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Glee reboot officially ordered at Disney+ and Hulu

We're getting ready to head back to William McKinley High School after Disney+ and Hulu announced that a new series has been ordered.

Oct 21 • 3:44 PM EDT • Entertainment • wxyz.com

Glee reboot officially ordered at Disney+ and Hulu

We're getting ready to head back to William McKinley High School after Disney+ and Hulu announced that a new series has been ordered.

Oct 21 • 3:44 PM EDT • Entertainment • scrippsnews.com

'Glee' reboot is officially happening, reportedly with Lea Michele

Disney+ and Hulu have greenlit a reboot of 'Glee.' Co-creator Ryan Murphy previously teased the possibility of the musical dramedy's return.

Oct 21 • 2:20 PM EDT • Entertainment • latimes.com

‘Glee’ to return in reboot for Disney+ and Hulu

By Danielle Broadway LOS ANGELES, Oct 21 (Reuters) - "Glee," the hit musical comedy-drama television series, is set to return in a reboot, streaming services Disney+ and Hulu announced on

Oct 21 • 11:20 AM EDT • Entertainment • centraloregondaily.com

'Glee' reboot coming to Disney+ and Hulu

Co-creator/writer Ryan Murphy (C) poses in the press room with the cast of 'Glee' with the award for best television series musical or comedy for 'Glee' at the 67th Annual Golden Globe Awards held at The Beverly Hilton Hotel on January 17, 2010 in Beverly Hills, California. (Kevin Winter/Getty Images)The hit TV show Glee is coming back.An all-new season of the hit series from Ryan Murphy is coming to Disney+ and Hulu, Disney announced Wednesday.No details about the cast or an official release date have been shared.The studio behind the reboot is 20th Television, which also produced the original series.Glee first aired on Fox for six seasons, from 2009 to 2015.It followed a high school glee club and starred Lea Michele, the late Cory Monteith, the late Naya Rivera, Amber Riley, Chris Colfer, Kevin McHale, Jenna Ushkowitz, Matthew Morrison, Jane Lynch and more.Murphy told ABC News last month that a script for a Glee reboot had been written, and that he is in touch with cast members about returning.“I’ve been quietly having conversations with people on that show … about, ‘What do you think? Should we?,'" Murphy said. "Maybe I shouldn’t, I don’t know. It’s fun just to try."Glee won six Primetime Emmys and several Golden Globes. It also won the GLAAD Media Award for outstanding comedy series in 2010 and 2011.All 121 original episodes of Glee are currently streaming on Hulu.The Walt Disney Co. is the parent company of ABC News, Disney+ and Hulu.Copyright © 2026, ABC Audio. All rights reserved.

Oct 21 • 8:58 AM EDT • Entertainment • willmarradio.com

Streaming’s Biggest Show Returns…and a Buzzy Genre Struggles

(Welcome to my weekly streaming ratings report, the single best guide to what’s popular in streaming TV and what isn’t. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. If you were forwarded this email, please subscribe to get these insights each week.) Obviously, the big news of the week (if not month) is Netflix letting go of executive Bela Bajaria, their chief content officer. I’m going to cover this in my next “Most Important Story of the Week”, but I also have a data angle that I might publish before then. (Too much news this month, am I right?) But first, I have a bonus Streaming Ratings Report issue for you. Today’s article is a bit of a grab bag of topics I’ve wanted to write about, but couldn’t squeeze into the (already very long) Streaming Ratings Report issues. The NFL drives huge viewership numbers, so I’ve got a look at that. A whole bunch of TV shows returned to the traditional broadcast channels, and I have thoughts. And I have a quick look at adult animated shows, since a couple flopped earlier this month. Plus, the Emmys aired earlier this month, and we got some fun data bout how popular those nominated shows are and why I’m not optimistic about the show’s future. That’s a lot, so let’s dive right in. Subscribe Sports - Football Remains the King of Streaming Over the last two Streaming Ratings Reports, I sorta ignored the biggest “show” each week. (I was tempted to say “piece of content” but I know that word bugs folks.) In my database, I call these “specials”, and they sure are special. I speak of the king of American TV: football!!! Streaming football is back and, unlike some other sports, it routinely dominates all viewership. Probably the best way to show this is to update one of my favorite graphics, the “40 Million Hour Club”1 since football games have joined that club each week they’ve premiered: (Yep, that’s the data through 28-Sep, the first four weeks of the season. As a reminder, I take the average minute audience provided by Nielsen, factor out a percentage of linear TV viewers in home markets, and multiply the run time by the three-hour runtime.) Again, the numbers are huge. Let’s start with Netflix. They grabbed the rights to the bonus opening week NFL Kickoff game (which was on YouTube last year) and it put up 18.5 million viewers on average. That nets out to 47.4 million hours of estimated streaming hours. That’s good! Though, notably, it’s well below Christmas Day games from previous years. Compared to other streamers/broadcasters, that’s a bit of a mixed result. On one hand, Netflix’s 18.5 million average is about what YouTube claimed last year, though Nielsen used a bespoke methodology at that time, so I trust this viewership figure more. So that’s good. (The game also shifted from a Friday to a Thursday and that could have helped the viewership as well.) And Netflix continues to best Prime Video in total viewership—as you’ll see next—though Netflix has had much higher-profile (opening week and Christmas Day) games. NBC/Peacock’s opening game the night before averaged 25.1 million average viewers, which is just much bigger than Netflix (or Prime Video). That’s the big caveat to all streaming viewership records: even in success, they can’t compete with traditional linear TV. Previously, I called this my “hierarchy of viewership”, and the data keeps supporting that thesis. The downside for NBC is that this game’s viewership was down compared to previous years, though it may be a counting issue. Here’s a great chart from Sports Media Watch: Indeed, looking at all the opening week games across all windows, Netflix still lags the other primetime windows, but does well compared to the afternoon games: I saw a few folks make the case that streamers still lag traditional broadcasters in reach, and I’d add they really lag compared to “broadcast plus streaming” options like NBC/Peacock, ESPN/Disney+ and CBS/Paramount+. The best data I saw for this came from Samba TV, who charted reach through the 2025 season, and, wow. (Samba TV’s numbers are historically lower than Nielsen’s, so don’t compare their household figures to Nielsen’s hours, but use them as a proxy for the relative reach of the streamers.) The good news is Prime Video is NOT having a down year. Their opening Thursday Night Football game reached 18.6 million viewers (about what Netflix got), but that’s a high for Prime Video on Thursdays and the biggest Thursday night game since 2015. The TNF games the weeks of 21-Sep and 28-Sep continued this streak, getting 43.1 (16.8 million average viewers) and 42.5 total hours (16.6 million average viewers), which were both up from last year. Still, that continues the (typical) season slide: (For those new-to-streaming-football-numbers folks, the viewership declines for Thursday Night Football as the year goes along.) Overall, it appears as if Prime Video is now part of the “football habit”, be it for customers at home or out at places like bars and restaurants. And its viewership is slowly catching up to broadcast. One last chart shows this. Last season, Nielsen started adding out-of-home viewership to the charts, so I try not to do season-to-season comparisons as I did for the first few years. And while Nielsen added Big Data viewing this year, I’m going to compare the last two seasons. Here’s that chart, which shows the season-over-season gains: When it comes to streaming football, we have to keep a few seemingly contradictory thoughts in our head… First, streaming doesn’t come close to matching broadcast’s reach and, thus, viewership. Second, even with that gap, football is still the biggest “thing” on streaming. It’s very, very popular. Third, while some methodology changes have likely helped Prime Video’s numbers, their viewership does appear to be growing. Lastly, yeah, the NFL started the season off poorly, with week one dragging down the numbers in year-over-year comparisons. However—and again, methodology changes may have helped this—the viewership grew compared to previous seasons over the next couple of weeks. So football is still king. On streaming and off. Television - Adult Animation Continues to NOT Make the Streaming Charts In the last two reports, two adult-animated shows whiffed: Netflix’s animated comedy, Dang! Paramount+’s Sega-video-game-inspired fantasy/comedy, Golden Axe. Neither made the charts, but that’s usually the case for animated shows. I mean, here’s literally every animated show that’s made the Nielsen Original charts since the start of 2025: And one of those shows is G_abby’s Dollhouse_! A kids show! The problem with charts like this is that they don’t give you a sense of how many shows miss the charts. Netflix had at least eleven animated flops, including comedies like Big Mouth (a show everyone assumed was popular in the pre-Streaming Ratings Era), Long Story Short, Haunted Hotel, Mating Season, Strip Law, and Alley Cats, and action shows like Blood of Zeus, Castlevania: Nocturne, Devil May Cry, Splinter Cell: Deathwatch, and Tomb Raider: The Legend of Lara Croft. Prime Video had at least six animated misses, two in the same universe (Hazbin Hotel, Helluva Boss), three more comedies (#1 Happy Family USA, The Second Best Hospital in the Galaxy and Kevin) and an action show (The Mighty Nein). Disney+ had MCU and Star Wars animated misses (Eyes of Wakanda, Marvel Zombies, Star Wars: Visions, Star Wars: Maul – Shadow Lord, and Star Wars: Tales of the Underworld) but I can’t tell how many of those shows were geared towards adults. HBO Max had Harley Quinn and Hulu had Solar Opposites. None of these shows made the charts! That’s a lot of misses! If I remade the chart with all those misses, here’s how it would look: Listen, I know the counter arguments. First, it’s cheaper to produce animated shows than live action. Fair enough, but with viewership this low, even that cheaper price point starts to not matter. Second, just look at the acquired charts. Hit animated comedies can generate viewership for years! Shows like The Simpsons, South Park, Family Guy, and Bob’s Burgers do really, really well. Fair enough, but streaming has failed to recreate the dynamic that Fox has mastered so well. That’s a problem for streaming still. Television - Emmys! The annual Emmys broadcast was a few weeks ago, and I’ve got data on how the nominees performed on streaming, plus hot takes on this year’s viewership (and the big news about the broadcast’s, er, streamcast’s future). We’re just getting started with this issue, but the rest is for paid subscribers of the Entertainment Strategy Guy, so if you’d like to find out… The top Emmy-nominated shows… ...why I’m worried about the future of the Emmys telecast... ...the pros of broadcast television ...and the cons... ...please subscribe! We can only keep doing this great work with your support. Coming Soon! Next week, we’ve got a double issue (since the weeks of 21-Sep and 28-Sep were so light), but then I’ll be all caught up after a deluge of streaming ratings data from Nielsen in September. In the meantime, I’m going to try to take a look at Netflix’s stats to explain why Bela Bajaria is out. But even light weeks give me plenty to talk about. The Great British Baking Show returns to Netflix and Apple TV has a buzzy new star-studded comedy. And Netflix has a controversial-but-appears-to-be-popular new game show. Plus big films like Toy Story 5, Backrooms and The Breadwinner head to streaming. And is East of Eden a hit? After that, The Kardashians return to Hulu, Prime Video has a reboot of Carrie, and Netflix has a horror show, Below. Disclosure Day heads to Peacock, The Housemaid heads to HBO Max_,_ a new Ben Affleck film, Animals, lands on Netflix, and Apple TV has a new John Cena action film based on, checks notes, Hasbro’s Matchbox toys. Okay. Longterm, some interesting TV production news. HBO Max ordered How to Survive Without Me, starring Kaley Cuoco, Joshua Jackson, Ray Romano and Rita Wilson, for fifteen episodes! I love that some streamers (or, at least, HBO Max) are finally ordering TV shows with more than eight episodes. In less wise production news, Landman does not appear to be coming back this year, since it just started production. Frankly, I don’t love this (get your shows out on time) but Landman is so popular, I doubt it matters.

