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Florida Panthers to Host Fifth Annual ‘Pink in the Rink’ Night Presented by Baptist Health Cancer Care & Promise Fund on Saturday, Oct. 17
SUNRISE, Fla. - The Florida Panthers announced today the club will hold their fifth annual ‘Pink in the Rink’ night on Saturday, Oct. 17 in conjunction with Baptist Health Cancer Care and Promise Fund when the Panthers host the Seattle Kraken at 6 p.m. (ET) at Amerant Bank Arena. The
Some People Hear Music That Isn’t There—and Scientists Think They Know Why
We’ve all had a song stuck in our head at some time or another, but what if that song became indistinguishable from actual music?
Dad's pink tractor honors daughter's cancer journey
Ready to tell her breast cancer story, Kelli Aberson is using a pink tractor, a gift from her dad, to create awareness.
Mets Morning News: Double Day
Your Monday morning dose of Mets and Major League Baseball news, notes, and links.
‘Wildwood’ review: LAIKA weaves its extraordinary animation magic into a dark fairy tale
Think twice about bringing kids to the "Coraline" creators' brutal and spectacular adventure. Adults? Must watch.
How to take care of your knees in your 20s, 30s, 40s and beyond
The latest science suggests knees are more resilient than you think.
Why award shows are leaving network TV for streaming
The Emmys move to Prime Video next year and the Oscars to YouTube in 2029. Shrinking ratings and rising rights fees made awards shows money losers for TV.
They War-Gamed Dimming the Sun. It Went Even Worse Than You Think
Solar geoengineering could buy humanity time against climate change—or trigger a dangerous new arms race. A first-of-its-kind simulation offered a glimpse of what happens when geopolitics takes the wheel.
Scientists had coffee drinkers quit for two weeks. One result stood out
Quitting coffee led to an unexpected change in the body that went beyond caffeine.
Aging for Amateurs: Putting humanity and dignity into science and medicine
Education at Medical University of South Carolina began to change decades ago by incorporating themes from classic Greek thinkers and saints about the need to uphold human dignity.
The Financial Mistake Too Many Business Owners Make
The financial mistake many women business owners make is focusing on revenue instead of building wealth. Learn why thinking like an investor matters.
Public priorities for the future of atmospheric science
A new public dialogue will explore how people across the UK think about atmospheric science and its future priorities, led by NERC and Sciencewise.
PDRN skin care: What the science really says about 2026’s hottest ingredient
For the second article in Cosmetics Business’ ‘Bench to bottle’ series, Rinki Pramanik investigates the science behind PDRN, and if this trending ingredient is just an attractive INCI name, or offers meaningful results
Growth for Montana Global Health is an easy pill to swallow
It all begins when a client comes forward with an idea for a product. The company sources all of the raw materials, which are tested, then measured and mixed. From there, the product starts to take shape — powders are put into capsules, and drinks are bottled.
Real Madrid veteran starts new business venture that links him with his grassroots
Real Madrid’s win over Villarreal was not as tidy as Jose Mourinho would have hoped, but the team did manage to take all three points without conceding a single goal.For a team that had kept only on...
ABS-CBN News
Mikhail Schemm, founder and CEO of a Philippine-based entertainment group, was seen together with actress Sarah Lahbati, further fueling the romance rumors. Full story link in the comments section.
Is local produce safer? After Cyclospora outbreak, Ann Arbor business owners say yes
Ann Arbor residents, along with many other Midwesterners, found themselves rethinking where their produce comes from amid a diarrheal parasite outbreak this past summer.
Benson-Brinks ticket vows to put Michigan families first
Michigan Senate Majority Leader Winnie Brinks, running mate to Democratic gubernatorial candidate Jocelyn Benson, said their campaign would focus on putting Michiganders first, lowering costs, and addressing priorities like health
Chinese desalination plant cuts 60% energy use, turns brine into industrial salt
Technology may help to solve the global problem of discharging concentrated by-products of drinking water production into the sea.
Science Snapshots: October 11, 2026
Three key science updates: 2024’s extreme, possibly normalizing rainfall; hypertension-linked osteoarthritis worsened by vasopressin; and an AI-proof checker solving Erdős problems autonomously.
