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Bickley: Cardinals need Carson Beck on the field
In a 45-21 loss to the Lions on Sunday, the Cardinals continued their trend of bipolar performances, writes Dan Bickley.
Chase Brown struggles in South Florida
Cincinnati Bengals running back Chase Brown rushed 13 times for just 39 yards in Week 5
Biohacking for Better Health
Biohacking has become increasingly trendy, touting novel strategies to optimize performance, well-being, and longevity.
Scamming Becomes $422 Billion Business With AI Assistance
Like many industries, scamming is getting an artificial intelligence-powered upgrade. That’s according to a report Saturday (Oct. 10) by Bloomberg News,
Californians are ‘really losing sleep’ over this financial burden
Medical bills have become Californians’ top financial worry, a new survey finds, with many saying health care costs are forcing them to delay care and make painful tradeoffs.
Can you guess how much France lets you spend to become President?
French presidential spending limits put Florida’s costly campaigns in perspective.
World Street Series: BVB takes over Times Square
From morning to evening, Broadway between 43rd and 44th Streets became a temporary arena featuring two small-sided pitches decked out in black and yellow. More than 300 young players aged eight to 18 ...
Jaylen Warren Made Steelers History in Win Over Colts
The explosive playmaker ignited a 34-22 victory, becoming the first Steeler to record both a rushing and receiving touchdown of 50-plus yards in a single contest.
Raptors Preseason Game 2: Everything Toronto Fixed Against the Clippers
Toronto answered a sloppy opener in Quebec City with a 114-106 win over the Los Angeles Clippers at Rogers Arena in Vancouver on Saturday night. It was the first win of the Raptors preseason, and the box score shows real changes from the 129-105 loss to Miami a week earlier. Kawhi Leonard sat out again …
Kaley Cuoco Played A '70s Icon In The Behind-The-Scenes Brady Bunch TV Movie
At age 14, before Kaley Cuoco became a star herself, she portrayed one of the stars of The Brady Bunch in a TV movie about the making of the show.
Five receptions for Nico Collins
Texans WR Nico Collins continues productive play with 56 yards
The Brutal Truth About the Chicago White Sox’s ALDS Elimination
The Chicago White Sox 2026 season ended in a heartbreaking loss to the Cleveland Guardians in a winner-take-all Game 5 at Progressive Field on Saturday night. The South Siders became the first franchise since 2017 to lose a Division Series despite leading 2-0. This leaves a bad taste in the mouths of Chicago fans as …
Texans play get right game in Nashville
The Texans win an easy one 26-3 against the Titans
UK prime minister say it is 'clear' Russia interfered in 2016 Brexit referendum
Prime Minister Andy Burnham says it is clear that Russia interfered with Britain’s vote to leave the European Union, adding it was important to put Moscow’s tampering on the record because countries a...
America’s elected officials are living in fear
An investigation found that over a two-year period from 2024 to August of this year, thousands of violent threats inundated the lives of elected officials in unprecedented ways.
Theatrical Is Alive: YTD Domestic B.O. Surges Past $8 Billion, Two Months Sooner Than 2025
The motion picture studios can easily sing that 42nd Street song “We’re in the Money” as the U.S. and Canada box office clicked past the $8 billion mark on Friday. Why is this a big deal? Because in p...
Jackie Chan, 72, makes first public appearance in months — fans say the same thing
Jackie Chan made a rare public outing on October 9 at the NBA Global Games in China alongside David Beckham, take a look…
Pope Leo to have surgery to remove lung nodule
Speaking during his regular Sunday blessing, the American-born pope said doctors discovered the nodule in a localized, “very initial phase.”
Jordan Becker Balances Business and Family at INTERLOCKS in Newburyport
At INTERLOCKS in Newburyport, Jordan Becker leads the family salon with a focus on career growth, work-life balance, and community.
Will Shipley will not return to Week 5 game
Eagles RB Will Shipley ruled out of game because of foot issue
Full interview: Assembly Republican Leader Alexandra Macedo on High-Speed Rail, future of the party
Assembly Republican Minority Leader Alexandra Macedo, who recently stepped into her leadership role, shared her perspective on the challenges and priorities facing her caucus during an interview on California Politics 360, along with her call for accountability in the high-speed rail project.
