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Commentary: Pennsylvania's GOP members of Congress are failing us on measles.
Tragically, more than 1,000 people in Pennsylvania have been infected with measles in 2026, now associated with 198 hospitalizations and five deaths. In neighboring New York, Gov. Kathy Hochul just declared a statewide health emergency as cases surge in rural counties. Yet of Pennsylvania’s 1,078 cases in 41 counties (as of last Thursday), less than […]
Leicester CFO and Sporting Director Talk in Rare Interviews and Admit they Need ‘to Be More Open’
Leicester City's start to life in League One has fallen far below expectations. After a defeat to Peterborough United, they fell to 17th place, having won just two games. Plenty of the frustration over the last few years has been directed towards Chief Football Officer Jon Rudkin. He doesn't normally do interviews, but both he …
Nobel memorial prize in economics to be awarded in Stockholm
The Nobel memorial prize in economics is the last to be announced this year. The Royal Swedish Academy of Sciences will announce the winners Monday in Stockholm. Three researchers who
Who slept best last night: Max Verstappen
Two in a row for the four-time world champion. Bring on 2027...
Packers vs. Cowboys odds: Opening lines for Week 6 matchup
The two teams scored 80 points in last year’s meeting and are expected to have a high-scoring game again.
Luka Doncic Reveals How He Let Down Lakers Last Season
The Los Angeles Lakers have title contention hopes behind the leadership of Luka Doncic. A polarizing offseason led to many pundits having strong opinions about the Lakers and how they fit into NBA Championship rankings. Doncic has strong confidence in this season’s team, but he also recently expressed regret over how last season ended. A blunt […] The post Luka Doncic Reveals How He Let Down Lakers Last Season appeared first on HEAVY.
Federal Judge Bars Trump Administration From Airing Publicly Funded Ads
A group of liberal organizations sued last week over the ads that praised the administration.
Republicans falsely claim Talarico was in mental hospital
Republican apologists rushed to claim Texas Democratic Senate candidate James Talarico lied by saying he was off the campaign trail last week due to the flu. He was instead, they insisted,...
Knicks’ First Preseason Games Have 3 Clear Winners
The New York Knicks are back on the court, and with opening night less than two weeks away, the preseason is already giving fans a few reasons to feel good about what's ahead. Knicks' First Preseason Games Have 3 Clear Winners That Stand Out The Knicks are 0-2, but that isn't exactly cause for concern. …
Revealed: Ripper Bolgrot and Fungus take to the gridiron
Two classic Star Players updated in plastic? Praise Nuffle!
Multiple Names On Lions’ Week 5 Inactive List
It’s going to be a critical matchup for the Detroit Lions on Sunday afternoon, as they visit the Arizona Cardinals with their sights set on improving their record to 3-2 after dropping last week’s contest to the Carolina Panthers.The Lions remain without several key players, who are injured and unavailable, including the likes of Brian […] The post Multiple Names On Lions’ Week 5 Inactive List appeared first on HEAVY.
Raptors Preseason Game 2: Everything Toronto Fixed Against the Clippers
Toronto answered a sloppy opener in Quebec City with a 114-106 win over the Los Angeles Clippers at Rogers Arena in Vancouver on Saturday night. It was the first win of the Raptors preseason, and the box score shows real changes from the 129-105 loss to Miami a week earlier. Kawhi Leonard sat out again …
Brooklyn Store Says Kelly Clarkson Wanted To Buy Something That Wasn't For Sale
Kelly Clarkson blasted the retail shop on X, saying the employees looked at her like she couldn’t afford the pieces.
Nets Allowed 3rd-Fewest Points in Paint Last Season
Nic Claxton’s departure leaves Brooklyn’s elite interior defense in flux as Jordi Fernández pivots to a high-pressure, turnover-heavy scheme to compensate for a lack of traditional rim protection.
SIU’s 2026 Earth Science Week events focus on critical minerals, public invited
CARBONDALE — Southern Illinois University Carbondale researchers are observing Earth Science Week by exploring some of today’s most important environmental and Earth science challenges — from plastic pollution and soil
Michael Page Reacts to Signing With Misfits Boxing
Former UFC middleweight fighter Michael Page shared his reaction to signing with Misfits Boxing, his next home in combat sports.The long-time MMA fighter, who was released by the UFC last month after a decision win over Nursulton Ruziboev that was panned by MMA fans as a boring fight, had been fielding offers from several combat […] The post Michael Page Reacts to Signing With Misfits Boxing appeared first on HEAVY.