Melbourne man linked to suspected flydubai hijacker condemns 'false accusations'
A Melbourne man whose Islamic community centre has been linked by prosecutors in the United Arab Emirates to the co-pilot who allegedly attacked the captain of a flydubai jet has
AB Jets Reports Clean Bill of Health in Argus Audit
Third Starlink-equipped Challenger 3500 joins charter certificate
Predicting Week 8 Big Ten Football Game Times
When we think games will kickoff.
Diane Keaton’s children share emotional tributes on first anniversary of her death: ‘Thinking of you every day’
Keaton adopted daughter Dexter in 1996 and son Duke in 2001.
Just 7 Days of Strength Training Starts Shrinking Fat Cells in Mice
Not all improvements are visible.
William Shatner says he learned about ‘the world of homosexuality’ from kinky Alexander Skarsgård movie
William Shatner says he made a connection between a playful shove in the face from his friend Neil deGrasse Tyson and Alexander Skarsgård’s erotic drama ‘Pillion’ — specifically, about ‘the world of homosexuality.’
Think Global Health | Ukraine keeps HIV response steady under fire
War has strained Ukraine's HIV programs, but capacity built years earlier has kept most prevention and treatment in place.
SUNY Optometry’s Inaugural Advancing Vision Summit Explores the Future of Eyecare, AI, and Public Health
NEW YORK—The SUNY College of Optometry Foundation recently brought together leaders from across healthcare for its inaugural Advancing Vision Summit: The Intersection of AI, Eye Care, and Public Health, held September 25, 2026 at CURE in New York City. The day-long event marked the Foundation’s 70th anniversary and explored the growing role eyecare can play in preventive health, an announcement from SUNY said. Sponsors and supporters of the event included EssilorLuxottica, CooperVision, Jobson Optical Group, Alcon, NFP, NYC Health + Hospitals/Gotham Health, Allison & Stephen Flink, Haag-Streit, Marco Lombart, Lavelle Fund for the Blind, Designs for Vision and VSP.
How Do Freedivers Cope With So Little Oxygen? Scientists May Have Found a Clue.
A small, unreviewed study linked freediving training to changes in brain connectivity, raising questions about adaptation to low oxygen.
Popular weight loss drugs linked to a surprising fingernail problem
Popular GLP-1 weight loss drugs, such as Ozempic and Wegovy, have been linked to unexpectedly high rates of nail detachment, hair loss, and scalp inflammation, with some problems occurring several times more frequently among users. Researchers found that weight loss alone could not fully explain the differences, suggesting there may be more to these overlooked symptoms.
Immune Cell Map Uncovers How Individual Aging Trajectories Diverge
Researchers created an immune aging map showing that a balance between two immune cell types can predict future health. The findings link immune aging patterns to risks of chronic disease, mortality, and unhealthy aging.
Rethinking the Rules of Wellness
Ezekiel Emanuel opens up about his new book, Eat Your Ice Cream, and his fury at the wellness industrial complex.
I dumped Microsoft Phone Link for this free open source app that does everything better
It does everything I need and more
Special Mailer Edition of the Politics Report
Mailers are windows into what campaigns know about voters and what they think they'll care about. Here's a mid-voting examination of a sample of them.
Patrick Mahomes’ Former Teammate Linked as Chiefs Reunion Candidate
The Kansas City Chiefs are weighing their wide receiver options after injuries left the position short on depth, limiting Patrick Mahomes’ options in the passing game. The team’s Week 5 bye gives it time to evaluate the roster and explore potential reinforcements. Former Chiefs WR Justin Watson is among several receivers Kansas City is considering […] The post Patrick Mahomes’ Former Teammate Linked as Chiefs Reunion Candidate appeared first on Gridiron Heroics.
What Was Kalen DeBoer Thinking?
