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March 28 Arts & Entertainment Calendar

Events coming up in the Greenville area offer music, arts, theater and family fun. Here is a sampling.

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Mar 27 • 4:36 AM EDT • Entertainment • reflector.com
Trump to pitch new relief for farmers battered by tariffs, Iran war

Trump is looking to bolster support for the agriculture industry at a time when farmers are struggling with the impact of tariffs and the Iran war.

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Mar 27 • 3:02 AM EDT • Politics • usatoday.com
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Kings Shutout Canucks For Bounce-Back Victory

The Kings ended their poor week on a high note with a dominating win over the Canucks.

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Mar 27 • 12:49 AM EDT • Sports • sports.yahoo.com
Q4 Consumer Discretionary - Casino Operator Earnings: PENN Entertainment (NASDAQ:PENN) Earns Top Marks

As the Q4 earnings season wraps, let’s dig into this quarter’s best and worst performers in the consumer discretionary - casino operator industry, including PENN Entertainment NASDAQ:PENN and its peers. The Consumer Discretionary sector, by definition, is made up of companies selling non-essential…

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Mar 26 • 11:36 PM EDT • Entertainment • tradingview.com
Iran forbids sports teams from travel to 'hostile' countries

Iran has banned its sports teams from traveling to countries it considers "hostile," Iranian state TV reported Thursday ahead of Tractor FC's scheduled soccer game in Saudi Arabia.

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Mar 26 • 10:15 PM EDT • Sports • espn.com
Iran forbids its sports teams from traveling to 'hostile' countries

TEHRAN, Iran (AP) — Iran has banned its sports teams from traveling to countries it considers “hostile," Iranian state TV reported Thursday ahead of Tractor FC's scheduled soccer game in Saudi Arabia.

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Mar 26 • 8:53 PM EDT • Sports • wral.com
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Zendaya Reveals Why She’ll ‘Disappear’ For A 'Little Bit' After 2026

The actor made the confession amid rumors she secretly tied the knot with her fiancé, Tom Holland.

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Mar 26 • 7:41 PM EDT • Entertainment • huffpost.com
Ryan Gosling to star in 'Everything Everywhere All at Once' directors' film

Ryan Gosling will star in a new movie from 'Everything Everywhere All at Once' directors Daniel Kwan and Daniel Scheinert.

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Mar 26 • 6:56 PM EDT • Entertainment • latimes.com
Christian Ulvert, EDGE Communications nab national award for Eileen Higgins’ Miami Mayor campaign

The win highlights a campaign operation that blended field, messaging and media into a cohesive strategy that resonated across Miami’s diverse electorate.

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Mar 26 • 6:15 PM EDT • Politics • floridapolitics.com
Sensitive patient health information leaked in Texas third-party software breach

Multiple Texas home health care providers are notifying patients of a data breach at Doctor Alliance, a third-party software platform, that exposed sensitive medical and personal information.

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Mar 26 • 6:07 PM EDT • Health • fox4news.com
DHS internal watchdog launches investigation into handling of contracts under Noem, Lewandowski

The Department of Homeland Security inspector general has launched a sprawling investigation into how contracts have been solicited and handled, including the involvement of former Secretary Kristi Noem and her de facto chief of staff Corey Lewandowski, according to two sources familiar with the probe.

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Mar 26 • 5:40 PM EDT • Politics • cnn.com
Roseman University launches life science incubator to promote discoveries

Roseman University is launching a new life science incubator to support the growth of the biotechnology sector in Southern Nevada.

