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Appleton area high school sports results for Saturday, April 11
High school baseball, softball, soccer, lacrosse, track and field, and golf teams were in action.
The Latest: Final round of the 90th Masters has arrived
The final round of the 90th Masters has arrived, and it’s a tight race for the green jacket. Rory McIlroy and Cameron Young enter the round tied atop the leaderboard, and six others are within four shots after a dramatic Saturday. Sam Burns is one shot off the lead, Shane Lowry is two, and two-time Masters winner Scottie Scheffler lurks four shots back.
👑 Muriqi cements Mallorca legacy with brace against Vallecano
There's a new name atop the goalscoring pantheon in the Balearic Islands after Kosovar star Vedat Muriqi continued his scintillating 2025/26 form against Rayo Vallecano. The 31-year-old Prizren-born t...
Arc Raiders Launches Map Conditions tracker - here's what the tracker tells us
Embark Studios has released a new tracker to help players monitor map conditions across Arc Raiders.
Minnesota politics: Previewing governor's race and Iran war impact | FOX 9 Minneapolis-St. Paul
Political analyst Blois Olson takes a look ahead to what could be the most expensive legislative race in Minnesota history. He also examines how the war in Iran could impact voting choices in rural areas.
Anthropic brings Claude into Microsoft Word, and legal contract review leads its use cases
Anthropic's Claude for Word beta is live in Microsoft Word for Team and Enterprise users, with legal contract review as the tool's first listed use case
Dem. Congressman: ‘Eric Swalwell needs to resign, needs to drop out of the race’ for CA gov
Music Econ Summit embraces art as business
The Music Econ Summit on Saturday drew 120 attendees and many music industry experts for a day of mentoring on the business side of music.
Fever reportedly re-sign Sophie Cunningham to 1-year contract
Column: Bye, bye Eric. Swalwell needs to go
Swalwell needs to drop out of the governor's race and resign from Congress.
"Sweet blood doesn't attract mosquitoes: here is what actually attracts them according to science " - Futura-Sciences
At night, you hear the constant buzzing of a mosquito. By morning, there’s a fresh bite right on your cheek. Meanwhile, your partner slept peacefully through the night. During a walk with friends, you’re the one constantly swatting at tiny attacks on your legs, arms, and back. Like tiny vampires...
As Swalwell’s campaign unravels, his rivals in California governor’s race scramble for an opening
The sexual misconduct allegations against Rep. Eric Swalwell are damaging his hopes of winning the governor’s race, with former allies revoking their endorsements and a growing list of prominent Democrats telling him to withdraw.
Joe Gibbs shows family's importance in Victory Lane
Joe Gibbs stresses the importance of God and family before he's happily interrupted by his grandson, race winner Ty Gibbs, in Victory Lane.
Neandertals may have hunted and eaten outsiders, chilling cannibalism study finds
A cave in Belgium has revealed unsettling evidence that Neandertals selectively cannibalized outsiders, focusing on women and children. The victims weren’t from the local group and appear to have been treated like prey, with bones butchered for meat and marrow. This suggests the behavior wasn’t ritual, but practical—or possibly linked to intergroup conflict. The discovery paints a darker, more complex picture of Neandertal life during their final millennia.
FULL SHOW: Inside INdiana Business 4/12/26
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Fractured politics, security fears shape Peru’s presidential election
Despite cycling through 8 presidents in 10 years, Peru remains Andean economic outlier | Anadolu
Scientists Finally Crack the Mystery of Water’s Strangest Behavior After Decades of Research
A hidden transition between two forms of liquid water may explain its most puzzling properties.
EDITORIAL: Business HQs decamp from Colorado
Grim news last week: For the first time since the pandemic, Colorado’s job market lost 11,700 jobs — contracting at an annual rate of -0.4%. The Centennial State is among 27 states with year-over-year job losses, but a new report from the Colorado Chamber Foundation indicates Colorado-specific trends are at play. And they’re making things […]
EDITORIAL: Business HQs decamp from Colorado
Grim news last week: For the first time since the pandemic, Colorado’s job market lost 11,700 jobs — contracting at an annual rate of -0.4%. The Centennial State is among 27 states with year-over-year job losses, but a new report from the Colorado Chamber Foundation indicates Colorado-specific trends are at play. And they’re making things […]
Minneapolis public safety debate back in a familiar place: anger, political squabbling
The Minneapolis City Council’s rejection of Mayor Jacob Frey’s public safety commissioner renewed the angry divisions over policing that have characterized city politics in recent years.
📺 Sunday schedule (12): Brasileirão, derbies and crackers in Europe
Sunday (12) features big rivalries across Brazil and plenty of European football. Check the schedule and where to watch, and plan ahead!Brasileirão 🇧🇷11am - Athletico vs. Chapecoense: Premiere...
