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Results for " Smart " 13,552 found 🔀 AI-powered Shuffle

Winning teams bring business boost to Seattle’s Pioneer Square

Seattle business owners near the city’s sports stadiums are expecting a significant economic boost as the Mariners season begins and the region prepares for the upcoming World Cup.

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Mar 26 • 5:40 PM EDT • Business • kiro7.com
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HOMETOWN ENTERTAINMENT: Lots of events across southwest and central Virginia this weekend

Grandin Chillage returns Friday to Roanoke with live music and food, along with the long tradition of the MDA Car Show in Salem

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Mar 26 • 5:30 PM EDT • Entertainment • wdbj7.com
ECU Health patients with UnitedHealthcare worried amid contract negotiations

Multiple ECU Health patients with UnitedHealthcare said they’re receiving messages indicating the two sides are in negotiations, and ECU Health may become out of network for United patients.

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Mar 26 • 5:20 PM EDT • Health • witn.com
LPD: Several businesses added to list of places people may have been recorded illegally

These locations include Kohl’s, TJ Maxx, Target, Plato’s Closet, Mission Thrift, Millie’s Café, and The Muse Coffee Company.

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Mar 26 • 4:41 PM EDT • Business • wdbj7.com
Broadcasters navigate scale, complexity of 2026 World Cup

The 2026 FIFA World Cup is poised to be the most expansive and logistically complex broadcast operation the sport has ever seen, as media companies prepare to cover a record number of matches across three host countries while tailoring coverage for a wide range of audiences.

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Mar 26 • 4:26 PM EDT • Sports • sportsbusinessjournal.com
3 shot in Central Business District Thursday afternoon, police say

NEW ORLEANS (WVUE) - Three people were shot in the 1400 block of Tulane Avenue in the Central Business District, and police detained one person on the scene, according to police.

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Mar 26 • 4:08 PM EDT • Business • fox8live.com
Rincon Spring Fair brings 10 days of rides, food and entertainment

The Rincon Spring Fair is back for its 9th year, bringing rides, food, and live entertainment to the community April 3–12.

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Mar 26 • 3:57 PM EDT • Entertainment • wtoc.com
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Iran bans sports teams from travelling to countries it deems 'hostile'

Iran has banned national and club sports ​teams from travelling to ‌countries it considers hostile until further notice, Iranian ​media reported on Thursday ​citing the Sports Ministry, ⁠which said the move ​was due to concerns ​over the safety of Iranian athletes.

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Mar 26 • 3:54 PM EDT • Sports • reuters.com
New COVID-19 variant, ‘Cicada,’ spreading in US, health officials say

Health officials are closely watching a new COVID variant after a rise in cases.

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Mar 26 • 3:08 PM EDT • Health • wmtv15news.com
New COVID-19 variant, ‘Cicada,’ spreading in US, health officials say

Health officials are closely watching a new COVID variant after a rise in cases.

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Mar 26 • 3:08 PM EDT • Health • kold.com
New COVID-19 variant, ‘Cicada,’ spreading in US, health officials say

Health officials are closely watching a new COVID variant after a rise in cases.

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Mar 26 • 3:08 PM EDT • Health • alaskasnewssource.com
New COVID-19 variant, ‘Cicada,’ spreading in US, health officials say

Health officials are closely watching a new COVID variant after a rise in cases.

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Mar 26 • 3:08 PM EDT • Health • wtap.com
New COVID-19 variant, ‘Cicada,’ spreading in US, health officials say

Health officials are closely watching a new COVID variant after a rise in cases.

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Mar 26 • 3:08 PM EDT • Health • wcax.com
New COVID-19 variant, ‘Cicada,’ spreading in US, health officials say

Health officials are closely watching a new COVID variant after a rise in cases.

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Mar 26 • 3:08 PM EDT • Health • wkyt.com
New COVID-19 variant, ‘Cicada,’ spreading in US, health officials say

Health officials are closely watching a new COVID variant after a rise in cases.