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Mar 26 • 2:21 PM EDT • Science • news3lv.com
How You’ll Go From Prey to Predator in Hunter: The Reckoning - Deathwish

Hunter: The Reckoning - Deathwish is an upcoming action-RPG about contemporary monster hunters - we spoke to the game's director after its #XboxPartnerPreview debut:

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Mar 26 • 1:01 PM EDT • Technology • news.xbox.com
Advancement of "Science as a Service (SaaS)" for NASA and Commercial Partners Request for Information

A new Science Mission Directorate (SMD) Request for Information (RFI) entitled “Advancement of “Science as a Service (SaaS) for NASA and Commercial Partners

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Mar 26 • 12:21 PM EDT • Science • astrobiology.com
Anthony DeMaio named global head of sales at Business Insider

Anthony DeMaio has been promoted to global head of sales and George Scordo is being promoted to Managing Director of the Finco team

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Mar 26 • 10:16 AM EDT • Business • businessinsider.com
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Ten Johns Hopkins researchers named American Association for the Advancement of Science Fellows

The 2025 class of American Association for the Advancement of Science fellows includes 449 scientists, engineers, and innovators spanning 24 scientific disciplines who are being recognized for their scientifically and socially distinguished achievements

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Mar 26 • 10:13 AM EDT • Science • hub.jhu.edu
Doctor explains the science behind the peptide craze
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Mar 26 • 9:41 AM EDT • Science • cbsnews.com
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Fathom Entertainment Announces Upcoming Retirement of CEO Ray Nutt

Specialty distributor Fathom Entertainment CEO Ray Nutt has shared with the company’s Board of Directors his plans to step down from his role and retire later this year after serving as the company’s lead executive for the past nine years. Currently anticipated to depart Fathom later this year, Nutt is expected to play an active […]

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Mar 26 • 9:27 AM EDT • Entertainment • boxofficepro.com
Clean shoes and gold coins: Kehoe students start new business

Four Hillsdale students have started a shoe cleaning business as part of their Kehoe Fellowship project. The Kehoe Fellowship gives students a practical, hands-on experience in entrepreneurship, according to Jen Lutz, the fellowship’s director. Freshman Russel Mangiapane and sophomores Ianna Chan, Ashley Luke, and Rylan Conley started the St. Nick’s Shoe Cleaning Service at the...

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Mar 26 • 9:00 AM EDT • Business • hillsdalecollegian.com
How to Turn a Chicken Egg Into a Drug Factory

A biotech start-up is testing a novel way of efficiently producing pharmaceutical drugs.

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Mar 26 • 9:00 AM EDT • Science • nytimes.com
Health Sector 4Ws Infographic_Dec 2025

in English on Syrian Arab Republic; published on 26 Mar 2026 by Health Cluster

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Mar 26 • 7:09 AM EDT • Health • reliefweb.int
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Sights from SBJ’s Business of Soccer Day 1

SBJ’s Business of Soccer conference began Wednesday at Mercedes-Benz Stadium in Atlanta, starting with a panel featuring MLS Commissioner Don Garber, FIFA VP Victor Montagliani and U.S. Soccer President Cindy Parlow Cone.

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Mar 26 • 7:00 AM EDT • Business • sportsbusinessjournal.com
An Indiana town shows two sides of Trump's factory "boom"

In industrial communities like South Bend, government policies are lifting some sectors while clouding the outlook for others, leaving many manufacturers navigating a patchwork of incentives, tariffs and shifting signals from Washington.

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Mar 26 • 6:05 AM EDT • Business • reuters.com
PWHL Takeover Tour in Detroit as women's hockey rides Olympic high

Women's hockey is enjoying a wave of interest thanks to USA's victory at the 2026 Olympics, a boost for the PWHL.

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Mar 26 • 5:13 AM EDT • Sports • freep.com
Cuban Patients Are Dying Because of U.S. Blockade, Doctors Say

Cuban health care was once the pride of the island. Now the U.S. oil blockade is upending even basic medical care.

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Mar 26 • 5:01 AM EDT • Health • nytimes.com
In Rural Ukraine, Basic Health Care Is a Casualty of War

Elderly people in isolated villages are going without medicine. One woman said she hadn’t seen a doctor in four years.

