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Who sings the 'Sunday Night Football' theme song? All about the beloved tune
Football fans have been \
International Business Machines (IBM) Unveils Real Time App Security Collaboration
International Business Machines (NYSE: IBM) announced a new collaboration with Zscaler and Red Hat to tighten application security for enterprise clients. The joint effort combines IBM and Red Hat software platforms with Zscaler threat intelligence to provide real-time protections at the application layer. The partners plan to coordinate vulnerability discovery, automated policy updates, and validated software remediation workflows for shared customers. This IBM, Zscaler and Red Hat security...
Justice Department investigating major TV networks over suspending pool coverage of Trump
The investigation into the five networks — CNN, NBC, ABC, CBS and Fox News — is underway, and civil investigative demands were sent out Friday, a Justice Department spokesperson said.
DOJ says it's investigating whether White House TV pool's coverage halt violated antitrust law
The U.S. Department of Justice is investigating whether the decision of the White House television press pool to halt coverage of President Donald Trump last month violated antitrust law.
DOJ says it's investigating whether White House TV pool's coverage halt violated antitrust law
The U.S. Department of Justice is investigating whether the decision of the White House television press pool to halt coverage of President Donald Trump last month violated antitrust law.
DOJ says it's investigating whether White House TV pool's coverage halt violated antitrust law
The U.S. Department of Justice is investigating whether the decision of the White House television press pool to halt coverage of President Donald Trump last month violated antitrust law.
Trump urges Sen. John Fetterman to switch parties and become a Republican
President Donald Trump is openly encouraging Democratic Sen. John Fetterman of Pennsylvania to switch parties and become a Republican.
Trump urges Sen. John Fetterman to switch parties and become a Republican
President Donald Trump is openly encouraging Democratic Sen. John Fetterman of Pennsylvania to switch parties and become a Republican.
Trump urges Sen. John Fetterman to switch parties and become a Republican
President Donald Trump is openly encouraging Democratic Sen. John Fetterman of Pennsylvania to switch parties and become a Republican.
Erie police say mental health may be factor in shooting that killed 9
Erie Police Chief Rick Lorah said investigators believe gunman killed six people inside house before killing two women outside and then killing self.
Bracing for the midterms, Trump says he will be blamed if Republicans lose
Trump is looking to defy historical trends by rallying core supporters who might be inclined to sit out the elections.
GTA 6 Official Rating Revealed
The official rating for Grand Theft Auto 6 is now available, revealing interesting details about the upcoming game.
Jim and Marilyn Simons lent their 68-metre superyacht to ocean scientists; an $80,000 system tested whether luxury vessels could help validate satellite data
Superyachts are usually associated with luxury travel, but the 68-metre Archimedes, owned by Jim and Marilyn Simons at the time of the research, also became a platform for marine science. During several deployments between 2018 and 2020, an autonomous measurement system aboard the yacht collected ocean-colour observations at a range of locations, including remote regions such as the Antarctic Peninsula.
Nuclear war and malicious use of AI threaten end of humanity by 2100, says Lancet assessment
Newly established commission identifies 17 catastrophic threats to human health but says ‘realistic route to act’ on each exists
Scenes from the 34th annual Apple Scrapple Festival in Bridgeville
Take a walk around the 34th annual Apple Scrapple Festival in Bridgeville on October 10, 2026.
Arc Raiders' 2.0 Update and 'Spider-Man' Grappling Hook Drive Player Count to Reach 7-Month High
The new Arc Raiders 2.0 update has triggered a seven-month high for its concurrent player count on Steam as fans show up for its "Spider-Man" grappling hook, a new map, a free weekend, and more.
Mystery surrounds young worker's death at Russia lab studying severe diseases
The World Health Organization says it still doesn't know what caused the death of a young worker at a Russian lab focused on plague and other illnesses.
GTA 6 leaker CyberLeek is now reportedly threatening to release a full, playable build of the game
GTA 6 leaker CyberLeek has reportedly threatened to release a complete playable build, and wants Take-Two to release the game physically.