There's a vibe-coded Adobe Creative Suite vibecoded clone, and it's pretty good
Vibe-coded alternatives to Adobe Creative Cloud apps such as Photoshop and Premiere have been released. They may help Mac users save money, but there are some nuances to the situation.
China’s Nobel paradox reveals a deeper science challenge
China celebrates scientific gains, but can it become a place where top researchers freely choose to build their futures?
André Luiz scores 2 goals for Sporting KC in 3-3 tie with Timbers
André Luiz scored two goals and became the first player in club history with seven goals in their first seven appearances for Sporting Kansas City in a 3-3 tie with the Portland Timbers on Saturday night.
Evaluating Timberwolves’ Ceiling With New Anthony Edwards, LaMelo Ball Duo
The Timberwolves could be very dynamic this season.
Kylie Jenner Stars in Hulu’s 'Bachelorette Weekend'
The reality star takes on her first major scripted role as a bride whose closest friends become suspects after a deadly getaway.
‘It’s Going To Solidify as One of the Greatest Games in History’ – Developers, Players, and Analysts Reveal How GTA 5 Took Over the World
Could GTA 6 be as big as its predecessor? We take a look at how GTA 5 became one of the biggest games in history, selling over 230m copies and being played by millions of people every week for over a decade.
Saquon Barkley injury update: When will Eagles RB be back?
Saquon Barkley is out for Sunday's tilt against the Jacksonville Jaguars, but when might the Philadelphia Eagles running back return?
Matthew Lawrence says Sally Field became ‘another mother’ to him while filming ‘Mrs. Doubtfire’
Matthew Lawrence says Sally Field became ‘another mother’ to him while filming ‘Mrs. Doubtfire,’ during which the cast ‘really became a family unit.’
You Have the Power to Become the Master of Your Own Reality—and One Neuroscientist Knows How to Unlock It
It’s easier than you’d think—you just need one key ingredient.
Leading Chinese mathematicians unite behind use of AI in research
Fields medallist Shing-Tung Yau, who is leading the project, warned that the country is lagging behind the US in using the technology.
Horror is big business
The genre has become a tentpole across gaming, film, and television.
11 Players Withdraw From WTA Wuhan Open
As the Asian swing continues the final stretch of the season prior to the WTA Finals, a significant number of withdrawals have affected the Wuhan Open just days before the tournament starts. Which Players Withdrew from the WTA Wuhan Open? Elena Rybakina is among the most surprising withdrawals from the tournament. Weeks after becoming World …
Republicans want Abdul El-Sayed to be the main character of the midterms. He's happy to oblige
Michigan’s Senate race has become a battle over Democratic nominee Abdul El-Sayed.
Republicans want Abdul El-Sayed to be the main character of the midterms. He's happy to oblige
Michigan’s Senate race has become a battle over Democratic nominee Abdul El-Sayed.
Endemol Shine Brasil and Globo Join Forces to Co-Create Major Global Entertainment IP
Endemol Shine Brasil, part of Banijay Latin America, a leading force in Brazilian entertainment, and Globo, Latin America’s largest media company, have entered into a partnership to co-create new formats with the ambition to become the next generation of internationally successful franchises. The collaboration brings together the creative and strategic strength of Endemol Shine Brasil, […]
Voters have many reasons to be upset
The rising costs of fuel, food, and housing are wearing on people, and the labor market isn't helping, economist Joel Naroff writes.
Here's when to get your flu shot
Here's what to know about common flu symptoms, why the illness can become dangerous and when to get vaccinated.
Supreme Court recusals in spotlight as Alito drops from oil case
Justice Samuel Alito’s decision not to take part in a major climate change case because of his wife’s stock holdings is putting renewed focus on the U.S. Supreme Court’s recusal
Erling Haaland in the Football League feels implausible
Even before Enzo Maresca became the first Manchester City insider on Friday to field questions on the club’s guilty verdict in all but one of their Premier League charges, one key figure had made his own attempt to calm the storm.