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Mar 26 • 5:01 AM EDT • Health • nytimes.com
As political winds shift, this Louisiana renewable energy venture shoots for the stars

"We've spent years figuring out how to make wind blades lighter, stronger and cheaper — and we're set up at a facility that will allow us to expand quickly into production and shipping at scale. Now we're ready to apply those strengths to booming sectors of the economy."

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Mar 26 • 5:00 AM EDT • Business • nola.com
Michael Matt Named as Associate Athletic Director for Business Operations

MEDFORD, MA (March 25, 2026) – Director of Athletics Ryan Pisarri announced that Michael Matt has joined the Tufts University athletics department as the Associate Athletic Director for Business Operations.

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Mar 26 • 4:12 AM EDT • Business • gotuftsjumbos.com
'No good choice' for GPs as child mental health demand 'skyrockets'

GP says long waits for support mean some doctors feel forced to prescribe medication outside of guidelines.

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Mar 26 • 2:16 AM EDT • Health • bbc.com
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Gilbert Latin restaurant, Chandler bowling alley cited by health inspectors

A popular Latin restaurant in Gilbert and other East Valley spots were cited by health inspectors in this week's Dirty Dining report.

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Mar 26 • 1:43 AM EDT • Health • azfamily.com
National Australia Bank to cut 170 jobs amid offshore expansion

Australia's Finance Sector Union said on Thursday that National Australia Bank is proposing cutting about 170 jobs across the country ​as part of a restructuring of its business division, which ‌will also create new roles offshore.

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Mar 26 • 1:38 AM EDT • Business • reuters.com
Scientists make new plate tectonics discovery
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Mar 26 • 12:30 AM EDT • Science • cbsnews.com
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Five Tactics to Modernize Healthcare Data and Analytics

Cleveland Clinic’s Chief Analytics Officer shares insights on the tactics that shaped the organization’s transition to data modernization.

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Mar 26 • 12:01 AM EDT • Health • consultqd.clevelandclinic.org
Wembanyama dominates inside as Spurs trounce Grizzlies 123-98

Victor Wembanyama had 19 points, 15 rebounds and seven blocks as the San Antonio Spurs built an early lead and coasted to a 123-98 victory over the Memphis Grizzlies on Wednesday night. Devin Vassell matched Wembanyama's 19 points, while Stephon Castle and Keldon Johnson finished with 15 points each, as seven Spurs finished in double figures. With its seventh straight victory, San Antonio moved within two games of Oklahoma City for the top spot in the Western Conference as the Boston Celtics stopped the Thunder's 12-game winning streak with a 119-109 victory on Wednesday night.

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Mar 25 • 10:40 PM EDT • Sports • sports.yahoo.com
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Bruins Score Enormous OT Victory Over Sabres In Buffalo
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Mar 25 • 10:33 PM EDT • Sports • sports.yahoo.com
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GitHub hits CTRL-Z, decides it will train its AI with user data after all

: As of April 24 you'll be feeding the Octocat unless you opt out

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Mar 25 • 8:13 PM EDT • Technology • theregister.com
Vice Provost for AI Jeffrey Bardzell resigns before data and information science school launch

Bardzell is the former dean of the School of Information and Library Sciences, until UNC announced in October that it was set to merge with the School of Data Science and Society. He took on the chief AI officer role shortly after.

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Mar 25 • 6:29 PM EDT • Science • dailytarheel.com
Trump to Delay Nominating New C.D.C. Director

The administration has yet to find a candidate who aligns with Health Secretary Robert F. Kennedy Jr.’s agenda while avoiding his unpopular stance on vaccines.

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Mar 25 • 6:04 PM EDT • Health • nytimes.com
Hands-on science program brings STEM to life at Mass. school

The school's 5th graders enjoyed a special science lesson by Preeti Mostello, an educator with the nonprofit Traveling Science Workshops from the Discovery Museum in Acton.

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Mar 25 • 5:26 PM EDT • Science • wcvb.com
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Mamdani names pick to lead new Office of Street Vendor Services

She previously served as co-director of the Street Vendor Project.