Sutton's predictions: Sunderland v Tottenham
What's Roberto de Zerbi going to do with Tottenham and how will he set them up? The whole situation is just odd, with De Zerbi securing a five-year contract despite only hanging around for more than two years at one of his previous eight clubs. Sunderland's form at the Stadium of Light has dipped a bit since they lost their unbeaten home record against Liverpool in February, but the Black Cats will be buoyant after beating Newcastle last time out.
3 big questions for Tennessee quarterback battle after spring practice
Josh Heupel spoke in the future tense about the Tennessee quarterback competition. He needs to see more development. Here are factors to consider.
Democrats see gas prices as a potent political tool. Here’s the catch.
President Donald Trump’s attack on Iran sent gas prices surging, giving Democrats’ focus on affordability more traction if they can get voters to trust them.
Peloton’s Latest Leader Thinks He Can Coach It Back to Health
The fitness company has fallen to a small fraction of its value at its pandemic peak, but Peter Stern says Peloton is headed in the right direction.
Peloton’s Latest Leader Thinks He Can Coach It Back to Health
The fitness company has fallen to a small fraction of its value at its pandemic peak, but Peter Stern says Peloton is headed in the right direction.
At a mahjong table in Iowa, a struggle over which party to trust
Women courted in key races weigh their choices — and whether the president’s policies have delivered for a working-class town hit by tariffs, war and rising costs.
Pulling Reports, Playing Politics
The CIA’s retraction of intelligence reports should raise concerns about politicization and the Trump administration’s embrace of white supremacist rhetoric.
UK’s Reeves to Set Out Plans to Help Business With Energy Bills
The UK government will set out plans to boost the competitiveness of businesses at a time of rising energy bills, Chancellor of the Exchequer Rachel Reeves said, while warning against heavy government borrowing.
Bruce Ledewitz: Our politics is a world of unreason
We live in an age of political unreason. Unless we are learn to think more reasonably, especially rejecting our own side’s partisan lies, America...
Coffee and granola: How a uniquely Pittsburgh partnership is helping local businesses grow
Derek Davies never intended to return to Pittsburgh. He had one goal by the time he graduated from North Allegheny High School: “Get the hell out...
SPFL prepare for Old Firm play-off
The Scottish Professional Football League is preparing for a potential Old Firm Premiership play-off should the title race end in a deadlock between Rangers and Celtic. Daily Record) Lawrence Shankland looks increasingly likely to stay at Heart of Midlothian until the end of the 30-year-old Scotland striker's current contract despite long-standing interest in his signature from Rangers. (Football Insider)
Africa is losing health workers when it can least afford to – a pattern rooted in colonial history
Health workers consistently move from poorer countries to richer ones, a pattern that tracks closely along lines drawn by colonial history.
Young Republicans more skeptical of Iran war, dividing Trump base
Even within Trump’s GOP base, cracks are showing when it comes to the Iran conflict. Younger Republicans are much less likely to support the war.
Sports Highlights
Chris Hayashi: Chris Hayashi, a senior on the Lake Oswego boys track team, put in one of the best efforts of the season during his team’s meet against Oregon City […]
Tri-state people in business: New hires, promotions, recognitions
Elvis Kasi joined Medical Associates Clinic of Dubuque’s anesthesia department as a certified nurse practitioner.
Politics: Iowa gubernatorial race shifts to 'toss-up'
The nonpartisan political prediction source Cook Political Report has classified Iowa’s 2026 gubernatorial race as a “toss-up” ahead of this November’s midterms.
New clinic brings at-home health care to La Plata, San Juan counties
HERMOSA – The practice of a doctor traveling to a patient’s home to deliver care – as opposed to the patient traveling to a medical campus or visiting a doctor in an office – is largely bygone. Accord...
Illinois football hosts Mom’s Weekend practice
CHAMPAIGN, Ill. (WCIA) — Illini football took a break from the traditional spring practice for one that featured a special twist. Amidst mom’s weekend on the U of I campus, players’ moms took to the practice field with their sons for a second straight season. These football families are grateful for the quality time together […]
Scientists Finally Crack the 100-Million-Year Evolutionary Mystery of Squid and Cuttlefish
Genomic analysis reveals squid and cuttlefish evolved in deep oceans, survived mass extinction in refuges, and later rapidly diversified, following a “long fuse” evolutionary pattern.
How we reported on KY's 4th Congressional District, Massie, and Trump
How The Enquirer reported on the Massie-Gallrein race throughout the congressional district.
Iran war diverts US military and attention from Asia ahead of Trump's summit with China's leader
President Barack Obama in 2011 declared it was time to leave behind the wars in Iraq and Afghanistan and “pivot” to Asia to counter China’s rise
Jarred Vanderbilt talks about incident with Lakers coach JJ Redick
Jarred Vanderbilt seems like he has put his heated interaction with Lakers coach JJ Redick in the past.