Oct 18 • 3:59 PM EDT • Entertainment • entertainment.substack.com

Simu Liu’s Underrated Underwater Thriller & More Hulu Releases This Week

Hulu‘s lineup this week features Simu Liu’s gripping deep-sea thriller, plus more fresh releases. Set to premiere on October 25, Last Breath is a survival thriller from director Alex Parkinson. It rev...

Oct 18 • 10:00 AM EDT • Entertainment • yahoo.com

Best Hulu deals and bundles: Best streaming deals in October 2026

Stream excellent shows and movies at a heavily discounted price.

Oct 18 • 5:00 AM EDT • Entertainment • mashable.com

What's new to streaming this week? (Oct. 16, 2026)

What’s new on Netflix, Prime Video, Hulu, and more? We've got you covered.

Oct 15 • 5:00 AM EDT • Entertainment • mashable.com

‘I’ve worked hard to get where I’m not’: Kirk Fox on comedy, tennis and his dirtbag-noir novel

Fox returns to Sterlin Harjo’s Hulu series 'The Lowdown' as he takes on more writing and acting projects, saying finishing the novel helped him believe he could complete something.

Oct 14 • 1:58 PM EDT • Entertainment • latimes.com

Ryan Coogler's 'reimagining' of 'The X-Files' is picked up by Hulu

Hulu announced that it picked up Ryan Coogler's "The X-Files" project, which stars Danielle Deadwyler and Himesh Patel, to series.

Oct 13 • 7:05 PM EDT • Entertainment • latimes.com

Kylie Jenner Stars in Hulu’s 'Bachelorette Weekend'

The reality star takes on her first major scripted role as a bride whose closest friends become suspects after a deadly getaway.

Oct 11 • 10:32 AM EDT • Entertainment • yahoo.com

What's new to streaming this week? (Oct. 9, 2026)

What’s new on Netflix, Prime Video, Hulu, and more? We've got you covered.

Oct 8 • 5:00 AM EDT • Entertainment • mashable.com

Who Won August and September: Original Films or Franchises?

(Welcome to the Entertainment Strategy Guy, a newsletter on the entertainment industry and business strategy. I write a weekly Streaming Ratings Report and a bi-weekly strategy column, along with occasional deep dives into other topics, like today’s article. Please subscribe.) I just heard someone say that if you’re reading a pundit or data analyst, and they don’t tell you that they got anything wrong, they’re not a pundit but an “influencer”. I agree with that. You have to tell your audience when you get things wrong, or they won’t (or shouldn’t) trust you as much. Today, we’ve got another edition of “What I Got Right, What I Got Wrong”. In general, I’m patting myself on the back (and patting very hard) about a few things like IP at the box office, LIV golf, horror films, crowdfunding movies, superheroes, and old people going to the theaters. That said, I also made a couple of data mistakes on the streaming bubble popping and HBO’s datecdotes, so I’m not perfect. But first, I need your feedback... Subscribe Follow-Ups: What Should We Call Mid-Budget Movies Which Aren’t Cinematic Enough for Theaters But Are Too Expensive to Make Money on Streaming? After I asked for feedback on what we should call straight-to-streaming films that are too big to pencil out on streaming but not really big enough to resonate in theaters, I got some great suggestions from you all, including... “Moldilocks” from John Aboud “Little Big Indie” from Travis Frick1 “Midflicks” from Jonathan Funke. “Extra-Medium” from Jona Nwuke. (Read the explanation in the footnote.) Between these and Brandon Katz—who suggested “Bermuda Budget Triangle”, “The Platform Gap” and “The Distribution Deadzone”—we’ve got some excellent suggestions. And they’re better than my suggestion, the “Streaming Budget Dead Zone”, so let’s take a poll! The winning entry becomes the new term. Loading... RIGHT: LIV Golf is Fully Bankrupt…Is Anyone Else Next? A few years ago, I was always a bit perplexed at all the articles I’d read praising LIV Golf and their strategy to disrupt the PGA. LIV Golf, a brand new professional golf league, offered PGA stars ten times what they made on the PGA Tour to join their new league. And folks praised this strategy for its initial “success” in that a lot of big names did indeed leave the PGA. Yeah, of course the players came over. LIV Golf paid them so, so, so much more! But LIV Golf hadn’t discovered a way to increase potential revenue. So think about this in basic business terms… They paid much more in costs… …but had no real way to increase revenue. That’s not a strategy! That’s deficit financing. It won’t work unless you bankrupt the competition (and then turn around and pay those same golfers much, much less). It’s not a sustainable strategy and only lasts as long as the company/person/nation backing it decides they’re cool with losing money. For LIV Golf, that meant Middle East oil wealth, in particular Saudi Arabian money. Clearly, the current Iran War has hurt Middle East finances, so they need to trim their more exorbitant spending. And LIV Golf was part of that trimming. This should be a major warning for others. TGL’s parent company, TMRW Sports, just got a $1 billion valuation, despite TGL’s (the indoor golf league) horrible TV viewership of less than half a million viewers per match. Unrivaled, the women’s basketball league, just secured a $650 valuation, despite its horrible TV viewership and a new rival (Project B) entering the scene next year. To relate this to streaming, Hollywood should ask which streamers may have wealthy patrons funding their losses. (Let’s be clear: Google, Amazon and Apple.) Could those patrons lose their appetite? For Amazon, probably not. But Apple has a new boss, so maybe! WRONG: My Analysis of the Streaming Bubble Was Missing a Week I’m going to be congratulating myself a lot today, but I make mistakes too, like this data goof. When I last compiled the data on the decline in TV shows, I was missing one week at the end of June. If you look at the first image, you can see that one week was mislabelled as “July”. Mainly, this image got updated to show a 27% decline, not 29%: This change doesn’t really impact the overall analysis, but it is two percent better. By the way, through the third quarter, the decline increased and it’s now a 30% decrease since 2022. (I’ll write/visualize this in an upcoming article.) But I want you to trust me and my data. Especially these days, when many people are using LLMs that I know are inserting faulty data into their charts, I want to keep earning my audience’s faith. So that’s the accurate data. RIGHT: IP Remains Very, Very Popular In July, I wrote a giant (and I mean giant) article on Backrooms, Obsession, and the box office, going over what we know, what we don’t know about what works in theaters, looking at YouTubers, IP, the horror genre, comic book movies, and a whole lot more. The month of August really tested a lot of my theses and, being honest, mostly supported my arguments. Let’s start with IP. Looking at 8-Aug (the weekend after Spider-Man: Brand New Day came out) to 18-Sep (the weekend that Resident Evil came out, which I think provides a nice bookend to this time period), there were seven films based on pre-existing IP: Resident Evil (2026) ($126 million) Practical Magic 2 ($65 million) _Insidious: Out of the Furthe_r ($65 million) Coyote Vs. Acme ($59 million) Paw Patrol: The Dino Movie ($53 million) Tony ($15 million) Super Troopers 3 ($7 million) Compare those to the notable original films from the past month—I actually could have included more movies, but here are just thirteen, bringing us to an even twenty films—including.... The End of Oak Street ($54 million) Buddy ($26 million) Mutiny ($15 million) By Any Means ($15 million) The Dog Stars ($14 million) Runner ($14 million) One Night Only ($11 million) Hope ($8 million) Spa Weekend ($7 million) The Uprising ($6 million) Teenage Sex and Death at Camp Miasma ($6 million) Onslaught ($3 million) Eli Roth’s Ice Cream Man ($2.8 million) Here’s that in chart form: Five of the top six films in this time period were all based on IP. I made a big chart of films that grossed over $200 million at the box office before Spider-Man: Brand New Day and The Odyssey hit theaters. Let’s update that chart! By the way, if you want to see how I categorized each film—so another bar chart—here it is: I know that many of my fellow critics/pundits/analysts dislike films based on IP and how Hollywood is making so many of them. And I’m sympathetic to this point of view. As I’ve written many, many times before, you need a balance between existing franchises, new IP, and original films. And Hollywood clearly needs to make more films like Resident Evil (a well-made film from a visionary director) and fewer Practical Magic 2’s (which didn’t get critical or customer buzz). But at some point, critics and pundits need to contend with what audiences are telling them: Movie-goers aren’t showing up to original films. Audiences are speaking with their dollars, telling you they want more IP and franchises. You can try to convince studio heads to make fewer IP-based films and franchises, but the data and numbers aren’t there. Instead, critics need to work harder to convince audiences to show up for original films. Aim your ire/concern at the average person, not studio heads.2 Because they’re just making the films that audiences are telling them to make. WRONG: Original Horror Films Didn’t Break Out I’ll be honest, even though I wrote an article casting some skepticism on the horror genre in July, if you asked me to make a prediction, I would have predicted that, in August, a new, original horror film would have blown up. No, seriously, I just assumed that Obsession and Backrooms presaged a change in audience behavior. But none of the buzzy new original horror films from August—Teenage Sex and Death at Camp Miasma, Onslaught (not an action film in spite of the ads), The End of Oak Street, Eli Roth’s Ice Cream Man, or _Buddy—_broke out. To be clear, exactly one of those films (Buddy) had good “ROI”, but again—I try to be specific in my language—none were “popular” in any broad sense of the word. None of them will be “saving” movies theaters like Backrooms or _Obsession_helped save the summer. The new Insidious film and Resident Evil, both based on IP, were far and away the biggest horror films since July. (We’ll see if this changes in October/Halloween season.) RIGHT: Stay Skeptical about Crowdfunding... I’ve long been skeptical about crowd-investing platforms as one of Hollywood’s saviors, mainly because there’s so much hype/buzz. People need to stay more skeptical about more things, explaining both the potential upside but also the downsides. In particular, the media often hypes crowdfunding at the start and never checks in on the actual results after they’ve come in later. And August gave us our first update! _Ice Cream Man—_directed by Eli Roth—grossed $6 million off of a $5.5 million budget. This is a production of The Horror Section, which was one of the first “crowd investing” studios with 2,400 investors, which means that 2,400 investors probably lost money. They certainly aren’t getting as great of returns as if they had just invested their dollars in the stock market. Hopefully Stiletto (Tagline: “Someone’s Going to Make it Rain Blood!”) does better next month. WRONG: Another Data Goof Here’s another data error. When the first episode of House of the Dragon came out, HBO put out that it had 21.5 million viewers in the first three days, and I read that to mean in the US…but no, it was global. So my US-only datecdotes charts shouldn’t have included it. We never got US-only numbers for the first episode, but for the final episode, HBO put out that it had 11 million US viewers. (And that global dropped to 21 million viewers.) Here’s the updated chart (which I’ve since used in the Streaming Ratings Report): Still, this show is absolutely huge. RIGHT: Superhero Films Remain Very, Very Popular After Supergirl flopped, I read a few takes that “comic book movies are going the way of the Western”. Post-Spider-Man: Brand New Day, that take didn’t age well. To be fair, I have a very nuanced take on the superhero genre right now; it’s down right now, for a lot of reasons. But it’s not “dead”. Maybe _Spider-_Man is just a really popular character? I saw that take, and it’s a fair counter-argument. (But pundits arguing that superhero movies were dead should have mentioned this $1.5 billion counter-argument…) But is it just Spider-Man? The next Avengers film already has $50 million in pre-sales (and I was skeptical that that film would do well) and the Avengers: End Game re-release topped the box office two weekends ago (over three original films). And I wouldn’t bet against Batman or Superman. So maybe it’s just Spider-Man, Batman, Superman and the Avengers. Oh, and Deadpool, of course. And Black Panther. And Wolverine. And probably the X-Men. Plus a well-made Wonder Woman or the Hulk film could break out. But that’s it! It’s just those ten characters/teams. Oh, what’s that? Lanterns is also doing well on HBO? (See previous section…) To be fair, I’m actually pretty sympathetic to the argument that more popular characters—like Spider-Man and Batman—anchor more popular films. In fact, I made that exact argument three years ago when I first wrote about the “Marvel-cession”. In many ways, you can blame The Guardians of the Galaxy for fooling Marvel Studios (and the rest of us) into believing that any character could pop. It turns out, the list of iconic characters is probably smaller than most people think. But it’s probably too early to say that superhero films and comic book movies are dead unless “death” means a slight decline over a longtime. RIGHT: Who Killed Theaters? Old People I get frustrated whenever I see headlines or analysis about how young people are “returning” to theaters. As I’ve detailed(for years), young people have always powered the US box office, despite narratives about “kids these days” and their “phones”. Really, what’s changed post-2020/pandemic is that old people aren’t going to the movies nearly as much. This summer, I saw a movie (from an older director) in a theater near a retirement community, and multiple older people at the theater were talking about how this was their first time seeing a movie in years. I dislike personal anecdotes, so YouGov can fill in the data, best summarized by this headline: “Who killed movie theaters? Not the youths”. According to them, 64% of people aged 18-29 have seen a movie in the last year, but only 30% of 65-and-older. 20% of 18-29 have seen a movie in theaters in the last week and 42% in the last month. Here’s the polling data: Most concerning? Many Americans (17%) think theaters are a worse or much worse experience than watching films at home. Slight WRONG: Hadestown Opens Big A live theater capture of the Broadway musical, Hadestown, made $20 million at the US box office, which begs the question: was I wrong to be skeptical about musicals a few years ago? Yes and no. On the one hand, $20 million is a far cry from being “popular”, so yeah, the genre isn’t that popular overall and Hadestown is one of the more popular musicals from recent years (i.e. the “Taylor Swift Data Fallacy” in action). On the other, I doubt filming this cost all that much, and I don’t think that they spent much on marketing, so this is a good source of ancillary revenue. Smaller Updates WRONG: As I mentioned in a Streaming Ratings Report, I underestimated the budget for Enola Holmes 3. It probably cost more like $50 million, if not more. But... I’m not sure that it really matters? At sub-10 million hours, prices have to come down to make this work. WRONG: Netflix is giving Ink a 27-day in theaters! To quote the kids/YouTubers these days, let’s go! Now I might actually have a chance to see Danny Boyle’s latest in theaters. I’d complained about this in a “Coming Soon” section, but I was heartened to read that Netflix is giving multiple films longer theatrical windows this year. RIGHT: Netflix is sending 4-5 films per year to theaters. Netflix is slowly but surely sending more and more films to theaters, as I cautiously predicted earlier this year. For now, it’s just three big films and a number of awards contenders, but still, this is great news. And they’ll be releasing box office grosses! Just this week, Ted Sarandos confirmed that KPop Demon Hunters 2 will come to theaters (and my guess is it performs in the box office top ten at a minimum). WRONG: Angel has 3 million subscribers! How do I know this? Well, they told Deadline, who reported it. I marked this as “wrong”, since they’ve doubled their subscribers in one year but, you know, they don’t really have a hit film to speak of and they’re still losing money. WRONG: Furious was only renewed for one more season. I accidentally wrote “two more seasons” in my latest “Renewals, Cancellations, Un-Orders and Removals Update”. RIGHT: House of David is ending with its third season. In July, Prime Video renewed House of David for a third season, as I just wrote in my latest “Renewals and Cancellations” report. Well, now it’s ending after that third season. Why? As I’ve been writing, its viewership wasn’t great. I got feedback that this show didn’t cost very much, but it cost enough that its limited viewership didn’t save it. WRONG: Adults was a Hulu original! So I missed Adults when it first came out last year; I saw that it aired on FX and just assumed that it was a linear-first program. Turns out, it aired three episodes on FX, but binge-released the rest of its episodes the next day on Hulu. Huh. So I should have covered it last year! But I just wrote about it. 1 “When I was a kid in the 90s, if you wore a t-shirt to school that wasn’t too big and also wasn’t too small, but somehow didn’t quite fit, we’d say you were wearing an “extra-medium” shirt.” 2 As always, a huge exception is Disney, which barely makes anything original anymore.