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Mar 25 • 4:30 PM EDT • Politics • ny1.com
Doctors worry about FDA scrutiny of RSV shots to protect babies

The antibody shots are about 80% effective at preventing babies from ending up in intensive care because of RSV. The drugmakers behind them maintain they're safe.

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Mar 25 • 4:26 PM EDT • Health • npr.org
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White House delays CDC pick as officials search for permanent director

The responsibilities of leading the agency will fall to Jay Bhattacharya, the head of the National Institutes of Health, who has been serving as acting CDC director since last month

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Mar 25 • 3:51 PM EDT • Health • washingtonpost.com
Victor Hedman taking temporary leave from Lightning

Hedman has played in 33 games this season for the Bolts, who entered play Wednesday with a 44-21-5 record.

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Mar 25 • 3:35 PM EDT • Sports • baynews9.com
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NYC Health + Hospitals/Elmhurst's Mateo Espinosa Named to National Minority Quality Forum's "40 Under 40 Leaders in Minority Health" - NYC Health + Hospitals

NYC Health + Hospitals/Elmhurst is proud to announce that Mateo Espinosa, Assistant Director for Special Projects and Research in Ambulatory Care

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Mar 25 • 3:30 PM EDT • Health • nychealthandhospitals.org
The Most Overlooked Sign of Chronic Inflammation, Per a Holistic Health Doctor

Dr. Taz Bhatia reveals the physical changes you don't want to ignore and how to treat them.

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Mar 25 • 3:26 PM EDT • Health • today.com
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Bayern Munich reject speculation regarding Michael Olise’s future

Whilst questions have recently been raised about Michael Olise’s (24) future at Bayern Munich, the club – through the voices of their CEO Jan-Christian Dreesen and sporting director Max Eberl – ...

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Mar 25 • 12:20 PM EDT • Sports • sports.yahoo.com
A Church Gym's Murals of Biblical Figures Playing Sports Goes Viral

"Pickleball Paul" and "Air Moses" are ballin' in support of the "real Doctor J."

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Mar 25 • 12:09 PM EDT • Sports • today.com
A leadership vacuum adds to strains on the CDC

Low morale, staff turnover and budget issues have sapped the Centers for Disease Control and Prevention. The administration is expected to soon name a new director, who will have their hands full.

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Mar 25 • 12:01 PM EDT • Health • npr.org
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NASA Awards Astrophysics Postdoctoral Fellowships for 2026

The highly competitive NASA Hubble Fellowship Program (NHFP) recently named 24 new fellows to its 2026 class.

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Mar 25 • 12:00 PM EDT • Science • science.nasa.gov
Stars align as healthier Thunder, Celtics match up

The Oklahoma City Thunder will be seeking their 13th consecutive victory when they visit the Boston Celtics on Wednesday night.

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Mar 25 • 11:50 AM EDT • Sports • cbssports.com
When did plate tectonics begin? Scientists find new clues

Scientists say they have uncovered new clues in Australia about when plate tectonics began on Earth, the only known planet to have the geological process.

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Mar 25 • 9:30 AM EDT • Science • cnn.com
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Effectiveness of politicians’ public denials amid corruption accusations examined in new study

A new article investigates how public denials by politicians accused of corruption influence electoral accountability and why positive and negative partisanship shapes voter reactions.

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Mar 25 • 8:00 AM EDT • Politics • news.ku.edu
Growing Southern Nevada’s health care economy

Last week The Lincy Institute, the Vegas Chamber, the Vegas Chamber Leadership Foundation, and the Nevada Health and Bioscience Corporation hosted a symposium on the future of Southern Nevada’s health care economy. Today, health care is the fastest-growing sector in the regional economy having added more than 42,000 jobs since 2016. Yet, despite this growth […]

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Mar 25 • 7:59 AM EDT • Health • nevadacurrent.com
Health Rounds: Fake X-rays created by AI fool radiologists and even AI itself

Fake X-ray images created by artificial intelligence to resemble true results from human patients can fool not only experienced radiologists but also the AI tools themselves, according to a study ​that illustrates the potential for manipulation by bad actors.

