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Scientists discover natural hormone that reverses obesity
A hormone called FGF21 can reverse obesity in mice by activating a newly identified brain circuit tied to metabolism. Surprisingly, it works in the hindbrain—the same region targeted by GLP-1 drugs like Ozempic and Wegovy—but through a completely different mechanism. Instead of suppressing appetite, FGF21 ramps up the body’s energy burning. This insight could pave the way for more targeted weight-loss and liver disease treatments.
Civic belonging in the social media era
Gen Z is politically aware online, but this doesn't always translate to real-world engagement or voting, leading to burnout and fear.
Arsenal v Sporting: Champions League quarter-final, second leg
Minute-by-minute report: Join Simon Burnton for all the latest news as the Gunners host Sporting with a semi-final place up for grabs
When is LA28's next Olympics ticket drop, and where are $28 tickets?
The Times asked readers for their burning questions regarding the Olympics, and it’s the ticketing process that’s bringing the most heat.
I had a health crisis at 46 — it forced me to change everything
Sydney Sajadi, 46, says a hysterectomy and severe burnout pushed her to overhaul her health and rethink her high-stress career.
Burning Questions about Adobe Premiere Beta's new dedicated Color Mode by Scott Simmons
Just in time for NAB 2026, Adobe has released into the Premiere Beta what might be one of its biggest feature additions in the history of the application, in a new dedicated Color Mode. Color Mode is a dedicated workspace for color correction and color grading. It’s been designed with everything one needs for color [...]Read More... from Burning Questions about Adobe Premiere Beta’s new dedicated Color Mode
Sunburn — The morning read of what’s hot in Florida politics
Politics, process, personalities — covered
DA wants Sam Altman arson suspect Daniel Moreno-Gama held without bail
Daniel Moreno-Gama allegedly threw a lit Molotov cocktail at OpenAI CEO Sam Altman's home and threatened to burn down OpenAI's headquarters.
Phoenix Suns bet on health and identity against Portland Trail Blazers in play-in showdown
PHOENIX — The Phoenix Suns enter Tuesday’s play-in matchup against the Portland Trail Blazers in a position they have rarely held this season: relatively healthy. Nov 18, 2025; Portland, Oregon, USA; Phoenix Suns guard Devin Booker (1) dribbles the ball during the first half against the Portland Trail Blazers at Moda Center.
How Audrey Hepburn impacted fashion, entertainment and even World War II
“The most important thing is to enjoy your life. To be happy. It’s all that matters,” Hepburn once said. If one is to follow her example, then a life of fashion, elegance, creativity, advocacy and kindness is a life to be enjoyed.
Scientists discover why bread can cause weight gain without extra calories
Bread and other carbohydrate staples may be doing more than just filling plates—they could be quietly reshaping metabolism. In a surprising twist, researchers found that mice strongly preferred carbs like bread, rice, and wheat, abandoning their regular diet entirely. Even without eating more calories, they gained weight and body fat, not because they overate, but because their bodies burned less energy.
Alienware AW2726DM launches at $350 with 1440p 240Hz QD-OLED panel, but only 200 nits
Alienware AW2726DM is a $350 1440p 240Hz QD-OLED monitor with 3-year burn-in warranty Alienware is preparing a lower-cost QD-OLED gaming monitor, the
Bleacher Report Lists Diamondbacks Top 5 in MLB Power Rankings
BALTIMORE – The No. 4 spot in Bleacher Report’s latest power rankings says as much about identity as it performs.
Mamdani Embraces Socialist ‘Pothole Politics’ in Knockdown Center Barn Burner
The mayor marked his first 100 days on the job in an event aimed at celebrating city workers while extending the energy of his successful campaign — with a surprise appearance by Sen. Benie Sanders.
The Latest: Final round of the 90th Masters has arrived
The final round of the 90th Masters has arrived, and it’s a tight race for the green jacket. Rory McIlroy and Cameron Young enter the round tied atop the leaderboard, and six others are within four shots after a dramatic Saturday. Sam Burns is one shot off the lead, Shane Lowry is two, and two-time Masters winner Scottie Scheffler lurks four shots back.