Oct 7 • 6:41 PM EDT • Entertainment • entertainment.substack.com

Kylie Jenner 'Bachelorette Weekend' Series Gets Hulu Order (Exclusive)

Kylie Jenner is set to star in and exec produce Bachelorette Weekend, a thriller drama which is getting a Hulu series order with Kim Kardahsian as EP.

Oct 5 • 6:03 PM EDT • Entertainment • deadline.com

Kylie Jenner Bachelorette Weekend Thriller Getting Hulu Series Order From Kim Kardashian, Lauren Oliver & Kapital Entertainment

EXCLUSIVE: Kylie Jenner is set to headline and executive produce Bachelorette Weekend (working title), a thriller drama, which is finalizing a deal for a straight-to-series order at Hulu, Deadline has...

Oct 5 • 6:03 PM EDT • Entertainment • yahoo.com

'The Swan: Behind The Mirror' director Erin Lee Carr on the doc's shocks and flock

New to Hulu, this documentary will have you raging over the 2004 reality TV nightmare.

Oct 2 • 7:25 AM EDT • Entertainment • mashable.com

What to stream in October 2026: ‘East of Eden,’ ‘VisionQuest,’ ‘Carrie’

Here's what's coming to Netflix, Hulu, Disney+, HBO Max, Prime Video, Peacock, Paramount+ and other streaming services in October.

Oct 1 • 4:00 PM EDT • Entertainment • yakimaherald.com

Wild New Hulu Series Pulls Back the Curtain on a Controversial 2000s Reality Show

A nostalgic reality TV favorite is getting a candid look back, with the women at its center revisiting their experiences and what really happened behind the scenes. Get all the details here.

Oct 1 • 10:40 AM EDT • Entertainment • purewow.com

Looking at the Ugly Side of the Paramount-Skydance Merger...And How I’d Fix It

A Message from Our Sponsor Certified Fresh with 100% on Rotten Tomatoes, FX’s Adults is an ensemble comedy series about a group of twenty-somethings in New York leaning on each other to navigate love, work, friendship and family. Don’t sleep on “The Sitcom of the Moment” - Awards Buzz All Episodes now streaming on Hulu on Disney+. Watch The Teaser Trailer... (Welcome to the Entertainment Strategy Guy, a newsletter on the entertainment industr(Welcome to the “Most Important Story of the Week”, my bi-weekly strategy column analyzing the most important (but often not buzziest) news story of the last two weeks. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. Please subscribe.) Before we dive in, I wanted to congratulate Broadcast Now for being the first to report that Netflix’s How to Get to Heaven from Belfast has been cancelled. (I saw this in a write-up by Kasey Moore of Whats-On-Netflix.) More importantly, I wanted to note that, as of yesterday, none of the other trades had reported the news yet. I have half a guess that eventually one of them will report this. Anyways, it’s time to take a break from my deluge of streaming ratings reports to continue my analysis of the Paramount Skydance Warner Bros. Discovery (PSWbD) saga. As I noted last week, a lot of times when folks use the (sometimes cliched) “the good, the bad and the ugly” framing for an article, “the ugly” section is just more bad. Or very, very bad. In this case, yeah, I do think it’s ugly. In more than one way. Unfortunately, we’re only going to have time to tackle one of those ways today: the ugly pile of debt to finance this deal. (In a future article, I may cover the entire process for how it went down, which was very, very ugly.) Last issue, I explained why I liked this deal in a vacuum. Unfortunately, “vacuums” don’t exist outside of space. Let’s dive in. Subscribe Most Important Story of the Week - The Ugliness of the Paramount/Warner Bros. Merger More than one person sent me a note speculating that the big problem with Paramount Skydance buying Warner Bros. Discovery is the “Warner Bros.” portion of the deal. In fact, that’s a take I read a lot about Warner Bros., ever since they caught Netflix’s, and then Paramount-Skydance’s, eye. In short, multiple companies (Time, AOL, AT&T, Discovery) have bought and then regretted buying Warner Bros. Since it’s nearing Halloween, you could almost say it’s like the folks think WB is cursed! It’s a haunted studio—like the town of Derry in movie studio form—and whoever takes possession of it will fall into misery! Yet...I just don’t like that story, because it doesn’t explain the “why” behind why those deals fell through. Especially when Warner Bros. has continued to succeed as a TV and film studio in the intervening two decades. Lord of the Rings? Harry Potter? Game of Thrones? Everything HBO? Considering it never fully owned a broadcast TV channel, this media company has done pretty well. So what went wrong? Well, in recent years, companies bought Warner Bros. instead of the other, smarter option. Explaining POCD (And Applying It to Mergers & Acquisitions) As I explained last issue, one of my favorite frameworks is the POCD tool for evaluating venture capital investments: People Opportunity Context Deal The bar to invest as a VC is high. (Or I might say “was” since cheap interest rates made life easier last decade.) You review a thousand prospectuses, get pitched by a hundred, and invest in the ten best, with the hopes that one of those ten would pay for the rest. That means every element of a deal needed to pay off: you needed the right people running the companies, who could capitalize on the right opportunity, in the context of an industry that was ripe for disruption. If you could then not overpay, you could make some money in a smart deal. The analogy isn’t perfect here, but close enough. For a merger or acquisition to work, you need the combined company (which is the opportunity) to make more than the price you need to pay (which is the deal). Note: the people and context still matter, but with M&A, it’s a little more straightforward: does the opportunity exceed the cost? And usually with Warner Bros., it hasn’t. If you want to find out the single biggest mistake made by the Warner Bros. suitors over the last few years (and my simple fix) become a paid subscriber. I’ll also touch on who I think Paramount-Skydance could (shockingly) consider buying next, TBD, and more. Sign up here.