Guardians complete comeback with 2-0 win over White Sox
The Cleveland Guardians, fueled by a two-run home run from Jose Ramirez and 12 strikeouts from starting pitcher Gavin Williams, beat the Chicago White Sox 2-0 on Saturday to advance in the Major League Baseball playoffs.Cleveland became just the fourth team to win a best-of-five series after dropping the first two games at home, winning games three and four in Chicago before returning home on Saturday to polish off the triumph.
Democrats can become the party of business
For half a century, Republicans have worn the “party of business” label like a permanent badge – tax cuts, deregulation, tough trade talk – while Democrats have too often ceded
Celtics starters thump shorthanded 76ers in 144-106 blowout win
The Boston Celtics played almost their entire roster en route to a blowout preseason win over the rival Philadelphia 76ers.
How rural Utah became the front line of America’s AI data center backlash
Officials who approved permits are losing seats. Hundreds of projects are stalled. Researchers say water and transparency are the breaking point
Trump urges Sen. John Fetterman to switch parties and become a Republican
President Donald Trump is openly encouraging Democratic Sen. John Fetterman of Pennsylvania to switch parties and become a Republican | Newsradio 1140 WRVA
Trump urges Sen. John Fetterman to switch parties and become a Republican
President Donald Trump is openly encouraging Democratic Sen. John Fetterman of Pennsylvania to switch parties and become a Republican.
Trump urges Sen. John Fetterman to switch parties and become a Republican
President Donald Trump is openly encouraging Democratic Sen. John Fetterman of Pennsylvania to switch parties and become a Republican.
Trump urges Sen. John Fetterman to switch parties and become a Republican
President Donald Trump is openly encouraging Democratic Sen. John Fetterman of Pennsylvania to switch parties and become a Republican.
Jim and Marilyn Simons lent their 68-metre superyacht to ocean scientists; an $80,000 system tested whether luxury vessels could help validate satellite data
Superyachts are usually associated with luxury travel, but the 68-metre Archimedes, owned by Jim and Marilyn Simons at the time of the research, also became a platform for marine science. During several deployments between 2018 and 2020, an autonomous measurement system aboard the yacht collected ocean-colour observations at a range of locations, including remote regions such as the Antarctic Peninsula.
Medicaid changes discussed by health experts on Staten Island at NAACP town hall event
“My nurses now have to call patients who are going to the emergency department because they’re no longer being seen by their PCP...” said Zakiyah Allen, a registered nurse and clinical manager.
As A Twilight Fan, I’m Already Obsessed With CBS’ Eternally Yours (And Not Just Because Of THAT Reference)
I've been bloodthirsty for something like this.
UCLA star Nico Iamaleava sidelined after dirty hit against Oregon
The wild sequence comes just two weeks after Oregon star Dante Moore was violently hit in the USC game.
LGBTQ groups issue open letter condemning political discourse around transgender people
Transgender rights have again become a focal point in South Carolina’s U.S. Senate race after President Donald Trump used an anti-transgender slur while critici
Vikings Elevate/Activate Multiple Players vs Saints, Including OBJ
The Minnesota Vikings are indeed elevating Odell Beckham Jr. from the practice squad for Sunday's game in New Orleans. See the full list of Week 5 elevations here.
I never knew what the C in USB-C meant until now
USB-C has become a significant part of our daily lives, and not everyone knows what the 'C' may stand for.
Matthew Lillard recalls thinking post-“Scream” night shoot that movie was ‘lame’ and he’d become a TV star
Around this time, he filmed a pilot that never aired.
Matthew Lillard recalls thinking ‘Scream’ was ‘lame’ and he’d become a TV star
Matthew Lillard recalled a late-night shoot during the making of ‘Scream,’ during which he and his castmates were discussing their upcoming TV roles.