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Mar 25 • 7:23 AM EDT • Health • reuters.com
SBJ’s Business of Soccer has stacked lineup

MLS Commissioner Don Garber, FIFA VP and Concacaf President Victor Montagliani and U.S. Soccer President Cindy Parlow Cone will kick off SBJ’s Business of Soccer today at Mercedes-Benz Stadium in Atlanta.

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Mar 25 • 6:17 AM EDT • Business • sportsbusinessjournal.com
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Italy's growth outlook darkens due to Iran conflict, business lobby says

Italy's economy will grow by 0.5% this year, the country's main business lobby Confindustria forecast on Wednesday, cutting its ​previous 0.7% estimate made in October and warning of ‌strong downside risks if the conflict in Iran drags on.

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Mar 25 • 6:11 AM EDT • Business • reuters.com
Greenwich doctor tied to Vince McMahon case wins key defamation ruling

The doctor has a defamation suit against the lawyer for a woman who sued former World Wrestling Entertainment boss Vince McMahon.

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Mar 25 • 5:00 AM EDT • Entertainment • greenwichtime.com
Flavio Bolsonaro Inches Ahead of Lula in Brazil Election Poll

Flavio Bolsonaro edged ahead of President Luiz Inacio Lula da Silva in the run-up to October’s election, with a new poll showing for the first time that the right-wing senator is leading the race.

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Mar 25 • 5:00 AM EDT • Politics • bloomberg.com
'Beast' McTominay hailed for Napoli turnaround

"Beast of an athlete" Scott McTominay has been praised for the way he has gone from Manchester United "scapegoat" to Napoli great. Scotland assistant coach Steven Naismith revealed he had been impressed from the moment the 29-year-old midfielder joined the national squad.

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Mar 25 • 3:22 AM EDT • Sports • sports.yahoo.com
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Seven foods to add to your diet for better hormone health, according to a doctor

You may have heard about hormone-balancing diets and certain dishes to tweak hormone levels. But is there such a thing as a hormone-balancing food?

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Mar 25 • 2:44 AM EDT • Health • nbcmiami.com
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Epic flurry: How Trump’s words on Iran have yo-yoed over three weeks of war

He has dubiously claimed Iran posed an “imminent” threat to the US, months after declaring the US had “obliterated” Iran’s nuclear capabilities. He’s given a multitude of reasons for launching a war in the first place. He has declared victory scores of times, only to qualify those claims later on. Over the course of nearly a month, President Donald Trump has yo-yoed from demanding “unconditional surrender” to teasing a possible detente.

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Mar 25 • 12:00 AM EDT • Politics • cnn.com
Federal prosecutors to get classified House documents in Brennan probe as decision on charges against former CIA chief nears

The House Intelligence Committee voted Tuesday to give federal prosecutors classified records related to John Brennan, according to a committee spokesperson, signaling the Justice Department’s investigation into the former CIA director may be heading towards possible charges.

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Mar 24 • 11:09 PM EDT • Politics • cnn.com
Florida Democrats Win Special Election in Mar-a-Lago’s District

Emily Gregory’s victory brought the Democratic surge to President Trump’s backyard, Palm Beach, just weeks after her party won the mayor’s race in Boca Raton, 30 miles south.

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Mar 24 • 8:00 PM EDT • Politics • nytimes.com
Vince Vaughn Calls Out Late-Night Comedians for Becoming Too Political

The actor-producer told Theo Von that the late night shows "started feeling like I was in a f***ing class I didn’t want to take."

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Mar 24 • 7:55 PM EDT • Politics • hollywoodreporter.com
Victor Wembanyama, surging Spurs face depleted Grizzlies

The San Antonio Spurs are building momentum as the season winds down, a push that is putting pressure on Western Conference leader Oklahoma City.