3 Takeaways From Detroit Pistons Preseason Loss To Washington Wizards
After last night’s overtime loss on the road, the Detroit Pistons fell to 1-1 in the preseason
BiomEdit receives conditional licensure for first commercial product
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World Food Championship returns this week
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Sophie Cunningham Fires Back at Indiana Fever Exit Suggestion
Last week, the Indiana Fever were urged to move on from Sophie Cunningham, who is a free agent this coming offseason.The Athletic’s Candace Buckner argued that Cunningham has turned into a distraction for the Fever and encouraged the franchise to part ways with her.“This was the season when the Fever and even the whole Caitlin […] The post Sophie Cunningham Fires Back at Indiana Fever Exit Suggestion appeared first on HEAVY.
The Brutal Truth About the Chicago White Sox’s ALDS Elimination
The Chicago White Sox 2026 season ended in a heartbreaking loss to the Cleveland Guardians in a winner-take-all Game 5 at Progressive Field on Saturday night. The South Siders became the first franchise since 2017 to lose a Division Series despite leading 2-0. This leaves a bad taste in the mouths of Chicago fans as …
Eddie Olczyk returns to Chicago Blackhawks as studio analyst
After spending the last several seasons as the Seattle Kraken game analyst, veteran hockey broadcaster Eddie Olczyk is returning home to Chicago. The Chicago native who had multiple stints with the Blackhawks during his playing career will join Chicago Sports Network (CHSN) as a studio analyst for select games this season, according to a report…
Mammoth Solar projects begin commercial operation in northwest Indiana
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Sen. Megan Dahle visits 3 Plumas hospitals
The Office of Sen. Megan Dahle reports Dahle and her team visited three Plumas County hospitals last week, during her trip to meet with community leaders
Hurricanes @ Flyers: Preview and Game Thread
The Carolina Hurricanes bring their 4-1-1 record, which puts them in first place in the Metropolitan Division, to Philadelphia, (0-4-2) where the Flyers have yet to win a game this season. They are currently last in the division. It is funny how quickly things can change in the NHL. Last season, coach Rick Tocchet was […]
Milwaukee Brewers announce 2026 NLCS roster vs Los Angeles Dodgers
The Milwaukee Brewers have enjoyed several well-deserved days off after clinching a berth in the National League Championship Series by defeating the San Diego Padres 3-1 in their best-of-five series. Like last year, they will face the Los Angeles Dodgers for the chance to earn their first World Series appearance since 1982, and their first [...]
South Texas Health System (@stxhealthsystem)
0 likes, 1 comments - stxhealthsystem on October 11, 2026: "Lead the Future of Healthcare with STHS: South Texas Health System, the Rio Grande Valley’s largest integrated healthcare network, is seeking experienced, driven healthcare professionals who are passionate about delivering quality, compassionate care to join our leadership team. Current leadership opportunities include: • Assistant Chief Nursing Officer (STHS Edinburg/Cornerstone) • System Market Director – Freestanding Emergency Department (STHS) • Director of Nursing, ICU (STHS Heart) • Director of Nursing, ER (STHS McAllen) At STHS, our leaders help shape the future of healthcare by advancing clinical excellence, enhancing operational effectiveness and empowering care teams to achieve their fullest potential. Through their commitment to safety, quality and patient-centered care, they make a lasting impact on the health and well-being of the communities we serve. If you're ready to lead with purpose, inspire excellence and make a meaningful difference, explore these opportunities and take the next step in your career with an organization that values leadership, service and innovation. For details and to apply, visit the link in our bio.".
Fire in Norton Closes Business just days after opening
A fire took place in Norton Mass. last night.