Health-Related Quality of Life in Burn Injury Victims Attending a Specialized Institution
Introduction Burn injuries cause long-term physical, psychological, and social consequences that substantially affect health-related quality of life (HRQOL), particularly in LMICs. The eviden...
ON THE JOB: “What is the Best Business Advice You’ve Ever Received?
Interviews by Deborah Jeanne Sergeant Sound advice can contribute to your success. We recently asked area business leaders, what was their best advice they’d ever received. Here’s what they said: “The best advice I ever received was from my then –boss, Gerry Church, Fulton plant manager at Miller Brewing Co. He told me that whenever I wanted to discuss a business problem or issue with him, I should also be prepared to offer possible solutions. It’s the difference between being proactive or reactive. It’s also the difference between being a leader or follower. That has served me well in any business relationship I have had since then.” — Stephen Chirello, Owner, Steve Chirello Advertising, Fulton “Someone will always do it for less; they will also take the most effort to service or satisfy and leave you for the next lower price.” — John M. Henry, Owner, Speedway Press, Mitchell Printing, Phoenix Press, Oswego “I’m going to answer this question by turning it around and giving my own advice that is, ‘Always treat every customer as if they were your only customer!’ We are celebrating our 50th anniversary in business this year. We started our business on March 25, 1976. My advice works.”” — Nick Chervinsky, President, Brewerton Pharmacy, Brewerton “’You need to toot your own horn, my grandfather, Howard D. Dice, told me.” — Beth Ann Dice, Women’s active aging and cancer recovery coach, Mission Movement Wellness Studio & Breast Cancer Recovery Studio, Fulton “In the micro enterprise class, they taught, ‘Get a good lawyer, accountant and bank.’ That was over 30 years ago and I still have those three today. I chose good people I could grow with.” — Tony Pauldine, Owner, Anthony M. Pauldine General Contractors Inc., Oswego “From my grandfather; ‘Listen to everyone! You never know where you will get the solution you need.’” — Kevin Dean, Executive director, Oswego County Opportunities, Fulton “‘Preparation is the mother of success.’ My dad always drilled that into my head growing up, and it has helped me avoid a lot of snags in both my personal and professional life. Thanks, Dad!” — Bekkah Frisch, Owner and president, iHeart Holdings, Inc., Fulton “If you don’t take a risk and try, you will never know.” — Justin Taber, Owner, Torbitt’s Service Center, Oswego “Be ready to take a loss.” — Cody Seymour, Manager, Damiano’s Eatery, Mexico “I’ve received so much good business advice over the years. When people are giving you advice, always be curious rather than judgmental. Follow your gut. Doing the right thing is never the wrong thing.” — Dana Decker, Principal owner/broker, Berkshire Hathaway Home Services, Oswego ’Do it and figure it out later.’ It hasn’t failed me yet. Too many people take time to think about doing this and this and this and then the opportunity is over with. If it’s somewhat reasonable — if it’s not something outrageous — do it and figure it out later.” — Jeremy Allen, Licensed real estate salesperson, Acropolis Realty Group, Syracuse “’Try to meet the needs of the customer. Treat them like you’d like to be treated.’ It’s like the Golden Rule says.” — Douglas Dickson, Physician and associate at CNY Foot Surgery and Podiatry Care, East Syracuse “The best piece of business advice I’ve ever received applies to life in general: always be honest. Never overstate your capabilities and always be willing to ask questions. The more specific you can be in any given topic will always lead to a better outcome.” — Tom Fernandez, President, Woodbine Hospitality, Syracuse “As a business owner, the advice would be ‘Don’t overextend yourself. Especially in agriculture, expect issues to come up.’ If something is going right, it’s not true agriculture. This last season, we scaled very hard to field another crew. We got more drones, crew and generators based on projections. This last season hit the ag community hard with a very wet spring. We did 15,000 to 20,000 acres for fungicide and the same for cover crop seeding in 2024. We scaled to 25,000 to 30,000 for 2025. We ended up doing 2,000 for fungicide and 3,000 for cover crop seeding. That’s why that advice was good.” — Rick Jordan, Operations manager, CNY Drove Services, Clinton “’Keep your head down, mind your own business and do the best for your clients that you can do.’ It has a lot to do with my success in working for Galloway Century 21.” — Ed Fayette, New York state licensed real estate agent, Century 21 Galloway, Oswego “’Expand in all ways, always.’ It just keeps you going and keeps you growing.” — Stephen Baier, Licensed real estate person, The Real Estate Agency & Bouck Commercial, Auburn “The best advice is, ‘Your biggest asset you won’t see on the books because it comes from your employees.’” — David Flickinger, Owner, Edible Arrangements, Syracuse “Don’t take things personally when you’re working with the public.” — Leeann Desimone, Manager, Annie’s Hallmark Shop, Auburn “‘Follow up.’ The customer knows that you care about what you are doing and that their opinion counts. Sometimes they might be on the fence about whether they want to use your company. If they’re asking your opinion on things, they feel you are concerned about what you’re doing. They like to be kept in the loop if they’re spending money with you.” — Dorothy Casper, Saslesperson, SweetWoods Memorials, Phoenix “The best business advice I received is ‘Never be the smartest person in the room. Surround yourself with people who are smarter than you.’ That’s how you learn.” — Debbie Bilello, Owner, Virtual Office Solutions, Central Square “’You need to grow your business but you can’t grow too big too fast.’ That’s what we’ve done at Pinnacle Maintenance. We’ve tried to grow but not too fast. Along those same lines, there’s another good piece of advice, ‘Don’t take on more than you can handle because it only leads to a bad name for your business and a bad experience for your customers.’ It goes along the same lines as growing your business slowly and carefully.” — David Wines, Owner, Pinnacle Maintenance, Central Square “Always be on time and do what you say you are going to do.’ I’ve done very well following that advice. Most of my work is referral and I don’t really do any advertising so I have a pretty good customer base. It’s mostly word-of-mouth from satisfied customers.” — Robert J. Fleming, Owner, Bob Fleming Windows & Doors, Brewerton “’Concentrate on your finances, always pay your taxes, and form a team you can depend on. Try to help the community you’re in as much as you can.’ We do all of these all the time here. We give and give and give to the community and the community gives back to us always.” — Susan Bonnet, Co-owner, Bonnet Sales and Service, Central Square “Keep smiling. It brings a positive attitude to the workplace.” — Karin Lindsley, Vice president, DTS Truck Service, Syracuse “‘Customer service above all.’ Following this advice has served us very well.’ — Guy Fox, Owner, Fox’s Discount Parts, West Monroe “The best thing to do is to make sure you’re taking in more money than you’re spending. I wish I could say I’m a good businessman but I have been in business since 1981. I’m not a bean counter but work well with my hands and its’s served me well all these years and I am still in business.” — Matt McGill, Owner, Matt McGill Collision, Brewerton
Paul Renner fundraising falls off, with roughly $800k raised to kick off 2026, as burn rate escalates
The conservative is at the crossroads as big donors steer clear.
From hooves to scales: Vet Fest showcases animal science at Auburn
Auburn University’s College of Veterinary Medicine (AUVCM) hosted its third annual Vet Fest on April 11 from 9 a.m. to 1 p.m. Located at their campus on Wire Road, this free, family-friendly event invites the entire Auburn community to learn and see what the college of veterinary medicine does. With plenty of educational and hands-on activities, Vet Fest aims to both educate and entertain its guests.
Burnley XI vs Brighton – Predicted lineup and team news
Burnley host in-form Brighton today, aiming to narrow a ten-point gap to Premier League safety.The Clarets have moved closer to relegation after winning only once in 22 league games. Manager Scott Par...
Burned Before, Democrats Abruptly Revive the Idea of Impeaching Trump
Democrats in Congress have assiduously avoided talk of a third impeachment of President Trump, concerned that it would distract from their midterm campaign message. That tide seems to have turned.
UC People: Mary Blackburn, public health pioneer
Trailblazing Black dietitian Mary Blackburn began her University of California career in the tumultuous Civil Rights era.
Scheffler, Rose to chase McIlroy with early Masters starts
Top-ranked Scottie Scheffler and England's Justin Rose were set for early starts chasing co-leaders Rory McIlroy and Sam Burns as Friday's second round of the Masters began at Augusta National.Burns, the 54-hole leader at last year's US Open, managed his lowest round in 13 at Augusta National despite the firm greens.