Israel’s election is a choice between sanity and political survival
A sane government does not demonize an entire sector of society. It brings it in – into the army or national service, the workforce and shared responsibility – on equal terms.
The Page That Doesn't Judge: What Science Reveals About Writing Through Difficult Times
Why putting painful experiences into words may help us understand them—and why writing is not always healing.
CAR-T vs Stem Cell Transplantation: Where Are Practice and Science Heading in 2026?
CAR-T vs Stem Cell Transplantation: Where Are Practice and Science Heading in 2026? / ALL, allo-HCT, AML, auto-HCT, cancer, CAR-T vs Stem Cell
Ventura's Pacific View Mall opens Round1 Bowling, Japanese food hall
A new Japanese entertainment center with bowling and a food hall opens at Pacific View Mall in Ventura.
US pushed Israel to attack Iran alone in effort to avoid political fallout before midterms
According to the report, Prime Minister Benjamin Netanyahu's position on the matter remains unclear, with his schedule described as "very security-focused."
Jaguar reveals a $130,000 all-electric vehicle. Why?
At a darkly lit event in a Manhattan warehouse this week, actress Florence Pugh, Knicks player Karl-Anthony Towns as well as throngs of influencers all gawked at Jaguar Type 01, the British automaker’s first new model in nearly a decade.
Novi Pet Expo brings animals, adoptions, entertainment to Vibe Credit Union Showplace
The Novi Pet Expo is running alongside the Novi Home Show at the Vibe Credit Union Showplace through Sunday.
AI Shopping Is Here. Are Your Products Ready?
AI commerce platforms help small businesses make their products discoverable and purchasable across emerging AI shopping channels.
New restaurant and hotel arrive in the Redding area
This week in the Buzz: Two friends are opening a new eatery in an old pizza spot. An indoor cycling studio expands, and a new hotel opens in Redding.
October brings trunk or treats, games, carnivals, Boo at the Zoo
Find family-friendly Halloween fun in El Paso with this list of pumpkin patches, carnivals and zoo events.
OK, what do we do now?
The watching Braves baseball portion of our year has ended. Now it’s the offseason. We’ll watch the rest of MLB’s postseason with you here. But outside of that, we will be into offseason programming. We’ll have player reviews soon. We’ll slowly perform an autopsy of the season. After that, it’s a lockout. The owners seem […]
‘Primetime’ reveals the story behind ‘To Catch a Predator’
Lance Oppenheim’s A24 film goes behind the scenes of the sting house. FSU and TSC students react to Robert Pattinson’s Chris Hansen.
LeBron James is everything Philadelphia wants. And everything it can’t stand
The city has embraced its new superstar with open arms, even as he choppers in from Manhattan and makes no secret of the fact that Philadelphia was never his first choice
The United Auto Workers tries to reassert political power in Michigan as it faces internal divisions
The United Auto Workers is working to regain political influence in closely contested Michigan. The UAW generally supports Democrats, but its members are divided over whether Democrats or Republicans better represent working-class interests. Internal divisions and past corruption scandals have er...
A small-town Alaska fisherman has Republicans on the defensive as they try to keep US House majority
Bill Hill is running for Congress as an independent in Alaska and he's positioning himself as a working-class candidate who can relate to people's frustrations with high fuel and other costs.
A small-town Alaska fisherman has Republicans on the defensive as they try to keep US House majority
Bill Hill is running for Congress as an independent in Alaska and he's positioning himself as a working-class candidate who can relate to people's frustrations with high fuel and other costs.
FDA may allow some toxic chemicals to be added to food without safety review. Experts are alarmed
Regulator looks to expand loophole to allow dangerous compounds in food as long as they’re not carcinogenic
What’s Dragging Down A.I. Efficiency? The ‘Verification Tax.’
As artificial intelligence automates office tasks, it is also creating a new type of human work.
Blood proteins may offer new clues to gut health in coeliac disease
Coeliac disease is an autoimmune condition in which the immune system reacts adversely to gluten. Eating gluten causes inflammation in the gut, which can damage the intestine and impair its ability to absorb nutrients.