UNC in the Mix for 3-Five Star Recruits
The 2026-27 college basketball season is less than a month from getting underway. While college programs are looking forward to getting on the court for real, coaching staffs are looking to add for the future. Here is a look at the latest recruiting news. UNC in the Mix for 3 Five-Star Recruits After getting off …
Disappointing LSU Loss to Kentucky Reiterates Points of Emphasis
The Tigers entered Lexington in prime position for the SEC race, but the LSU loss to Kentucky was a sobering reminder of what it takes to win on the road in the SEC. Both sides of the ball for LSU appeared to be among the nation’s top tier of teams going into the game. But …
The Good and Bad News After 3 Straight Losses
Even for Mountaineer fans, the last 3 games have been a tough watch
What Wake Forest Said After the NC State Win
Wake Forest got one of those wins Saturday that will get notated through the remaining weeks of the season as an important win. Coaches will tell you they are all important. Everyone else will acknowledge that there are some games that stand out on the schedule more than others. North Carolina State had beaten Wake …
Elanco, Purdue planning research institute at One Health Innovation District
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Pat Fitzgerald Blasts Officiating After Michigan State’s Heartbreaking Loss
Pat Fitzgerald unloaded on officials after Michigan State's controversial onside-kick penalty against Illinois, calling the sequence one of the most confusing he'd seen.
KINGPIN Says a Connector Dispute With NVIDIA Derailed EVGA's Last Flagship Card
Vince "KINGPIN" Lucido has blamed NVIDIA for the troubled launch of the EVGA GeForce RTX 3090 Ti KINGPIN, the last graphics card to carry his name. In the first video on his new Overclocking Kingpin YouTube channel, the overclocker said he wanted the card to have two 12VHPWR power connectors,...
Apple A20 outclasses Android rivals in our review: iPhone's lead is impressive
New iPhone 18 Pro reviewed! Our review shows what the flagship can do: a 2nm A20 Pro processor, 12 GB of RAM and a 6.3" ProMotion OLED display. Find out all about the camera upgrade (48 MP with a variable aperture), the long-lasting 4,056 mAh battery and faster 45-watt charging
FULL SHOW: Inside INdiana Business 10/11/26
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11 Players Withdraw From WTA Wuhan Open
As the Asian swing continues the final stretch of the season prior to the WTA Finals, a significant number of withdrawals have affected the Wuhan Open just days before the tournament starts. Which Players Withdrew from the WTA Wuhan Open? Elena Rybakina is among the most surprising withdrawals from the tournament. Weeks after becoming World …
Bills' Josh Allen offers challenge for Rams' defensive progress on Monday night
Allen accounted for 342 yards passing and 82 yards rushing without a turnover in his memorable last visit to SoFi Stadium.
Bills' Josh Allen offers challenge for Rams' defensive progress on Monday night
Allen accounted for 342 yards passing and 82 yards rushing without a turnover in his memorable last visit to SoFi Stadium.
Retail holiday hiring shaping up to be worse than last year
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October 11th Injury Report For Houston Rockets vs Dallas Mavericks
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Leclerc Points at Ferrari: “We Have Lost Pure Performance”
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Franciscan Health, Diocese of Gary partner for Respect Life celebration
DYER, Ind. – More than 600 Catholic school students from across Northwest Indiana gathered at Franciscan Health Dyer last week for the 33rd annual Respect Life Celebration. The event, co-hosted by Franciscan Health and the Diocese of Gary during Respect Life Month, aims to celebrate life at all stages with the goal of drawing attention to the lives lost to abortion. The theme for this year’s Respect Life Month is “Mary, Mother of Life.” The Most Rev. Bishop Robert J. McClory of the Diocese of Gary presided over the service. Bishop McClory used the analogy of pumpkin farming
Israel's hottest degrees: medicine leads demand as AI expands, computer science declines
Some 350,900 students are expected at 57 institutions, a 2.1% increase; around 70,000 served in the military reserves last year, while women account for 58.6% of enrollment and 61% finish bachelor's degrees on time, versus 43% across the OECD
Grades for Cardinals Starting Pitchers in 2026
As a unit, the St. Louis Cardinals’ starters posted mediocre-to-slightly-below-average full-season stats in 2026. They finished 20th in ERA (4.27), third in HR/9 (0.99), 14th in FIP (4.09), and 26th in batting average against (.250). But there was more good than bad to take away, as several of St. Louis’ young starters took steps in …
Tuipulotu is called in after Capstick ruled out
EXETER have signed No.8 Carwyn Tuipulotu for the rest of the season. The 25-year-old, who has represented Wales at Under-20 level, played in France last season for Pau and was a free agent. He has most recently been training with Dragons having previously played for Scarlets, and had a spell with Saracens in 2025. “After […] The post Tuipulotu is called in after Capstick ruled out appeared first on The Rugby Paper .