How Amazing Stories Served as the Blueprint for American Science Fiction
A century ago, at a Waukegan, Illinois boardinghouse run by his grandparents, an auburn-haired, six-year-old boy named Ray Bradbury used to search for copies of Amazing Stories left behind by the g…
Lionel Messi, Argentina to Play Pre-World Cup Friendlies at Texas A&M and Auburn
Argentina will play its final tune-ups for the World Cup at the college football stadiums of Texas A&M and Auburn.
Spring Health Data Reveals a "Silent Burnout" Crisis: Mental Health Leaves Surge as Employees Quietly Disengage
/PRNewswire/ -- Spring Health, the leading global mental health company, today released its 2026 Workplace Mental Health Report. The study, which surveyed more...
In Nebraska, wildfires are turning cattle ranching into a tricky business
Nearly a million acres in the state have burned this year. One expert calls it ‘a new kind of wildfire era.’
In Nebraska, wildfires are turning cattle ranching into a tricky business
Nearly a million acres in the state have burned this year. One expert calls it ‘a new kind of wildfire era.’
Cleveland Browns NFL Draft Profile: DE Keldric Faulk, Auburn
A young player with room to reach his potential is catnip to Browns GM Andrew Berry.
Sunburn — The morning read of what’s hot in Florida politics
Sunburn: Where Florida politics gets properly burned
Wheelchair basketball collegiate championships bring increased exposure and elite competition to McKale Center
The men’s and women’s NWBA Intercollegiate National Championships took place at McKale Center recently with teams representing 12 schools.
Sunburn — The morning read of what’s hot in Florida politics
Yesterday’s fallout. Today’s fight. Florida politics.
STAT 4000 introduces students across Auburn to data science foundations
STAT 4000: Introduction to Data Science gives students across Auburn a hands-on foundation in data analysis, AI literacy and statistical reasoning. Taught by instructors in the Department of Mathematics and Statistics, the course equips students to work confidently and critically with data in a wide range of fields.
Elementary Science Olympiad exposes Alabama students to high-level science competition
Nearly 250 elementary students gathered at Auburn University for the Elementary Science Olympiad, a day of hands-on competition and discovery. Through fast-paced challenges and collaborative problem-solving, students experienced what it means to think and work like scientists.
What did Pompeii smell like before it burned?
Ash from Roman incense burners indicate families burned tree resins from thousands of miles away.
New entertainment social venue The Vault opens in downtown Auburn
Owner Dallas Drake described the space as a place where adults can relax without a formal atmosphere.
‘Bob’s Burgers’ Star Eugene Mirman Shares Health Update After Fiery Crash
The governor of New Hampshire and a member of her security detail swung into action at the scene after Mirman became trapped in the burning car.
BWC: N.Y. officers save person suffering mental health crisis from frigid river
Auburn Police Officers Edward Pickard and Lucas Drancsak spotted the person, climbed down a 10-foot wall and ran to shoreline; Pickard entered the water and helped the person to safety
The 5 Final Four players who wouldn't be eligible under Trump's 'Save College Sports' order
Trump college sports order explained: Which Final Four players would be ineligible under new eligibility and transfer rules.
Column: The future is now
In the sci-fi of 2026, the future isn’t bright, necessarily. But there is a tiny light of optimism burning in the darkness. We’re still here, against all odds. And if
Arkansas baseball rallies to even series at Auburn
The Razorbacks got a great pitching performance from Hunter Dietz and Ethan McElvain, and two big swings from Ryder Helfrick.
Former U.S. ambassador speaks about Iran at UMaine
Nicholas Burns, who served as ambassador to China, NATO and Greece, shared his thoughts on the Trump presidency, U.S. relations with China and the war in Iran: “When you conduct a war, the whole reputation and future of the country is on the line."
17 tips to build sustainability into your business
Whether preventing burnout, steadying the business, or greening the environment, these sustainability ideas can make a difference to your company.
Memphis in May BBQ contest schedule, performers and what to know
The Memphis in May World Championship Barbecue Cooking Contest is set for May 13-16 at Liberty Park.