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Mar 26 • 3:08 PM EDT • Health • firstalert4.com
Exclusive: Occidental's Hollub, US oil's most powerful woman, prepares to hand over reins, sources say

Vicki Hollub is preparing to retire as chief executive of Occidental Petroleum , after her decade-long stewardship of the U.S. oil and gas ​company that made her one of the most powerful women in a male-dominated industry, sources familiar with the matter told Reuters.

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Mar 26 • 2:39 PM EDT • Business • reuters.com
Why we're seeing coyotes in suburban North Texas

Coyotes have expanded their range across the U.S. and now thrive in cities like Dallas, where food, shelter and human habits shape their behavior.

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Mar 26 • 2:31 PM EDT • Science • dallasnews.com
Woman arrested after investigation at Dallas massage business

A woman was arrested Wednesday after an investigation into alleged criminal activity at a massage business in Dallas, authorities said.

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Mar 26 • 1:55 PM EDT • Business • kptv.com
One Roof Sports & Entertainment ready to make NBA Seattle bid after league vote

The wait remains to see if other groups will get involved in the pursuit of an NBA franchise in Seattle, but the only organization to express its intent so far is ready for whatever the next steps call for.

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Mar 26 • 11:19 AM EDT • Entertainment • sportsbusinessjournal.com
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Opinion: Business resilience requires smart connectivity

Enterprise leaders operate in an increasingly complex digital environment with the scale and sophistication of new threats looming large, making cyber resilience a prerequisite of doing business. | Understanding how connected technologies are evolving and what this means for security, performance and resilience is critical for businesses.

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Mar 26 • 11:00 AM EDT • Business • fiercewireless.com
UNCW to host free STEM expo focused on marine science

The UNCW STEM Expo will feature hands-on activities focused on North Carolina’s coast and marine environments.

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Mar 26 • 9:51 AM EDT • Science • wect.com
Jackson County executive to make ‘significant announcement’ on future of Truman Sports Complex

Since the early 1970s, the Truman Sports Complex has hosted Kauffman Stadium (home of the Royals) and Arrowhead Stadium (home of the Chiefs).

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Mar 26 • 9:21 AM EDT • Sports • kctv5.com
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Ahead of Atlanta visit, Cory Booker casts Georgia as key political battleground

U.S. Sen. Cory Booker heads to Atlanta on Friday to appear alongside U.S. Sen. Raphael Warnock at the First Baptist Church of Decatur.

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Mar 26 • 8:51 AM EDT • Politics • ajc.com
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This cow uses tools like a primate—and scientists are stunned

A cow named Veronika has stunned scientists by using tools in a flexible and purposeful way. She chooses different ends of a brush depending on the part of her body and adjusts her movements accordingly. This level of tool use is incredibly rare and was previously seen mainly in primates. The finding hints that cows may be much smarter than we assume.

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Mar 26 • 8:00 AM EDT • Science • sciencedaily.com
Sports Daily: Opening Day is here

-​It’s Opening Day for much of the MLB, and we will preview the season.

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Mar 26 • 7:58 AM EDT • Sports • kwch.com
CPAC convention underway in Grapevine

The Conservative Political Action Conference convention is underway in Grapevine as grassroots activists across the world discuss policy ideas. Participants...

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Mar 26 • 7:00 AM EDT • Politics • dallasnews.com
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Thursday sports: lacrosse season underway

Watertow and Canton scrimmaged as they prepare for their openers.

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Mar 26 • 6:58 AM EDT • Sports • wwnytv.com
Meet Ran II: After Losing A Sub Under The “Doomsday Glacier,” Scientists Have A Smarter Successor

Ran is dead, long live Ran II.

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Mar 26 • 6:19 AM EDT • Science • iflscience.com
An Indiana town shows two sides of Trump's factory "boom"

In industrial communities like South Bend, government policies are lifting some sectors while clouding the outlook for others, leaving many manufacturers navigating a patchwork of incentives, tariffs and shifting signals from Washington.

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Mar 26 • 6:05 AM EDT • Business • reuters.com
Health and Wellness Expo kicks off Charleston’s Cooper River Bridge Run weekend

The countdown is on for one of Charleston’s largest annual traditions as the Cooper River Bridge Run returns this Saturday, bringing tens of thousands of runners, as well as the crowds that follow, to the Lowcountry.