DOJ says it's investigating whether White House TV pool's coverage halt violated antitrust law
The U.S. Department of Justice is investigating whether the decision of the White House television press pool to halt coverage of President Donald Trump last month violated antitrust law.
DOJ says it's investigating whether White House TV pool's coverage halt violated antitrust law
The U.S. Department of Justice is investigating whether the decision of the White House television press pool to halt coverage of President Donald Trump last month violated antitrust law.
DOJ says it's investigating whether White House TV pool's coverage halt violated antitrust law
The U.S. Department of Justice is investigating whether the decision of the White House television press pool to halt coverage of President Donald Trump last month violated antitrust law.
Maple Leafs Get Telling Sergei Bobrovsky Reaction From William Nylander
As part of their monumental summer of change, the Toronto Maple Leafs brought in multiple new faces, including the likes of Nick Paul and Darren Raddysh from the divisional rival Tampa Bay Lightning, along with goaltender Sergei Bobrovsky, who had played the last seven years with the rival Florida Panthers. Of course, Bobrovsky had helped […] The post Maple Leafs Get Telling Sergei Bobrovsky Reaction From William Nylander appeared first on HEAVY.
Two former starters remain out for Purdue football vs Minnesota
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TST Best Bets: October 10, 2026
Two unbeaten SEC heavyweights meet in Tuscaloosa on Saturday night, as Georgia visits Alabama with both teams looking to take control of the conference race. After splitting their meetings last season, the Bulldogs and Crimson Tide have another chance to make an early statement in the national title chase.Meanwhile, USC heads to Happy Valley for Penn State’s White Out game. The Trojans are looking to build on last week’s comeback win over Washington, while the Nittany Lions need a response after
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10-man Tottenham strike back to hold Man Utd
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Rayo Plastic Balls Protest Forces La Liga Match Suspension
Rayo Vallecano’s long-awaited return to their Vallecas stadium ended in chaos on Saturday. The La Liga match against Athletic Club was suspended after local fans repeatedly interrupted play by throwing hundreds of small plastic balls and paper airplanes onto the pitch, a coordinated protest against club president Raúl Martín Presa, in what should have been […] The post Rayo Plastic Balls Protest Forces La Liga Match Suspension appeared first on HEAVY.
Dire Estimated Gears of War: E-Day Sales Raise Queries About Last-Minute PS5 Cancellation
Predictions peg full-price sales at just 230k
Is Elevance Health (ELV) Undervalued After Its Recent Share Price Rally?
Elevance Health (ELV) has been on investors’ radar after a recent share price move, with the stock last closing at US$412.70. That shift now meets a business generating US$201.1b in annual revenue. Recent trading has been firm, with a 1-day share price return of 2.93% and a 7-day share price return of 6.80%. Elevance Health’s year-to-date share price return of 16.50% and 1-year total shareholder return of 19.16% point to momentum building despite a small 3-year total shareholder return...
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No Celtic deal for Bakayoko, and rightly so
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Red Wings Prospect Discusses His Lost Summer
Excitement quickly turned to agony for Detroit Red Wings prospect Eddie Genborg. When his Swedish season concluded early last spring, […]
Washington’s Physicality Gap Amplified in Iowa Loss
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From The Social Reckoning to Harriet Kemsley: your complete entertainment guide to the week ahead
Jeremy Strong plays Mark Zuckerberg in Aaron Sorkin’s sequel to The Social Network, and the Last One Laughing star reckons with divorce in her new standup tour
Zelda: Ocarina of Time Switch 2 pre-orders set Amazon record, dominating GTA 6
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How Long Does RAM Last In Your PC?