Looking at politics through Lincoln-tinted spectacles
Regular readers of Whale’s Tales may have noticed.
Sunburn — The morning read of what’s hot in Florida politics
Sunburn ... it smells like victory!
NIT bracket, scores, schedule 2026: No. 1 seeds Auburn, Tulsa to meet in title game Sunday with semifinal wins
The Tigers will face Tulsa in the NIT championship game Sunday in Indianapolis
Business owner spends nearly five decades ‘multi-tasking’ in Auburn
Connie Dorsch, 79, provides services related to upholstery, quilting, floor coverings, engravings and more. She started this business with her husband in 1977.
Business owner spends nearly five decades ‘multi-tasking’ in Auburn
Connie Dorsch, 79, provides services related to upholstery, quilting, floor coverings, engravings and more. She started this business with her husband in 1977.
Sporting Kansas City mutually agrees to part ways with Sporting Director Mike Burns
Sporting Kansas City announced today that the club has mutually agreed to part ways with Sporting Director Mike Burns. Burns joined Sporting Kansas City’s technical staff in June 2024 and previously played for the club during the 2001 and 2002 Major League Soccer seasons. Sporting Kansas City’s technical staff continues
Why are there so many empty stores on Miracle Mile? A Q&A with the Gables Chamber
What’s with all the banks on Miracle Mile? Do local businesses need to worry about property tax cuts? And other burning questions.
Sunburn — The morning read of what’s hot in Florida politics
First Look: The players and power moves in Florida
Hinesburg restaurant to close after more than 30 years in business
Travis and Maryam Counter expanded a year ago when they opened the Good Times Café and Matryoshka’s Bakery on Shelburne Road in South Burlington.
'Burned beyond recognition' | Leander business owner rebuilds after fire devastates bookstore ahead of opening
Fathom Entertainment Partners with Burns & Co. Entertainment to Bring JIMMY to Theaters Nationwide November 6
Burns & Co. Entertainment announced today that the company is partnering with Fathom Entertainment for U.S. theatrical distribution of Jimmy, based on the untold, true story of beloved American icon Jimmy Stewart. Starring KJ Apa as Jimmy Stewart, the movie will open nationwide with a traditional theatrical release beginning on November 6. The film brings […]
A billionaire tax could save rural hospitals and patients
Fewer health care workers in turn drives a care crisis marked by burnout, excessive wait times and poor patient outcomes.
Michael Soroka impresses in immaculate D-Backs debut against Tigers
PHOENIX — Michael Soroka delivered one of the best Arizona Diamondbacks’ pitching debuts against the Detroit Tigers on Monday night. Mar 30, 2026; Phoenix, Arizona, USA; Arizona Diamondbacks pitcher Michael Soroka (34) throws against the Detroit Tigers in the first inning at Chase Field.
Two teams, three games, six days
BBC Sport NI looks at how Northern Ireland and Blackburn Rovers manager Michael O'Neill will navigate a unique six-day stretch that will include games against Wales, Birmingham City and a relegation six-pointer against West Brom.
Exit Interviews: Local Congressional candidates proud to counter divisive politics
A blaze of St. Patrick’s Day and election night activity has burned out in downtown Wilmette. It’s 10:40 p.m., and on a dim and quiet Central Avenue, parking, for once, is plentiful in front of The Wilmette Theatre. Inside the community venue, Phil Andrew is issuing goodbyes and thank-yous to the remaining guests of the […]
San Marcos arson killing suspect got mental health diversion plan instead of jail
Luis Alvarado, 33, was arrested on charges of murder and arson after the midnight fire in the 900 block of Lacebark Street.
‘It's okay to go ask for help’: Nebraska’s DHHS highlights mental health resources as wildfires continue
As wildfires spread across western Nebraska, burning over 800,000 acres of land, Nebraska’s Department of Health and Human Services and local partners are reminding Nebraskans of mental health resources available.
Kylie Minogue Locked In To Headline 2026 AFL Grand Final Entertainment
“As a Melburnian, I’m so excited to be coming home for the biggest day in the Aussie sporting calendar." The post Kylie Minogue Locked In To Headline 2026 AFL Grand Final Entertainment appeared first ...