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Mar 26 • 4:55 AM EDT • Health • live5news.com
Hair care brand Olaplex to be acquired by Germany's Henkel for $1.4 billion

Hair ​care brand ‌Olaplex Holdings ​on ​Thursday said ⁠it ​entered into ​a definitive agreement ​to ​be acquired ‌by ⁠Germany consumer goods ​maker ​Henkel ⁠for $1.4 billion.

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Mar 26 • 3:41 AM EDT • Business • reuters.com
Dan Patrick’s meanness to Taylor Rehmet is exhausting politics

Do elections even matter in Texas politics now?

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Mar 26 • 2:00 AM EDT • Politics • dallasnews.com
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Gilbert Latin restaurant, Chandler bowling alley cited by health inspectors

A popular Latin restaurant in Gilbert and other East Valley spots were cited by health inspectors in this week's Dirty Dining report.

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Mar 26 • 1:43 AM EDT • Health • azfamily.com
National Australia Bank to cut 170 jobs amid offshore expansion

Australia's Finance Sector Union said on Thursday that National Australia Bank is proposing cutting about 170 jobs across the country ​as part of a restructuring of its business division, which ‌will also create new roles offshore.

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Mar 26 • 1:38 AM EDT • Business • reuters.com
ND Sports Scores for the week of March 23

Sports scores for the ND high school and college teams for the week of 3/23/2026

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Mar 26 • 12:29 AM EDT • Sports • kfyrtv.com
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Revolut to base 40% of its global workforce in India by 2026

European fintech firm Revolut plans to have around 40% of its global workforce based in India by the end of 2026 as ​it expands its India global capability centre.

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Mar 26 • 12:16 AM EDT • Business • reuters.com
New ‘Prehistoric Wisconsin’ exhibit features items from the former Weis Earth Science Museum

The exhibit is located at the History Museum at the Castle in Appleton.

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Mar 25 • 11:16 PM EDT • Science • wbay.com
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Palmetto Sports & Entertainment and Greenville Drive expand partnership

Viewers will be able to watch Drive home games on Palmetto Sports & Entertainment, from the opening weekend through the end of the season.

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Mar 25 • 10:25 PM EDT • Entertainment • foxcarolina.com
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Palmetto Sports & Entertainment and Greenville Drive expand partnership

Viewers will be able to watch Drive home games on Palmetto Sports & Entertainment.

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Mar 25 • 10:00 PM EDT • Entertainment • foxcarolina.com
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Palmetto Sports & Entertainment and Greenville Drive expand partnership

Viewers will be able to watch Drive home games on Palmetto Sports & Entertainment.

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Mar 25 • 10:00 PM EDT • Sports • foxcarolina.com
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Business owner shares concerns about Cargill’s intentions to close local facility

The facility has been in operation since 2011.

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Mar 25 • 9:52 PM EDT • Business • whio.com
US oil prices rise as investors assess Middle East de-escalation

U.S. oil prices rose in early trade on Thursday, recovering some of the ​previous day's losses as investors assessed prospects ‌for de-escalation in the Middle East and Iran reviewed a U.S. proposal to end the war, which has ​disrupted energy flows from the Gulf.

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Mar 25 • 6:42 PM EDT • Business • reuters.com
Patrons celebrates Science Central’s planetarium grand opening

Science Central celebrated the grand opening of its planetarium on Wednesday: a project years in the making.

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Mar 25 • 6:15 PM EDT • Science • 21alivenews.com
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Anker Smart Display 45W USB-C Foldable Charger Drops 30%, Small in Size and Smaller in Price

It's 47% smaller than most chargers, but doesn't compromise on performance.

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Mar 25 • 5:33 PM EDT • Technology • gizmodo.com
The Institute for Underground Science at SURF Announces 2026 Davis-Bahcall Scholars

The Institute for Underground Science at Sanford Underground Research Facility (SURF) has announced the selected the 2026 cohort of Davis-Bahcall Scholars.

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Mar 25 • 5:00 PM EDT • Science • kotatv.com
Dallas Mavericks beef up staff as arena plans progress

Mavericks CEO Rick Welts has said the team prefers to have an arena and entertainment district site selected by July 1.