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Dodgers tap NLCS rotation order to replicate dominance over Brewers
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Deadly 2026 heat season shatters state records for heat-related emergency calls, fatalities
The annual Maryland heat season ended with record-breaking heat-related illnesses and deaths: The 61 fatalities shattered the 2012 record of 42 deaths, and 1,657 emergency calls topped last year's 1,634, the previous record. Health experts point to climate change.
Nets’ Wolf, Traoré Taking Sophomore Leaps in Preseason
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Elon Musk’s Ex-Wife Claims He Cut Daughter’s Health Insurance
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Netflix’s Summer of Bummer
(Welcome to the Entertainment Strategy Guy, a newsletter on the entertainment industry and business strategy. I write a weekly Streaming Ratings Report and a bi-weekly strategy column, along with occasional deep dives into other topics, like today’s article. Please subscribe.) Today, I’ve got a guest post from longtime friend of the newsletter, Brandon Katz. I’ve been trying to find time all summer to look at Netflix’s straight-to-streaming film slate, but between a pre-planned trip and Nielsen moving up their streaming data timeline, I’ve been swamped. So I reached out to Brandon, one of my favorite fellow analysts, to write about it. And I feel like he captured the tone and data focus of the newsletter perfectly. You can connect with Brandon on LinkedIn and Twitter. Enjoy! Don’t worry, folks. You’re in safe hands with me. To ease any anxieties about an interloper in ESG’s domain, I’ll start by stealing one of his best framing devices: headlines. Box office flops are covered in the same way the Teenage Mutant Ninja Turtles eye pizza: with cartoonish insatiability. I would know. I’m a former reporter who wrote nearly identical headlines: Yet, intentionally or not, streaming misses get treated with kids gloves, filtered through a rosy lens: In the last six years, U.S. streaming viewership has become nearly as transparent as the box office, but the data often arrives weeks later, in a number of less intuitive metrics, and with nary an official budget to be found. This plays into the Wall Street-whispering narratives major streamers have been cultivating for years. They get a pass in a way that theatrical studios simply don’t. Subscribe Netflix’s Summer Slate Not a single Netflix original film released between May and August this year opened above 20 million U.S. TV hours, per Nielsen. That benchmark usually serves as the EntStrategyGuy’s floor for a streaming hit on Netflix. None of these films enjoyed a hit-cementing single week of 20-plus million hours during their runs. Netflix’s two best films were true crime docs, Maternal Instinct (16.5 million hours) and The Crash (19.7 million), the best overall week for a film this summer. Great for most other streamers, but not necessarily what we’re used to seeing from Netflix. For an overly-dramatic comparison, Happy Gilmore 2 opened last summer to around 47 million hours (celebrity cameos, baby!). Zooming out, the picture looks even worse. In 2026, Netflix’s five biggest scripted summer films posted the lowest average (28.6 million hours) and median (28.8 million hours) eight-week viewership totals of the past four years. Now, it’s unrealistic and unfair to expect Netflix to deliver a _KPop Demon Hunters-_sized hit every year. But it’s also not ideal to see the size of their hits shrinking over the last few summers. Let’s quickly run through some of the notable summer misses. Jennifer Lopez and Brett Goldstein’s perfectly fine romcom, Office Romance, fell off the charts after 20 million hours in its first two weeks. Top films usually last for four-plus weeks. Starry titles ideally don’t decay that fast either. Homegrown star Millie Bobby Brown couldn’t prevent the snappy Enola Holmes franchise from diminishing returns. At 14.3 million U.S. hours, the third film posted roughly half of what the first two films did in their first two weeks. What’s on Netflix calculated that per-day global views were down nearly 60% from the second movie. The Whisper Man did okay with more than 36 million hours over its first four weeks. But I expected a little more juice from a film featuring Robert De Niro, Michelle Monaghan, and Adam Scott. Kevin Hart’s Ladies First collected just 11.2 million hours total across two weeks. That’s a big miss for one of Netflix’s go-to stars. Plopping into the same bucket are Sunny Sandler’s Don’t Say Good Luck (10.3 million in two weeks) and John Cena’s Little Brother (17.5 million). Meanwhile, English-language originals Color Book (June 19), In the Hand of Dante (June 24) and Heartstopper Forever (July 17) never sniffed Nielsen’s Top 10 at all, despite needing only 2 to 5 million hours to land in the top ten most weeks. (By my