Mizzou Softball sweeps Auburn in crazy affair
Tigers secure first conference sweep since 2024 with whole team effort
Five ways future health care leaders can tackle burnout in the workforce
The fight against widespread burnout in the health care workforce should begin with the training of future health care administrators, according to a new paper from the George Mason University College ...
How Are Health Systems Assessing ROI for AI Tools?
Michael Meucci, CEO of health data platform Arcadia, thinks health systems are changing their thinking about ROI when it comes to AI projects. As providers face tighter budgets, he said they’re broadening how they measure AI’s ROI, including benefits like reducing clinician burnout.
Ohio, Michigan strive to overcome shortage of mental health care workers
A shortage of mental health care workers remains unresolved in Ohio, Michigan, and around the country. Worker burnout during the pandemic still leaves the ...
Mizzou softball defeats Auburn again for first SEC series win
The Tigers got their first SEC weekend series win after beating Auburn with some strong early offense and effective pitching.
Scientists discover a hidden system that turns brown fat into a calorie burner
Scientists have identified a key biological system that helps brown fat burn energy by building the networks it needs to function. A protein called SLIT3 splits into two parts, with each piece guiding the growth of blood vessels and nerves inside brown fat. These structures allow the tissue to pull in nutrients and rapidly convert them into heat instead of storing them as fat.
Ken Burns on America’s Unfinished Revolution
At Radcliffe, the filmmaker joined Harvard historians to discuss what the nation’s founding means today.
Racine-based Burn Pit BBQ coming to Wisconsin Walmart stores in April
The Racine-based barbeque seasoning business expands to 70 Walmart stores on April 19. It's a big leap for the small business.
California's Ro Khanna was riding high, then came the billionaires
As he lays the groundwork for a presidential bid, Ro Khanna couldn’t ask for a more perfect opportunity to burnish his credentials than a fight with billionaires.
FEC filings reveal how Blackburn laid the groundwork for governor campaign without personal fortune
U.S. Sen. Marsha Blackburn has used political connections and standing as a close ally of President Donald Trump to raise large sums of cash.
Suns biggest weakness exposed in 127-125 loss to Nuggets
PHOENIX – Tuesday was the Phoenix Suns to showcase on national television how serious of a playoff competitor they are against the Denver Nuggets. The results were mixed.
When her Akron home burned, it took her business with it
A fire destroyed Louise Bane’s Akron home and the catering business she built inside it — showing how setbacks can upend small operations.
Anthropic’s Claude can now control your Mac, escalating the fight to build AI agents that actually do work
Anthropic has given Claude the ability to control a Mac, marking a major step in the AI agent race and raising new questions about automation, reliability, and security.
Tone, Humor, and the Performative Aspect of Politics
Senators John Kennedy (R-LA) and Peter Welch (D-VT) joined C-SPAN "Ceasefire" host Dasha Burns to discuss the roles of tone and humor in politics.