The United Auto Workers tries to reassert political power in Michigan as it faces internal divisions
The United Auto Workers is working to regain political influence in closely contested Michigan
The United Auto Workers tries to reassert political power in Michigan as it faces internal divisions
The United Auto Workers is working to regain political influence in closely contested Michigan. The UAW generally supports Democrats, but its members are divided over whether Democrats or Republicans better
The United Auto Workers tries to reassert political power in Michigan as it faces internal divisions
The United Auto Workers is working to regain political influence in closely contested Michigan.
The United Auto Workers tries to reassert political power in Michigan as it faces internal divisions
The United Auto Workers is working to regain political influence in closely contested Michigan.
The United Auto Workers tries to reassert political power in Michigan as it faces internal divisions
The United Auto Workers is working to regain political influence in closely contested Michigan.
UAW tries to reassert political power in Michigan despite internal divisions
The United Auto Workers is working to regain political influence in closely contested Michigan
Silent Hill, Gravity Rush director's Bokeh Game Studio is reportedly casting for a new horror game
Bokeh Game Studio, from Silent Hill director Keiichiro Toyama, is reportedly casting motion capture performers for a new, untitled horror game.
Russia Using Taliban Ties To Reshape Regional Politics, Says Pakistani Analyst
A Pakistani security analyst says Russia’s changing stance towards the Taliban and ISIS suggests Moscow is reshaping its Afghanistan policy and creating a new “Great Game” in the region.
Paraguay will not renounce friendship with Israel despite political costs, VP tells 'Post'
DIPLOMATIC AFFAIRS: In an exclusive interview, Paraguay's vice president pledged to preserve his country's alliance with Israel, and expand cooperation against Iranian threats.
6 Hobbies That Can Become Startup Ideas, From Photography to Travel
Your next business may be hiding in what you already do for fun. These hobbies can produce practical startup ideas with growing markets.
A clock change dilemma pits science vs. politics
Some politicians want permanent daylight saving time, but a chorus of scientists say that's the wrong way to fix the seasonal time change problem.
A clock change dilemma pits science vs. politics
Some politicians want permanent daylight saving time, but a chorus of scientists say that's the wrong way to fix the seasonal time change problem.
Jon Davis on job titles in the age of AI
Some descriptions of the work you do may be more accurate than others
Don't let America lose our title as world leader in research
The United States spent more than two centuries becoming a world leader in science and humanities research, but we’re quickly losing that title.
We talk about mental health, but are we really listening?
For World Mental Health Day, a mental health reporter reflects on the people whose stories revealed the power of being heard.
Want to support women entrepreneurs? Try these eco-friendly ideas
What is Women’s Small Business Month? 13 eco-friendly ways to celebrate.
Celebrate National Women's Small Business Month at these local stores
Looking to celebrate National Women's Small Business Month? Check out some of these local businesses.
Stop trying to hack your feelings. Mental health takes work
After decades of studying and teaching emotional intelligence, one lesson keeps returning: We do not fix feelings. We learn how to work with them.
United Auto Workers tries to reassert political power in Michigan as it faces internal divisions
SHELBY TOWNSHIP, Mich. — Walter Usakowski was mowing his lawn in a northern suburb of Detroit when three canvassers from the United Auto Workers approached. ...
'Gaza is a moral tear in the universe' – Naomi Klein and Astra Taylor
Naomi Klein and Astra Taylor speak to Radical Thinking, a new series from the Guardian with Aditya Chakrabortty
From The Social Reckoning to Harriet Kemsley: your complete entertainment guide to the week ahead
Jeremy Strong plays Mark Zuckerberg in Aaron Sorkin’s sequel to The Social Network, and the Last One Laughing star reckons with divorce in her new standup tour
As AI reshapes entertainment, can it ever replace human connection?
From gaming to live streaming, audiences are seeking authentic interactions in an increasingly automated digital world
Andy's Place in Holly to reopen more than four years after Battle Alley fire
More than four years after a fire burned down her business, Andrea Chapin is finally reopening Andy’s Place in Holly — a full circle moment for her and her family.