You know the scenario. It’s a tale as old as time, or at least as old as the forward pass. A big time college football matchup is winding down. No matter how big a blowout it may be, or how close the final score is, somebody has got to win and somebody has got to […]
South Texas Health System (@stxhealthsystem)
0 likes, 1 comments - stxhealthsystem on October 11, 2026: "Lead the Future of Healthcare with STHS: South Texas Health System, the Rio Grande Valley’s largest integrated healthcare network, is seeking experienced, driven healthcare professionals who are passionate about delivering quality, compassionate care to join our leadership team. Current leadership opportunities include: • Assistant Chief Nursing Officer (STHS Edinburg/Cornerstone) • System Market Director – Freestanding Emergency Department (STHS) • Director of Nursing, ICU (STHS Heart) • Director of Nursing, ER (STHS McAllen) At STHS, our leaders help shape the future of healthcare by advancing clinical excellence, enhancing operational effectiveness and empowering care teams to achieve their fullest potential. Through their commitment to safety, quality and patient-centered care, they make a lasting impact on the health and well-being of the communities we serve. If you're ready to lead with purpose, inspire excellence and make a meaningful difference, explore these opportunities and take the next step in your career with an organization that values leadership, service and innovation. For details and to apply, visit the link in our bio.".
Dodgers NLCS roster: Justin Wrobleski added as 13th pitcher
The Dodgers announced their roster for the National League Championship Series, which will include 13 pitchers and 13 position players against the Milwaukee Brewers. Justin Wrobleski is the extra bulk pitcher for this round, after the Dodgers carried 12 pitchers during the Division Series against the Atlanta Braves. “I think that length, having a guy […]
These execs think voice AI hasn't reached its ChatGPT moment yet
Voice AI's often misses important points for its context layer, and causes the whole pipeline to break
Artemis II crew describes yellow and green hues on the Moon’s surface
Artemis II astronauts reported yellow, green, brown, blue and beige hues on the Moon during an April flyby, according to a preliminary NASA report.
You Have the Power to Become the Master of Your Own Reality—and One Neuroscientist Knows How to Unlock It
It’s easier than you’d think—you just need one key ingredient.
Forza Horizon 6 Will Have a Physical PS5 Disc, But There's a Catch
I think you can guess what that is
FC Bayern president addresses lingering Olise exit rumours
Despite persistent rumours linking Olise with a move away from Munich, the France international remains under contract at the Allianz Arena until 2029. Having impressed since arriving from Crystal Pal...
This Week in Purple: Long Division
Colorado Rockies news and links for Sunday, October 11th, 2026
People on TikTok Are Stomping on Salt for Better Sleep—Here’s What Doctors Think About the Trend
Plus, what doctors think about the sleep hack.
📸 This week’s kit news 👕
Official reveals, leaks... it's been another news-packed week in the world of football shirts.On the agenda: special Pink October shirts, plus upcoming shirts for Real Madrid, featuring the return of ...
Think honey is healthier than sugar? What to know
Portion size – and the rest of your diet – matters far more than the color or thickness of the sweetener you choose.
New York Jets Flight Connections 10/11/26
Happy Sunday, Jets fans! The Jets are back in action today against the Cleveland Browns looking to end their three game losing streak. The weather is likely to be a factor. We will see whether the Jets can get back into the win column. Your daily links are below. Jets Activate WR Tim Patrick from […]
Why Texas A&M must rethink its starting quarterback decision
Texas A&M is struggling after a blowout loss to Missouri, and starting QB Marcel Reed for the rest of the season is futile.
"I Don't Think..." – Michael Carrick Claims Intensity Wasn't The Issue vs Spurs
A stoppage-time collapse and recurring midfield sluggishness haunt the Red Devils, forcing Michael Carrick to defend his squad's fitness levels after a frustrating stalemate against ten-man Tottenham.
FILE PHOTO: Illustration shows silhouette of Elon Musk and Tesla logo
FILE PHOTO: The silhouette of Elon Musk and Starlink logo are seen in this illustration taken June 11, 2026.
Rural MAHA followers say health of communities hasn't improved
A poll finds that the Make America Healthy Again movement has a substantial following among rural voters, but most don't think it has benefited them.