NFL Week Five: 3 Incredible Matchups To Watch
Some fun matchups are ahead in NFL Week Five. The second quarter of the season has officially begun. Let’s dive deep into some of the elite matchups. Las Vegas Raiders @ New England Patriots The New England Patriots vs. Las Vegas Raiders is intriguing because neither team is meeting their preseason expectations. The general public […] The post NFL Week Five: 3 Incredible Matchups To Watch appeared first on Stadium Rant.
Marvin Harrison Jr. may be on move soon
Cardinals WR Marvin Harrison Jr. to be held out of Week 5 because of potential trade
Weekend Reading on Women's Representation: Arizona Congress Candidate Speaks Out About Her Rape, 'It’s OK to Talk About It’: Will Alexandria Ocasio-Cortez Run for President?
Weekend Reading on Women’s Representation is a compilation of stories about women’s representation in politics, on boards, in sports and entertainment, in judicial offices and in the private sector in the U.S. and around the world—with a little gardening and goodwill mixed in for refreshment! —Friday, Oct. 9, marked 115 years since the men of California went to the polls to decide whether the women they lived alongside would be permitted to join them there. —Bernadette Greene-Placentia, the Democratic nominee in Arizona’s 8th Congressional District with a real chance to upset her opponent, was reportedly raped while fixing one of her yard signs. "She chose to share her story because she knows many survivors struggle in silence, and she hopes that by speaking about her experience, others will know they are not alone," said a campaign spokesperson. —Pew Charitable Trust reports that 37 percent of Americans now believe a woman will not be elected president in their lifetime. I urge women like AOC to seriously consider a presidential bid in 2028. —The poet, essayist and translator Anne Carson was awarded the Nobel Prize in literature for her genre-defying work. Since 1901, the Nobel Prize in literature has been awarded 122 times to 104 men and just 18 women. ... and more.
Stomach-turning sexually transmitted infection is on the rise — and standard medicines are failing
Shigella bacteria are becoming harder to treat as drug-resistant strains rise, and doctors warn Americans should be concerned but not panicked.
Knicks' Karl-Anthony Towns reportedly 'irked' owner James Dolan with extension talk comments
It seems like Karl-Anthony Towns has done enough talking in the media to make the owner of the organization unhappy. That could have been a major part in stopping the extension talks.
Scientists Discover a Hidden Hydrogen Pathway That Could Transform CO2 Into Valuable Fuel
Scientists have uncovered an unexpected pathway for hydrogen transfer during catalytic CO2 conversion. A computer model designed to predict how carbon dioxide becomes useful chemicals produced a surprising error: It identified formic acid as the main product instead of methanol. When scientists expanded the model to account for thousands of previously overlooked reactions, its predictions
New Google TV Streamer: Big Upgrades are Coming
The Google TV Streamer is now well over 2 years old, if you can believe that. The streaming media box with its sleek pill-shaped design, was once the easiest recommendation in the business for someone looking to upgrade their not-that-smart smart TV. But because we’ve reached the 2-year mark and Google handed the streamer a...
Arsenal have issues to address despite Guimaraes' rescue act
Heroics and battling performances have already become a theme of Arsenal's season with Bruno Guimaraes coming to the rescue again.
Best ‘College GameDay’ signs from Week 6: Alabama vs. Georgia
ESPN’s College GameDay was in Tuscaloosa, Alabama in Week 6. ESPN moved the show inside because of the weather, but that didn’t dampen the spirits ahead of the Crimson Tide’s game against the No. 2 Georgia Bulldogs. Nick Saban was…
CHOICE Arrangements: A Path to Health Coverage for Small Business Employees - Small Business & Entrepreneurship Council
An emerging alternative is gaining momentum – and the history of HSAs shows why policymakers should help it grow. By Karen Kerrigan – For most small business owners, the health insurance story is painfully the same: premiums keep climbing, choices can be limited, and providing quality coverage for employees becomes more difficult every year. According […]
CHOICE Arrangements: A Path to Health Coverage for Small Business Employees - Small Business & Entrepreneurship Council
An emerging alternative is gaining momentum – and the history of HSAs shows why policymakers should help it grow. By Karen Kerrigan – For most small business owners, the health insurance story is painfully the same: premiums keep climbing, choices can be limited, and providing quality coverage for employees becomes more difficult every year. According […]
What Killed Europe’s Ancient Wild Cattle? Scientists Find a Disturbing Answer
The fate of Scandinavia’s aurochs warns conservationists worldwide that curbing hunting alone may not save species facing depleted genetic diversity and fragmented habitats. The cattle on today’s farms descend from aurochs, wild animals that once roamed much of Europe, Asia, and northern Africa. They disappeared from Scandinavia thousands of years before the species became extinct
According to Science, People Who Use Emojis in Texts Have Higher Emotional Intelligence
You probably do it without thinking. A thumbs-up after confirming dinner plans, a laughing face to soften a sarcastic remark, a heart slipped into a goodnight message. Emojis have become so woven into the way we text that most of us never stop to wonder what those tiny icons actually say about us. But researchers...