Marathon has sold 1.2M copies across Steam, PS5, and Xbox
Alinea Analytics estimates show that Marathon has generated gross revenues of $55M via 1.2M copies sold on Steam, PS5, and Xbox: Looking at the split between Steam, PS5, and Xbox, Steam is clearly the main platform for Marathon, accounting for a little under 70% of the audience (800K copies sold). Meanwhile, PS5 takes about 19% (217K) and Xbox (including console, PC, and cloud) accounts for a bit over 11% or 133K. Marathon is technically a first-party Sony title, so seeing the home console struggle to break 20% of the volume is a notable data point for the ongoing platform-agnostic debate. PlayStation Studios online games will almost certainly continue being multiplatform (despite Sony reportedly pulling back on PC releases). Subscribe for free to get the most accurate games estimates in your inbox twice a week 🫶 Subscribe As for Marathon, the consensus among hardcore players who pushed through the awkward onboarding phase – myself included – is that it’s fantastic. The gunplay, aesthetic, and presentation are among the best in the shooter genre. A great game doesn’t always equal an immediate hit, though, as shown by our estimates. Things are looking lukewarm right now. But this might be one of those marathon-not-a-sprint situations. Had to, didn’t I? Why wasn’t Marathon a hit on the same level as Arc Raiders? One topic that came up in a lot of conversations at GDC this year was why Marathon hasn’t hit the same stratosphere as Arc Raiders. On paper, they’re both extraction shooters, and Marathon has the Bungie pedigree – the house that built the gold standard for gunplay in Halo and Destiny. Marathon’s neon-futuristic aesthetic also distinguishes itself from the gritty realism of Tarkov or the post-apocalyptic hope of ARC Raiders. But vibes can only get you so far for first impressions if the onboarding feels like a brick wall. Marathon is a sweaty PvP-focused experience with a first-time user experience and UI that I can only describe as dreadful. Players are dropped into a complex ecosystem where the UI, though visually striking, is functionally uninformative, forcing users to manually hover over nondescript, identical icons just to identify basic gear or weapon mods. This lack of clarity is compounded by punishing mechanics like a severe heat gauge for movement and a scarcity of vital resources, all without a clear tutorial or a low-stakes mode to learn the ropes. Most people – even top streamers and veteran shooter players – have no idea what’s going on in Marathon at first. Arc is on the complete other end of the spectrum. As we covered here and here, Arc Raiders offers a more collaborative, approachable loop where players often work together toward shared goals. And the objectives are instantly clear. To many players, this contrast only emphasised Marathon’s issues, especially during the testing period. Players understand the Arc Raiders loop within 30 minutes, while Marathon acts as a massive filter, chewing up newcomers and spitting them out before they can experience the depth of Bungie’s signature gunplay. What I’m getting at here is that the poor first-time user experience of Marathon’s Server Slam likely stifled launch sales, while the opposite was true for Arc. Let’s look at the pre-launch copies sold for each game during their respective Server Slams (launch-aligned) : Looking at the trajectory: Arc Raiders saw a massive 80% jump in copies sold during its three-day Server Slam (day -13 to -11). Players jumped in, realised the water was fine, and immediately opened their wallets. Marathon, meanwhile, saw a 49% increase in the four days following its Slam (Day -7 to -3). At the time of each game’s respective launch, Arc Raiders had nearly double the Steam footprint of Marathon – and word of mouth only continued to grow. Bungie could have had more time to fix the onboarding process had the beta happened earlier. But Marathon launched three days after the beta finished. These factors limited the launch sales quite a bit, I reckon. Marathon has found a niche audience, though Despite the friction-heavy start, the data suggests that those who survived Marathon’s onboarding are loving life. We’ve been tracking cross-platform DAUs, and while there’s the expected post-launch leakage, many players are sticking with it. After peaking at 478K total DAUs on its first Saturday, Marathon has settled into a respectable rhythm, holding 345K DAUs as of yesterday and averaging 380K DAUs across the weekend. Steam continues to do the heavy lifting here, consistently accounting for the lion’s share of the daily players. Players have been putting in the hours, too: On Steam, Marathon’s average playtime has climbed to 27.8 hours, significantly outpacing the console averages on PS5 (16.5h) and Xbox (17.3h). Even more telling than the averages: 22% of the Steam audience has surged past the 50-hour mark, and nearly 7% have already logged over 100 hours. Subscribe for free to get the most accurate games estimates in your inbox twice a week 🫶 Subscribe This data suggests that once the Bungie magic clicks, it hooks players deeper than the average extraction shooter. There’s also started to be a shift in the game’s discourse. Marathon launched as one of those games that’s cool to hate. But as Marathon’s 100-hour club grows, we’re seeing conversations around its mechanical merit outweigh the negativity. Several high-profile creators, who were initially vocal critics, have