Sep 30 • 6:41 PM EDT • Entertainment • entertainment.substack.com

“The Swan” contestant recalls fluid filling lungs after plastic surgery for divisive show: ‘I almost died’ for reality TV

Hulu’s nightmare-fuel documentary “The Swan: Behind the Mirror” takes viewers inside one of the most twisted reality series of all time.

Sep 29 • 8:15 AM EDT • Entertainment • yahoo.com

Disney Unveils Oasis Doc Premiere Date

Disney has unveiled premiere date for Steven Knight’s Oasis documentary on Disney+ and Hulu. The feature will land on October 9, just two weeks after tickets to Oasis’ next round of tour dates were sn...

Sep 28 • 10:00 AM EDT • Entertainment • yahoo.com

Disney+ and Hulu Now Cost More than $20 a Month without Ads

Disney is again raising prices for several streaming subscription tiers, pushing the cost of its ad-free Disney+ and Hulu plans past $20.

Sep 24 • 2:00 AM EDT • Entertainment • wktv.com

Disney+ and Hulu raise prices again as Disney steers subscribers toward bundles

Ad-free Disney+ and Hulu now cost $21.49 a month each, up $2.50, while the ad-free bundle rises to just $21.99. Here's what's changing and when.

Sep 23 • 3:15 PM EDT • Entertainment • latimes.com

Disney+, Hulu price to increase as soon as Wednesday

The price increase will bring Disney+ more in line with a similar plan sold by Netflix.

Sep 23 • 12:19 PM EDT • Entertainment • detroitnews.com

Disney to raise prices on Disney+, Hulu subscriptions, Bloomberg News reports

Disney will raise prices on several streaming subscriptions, including its flagship ad-free Disney+ plan, Bloomberg ​News reported on Wednesday, citing people familiar ‌with the matter.

Sep 23 • 11:41 AM EDT • Business • reuters.com

Chad Powers Has No Right To Be As Good As It Is, And I’ll Be Devastated If We Don’t Get Season 3

C'mon give us the "w" Hulu.

Sep 22 • 11:13 AM EDT • Entertainment • yahoo.com

Construction halted on Ken Griffin’s $2.5 billion Miami headquarters

A drilling rig toppled at the Citadel construction site, crushing three vehicles and prompting Miami-Dade County to stop work pending an investigation.

Sep 21 • 7:03 PM EDT • Business • chicagobusiness.com

Adam Smith Named Chairman of Direct-to-Consumer at Disney Entertainment

Disney Entertainment has announced that Adam Smith has been named Chairman, Direct-to-Consumer, with responsibility for Disney+ and Hulu including product, engineering, advertising technology, programming strategy, partnerships, and data and analytics....

Sep 21 • 9:42 AM EDT • Entertainment • sportsvideo.org

New TV shows to watch this week: Tune in to 'Youth' on HBO, stream 'Slow Horses' on Apple TV and revisit 'Gilmore Girls' on Hulu

"Slow Horses" is back, "A Different World" gets a reboot and Matthew McConaughey and Woody Harrelson team up in "Brothers."

Sep 21 • 8:00 AM EDT • Entertainment • yahoo.com

Best Hulu deals and bundles: Best streaming deals in September 2026

Stream excellent shows and movies at a heavily discounted price.

Sep 19 • 5:00 AM EDT • Entertainment • mashable.com

The Kardashians Season 8: Kim's Health Scare, Kendall on Cara Delevingne

With the famous family being on TV for nearly two decades, Khloé Kardashian tells The Hollywood Reporter that they want to "keep doing" the Hulu reality series as long as audiences want to watch: "I don't have a real end date in my head."

Sep 17 • 7:07 PM EDT • Health • hollywoodreporter.com

Disney names insider Adam Smith as chairman of streaming business

Walt Disney on Thursday named insider Adam Smith chairman of ​its streaming business, as the company ‌seeks to sharpen its focus across its direct-to-consumer platforms such as Disney+ and ​Hulu.

Sep 17 • 5:08 PM EDT • Business • reuters.com

Disney names insider Adam Smith as chairman of streaming business

Sept 17 (Reuters) - Walt Disney on Thursday named insider Adam Smith chairman of its ​streaming business, as the company ‌seeks to sharpen its focus across its direct-to-consumer platforms such as Disney+ and Hulu. • The company also ‌named ​Joe Earley...

Sep 17 • 5:08 PM EDT • Business • wtvbam.com

Disney names insider Adam Smith as chairman of streaming business

Sept 17 (Reuters) - Walt Disney on Thursday named insider Adam Smith chairman of its streaming business, as the company seeks to sharpen its focus across its direct-to-consumer platforms such as Disney+ and Hulu.

Sep 17 • 5:08 PM EDT • Entertainment • bradenton.com

Disney names insider Adam Smith as chairman of streaming business

Sept 17 (Reuters) - Walt Disney on Thursday named insider Adam Smith chairman of its streaming business, as the company seeks to sharpen its focus across its direct-to-consumer platforms such as Disney+ and Hulu.

Sep 17 • 5:08 PM EDT • Entertainment • heraldsun.com

Disney names insider Adam Smith as chairman of streaming business

Sept 17 (Reuters) - Walt Disney on Thursday named insider Adam Smith chairman of its streaming business, as the company seeks to sharpen its focus across its direct-to-consumer platforms such as Disney+ and Hulu.

Sep 17 • 5:08 PM EDT • Business • sanluisobispo.com

Disney names insider Adam Smith as chairman of streaming business

Walt Disney on Thursday named insider ​Adam Smith chairman of its streaming business, as the company seeks ‌to sharpen its focus across its direct-to-consumer platforms ⁠such as ​Disney+ and Hulu.

Sep 17 • 5:08 PM EDT • Business • ksl.com

Disney names insider Adam Smith as chairman of streaming business

Sept 17 (Reuters) - Walt Disney on Thursday named insider Adam Smith chairman of its ​streaming business, as the company ‌seeks to sharpen its focus across its direct-to-consumer platforms such as Disney+ and Hulu. • The company also ‌named ​Joe Earley...

Sep 17 • 5:08 PM EDT • Business • kfgo.com

Media Execs Talk Trends at Variety Entertainment & Technology Summit

A panel of execs from Hulu and ABC, NBCU, WBTV, Blumhouse and Crunchyroll kicked off the Variety Entertainment & Technology Summit presented by EY.

Sep 17 • 1:55 PM EDT • Entertainment • variety.com

Media Execs Talk Trends at Variety Entertainment & Technology Summit

A panel of execs from Hulu and ABC, NBCU, WBTV, Blumhouse and Crunchyroll kicked off the Variety Entertainment & Technology Summit presented by EY.

Sep 17 • 1:55 PM EDT • Entertainment • variety.com

What's new to streaming this week? (Sept. 18, 2026)

What’s new on Netflix, Prime Video, Hulu, and more? We've got you covered.

Sep 17 • 5:00 AM EDT • Entertainment • mashable.com

CMA to honor Dolly Parton in TV tribute on ABC, Disney+, Hulu

On Wednesday, the Country Music Assn. announced that it would produce a two-hour live special honoring Dolly Parton, who died last month at the age of 80.

Sep 16 • 6:08 PM EDT • Entertainment • latimes.com

Will Netflix’s Latest Horror Film Save Its Summer? And Introducing a New Data Source...