Mike Ditka’s final chapter raises new questions after years of health battles
Mike Ditka, the legendary NFL coach and Hall of Famer, died at 86 from natural causes after decades of battling heart attacks, a stroke, and other serious health issues.
6 Hobbies That Can Become Startup Ideas, From Photography to Travel
Your next business may be hiding in what you already do for fun. These hobbies can produce practical startup ideas with growing markets.
Hefley Calls Interstate System a ‘Money Machine’
Forty-five years ago this week: “There are enough new interstate highways in this country,” said state Rep. Joel Hefley, R-Colorado Springs and the time has come to stop adding new projects and to start taking care of the existing highways.” Hefley even suggested that the interstate highway completion program should be discontinued because it encouraged […]
3 bold predictions for Indiana football at Nebraska
From Lee Beebe Jr.’s carries to Charlie Becker’s run blocking, here’s a few predictions for how Indiana’s day could go.
190K subscribers gone: YouTuber loses channel over new horror game
Ten years of work, around 3,000 videos and 190,000 subscribers – all gone because a YouTuber showed footage from the new horror game Hellraiser: Revival. What makes the case particularly controversial is that he claims to have censored the explicit scenes.
Don't let America lose our title as world leader in research
The United States spent more than two centuries becoming a world leader in science and humanities research, but we’re quickly losing that title.
Don't let America lose our title as world leader in research
The United States spent more than two centuries becoming a world leader in science and humanities research, but we’re quickly losing that title.
From campground to 'bespoke village,' this St. Tammany community is now getting a grocery store
This gated community is hoping to become a “destination” north of Abita Springs. Here’s the latest on new development.
Terms limits could help to stem the divisiveness in American politics [letter]
Tom Tillett’s Oct. 3 LNP | LancasterOnline column on town hall meetings was right to the point (“Town halls have become a casualty of the Trump era’s divisive politics”).
France's school protests are about more than broken classrooms
Students taking to the streets in France have become a focal point in the country's increasingly polarised politics.
Daytona Beach businesses deal with recurring flooding after recent rain
Recent rain is raising flooding concerns in Daytona Beach, where Fairview Avenue businesses say rising water has become a recurring issue.
“The Exorcist ”film, starring Scarlett Johansson, should feel ‘dangerous’: ‘It made me wildly uncomfortable’
“I want this to be a world where God is dead,” writer-director Mike Flanagan tells EW as the new trailer drops.
Will NH Supreme Court scandal move voters? Democrats bet yes...
The resignation of New Hampshire’s chief justice is becoming a campaign issue, as Democrats press for action and experts question whether voters will make it a ...
Pacific Health voluntarily recalls Baby Magic Tea for containing alcohol
The company has not received reports of any adverse events associated with the product lot so far, according to the U.S. Food and Drug Administration.