'Ambani won't go out of business': Elon Musk says Starlink competition would benefit Indians
SpaceX CEO Elon Musk on Sunday said that competition from Starlink would "benefit Indian consumers" by offering them more choices, arguing that Reliance Industries chairman Mukesh Ambani would not go out of business even if his profits declined.
Scientists Say the Secret to a Happier, Healthier Society May Begin in Childhood
How children are raised may matter for social well-being worldwide, with surveys across three culturally different countries linking supportive childhoods to adults’ trust and sense of belonging. At home, a child seeking comfort depends on a caregiver’s response, while time for free play offers room to explore. A University of Nottingham-led study linked these experiences,
The Real Reason Why Cats Bring You Dead Animals, According to Science
Your cat’s dead-animal deliveries may be less about affection than you think. Research offers clues about the habit and how to curb it.
Grading Brandin Podziemski's new five-year contract extension
Instead of waiting, the Golden State Warriors were quick to ink Brandin Podziemski to a five-year contract extension.
This 345-Million-Year-Old Fossil Fooled Scientists for Decades
A famous Scottish fossil is forcing scientists to rethink what claw-like feet really reveal about the move onto land. Pressed flat inside two slabs of Scottish rock, a 345-million-year-old skeleton seemed to carry some unmistakable signs of life on land. Its four limbs ended in five-digit feet, and the tips of its fingers and toes
How healthcare and the environment can benefit from 'Green' AI
AI is already widely used in hospitals and medical research. Can a new way of thinking unleash the technology’s green credentials?
Health advisory issued for Toms Bayou in Valparaiso following wastewater release
Officials emphasized that local drinking water is not affected.
Wellcome Global Monitor 2026: Trust in science under pressure
The Wellcome Global Monitor is the world's largest study of how people think and feel about science and health. The 2026 edition draws on surveys of more than 140,000 people in 140 countries, making it a uniquely rich and globally comparable data set on public trust in science.
Cigna Group (CI) Could Be 56% Undervalued Following Its Health Sense Rollout
Health Sense rollout and what it could mean for Cigna Group stock Cigna Group (CI) has put its Health Sense platform at the center of a push to link health data, benefits and clinical support into a single experience for oncology and cardiometabolic patients. The model ties together information on medical history, behavioral health, pharmacy coverage, prior interactions and expected costs, then uses that context to tailor outreach and care coordination through existing Cigna Healthcare...
Pink Lotus Project health fair brings free screenings and breast cancer awareness to Omaha community
The Pink Lotus Project hosted a health fair in Omaha with free blood pressure and glucose screenings, family fun, and breast cancer awareness.
Rubio pledges US cooperation in Marine-linked murder case
A US Marine stationed on Okinawa has been arrested on suspicion of killing a 39-year-old woman.
Critics Are Mixed On Netflix’s Ray Gunn, And I Think There’s One Big Reason Why
This new animated film is sparking a lot of chatter.
Starbucks lawsuit puts sugary drinks in spotlight as doctor warns of health risks
Dr. Michael Aziz, an attending physician at Lenox Hill Hospital, discusses the sugar content of specialty coffee beverages amid litigation involving Starbucks, with estimates reflecting specific sizes and customizations.
Shribman: Drinking double Haterade in this political climate
LAMBS GROVE, Iowa — Move over, soccer moms, forget about NASCAR dads and dismiss even the “bunch of childless cat ladies” that JD Vance identified — all ...
Matthew Lillard recalls thinking post-“Scream” night shoot that movie was ‘lame’ and he’d become a TV star
Around this time, he filmed a pilot that never aired.
Matthew Lillard recalls thinking ‘Scream’ was ‘lame’ and he’d become a TV star
Matthew Lillard recalled a late-night shoot during the making of ‘Scream,’ during which he and his castmates were discussing their upcoming TV roles.
Trent Grisham and the Yankees’ flawed philosophy
Grisham hitting leadoff with the season on the line exposes a flaw in the Yankees’ mode of thinking.
Pet Spending Is Dropping, and Veterinarians May Need to Rethink Their Business
New AVMA data reveal 89 million dogs, 77 million cats and declining pet spending. Here's what the 2026 trends mean for veterinary practices.