Costco Just Introduced the Kirkland Product Fans Have 'Been Waiting For,' and It's Selling Out Fast
Costco’s Kirkland Signature Ultra-Filtered Reduced Fat Milk, which is remarkably similar to Fairlife 2% Lactose-Free Milk, boasts 13 grams of protein per serving and half of the sugar compared to regular milk, at a fraction of the cost.
How aggressive breast cancer turns off the immune system
Researchers are launching a new project to crack the mystery of aggressive breast cancer, where predicting disease progression remains a major hurdle. By studying how tumors interact with and suppress the immune system, scientists aim to identify new biomarkers that reveal how the cancer evolves. Using real patient samples, the team hopes to turn earlier discoveries into practical clinical tools. The goal: more precise, personalized treatments that can outsmart even the most dangerous tumors.
110,000-year-old discovery rewrites human history: Neanderthals and Homo sapiens worked together
The first-ever published research on Tinshemet Cave reveals that Neanderthals and Homo sapiens in the mid-Middle Paleolithic Levant not only coexisted but actively interacted, sharing technology, lifestyles, and burial customs. These interactions fostered cultural exchange, social complexity, and behavioral innovations, such as formal burial practices and the symbolic use of ochre for decoration. The findings suggest that human connections, rather than isolation, were key drivers of technological and cultural advancements, highlighting the Levant as a crucial crossroads in early human history.
Hidden weak spots in HIV and Ebola revealed with breakthrough nanodisc technology
A new nanodisc-based platform lets scientists study viral proteins in a form that closely mimics real viruses, revealing how antibodies truly recognize them. This approach uncovered hidden interactions in viruses like HIV and Ebola that traditional methods missed. By recreating the virus’s membrane environment, researchers can better understand how immune defenses work. The technique could speed up the development of more effective vaccines.
Republicans are torn on following Trump's lead in governor's race
Republicans have a rare, if slim shot at winning the governor’s mansion in deep blue California — but risk blowing it if they’re divided.
🚨 Tigres v Chivas line-ups confirmed
Tigres hosts Chivas this afternoon at El Volcán in one of the most attractive matches of the weekend. Guido Pizarro’s side will look to take all three points from the league leaders, which would he...
RESULTS: 5K Race Winners at 2026 Covenant Health Knoxville Marathon
KNOXVILLE, Tenn. (WATE) — Covenant Health Knoxville Marathon weekend is underway! The first day of races began Saturday evening with Covenant Health Kids Run the 5K race. The 5K race began Saturday…
High school sports results for Saturday, April 11, 2026
SATURDAY’S RESULTS Baseball NON-SECTION Albert Gallatin 4, Steel Valley 0 Toronto, Ohio 20, Carrick 0 Softball WPIAL CLASS 5A Section 2 Kiski Area...
UCLA players embracing competitive spring practices
A sense of competition has pervaded the Bruins’ first handful of spring practices this year.
‘Her recovery literally is miraculous’: Walmart Heart celebrates Church Hill girl after series of health issues
KINGSPORT, Tenn. (WJHL) — The Church Hill community gathered at Walmart in Kingsport on Saturday to support a girl who has made a remarkable recovery after facing serious health issues. Charleigh M…
ON THE JOB: “What is the Best Business Advice You’ve Ever Received?