Vibe-Coded Browser Ports Of Games Work Perfectly, Unfortunately
Call of Duty: Black Ops, Halo: CE, Grand Theft Auto: Vice City, Skate 3 and many more titles have been decompiled and ported to web browsers overnight
Casino UK: How Online Gaming Became Part of Britain’s Entertainment Mainstream
The UK has always had a particular relationship with gambling. From the betting shops that became fixtures of every British high street to bingo halls that served as social hubs for working communities, wagering on outcomes has been woven into British leisure culture for generations. What changed in the past decade was not the appetite,
Mike Ditka tributes pour in from former President Obama, Chicago's sports teams and around the NFL
Mike Ditka was “Iron Mike” as a player who revolutionized the tight end position and later became the easily recognizable and often imitated fiery, mustached and sweater vest-wearing “Da Coach” of the Chicago Bears during a Super Bowl-winning tenure.Ditka died Friday at 86, his family announced in a statement.
Massie's Epstein bill push approaches required signatures
The measure is on hold for now because the House is out of session until after the November election.
Massie's Epstein bill push approaches required signatures
The measure is on hold for now because the House is out of session until after the November election.
Digital detox how-to; artificial intelligence in nursing; when to see your doctor about GI issues; plus other stories with Vanderbilt Health sources
Prevention interviewed Beth Malow, MD, Professor of Neurology and Pediatrics in the Vanderbilt Sleep Division, about a study that found insomnia is linked with a 26% higher risk of stroke and 28% higher odds of hospital admission. William Schaffner, MD, Professor of Health Policy, was quoted by Parade about the most common COVID symptoms people are experiencing right now, HealthLeaders interviewed Deonna Taylor, PhD, ACMP, RN, Vice President and Chief Nursing Officer, Adult Ambulatory Nursing, about how artificial intelligence will affect nursing practice. The Wall Street Journal interviewed Joseph Schlesinger, MD, Professor of Anesthesiology Critical Care Medicine, for a story about ICU alarms keeping patients from getting sleep and creating alarm fatigue for nurses. Cathy Eng, MD, Executive Director of the Young Adult Cancers Program was interviewed by the The New York Times about GI symptoms that patients should not ignore. Heather Jackson, PhD, APRN, Administrative Director, Advanced Practice, was interviewed by Fox17 about nurse practitioner roles becoming the fastest growing job in the next 10 years. Prevention interviewed Jonah Garry, MD, Assistant Professor of Medicine, Division of Cardiovascular Medicine, for stories about how sleep impacts your heart health and how to do a digital detox.
How Bishop Budde navigates politics in her preaching
So often we become fixated on how our spiritual leaders are navigating political, personal and public matters that we forget we have our own challenges in prayer.
12 Best Movies Like Highest 2 Lowest
"Highest 2 Lowest" may be the latest collaboration between Spike Lee and Denzel Washington, but other films from them and others are just as good.
Netflix’s Summer of Bummer
(Welcome to the Entertainment Strategy Guy, a newsletter on the entertainment industry and business strategy. I write a weekly Streaming Ratings Report and a bi-weekly strategy column, along with occasional deep dives into other topics, like today’s article. Please subscribe.) Today, I’ve got a guest post from longtime friend of the newsletter, Brandon Katz. I’ve been trying to find time all summer to look at Netflix’s straight-to-streaming film slate, but between a pre-planned trip and Nielsen moving up their streaming data timeline, I’ve been swamped. So I reached out to Brandon, one of my favorite fellow analysts, to write about it. And I feel like he captured the tone and data focus of the newsletter perfectly. You can connect with Brandon on LinkedIn and Twitter. Enjoy! Don’t worry, folks. You’re in safe hands with me. To ease any anxieties about an interloper in ESG’s domain, I’ll start by stealing one of his best framing devices: headlines. Box office flops are covered in the same way the Teenage Mutant Ninja Turtles eye pizza: with cartoonish insatiability. I would know. I’m a former reporter who wrote nearly identical headlines: Yet, intentionally or not, streaming misses get treated with kids gloves, filtered through a rosy lens: In the last six years, U.S. streaming viewership has become nearly as transparent as the box office, but the data often arrives weeks later, in a number of less intuitive metrics, and with nary an official