count, eleven English-language scripted original films released between May and August did chart). It’s only fair to mention that Swapped (1-May) posted nearly 42 million U.S. hours over five weeks (the longest Netflix original run this summer) and is currently their eighth most-watched English-language film ever worldwide. Remarkably Bright Creatures (37 million, 4 weeks) and Voicemails for Isabelle (27 million, 4 weeks) weren’t bombs either. Still, overall, I think it’s fair to say this was a quieter summer season than we’re used to seeing from the market-leader. You might not realize that given the language commonly used in public analysis. The Twist Despite the starkly black-and-white tone of the coverage, here’s the twist: when many box office bombs arrive on streaming, their viewership looks a whole lot like many of Netflix’s supposedly successful summer releases. Hmm, where have we heard that one before? Masters of the Universe topped out at $65 million stateside against a $170 million budget_._ I’ll admit, Skeletor ripping sleeveless curls as a gym bro and bodyslamming Adam’s co-workers was funny. But, much to the chagrin of my bank account, my laughter doesn’t launch franchises. Yet the He-Man reboot opened to 19.6 million hours (from a Wednesday five-day opening instead of just one weekend), on par with Hoppers on Disney+ (19.4 million). It put up nearly 47 million hours over its first six weeks, bigger than all of Netflix’s summer releases. Pretty darn healthy and likely to land among the 25 most-watched movies on streaming this year. Sticking with Amazon, The Sheep Detectives just barely broke even at the box office with $133 million worldwide (and only $66 million domestic). I never expected cloven-hooved, cud-chewing mammals to be able to bring me to tears. Yet that’s exactly how I found myself at the end of this surprisingly affecting movie (#NoShame). It was likely the unexpected quality in a family-friendly film that powered its streaming over-performance. Sheep Detectives delivered a solid run for Prime video netting 26.2 million hours! How about franchise IP? Star Wars: The Mandalorian & Grogu had the lowest opening ($81 million) and lowest-grossing Disney-era live-action Star Wars film ($178 million domestic). One day before release, its Heat score (19.8%)—audiences who list their interest as a 7/7—fell behind blockbusters Wicked (21%), Superman (23%), Fantastic Four: First Steps (23%), Michael (23%), Toy Story 5 (26%) and Avatar: Fire and Ash (27%), according to Greenlight Analytics. The urgent enthusiasm just wasn’t there. On streaming, Mando opened to weeks of 12.1 million, 6.1 million and 2.7 million hours (21 million total) over its first three frames. Not the numbers Lucasfilm was hoping for nor the numbers of a streaming hit. But they’re in the same vicinity as some Netflix summer releases with $345 million at the global box office to offset a smidgen of the pain. Final Thoughts So why oh why does this nuance gap exist? Four key reasons: Data Literacy: A “$100 million opening” just makes sense. After decades of box office reporting, even casual movie fans are well-versed in the benchmarks of hits and home runs. There’s an immediate shorthand. But “16.5 million” hours doesn’t land nearly as cleanly. Despite leaps of progress, the streaming ratings era is still in its infancy compared to theatrical. The EntStrategyGuy and I met thanks to a late 2010s group chat of data nerds hungry to find a shred of certainty in nebulous streaming performance. I’m not surprised to see “No. 1 on Netflix” still getting misconstrued out in the wild. Timing: By Friday morning, we have the box office’s Thursday night previews totaled, allowing us to better project the weekend’s expectations. From there, ticket sales are reported daily. By Sunday, the film’s fate is usually finalized, at least in terms of public perception. In streaming, Nielsen recently improved its delay to…two weeks. The medium isn’t forced to contend with instant gratification as harshly. Financials: Theatrical film budgets are a mere Google away. Profit and loss is calculated in the cold and unforgiving naked light of day for all to see. But finding the vast majority of streaming exclusive movie budgets requires the forensic investigation skills of a Criminal Minds detective. Also, it’s very difficult to calculate how much revenue/value a straight-to-streaming films provides a streamer. This is why there are so few stories about streaming original movies “losing X amount of money”. On top of that, marketing budgets are far greater for theatrical movies than streaming exclusive movies, which leads to earlier and better awareness. This then translates to a wider pool of potential interest. Narrative Control: Netflix is the only major streaming service to publish weekly first-hand viewership data and annual engagement reports. Naturally, some headlines borrow their first-hand framing**.