Interviews by Deborah Jeanne Sergeant Sound advice can contribute to your success. We recently asked area business leaders, what was their best advice they’d ever received. Here’s what they said: “The best advice I ever received was from my then –boss, Gerry Church, Fulton plant manager at Miller Brewing Co. He told me that whenever I wanted to discuss a business problem or issue with him, I should also be prepared to offer possible solutions. It’s the difference between being proactive or reactive. It’s also the difference between being a leader or follower. That has served me well in any business relationship I have had since then.” — Stephen Chirello, Owner, Steve Chirello Advertising, Fulton “Someone will always do it for less; they will also take the most effort to service or satisfy and leave you for the next lower price.” — John M. Henry, Owner, Speedway Press, Mitchell Printing, Phoenix Press, Oswego “I’m going to answer this question by turning it around and giving my own advice that is, ‘Always treat every customer as if they were your only customer!’ We are celebrating our 50th anniversary in business this year. We started our business on March 25, 1976. My advice works.”” — Nick Chervinsky, President, Brewerton Pharmacy, Brewerton “’You need to toot your own horn, my grandfather, Howard D. Dice, told me.” — Beth Ann Dice, Women’s active aging and cancer recovery coach, Mission Movement Wellness Studio & Breast Cancer Recovery Studio, Fulton “In the micro enterprise class, they taught, ‘Get a good lawyer, accountant and bank.’ That was over 30 years ago and I still have those three today. I chose good people I could grow with.” — Tony Pauldine, Owner, Anthony M. Pauldine General Contractors Inc., Oswego “From my grandfather; ‘Listen to everyone! You never know where you will get the solution you need.’” — Kevin Dean, Executive director, Oswego County Opportunities, Fulton “‘Preparation is the mother of success.’ My dad always drilled that into my head growing up, and it has helped me avoid a lot of snags in both my personal and professional life. Thanks, Dad!” — Bekkah Frisch, Owner and president, iHeart Holdings, Inc., Fulton “If you don’t take a risk and try, you will never know.” — Justin Taber, Owner, Torbitt’s Service Center, Oswego “Be ready to take a loss.” — Cody Seymour, Manager, Damiano’s Eatery, Mexico “I’ve received so much good business advice over the years. When people are giving you advice, always be curious rather than judgmental. Follow your gut. Doing the right thing is never the wrong thing.” — Dana Decker, Principal owner/broker, Berkshire Hathaway Home Services, Oswego ’Do it and figure it out later.’ It hasn’t failed me yet. Too many people take time to think about doing this and this and this and then the opportunity is over with. If it’s somewhat reasonable — if it’s not something outrageous — do it and figure it out later.” — Jeremy Allen, Licensed real estate salesperson, Acropolis Realty Group, Syracuse “’Try to meet the needs of the customer. Treat them like you’d like to be treated.’ It’s like the Golden Rule says.” — Douglas Dickson, Physician and associate at CNY Foot Surgery and Podiatry Care, East Syracuse “The best piece of business advice I’ve ever received applies to life in general: always be honest. Never overstate your capabilities and always be willing to ask questions. The more specific you can be in any given topic will always lead to a better outcome.” — Tom Fernandez, President, Woodbine Hospitality, Syracuse “As a business owner, the advice would be ‘Don’t overextend yourself. Especially in agriculture, expect issues to come up.’ If something is going right, it’s not true agriculture. This last season, we scaled very hard to field another crew. We got more drones, crew and generators based on projections. This last season hit the ag community hard with a very wet spring. We did 15,000 to 20,000 acres for fungicide and the same for cover crop seeding in 2024. We scaled to 25,000 to 30,000 for 2025. We ended up doing 2,000 for fungicide and 3,000 for cover crop seeding. That’s why that advice was good.” — Rick Jordan, Operations manager, CNY Drove Services, Clinton “’Keep your head down, mind your own business and do the best for your clients that you can do.’ It has a lot to do with my success in working for Galloway Century 21.” — Ed Fayette, New York state licensed real estate agent, Century 21 Galloway, Oswego “’Expand in all ways, always.’ It just keeps you going and keeps you growing.” — Stephen Baier, Licensed real estate person, The Real Estate Agency & Bouck Commercial, Auburn “The best advice is, ‘Your biggest asset you won’t see on the books because it comes from your employees.’” — David Flickinger, Owner, Edible Arrangements, Syracuse “Don’t take things personally when you’re working with the public.” — Leeann Desimone, Manager, Annie’s Hallmark Shop, Auburn “‘Follow up.’ The customer knows that you care about what you are doing and that their opinion counts. Sometimes they might be on the fence about whether they want to use your company. If they’re asking your opinion on things, they feel you are concerned about what you’re doing. They like to be kept in the loop if they’re spending money with you.” — Dorothy Casper, Saslesperson, SweetWoods Memorials, Phoenix “The best business advice I received is ‘Never be the smartest person in the room. Surround yourself with people who are smarter than you.’ That’s how you learn.” — Debbie Bilello, Owner, Virtual Office Solutions, Central Square “’You need to grow your business but you can’t grow too big too fast.’ That’s what we’ve done at Pinnacle Maintenance. We’ve tried to grow but not too fast. Along those same lines, there’s another good piece of advice, ‘Don’t take on more than you can handle because it only leads to a bad name for your business and a bad experience for your customers.’ It goes along the same lines as growing your business slowly and carefully.” — David Wines, Owner, Pinnacle Maintenance, Central Square “Always be on time and do what you say you are going to do.’ I’ve done very well following that advice. Most of my work is referral and I don’t really do any advertising so I have a pretty good customer base. It’s mostly word-of-mouth from satisfied customers.” — Robert J. Fleming, Owner, Bob Fleming Windows & Doors, Brewerton “’Concentrate on your finances, always pay your taxes, and form a team you can depend on. Try to help the community you’re in as much as you can.’ We do all of these all the time here. We give and give and give to the community and the community gives back to us always.” — Susan Bonnet, Co-owner, Bonnet Sales and Service, Central Square “Keep smiling. It brings a positive attitude to the workplace.” — Karin Lindsley, Vice president, DTS Truck Service, Syracuse “‘Customer service above all.’ Following this advice has served us very well.’ — Guy Fox, Owner, Fox’s Discount Parts, West Monroe “The best thing to do is to make sure you’re taking in more money than you’re spending. I wish I could say I’m a good businessman but I have been in business since 1981. I’m not a bean counter but work well with my hands and its’s served me well all these years and I am still in business.” — Matt McGill, Owner, Matt McGill Collision, Brewerton