Harry Kane thinks Bayern Munich’s mistakes were punished against Augsburg
FC Bayern’s Kane thinks they could have won but offsides and mistakes decided the result.
Bears linked to trade reunion with All-Pro edge rusher at fifth-round pick price tag
This veteran All-Pro edge rusher would make a lot of sense for the Bears at this price.
Survey results: Fans split on the Giants’ playoff potential
Giants fans don’t think their team can win the division, but give them better odds at being a Wildcard.
Heat’s Tim Hardaway Jr. leaning into ‘familiarity and comfortability’ of Miami: ‘It’s surreal’
This is a homecoming that Tim Hardaway Jr. has been thinking about for a long time.
The Daily Mauling: 10/10/26
Links! The time for tonight’s game has changed to 7pm to beat the storms headed to the southwest This SI article says weather may still be a factor in the game Kansas basketball players give their thoughts on the return of Tre White and Melvin Council, Jr Hall of Famer Mike Ditka died Friday at […]
Northern Virginia defense tech firm plans to increase staff by 25% or more
A recent survey from the Northern Virginia Chamber of Commerce and Pinkston found a third of business executives expect to do some hiring in the next six months. Tim Tkacz of Reston-based Blue Sky Innovators is one of them.
From BJ’s to Lululemon, retailers are trimming assortments to boost business
Retail brands are shrinking assortments to get back to healthy growth, while box stores are culling products to better curate offerings and stabilize business.
Seedy K’s GameCap: Florida State
There are times when the aura of sports is as marvelous and heartening as Friday evening’s sunset. There’s the game. The fandom. The sense of community. Victory makes it better. But, when you find yourself the morning after, thinking about one of those people who passed in and out and in of your life and […]
According to Science, People Who Use Emojis in Texts Have Higher Emotional Intelligence
You probably do it without thinking. A thumbs-up after confirming dinner plans, a laughing face to soften a sarcastic remark, a heart slipped into a goodnight message. Emojis have become so woven into the way we text that most of us never stop to wonder what those tiny icons actually say about us. But researchers...
Ancient DNA Links Attila’s Huns to the Elite of a Lost Mongolian Empire
Ancient DNA traces the Huns' journey from Mongolia to Europe. But this wasn't straightforward.
Column: A great place for business, family
Commentary by Zackary Jerome Darring When I think about Carmel, Indiana, I don't just think about a city — I think about home. As a 33-year resident and one of the first minority-owned business operators in Carmel, my story is woven into the very fabric of this remarkable community. From
Arsenal tube station reopens after ‘sinking’ fears
Arsenal tube station has reopened just in time for the Gunners’ game against Leeds United on Saturday afternoon, following concerns that it was sinking.Photo by Julian Finney/Getty ImagesOn Friday a...
Greek recipe developer shares her 2 favorite Mediterranean diet recipes
Maria Koutsogiannis spends hours every week making, eating, and thinking about the diet of some of the world's longest-living people.
Friedkin place focus on Roma amid Everton sale
The Friedkin family has put Everton, acquired in 2024 through its holding company, up for sale. According to Il Messaggero, this decision is linked both to economic reasons and to the potential diffic...
'Gaza is a moral tear in the universe' – Naomi Klein and Astra Taylor
Naomi Klein and Astra Taylor speak to Radical Thinking, a new series from the Guardian with Aditya Chakrabortty
Latino nonprofits start their own shops to make helping small businesses their business
SAN FRANCISCO (AP) — From the pink neon sign on the sunshine yellow wall to the multicolored Mexican paper garlands, Mission Lotería's storefront emits cultural pride everywhere you look.
Latino nonprofits start their own shops to make helping small businesses their business
SAN FRANCISCO (AP) — From the pink neon sign on the sunshine yellow wall to the multicolored Mexican paper garlands, Mission Lotería's storefront emits cultural pride everywhere you look. After seven ...