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Mar 25 • 4:49 PM EDT • Entertainment • dallasnews.com
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Prairie chickens, tourism business booming at Buffalo County farm

A husband and wife west of Kearney have turned their family farm into a birding business, offering visitors a close look at prairie chickens on their mating grounds.

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Mar 25 • 4:30 PM EDT • Business • 1011now.com
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Randolph College to host Science Festival, in celebration of all things Science

What started as a kids festival has grown into a very popular week-long event.

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Mar 25 • 3:00 PM EDT • Science • wdbj7.com
Greenville women’s health clinic closing after nearly 40 years

Physicians East announced that Greenville Women’s Care, located on Stantonsburg Road, will close on June 1, 2026.

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Mar 25 • 2:17 PM EDT • Health • witn.com
Startups juice carbon removal with power generation

The era of relying on carbon removal revenue alone is over.

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Mar 25 • 1:45 PM EDT • Business • axios.com
High-Signal Publisher
Keeping your kids in the game: Preventing sports injuries

For kids, playing sports isn’t just fun; it builds teamwork, confidence, and skills, but as any parent knows, injuries can happen.

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Mar 25 • 11:50 AM EDT • Sports • wafb.com
New records in Trump documents case raise concerns over business conflict, US lawmaker says

Newly released records in the now-dismissed classified documents case against U.S. President Donald Trump raise fresh concerns over national security risks and potential private business motivations, the top ​Democrat on the House Judiciary Committee said.

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Mar 25 • 11:37 AM EDT • Business • reuters.com
Science Central’s planetarium opens Wednesday

Get ready to gaze up at the night sky inside 21Country’s only public planetarium. Science Central opened its highly anticipated project Wednesday.

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Mar 25 • 11:30 AM EDT • Science • 21alivenews.com
Exclusive: Plaid buys media company This Week in Fintech

It's first media buy comes as Plaid seeks to extend customer relationships.

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Mar 25 • 10:30 AM EDT • Business • axios.com
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Shop the 34 best deals on earbuds, chargers and smart lights for spring Prime Day

Amazon’s Big Spring Sale is officially live. I used my decade of experience covering deals and the latest electronics to find my favorite tech discounts.

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Mar 25 • 10:29 AM EDT • Technology • cnn.com
Trump to name Zuckerberg, Ellison, Huang to tech panel, WSJ reports

U.S. President ​Donald Trump ‌plans to appoint Meta ​Platforms ​CEO Mark Zuckerberg, Oracle ⁠Executive ​Chairman Larry ​Ellison and Nvidia CEO Jensen ​Huang ​to a panel ‌that ⁠weighs in on AI ​policy ​and ⁠other issues, WSJ ​reported ​on ⁠Wednesday

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Mar 25 • 9:12 AM EDT • Science • reuters.com
Sports Daily: Shockers’ season ends in heartbreaker

The Shockers lose a heartbreaker after an historic in-game comeback.

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Mar 25 • 7:58 AM EDT • Sports • kwch.com
Health Rounds: Fake X-rays created by AI fool radiologists and even AI itself

Fake X-ray images created by artificial intelligence to resemble true results from human patients can fool not only experienced radiologists but also the AI tools themselves, according to a study ​that illustrates the potential for manipulation by bad actors.

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Mar 25 • 7:23 AM EDT • Health • reuters.com
Obelisk Infotech Launches AI-Driven SEO Automation to Help Businesses Scale Digital Growth

PUNJAB, INDIA / ACCESS Newswire / March 25, 2026 / As more businesses move online and competition across digital channels continues to grow, the need for smarter and more scalable marketing strategies has become increasingly important. Obelisk Infotech, ...

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Mar 25 • 7:19 AM EDT • Business • finance.yahoo.com
UM Health-Sparrow honored for organ, tissue donation impact

University of Michigan Health-Sparrow will receive an award Wednesday for its efforts in giving patients a second chance at life through organ and tissue donation.

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Mar 25 • 7:11 AM EDT • Health • foxcarolina.com
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How this Indiana teacher makes her AP personal finance class click for students

With over two decades of teaching under her belt, Kristin Lidstrom is piloting the AP class for Fishers students. “By the time students are making real financial decisions, they should already feel confident navigating them, not encountering the concepts for the first time,” she said.