Seniors: John Lemp, 70
Has been working for more than 50 years in the business — M. Lemp Jewelers in Syracuse — that his great-grandfather started in 1890 By Mary Beth Roach Don Lemp owns and represents the fourth-generation of the family business, M. Lemp Jewelers, but he still calls himself “a counter guy.” “I love interacting with couples. It’s a wonderful business. You’re celebrating marriages, engagements, births, anniversaries — all these different significant moments that people invite you into their lives for whatever brief period of time it might be to help them celebrate whatever their important occasion is,” he said. This is one of several reasons why Lemp, at 70, has been working for more than 50 years in the business that his great-grandfather started in 1890. Always located in the downtown Syracuse area, the store has been situated in the building that the family owns on East Fayette and Warren streets since 1971. He jokes that he’s been in the business so long he is now selling engagement rings to the second generation in some families. He also loves the opportunity to learn about the ever-changing industry and gemstones. “You have to know not only diamonds, but all the colored stones, from A to Z, from andalusite to zircons,” he said. Lemp said he had originally thought he wanted to become an attorney, but while working part-time in the store while attending college at Syracuse University, he decided to follow in the family business. His father, Walter D. Lemp Sr., and his mother tried to discourage their son from pursuing retail, reminding him of the hectic hours and lifestyle intrinsic in this business. But the younger Lemp [whose full name is Walter D. Lemp Jr.] prevailed. So, over the years, father and son got to work together in the family business for 35 years. And while many other jewelers retreated from downtown to suburban malls in the 1970s, the Lemps decided to stay downtown. And it’s a decision that Lemp Jr. feels it has worked out well. As he explained, downtown Syracuse is seeing a rebirth. One website, Point2Home.com, has noted that more than 6,000 people live there and the median income is about $62,000. In addition, according to the website that Lemp built years ago, the store can cater to customers throughout the country. His customers, whether from across the country or across Onondaga County, are just one reason that Lemp stays engaged in the business. His employees, the opportunity to continue to learn in an industry, and the challenge to continue to improve business are all other reasons, he noted. He’s also been able to travel to India to buy diamonds and he enjoys buying and selling estates. “I’d rather gallop in the corral than ride into the sunset,” Lemp said.
Seniors: Carol Watson, 72
Owner of Carol Watson Greenhouse and Landscaping in LaFayette enjoys her growing business — still puts in six-, seven-day weeks By Mary Beth Roach Carol Watson, the owner of Carol Watson Greenhouse and Landscaping, has been in gardens since she could walk. Literally. She said she learned to walk in her grandfather’s garden, which was next door to her current home and business in LaFayette. Today, at 72, she is running the business that her mother, Claire, opened in 1981 as Watson Greenhouse. Watson worked part-time for her mom until 1990, when she joined her full time. While she may not have had any formal horticultural experience, she said she learned so much about growing and raising plants from her mom, who had an abundance of energy and talent. Now, after 35 years in the business full time, Watson has no plans to retire, although she joked that she’d like a couple of days off a week. On her seven-acre site, complete with four greenhouses, Watson said her favorite parts of the job are working with and educating her customers; helping some of her young customers build terrariums; conducting occasional class field trips; and supporting local art by decorating the shop with an eclectic mix of pottery from at least four area craftspeople. A one-time employee of the former Dey Bros. department store in Syracuse, Watson said she loves merchandising and enjoys displaying unique pieces of art on shelves and even suspending from ceilings. “We’re creative. We also had top quality plants. We got a reputation of quality plants and unusual products,” she said. It’s tending to her customers and her plants, showcasing the unusual products, and hosting special events to benefit the community that keep her motivated to work six to seven days a week. “I just love it. I love taking care of the plants. I’m one of the few people that really enjoys watering,” she said. And while she has cultivated a solid customer base over the years, she remains savvy in her marketing efforts to draw in new customers. For example, she does a gardening segment on CNY Central television; her active Facebook page has thousands of followers; and she hosts a number of unique events and classes that not only introduce her shop to potential new clients, but some benefit nonprofits as well. About 13 years ago, when the local symphony orchestra was struggling, she said she wanted to help. So, partnering with the group, she began offering concerts, called Soirees, featuring the Syracuse Orchestra’s string quartet. Following up on a suggestion from a customer whose brother is a deejay in retirement, specializing in sock hops, she hosted the greenhouse’s first sock hop. Plants got moved back toward the walls to make room for dancing; a caterer was brought in, offering diner-like food; guests came in period outfits; and proceeds went to the Food Bank of CNY. She is excited about doing it again in October. Via her website, she promotes the greenhouse as an “oasis in the snow,” offering visitors the opportunity to pick up some decorating and gift ideas while taking in the floral and citrus scents. And she also caters to her four-legged friends. Over this past winter, she said, she came up with a “brilliant idea,” although at the time she didn’t appreciate just how brilliant it would become. Feeling it too cold outside to take her dog for a walk, she opted to bring it into the greenhouse. And before long, she was inviting people to bring their dogs into the big greenhouse as well. She looks forward to extending that invitation again this upcoming winter season. For Watson and her customers, the greenhouse is always in season.