budget to be found. This plays into the Wall Street-whispering narratives major streamers have been cultivating for years. They get a pass in a way that theatrical studios simply don’t. Subscribe Netflix’s Summer Slate Not a single Netflix original film released between May and August this year opened above 20 million U.S. TV hours, per Nielsen. That benchmark usually serves as the EntStrategyGuy’s floor for a streaming hit on Netflix. None of these films enjoyed a hit-cementing single week of 20-plus million hours during their runs. Netflix’s two best films were true crime docs, Maternal Instinct (16.5 million hours) and The Crash (19.7 million), the best overall week for a film this summer. Great for most other streamers, but not necessarily what we’re used to seeing from Netflix. For an overly-dramatic comparison, Happy Gilmore 2 opened last summer to around 47 million hours (celebrity cameos, baby!). Zooming out, the picture looks even worse. In 2026, Netflix’s five biggest scripted summer films posted the lowest average (28.6 million hours) and median (28.8 million hours) eight-week viewership totals of the past four years. Now, it’s unrealistic and unfair to expect Netflix to deliver a _KPop Demon Hunters-_sized hit every year. But it’s also not ideal to see the size of their hits shrinking over the last few summers. Let’s quickly run through some of the notable summer misses. Jennifer Lopez and Brett Goldstein’s perfectly fine romcom, Office Romance, fell off the charts after 20 million hours in its first two weeks. Top films usually last for four-plus weeks. Starry titles ideally don’t decay that fast either. Homegrown star Millie Bobby Brown couldn’t prevent the snappy Enola Holmes franchise from diminishing returns. At 14.3 million U.S. hours, the third film posted roughly half of what the first two films did in their first two weeks. What’s on Netflix calculated that per-day global views were down nearly 60% from the second movie. The Whisper Man did okay with more than 36 million hours over its first four weeks. But I expected a little more juice from a film featuring Robert De Niro, Michelle Monaghan, and Adam Scott. Kevin Hart’s Ladies First collected just 11.2 million hours total across two weeks. That’s a big miss for one of Netflix’s go-to stars. Plopping into the same bucket are Sunny Sandler’s Don’t Say Good Luck (10.3 million in two weeks) and John Cena’s Little Brother (17.5 million). Meanwhile, English-language originals Color Book (June 19), In the Hand of Dante (June 24) and Heartstopper Forever (July 17) never sniffed Nielsen’s Top 10 at all, despite needing only 2 to 5 million hours to land in the top ten most weeks. (By my count, eleven English-language scripted original films released between May and August did chart). It’s only fair to mention that Swapped (1-May) posted nearly 42 million U.S. hours over five weeks (the longest Netflix original run this summer) and is currently their eighth most-watched English-language film ever worldwide. Remarkably Bright Creatures (37 million, 4 weeks) and Voicemails for Isabelle (27 million, 4 weeks) weren’t bombs either. Still, overall, I think it’s fair to say this was a quieter summer season than we’re used to seeing from the market-leader. You might not realize that given the language commonly used in public analysis. The Twist Despite the starkly black-and-white tone of the coverage, here’s the twist: when many box office bombs arrive on streaming, their viewership looks a whole lot like many of Netflix’s supposedly successful summer releases. Hmm, where have we heard that one before? Masters of the Universe topped out at $65 million stateside against a $170 million budget_._ I’ll admit, Skeletor ripping sleeveless curls as a gym bro and bodyslamming Adam’s co-workers was funny. But, much to the chagrin of my bank account, my laughter doesn’t launch franchises. Yet the He-Man reboot opened to 19.6 million hours (from a Wednesday five-day opening instead of just one weekend), on par with Hoppers on Disney+ (19.4 million). It put up nearly 47 million hours over its first six weeks, bigger than all of Netflix’s summer releases. Pretty darn healthy and likely to land among the 25 most-watched movies on streaming this year. Sticking with Amazon, The Sheep Detectives just barely broke even at the box office with $133 million worldwide (and only $66 million domestic). I never expected cloven-hooved, cud-chewing mammals to be able to bring me to tears. Yet that’s exactly how I found myself at the end of this surprisingly affecting movie (#NoShame). It was likely the unexpected quality in a family-friendly film that powered its streaming over-performance. Sheep Detectives