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Mar 25 • 7:00 AM EDT • Business • chalkbeat.org
Morning Bid: Fifteen points to ponder

What matters in U.S. and global markets today

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Mar 25 • 6:43 AM EDT • Business • reuters.com
SBJ’s Business of Soccer has stacked lineup

MLS Commissioner Don Garber, FIFA VP and Concacaf President Victor Montagliani and U.S. Soccer President Cindy Parlow Cone will kick off SBJ’s Business of Soccer today at Mercedes-Benz Stadium in Atlanta.

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Mar 25 • 6:17 AM EDT • Business • sportsbusinessjournal.com
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Italy's growth outlook darkens due to Iran conflict, business lobby says

Italy's economy will grow by 0.5% this year, the country's main business lobby Confindustria forecast on Wednesday, cutting its ​previous 0.7% estimate made in October and warning of ‌strong downside risks if the conflict in Iran drags on.

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Mar 25 • 6:11 AM EDT • Business • reuters.com
Marion firefighters spend several hours at scene of overnight business fire

Fire breaks out at a business in Marion.

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Mar 25 • 5:54 AM EDT • Business • kcrg.com
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Trump health vacancies offer chances to change course

The White House wants to break from the drama that characterized much of the past year.

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Mar 25 • 5:30 AM EDT • Health • axios.com
High-Signal Publisher
German business sentiment fell noticeably in March, Ifo finds

German business morale ‌fell in March, a survey showed on Wednesday, as the Iran war ​made companies grow more ​pessimistic about the future.

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Mar 25 • 5:08 AM EDT • Business • reuters.com
Spring sports heat up Tuesday night in the Heartland

The Cape Central Girls Soccer team played its home opener against St. Vincent, while the Notre Dame Boys Baseball team hosted Portageville on Tuesday.

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Mar 25 • 12:01 AM EDT • Sports • kfvs12.com
NC Senate leader Phil Berger loses primary by 23 votes, political science expert weighs in

“I received a call from Phil Berger and basically his message was that he was letting me know that he was going to concede in the race,” Page said.

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Mar 24 • 11:42 PM EDT • Science • wect.com
DeForest Yards developer looks to add a hotel to mixed-use housing and entertainment district

Developers for an upcoming mixed-use housing and entertainment district in DeForest are looking to add a hotel to their plans.

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Mar 24 • 11:41 PM EDT • Entertainment • wmtv15news.com
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DeForest Yards developer looks to add a hotel to mixed-use housing and entertainment district

Developers for an upcoming mixed-use housing and entertainment district in DeForest are looking to adding a hotel to their plans

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Mar 24 • 11:34 PM EDT • Entertainment • wmtv15news.com
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After Providence Health Plan Outsourcing Fiasco, the Cleanup Continues

One of Oregon’s largest health insurance plans announced in recent days it might be going up for sale but, in the meantime, it still has quite a bit of cleaning up to do.

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Mar 24 • 9:09 PM EDT • Health • wweek.com
Apache Junction dog groomer’s mobile business destroyed in hit-and-run crash

Surveillance video shows a pickup truck crashing into Purple Pup Salon early Sunday morning, pushing the trailer back and causing extensive damage before the driver took off.

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Mar 24 • 8:49 PM EDT • Business • azfamily.com
The BlackBerry-Esque Smartphone With a Full Keyboard Just Launched on Kickstarter

This Android smartphone with a tactile QWERTY keyboard has already raised over $2.1 million.

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Mar 24 • 8:18 PM EDT • Technology • cnet.com
Braves showcase new food and entertainment at Truist Park ahead of season opener

The Atlanta Braves showcased LED lights, a World Series dirt display and a colossal burger ahead of Friday's season opener.

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Mar 24 • 6:42 PM EDT • Entertainment • atlantanewsfirst.com
Braves showcase new food and entertainment at Truist Park ahead of season opener

The Atlanta Braves showcased LED lights, a World Series dirt display and a colossal burger ahead of Friday's season opener.