College basketball transfer portal tracker: Fit grades for every top commitment from the 2026 cycle
Tracking and grading the major commitments as the 2026 college basketball transfer portal season heats up
Defiant Swalwell still sees a path to victory in governor's race
So far, Swalwell is casting the allegations against him as a political conspiracy to take down the frontrunner for the governor’s office.
Jerry Demings continues to lag behind David Jolly in fundraising race for Democratic gubernatorial nomination
The former Republican has a five-to-one financial edge over the Central Florida political veteran.
Youth wheelchair racing clinic helps athletes prepare for Boston Marathon
“It’s so good to see them at such a young age getting involved in sports."
Epic set to release Arc Raiders-like extraction shooter with Disney characters by the end of the year
Epic Games will allegedly release an Arc Raiders-like shooter later this year.
Nancy Guthrie Update: ‘Something Went Very Wrong’ in Kidnapping, Expert Says
Ann Burgess, the inspiration for a ‘Mindhunter’ character, also listed retaliation and revenge as possible motives for Guthrie’s abduction.
“AI polls” are fake polls
A few weeks after Donald Trump’s second presidential win, I took the train up from London (where I was living at the time) to Oxford to attend a conference on polls and forecasts of the 2024 election. Most of the attendees were pollsters or academics, but I also watched presentations from Aaru and Electric Twin, two companies that do what is interchangeably called synthetic sampling, silicon sampling, or synthetic audiences. Stripped of startup jargon, that means they use large language models (LLMs) to simulate responses to public opinion polls by having AI agents take on the role of survey respondents. I had already heard of Aaru thanks to some articles with eye-catching headlines like “No people, no problem: AI chatbots predict elections better than humans” in the months leading up to Election Day. The founders were making some big, some might even say far-fetched claims, such as: “within two years, we will simulate the entire globe — from the way crops are grown in Ukraine to how that impacts production of oil in Iraq, trade through the strait of Malacca, and elections for the mayor of Baltimore.” When Semafor asked Aaru’s cofounders — Cameron Fink and Ned Koh — about my boss, they said “we respect all those who came before us.” Nate (as he so often does) shared his thoughts on Twitter: Fink and Koh were relatively good-natured about this back-and-forth when we spoke at Oxford. They even offered to mail me one of the t-shirts featuring Nate’s quote they apparently had made. I never took them up on the offer, which I now somewhat regret. These synthetic sampling companies fell off my radar for a while, but they do still exist. In fact, Aaru recently received a $1 billion valuation. Is what they’re doing anywhere close to the most important frontier in AI development? Not by a longshot, especially when Anthropic just developed a model so adept at exploiting software vulnerabilities that it’s only being released to 40 companies. Still, silicon sampling is increasingly finding its way into public polling. Axios reported in March that “a majority of people trust their own doctors and nurses” based on findings from Aaru — without mentioning that the “people” in that sentence were actually LLMs. Around the same time, the Public Sentiment Institute “boosted” their online sample of 373 real survey respondents with 114 AI agents.1 (Spoiler alert: even the co-founder of Electric Twin doesn’t think that’s a particularly defensible approach.) Polling companies like Qualtrics and Ipsos are also developing synthetic data panels. So, what should we make of these … “polls”? Let’s get one thing out of the way: whatever they are, they’re not polls in the way that term is usually defined. Subscribe You can’t replace polls with AI On one hand, using LLMs to essentially make up fake survey respondents sort of sounds like the dumbest idea ever, one that will at best imperfectly replicate real polls while introducing all sorts of biases. On the other hand, with LLMs improving at a remarkable, perhaps even alarming rate, maybe that means I’m a dinosaur at the ripe old age of 24 because I still want to rely on polls that talk to actual people. I’m not going to argue that synthetic samples are completely useless. In fact, as I’ll return to later, there is evidence that some techniques can replicate topline survey results quickly and cheaply. But the marketing from certain companies can be slightly optimistic. “No traditional poll will exist by the time the next general election occurs,” said Fink in 2024. We’re just 206 days away from the midterms, and based on the fact that I still have to collect a bunch of polls every day, I’d say he should have run that prediction by a sample of AI agents before the interview.2 To see why synthetic samples can’t replace polls, here’s a quick primer on how they work. The simplest version of these models involves taking a LLM (like ChatGPT or Claude), giving it a demographic profile (e.g., a white, college-educated woman who lives in Utah and makes $70k a year), and then asking it to respond to a survey question. You repeat that process a few thousand times using different demographic profiles and end up with a sample of synthetic survey responses. The actual models used by private companies are more sophisticated than this, usually because they incorporate more hypothesized demographic characteristics for each agent and provide them with extra information. Aaru, for