPhone 17 for free
Samsung is getting all of the attention right now, but Apple is still making some noise.