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Mar 24 • 6:42 PM EDT • Entertainment • peachtreetv.com
Braves showcase new food and entertainment at Truist Park ahead of season opener

The Atlanta Braves showcased LED lights, a World Series dirt display and a colossal burger ahead of Friday's season opener.

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Mar 24 • 6:42 PM EDT • Entertainment • cbs46.com
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Florida company suspended over ‘threat’ to public health and welfare

The company handled claims for Medicare Advantage patients, many of whom have chronic or special needs.

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Mar 24 • 6:29 PM EDT • Health • tampabay.com
East of Innovation: “They call me robot doctor” — Inside the rise of virtual care in ENC

Programs at ECU Health and CarolinaEast Health System use virtual technology to connect patients with specialists.

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Mar 24 • 6:10 PM EDT • Health • witn.com
Residents, business owners express mixed reaction about roadway project underway in Trussville

A major roadway project along Highway 11 is entering its final phase in Trussville, with city leaders acknowledging temporary inconveniences while emphasizing long-term traffic relief in one of the area’s fastest-growing corridors.

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Mar 24 • 5:52 PM EDT • Business • wbrc.com
Grifols approves IPO of its US biopharma business

Healthcare ​company Grifols ‌said ​on ​Tuesday it ⁠has ​approved ​a U.S. ​initial ​public offering of ‌its ⁠U.S. biopharma ​business.

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Mar 24 • 5:11 PM EDT • Business • reuters.com
Maine Science Festival returns to Bangor for 11th year

The five-day festival is free to attend and will include over 70 activities in the Bangor area for all ages including workshops, presentations, and exhibits.

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Mar 24 • 4:26 PM EDT • Science • wabi.tv
😐 Neutral (20%)
Students compete at Central Nebraska science fair in Kearney

Organizers said the regional competition featured 40 projects from schools across central Nebraska.

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Mar 24 • 4:25 PM EDT • Science • ksnblocal4.com
‘R U OK?’ Day bringing awareness to mental health resources in Pitt County

One county in eastern North Carolina is using that question to encourage greater awareness of mental health resources.

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Mar 24 • 3:59 PM EDT • Health • witn.com
Brazil’s former president Bolsonaro allowed to serve 27-year sentence at home due to poor health

The decision follows Bolsonaro’s hospitalization for pneumonia, one of several health problems he has faced since he was stabbed by a man in 2018 before he was elected president.

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Mar 24 • 2:55 PM EDT • Health • adn.com
UMaine sports management students enjoy networking trip to Indiana

Westfield’s Droplight Grand Park Sports Campus, more Indianapolis-based experiences

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Mar 24 • 2:55 PM EDT • Sports • wabi.tv
Williamston woman accused of punching ECU Health police officer in face

Tyniqua Keener was charged with assaulting a company or campus police officer, intoxicated and disruptive, resisting a public officer, and disorderly conduct.

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Mar 24 • 2:32 PM EDT • Health • witn.com
Hornets eyeing entertainment district around Spectrum Center

That new headquarters and practice facility is supposed to be open by early 2027.

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Mar 24 • 2:09 PM EDT • Entertainment • wsoctv.com
Marathon has sold 1.2M copies across Steam, PS5, and Xbox