(Welcome to my weekly streaming ratings report, the single best guide to what’s popular in streaming TV and what isn’t. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. If you were forwarded this email, please subscribe to get these insights each week.) All month, I’ve been polling you, my readers, on how we think the summer’s biggest blockbusters will do when they eventually land on streaming, and I wanted to share the results. First up, how readers think The Odyssey will perform when it comes to Peacock... People are pretty bullish that The Odyssey will smash it for Peacock. I don’t know that it will have as much rewatchability as Wicked did for kids, but we’ll see. It is now Universal’s highest-grossing film of all time. One note: almost half of Christopher Nolan’s films weren’t available for streaming the week The Odyssey came to theaters, including some of his biggest films like Inception, Dunkirk, Tenet, Oppenheimer and Insomnia. If you did want to watch the others, Prime Video had Memento and The Dark Knight trilogy, HBO Max only had The Dark Knight trilogy (even though Warner Bros. produced most of Nolan’s films), Hulu had The Prestige and Interstellar, and Paramount+ had Interstellar. So you needed at least two streaming subscriptions to catch the rest. Warner Bros. whiffed right here. I know they have long term licensing deals, but they should have tried to get as many Nolan films on HBO Max for launch as possible. Here are the results for Spider-Man: Brand New Day: The audience is a bit more mixed on this one, with everyone agreeing Spider-Man will swing to a big opening, but not necessarily elite or best all time. On to this week’s issue. Netflix continues searching for a hit straight-to-streaming summer film and Lioness and Ted Lasso allow me to look at the difference between a “hit” and a ‘hit for them”. All that, plus new YA/teen melodramas on Prime Video and Netflix, the House of the Dragon finale, USA Network claims a big opening, more big NFL ratings, all the flops, bombs and misses, and a whole lot more. But we start with a fun new data announcement. Let’s dive right in! (Reminder: The streaming ratings report focuses on the U.S. market and compiles data from Nielsen’s weekly top ten viewership ranks, Luminate’s Top Ten Data, JustWatch and Reelgood interest data, Samba TV household viewership, company datecdotes, Netflix hours viewed data, Google Trends, and IMDb to determine the most popular content. While most data points are current, Nielsen’s data covers the weeks of August 3rd to August 9th, 2026. You can find a link to my terminology here.) Subscribe A New Data Source: Reelgood’s Data on Content Libraries Here’s a fun new treat for you. Reelgood—an online service and app that lets users track where shows or films are streaming—is providing data every month for the Streaming Ratings Report on the size of each streamer’s catalogue, along with the new shows and films for each streamer. Yay! Previously, I had pulled “new shows on streamers premiering on the first of the month”: While I liked that data cut, it was a big wonky since it didn’t show all of the new shows or movies that came to a streamer each month. Instead, I would have preferred something like this from Reelgood’s annual report: And now we have it! I’m going to feature Reelgood’s data monthly, showing both total catalogue size and new shows and films appearing on the charts. That’s going to make these two cool new charts. First, here’s the size of various streamers’ film catalogues… (By the way, Reelgood offered to make the charts for me, but I like doing that task by hand to understand the data better.) They also provided data back to last year. Here’s the number of films timeline: And here are the new films on each streamer for the month prior to Aug: As I get used to this data, I plan to keep tinkering with how I display it, but I’m excited to feature it monthly. Today, I’m sharing the film charts; next issue, I’m going to feature TV shows by streamer. Now, in full disclosure, Reelgood is a sponsor of this little-newsletter-that-could. But in my constant quest to figure out what streamer various shows and films are on, I was already a Reelgood user before this sponsorship. I go to their website all the time, and their data is very accurate on where shows are (or have been). Plus, I’ve been sharing their weekly top ten lists for years now, pre-sponsorship. For me, this is a great win-win, since I get to amplify a service I love, and I get a cool new data source to play with. Now, normally folks don’t usually mention their sponsors directly, but as I wrote before, as I start featuring ads in my newsletter, I plan to be extremely open about who is sponsoring my writing so you can trust what I write. Television - Two Big Returning Shows Look Set to Take Over The Charts One key question when it comes to judging streaming shows is whether a show is a “hit” or a “hit for them”. To be clear, the former means a show that’s one of the top shows on streaming, no questions asked. The latter means a show is one of the biggest, for a given streamer. That distinction makes a big difference! It’s really good to be one of the biggest shows on a streamer; it’s much better to be the biggest on streaming, despite the size of a streamer. Because, as we’ve seen now, nearly every streamer—while lacking the number of subscribers or usage of Netflix—can make hit TV shows: Paramount released Landman, whose first and second seasons were among the top two TV shows the year they came out. HBO Max’s The Pitt’s second season is the biggest show of the year so far. Love Island USA was the top show in 2025 for Peacock. And, crucially for today’s discussion: Wayyyyyyyyyyyyyyyyyyyyyyyyyy back in 2023, Ted Lasso was actually the top streaming show of the year according to Nielsen! So even Apple TV (formerly +) can make hit shows. It just doesn’t make them that often. And looking at the Nielsen charts this week, we have two prime candidates for this discussion: That’s right: Ted Lasso returned to Apple TV for its fourth season. Did it return in all its expected glory? Sure, though right now it’s still just a “hit for Apple TV”, but we’ll see how long it lasts on the charts. Its ten episodes are coming out weekly. (Smart choice, Apple!) Ted Lasso started out strong, actually making the Nielsen charts the week before new episodes dropped, which is a rare feat. (Shows like Stranger Things or Bridgerton have pulled that off. That’s terrific company to join!) On Nielsen, it opened to 14.4 million hours in its first week, and 16.6 million the week of 10-Aug. Here’s how that compares to previous seasons: Apple put out that this is their biggest TV launch through two days ever, and looking at the chart and Apple TV’s viewership history, I’d believe it. Here’s Apple’s top shows for season two and beyond: Other data tells a (mostly) similar story. Ted Lasso made Samba TV and it has elite IMDb scores, an insane 8.7 on 465K reviews. The only outlier is Luminate, where the latest season only had 7.4 million hours, and no other seasons made the top ten. As you’ll see below, that’s well below some other solid, but not spectacular shows like Sterling Point, Ride or Die or Furious. I’d be surprised if Ted Lasso isn’t bigger than those other shows, but it’s fine for different data sources to occasionally disagree. And while it’s sucky to bring this up, given that Warner Bros. produced this show, I do wonder how the streaming wars may have been different if Ted Lasso landed on HBO Max initially instead of Apple. I don’t think one show can make or break a streamer, but given HBO’s brand, it could have helped bring people to that streamer much earlier in its lifespan. (Though yeah, I don’t love calling out executives for passing on hit shows, since that’s just the nature of the job. Even the absolute best execs will pass on lots of successful shows. The key is not greenlighting the under-performers/misses.) The other show I’m thinking about in the “hit or hit for them” category is Lioness from Paramount+. Like Ted Lasso, its first season missed the charts, but it’s grown its audience since then. Here’s how season three opened: We’re just getting started with this issue, but the rest is for paid subscribers of the Entertainment Strategy Guy, so if you’d like to find out… How Lioness did on streaming... Two new melodramas for Netflix and Prime Video... Whether Netflix’s latest horror film saved its summer... Hulu’s Furious and Prime Video’s Ride or Die continuing their strong runs... The latest high profile showrunner to flop on streaming... All the flops, bombs and misses... And a whole lot more... ...please subscribe! We can only keep doing this great work with your support. Next week, we’ve got a double issue—since the week of 17-Aug had very few notable new shows or films—so I’ll look at HBO’s Lanterns, Prime Video’s Reacher, Netflix’s Tires, Outer Banks (which posted up huge numbers four years ago), an Aussie romance, and another baseball event (that didn’t resonate). And a bunch of movies like the latest dramedy from an Adam Sandler daughter, Don’t Say Good Luck, Camp Rock 3 on Disney Channel and Disney+, Michael on Starz, and more. Later this month, we’ve got a ton of shows and films to analyze! Movies will be the big story, featuring a box office bomb (Supergirl on HBO Max) and an “underperformer” (The Mandalorian and Grogu on Disney+) contending with a bunch of star-studded straight-to-streaming films like Netflix’s The Whisper Man (Adam Scott, Michelle Monaghan and De Niro!), Mayday on Apple TV+ (Ryan Reynolds and Kenneth Branagh!), The Runner (Gal Gadot) and The Last Sunrise (Eva Longoria and Maia Reficco) on Prime Video. Plus, a ton of TV shows have sophomore seasons coming out. Will The Gentleman put up big numbers on Netflix or suffer from a sophomore slump? Leanne and Beauty in Black on Netflix seem small, but they both might be bigger than you think. Hulu has a bunch of shows: a new season of The Secret Lives of Mormon Wives (the first after all the controversy last year) and the second season of Chad Powers (from Peyton Manning’s production company and starring Glen Powell). This one flopped last year; can it score a touchdown this year? Same goes for FX’s Adults, which I didn’t track last year; will it hit this year? Peacock’s The Office spinoff, The Paper and Apple TV’s Dark Matter also return for second seasons. And Netflix has more Untold specials featuring Vince Young, Raygun (that horrible breakdancer) and Mr. T. Long term, Paramount+ is rebooting yet another franchise, Clueless, and I’m somewhat bullish on this new show. The talent attached (Alicia Silverstone) and creative Josh Schwartz and Stephanie Savage (of The O.C. and Gossip Girl) also feel solid...if they make it funny like the original.

Sep 14 • 6:43 PM EDT • Entertainment • entertainment.substack.com

What's new to streaming this week? (Sept. 11, 2026)

What’s new on Netflix, Prime Video, Hulu, and more? We've got you covered.

Sep 10 • 5:00 AM EDT • Entertainment • mashable.com

The 98 Biggest TV Show Flops, Bombs and Misses in the First Half of 2026

(Welcome to the Entertainment Strategy Guy, a newsletter on the entertainment industry and business strategy. I write a weekly Streaming Ratings Report and a bi-weekly strategy column, along with occasional deep dives into other topics, like today’s article. Please subscribe.) In July, I updated my look at how the “streaming bubble” popped since 2023, showing the decline in streaming TV shows over time. But after compiling and analyzing and writing about over one hundred TV show flops in the first half of 2026—I counted 99 “nominees” and there are even more honorable mentions—I couldn’t have told you that the number of shows is going down. When it comes to scripted, English-language TV shows, it feels like we have as many bombs as ever. I don’t keep a specific count, but some streamers probably had as many flops as they’ve ever had.1 That’s right, it’s time for part two of my analysis of the biggest flops, bombs and misses on streaming in the first half of 2026. Two weeks ago, I took a look at films. Today, TV shows. If you want to read the full methodology for how I assemble this list, you can find it at the bottom of this article. In short, this list is… ...scripted and unscripted TV shows,...from the nine major streamers,...in the US (using US-only ratings),...excluding true crime, kids and foreign-language shows,...that got no/poor ratings,...from Jan-2026 to the end of June-2026. Reminder: this article does not represent my personal opinion—many of these shows are great!—but I follow the data, and a miss is a miss and a bomb is a bomb. Also, price matters. If a TV show costs north of $100 million, it needs to get lots and lots of streaming viewership to justify that budget. As with past editions, I ordered this list by streamer, going from best (fewest flops) to worst (the most misses)—taking the size of the flops into consideration—and like the last edition, three or four streamers vied to take the win/loss of having the most flops. (But the actual winner is no surprise.) I try to avoid tooting my own horn too much, but seriously, in just under 5,000 words (including the methodology section) I provide a mostly comprehensive overview of the eight major streamers (Netflix, Disney+, Prime Video, Hulu, HBO Max, Peacock, Paramount+, and Apple TV) for the first half of the year, mentioning most of their hits and all their misses. It summarizes the entire first half of 2026! If you want to support this work, please subscribe. Subscribe Tubi Big Mood Boarders The Freak Brothers Twenty Twenty Six Honorable Mentions: Busted on Bodycam, Deestroying the Pitch, Destination World Cup 2026 I don’t think that Tubi spends all that much making or (mostly) licensing these original TV shows—Big Mood, Boarders and Twenty Twenty Six all come from the UK—but they’re not free and they didn’t chart anywhere. Winner: The Freak Brothers Have you even heard of this show? It’s an animated comedy...that’s on its third season! And Pete Davidson, Woody Harrelson, John Goodman and Tiffany Haddish all provide voice talent for it. Yes, animated shows don’t cost as much as live action shows, but cheap isn’t free! So a show with this level of talent needs to perform better. Disney+ Daredevil: Born Again Star Wars: Maul – Shadow Lord Honorable Mentions: Behind the Attraction, Donna Hay Coastal Celebrations, We Call It Imagineering Disney+ doesn’t make all that many original shows anymore. They had two flops, and one was animated. Their one not-a-miss show, Wonder Man, got just good enough viewership to not be considered a “miss”...but it’s since been cancelled. At this point, Disney has pivoted entirely away from making big budget TV shows for Disney+ to making...almost nothing for Disney+? Sure, Disney’s spending circa 2019-2022 was unsustainable, but now they’re pivoting too far in the other direction. At some point, Disney needs to stop shifting strategies so wildly. Really, Disney should have made fewer shows for Disney+ at launch and the shows they did make at that time needed to be made at more reasonable budgets. And they should adopt that strategy now. Winner: Daredevil: Born Again Daredevil, the Marvel Comics character, is on my personal Mount Rushmore of favorite superheroes, so it pains me to give him the win/loss today, but this show deserves it. I’ll repeat my hot take from last spring: “Based on his popularity, Daredevil should be in movies, and probably ones that cost a lot less than the MCU’s usual price tag. Disney/Bob Iger/Ike Perlmutter (who, based on reporting, made the decision) made a huge mistake selling TV shows to Netflix in the 2010s, thus limiting this character to the small screen. Daredevil could have anchored Marvel’s post-Infinity War plans, and if he did, the MCU would probably be in a better place than it is now.” HBO Max We’re just getting started with this issue, but the rest is for paid subscribers of the Entertainment Strategy Guy, so if you’d like to find out… What four streamers had the most misses... HBO’s strong start to 2026… The caveat to Peacock’s turnaround this year... Paramount+’s key man problem… What country isn’t delivering hits for Netflix or Hulu... The cavalcade of stars on a streamer where no one is watching their shows... Across nearly 5,000 words of analysis… And a lot more... ...please subscribe! We can only keep doing this great work with your support. If you’d like to read more about why you should subscribe, please read this article about the Streaming Ratings Report, why it matters, why you need it, and why we cover streaming ratings best.