Mobile Trivia Launch Could Matter For AMC Stock And AMC Entertainment Holdings (AMC)
AMC Entertainment Holdings recently introduced AMC Movie Trivia Game Show, a free mobile app created with Hoyt Games and puzzle designer David L. Hoyt, offering daily movie-themed puzzles and thousands of trivia challenges across major app stores. The game links directly to AMC Stubs, turning loyalty membership into in-app bonuses that could deepen engagement with frequent moviegoers and digital audiences. We will now look at how AMC Entertainment Holdings' investment narrative interacts...
Detroit Pistons See Potential With Ausar Thompson At PG
With one preseason game in the books, the Detroit Pistons already have an exciting wrinkle to explore with Ausar Thompson logging point guard minutes
MLB Insider Links Guardians' Steven Kwan To Padres
A.J. Preller could pursue a blockbuster trade for Cleveland’s Gold Glove outfielder, potentially shifting Fernando Tatis Jr. in the lineup to create a terrifying new offensive core.
Packers Linked to Titans RB to Bolster Rushing Attack
The Green Bay Packers have to do something to get the rushing game going this season.
Digital detox how-to; artificial intelligence in nursing; when to see your doctor about GI issues; plus other stories with Vanderbilt Health sources
Prevention interviewed Beth Malow, MD, Professor of Neurology and Pediatrics in the Vanderbilt Sleep Division, about a study that found insomnia is linked with a 26% higher risk of stroke and 28% higher odds of hospital admission. William Schaffner, MD, Professor of Health Policy, was quoted by Parade about the most common COVID symptoms people are experiencing right now, HealthLeaders interviewed Deonna Taylor, PhD, ACMP, RN, Vice President and Chief Nursing Officer, Adult Ambulatory Nursing, about how artificial intelligence will affect nursing practice. The Wall Street Journal interviewed Joseph Schlesinger, MD, Professor of Anesthesiology Critical Care Medicine, for a story about ICU alarms keeping patients from getting sleep and creating alarm fatigue for nurses. Cathy Eng, MD, Executive Director of the Young Adult Cancers Program was interviewed by the The New York Times about GI symptoms that patients should not ignore. Heather Jackson, PhD, APRN, Administrative Director, Advanced Practice, was interviewed by Fox17 about nurse practitioner roles becoming the fastest growing job in the next 10 years. Prevention interviewed Jonah Garry, MD, Assistant Professor of Medicine, Division of Cardiovascular Medicine, for stories about how sleep impacts your heart health and how to do a digital detox.
How Baton Rouge businesses are putting AI to work
Artificial intelligence is moving faster than many businesses anticipated, forcing leaders to continually rethink how their organizations adopt the technology, train employees and improve efficiency. For Baton Rouge companies, the challenge is not simply implementing AI, but finding practical ways to integrate it into everyday operations. As Business Report writes in its Best Places to […]
Netflix’s Summer of Bummer
(Welcome to the Entertainment Strategy Guy, a newsletter on the entertainment industry and business strategy. I write a weekly Streaming Ratings Report and a bi-weekly strategy column, along with occasional deep dives into other topics, like today’s article. Please subscribe.) Today, I’ve got a guest post from longtime friend of the newsletter, Brandon Katz. I’ve been trying to find time all summer to look at Netflix’s straight-to-streaming film slate, but between a pre-planned trip and Nielsen moving up their streaming data timeline, I’ve been swamped. So I reached out to Brandon, one of my favorite fellow analysts, to write about it. And I feel like he captured the tone and data focus of the newsletter perfectly. You can connect with Brandon on LinkedIn and Twitter. Enjoy! Don’t worry, folks. You’re in safe hands with me. To ease any anxieties about an interloper in ESG’s domain, I’ll start by stealing one of his best framing devices: headlines. Box office flops are covered in the same way the Teenage Mutant Ninja Turtles eye pizza: with cartoonish insatiability. I would know. I’m a former reporter who wrote nearly identical headlines: Yet, intentionally or not, streaming misses get treated with kids gloves, filtered through a rosy lens: In the last six years, U.S. streaming viewership has become nearly as transparent as the box office, but the data often arrives weeks later, in a number of less intuitive metrics, and with nary an official budget to be found. This plays into the Wall Street-whispering narratives major streamers have been cultivating