Anthropic's Claude AI fabricates eyewitness account, submits false murder tip to police website
Anthropic's Claude AI submitted a false tip about an unsolved murder on a Philadelphia police website during automated testing of the Haiku 4.5 model.
Free Gemini app users now only have access to ‘Auto’ models
As announced last week, Google is rolling out a big change to the Gemini app experience for users on the free plan.
How Kaiser Permanente Scales Up Social Health Initiatives
Q&A with KP’s Anand R. Shah, M.D., winner of the 2026 Alliance of Community Health Plans Bernard J. Tyson Health Equity Award
Wisconsin measles cases climb to 263, no source of outbreak confirmed
Wisconsin has reported the fourth-most measles cases in 2026, after Pennsylvania, South Carolina and Utah.
Konami Planning 'Second and Third Waves' of New Silent Hill Games
Konami is planning "second and third waves" of new Silent Hill games, according to producer Motoi Okamoto.
Vibe-Coded Browser Ports Of Games Work Perfectly, Unfortunately
Call of Duty: Black Ops, Halo: CE, Grand Theft Auto: Vice City, Skate 3 and many more titles have been decompiled and ported to web browsers overnight
Democrats’ mail ballot shift: From the Politics Desk
Plus, what we learned from last night’s debates.
Mike Ditka tributes pour in from former President Obama, Chicago's sports teams and around the NFL
Mike Ditka, known as "Iron Mike," has died at 86.
State Department watchdog probing Kimberly Guilfoyle amid alleged $100,000 demand
The department’s Office of the Inspector General is also investigating the U.S. Embassy in Greece, two people familiar with the probe confirmed to NBC News.
Top Dawg Entertainment Wins Appeal Against Doxxing Claims by Sexual Assault Accusers
Top Dawg Entertainment won an appeal dismissing doxxing claims brought by two women who accused the label's executives of ...
Science fiction vs. reality: CTOs assess fears of AI doom
Tech leaders from Trulioo, ModelOp, Reality Defender, and Indigo BioAutomation examine how real the cautions from speculative stories might be.
MichAuto Investors Recognized by Crain's Detroit Business' 40 Under 40 Class of 2026
MichAuto is celebrating individuals from its investor companies who were recognized among Crain’s Detroit Business’ 40 Under 40.
Netflix’s Summer of Bummer
(Welcome to the Entertainment Strategy Guy, a newsletter on the entertainment industry and business strategy. I write a weekly Streaming Ratings Report and a bi-weekly strategy column, along with occasional deep dives into other topics, like today’s article. Please subscribe.) Today, I’ve got a guest post from longtime friend of the newsletter, Brandon Katz. I’ve been trying to find time all summer to look at Netflix’s straight-to-streaming film slate, but between a pre-planned trip and Nielsen moving up their streaming data timeline, I’ve been swamped. So I reached out to Brandon, one of my favorite fellow analysts, to write about it. And I feel like he captured the tone and data focus of the newsletter perfectly. You can connect with Brandon on LinkedIn and Twitter. Enjoy! Don’t worry, folks. You’re in safe hands with me. To ease any anxieties about an interloper in ESG’s domain, I’ll start by stealing one of his best framing devices: headlines. Box office flops are covered in the same way the Teenage Mutant Ninja Turtles eye pizza: with cartoonish insatiability. I would know. I’m a former reporter who wrote nearly identical headlines: Yet, intentionally or not, streaming misses get treated with kids gloves, filtered through a rosy lens: In the last six years, U.S. streaming viewership has become nearly as transparent as the box office, but the data often arrives weeks later, in a number of less intuitive metrics, and with nary an official budget to be found. This plays into the Wall Street-whispering narratives major streamers have been cultivating for years. They get a pass in a way that theatrical studios simply don’t. Subscribe Netflix’s Summer Slate Not a single Netflix original film released between May and August this year opened above 20 million U.S. TV hours, per Nielsen. That benchmark usually serves as the EntStrategyGuy’s floor for a streaming hit on Netflix. None of these films enjoyed a hit-cementing single week of 20-plus million hours during their runs. Netflix’s two best films were true crime docs, Maternal Instinct (16.5 million hours) and The Crash (19.7 million), the best overall week for a film this summer. Great for most other streamers, but not necessarily what