Sep 8 • 6:29 PM EDT • Entertainment • entertainment.substack.com

Streaming ad loads are increasing this year on Netflix, Hulu, and more

Ad-supported streaming services are showing more commercials per hour amid a profit push in Hollywood.

Sep 8 • 5:00 AM EDT • Business • businessinsider.com

How 9/11 bonded Michael Strahan with his ‘little brother’ Pete Davidson

Michael Strahan reveals how he and Pete Davidson were connected through 9/11 in the new documentary, ‘9/11: United We Stand — 25 Years Later,’ available to stream on Hulu and Disney+.

Sep 7 • 12:00 PM EDT • Entertainment • ew.com

How 9/11 bonded Michael Strahan with his ‘little brother’ Pete Davidson

The new documentary, “9/11: United We Stand — 25 Years Later,” is available to stream on Hulu and Disney+.

Sep 7 • 12:00 PM EDT • Entertainment • yahoo.com

The Fierce Battle For Kids’ Eyeballs...Plus Two “Devils” Face Off

(Welcome to my weekly streaming ratings report, the single best guide to what’s popular in streaming TV and what isn’t. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. If you were forwarded this email, please subscribe to get these insights each week.) During the week of this report, Spider-Man: Brand New Day hit theaters and went on to become one of the biggest films of all time. So, you know what that means! It’s time for a poll! Recently, Project Hail Mary came to Prime Video and became a top five film for them, but didn’t smash streaming records, a feat I cautiously thought it could accomplish. Can Spider-Man 4 do better? To set the stakes, some of the biggest films of all time do just okay on streaming. Wicked, Top Gun: Maverick, and Barbie come to mind... But unlike those films, Spider-Man: Brand New Day is a Sony film which means it’s headed to Netflix, the world’s largest streamer. Now, per friend of the newsletter and my go-to Netflix expert, Kasey Moore of What’s on Netflix, Sony films usually appear on Netflix 120 days after they premiere, which means Spidey 4 would land on Netflix on, checks notes, 28-November, one of the two biggest streaming weekends of the year! But Sony occasionally delays its biggest hits for a bit longer, to give them more time to make money on PVOD, so Spider-Man: Brand New Day might not swing onto Netflix until late December or even February 2027. Loading... Okay, on to this week’s issue. Since The Super Mario Galaxy Movie made its way to Peacock, I’m looking at the true workhorse of streaming viewership: kids films. And the surprising film that bested most Netflix animated movies. All that, plus Hulu has a new show that might be a hit (for them…?), two “Devils” square off on streaming, Zendaya tries to find some streaming magic, Netflix’s I Will Find You continues to do well, House of the Dragon tries to break into the season three top ten, some big NBC sports and summer programs, what friendly neighborhood Spider-Man character actually generates the most viewership on streaming, all the flops, bombs and misses, and a whole lot more. Let’s dive right in! (Reminder: The streaming ratings report focuses on the U.S. market and compiles data from Nielsen’s weekly top ten viewership ranks, Luminate’s Top Ten Data, JustWatch and Reelgood interest data, Samba TV household viewership, company datecdotes, Netflix hours viewed data, Google Trends, and IMDb to determine the most popular content. While most data points are current, Nielsen’s data covers the weeks of July 27th to August 2nd, 2026. You can find a link to my terminology here.) Subscribe Film - As The Super Mario Galaxy Movie Hits Peacock, How Have Kids Films Fared in 2026? Like Mario hopping on a Koopa, The Super Mario Galaxy Movie landed on Peacock on 30-July. (Yeah, I kinda forced that Mario reference.) How did it do? Great, just like the first film. It got 13.0 million hours on its opening, and that’s good enough to take second place among Peacock films on the Nielsen charts all time: As I mention all the time, Peacock just isn’t the world’s biggest streamer—in fact, nowhere close—so its films struggle to put up numbers like Netflix (or even Prime Video and Disney+). So this is a solid debut for that streamer. And as we saw last time, The Super Mario Bros. Movie had a HUGE second life on Netflix when it moved streamers. This chart doesn’t even show how long the first Mario lasted on Netflix: a whopping, KPop-esque 31 weeks. For NBCUniversal, though, the big win was the second Mario movie grossing $429 million in America and over $1 billion globally. But yeah, to add a very strong streaming performance only makes its success even greater. Illumination pretty clearly has another hit franchise on their hands. This is a good time, though, to check in on kids films so far in 2026. We’ve had a few big, big titles, a rare Netflix success, and some disappointments. Let’s start with the top animated films since November of 2025, over their first four weeks on the charts, along with a few of the “best all time” animated films: (As a reminder, if a film doesn’t make the Nielsen top ten lists, I don’t have data for it, so it gets a “zero” in terms of viewership. Now, it had some viewership, but I don’t know what it is, so it gets a zero.) I added a few titles to get an idea of what the best of the best looks like in terms of animation. And you can see, through four weeks, Zootopia 2 can now claim “one of the biggest streaming films of all time” titles. GOAT too did surprisingly well, besting Netflix’s biggest films (Swapped and In Your Dreams) through four weeks. When I’ve talked about how films can have varying performances on streaming compared to their box office, this is what I mean. Goat just managed to gross even $103 million at the box office—so it’s popular, but just barely—but did very well on streaming. Of course, what set Encanto and KPop Demon Hunters apart from the rest was their absolutely insane longevity. Here are the kids film charts through eight weeks to show that: And really KPop Demon Hunters just kept going, and no 2025 or 2026 kids films have had that sort of longevity. I can’t wait to see the sequel in theaters. Film - Two Devils and a Drama As I wrote last week, in the past, theatrical-first film flops weren’t eligible for “Miss of the Week” or “Miss of the Year” honors/dishonors, but since so many more films go to theaters first these days, I’ve made them eligible now! But it’s complicated. You see, this is a Streaming Ratings Report, emphasis on streaming, which makes analyzing this week’s two biggest streaming misses—The Drama on HBO Max (A24’s dramedy starring Zendaya and Robert Pattinson) and Prime Video’s The Devil Mouth (a killer shark movie starring young attractive people)—somewhat tricky. The Drama isn’t eligible for Luminate, but The Devil’s Mouth only had 1.5 million hours in its first week: The Devil’s Mouth notched 5.2 million hours according to Nielsen. Meanwhile, The Drama missed the charts entirely. Not great! But Prime Video is a much bigger streamer than HBO Max. That said, HBO Max titles are on Prime Video, but I think Prime Video prioritizes their original/exclusive titles, which helps boost their viewership. Complicating this further, The Drama made $48 million in the US—while A24 sells foreign distribution; the $57 million of overseas grosses helps A24 sell overseas rights for money in the future—off of a $28 million budget (which seems low for Zendaya and Pattinson, so they might have backend). The Devil’s Mouth, though, had zero dollars at the box office. The other stats for The Devil’s Mouth are bleak, and by “bleak”, I mean horrendous: a 4.7 on 15K reviews on IMDb (yikes) and a 46 on Metacritic (double yikes). The Drama, though buzzy online, only has a solid (but far from elite) 7.1 IMDb score on 121K reviews and a 59 on Metacritic (which is far, far lower than I’d have guessed). So which film is the “Miss of the Week”? I’m giving it to The Devil’s Mouth for one simple reason: it’s a horror film. And almost all horror films, even poorly reviewed horror films, should get a shot in theaters to at least try to recoup some of their budgets. The Drama made money at the box office and The Devil’s Mouth didn’t. It’s just like the situation last issue with Obsession and Masters of the Universe. Sure, Obsession didn’t pop on the streaming charts, but at least it already made it money at the box office. And as we’ve been seeing for years now and we’ll see all fall, theatrical films just do better on streaming. After all, the big “devil” winner this week was actually The Devil Wears Prada 2 with 14.8 million hours according to Nielsen. That’s right, The Devil Wears Prada 2—one of the box office success stories of May—came to streaming and parlayed its $220 million box office into 14.8 million Nielsen hours. Disney also put out a datecdote that it had 15.2 million “views” globally in five days, but again we don’t have a lot of great context for what that means. Here’s how it stacks up to other Hulu films, since I’m categorizing this mainly as a Hulu title (though it was also on Disney+): Share Quick Notes on Film We’re just getting started with this issue, but the rest is for paid subscribers of the Entertainment Strategy Guy, so if you’d like to find out… Whether Hulu has a new hit show on its hands... The top first and third seasons of all time and which shows are climbing those charts… What version of Spidey is the most popular... What sport and TV show are performing better on NBC than the NBA... All the flops, bombs and misses... ...please subscribe! We can only keep doing this great work with your support. Coming Soon! Next week, wow, things stay so busy. One of streaming’s biggest shows of all time, Ted Lasso, returns along with new YA-ish shows from Hulu (The Shards, from Ryan Murphy) and Prime Video (Sterling Point). The Challenge moves to Paramount+, plus My Life with the Walter Boys returns to Netflix and Futurama returns to Hulu. And Netflix has a new horror film, The Last House. Lots to talk about! All month, things stay busy. We’re talking Reacher on Prime Video! Outer Banks and Tires on Netflix! Lanterns on HBO Max! UFC 330 on Paramount+ and the MLB Field of Dreams game on Netflix. And a ton of smaller films come to streaming. Long term, the VMAs are back on 27-Sep! I feel like I haven’t heard much about this show in past years, but I’m seeing more news coverage and buzz for this show than in past years. I’m curious to see how it does.