for years. They get a pass in a way that theatrical studios simply don’t. Subscribe Netflix’s Summer Slate Not a single Netflix original film released between May and August this year opened above 20 million U.S. TV hours, per Nielsen. That benchmark usually serves as the EntStrategyGuy’s floor for a streaming hit on Netflix. None of these films enjoyed a hit-cementing single week of 20-plus million hours during their runs. Netflix’s two best films were true crime docs, Maternal Instinct (16.5 million hours) and The Crash (19.7 million), the best overall week for a film this summer. Great for most other streamers, but not necessarily what we’re used to seeing from Netflix. For an overly-dramatic comparison, Happy Gilmore 2 opened last summer to around 47 million hours (celebrity cameos, baby!). Zooming out, the picture looks even worse. In 2026, Netflix’s five biggest scripted summer films posted the lowest average (28.6 million hours) and median (28.8 million hours) eight-week viewership totals of the past four years. Now, it’s unrealistic and unfair to expect Netflix to deliver a _KPop Demon Hunters-_sized hit every year. But it’s also not ideal to see the size of their hits shrinking over the last few summers. Let’s quickly run through some of the notable summer misses. Jennifer Lopez and Brett Goldstein’s perfectly fine romcom, Office Romance, fell off the charts after 20 million hours in its first two weeks. Top films usually last for four-plus weeks. Starry titles ideally don’t decay that fast either. Homegrown star Millie Bobby Brown couldn’t prevent the snappy Enola Holmes franchise from diminishing returns. At 14.3 million U.S. hours, the third film posted roughly half of what the first two films did in their first two weeks. What’s on Netflix calculated that per-day global views were down nearly 60% from the second movie. The Whisper Man did okay with more than 36 million hours over its first four weeks. But I expected a little more juice from a film featuring Robert De Niro, Michelle Monaghan, and Adam Scott. Kevin Hart’s Ladies First collected just 11.2 million hours total across two weeks. That’s a big miss for one of Netflix’s go-to stars. Plopping into the same bucket are Sunny Sandler’s Don’t Say Good Luck (10.3 million in two weeks) and John Cena’s Little Brother (17.5 million). Meanwhile, English-language originals Color Book (June 19), In the Hand of Dante (June 24) and Heartstopper Forever (July 17) never sniffed Nielsen’s Top 10 at all, despite needing only 2 to 5 million hours to land in the top ten most weeks. (By my count, eleven English-language scripted original films released between May and August did chart). It’s only fair to mention that Swapped (1-May) posted nearly 42 million U.S. hours over five weeks (the longest Netflix original run this summer) and is currently their eighth most-watched English-language film ever worldwide. Remarkably Bright Creatures (37 million, 4 weeks) and Voicemails for Isabelle (27 million, 4 weeks) weren’t bombs either. Still, overall, I think it’s fair to say this was a quieter summer season than we’re used to seeing from the market-leader. You might not realize that given the language commonly used in public analysis. The Twist Despite the starkly black-and-white tone of the coverage, here’s the twist: when many box office bombs arrive on streaming, their viewership looks a whole lot like many of Netflix’s supposedly successful summer releases. Hmm, where have we heard that one before? Masters of the Universe topped out at $65 million stateside against a $170 million budget_._ I’ll admit, Skeletor ripping sleeveless curls as a gym bro and bodyslamming Adam’s co-workers was funny. But, much to the chagrin of my bank account, my laughter doesn’t launch franchises. Yet the He-Man reboot opened to 19.6 million hours (from a Wednesday five-day opening instead of just one weekend), on par with Hoppers on Disney+ (19.4 million). It put up nearly 47 million hours over its first six weeks, bigger than all of Netflix’s summer releases. Pretty darn healthy and likely to land among the 25 most-watched movies on streaming this year. Sticking with Amazon, The Sheep Detectives just barely broke even at the box office with $133 million worldwide (and only $66 million domestic). I never expected cloven-hooved, cud-chewing mammals to be able to bring me to tears. Yet that’s exactly how I found myself at the end of this surprisingly affecting movie (#NoShame). It was likely the unexpected quality in a family-friendly film that powered its streaming over-performance. Sheep Detectives delivered a solid run for Prime video netting 26.2 million