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Mar 24 • 7:20 PM EDT • Sports • cbssports.com
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East of Innovation: “They call me robot doctor” — Inside the rise of virtual care in ENC

Programs at ECU Health and CarolinaEast Health System use virtual technology to connect patients with specialists.

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Mar 24 • 6:10 PM EDT • Health • witn.com
Trump is expected to nominate new CDC director, as measles keeps spreading

If confirmed by the Senate, the director will inherit an agency marked by the yearlong chaos of mass layoffs, a deadly shooting and hollowed-out leadership.

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Mar 24 • 5:39 PM EDT • Health • nbcnews.com
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260325-fea-Holy Days

Judy Davis, left, Elijah Tamati, Miriam Margolyes and Jacki Weaver star in director Nat Boltt's "Holy Days."

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Mar 24 • 5:18 PM EDT • Entertainment • galvnews.com
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Kansas Legislature's negotiators on education bills drop sports ban tied to Christian calendar

Senate and House negotiators removed from a bill a mandate to dramatically expand periods in which schools could schedule sports activities for students.

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Mar 24 • 4:58 PM EDT • Sports • kansasreflector.com
What’s new in spacesuits? Meet the tailors.

While NASA sets the requirements, the private sector is stitching the future of spacesuits.

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Mar 24 • 4:20 PM EDT • Science • sciencenews.org
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Anthropic’s Claude can now control your Mac, escalating the fight to build AI agents that actually do work

Anthropic has given Claude the ability to control a Mac, marking a major step in the AI agent race and raising new questions about automation, reliability, and security.

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Mar 24 • 4:00 PM EDT • Technology • venturebeat.com
New research sheds light on a common risk factor for colorectal cancer

New research clarifies the risk of colorectal cancer among people with Inflammatory Bowel Disease

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Mar 24 • 3:42 PM EDT • Health • spectrumlocalnews.com
Ex-Abercrombie & Fitch CEO said doctors "better find me incompetent"

The prison recording emerged during a three-day competency hearing over the ability of Michael Jefferies to stand trial for sex trafficking.

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Mar 24 • 2:59 PM EDT • Business • businessinsider.com
Marathon has sold 1.2M copies across Steam, PS5, and Xbox