Sep 4 • 3:16 PM EDT • Entertainment • entertainment.substack.com

What's new to streaming this week? (Sept. 4, 2026)

What’s new on Netflix, Prime Video, Hulu, and more? We've got you covered.

Sep 3 • 5:00 AM EDT • Entertainment • mashable.com

What Box Office Bomb Crushed Obsession on Streaming?

(Welcome to my weekly streaming ratings report, the single best guide to what’s popular in streaming TV and what isn’t. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. If you were forwarded this email, please subscribe to get these insights each week.) Before we get into this week’s issue, let me ask you for some suggestions. At the risk of coining too many names for too many things (hence my dictionary of terms...), I need a name for straight-to-streaming films that are too expensive to justify a straight-to-streaming release, but not big enough to justify a theatrical release. Like some of the films I highlighted in last week’s tally of the biggest film flops of 2026 so far: Hulu’s Mike & Nick & Nick & Alice, Pizza Movie or Never Change! They don’t feel like “made for TV movies” (think Hallmark and Lifetime movies, cheap Netflix romcoms, or Disney Channel Original movies, for example) but they don’t feel big enough for the big screen. They’re not “cinematic” enough, so to speak. As I wrote... “I still need a name for this middle zone of film that’s too expensive to go straight-to-streaming but too small to justify a theatrical release (with all the PR, distribution, marketing and whatnot costs that go along with it), the Goldilocks zone of streaming film death.” Friend of the newsletter Brandon Katz has suggested the “Bermuda Budget Triangle”, “The Platform Gap” and “The Distribution Deadzone”. I love that first one. I’d offer up the much wordier “The Streaming Budget Dead Zone” or “the Goldilocks Zone of streaming film death” but that last one isn’t accurate since, unlike Goldilocks’ porridge, these films are the opposite of “just right”. That’s the problem! Anyway, if you have any suggestions, let me know! On to today’s Streaming Ratings Report. As you can tell by today’s headline, things are going to be spicy! I’m looking at a box office bomb that did really, really well on streaming, somewhat challenging a few different narratives. And another Netflix series declined in its second season. All that, plus Wicked: For Good switching streamers, The Hawk continuing its strong run, _The Bear’_s finale season finally dropping off the charts, the WNBA posting a big viewership number, “shallow libraries”, a sitcom spinoff failing to launch, more big budget IP flopping on Paramount+, all the flops, bombs and misses, and a whole lot more. Let’s dive right in! (Reminder: The streaming ratings report focuses on the U.S. market and compiles data from Nielsen’s weekly top ten viewership ranks, Luminate’s Top Ten Data, JustWatch and Reelgood interest data, Samba TV household viewership, company datecdotes, Netflix hours viewed data, Google Trends, and IMDb to determine the most popular content. While most data points are current, Nielsen’s data covers the weeks of July 20th to July 26th, 2026. You can find a link to my terminology here.) Subscribe Film - The Latest Theatrical Success Story on Streaming In the latest edition of “Flops, Bombs and Misses of the First Half of 2026”, I made a crucial change: I started including theatrical films with the streaming misses. The streamers have collectively—including Netflix, but not to as big of an extent—stopped making a lot of straight-to-streaming films, and the ones they do make aren’t as expensive as in the heyday of the streaming bubble. After the following two films bombed in theaters, you’d guess that they’ll be included in my next collection of flops, bombs and misses six months from now: Masters of the Universe on Prime Video (only $64 million domestic box office) Mortal Kombat II on HBO Max ($79 million domestic) But you’d be wrong! Masters of the Universe, a reboot of the He-Man franchise, a toy from the 1980s, came to streaming on 22-July and did great! This long-gestating project—it’s been at every studio for years, and came close to getting a greenlight at Netflix—then finally came to theaters in June, and showed up on streaming less than two months later. (I don’t love this short theatrical window.) It surprisingly grabbed nearly 20 million hours on its debut: That means, wait for it, Masters of the Universe is currently the eighth biggest film on streaming through two weeks. My rough bar for “hit” is shows or films in the top 15%. Ergo…Masters of the Universe is a legit, streaming hit! (One quick caveat: if it falls out of the top ten next week, it will move to 13th overall, just on the edge of the top 15.) Of course, that’s the data for just 2026. Here’s how it stacks up to Prime Video’s theatrical films: That drop into its second week is typical for Amazon films, but also a worrying sign. I have a feeling interest in this film is front-loaded and we’ll see it drop off after this. As for Mortal Kombat II, in this case, the viewership numbers roughly match the theatrical outing, with only 4.1 million hours in its first week. Here’s how it stacks up to other HBO Max films: The best defense of this number is that, as a relatively violent rated-R film, Mortal Kombat II never had a good chance at breaking out. So now it’s time for a little big of “Entertainment Nuance Guy”: First, yeah, my headline is obviously facetious, since Masters of the Universe besting Obsession says more about horror as a genre than it does that film. Second, I read and listened to quite a few “nobody wanted this IP” takes about Masters of the Universe, and that’s not really true. At least enough people wanted it to power a 20 million+ hour debut! Third, both this film and Mortal Kombat II were considered “average” by viewers, but not great films, with a 6.4 and 6.3 respectively on IMDb. That’s just shy of the level needed to be a word-of-mouth hit. Fourth, in the olden days, strong word of mouth could transform a box office miss into a cable/DVD hit, like Austin Powers or The Shawshank Redemption. We haven’t seen a lot of examples of that on streaming, though. And there are far fewer ways to monetize the post-theatrical life of a film these days. Fifth, Prime Video has shown an ability to push their own titles well, likely because they control the Amazon Fire TV ecosystem. Add it all up, and here’s my nuanced take on Masters of the Universe: it was a box office bomb, but, shockingly, a streaming hit. Unfortunately, while being a theatrical hit saves your film financially, being a streaming hit does not. Both Masters of the Universe and Mortal Kombat II had big budgets and needed to make more money in theaters to justify them. So…Straight-to-Streaming or Theaters? We’ve hit a really fun point in the streaming calendar, since the films that came out in theaters in April, May, and June are now arriving on streaming. So the “Do theatrical releases help streaming performances?” question is gonna get a fresh round of updates nearly every week. No single week will answer the question, but we may get some insights. For example, so far in 2026, it looks like theatrical films are lasting longer on the weekly Nielsen film charts. Here’s a list of films that have made the charts in their fourth or fifth week of release, separated by “for kids” and “general entertainment”: It certainly seems like theatrical films are lasting just a pinch longer on the charts, with Project Hail Mary being the current five-week champion. One Battle After Another did well for HBO Max too, and even The Sheep Detectives made it four weeks. The only exception to this trend? Obsession, which only lasted two weeks on the charts. You might tempted to overreact to this news. Don’t. Obsession is a huge horror hit, but horror just doesn’t do as well on streaming. By the way, here’s the Google Trends for various theatrical and stremaing films: Plus, when it comes to Netflix in four months, Obsession may have another big boost. Quick Notes on Film Note that when I write, “the streamers have pulled back on straight-to-streaming films” that doesn’t mean “abandoned” because Netflix is gonna Netflix. On 24-July, they released 72 Hours, a Kevin Hart comedy. Along with Eddie Murphy, Mark Wahlberg, John Cena and Adam Sandler, Kevin Hart is a streaming film star now. Did this latest one work? Not really. It only garnered two weeks of 13.2 and 12.2 million hours on its debut, well below the 20-million-hour hit threshold. It also was poorly received critically—a 44 on Metacritic—and by customers—a 5.4 on IMDb on 21K IMDb reviews. We’re just getting started with this issue, but the rest is for paid subscribers of the Entertainment Strategy Guy, so if you’d like to find out… The latest Netflix true crime doc to pop on the charts… How The Bear finished its run… Netflix’s latest Western to return to streaming… What Paramount+ animated film flopped… And what sitcom also missed… All the flops, bombs and misses… And a whole lot more… ...please subscribe! We can only keep doing this great work with your support. Coming Soon! I’m behind by a week, so we’ve got two issues coming your way this week, including one in a couple of days or so, then we’ll be all caught up**.** Next issue, inspired by The Super Mario Galaxy Movie coming to Peacock, I’m going to take a look at the workhouse of streaming TV: kids films. Plus The Devil Wears Prada 2 continues theatrical films’ big run on streaming. All that, plus another surprise hit on Hulu, Lioness on CBS, and a whole lot more. Long term, LeBron James is filming his own “Last Dance”-style docu-series, surprising no one. But as I’ve been writing about a lot this summer, this genre is really overrated, so whoever ends up buying it (reportedly ESPN) really shouldn’t pay too much for it.

Sep 1 • 6:15 PM EDT • Entertainment • entertainment.substack.com

‘Furious’ ending explained: Emmy Rossum on Alice’s ‘monster side’ and what’s next in season 2

The first season of Hulu’s ‘Furious’ ends with explosive confrontations and a harrowing revelation. Emmy Rossum gives EW the inside scoop on the finale — and what’s next for Alice in season 2.

Aug 31 • 12:00 PM EDT • Entertainment • ew.com

What's new to streaming this week? (Aug. 28, 2026)

What’s new on Netflix, Prime Video, Hulu, and more? We've got you covered.

Aug 27 • 5:00 AM EDT • Entertainment • mashable.com

What to stream in September 2026: ‘Monster,’ ‘American Hostage,’ ‘Brothers’

Here's what's coming to Netflix, Hulu, Disney+, HBO Max, Prime Video, Peacock, Paramount+ and other streaming services in September.

Aug 26 • 9:00 AM EDT • Entertainment • yakimaherald.com

What's new to streaming this week? (Aug. 21, 2026)

What’s new on Netflix, Prime Video, Hulu, and more? We've got you covered.

Aug 20 • 5:00 AM EDT • Entertainment • mashable.com

This Serial Killer Thriller Is My Favorite New Show Right Now

There are a ton of great shows and movies to watch right now, but my current favorite series is a serial killer thriller on Hulu, 'Furious'. The must-watch show stars Emmy Rossum as an FBI agent out to stop a killer. Here's my 'Furious' review.