hours! How about franchise IP? Star Wars: The Mandalorian & Grogu had the lowest opening ($81 million) and lowest-grossing Disney-era live-action Star Wars film ($178 million domestic). One day before release, its Heat score (19.8%)—audiences who list their interest as a 7/7—fell behind blockbusters Wicked (21%), Superman (23%), Fantastic Four: First Steps (23%), Michael (23%), Toy Story 5 (26%) and Avatar: Fire and Ash (27%), according to Greenlight Analytics. The urgent enthusiasm just wasn’t there. On streaming, Mando opened to weeks of 12.1 million, 6.1 million and 2.7 million hours (21 million total) over its first three frames. Not the numbers Lucasfilm was hoping for nor the numbers of a streaming hit. But they’re in the same vicinity as some Netflix summer releases with $345 million at the global box office to offset a smidgen of the pain. Final Thoughts So why oh why does this nuance gap exist? Four key reasons: Data Literacy: A “$100 million opening” just makes sense. After decades of box office reporting, even casual movie fans are well-versed in the benchmarks of hits and home runs. There’s an immediate shorthand. But “16.5 million” hours doesn’t land nearly as cleanly. Despite leaps of progress, the streaming ratings era is still in its infancy compared to theatrical. The EntStrategyGuy and I met thanks to a late 2010s group chat of data nerds hungry to find a shred of certainty in nebulous streaming performance. I’m not surprised to see “No. 1 on Netflix” still getting misconstrued out in the wild. Timing: By Friday morning, we have the box office’s Thursday night previews totaled, allowing us to better project the weekend’s expectations. From there, ticket sales are reported daily. By Sunday, the film’s fate is usually finalized, at least in terms of public perception. In streaming, Nielsen recently improved its delay to…two weeks. The medium isn’t forced to contend with instant gratification as harshly. Financials: Theatrical film budgets are a mere Google away. Profit and loss is calculated in the cold and unforgiving naked light of day for all to see. But finding the vast majority of streaming exclusive movie budgets requires the forensic investigation skills of a Criminal Minds detective. Also, it’s very difficult to calculate how much revenue/value a straight-to-streaming films provides a streamer. This is why there are so few stories about streaming original movies “losing X amount of money”. On top of that, marketing budgets are far greater for theatrical movies than streaming exclusive movies, which leads to earlier and better awareness. This then translates to a wider pool of potential interest. Narrative Control: Netflix is the only major streaming service to publish weekly first-hand viewership data and annual engagement reports. Naturally, some headlines borrow their first-hand framing**.** Other streamers benefit from their comparative lack of transparency. They may occasionally announce vague performance platitudes such as Apple TV’s Mayday becoming its “biggest film debut on the platform to date over its first 18 days,” and that it ranked No. 1 with left-handed viewers in its first weekend. (Fine, I made up that second one). But, for the most part, they keep first-hand viewership shrouded in mystery to avoid bad press. Especially for outlets that demand multiple articles per day from their writers, it’s an easy (and understandable) way for some reporters to hit their daily article quota by just repeating what the streamers have told them. TL:DR version: Streaming-exclusive movies are asked to do different things than theatrical movies, but that doesn’t mean they should escape judgment. Both still need to draw enough eyeballs to justify their cost within the proper performance contexts. The more cleanly we can inject a little nuance into streaming analysis, the better we’ll understand the audience and content trends that drive this industry. And that’s what all of this is really about: knowing what audiences actually want! Brandon Katz is the Director of Insights & Content Strategy at Greenlight Analytics where he focuses on evaluating the ever-fluid media landscape to unearth understanding, opportunity and value. Greenlight Analytics is the entertainment intelligence consulting company redefining how Hollywood finds, understands, and activates audiences. Prior to joining Greenlight Analytics, he served as the senior entertainment industry strategist at Parrot Analytics, and as a full-time entertainment industry reporter covering the Xs and Os of Hollywood, most notably with TheWrap and the Observer.
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