** Other streamers benefit from their comparative lack of transparency. They may occasionally announce vague performance platitudes such as Apple TV’s Mayday becoming its “biggest film debut on the platform to date over its first 18 days,” and that it ranked No. 1 with left-handed viewers in its first weekend. (Fine, I made up that second one). But, for the most part, they keep first-hand viewership shrouded in mystery to avoid bad press. Especially for outlets that demand multiple articles per day from their writers, it’s an easy (and understandable) way for some reporters to hit their daily article quota by just repeating what the streamers have told them. TL:DR version: Streaming-exclusive movies are asked to do different things than theatrical movies, but that doesn’t mean they should escape judgment. Both still need to draw enough eyeballs to justify their cost within the proper performance contexts. The more cleanly we can inject a little nuance into streaming analysis, the better we’ll understand the audience and content trends that drive this industry. And that’s what all of this is really about: knowing what audiences actually want! Brandon Katz is the Director of Insights & Content Strategy at Greenlight Analytics where he focuses on evaluating the ever-fluid media landscape to unearth understanding, opportunity and value. Greenlight Analytics is the entertainment intelligence consulting company redefining how Hollywood finds, understands, and activates audiences. Prior to joining Greenlight Analytics, he served as the senior entertainment industry strategist at Parrot Analytics, and as a full-time entertainment industry reporter covering the Xs and Os of Hollywood, most notably with TheWrap and the Observer.
Trump says US to get diesel from Russia
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Five Bold Predictions For Ohio State Vs. Maryland
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Google rolling out Android 17 QPR2 Beta 7 for Pixel
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Wake Forest vs NC State Preview
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Bears can solidify contender status by landing 17.0 sack veteran
Chicago could use one last piece.
Kīlauea's swelling summit helps scientists forecast lava fountain eruptions
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Gears of War: E-Day sells 230K copies
Gears of War: E-Day has sold 230K copies since its advance-access launch on October 1 and full release on October 6. Steam accounts for 168K of those, with Xbox (console and PC) selling 62K. But there’s more to this story, as Xbox makes up the bulk of revenue. E-Day is the best-reviewed Gears game in nearly two decades (and the best one ever made, in my opinion). The Coalition has made a banger here (it’s currently in my top 10 of the year). Despite E-Day’s undeniable quality, this is a soft result. And it’s down to the business model, really. E-Day has made $37M so far, thanks to the Premium upgrade On Xbox, Game Pass is cannibalising much of the premium revenue. Our estimates show that 1.7M folks accessed E-Day via their subscription rather than a copy. But Xbox is having it both ways – or having it halfway, at least – via its Premium Edition Game Pass upgrade. Game Pass subscribers could pay $30 (or their local equivalent) for up to five days of early access starting October 1. Our estimates show that of the 1.7M who accessed E-Day through Game Pass, 722K paid for the upgrade. Between the review embargo lifting on October 1 and the full release, E-Day managed to shift another 250K early-access upgrades – no doubt helped by the campaign’s rave reviews. So despite selling far fewer copies on Steam, Xbox accounts for almost three-quarters of the revenue (roughly $26M of the $37M, versus about $11M on Steam). So “230K copies” undersells the paying audience. Including the 722K upgrades, nearly 950K people actually paid something for E-Day. The $30 upgrade is a halfstep from cannibalisation, but will Xbox go all the way? While E-Day is a sublime game, these are soft numbers for a flagship when Xbox badly needs revenue wins. E-Day sold 62K copies on Xbox against 722K Premium upgrades, so for every one copy sold on Xbox, nearly 12 Game Pass upgrades were sold. The $70 premium SKU is – functionally – dead on Xbox. Normally you can’t see what a Game Pass player would have paid, because the game’s just there in the subscription. But the $30 early-access upgrade estimate shows that 722K people demonstrated they’ll spend real money on this game. In a world without day-one Game Pass, many of these folks would have bought E-Day at $70. They paid $30 for five days early access to something they don’t own. Xbox is, in effect, charging its most valuable customers the least, based on a hangover from a tried-and-exhausted strategy from a previous administration. Those 722K willing-to-pay players generated about $21.7M via