delivered a solid run for Prime video netting 26.2 million hours! How about franchise IP? Star Wars: The Mandalorian & Grogu had the lowest opening ($81 million) and lowest-grossing Disney-era live-action Star Wars film ($178 million domestic). One day before release, its Heat score (19.8%)—audiences who list their interest as a 7/7—fell behind blockbusters Wicked (21%), Superman (23%), Fantastic Four: First Steps (23%), Michael (23%), Toy Story 5 (26%) and Avatar: Fire and Ash (27%), according to Greenlight Analytics. The urgent enthusiasm just wasn’t there. On streaming, Mando opened to weeks of 12.1 million, 6.1 million and 2.7 million hours (21 million total) over its first three frames. Not the numbers Lucasfilm was hoping for nor the numbers of a streaming hit. But they’re in the same vicinity as some Netflix summer releases with $345 million at the global box office to offset a smidgen of the pain. Final Thoughts So why oh why does this nuance gap exist? Four key reasons: Data Literacy: A “$100 million opening” just makes sense. After decades of box office reporting, even casual movie fans are well-versed in the benchmarks of hits and home runs. There’s an immediate shorthand. But “16.5 million” hours doesn’t land nearly as cleanly. Despite leaps of progress, the streaming ratings era is still in its infancy compared to theatrical. The EntStrategyGuy and I met thanks to a late 2010s group chat of data nerds hungry to find a shred of certainty in nebulous streaming performance. I’m not surprised to see “No. 1 on Netflix” still getting misconstrued out in the wild. Timing: By Friday morning, we have the box office’s Thursday night previews totaled, allowing us to better project the weekend’s expectations. From there, ticket sales are reported daily. By Sunday, the film’s fate is usually finalized, at least in terms of public perception. In streaming, Nielsen recently improved its delay to…two weeks. The medium isn’t forced to contend with instant gratification as harshly. Financials: Theatrical film budgets are a mere Google away. Profit and loss is calculated in the cold and unforgiving naked light of day for all to see. But finding the vast majority of streaming exclusive movie budgets requires the forensic investigation skills of a Criminal Minds detective. Also, it’s very difficult to calculate how much revenue/value a straight-to-streaming films provides a streamer. This is why there are so few stories about streaming original movies “losing X amount of money”. On top of that, marketing budgets are far greater for theatrical movies than streaming exclusive movies, which leads to earlier and better awareness. This then translates to a wider pool of potential interest. Narrative Control: Netflix is the only major streaming service to publish weekly first-hand viewership data and annual engagement reports. Naturally, some headlines borrow their first-hand framing**.** Other streamers benefit from their comparative lack of transparency. They may occasionally announce vague performance platitudes such as Apple TV’s Mayday becoming its “biggest film debut on the platform to date over its first 18 days,” and that it ranked No. 1 with left-handed viewers in its first weekend. (Fine, I made up that second one). But, for the most part, they keep first-hand viewership shrouded in mystery to avoid bad press. Especially for outlets that demand multiple articles per day from their writers, it’s an easy (and understandable) way for some reporters to hit their daily article quota by just repeating what the streamers have told them. TL:DR version: Streaming-exclusive movies are asked to do different things than theatrical movies, but that doesn’t mean they should escape judgment. Both still need to draw enough eyeballs to justify their cost within the proper performance contexts. The more cleanly we can inject a little nuance into streaming analysis, the better we’ll understand the audience and content trends that drive this industry. And that’s what all of this is really about: knowing what audiences actually want! Brandon Katz is the Director of Insights & Content Strategy at Greenlight Analytics where he focuses on evaluating the ever-fluid media landscape to unearth understanding, opportunity and value. Greenlight Analytics is the entertainment intelligence consulting company redefining how Hollywood finds, understands, and activates audiences. Prior to joining Greenlight Analytics, he served as the senior entertainment industry strategist at Parrot Analytics, and as a full-time entertainment industry reporter covering the Xs and Os of Hollywood, most notably with TheWrap and the Observer.
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