we’re used to seeing from Netflix. For an overly-dramatic comparison, Happy Gilmore 2 opened last summer to around 47 million hours (celebrity cameos, baby!). Zooming out, the picture looks even worse. In 2026, Netflix’s five biggest scripted summer films posted the lowest average (28.6 million hours) and median (28.8 million hours) eight-week viewership totals of the past four years. Now, it’s unrealistic and unfair to expect Netflix to deliver a _KPop Demon Hunters-_sized hit every year. But it’s also not ideal to see the size of their hits shrinking over the last few summers. Let’s quickly run through some of the notable summer misses. Jennifer Lopez and Brett Goldstein’s perfectly fine romcom, Office Romance, fell off the charts after 20 million hours in its first two weeks. Top films usually last for four-plus weeks. Starry titles ideally don’t decay that fast either. Homegrown star Millie Bobby Brown couldn’t prevent the snappy Enola Holmes franchise from diminishing returns. At 14.3 million U.S. hours, the third film posted roughly half of what the first two films did in their first two weeks. What’s on Netflix calculated that per-day global views were down nearly 60% from the second movie. The Whisper Man did okay with more than 36 million hours over its first four weeks. But I expected a little more juice from a film featuring Robert De Niro, Michelle Monaghan, and Adam Scott. Kevin Hart’s Ladies First collected just 11.2 million hours total across two weeks. That’s a big miss for one of Netflix’s go-to stars. Plopping into the same bucket are Sunny Sandler’s Don’t Say Good Luck (10.3 million in two weeks) and John Cena’s Little Brother (17.5 million). Meanwhile, English-language originals Color Book (June 19), In the Hand of Dante (June 24) and Heartstopper Forever (July 17) never sniffed Nielsen’s Top 10 at all, despite needing only 2 to 5 million hours to land in the top ten most weeks. (By my count, eleven English-language scripted original films released between May and August did chart). It’s only fair to mention that Swapped (1-May) posted nearly 42 million U.S. hours over five weeks (the longest Netflix original run this summer) and is currently their eighth most-watched English-language film ever worldwide. Remarkably Bright Creatures (37 million, 4 weeks) and Voicemails for Isabelle (27 million, 4 weeks) weren’t bombs either. Still, overall, I think it’s fair to say this was a quieter summer season than we’re used to seeing from the market-leader. You might not realize that given the language commonly used in public analysis. The Twist Despite the starkly black-and-white tone of the coverage, here’s the twist: when many box office bombs arrive on streaming, their viewership looks a whole lot like many of Netflix’s supposedly successful summer releases. Hmm, where have we heard that one before? Masters of the Universe topped out at $65 million stateside against a $170 million budget_._ I’ll admit, Skeletor ripping sleeveless curls as a gym bro and bodyslamming Adam’s co-workers was funny. But, much to the chagrin of my bank account, my laughter doesn’t launch franchises. Yet the He-Man reboot opened to 19.6 million hours (from a Wednesday five-day opening instead of just one weekend), on par with Hoppers on Disney+ (19.4 million). It put up nearly 47 million hours over its first six weeks, bigger than all of Netflix’s summer releases. Pretty darn healthy and likely to land among the 25 most-watched movies on streaming this year. Sticking with Amazon, The Sheep Detectives just barely broke even at the box office with $133 million worldwide (and only $66 million domestic). I never expected cloven-hooved, cud-chewing mammals to be able to bring me to tears. Yet that’s exactly how I found myself at the end of this surprisingly affecting movie (#NoShame). It was likely the unexpected quality in a family-friendly film that powered its streaming over-performance. Sheep Detectives delivered a solid run for Prime video netting 26.2 million hours! How about franchise IP? Star Wars: The Mandalorian & Grogu had the lowest opening ($81 million) and lowest-grossing Disney-era live-action Star Wars film ($178 million domestic). One day before release, its Heat score (19.8%)—audiences who list their interest as a 7/7—fell behind blockbusters Wicked (21%), Superman (23%), Fantastic Four: First Steps (23%), Michael (23%), Toy Story 5 (26%) and Avatar: Fire and Ash (27%), according to Greenlight Analytics. The urgent enthusiasm just wasn’t there. On