Aug 16 • 9:00 AM EDT • Entertainment • purewow.com

Schatz Talks Story With Small Business Owners, Students, Law Enforcement Officers And Staff Across Maui | U.S. Senator Brian Schatz of Hawaii

KAHULUI – U.S. Senator Brian Schatz (D-Hawai‘i) met with students, small business owners, and law...

Aug 13 • 2:47 PM EDT • Business • schatz.senate.gov

What's new to streaming this week? (Aug. 14, 2026)

What’s new on Netflix, HBO Max, Hulu, and more? We've got you covered.

Aug 13 • 5:00 AM EDT • Entertainment • mashable.com

Boys & Girls Clubs of Maui Back-to-School Health Fair draws more than 450 families

The Boys & Girls Clubs of Maui connected more than 450 families with health and wellness resources during its annual Back-to-School Health Fair on July 24 at Queen Kaʻahumanu Center in Kahului.

Aug 9 • 4:00 PM EDT • Health • mauinow.com

T-Mobile Launches New Student Discounts for Wireless Plans That Include Netflix, Apple TV, and Hulu

T-Mobile has announced three new wireless plans for students that are particularly good deals for the streaming-inclined.

Aug 5 • 4:32 PM EDT • Technology • ign.com

‘The X-Files: I Want to Believe’ gets scarier, R-rated director’s cut: See the trailer (exclusive)

EW has the exclusive first look at the trailer for ‘The X-Files: I Want to Believe Vrach Frankenshteyn,’ which premieres Aug. 14 on Hulu.

Aug 4 • 8:00 AM EDT • Entertainment • ew.com

What to stream in August 2026: ‘Ted Lasso,’ ‘Lanterns,’ ‘Michael’

Here's what's coming to Netflix, Hulu, Disney+, HBO Max, Prime Video, Peacock, Paramount+ and other streaming services in August.

Jul 30 • 9:00 AM EDT • Entertainment • yakimaherald.com

What's new to streaming this week? (July 31, 2026)

What’s new on Netflix, Prime Video, Hulu, and more? We've got you covered.

Jul 30 • 5:00 AM EDT • Entertainment • mashable.com

'Furious' review: Hulu's new crime drama is savage, smart, and addictive

Emmy Rossum headlines Elizabeth Meriwether's new series.

Jul 27 • 5:00 AM EDT • Entertainment • mashable.com

What's new to streaming this week? (July 24, 2026)

What’s new on Netflix, Prime Video, Hulu, and more? We've got you covered.

Jul 23 • 5:00 AM EDT • Entertainment • mashable.com

Christopher Pang has more fun playing the jerk in Hulu’s ‘The Season’

Everyone wants to be the hero. Christopher Pang, however, would rather be the guy audiences love to hate.

Jul 17 • 2:00 PM EDT • Entertainment • amny.com

What's new to streaming this week? (July 17, 2026)

What’s new on Netflix, Prime Video, Hulu, and more? We've got you covered.

Jul 16 • 5:00 AM EDT • Entertainment • mashable.com

Disney+ Will Be Adding a Live TV Streaming Service From Hulu

So what’s happening to Hulu+ Live TV after the Hulu app shuts down? Disney has announced it will integrate Hulu with Live TV directly into the Disney+ application later this year. This development signals a significant shift in how the company delivers content to millions of subscribers across the United States. The move comes amid […]

Jul 12 • 7:38 AM EDT • Technology • cordcuttersnews.com

Disney reveals 'Percy Jackson,' 'American Horror Story' and Hulu experiences for San Diego Comic-Con

See what's in store at Disney's San Diego Comic-Con activations, including immersive experiences, major panels and more.

Jul 9 • 7:06 PM EDT • Entertainment • abc7ny.com

Disney reveals 'Percy Jackson,' 'American Horror Story' and Hulu experiences for San Diego Comic-Con

See what's in store at Disney's San Diego Comic-Con activations, including immersive experiences, major panels and more.

Jul 9 • 7:06 PM EDT • Entertainment • abc7.com

Disney Entertainment Television Announces Panels, "Percy Jackson" Offsite, Hulu Animayhem, More

It’s the moment (at least some of us) have been waiting for. As revealed by Deadline this morning, Disney Entertainment Television is heading back to San Diego Comic-Con with a panel and activation schedule that includes Percy Jackson, Futurama, King of the Hill, and more. Up first, they’re bringing back Percy Jackson and the Olympians for another mythological adventure that begins […]

Jul 9 • 11:21 AM EDT • Entertainment • sdccblog.com

What's new to streaming this week? (July 10, 2026)

What’s new on Netflix, Prime Video, Hulu, and more? We've got you covered.

Jul 9 • 5:00 AM EDT • Entertainment • mashable.com

Disney's Debra OConnell on Emmy Noms, 'Dancing With the Stars,' FX/Hulu

New Disney Entertainment TV Chairman Debra OConnell discusses Emmy noms, recognition for 'Dancing With the Stars' and the new FX/Hulu setup.

Jul 9 • 1:04 AM EDT • Entertainment • variety.com

What's new to streaming this week? (July 3, 2026)

What’s new on Netflix, Prime Video, Hulu, and more? We've got you covered.

Jul 2 • 5:00 AM EDT • Entertainment • mashable.com

'The Bear' ending explained – Jeremy Allen White, cast unpack finale

Warning: This story contains spoilers from the Season 5 finale of “The Bear,” now streaming on Hulu. Clear the plates and pack the linens – “The Bear” has served its

Jun 26 • 1:01 PM EDT • Entertainment • centraloregondaily.com

“Vampire Diaries” stars Nina Dobrev and Paul Wesley reuniting for “You Deserve to Know” series at Hulu

The actors will star in and executive produce the upcoming show being adapted from the book of the same name.

Jun 25 • 7:05 PM EDT • Entertainment • yahoo.com

'Vampire Diaries' stars Nina Dobrev and Paul Wesley reuniting for Hulu series 'You Deserve to Know'

'Vampire Diaries' stars Nina Dobrev and Paul Wesley are re-teaming for the upcoming Hulu series 'You Deserve to Know,' adapted from the book of the same name.

Jun 25 • 7:05 PM EDT • Entertainment • ew.com

What's new to streaming this week? (June 26, 2026)

What’s new on Netflix, Prime Video, Hulu, and more? We've got you covered.

Jun 25 • 5:00 AM EDT • Entertainment • mashable.com

10 jaw-dropping discoveries from the world’s only museum entirely dedicated to The X-Files

In Saratoga Springs, New York

Jun 20 • 1:00 PM EDT • Technology • polygon.com

Popular Kapahulu running shop to close after 50 years in business

Running Room has been a must-stop shop for runners for five decades.

Jun 19 • 10:41 PM EDT • Business • hawaiinewsnow.com

What's new to streaming this week? (June 19, 2026)

What’s new on Netflix, Prime Video, Hulu, and more? We've got you covered.

Jun 18 • 5:00 AM EDT • Entertainment • mashable.com

What's new to streaming this week? (June 12, 2026)

What’s new on Netflix, Prime Video, Hulu, and more? We've got you covered.

Jun 11 • 5:00 AM EDT • Entertainment • mashable.com

William H. Macy talks new Hulu show, distillery business and plays some tunes

Legendary actor William H. Macy is in Chicago to promote his new show on Hulu called "The Land," his distillery business venture, and even plays us a few tunes.

Jun 6 • 9:31 AM EDT • Business • fox32chicago.com

Hulu Releases Trailer for Hannah Berner Special 'None of My Business'

The comedian and podcaster debuts her second hour on June 5.

May 21 • 12:00 PM EDT • Business • hollywoodreporter.com

New TV shows to watch this week: Tune in to 'Dutton Ranch' on the Paramount Network, stream 'The Other Bennet Sister' on BritBox and catch 'Mr. Bigstuff' on Hulu

"Yellowstone" gets another spinoff — and "Pride and Prejudice" fans are in for a treat.

May 18 • 8:00 AM EDT • Entertainment • yahoo.com

Netflix saved this hilarious Hulu show from cancellation

May 10 • 11:05 AM EDT • Entertainment • nj.com

Kevin Bacon is back in Atlanta to film pilot for Hulu’s ‘Southern Bastards’

Kevin Bacon is filming a pilot for a Hulu drama in Atlanta, marking his return to Georgia as the region’s film industry navigates a slower period.

May 1 • 9:27 AM EDT • Entertainment • ajc.com

'Malcolm in the Middle' star Bryan Cranston speaks on stunts, bee stings

Bryan Cranston is looking back on 'Malcolm in the Middle' given the recent Hulu revival, and the comedy icon confirms he was shaved, painted and stung in the name of comedy.

Apr 10 • 7:56 PM EDT • Entertainment • latimes.com

'Malcolm in the Middle' returns after 20 years with questions of legacy and its trademark craziness

Hulu has revived “Malcolm in the Middle” with a four-part series subtitled “Life’s Still Unfair.” | KNSS Radio

Apr 8 • 11:00 AM EDT • Entertainment • audacy.com

'Malcolm in the Middle' returns after 20 years with questions of legacy and its trademark craziness

Hulu has revived “Malcolm in the Middle” with a four-part series subtitled “Life’s Still Unfair.” | 1010 WINS

Apr 8 • 11:00 AM EDT • Entertainment • audacy.com

'Malcolm in the Middle' returns after 20 years with questions of legacy and its trademark craziness

Hulu has revived “Malcolm in the Middle” with a four-part series subtitled “Life’s Still Unfair.” | KMBZ

Apr 8 • 11:00 AM EDT • Entertainment • audacy.com

Hulu's 'Handmaid's Tale' spinoff 'The Testaments' is about girlhood in Gilead

a e teens children-s-entertainment television media-and-entertainment-industry u-s-news general-news entertainment | KCBS All News 106.9FM and 740AM

Apr 7 • 12:11 PM EDT • Entertainment • audacy.com

Hulu's 'Handmaid's Tale' spinoff 'The Testaments' is about girlhood in Gilead

a e teens children-s-entertainment television media-and-entertainment-industry u-s-news general-news entertainment | WBBM Newsradio 780 AM & 105.9 FM

Apr 7 • 12:11 PM EDT • Entertainment • audacy.com

Roush Review: Chilling ‘Testaments’ Is a Grim Sequel to ‘Handmaid’s Tale’

Hulu's sequel to the Emmy-winning 'The Handmaid's Tale' depicts the beginning of a slow-brewing rebellion among the pampered but repressed daughters of Gilead's ruling class, being schooled and groomed as

Apr 2 • 12:00 PM EDT • Entertainment • wyomingnewsnow.tv