Alinea Analytics estimates show that Marathon has generated gross revenues of $55M via 1.2M copies sold on Steam, PS5, and Xbox: Looking at the split between Steam, PS5, and Xbox, Steam is clearly the main platform for Marathon, accounting for a little under 70% of the audience (800K copies sold). Meanwhile, PS5 takes about 19% (217K) and Xbox (including console, PC, and cloud) accounts for a bit over 11% or 133K. Marathon is technically a first-party Sony title, so seeing the home console struggle to break 20% of the volume is a notable data point for the ongoing platform-agnostic debate. PlayStation Studios online games will almost certainly continue being multiplatform (despite Sony reportedly pulling back on PC releases). Subscribe for free to get the most accurate games estimates in your inbox twice a week 🫶 Subscribe As for Marathon, the consensus among hardcore players who pushed through the awkward onboarding phase – myself included – is that it’s fantastic. The gunplay, aesthetic, and presentation are among the best in the shooter genre. A great game doesn’t always equal an immediate hit, though, as shown by our estimates. Things are looking lukewarm right now. But this might be one of those marathon-not-a-sprint situations. Had to, didn’t I? Why wasn’t Marathon a hit on the same level as Arc Raiders? One topic that came up in a lot of conversations at GDC this year was why Marathon hasn’t hit the same stratosphere as Arc Raiders. On paper, they’re both extraction shooters, and Marathon has the Bungie pedigree – the house that built the gold standard for gunplay in Halo and Destiny. Marathon’s neon-futuristic aesthetic also distinguishes itself from the gritty realism of Tarkov or the post-apocalyptic hope of ARC Raiders. But vibes can only get you so far for first impressions if the onboarding feels like a brick wall. Marathon is a sweaty PvP-focused experience with a first-time user experience and UI that I can only describe as dreadful. Players are dropped into a complex ecosystem where the UI, though visually striking, is functionally uninformative, forcing users to manually hover over nondescript, identical icons just to identify basic gear or weapon mods. This lack of clarity is compounded by punishing mechanics like a severe heat gauge for movement and a scarcity of vital resources, all without a clear tutorial or a low-stakes mode to learn the ropes. Most people – even top streamers and veteran shooter players – have no idea what’s going on in Marathon at first. Arc is on the complete other end of the spectrum. As we covered here and here, Arc Raiders offers a more collaborative, approachable loop where players often work together toward shared goals. And the objectives are instantly clear. To many players, this contrast only emphasised Marathon’s issues, especially during the testing period. Players understand the Arc Raiders loop within 30 minutes, while Marathon acts as a massive filter, chewing up newcomers and spitting them out before they can experience the depth of Bungie’s signature gunplay. What I’m getting at here is that the poor first-time user experience of Marathon’s Server Slam likely stifled launch sales, while the opposite was true for Arc. Let’s look at the pre-launch copies sold for each game during their respective Server Slams (launch-aligned) : Looking at the trajectory: Arc Raiders saw a massive 80% jump in copies sold during its three-day Server Slam (day -13 to -11). Players jumped in, realised the water was fine, and immediately opened their wallets. Marathon, meanwhile, saw a 49% increase in the four days following its Slam (Day -7 to -3). At the time of each game’s respective launch, Arc Raiders had nearly double the Steam footprint of Marathon – and word of mouth only continued to grow. Bungie could have had more time to fix the onboarding process had the beta happened earlier. But Marathon launched three days after the beta finished. These factors limited the launch sales quite a bit, I reckon. Marathon has found a niche audience, though Despite the friction-heavy start, the data suggests that those who survived Marathon’s onboarding are loving life. We’ve been tracking cross-platform DAUs, and while there’s the expected post-launch leakage, many players are sticking with it. After peaking at 478K total DAUs on its first Saturday, Marathon has settled into a respectable rhythm, holding 345K DAUs as of yesterday and averaging 380K DAUs across the weekend. Steam continues to do the heavy lifting here, consistently accounting for the lion’s share of the daily players. Players have been putting in the hours, too: On Steam, Marathon’s average playtime has climbed to 27.8 hours, significantly outpacing the console averages on PS5 (16.5h) and Xbox (17.3h). Even more telling than the averages: 22% of the Steam audience has surged past the 50-hour mark, and nearly 7% have already logged over 100 hours. Subscribe for free to get the most accurate games estimates in your inbox twice a week 🫶 Subscribe This data suggests that once the Bungie magic clicks, it hooks players deeper than the average extraction shooter. There’s also started to be a shift in the game’s discourse. Marathon launched as one of those games that’s cool to hate. But as Marathon’s 100-hour club grows, we’re seeing conversations around its mechanical merit outweigh the negativity. Several high-profile creators, who were initially vocal critics, have spent the last week