example, feeds agents a diet of news and information they’d be likely to consume, while Electric Twin incorporates their customers’ proprietary data about the audience they’re trying to replicate. The way Ben Warner, the co-founder of Electric Twin, explained it to me was “we have a large amount of data on […] for instance, 5,000 people. Can we make an accurate prediction of how they would respond to another question?” Still, it should be obvious why synthetic samples can’t replace polls. Polling is fundamentally a data collection process. We might use surveys to make predictions by feeding them into election forecasts, but the main purpose of a poll isn’t prediction, it’s gathering new data about what people think and how they feel. Silicon sampling, on the other hand, produces no new data. It’s simply a model: you input LLM training data, demographic prompts, and a bunch of other information, and it spits out a prediction for what a poll would say. We love models here, but models aren’t polls. That difference is an important philosophical sticking point for most pollsters I talk to. “I think politics should stay away from [synthetic sampling], because we’re trying to […] represent the voice of the people,” said Natalie Jackson, a vice president at GQR Insights. Democratic pollster John Hagner told me: “I think I’m just incredibly skeptical of this idea. I don’t think it’s research. At that point, you’re asking the machine to tell you what you already believe.” Hagner has seen some presentations of early synthetic sampling experiments, but so far, “if it’s being used in a campaign, people are keeping it incredibly quiet.”3 But Eli, I hear you saying, aren’t polls themselves increasingly governed by modeling decisions? Indeed they are: pollsters’ choices on which sampling method to use, how to define their likely voter models, and how to weight their samples can and do lead to dramatic differences in the results they publish. Aaru even referenced these limitations in the methodology statement included with that maternal mortality “poll” — although I’m using the term “methodology statement” loosely here, because it doesn’t really explain how the model works at all. We can ignore the (frankly preposterous) implication that synthetic sampling isn’t subject to a separate set of biases. The important point is that there’s still a meaningful difference between using weighting and other statistical techniques on actual polling data and using a model to predict what a poll would say. The latter is far closer to election forecasts or techniques like MRP — potentially useful models, but not a replacement for polls.4 To be fair, other synthetic sampling companies are perfectly happy with the distinction between polls and models. Warner compared polling and synthetic sampling to different tools in a toolbox. “The mistake I think we make is we think that these new tools should either work in exactly the same way or somehow replace these old tools,” he said. “Rather than thinking of it as, okay, so we’ve always had the hammer, we’ve always had the screwdriver, now we’ve got a saw. But don’t use a saw to try [to] do the job of a hammer.” A quick comment from Nate Eli didn’t ask me for a comment — rather rude of him, don’t you think? But since I’m editing this story, I figured I’d add a few quick thoughts rather than putting words in his mouth. Beyond the frequently misleading marketing, what bothers me about the AI “poll” hype is that as AI tools make statistical inference cheaper and/or better (note that these are not synonyms) that actually increases the comparative value of collecting original data. You might be able to train a model to make a reasonable estimate of what some hard-to-reach poll respondent would say — say, a young Black man who voted for Trump. (Such a person checks a number of boxes for a voter who is usually hard to reach in surveys.) Indeed, this is closely related to what models like the Silver Bulletin forecast already do. They essentially smooth out the kinks in noisy survey data by making inferences based on past voting patterns or national polls or surveys of other states. But you don’t actually know what these voters think unless you’re reaching them directly. If there’s a shift in opinion among this subgroup, you’re not going to detect it. So if I were running a campaign, I’d invest more in going the extra mile to find a representative sample of those voters. And then I’d hire some smart quants — or Claude? — to figure out the implications for campaign strategy based on proprietary data that my competitors didn’t have access to. -Nate Silver Are these models any good? If synthetic surveys are just a new type of model, the next obvious question is whether the models are at least accurate. The answer very much depends on who you ask. On one end of the spectrum, you have the maximalist argument that synthetic sampling is more accurate than actual polls. “It’s an incredibly challenging problem to go to someone and say ‘hey, we’re going to be more accurate at predicting human behavior than you, even when you talk to your customers directly’,” Koh recently told CNBC. In his view, synthetic sampling isn’t a saw to polling’s hammer, it’s “magic.” There’s certainly evidence that synthetic samples can replicate certain survey toplines. But if Aaru does have any examples of their approach outperforming the polls, they’re keeping those to themselves.5 Aaru’s 2024 election model, for example, had Kamala Harris leading in Michigan, Nevada, Pennsylvania, and Wisconsin on November 4th. And although they’ve since taken down their forecast