the upgrade. If three quarters of this group – mostly US and European audiences – bought E-Day outright, that’s nearly $40M. Of course, Game Pass does bring in meaningful recurring revenue, and E-Day is adding value for hundreds of thousands of subscribers. However, Game Pass is no longer growing, so Xbox is at a crossroads. Xbox is reportedly looking to do a Netflix and bolt on an ad-supported tier to pad it further. But that will just set a new floor, and leadership keeps telling us the priority now is revenue growth, which is subscriber-speak for ARPU. Xbox has already pulled Call of Duty from day-one Game Pass after day-one inclusion hammered its sales, with new CoD titles now arriving on the service around a year late. We know that some Microsoft executives believe the service devalues games outright, and rumours (which Microsoft has dismissed so far, to be fair) suggest that day-one releases could be taken off Game Pass. Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe When a game this well-reviewed does this softly on its home platform, the model – not the game – gets brought into question. What else E-Day’s early adopters have played (including this month so far) Looking at E-Day‘s players on Xbox, most have played the franchise before (86% have played Gears 5, 76% Gears 4), and every game on the crossover list is either a shooter or a title from an Xbox-owned studio (though Game Pass is inflating those numbers, of course, more on that later): As for what else Xbox’s E-Day players have played this month, the top three are Fortnite (16%), Roblox (7%), and Call of Duty (6%). Another 5% played Minecraft Dungeons II, which is also on Game Pass and launched a couple of days before Gears‘ advance-access date. Many Game Pass players are happy to check out most big new additions. Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe Over on Steam, the top crossover games are also mostly shooters (slightly more PC-coded ones), including Space Marine 2, which was itself heavily inspired by Gears: Looking at what E-Day‘s Steam players are into this month shows who they are – as subscriptions don’t skew the data. The top three are Wardogs (13%), Deadlock (12%), and CS2 (10%), so you’ve got the restless shooter crowd checking out the new hotness. A little further down are Helldivers 2 and Space Marine 2, your co-op PVE shooter players who’ll feel right at home in Horde mode. Game Pass is skewing the playtime distribution on Xbox Looking at the playtime distribution in our platform, E-Day players on Steam are – relatively speaking – playing for longer: 54% of E-Day players on Xbox have played for five hours or less (versus 32% on Steam) 19% of Xbox players played for over 15 hours (versus 33% on Steam) 14% of Xbox players played for over 20 hours (22% on Steam) The absolute number of people playing for over 15, 20, and 50 hours is, of course, bigger on Xbox, thanks to the sheer volume of folks who came in through Game Pass (upgraders included). None of that is cause for alarm. Game Pass is the reason Xbox playtime skews lower, as when a game is free to try, people try it and bounce without putting in even an hour (17% under an hour on Xbox versus 6% on Steam). Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe The subscription brings in tourists alongside the committed, dragging down the average even when the game is excellent (but also perhaps winning over the uninitiated). It’s standard across every subscription-included title, on PS Plus too. Forza Horizon 6, for instance, had 11% of its Xbox players bounce under an hour, versus just 2% on Steam. So, Xbox’s crossroads So there we have it. Gears of War: E-Day is an incredible game whose revenues have been stifled by subscription inclusion and exclusivity. It’s the best-reviewed entry in the series in fifteen-odd years, but it still turned into one of the year’s softer flagship launches, not because players didn’t want it, but because Xbox’s own storefront gave its most willing buyers a reason not to pay. Which leaves Xbox at a crossroads. Will it keep making Gears games when the financial returns are this thin and the margins this low? And if it does, does the next one arrive off Game Pass at day one – the way CoD now does, or even on PlayStation? I think it should. Alright, back to E-Day for me! The last word Reply to this email – or reach out here – if you have any feedback for the newsletter – or want to request a game for us to cover. [Alinea Analytics boasts the most accurate PC and console estimates in the business. Game makers use our platform to understand their audience, keep an eye on the competition, monitor sales trends, and spot new opportunities. We equip game studios and financial institutions with accurate data and the confidence to make smarter, data-driven decisions. Want to talk about all things games market data? We’d love to chat!]
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