coming around on the mechanical depth of the endgame. It’s a subtle but positive signal; the hate train is losing steam, and a new narrative about the game is emerging. Bungie faithfuls unite Another interesting metric in Marathon’s first few weeks is who, exactly, is playing. Bungie leans heavily on its prestige as the “makers of Halo and Destiny,” in its marketing, and that message has clearly hit the mark. On Steam, the gravity (hammer) of Bungie’s previous work is unavoidable. A staggering 78.2% of Marathon players also played Destiny 2. The trend carries across other platforms, with 74.2% of PS5 players and 82.7% of Xbox players also having played Destiny 2. The Halo legacy lives on, it seems. More on that in a bit. While Destiny 2 went free to play, these numbers still represent a high-intent migration of a fanbase that trusts Bungie’s specific brand of kinetic gunplay and cryptic world-building. The Xbox data adds another layer of legacy. About 85.7% of Marathon players on Xbox have played Halo Infinite, while over half of the Steam audience has spent time in Halo Infinite and 36.1% in the Master Chief Collection (a paid collection of the old Bungie-made legacy games). Interestingly, we see a 55.9% overlap with ARC Raiders on Steam. Overlap is even higher there on PlayStation (60.5%) and Xbox (66.5%). And there’s also significant crossover with Helldivers 2 on all platforms, too. Subscribe for free to get the most accurate games estimates in your inbox twice a week 🫶 Subscribe Bungie has found some of its fans with Marathon, and the challenge now is keeping this engaged in a high-stakes PvP environment when they’ve spent the last decade primarily enjoying the power fantasies of PvE. On that note… Go the full 26 miles? Or cut and run? Time for some could’ve, should’ve, would’ve. These things would have improved Marathon’s performance at launch: A more robust onboarding process, perhaps in the form of a short single-player/PvE campaign. We know Bungie fans love this stuff. A traditional arena-based mode akin to Destiny’s Crucible could have been a bridge for the cautious players who’d have been otherwise deterred by the Server Slam. It’s also a great palate cleanser after getting merked. Introducing a dedicated PvE environment would have similarly diversified the conversation and lowered the barrier for the Bungie faithful who found the pure PvP extraction loop too abrasive. PvE is safer than PvP these days. There’s an argument that a thin PvE mode would have just felt like a budget Destiny, potentially hurting the brand more. But given how dire the FTUE is, I think it would have been a net positive. Any kind of tutorialised loop that demystifies the stakes, really. While there is merit in a studio sticking firmly to a singular creative vision, and going all in on the hardcore extraction loop. Less forgiving is the technical reality is that the user interface and first-time user experience (FTUE) were not at a commercial standard for launch. Subscribe for free to get the most accurate games estimates in your inbox twice a week 🫶 Subscribe In a landscape where player time is oversaturated and the most contested currency, a flawed FTUE is a critical failure point. But it’s not all doom and gloom, as Marathon has an incredible, unique gameplay loop, suggesting that financial success is still attainable if Bungie can pivot effectively. Bungie and PlayStation now face a difficult strategic crossroads, though – one within a challenging games market. They could: Double down on Marathon with a long-term Rainbow Six Siege- or No Man’s Sky-style recovery plan, which is something I heard Last Stand Media’s Chris Maldonado mention last week. While this could be a sunk-cost fallacy in action, it could eventually yield the audience the game’s mechanical depth deserves. Shift focus toward the inevitable Destiny 3 or another project, mitigating the escalating opportunity cost and cutting their losses, so to speak. Doing both is an expensive proposition, given the high overhead and burn rate of operating out of Bellevue, Washington. With Sony recently demonstrating a lower threshold for underperforming studios and projects, the margin for error has vanished. Whatever happens, the next six months will determine whether Marathon becomes a cornerstone of Sony’s live-service portfolio or a cautionary tale of vision exceeding accessibility. I’m hoping it’s the former, because Marathon rocks. As always, hit subscribe to get updates on Marathon and other relevant games. Subscribe Want to get your hands on our data for yourself – for free? We’re offering a free trial of our platform for games companies. Send us a message here, or reply to this email, and we’ll set you up. The last word Reply to this email – or reach out here – if you have any feedback for the newsletter – or want to request a game for us to cover. [Alinea Analytics boasts the most accurate PC and console estimates in the business. Game makers use our platform to understand their audience, keep an eye on the competition, monitor sales trends, and spot new opportunities. We equip game studios and financial institutions with accurate data and the confidence to make smarter, data-driven decisions. Want to talk about all things games market data? We’d love to chat!]

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Mar 24 • 2:06 PM EDT • Technology • alineaanalytics.substack.com
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