spent the last week coming around on the mechanical depth of the endgame. It’s a subtle but positive signal; the hate train is losing steam, and a new narrative about the game is emerging. Bungie faithfuls unite Another interesting metric in Marathon’s first few weeks is who, exactly, is playing. Bungie leans heavily on its prestige as the “makers of Halo and Destiny,” in its marketing, and that message has clearly hit the mark. On Steam, the gravity (hammer) of Bungie’s previous work is unavoidable. A staggering 78.2% of Marathon players also played Destiny 2. The trend carries across other platforms, with 74.2% of PS5 players and 82.7% of Xbox players also having played Destiny 2. The Halo legacy lives on, it seems. More on that in a bit. While Destiny 2 went free to play, these numbers still represent a high-intent migration of a fanbase that trusts Bungie’s specific brand of kinetic gunplay and cryptic world-building. The Xbox data adds another layer of legacy. About 85.7% of Marathon players on Xbox have played Halo Infinite, while over half of the Steam audience has spent time in Halo Infinite and 36.1% in the Master Chief Collection (a paid collection of the old Bungie-made legacy games). Interestingly, we see a 55.9% overlap with ARC Raiders on Steam. Overlap is even higher there on PlayStation (60.5%) and Xbox (66.5%). And there’s also significant crossover with Helldivers 2 on all platforms, too. Subscribe for free to get the most accurate games estimates in your inbox twice a week 🫶 Subscribe Bungie has found some of its fans with Marathon, and the challenge now is keeping this engaged in a high-stakes PvP environment when they’ve spent the last decade primarily enjoying the power fantasies of PvE. On that note… Go the full 26 miles? Or cut and run? Time for some could’ve, should’ve, would’ve. These things would have improved Marathon’s performance at launch: A more robust onboarding process, perhaps in the form of a short single-player/PvE campaign. We know Bungie fans love this stuff. A traditional arena-based mode akin to Destiny’s Crucible could have been a bridge for the cautious players who’d have been otherwise deterred by the Server Slam. It’s also a great palate cleanser after getting merked. Introducing a dedicated PvE environment would have similarly diversified the conversation and lowered the barrier for the Bungie faithful who found the pure PvP extraction loop too abrasive. PvE is safer than PvP these days. There’s an argument that a thin PvE mode would have just felt like a budget Destiny, potentially hurting the brand more. But given how dire the FTUE is, I think it would have been a net positive. Any kind of tutorialised loop that demystifies the stakes, really. While there is merit in a studio sticking firmly to a singular creative vision, and going all in on the hardcore extraction loop. Less forgiving is the technical reality is that the user interface and first-time user experience (FTUE) were not at a commercial standard for launch. Subscribe for free to get the most accurate games estimates in your inbox twice a week 🫶 Subscribe In a landscape where player time is oversaturated and the most contested currency, a flawed FTUE is a critical failure point. But it’s not all doom and gloom, as Marathon has an incredible, unique gameplay loop, suggesting that financial success is still attainable if Bungie can pivot effectively. Bungie and PlayStation now face a difficult strategic crossroads, though – one within a challenging games market. They could: Double down on Marathon with a long-term Rainbow Six Siege- or No Man’s Sky-style recovery plan, which is something I heard Last Stand Media’s Chris Maldonado mention last week. While this could be a sunk-cost fallacy in action, it could eventually yield the audience the game’s mechanical depth deserves. Shift focus toward the inevitable Destiny 3 or another project, mitigating the escalating opportunity cost and cutting their losses, so to speak. Doing both is an expensive proposition, given the high overhead and burn rate of operating out of Bellevue, Washington. With Sony recently demonstrating a lower threshold for underperforming studios and projects, the margin for error has vanished. Whatever happens, the next six months will determine whether Marathon becomes a cornerstone of Sony’s live-service portfolio or a cautionary tale of vision exceeding accessibility. I’m hoping it’s the former, because Marathon rocks. As always, hit subscribe to get updates on Marathon and other relevant games. Subscribe Want to get your hands on our data for yourself – for free? We’re offering a free trial of our platform for games companies. Send us a message here, or reply to this email, and we’ll set you up. The last word Reply to this email – or reach out here – if you have any feedback for the newsletter – or want to request a game for us to cover. [Alinea Analytics boasts the most accurate PC and console estimates in the business. Game makers use our platform to understand their audience, keep an eye on the competition, monitor sales trends, and spot new opportunities. We equip game studios and financial institutions with accurate data and the confidence to make smarter, data-driven decisions. Want to talk about all things games market data? We’d love to chat!]
OPB Science Reporter/Producer Jes Burns wins 2026 Gracie Award
OPB science reporter and producer Jes Burns wins 2026 Gracie Award
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