streaming, Mando opened to weeks of 12.1 million, 6.1 million and 2.7 million hours (21 million total) over its first three frames. Not the numbers Lucasfilm was hoping for nor the numbers of a streaming hit. But they’re in the same vicinity as some Netflix summer releases with $345 million at the global box office to offset a smidgen of the pain. Final Thoughts So why oh why does this nuance gap exist? Four key reasons: Data Literacy: A “$100 million opening” just makes sense. After decades of box office reporting, even casual movie fans are well-versed in the benchmarks of hits and home runs. There’s an immediate shorthand. But “16.5 million” hours doesn’t land nearly as cleanly. Despite leaps of progress, the streaming ratings era is still in its infancy compared to theatrical. The EntStrategyGuy and I met thanks to a late 2010s group chat of data nerds hungry to find a shred of certainty in nebulous streaming performance. I’m not surprised to see “No. 1 on Netflix” still getting misconstrued out in the wild. Timing: By Friday morning, we have the box office’s Thursday night previews totaled, allowing us to better project the weekend’s expectations. From there, ticket sales are reported daily. By Sunday, the film’s fate is usually finalized, at least in terms of public perception. In streaming, Nielsen recently improved its delay to…two weeks. The medium isn’t forced to contend with instant gratification as harshly. Financials: Theatrical film budgets are a mere Google away. Profit and loss is calculated in the cold and unforgiving naked light of day for all to see. But finding the vast majority of streaming exclusive movie budgets requires the forensic investigation skills of a Criminal Minds detective. Also, it’s very difficult to calculate how much revenue/value a straight-to-streaming films provides a streamer. This is why there are so few stories about streaming original movies “losing X amount of money”. On top of that, marketing budgets are far greater for theatrical movies than streaming exclusive movies, which leads to earlier and better awareness. This then translates to a wider pool of potential interest. Narrative Control: Netflix is the only major streaming service to publish weekly first-hand viewership data and annual engagement reports. Naturally, some headlines borrow their first-hand framing**.** Other streamers benefit from their comparative lack of transparency. They may occasionally announce vague performance platitudes such as Apple TV’s Mayday becoming its “biggest film debut on the platform to date over its first 18 days,” and that it ranked No. 1 with left-handed viewers in its first weekend. (Fine, I made up that second one). But, for the most part, they keep first-hand viewership shrouded in mystery to avoid bad press. Especially for outlets that demand multiple articles per day from their writers, it’s an easy (and understandable) way for some reporters to hit their daily article quota by just repeating what the streamers have told them. TL:DR version: Streaming-exclusive movies are asked to do different things than theatrical movies, but that doesn’t mean they should escape judgment. Both still need to draw enough eyeballs to justify their cost within the proper performance contexts. The more cleanly we can inject a little nuance into streaming analysis, the better we’ll understand the audience and content trends that drive this industry. And that’s what all of this is really about: knowing what audiences actually want! Brandon Katz is the Director of Insights & Content Strategy at Greenlight Analytics where he focuses on evaluating the ever-fluid media landscape to unearth understanding, opportunity and value. Greenlight Analytics is the entertainment intelligence consulting company redefining how Hollywood finds, understands, and activates audiences. Prior to joining Greenlight Analytics, he served as the senior entertainment industry strategist at Parrot Analytics, and as a full-time entertainment industry reporter covering the Xs and Os of Hollywood, most notably with TheWrap and the Observer.
Kratsios Speaks at Science Summit on New Golden Age
Remarks by Director Michael Kratsios at the Science: A New Golden Age SummitRemarks as prepared for deliveryOct. 8, 2026Good morning, and thank you
Business News: Movado Selling Ebel To F.P. Journe And Chanel In Deal Heralding Comeback Of Once Mighty Swiss Brand
Consortium of buyers, including François-Paul Journe and French luxury group Chanel, buys 95% stake in Ebel for $66.5 million.