page, they gave Harris a 50.5 percent chance of winning the race on November 2nd.6 After the election, Fink told Semafor he was happy enough with those results because they were “within margin of error,” a term that is completely meaningless when applied to a “sample” of AI agents. And of course, Aaru says their models have improved since 2024, so supposedly now they’d be more accurate than the polls? Still, their stronger argument is on cost: “We are significantly faster and cheaper than traditional polling, and still more accurate,” said Fink. The first two claims are undeniably true, but the third brings us to the opposite end of the spectrum. Both Jackson and Hagner are skeptical that these models are reliable for anything beyond replicating common survey toplines. “I just […] don’t think the machines are what we want when we’re looking for nuanced views. My example on this is people in Arizona and Nevada in 2024 who voted for Trump and voted for expanding abortion in their states on ballot initiatives,” said Jackson. Hagner identified another issue. Maybe the synthetic respondents, like sycophantic LLMs, are inhuman in one important way: they’re too nice. “The reports that have come through at the meetings that I’ve been at are that the early experiments on this, they cannot get respondents to be as racist or sexist or, frankly, as negative as human respondents,” he said. Academic research mostly agrees on this point. While there are some papers that show promising results when using LLMs to replicate polling data, most show that LLMs suffer from various quirks like producing too few “don’t know” responses and can seriously overpredict the favorability of politicians like Donald Trump and Kamala Harris. They also seem to struggle with too little variation between demographic subgroups, so the difference in predicted opinion between Democrats and Republicans, for example, is too small. When I asked Warner about these studies, his response to these papers was that just because academics can’t get synthetic sampling to work doesn’t mean that the technique doesn’t work in general. “Actually, the argument is, okay, yours does not [work]. That does not mean […] for this complex set of machinery, which uses a lot of investment, a lot of time, a lot of money, you can’t get it to work.” Cards on the table, I’m somewhat sympathetic to this argument because academics aren’t exactly great at making election forecasts. Usually, the people with skin in the game are the most accurate. Warner’s argument is that the approach Electric Twin takes — which includes, for example, making multiple predictions for each synthetic respondent using different models and prompts and subsequently averaging those to get a final prediction in a sort of ensemble forecast — produces better results than the simpler academic models. Warner shared a comparison between his method and the method from a recent academic paper with me, and Electric Twin was indeed able to get more accurate replication. But even still, he acknowledged that synthetic sampling “is not a crystal ball.” “If you asked me, do I think using other data sources will be more accurate than asking somebody who they will vote for, I would probably say no. But if you asked me ‘would your system be useful for our turnout modeling today?’ I would say yes.” For better or worse, it looks like the method is already getting more popular in the market research world. Most of the clients Aaru touts these days are businesses like EY and McDonald’s. And AI will probably begin to pop up in other parts of the political polling process. Pollsters are already using it to code open-ended survey responses, and some firms, like YouGov, are testing using LLMs to ask survey respondents questions. More worryingly, one danger to actual polls is that AI agents can be used to infiltrate online surveys. Most online polls use various checks to prevent that from happening, but there’s conflicting evidence on how effective those filters are and how prevalent AI agents currently are in online panels. If those agents ever become impossible to detect, it might spell the end of online polling, but the solution isn’t to replace all of your respondents with ChatGPT. Silver Bulletin is a reader-supported publication. To receive new posts and support our work, consider becoming a subscriber. Subscribe 1 That particular poll obviously doesn’t meet Silver Bulletin standards for aggregation. But we exclude all Public Sentiment Institute polls from our averages because we classify them as an amateur polling firm. 2 You could argue that Fink meant the next presidential election, but (a) I’m also confident we’ll still have real polls in 2028 and (b) in that case he should have asked an LLM to define “general election.” 3 Quick caveat: that’s reporting from a Democratic pollster. It’s possible that Republicans are more willing to use AI in political campaigns. 4 Indeed, Silver Bulletin does not include “polls” produced by MRP in our forecasts or averages, and we think it’s extremely misleading when their practitioners describe them in a way that suggests original data had been collected among a large number of states or Congressional districts. 5 A recent report from Aaru and EY did show two examples of a synthetic estimate being closer than a survey to a real-world benchmark — but I’d take those findings with a grain of salt because the report reads more like an ad and didn’t involve any sort of prediction being made ahead of time. 6 For comparison, our odds for Harris on the same day were 48.2 percent.
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