Alinea Analytics estimates show that Marathon has generated gross revenues of $55M via 1.2M copies sold on Steam, PS5, and Xbox: Looking at the split between Steam, PS5, and Xbox, Steam is clearly the main platform for Marathon, accounting for a little under 70% of the audience (800K copies sold). Meanwhile, PS5 takes about 19% (217K) and Xbox (including console, PC, and cloud) accounts for a bit over 11% or 133K. Marathon is technically a first-party Sony title, so seeing the home console struggle to break 20% of the volume is a notable data point for the ongoing platform-agnostic debate. PlayStation Studios online games will almost certainly continue being multiplatform (despite Sony reportedly pulling back on PC releases). Subscribe for free to get the most accurate games estimates in your inbox twice a week 🫶 Subscribe As for Marathon, the consensus among hardcore players who pushed through the awkward onboarding phase – myself included – is that it’s fantastic. The gunplay, aesthetic, and presentation are among the best in the shooter genre. A great game doesn’t always equal an immediate hit, though, as shown by our estimates. Things are looking lukewarm right now. But this might be one of those marathon-not-a-sprint situations. Had to, didn’t I? Why wasn’t Marathon a hit on the same level as Arc Raiders? One topic that came up in a lot of conversations at GDC this year was why Marathon hasn’t hit the same stratosphere as Arc Raiders. On paper, they’re both extraction shooters, and Marathon has the Bungie pedigree – the house that built the gold standard for gunplay in Halo and Destiny. Marathon’s neon-futuristic aesthetic also distinguishes itself from the gritty realism of Tarkov or the post-apocalyptic hope of ARC Raiders. But vibes can only get you so far for first impressions if the onboarding feels like a brick wall. Marathon is a sweaty PvP-focused experience with a first-time user experience and UI that I can only describe as dreadful. Players are dropped into a complex ecosystem where the UI, though visually striking, is functionally uninformative, forcing users to manually hover over nondescript, identical icons just to identify basic gear or weapon mods. This lack of clarity is compounded by punishing mechanics like a severe heat gauge for movement and a scarcity of vital resources, all without a clear tutorial or a low-stakes mode to learn the ropes. Most people – even top streamers and veteran shooter players – have no idea what’s going on in Marathon at first. Arc is on the complete other end of the spectrum. As we covered here and here, Arc Raiders offers a more collaborative, approachable loop where players often work together toward shared goals. And the objectives are instantly clear. To many players, this contrast only emphasised Marathon’s issues, especially during the testing period. Players understand the Arc Raiders loop within 30 minutes, while Marathon acts as a massive filter, chewing up newcomers and spitting them out before they can experience the depth of Bungie’s signature gunplay. What I’m getting at here is that the poor first-time user experience of Marathon’s Server Slam likely stifled launch sales, while the opposite was true for Arc. Let’s look at the pre-launch copies sold for each game during their respective Server Slams (launch-aligned) : Looking at the trajectory: Arc Raiders saw a massive 80% jump in copies sold during its three-day Server Slam (day -13 to -11). Players jumped in, realised the water was fine, and immediately opened their wallets. Marathon, meanwhile, saw a 49% increase in the four days following its Slam (Day -7 to -3). At the time of each game’s respective launch, Arc Raiders had nearly double the Steam footprint of Marathon – and word of mouth only continued to grow. Bungie could have had more time to fix the onboarding process had the beta happened earlier. But Marathon launched three days after the beta finished. These factors limited the launch sales quite a bit, I reckon. Marathon has found a niche audience, though Despite the friction-heavy start, the data suggests that those who survived Marathon’s onboarding are loving life. We’ve been tracking cross-platform DAUs, and while there’s the expected post-launch leakage, many players are sticking with it. After peaking at 478K total DAUs on its first Saturday, Marathon has settled into a respectable rhythm, holding 345K DAUs as of yesterday and averaging 380K DAUs across the weekend. Steam continues to do the heavy lifting here, consistently accounting for the lion’s share of the daily players. Players have been putting in the hours, too: On Steam, Marathon’s average playtime has climbed to 27.8 hours, significantly outpacing the console averages on PS5 (16.5h) and Xbox (17.3h). Even more telling than the averages: 22% of the Steam audience has surged past the 50-hour mark, and nearly 7% have already logged over 100 hours. Subscribe for free to get the most accurate games estimates in your inbox twice a week 🫶 Subscribe This data suggests that once the Bungie magic clicks, it hooks players deeper than the average extraction shooter. There’s also started to be a shift in the game’s discourse. Marathon launched as one of those games that’s cool to hate. But as Marathon’s 100-hour club grows, we’re seeing conversations around its mechanical merit outweigh the negativity. Several high-profile creators, who were initially vocal critics, have spent the last week