As Xbox and PlayStation sales reach new lows, analyst says the "US hardware market has not been in a more precarious position since the early 80s"
Xbox Series X/S and PS5 price hikes have significantly slowed down sales, according to one analyst who's not too optimistic about the console market.
Ford Has 5.2 Million Connected Work Vehicles. The Real Business Is What They Know
Ford Pro threads operations together across vehicles, financing, and service to support and help businesses be more productive.
Milwaukee opens new Forensic Science and Protective Medicine Facility
The $245 million, 217,150-square foot facility features advanced crime labs, autopsy suites, evidence storage, a firing range and emergency management options.
Iowa's 3 top congressional races move in Democrats' favor
Cook Political Report analysts see a tougher path for Iowa Republicans in November, moving two House races to leans Democratic and another to toss-up.
Call of Duty: Modern Warfare 4 Launch Rollout Adds DMZ Early Access
Call of Duty: Modern Warfare 4 has added DMZ to its list of early access experiences available for pre-order players ahead of its launch later this month.
Pokémon Red & Pokémon Blue: Game Boy Jukebox Back in Stock at Pokémon Center
Don’t miss your chance to take a nostalgic musical trip through the Kanto region.
Sarasota businesses prepare for flooding from Hurricane Isaias
Sarasota businesses prepare for possible heavy rain and flooding amid Hurricane Isaias concerns while planning to maintain normal hours.
Trump Jr. blames left for political violence during U of Iowa visit
Donald Trump Jr. and Ben Shapiro rallied University of Iowa students to vote in the upcoming midterm elections.
Gears of War: E-Day sells 230K copies
Gears of War: E-Day has sold 230K copies since its advance-access launch on October 1 and full release on October 6. Steam accounts for 168K of those, with Xbox (console and PC) selling 62K. But there’s more to this story, as Xbox makes up the bulk of revenue. E-Day is the best-reviewed Gears game in nearly two decades (and the best one ever made, in my opinion). The Coalition has made a banger here (it’s currently in my top 10 of the year). Despite E-Day’s undeniable quality, this is a soft result. And it’s down to the business model, really. E-Day has made $37M so far, thanks to the Premium upgrade On Xbox, Game Pass is cannibalising much of the premium revenue. Our estimates show that 1.7M folks accessed E-Day via their subscription rather than a copy. But Xbox is having it both ways – or having it halfway, at least – via its Premium Edition Game Pass upgrade. Game Pass subscribers could pay $30 (or their local equivalent) for up to five days of early access starting October 1. Our estimates show that of the 1.7M who accessed E-Day through Game Pass, 722K paid for the upgrade. Between the review embargo lifting on October 1 and the full release, E-Day managed to shift another 250K early-access upgrades – no doubt helped by the campaign’s rave reviews. So despite selling far fewer copies on Steam, Xbox accounts for almost three-quarters of the revenue (roughly $26M of the $37M, versus about $11M on Steam). So “230K copies” undersells the paying audience. Including the 722K upgrades, nearly 950K people actually paid something for E-Day. The $30 upgrade is a halfstep from cannibalisation, but will Xbox go all the way? While E-Day is a sublime game, these are soft numbers for a flagship when Xbox badly needs revenue wins. E-Day sold 62K copies on Xbox against 722K Premium upgrades, so for every one copy sold on Xbox, nearly 12 Game Pass upgrades were sold. The $70 premium SKU is – functionally – dead on Xbox. Normally you can’t see what a Game Pass player would have paid, because the game’s just there in the subscription. But the $30 early-access upgrade estimate shows that 722K people demonstrated they’ll spend real money on this game. In a world without day-one Game Pass, many of these folks would have bought E-Day at $70. They paid $30 for five days early access to something they don’t own. Xbox is, in effect, charging its most valuable customers the least, based on a hangover from a tried-and-exhausted strategy from a previous administration. Those 722K willing-to-pay players generated about $21.7M via the upgrade. If three quarters of this group – mostly US and European audiences – bought E-Day outright, that’s nearly $40M. Of course, Game Pass does bring in meaningful recurring revenue, and E-Day is adding value for hundreds of thousands of subscribers. However, Game Pass is no longer growing, so Xbox is at a crossroads. Xbox is reportedly looking to do a Netflix and bolt on an ad-supported tier to pad it further. But that will just set a new floor, and leadership keeps telling us the priority now is revenue growth, which is subscriber-speak for ARPU. Xbox has already pulled Call of Duty from day-one Game Pass after day-one inclusion hammered its sales, with new CoD titles now arriving on the service around a year late. We know that some Microsoft executives believe the service devalues games outright, and rumours (which Microsoft has dismissed so far, to be fair) suggest that day-one releases could be taken off Game Pass. Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe When a game this well-reviewed does this softly on its home platform, the model – not the game – gets brought into question. What else E-Day’s early adopters have played (including this month so far) Looking at E-Day‘s players on Xbox, most have played the franchise before (86% have played Gears 5, 76% Gears 4), and every game on the crossover list is either a shooter or a title from an Xbox-owned studio (though Game Pass is inflating those numbers, of course, more on that later): As for what else Xbox’s E-Day players have played this month, the top three are Fortnite (16%), Roblox (7%), and Call of Duty (6%). Another 5% played Minecraft Dungeons II, which is also on Game Pass and launched a couple of days before Gears‘ advance-access date. Many Game Pass players are happy to check out most big new additions. Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe Over on Steam, the top crossover games are also mostly shooters (slightly more PC-coded ones), including Space Marine 2, which was itself heavily inspired by Gears: Looking at what E-Day‘s Steam players are into this month shows who they are – as subscriptions don’t skew the data. The top three are Wardogs (13%), Deadlock (12%), and CS2 (10%), so you’ve got the restless shooter crowd checking out the new hotness. A little further down are Helldivers 2 and Space Marine 2, your co-op PVE shooter players who’ll feel right at home in Horde mode. Game Pass is skewing the playtime distribution on Xbox Looking at the playtime distribution in our platform, E-Day players on Steam are – relatively speaking – playing for longer: 54% of E-Day players on Xbox have played for five hours or less (versus 32% on Steam) 19% of Xbox players played for over 15 hours (versus 33% on Steam) 14% of Xbox players played for over 20 hours (22% on Steam) The absolute number of people playing for over 15, 20, and 50 hours is, of course, bigger on Xbox, thanks to the sheer volume of folks who came in through Game Pass (upgraders included). None of that is cause for alarm. Game Pass is the reason Xbox playtime skews lower, as when a game is free to try, people try it and bounce without putting in even an hour (17% under an hour on Xbox versus 6% on Steam). Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe The subscription brings in tourists alongside the committed, dragging down the average even when the game is excellent (but also perhaps winning over the uninitiated). It’s standard across every subscription-included title, on PS Plus too. Forza Horizon 6, for instance, had 11% of its Xbox players bounce under an hour, versus just 2% on Steam. So, Xbox’s crossroads So there we have it. Gears of War: E-Day is an incredible game whose revenues have been stifled by subscription inclusion and exclusivity. It’s the best-reviewed entry in the series in fifteen-odd years, but it still turned into one of the year’s softer flagship launches, not because players didn’t want it, but because Xbox’s own storefront gave its most willing buyers a reason not to pay. Which leaves Xbox at a crossroads. Will it keep making Gears games when the financial returns are this thin and the margins this low? And if it does, does the next one arrive off Game Pass at day one – the way CoD now does, or even on PlayStation? I think it should. Alright, back to E-Day for me! The last word Reply to this email – or reach out here – if you have any feedback for the newsletter – or want to request a game for us to cover. [Alinea Analytics boasts the most accurate PC and console estimates in the business. Game makers use our platform to understand their audience, keep an eye on the competition, monitor sales trends, and spot new opportunities. We equip game studios and financial institutions with accurate data and the confidence to make smarter, data-driven decisions. Want to talk about all things games market data? We’d love to chat!]
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