coming around on the mechanical depth of the endgame. It’s a subtle but positive signal; the hate train is losing steam, and a new narrative about the game is emerging. Bungie faithfuls unite Another interesting metric in Marathon’s first few weeks is who, exactly, is playing. Bungie leans heavily on its prestige as the “makers of Halo and Destiny,” in its marketing, and that message has clearly hit the mark. On Steam, the gravity (hammer) of Bungie’s previous work is unavoidable. A staggering 78.2% of Marathon players also played Destiny 2. The trend carries across other platforms, with 74.2% of PS5 players and 82.7% of Xbox players also having played Destiny 2. The Halo legacy lives on, it seems. More on that in a bit. While Destiny 2 went free to play, these numbers still represent a high-intent migration of a fanbase that trusts Bungie’s specific brand of kinetic gunplay and cryptic world-building. The Xbox data adds another layer of legacy. About 85.7% of Marathon players on Xbox have played Halo Infinite, while over half of the Steam audience has spent time in Halo Infinite and 36.1% in the Master Chief Collection (a paid collection of the old Bungie-made legacy games). Interestingly, we see a 55.9% overlap with ARC Raiders on Steam. Overlap is even higher there on PlayStation (60.5%) and Xbox (66.5%). And there’s also significant crossover with Helldivers 2 on all platforms, too. Subscribe for free to get the most accurate games estimates in your inbox twice a week 🫶 Subscribe Bungie has found some of its fans with Marathon, and the challenge now is keeping this engaged in a high-stakes PvP environment when they’ve spent the last decade primarily enjoying the power fantasies of PvE. On that note… Go the full 26 miles? Or cut and run? Time for some could’ve, should’ve, would’ve. These things would have improved Marathon’s performance at launch: A more robust onboarding process, perhaps in the form of a short single-player/PvE campaign. We know Bungie fans love this stuff. A traditional arena-based mode akin to Destiny’s Crucible could have been a bridge for the cautious players who’d have been otherwise deterred by the Server Slam. It’s also a great palate cleanser after getting merked. Introducing a dedicated PvE environment would have similarly diversified the conversation and lowered the barrier for the Bungie faithful who found the pure PvP extraction loop too abrasive. PvE is safer than PvP these days. There’s an argument that a thin PvE mode would have just felt like a budget Destiny, potentially hurting the brand more. But given how dire the FTUE is, I think it would have been a net positive. Any kind of tutorialised loop that demystifies the stakes, really. While there is merit in a studio sticking firmly to a singular creative vision, and going all in on the hardcore extraction loop. Less forgiving is the technical reality is that the user interface and first-time user experience (FTUE) were not at a commercial standard for launch. Subscribe for free to get the most accurate games estimates in your inbox twice a week 🫶 Subscribe In a landscape where player time is oversaturated and the most contested currency, a flawed FTUE is a critical failure point. But it’s not all doom and gloom, as Marathon has an incredible, unique gameplay loop, suggesting that financial success is still attainable if Bungie can pivot effectively. Bungie and PlayStation now face a difficult strategic crossroads, though – one within a challenging games market. They could: Double down on Marathon with a long-term Rainbow Six Siege- or No Man’s Sky-style recovery plan, which is something I heard Last Stand Media’s Chris Maldonado mention last week. While this could be a sunk-cost fallacy in action, it could eventually yield the audience the game’s mechanical depth deserves. Shift focus toward the inevitable Destiny 3 or another project, mitigating the escalating opportunity cost and cutting their losses, so to speak. Doing both is an expensive proposition, given the high overhead and burn rate of operating out of Bellevue, Washington. With Sony recently demonstrating a lower threshold for underperforming studios and projects, the margin for error has vanished. Whatever happens, the next six months will determine whether Marathon becomes a cornerstone of Sony’s live-service portfolio or a cautionary tale of vision exceeding accessibility. I’m hoping it’s the former, because Marathon rocks. As always, hit subscribe to get updates on Marathon and other relevant games. Subscribe Want to get your hands on our data for yourself – for free? We’re offering a free trial of our platform for games companies. Send us a message here, or reply to this email, and we’ll set you up. The last word Reply to this email – or reach out here – if you have any feedback for the newsletter – or want to request a game for us to cover. [Alinea Analytics boasts the most accurate PC and console estimates in the business. Game makers use our platform to understand their audience, keep an eye on the competition, monitor sales trends, and spot new opportunities. We equip game studios and financial institutions with accurate data and the confidence to make smarter, data-driven decisions. Want to talk about all things games market data? We’d love to chat!]

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Mar 24 • 2:06 PM EDT • Technology • alineaanalytics.substack.com
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